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“I think it's not unique, but it's probably single, maybe…” — The Knowledge Project at 1:05:42

“I think it's not unique, but it's probably single, maybe low double digits of companies have ever attempted it. Most companies are just trying to build, like find their market for their core competency and then play a defensive game around this. It's just a very, very different thing to do. Everyone pays lip service…”

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