“are things that need to be tracked moving in the right…” — Y Combinator Startup Podcast at 16:39
“are things that need to be tracked moving in the right direction to make sure you're not cheating on your primary KPI or to give you an early signal when your primary KPI is very lagging. Here are some examples of secondary KPIs. Retention and churn. These are going to actually contribute to your revenue growth, so…”
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