“But they usually come post-product market fit once you…” — Y Combinator Startup Podcast at 23:57
“But they usually come post-product market fit once you have a fundamental business that you know people want, and then you need to reliably scale your user base. So for now, we recommend you only worry about payback period. Ideally, your payback period is zero, as in $0 spent on CAC, so customers are profitable on…”
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