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“veers slightly different than yours. Like I'm aiming for…” — The Knowledge Project at 23:36

“veers slightly different than yours. Like I'm aiming for the big fat mass. I want the most accessible writing possible because I want the widest possible market. And when I get non-readers to read, that to me is a sign of the book's success. Non-readers reading is kind of one of my big ultimate goals. And it's a…”

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