“They think you should start cultivating a good kind of…” — The Knowledge Project at 37:19
“They think you should start cultivating a good kind of desire and they give it a name. And this is the third layer. We're into the third layer. Absolutely, Shane. In this third layer is a kind of rational desire. So you're not going after something with sticky acquisitiveness or kind of sticky attachment. So you're…”
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