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“LTV can really be a rabbit hole for early stage companies…” — Y Combinator Startup Podcast at 24:30

Y Combinator Startup Podcast Setting KPIs and Goals with Divya Bhat | Startup School

“LTV can really be a rabbit hole for early stage companies, and it's really hard to calculate. So just make sure your payback period is reasonable and you're making money per user. A second tempting KPI I want to talk about is free signups or daily active users. I'll start by saying this. Paying customers will have…”

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