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“It starts with, who are the companies the user's paying…” — Y Combinator Startup Podcast at 13:55

“It starts with, who are the companies the user's paying for, paying today to provide the service? And what can we learn from those companies? And then, what can we learn from those companies writing the service who are successful? OK, now let's think through it. And I think once you think through it through the…”

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