ad:tech Conference

We learn about Online-to-Offline Rewards to Motivate Offline Purchases with Plink CEO and Founder Peter Vogel. We hear about his ad:tech New york 2013 presentation on Bridging the Online-And-Offline Marketing Gap plus how his company fared as one of the finalists for the ad:tech Startup Spotlight Series, a competition that acknowledges and rewards the most disruptive and innovative new companies in today’s digital marketing world.

We learn about The Next Big Wave In Mobile: The Home Screen as Rumble Co-Founder and CRO Uyen Tieu discusses a new comprehensive guide that Rumble is coming out with as well as their unveiling of a 2.0 Platform and Mobile User Engagement study . She also tell us about her AdTech New York 2013 panel discussion of the mobile home screen and its value to different stakeholders across the industry.

Nix the Online/Offline Divide: How Marketers are Crossing the Line as we speak with Norwest Venture Partners General Partner Jeff Crowe. He discusses new technologies ( geofencing, redeeming coupons from mobile phones– in-store) driving mobile customer purchases, what areas are ripe for investment in mobile retail/advertising and how will Big Data play an increasingly important role.

Talking Trialogues: Three-Way Branded Social Communications with Scott Meldrum, Executive Director, Interactive for WDCW. We learn what trialogues are, what are the building blocks of a trialogue (Affinity, Belief, Currency) and how brands can enable trialogues.

Direct to Consumer and Internet Marketers: Weighing In on Order Fulfillment, Packaging, Drop Shipping Options? Frank Watson speaks with the folks at Molding Box: Ian Peterson and Michael Vandivere. We learn how their software and services integrate product and package tracking, as well as does CRM/shopping cart integration.

9 Circles of Work Hell, and how they can get out of those hells and back into simple productivity. AtTask CRO Bryan Neilsen discusses his Adtech New York 2013 presentation listing those circles plus common work chaos problems facing marketing teams today, why resolving work chaos is crucial to marketing teams’ success and how to resolve that work chaos.

Talking B2C Video Marketing: Keys to Online and Offline Sales Conversion with Ricky Ray Butler of Plaid Social Labs as he shares best practices to get millions of views, plus how brands can get better integrated in the Youtube community, and the kinds of mistakes brands make on Youtube.

How to Drive In Store Sales including strategies, tactics and technologies that leading brands and retailers are using today to gain actionable insights from the mobile ecosystem into the most popular products, brands, retailers, store locations. That and more we hear about from Retailigence CEO Jeremy Geiger.We also hear:How retailers and brands can achieve the following: Utilize insights from search and location technologies about how consumers interact with brands and retailers and funnel them into product and brand demand trends by product category.Leverage shopper intent insights to drive merchandising decisions down to the individual store level to maximize sales. – Location-based marketing tactics to drive in-store sales. Big data and its role in understanding shopper behavior to more effectively target and guide shoppers along the path-to-purchase.

Digital Identity Optimization and Reputation Management; Key Components to Digital Identity; How do brands establish an online presence and How do individuals represent their brands online? This and more as we discuss the recent launch of Qnary, a digital identity optimization and reputation management company announced at ad:tech San Francisco, with company CEO Bant Breen.

Crowdsourcing voice over work to thousands of voice actors all over the globe for digital content marketing as we learn about the ease of outsourcing in order to create good quality digital content with the head of communications with VoiceBunny, Tara Tyler.

Mobile Advertising and Rich Media with Jason Hitchcock, Head of Advertiser Sales at Aarki. we learn how rich media can leverage our rich media interstitials and engage-to-earn ads as well and how Aarki is driving creativity around rich media advertising on mobile.

Search and Social Analytics; Real-time In-Session Customer Conversion; Live Campaign Steering and more as we speak with the CEO of ParStream, Mike Hummel. ParStream powers Searchmetrics’ search and social analytics software, which evaluates over 100 million keywords and 75 million domains.

Product Listing Ads on Google Shopping; Maximizing Profitability on Shopping Channels; Understanding your profit and loss per product on shopping comparison websites as we speak with Bryan Natter, the Vice President of Sales and Orders Ads.

Earned Media, Social Endorsements, and Brand Advocacy and why should we seek out earned media as compared to investing into options like paid search or display marketing with Greg Shove, the CEO of SocialChorus. We also learn why social endorsements are so important to driving social traffic, and how to motivate your influencers to tell you brand story.

Talking Digital Content Monetization with CPAlead Chief Global Strategist Peter Tarr. We learn about their products including The Content Locker, which delivers advertiser-sponsored content offers that can be completed by a consumer in exchange for premium content.

Conversational Marketing and Social Communities, How Bloggers can be brand influencers, plus how brands can effectively speak to and reach women online with BlogFrog CEO Rustin Banks.

Discussion of Real-Time Bidding and Consumer Profiling for Online Display Ads and what digital media buyers need to shop for in 2012 with AcquityAds Marketing Director Marco Muzzi.

Quiz-based advertising solutions for consumers, advertisers and publishers is the focus of Pangea Media. We learn more from company CEO Seth Lieberman.

Mediaspectrum Adrenalin offers Publishers a way to create rich, engaging and customized news-reading apps for the iPad and any other tablet device – powering content, advertising and subscription management. Their vice president of marketing Jay Cody explains.

Clickbooth To Launch Cost Per Click Program as we learn from Tom Haney, who has joined the Clickbooth team as the President of CB|CPC.

0Penny Auctions website Nailbidder is showcased as we hear from site founder Evan Karsch.We learn about the creation of the unique penny auction site which prioritizes customer service and addresses the most common complaints about penny auctions.

WinBuyer All-Retail Ad Network Launch is explained by WinBuyer VP of business development and marketing Eyal Keren. Eyal explains the reasons behind the launch of the network after hearing many of its retail clients express interest in further monetizing their sites with display ads.

OrangeSoda Online Marketing for Local businesses with a unique blend of intelligent service and simple technology. Jay Bean ,founder and CEO of OrangeSoda, Inc tells us more.

Internet Infrastructure Solutions that connect people to their data is the main focus of Afilias. We learn more from John Kane, their Vice President of Corporate Services, about Afilias Managed DNS Services, which which helps to resolve billions of queries and millions of domains on a diverse and secure platform.

2011 Internet Advertising Competition Awards are coming, run by the Web Marketing Association, host of the WebAward, the leading Internet award competition, and headed by its President, William Rice.

Brand Engagement and Targeting with Radium One which develops specific graphs to target an audience based on social habits, plus they also offer online gaming ad network. Li Evans speaks with Mike Werner, their

Optimizing banner campaign advertising solutions by delegating to their algorithms of context, analysis of operating performance and results with GroovinAds. Company CEO and co-founder Francis Petty tells us how.

Strategic advertising intelligence to advertisers, advertising agencies and media properties is the focus of Kantar Media Intelligence. We hear more from Todd Issacson, their VP National Interactive Business Development.

Plug and Play Social Gaming Engagement is the focus of GameTree by Extent. Learn how GameTree is also in the works of expanding into the mobile space.

Designing and Implementing themed technology solutions, interactive media experiences, plus extended branding through online marketing is the focus of Evil Genius Designs. We learn more from CEO and Founder Tracy Brown.

Recruitment Solutions and Job Board Software Discussion with Rich Milgrim, the Founder and CEO of Beyond.com. He oversees daily operations including strategic business development and technology initiatives.

Browser Applications, including the problems like fragmentation on the web, Design and what makes a great application, Distribution and how to get an audience for apps without massive marketing investments and monetization so companies are making money from apps.

SaveologyNetwork offers affiliate marketing programs that provide from in television, telephone, Internet, home security, technology support and customer loyalty programs. Russell Giniger, Vice President of Saveology.com explains.

Social Shopping Club eZipIt allows members to shop, save and earn cash, by way of national deals on travel, entertainment, fashion, electronics, jewelry, fitness, beauty, home goods, and more.

Traffic Engine Executive Vice President Diana and Director of Client Realtions Asa Kitfield discuss the launch of the SMarT Adx Advertising Network. which brings increased ROI to businesses of all sizes by placing their brand messages before the most relevant, targeted audiences.

Download Tracking for Apple iPhone Apps, Sponsormob is the worlds first affiliate/CPA network for the mobile internet. We provide advertisers with our proprietary solution for mobile ad-serving and conversion tracking for the mobile web and iPhone applications.

Learn about The W4 Performance Ad Market which speicalizes in distribution of cost-per-action ad campaigns through its expansive network of publishers, in channels including search, ppc, display, social and email.

Curtis Fullmer is Vice President of Affiliate Marketing for Adknowledge.com, specializing in behavioral targeting technology for email marketing, search engine marketing, social advertising. He discusses the biggest challenge that affiliate programs are confronted with.

Intellectual Property Attorney Eli Perlman of ELPLawFirm.com discusses how the Time Has Come to Update Your Jurisdiction Clause.

Vanessa Naylon tells us about 140 Proof, which offers measurable, social advertising for Twitter via ads that perform like tweets and convert better than untargeted display ads.

AlphaBird enables video content producers to engage a guaranteed target audience with their video through a transparent network of website publishers, social networks, mobile devices, and digital out-of-home device. CEO Chase Norlin explains.

Blaine Matthews is Chief Marketing Officer for Lyris, makers of email marketing software that integrates online marketing, email deliverability tools & more in an integrated email marketing suite.

Susan MacDermid, Senior VP, Digital Marketing Sector for dmg world media who runs and organizes the Adtech Conference Series. She recaps some of the highlights that came out of Adtech San Francisco 2010, including Innovation Alley, Miracle Mile, Mobile App Exchange, Keynotes and the Marketing Masters Series. She tells us how the conference continues to offer attendees new ways to network, find solutions and do business.

Mickey Alam Khan is Editor-in-Chief of Mobile Marketer, a trade news publication that covers mobile marketing, media and commerce discusses his Adtech San Francisco 2010 presentation on Mobile Marketing — How Brands Can Effectively Target Consumers on the Go.

David Courtney is CEO of mobile audience media company JiWire, which uses wireless Internet access as a medium for advertising, creating a channel for advertisers to deliver interactive and measurable messages to on-the-go audiences such as business travelers, affluent consumers and millennials.

BoostCTR is a text-ad optimization tool designed to increase click-through-rate, or CTR. It plugs into your Google AdWords account and will automatically try many different ads in order to find the best possible one. Founder David Greenbaum explains.

Michael Gorman, Acxiom Corporations Vice President of Global Digital Strategy and Josh Herman, Acxioms Global Multichannel Marketing Services Innovation Leader discuss the company, which provides a range of information services and products geared towards enterprise data management and retrieval.

House Party SVP of Marketing and Analytics and Adtech Advisory Board Member Peter Storck discusses his companys work in measuring word of mouth influence.

HOLA NETWORKS offers display advertising and a performance-based internet network focused on serving the needs of the U.S. Hispanic market. Here to tell us about is their Co-Founder Rafael Monteiro.

Tina Sharkey, Chairman and Global President, BabyCenter LLC fills us in on her Adtech San Francisco presentation on Digital Marketing to Moms, where she offers cutting-edge research, smart case studies and the latest tactics marketers are using in the all-important quest to reach the mom.