Around the Ladder

In this conversation on Around the Ladder, host Erika Steinberg talks with Teah Iosebashvilli and Aleena Abrahamian about what happens when work, health, and identity begin to shift at the same time. Both guests share candidly about burnout, perimenopause and menopause, and the decision to build careers that support their energy, wellbeing, and priorities instead of working against them. Their conversation is honest, funny, and deeply relatable for anyone reassessing what success really means. Teah reflects on leaving a long corporate career after realizing she could no longer keep pushing through in the same way, especially as health challenges made full-time work unsustainable. Aleena shares how a combination of intense work demands, illness, and perimenopause forced her to slow down and rethink how she wanted to work moving forward. Together, they discuss the freedom and flexibility of fractional work, the value of experience, and the importance of setting boundaries that protect both health and momentum. This episode also explores the emotional side of reinvention: letting go of old expectations, becoming more comfortable saying no, and accepting that ambition can still exist alongside rest, flexibility, and self-care. The result is a thoughtful conversation about career changes, midlife clarity, and building a version of success that feels sustainable. Connect with Teah and Aleena Teah Losebashvilli Teah is a fractional marketing strategist who helps professional services firms and companies elevate their brand, generate demand, and drive revenue. She brings nearly two decades of experience leading marketing at Big Four consulting firms and Am Law 50 firms, and now works with clients to position them to win in competitive markets. LinkedIn: Teah Iosebashvili Website: Four 1 Five Aleena Abrahamian Aleena is a growth operator and fractional CMO who helps consumer brands build and scale new revenue engines. She has led product marketing and partnerships for brands including Calm, MyFitnessPal, Charlotte Tilbury, and Finch, with experience spanning startups to billion-dollar global businesses. LinkedIn: Aleena Abrahamian

In this episode of Around the Ladder, Erika Steinberg speaks with Caitlin Harrison, founder of Firmly Studio, about what it means to build a career without a traditional ladder. Caitlin shares how her path through small design companies, print publications, and digital work led her to launch her own business in 2020. What began as a leap during an unstable season turned into a clearer vision for the type of work she wanted to do and the clients she wanted to serve. Together, Erika and Caitlin explore: What it means to build a career when no clear ladder exists. How the pandemic and family life shaped Caitlin’s decision to go out on her own. Why niching down brought clarity to her business. What many law firms misunderstand about websites and online marketing. How simple, trust-building design helps convert visitors into clients. The role of networking, relationships, and flexibility in growing a small business. How Caitlin now defines success through freedom, family, and meaningful client work. Caitlin also shares how her business has evolved from general design work into a focused service for solo and small law firms, while still offering branding, print design, and website care plans. Connect With Caitlin Website: Caitlin Harrison Creative Tour link: Firmly Studio Tour LinkedIn: Caitlin Harrison Instagram: Caitlin Harrison Creative

In this episode of Around the Ladder host Erika Steinberg sits down with fractional COO and operations strategist Ariana Tenine to talk about what happens when your business is “working” yet you feel maxed out mentally and emotionally. Ariana shares how she accidentally discovered operations as her zone of genius and how she now helps multi six and seven figure visionaries cut their day to day decision making in half through her Restructured Method.​ Together Erika and Ariana unpack why so many entrepreneurs normalize mental overload, especially women and neurodivergent founders, and why resistance to systems is often a quiet fear response rather than a tech issue. They explore what a supportive business actually looks like, how to stop building around old corporate expectations, and why the first honest question to ask yourself is “but do I have to do this.”​ In This Episode We Talk About The feeling of “flying by the seat of your pants” and what is usually underneath it before systems ever enter the conversation.​​ How holding everything in your head becomes invisible mental labor and why so many high achieving women assume it is just part of the job.​ The hidden fear behind “I can do it faster myself” and how lack of trust in your offers or messaging can show up as resistance to systems.​ Why constant pivoting makes it impossible to trust your data and how consistency reveals what is actually working.​​ What a supportive business feels like day to day, from clear objectives to assigned tasks and realistic timelines for your team.​ How quarterly strategic planning can become your North Star when you are overwhelmed or tempted to chase every new idea.​ Why Ariana recommends starting with operations before hiring a VA so you are not onboarding people into chaos.​​​ Connect With Ariana TikTok: ArianaTenine​ Instagram: arianatenine_doo​ LinkedIn: Ariana Tenine Website: ArianaTenine.com

In this episode of Around the Ladder, host Erika Steinberg sits down with storyteller and founder of Super Heumann Creative Steven Heumann to unpack what happens when “safe” stops feeling right and comfort starts to feel like a trap. Steven shares how he spent 15 years in television rising from intern to senior producer then realized the growth he wanted would only come if he took a risk on himself. Erika and Steven dig into the idea of “test trial or trap” and how to know whether you are experimenting stretching or simply staying stuck because the familiar feels easier than the unknown. They explore the discomfort of leaving a long held role the messy middle of entrepreneurship and why our expectations about how a risk “should” turn out can be the very thing that keeps us from taking it. If you have ever stayed too long in a role because it was familiar or questioned whether a setback meant you made the wrong move this conversation will help you see your own story differently. You will walk away with a reframed view of failure a deeper understanding of your own “tests” versus “traps” and a reminder that your story is worth telling even before you feel like it is finished. In this episode we talk about How Steven went from “I cannot make money as an artist or writer” to building a storytelling agency of his own. The moment he realized the risk he wanted his company to take would have to come from him instead. The difference between a test a trial and a trap when you are making career moves or life changes. Why comfort can feel good and bad at the same time and how to listen when it starts to feel wrong. What “failing until you succeed” looks like in real time including a lead generation investment that did not go as expected but still transformed his business. How legacy storytelling can help you see the value in your own journey and create deeper connection with others. Connect with Steven Website (storytelling and legacy work): superheumann.com Fiction site and signed paperbacks: stevenheumannauthor.com LinkedIn: Steven Heumann

In this episode of Around the Ladder, host Erika Steinberg sits down with legal recruiter and author Jennifer Gillman to talk about what it really takes for lawyers to move from “surviving” to truly thriving in their careers and lives. Drawing on years of conversations with law firm partners and rainmakers plus insights from her new book The Happy Rainmaker, Jennifer shares a practical framework for building a successful practice that does not cost you your health or your relationships.​ Jennifer explains why so many lawyers who look like they have “made it” on paper are exhausted, isolated and stuck in perfectionism cycles that keep them chained to their desks. She introduces her Six Pillars to Becoming a Happy Rainmaker starting with caring for yourself so you actually have the mental and physical capacity to design a more sustainable practice.​ You will hear concrete examples of how rainmakers can use business development to gain more control over their time, structure their practices around what matters to them and have better conversations with firm leadership about the support they need. Jennifer and Erika also talk about what thriving looks like in real life from taking real vacations to showing up for a child’s award ceremony to having something meaningful to retire to rather than being the 87 year old partner who has nowhere else to go.​ The episode is full of small, doable ideas built around Jennifer’s mantra that “0.1 is enough to get started” whether that means taking a six minute walk, making a doctor’s appointment or adding ten minutes of sleep. They also explore how associates can begin setting boundaries early, how accountability can make new habits stick and why law firms benefit when lawyers are healthier more engaged and more intentional about their careers.​ If you are a lawyer who is winning on paper but feeling the Sunday scaries, living on vending machine meals or constantly on the apology tour at home, this conversation will give you both language and tools to start changing your path one small step at a time.   Connect With Jennifer:  LinkedIn: Jennifer Gillman  Website: Gillman Strategic Group Book: The Happy Rainmaker 

In this Episode media strategist and former academic turned Wall Street analyst, nonprofit leader and legal PR pro, Janet Falk has built a career by refusing to climb a single ladder in a straight line. In this episode, Janet joins host Erika Steinberg to talk about control in media relations, the six Ws every communicator should use, and why you are always in the “business of your own name.”​ In this episode How Janet navigated academia, Wall Street, nonprofits, legal services and entrepreneurship to create a portfolio career that fits who she is.​ Why you never truly control media outcomes, and what you can control instead through Janet’s “marketing RBI” framework.​ The six Ws of communication (including the often forgotten sixth W) and how they guide more effective marketing and PR.​ How to turn one article or speaking gig into a snowball of conferences, media quotes and new business.​ Practical networking strategies, including how to “warm up the room” before an event so you never walk into a cold crowd again.​ Why lawyers and other professionals must see themselves as being in the “your name” business and get comfortable being visible.​ Connect with Janet Website: Falk Communications and Research ​ LinkedIn: Janet Falk Janet's Books & Newsletter Create and Monitor Your Marketing RBI (price $9.99)   Three Steps to Improve Your Networking Success Write Your Case Study with P A RI (Problem, Action, Result, Impact)

In this episode of Around the Ladder, host Erika Steinberg talks with Beth Wanner, an accomplished marketing leader turned accidental entrepreneur who founded Mother Cover, the first-of-its-kind agency focused on covering parental leave and other temporary absences. Beth shares how a successful 15-year career in tech and supply chain marketing collided with infertility, layoffs and pregnancy discrimination, ultimately pushing her to build the solution she wished had existed for herself and countless others. Beth explains the “oh no” moment that happens behind closed doors when someone announces a leave and why simply spreading work across already overstretched teams leads to burnout, resentment and costly turnover. She describes how Mother Cover matches experienced “leave partners” with organizations so employees can step away without sacrificing their careers and companies can protect continuity, performance and culture. Erika and Beth also explore what it means to be an accidental entrepreneur and how betting on herself became Beth’s real version of security after being laid off and fired while pregnant. Beth talks about building Mother Cover while parenting a young daughter, why she believes leave coverage should become the norm for all kinds of life events and how companies can move from compliance to truly human, future-ready workplaces. Connect with Beth Website: mothercoveragency.com ​ LinkedIn: Beth Wanner

In this episode of Around the Ladder, host Erika Steinberg talks with Charlie Birch, founder of Humanized Collective and creator of Brand IDQ, about what it really means to grow a founder-led business without burning out or getting stuck as the bottleneck. Charlie shares how a childhood spent watching her parents build and sell a healthcare consulting firm, combined with her background in dance, somatic counseling, and startup life, led her to a brand strategy approach that treats brands as living systems instead of static assets.​ Charlie explains why so many scaling founders end up attracting misaligned clients and projects, and how Brand IDQ helps them separate their own identity from their brand so the business can grow beyond them in healthy, sustainable ways. She and Erika dig into “raising the brand” like a child, moving from delegating tasks to delegating decisions, and how to ensure strategies, visuals, operations, and customer experience all align with a coherent brand integrity, not just a pretty logo.​ You’ll also hear how Charlie’s somatic work and experience with burnout inform the way she supports founders who are overly enmeshed with their businesses, and why embodied, on‑brand decision-making matters as much internally (team, hiring, operations) as it does externally (marketing, sales, customer experience). Charlie shares candid stories from her early experiments as a burnout prevention coach, her Main Street web-design days, and the evolution into Humanized Collective’s collaborative vendor model that aligns incentive, impact, and ownership for creative partners.​ Connect with Charlie​ Brand IDQ – Charlie’s framework and assessment for defining a brand’s core motive Website - Humanizcollective LinkedIn - Charlie Birch 

In this episode, Raychel explains how growing up in a small coastal village, feeling out of place, and craving something bigger led her to apply to Barry University in Miami almost on a whim, and how that bold move reshaped her life. She describes the early career false starts, visa struggles, and financial stress that left her washing dishes in a bathroom sink and rummaging for gas money before a single LinkedIn message opened the door to legal journalism at Law.com.​ Raychel and Erika dive into imposter syndrome, especially when entering elite-feeling spaces like law and journalism without the “right” credentials, and how not knowing the lingo became Raychel’s superpower as a reporter. By insisting on simple language and telling stories that real people want to read, she turned her outsider status into a strength and eventually became managing editor, winning recognition for impactful coverage of issues like affordable housing and climate change.​ Now at Reputation Ink, Raychel works with law firms across the U.S. to build visibility and credibility through thoughtful PR and marketing tied directly to business goals, not “random acts of marketing.” She shares how focusing on client problems (instead of bragging about the firm), building long-term visibility, and investing time, not just money, leads to the most memorable results. Erika and Raychel also talk about legal marketers as “professional nudges,” the importance of culture-building around marketing, and why there is always an interesting story to tell, even for practice areas that feel “boring.”​ Throughout the conversation, Raychel emphasizes the power of being yourself at work, letting your quirks and voice come through, and questioning the “made up rules” about what a career is supposed to look like at a certain age or stage. She reflects on how mentors who took a chance on the “unconventional” candidate changed her trajectory, and why, as her career grows, she is committed to doing the same for others who don’t fit the traditional mold. The episode closes with a reminder that you’re only here once, there is no single “right” ladder to climb, and it’s never too late to pivot toward the work that actually fits who you are.​ Connect with Raychel LinkedIn: Raychel Lean ​ Website: Reputation Ink Newsletter: Rep-Ink Newsletter

In this episode, Erika talks with Bradley Girard of BGS Connect, a multidisciplinary creative with 30+ years of experience in design, photography, video, podcasting, and marketing who has built a rich career entirely off the “traditional” path.​ Bradley shares how growing up in a big, creative family and watching his brother’s design career set the stage for his own journey from teenage catering gigs to running award‑winning studios serving brands like the San Francisco 49ers, Del Taco, and more. He walks through building and growing his own agencies, navigating the crash of 2007–08, going in‑house as a creative and marketing director, and ultimately returning to life as a solo consultant on his own terms.​ Throughout the conversation, Bradley and Erika dig into how to collaborate well with clients, why simplicity in process matters, and how to design brands with real stories behind them instead of just “cool logos.” Bradley talks about asking clients what success looks like up front, pricing around value, and creating brand systems and visual style guides that feel authentic to the people behind the business.​ They also explore what it looks like to lean into marketing, especially when the economy is shaky, and why pulling back is often the wrong move. Bradley shares concrete examples from clients like Mandy Li Collection, where they shifted from luxe print pieces to smaller, more economical formats during COVID while still protecting the brand and driving results.​ Erika and Bradley get into experimentation and courage: saying yes to projects you’ve never done before, “faking it till you make it” while you learn, and using testing and data to de‑risk creative ideas. Bradley explains how he’s taught himself everything from trade show booths to studio photography to podcast production by staying curious and being willing to figure it out on the fly.​ A big theme is relationships, how Bradley builds deep, friendly, trusting partnerships with clients, and why he’s happy to bring in other specialists or even cheer for other agencies when it serves the client best. He and Erika talk about mentoring small business owners, sharing personality (without oversharing), and staying grounded in collaboration and generosity rather than competition and ego.​ On the personal side, Bradley reflects on navigating layoffs in midlife, the reality of an ageist job market, and the relief and joy of recommitting to consulting and a flexible schedule that centers his family. He talks candidly about learning to trust himself, let go of the shame of not having a degree, and take pride in being a “56‑year‑old unicorn” whose expertise comes from decades of doing the work.​ If you’ve ever felt behind because you didn’t follow the standard ladder, no fancy degree, a patchwork résumé, or a career built through pivots. This episode is a reminder that there is nothing “less than” about learning by doing. Bradley’s story is a testament to the power of curiosity, craft, relationships, and redefining success around the life you actually want, not just the title on your LinkedIn.​ Connect with Bradley Website: bgsconnect LinkedIn: Bradley Girard If you'd like to check out the amazing pottery done by Brad's brother, Jeff, here's a link to his Instagram: Jeff Girard on Instagram. And if you're in the SoCal area and are a foodie like Brad and Erika, don't miss Finca: Finca, San Juan Capistrano!

In this episode of Around the Ladder, host Erika Steinberg sits down with Jennifer Gillman, former lawyer turned legal recruiter and the founder of Gillman Strategic Group. Jennifer helps rainmaking lawyers and law firm partners design careers that align with both their values and their lives. Her signature Six Pillars of a Happy Rainmaker framework has guided countless attorneys to rediscover meaning, balance, and growth in their careers. Jennifer shares her own winding career journey, from twelve years in practice to founding her own firm, and how she found happiness in helping others find their fit. Together, Erika and Jennifer unpack lessons about lifelong learning, leadership, and creating careers that last decades, not just years. Listeners will learn: Why learning continuously keeps you adaptable and fulfilled as your interests and the industry evolve How the first two pillars, Care for Yourself and Build Business, lay the foundation for long-term success Why redefining success starts by rejecting burnout culture The power of taking agency in your career path, even in industries built on tradition Jennifer’s practical wisdom and mission to “improve the legal industry one rainmaker at a time” remind us that career happiness is a craft you keep refining, one pillar, one choice, one lesson at a time. Connect with Jennifer:  Website: GillmanStrategicGroup LinkedIn: Jennifer Gillman

In this episode of Around the Ladder, host Erika Steinberg welcomes Sarah Pew, founder of Sarah Pew Consulting, for a conversation about entrepreneurship, authenticity, and operational clarity. Sarah has built her consulting practice on helping small businesses thrive by turning chaos into clarity, through systems, scalable processes, and strong messaging. Together, Erika and Sarah dig into how to simplify complex workflows, identify what really matters, and build businesses that reflect your personality and values. Sarah shares how her background, from education to tech startups to consulting, taught her that the key to growth isn’t doing everything; it’s doing the right things well. Listeners will learn: Why streamlining operations always starts with clarity, not technology How process mapping can uncover deeper truths about your business and your message The power of “picking one thing” and focusing on what you love most How owning your voice and your brand can unlock confidence and freedom What it means to “be yourself” in a business world that often asks for conformity Whether you’re refining your offer, creating systems to scale, or working to align your business with who you are, Sarah’s story is a refreshing reminder that you get to pick, your clients, your work, and how you show up. Connect with Sarah: Website: sarahpew.notion LinkedIn: Sarah Pew

In this new episode of Around the Ladder, host Erika Steinberg welcomes Laura Green, a growth strategist and founder of Impact Vector, who helps entrepreneurs and creative leaders build, grow, and protect the businesses they love. Together, they explore what it really means to design a business that serves both your vision and your life. Laura shares her journey from educator to entrepreneur to strategist, and how growing up with a “chronic entrepreneur” father gave her a front-row seat to the emotional highs and lows of building something from scratch. Her biggest lesson: a founder’s vision isn’t just a business asset, it’s their compass. The conversation covers: The importance of uncovering a founder’s true vision—and saying it out loud for the first time How to align systems and strategy so your business works for you, not the other way around Why authenticity and self-awareness are the foundation of growth The power of giving yourself permission to design a business that fits your values Laura’s mantra: “You get to pick.” She and Erika dig into how mindset, structure, and clarity intersect—and how founders can overcome the illusion that growth always means “more.” Sometimes, it’s about doing less, but doing it better.   Connect with Our Guest: Website: impact-vector LinkedIn: Laura Green 

In this episode of Around the Ladder, host Erika Steinberg sits down with Rose Moran, Chief Revenue Officer at ICVM Hawk, to talk about her unconventional path from entrepreneurship to legal marketing leadership, and what every law firm marketer needs to know about AI search visibility. Rose shares how her journey “around the ladder” took her from fashion marketing to founding her own business, Crafted Identities, and eventually stepping into an executive role helping law firms and professional service organizations grow. The conversation covers: The emotional side of legal marketing and how authenticity drives connection What it’s like transitioning from entrepreneur to executive in a collaborative team How in-house experience shapes client understanding and strategy The biggest shifts AI search is bringing to law firm marketing, and how to stay visible as AI overtakes traditional SEO Why building topical authority matters more than ever, and how law firms can future-proof their digital presence Rose also unpacks insights from her recent webinar on AI search optimization, sharing why marketers must pay attention now and why she calls ignoring AI “marketing malpractice.”   Connect with Our Guest: LinkedIn: Rose Moran  Website: ICVM Hawk

In this latest episode of Around the Ladder, host Erika Steinberg chats with Danielle Hughes, Chief Personality Officer of More Than Words Marketing. Danielle’s journey from art school to soap operas, from corporate copywriting to founding her own business—is anything but linear. And that’s exactly the point. Danielle shares how she discovered her passion for helping people express their authentic selves through what she calls “personality branding” a concept that goes beyond personal branding to embrace the quirks, hobbies, and human traits that make us memorable. She opens up about the fears that hold people back, the unexpected power of hobbies, and how writing the way you speak can unlock your confidence and career potential. Whether you're a corporate leader, creative entrepreneur, or someone who’s tired of sounding like everyone else, this episode will inspire you to own your voice and show up as your full self. Topics Covered: Danielle’s zigzag career path from advertising to entrepreneurship The difference between personal branding and personality branding Why your hobbies reveal how you approach your work How to write the way you speak...and why it matters The fear of sharing and how to overcome it What happens when personality becomes a cultural value in organizations How leaders and professionals can build trust through authenticity The unexpected benefits of embracing your personality brand Connect With Danielle Hughes: Website: More Than Words Marketing LinkedIn: Danielle Hughes

In this episode of Around the Ladder, host Erika Steinberg welcomes Elise Holtzman, former practicing attorney turned executive coach, consultant, and founder of The Lawyer’s Edge. Elise shares her unconventional journey from pre-med student to Big Law associate, and ultimately to a thriving career helping lawyers become confident leaders and rainmakers. With humor and candor, Elise opens up about the challenges of leaving law, the mindset shifts required to embrace coaching, and the ripple effect of empowering women lawyers through her signature Ignite program. She also dives into the importance of investing in your own career development—even if it’s just two hours a quarter—and why law firms must rethink how they train and retain talent. Whether you’re a seasoned partner, a rising associate, or someone considering a pivot, Elise’s story is a masterclass in clarity, courage, and career ownership. Topics Covered: Elise’s shift from pre-med to law—and why physics sealed the deal Navigating identity after leaving Big Law The founding of The Lawyer’s Edge and discovering coaching Why specializing in lawyers has been all upside The intersection of leadership and business development Recurring themes in coaching women lawyers Generational shifts and the power of investing in young talent The importance of career “power hours” Advice Elise would give her younger self Connect With Elise Holtzman: Website: The Lawyer’s Edge LinkedIn: Elise Holtzman Podcast: The Lawyer’s Edge Podcast  

In this episode of Around the Ladder, host Erika Steinberg sits down with Sean Gelchion, Senior Manager of Talent, Operations, and Innovation at the law firm Beveridge & Diamond. Sean’s career path is anything but traditional. Starting in federal law enforcement, moving into public investigations and consulting at Deloitte, Sean ultimately found his calling in legal operations. Sean shares how he leverages his investigative mindset, business acumen, and natural curiosity to optimize law firm operations from the inside. From streamlining attorney onboarding to integrating data systems and fostering cross-department collaboration, Sean is helping transform a historically traditional industry into one that’s more efficient, strategic, and people-centered. Together, Erika and Sean explore what “legal operations” really means, how to think holistically about the full attorney lifecycle, and why technology is never the first answer. This conversation is a masterclass in career adaptability, change management, and building relationships that fuel innovation. What You’ll Learn in This Episode: How Sean transitioned from federal law enforcement to Deloitte consulting to leading legal operations in Big Law. The true scope of legal operations—beyond “just running the firm efficiently.” Why optimizing the entire attorney lifecycle (from recruitment to alumni relations) impacts retention, profitability, and client service. How data visualization tools like Power BI are being used to solve everyday law firm challenges. The decision-making process behind adopting new technology versus improving existing workflows. The importance of relationship-building and cross-functional collaboration in driving sustainable change. Sean’s approach to overcoming resistance to innovation in the legal sector. Career advice for breaking into legal ops or making a big career pivot. Connect With Sean  LinkedIn: https://www.linkedin.com/in/sean-gelchion-alpm-cfe-0aa803131/ Website: https://www.bdlaw.com/

In this inspiring episode of Around the Ladder, host Erika Steinberg sits down with Elisa Cruickshank, an instructional designer and founder of EC Designs for Learning, to explore a career path that zigzagged from banking to entrepreneurship. Elisa shares how her early experiences creating cheat sheets and coaching teams laid the foundation for her passion: turning complex ideas into simple, human-centered learning experiences. From managing bank branches to gamifying compliance courses, Elisa reveals the many hats instructional designers wear and the power of making learning feel personal. She also opens up about embracing imposter syndrome, honoring family-first values, and recognizing that real growth often happens quietly in the background. Whether you're a corporate leader, a creative freelancer, or someone navigating your own unconventional path, this episode is a reminder that success doesn’t always follow a straight line, and that’s a beautiful thing. Topics Covered: - What instructional design really is...and what it’s not - Elisa’s transition from banking to instructional design - The importance of simplifying complex processes - Wearing multiple hats: project manager, designer, strategist - How adults learn and why relevance matters - Humor and personality in learning design - Imposter syndrome as a sign of growth - Why quiet consistency leads to meaningful change - Including motherhood on LinkedIn—and why it matters   Connect With Elisa Cruickshank: - Website: EC Designs for Learning - LinkedIn: Elisa Cruickshank  

In this episode of Around the Ladder, Erika sits down with seasoned brand strategist Stacy Thal, whose career journey has been anything but linear. From a dramatic “I quit” note in a San Francisco high-rise to becoming an “accidental entrepreneur,” Stacy has navigated PR firms, Silicon Valley giants, and the volatile world of startups—emerging with a nimble, MVP-style approach to brand strategy. They dive into: The turning point that pushed Stacy off the corporate ladder and into entrepreneurship. Why so many companies fail without solid brand foundations—and what “MVP brand strategy” really means. The importance of brand alignment across teams, platforms, and touchpoints. Navigating founder personalities to distill a clear, compelling brand voice. How her background in activism and advocacy informs her work in brand building. Balancing authenticity with AI-driven insights—where technology helps, and where the human touch is irreplaceable. The lessons, resilience, and self-trust gained from choosing the unconventional path. If you’ve ever wondered how to translate a founder’s vision into a brand that actually connects—or how to build solid ground in a fast-moving business world—this conversation offers both inspiration and practical takeaways. Connect with Stacy: Website: https://www.stacythal.com/mvp  LinkedIn: https://www.linkedin.com/in/stacythal/ 

In this inspiring episode of Around the Ladder, host Erika Steinberg chats with entrepreneur and wellness marketing expert Jessica Campos, whose unconventional career journey proves that success isn’t always a straight climb. From growing up in Puerto Rico and becoming a lawyer, to launching a wellness-focused marketing agency and creating community-driven impact in Austin, Jessica shares how resilience, reinvention, and authenticity helped shape her professional path.   🔑 Key Topics Covered: Why Jessica first pursued law and how her early life shaped that choice The “boat burning” moment that pushed her into marketing Navigating transitions, identity, and motherhood Creating her agency Marketing for Greatness and later launching Impact Line Digital What it really takes to build community-based marketing Mentorship, client success stories, and evolving through entrepreneurship Lessons from burnout, bootstrapping, and finding clarity 💬 Memorable Quote: “You don’t need a lot of things. You just need one thing the market needs—and if you can fulfill that demand, you don’t have to be flashy.” 🤝 Connect With Jessica Campos: Website: https://impactlinedigital.com/  Instagram: https://www.instagram.com/marketingforgreatness  LinkedIn: https://www.linkedin.com/in/jessicamcampos/  Book Mentioned: Boat Burning for Beginners – featuring Jessica’s chapter https://www.amazon.ca/Boat-Burning-Beginners-Successful-Self-Employment/dp/B0F84883X2  Thank you for listening, if this episode resonated with you, share it with someone who might need a nudge to take the next step around the ladder. And don't forget to subscribe so you don’t miss more unscripted career conversations.

In this episode of Around the Ladder, host Erika Steinberg sits down with Meg Pritchard, founder of Create Communications, to explore what it truly means to build a career “around the ladder” rather than climbing it. Meg’s journey takes us from her early days as a litigation associate, through unconventional choices shaped by circumstance and self-awareness, to her current role leading a boutique content consultancy for major law firms. This candid conversation is packed with insights on embracing uncertainty, redefining success, and finding your own way to the top—whether in law, business, or life. Notable Quotes “There’s more than one way to get to the top.” “I’ve never been fully qualified for any job I’ve actually taken.” “You get to determine what success looks like for yourself.” Episode Highlights Unconventional Choices: Meg shares how her career path veered from the expected “big law” trajectory, starting with her decision to stay at a boutique firm and later co-found a new office for a Chicago firm. Life Events as Catalysts: How motherhood, a premature baby, twins, and a divorce led Meg to make bold career pivots—including stepping off the traditional legal path. Embracing Uncertainty: Meg’s philosophy that “panic is an excellent motivator” and her advice to take opportunities even if you’re not 100% qualified. Rock Climbing as a Metaphor: Drawing parallels between climbing and careers, Meg explains that there’s no single “right” route to the top—everyone must find what works for them. Authenticity in Business: Why Meg believes in being herself—fast-talking, candid, and sometimes unconventional—and how that attracts the right clients. Networking and Relationships: Every client Meg has ever worked with has come through personal connections, emphasizing the power of relationships in business growth. Takeaways Success is Personal: There is no universal definition of career success—define it for yourself. Growth Happens Outside Your Comfort Zone: Don’t wait to be “fully qualified” before taking a leap. Relationships Matter: Building a network and maintaining authentic connections can open doors you never expected. Embrace Change: Life’s unexpected turns can lead to new opportunities and even better outcomes. Connect With Meg Pritchard LinkedIn: https://www.linkedin.com/in/megpritchard/ Website: https://www.create-cmm.com/ Thank you for listening, if you enjoyed this episode, please subscribe, and share it with someone navigating their own unconventional career path. Stay tuned for more stories about forging your unique journey.

In this episode of Around the Ladder, host Erika Steinberg sits down with Murray Coffey—a legal industry veteran, storyteller, and strategic advisor—to explore the winding, unconventional paths that careers can take. From his early days as a public defender during the crack epidemic in Chicago to his current role as Senior Strategic Advisor at a major law firm, Murray shares candid reflections on risk, reinvention, and the power of storytelling in professional life. Notable Quotes “Storytelling was actually good advocacy—you could advocate better as a storyteller.” “Your brand is the emotional reaction that clients have to you.” Takeaways Career paths are rarely linear: Embrace detours, pivots, and risks as opportunities for growth. Storytelling is powerful: Use narrative to connect, persuade, and differentiate yourself in any field. Culture matters: True success requires addressing internal challenges, like bullying, before external change. Define your own success: There is no single right way up—find the path that fits you. Episode Highlights Murray’s journey from law to journalism to legal marketing. The impact of storytelling on legal practice and business development. Candid discussion of failures, firings, and the lessons they bring. The need for culture change in law firms and practical ways to start. Connect with Murray Coffey LinkedIn: https://www.linkedin.com/in/murraycoffey  Connect with Murray for insights on legal marketing, storytelling, and strategic leadership in the legal industry. Resources Mentioned in the Episode:  Bullying in the Legal Profession:  https://www.theredbeegroup.com/wp-content/uploads/2024/10/2Civility_BullyingReport_Full_FN.pdf   David Lat article: https://davidlat.substack.com/p/bullying-is-prevalent-in-legal-profession-new-study-finds-lawyers-judges-bullies?utm_campaign=post&utm_medium=web&triedRedirect=true   Thank you for listening, if you enjoyed this episode, share it with a friend or colleague on their own unconventional journey. Stay tuned for more inspiring conversations about carving your unique career path!

In this episode of Around the Ladder, host Erika Steinberg welcomes Kelly Marshall—bookkeeper, financial coach, and entrepreneur—to discuss unconventional career paths, entrepreneurship, and redefining success. The conversation explores Kelly’s journey from corporate banking to building a purpose-driven business, the challenges and rewards of entrepreneurship, and the importance of aligning your work with your values. Episode Highlights Kelly’s transition from corporate to entrepreneurship. The meaning behind “conscious business” and why it matters. Practical advice for overcoming entrepreneurial challenges. The evolution of success and the importance of self-trust. Key Topics Discussed 1. Kelly’s Unconventional Career Path Early entrepreneurial spirit: from selling raspberries as a child to running side businesses. Transition from corporate banking and investment roles to entrepreneurship. The feeling of “outgrowing the box” in traditional roles and seeking fulfillment through building her own business. 2. Working with Conscious Businesses Definition: Profit-driven companies led by purpose and values, not just profit for profit’s sake. Kelly’s passion for supporting business owners who make a positive impact in their communities. The intersection of financial expertise and heart-centered coaching. 3. Money Mindset and Financial Coaching The importance of resetting one’s relationship with money. How mindset, confidence, and self-worth influence pricing and business decisions. The “onion layers” of personal growth and financial mastery for entrepreneurs. 4. Building Terra Care Financial The story behind the business name: from “238 Accounting” (inspired by her daughter’s favorite number) to “TerraCare” (grounded, nurturing financial support). Creating a business that reflects both practical skills and a caring, supportive approach. 5. Lessons from Corporate to Entrepreneurship Valuable skills gained in corporate roles, especially exposure to diverse money personalities and wealth management. The importance of learning from each stage and integrating lessons into her own venture. 6. Overcoming Challenges Common entrepreneurial hurdles: marketing, technology, hiring, and scaling. The myth of having it all figured out—progress happens one decision at a time. Trusting oneself and celebrating milestones along the way. 7. Redefining Success Moving away from comparison and building a business that fits your own values and lifestyle. The joy of creating a positive work environment for her team and being a role model for her daughter. The unexpected rewards of entrepreneurship: family involvement, personal growth, and exceeding initial expectations. Notable Quotes “I never outgrow the box because it’s me creating it.” “Success is building the business that’s the right fit for you… It’s never just about the money.” “You are never alone. There is no stupid question. You’re not born knowing this.” Takeaways Entrepreneurship is a journey: It’s normal to face challenges, question your path, and pivot as you grow. Purpose matters: Aligning your business with your values leads to greater fulfillment and impact. Financial wellness is foundational: Resetting your money mindset can unlock new levels of confidence and business growth. Define your own success: Build a business that works for you, not just by external standards. Connect with Kelly: Website: https://terracarefinancial.com/  LinkedIn: https://www.linkedin.com/in/kelly-marshall-acct  If you enjoyed this episode, subscribe and share it with a friend or colleague on their own unconventional journey. Stay tuned for more inspiring conversations about carving your unique career path!

In this episode of Around the Ladder, Erika Steinberg welcomes business development expert Steve Fretzin to discuss unconventional career journeys, particularly in the legal industry. Steve shares his unique path from sales professional to renowned coach for attorneys, emphasizing that career success often comes from zigzags and pivots rather than a straight climb. Together, Erika and Steve explore why lawyers struggle with business development, how to overcome the stigma of “selling,” and practical strategies for building a thriving law practice without feeling inauthentic or salesy. Key Topics Covered Steve’s Journey: Steve recounts how he avoided the legal field due to his father’s influence, only to find his niche coaching lawyers after years in sales. He explains how the lack of business development education in law led him to specialize in helping attorneys. The “Sales-Free Selling” Approach: Steve’s methodology centers on relationship-building, not aggressive selling. He explains how lawyers can grow their practices by focusing on authentic connections and identifying win-win opportunities. Why Lawyers Need Business Development Support: Many attorneys feel unprepared and uncomfortable with marketing and business development. Steve and Erika discuss how reframing these activities as problem-solving (just like legal work) can help lawyers embrace them. Common Advice for Stuck or Overwhelmed Lawyers: Steve emphasizes breaking big goals into manageable steps, cultivating the right mindset, and focusing on incremental progress rather than intimidating targets. The Myth of the “Best Kept Secret”: Both Erika and Steve caution against relying on reputation alone or waiting for the phone to ring. They stress the importance of proactive marketing and business development, especially in uncertain times. Turning Complex Concepts into Actionable Steps: Steve shares his process for translating high-level business advice into clear, step-by-step actions that lawyers can easily implement. He gives examples of how to ask clients for referrals using permission-based, relationship-focused language. Notable Quotes “Business development isn’t a dirty thing. What it actually is, is very similar to lawyering. It’s solving problems.” – Steve Fretzin “You don’t want to be the best kept secret. That’s not a good recipe.” – Erika Steinberg Resources Mentioned Be That Lawyer: 101 Top Rainmaker Secrets to Growing a Successful Law Practice by Steve Fretzin “Be That Lawyer” Podcast (hosted by Steve Fretzin) Above the Law (Steve is a regular contributor) Connect with Steve Fretzin Website LinkedIn About the Show Around the Ladder is a podcast dedicated to exploring nontraditional career paths and the real stories behind professional success. Hosted by Erika Steinberg, each episode features candid conversations with guests who have navigated unexpected turns and found fulfillment on their own terms. Subscribe & Listen Don’t miss an episode! Subscribe to Around the Ladder on your favorite podcast platform. Thank you for listening!

Host: Erika Steinberg Guest: Merrilyn Gibbs, Founder of Assistants4Hire Episode Title: Carving Your Own Path: From College Golf Coach to Entrepreneur with Merrilyn Gibbs Episode Summary On this episode of Around the Ladder, host Erika Steinberg welcomes Merrilyn Gibbs, founder of Assistants4Hire, to share her inspiring journey from college golf coach and pro golfer to thriving entrepreneur. Merrilyn discusses the pivotal moments that shaped her career, including an unexpected transition into motherhood, and how she leveraged her coaching skills to build a business that empowers others to reclaim their time and grow sustainably. Key Topics Covered Redefining Career Success: Merrilyn’s early ambitions in professional golf, her transition to coaching, and the unexpected turns that led her to entrepreneurship. Making Big Life Changes: How becoming a mother prompted Merrilyn to reconsider her career path and pursue greater flexibility. Discovering Transferable Skills: The role of mentorship and career coaching helped Merrilyn identify the entrepreneurial skills she had developed as a coach. Launching Assistants4Hire: The story behind founding her company, sparked by a friend’s need for reliable administrative support. Building a Business as a Single Parent: Merrilyn’s strategies for networking, growing a business in a new city, and balancing entrepreneurship with motherhood. Evolving Relationship with Time: How Merrilyn’s approach to time management has evolved, and why she believes time is our most valuable commodity. Empowering Others: Merrilyn’s passion for helping small businesses, solopreneurs, and legal firms reclaim their time and scale successfully. Notable Quotes “I realized quickly that in order for me to do what I really wanted to, which was to spend as much time as possible with my daughter and to be in charge of my own schedule, really, my only option was to become an entrepreneur and start my own business.” “Time is our most valuable commodity. The one thing we never get back is our time.” About Merrilyn Gibbs Merrilyn is the founder of Assistants4Hire, a company dedicated to helping small businesses and attorneys thrive by providing tailored administrative support and growth strategies. With a background in coaching and a personal journey through major life transitions, Merrilyn is passionate about empowering others to achieve balance and long-term success. Connect with Merrilyn Website: Assistants4Hire LinkedIn: Merrilyn Gibbs Instagram Listen & Subscribe Don’t miss future episodes of Around the Ladder—subscribe on your favorite podcast platform and join us as we explore more inspiring career journeys!  

Host: Erika Steinberg Guest: Madeline Schwarz, Communication Coach Episode Overview Welcome to Around the Ladder, the podcast exploring the unexpected twists and turns of real career journeys. In this episode, host Erika Steinberg sits down with Madeline Schwarz, a communication coach who specializes in helping creatives and introverts find their voice and confidence in professional settings. About the Guest Madeline’s career path is anything but linear. She began in book publishing, transitioned into designing window displays and brand experiences, and ultimately found her calling as a communication coach. Madeline’s unique background in storytelling—whether in print, three-dimensional displays, or public speaking—shapes her approach to coaching leaders and teams at organizations like Mastercard, Airbnb, the Mellon Foundation, Etsy, and JPMorgan. Key Topics Discussed Nonlinear Career Paths: Madeline shares her journey of career changes, including pivotal moments such as being laid off and overcoming injuries, which led her to entrepreneurship and coaching. The Power of Storytelling: From book publicity to window displays, Madeline explains how storytelling is at the heart of every career chapter and how those skills translate into her coaching work today. Overcoming Public Speaking Fears: Madeline and Erika discuss the common fear of public speaking, the myth that only extroverts excel at it, and practical ways to build confidence, especially for introverts. Mindset Shifts: The importance of mindset in communication—how beliefs about oneself can either undermine or bolster confidence in high-stakes situations. Supporting Introverts: Strategies for introverts to leverage their strengths, such as listening and observation, and to reframe introversion as an asset rather than a disadvantage. Handling Interruptions: Madeline shares actionable advice for reclaiming authority and managing interruptions in meetings, including the use of polite redirects and building supportive team dynamics. Notable Quotes “I’ve been telling stories my entire career—just in a lot of different mediums.” “The problem isn’t being introverted. It’s if you think that being introverted puts you at a disadvantage.” “If you’re going to have the awkward experience, do you want it to be in front of the clients, or do you want to do it now?” Practical Takeaways Practice public speaking in safe environments to build confidence before high-pressure situations. Reframe introverted qualities—like listening and observation—as communication superpowers. Use positive, polite redirection to handle interruptions and reclaim your voice in meetings. Advocate for inclusive meeting guidelines that support all communication styles. Connect with Madeline Schwartz Madeline works with individuals and teams to elevate their communication skills and confidence. Her clients call her a “career therapist,” “lifesaver,” and “secret weapon” for a reason.  Connect with Madeline on LinkedIn Host’s Reflection Erica credits her own breakthroughs in public speaking to working with Madeline, highlighting the transformative power of coaching and mindset work. Listen & Subscribe Subscribe to Around the Ladder for more inspiring conversations about unconventional career journeys and practical advice for navigating your own path.

On this episode of Around the Ladder, host Erika Steinberg welcomes Erin Alli, founder of Essential Assistance, to discuss the realities of entrepreneurship, the importance of operational support, and how to build a business that allows for true freedom. Erin shares her journey from sales and management to becoming a fractional COO and operations expert, and offers actionable advice for business owners at every stage. Key Topics & Highlights Erin’s Career Journey From sales and management to entrepreneurship, to be available more for her family. Launching Essential Assistance to help CEOs and founders reclaim their time. Nearly 30 years in operations and leadership, with 20 years as a business owner. About Essential Assistance Virtual support for CEOs and business leaders: operations, leadership, and more. Focus on small and midsize businesses, providing tailored strategies and systems.  When to Seek Help Common signals: overwhelming inboxes, constant overwork, lack of effective delegation. The value of a trusted operations partner to break down projects, set realistic timelines, and ensure continuity. Coaching and Personal Support Erin’s approach blends operations expertise with her coaching expertise to offer a unique benefit to those that work with her. Addressing mindset blocks, perfectionism, and self-care for entrepreneurs. Building personal relationships with clients to support both business and personal well-being. Building Effective Teams The power of regular team meetings-even virtually-to foster connection and collaboration. Creating a safe environment for team members to share struggles and needs. Encouraging mutual support and cross-collaboration among team members. Essential Systems for Growing Businesses Early implementation of Standard Operating Procedures (SOPs) for business continuity and smooth onboarding. Leveraging automation for tasks like email, scheduling, and social media to save time and reduce bottlenecks. Advice for Overwhelmed Entrepreneurs Start where you are and break tasks into manageable steps. Use brain dumps and project lists to organize thoughts and priorities. Reach out to your network for support, even if you’re not ready to hire help. Embrace time-blocking and minimize multitasking for greater focus and productivity. Personal Reflections Both Erika and Erin discuss the freedom and challenges of entrepreneurship, including the importance of authenticity and letting go of fear of others’ opinions. Advice to their younger selves: stop overthinking, don’t hold back, and don’t worry about what others think. Notable Quotes “We go into business for the freedom, but as an entrepreneur, you know that you don’t have that-unless you have someone else to support you.” – Erin Alli “You can’t be everything to everybody. I write things in a way that reflects me because I know I’m not for everybody, and everybody’s not for me.” – Erika Steinberg About the Guest Erin Alli is the founder of Essential Assistance, a virtual support company for CEOs and business leaders. She is also the co-host of the Mastering Business Skills podcast, co-creator of the Ultimate Lead Nurturing and Sales Conversion Guide, and co-leader of Virtual Skills Master.  Connect with Erin Alli Essential Assistance LinkedIn Mastering Business Skills Podcast Virtual Skills Master Program Thank You for Listening! If you enjoyed this episode, please share it with others and join us again for more stories about unconventional career journeys on Around the Ladder.

In this episode of Around the Ladder, Erika Steinberg welcomes Shauna Bryce, a Harvard Law School and Johns Hopkins graduate, and the founder of Bryce Legal. Shauna shares her journey from a traditional legal career to becoming a renowned coach and consultant helping lawyers achieve success, fulfillment, and happiness. Their conversation explores how Shauna’s career path defied expectations, the realities of law firm life, and how she now guides attorneys through career transitions-especially in today’s climate of uncertainty. Key Topics Discussed Shauna’s Career Journey: Shauna describes her path from law school to practicing law in firms and in-house, and ultimately stepping off the partnership track to pursue her passion for coaching and professional development. She reflects on the challenges of making unconventional career choices and the importance of following her instincts-even when it meant leaving the “brass ring” of partnership behind. The Reality of Law Firm and Corporate Environments: Drawing on her experience as a Chief Legal Talent Officer and Chief Diversity Officer, Shauna discusses the difficulties of driving change in risk-averse, conservative environments. She highlights the challenges of implementing lasting diversity and inclusion initiatives and the disappointment of seeing progress rolled back. Current Legal Market Trends: Shauna shares insights into the current legal job market, noting a surge in government and public sector lawyers seeking new opportunities amid layoffs and uncertainty. She observes increased risk aversion among lawyers and a general sense of fear about the future, leading many to reconsider job changes or prepare for worst-case scenarios. Coaching Lawyers Through Uncertainty: Shauna explains her approach to coaching lawyers who are anxious about the future. She emphasizes the value of process and structure-helping clients distinguish between rational and irrational fears, and building practical roadmaps to address their concerns. Her method involves partnering with clients to break down overwhelming challenges into manageable steps. Notable Quotes “I had so many people tell me, ‘You’re crazy to not want this [partnership].’ And I just kept thinking, I just don’t want this for me, and I don’t want this for my life. So I’m very happy that I followed my heart, and that brought me into the work that I do now in lawyer development, career development, and all of that.” “Law firms tend to be really risk averse settings, and they tend to be very conservative in their decision making. It is really, really hard to effect change, even minor changes.” “One of the major things that I’m seeing in this market is fear. Fear of the uncertainty… And I think this is one of those moments where lawyers’ risk aversion, sort of by nature, by training, might actually be helping them because they are really thinking about worst case scenarios and preparing for them.” Actionable Takeaways For lawyers feeling uncertain about their careers, it’s helpful to separate rational from irrational fears and use structured planning to regain a sense of control. Change in traditional environments is difficult; real progress requires deeply embedded values, not just performative programs. Nonlinear career paths can lead to greater fulfillment-trusting your instincts and being open to new opportunities is key. Connect with Shauna  Connect with Shauna on LinkedIn  Bryce Legal If you enjoyed this episode, subscribe to Around the Ladder for more conversations about unconventional career journeys and practical wisdom for navigating change.

In this episode of Around the Ladder, host Erika Steinberg welcomes Judy Schoenberg and Linda Lautenberg, co-founders of EvolveMe, for a candid conversation about career reinvention in midlife. Together, they explore the unique challenges and opportunities faced by women looking to relaunch, pivot, or level up their careers, and discuss how EvolveMe is helping women thrive in an ever-evolving world of work. Key Topics Discussed 1. Nonlinear Career Paths Erika, Judy, and Linda reflect on their own journeys, emphasizing that career paths are rarely linear. Judy shares her transition from a long tenure at Girl Scouts of the USA to entrepreneurship, while Linda recounts her pivot from finance to co-founding EvolveMe after a significant career break. 2. Facing Fear and Embracing Reinvention Both guests discuss the fears they faced—loss of professional identity, fear of being “too late,” and uncertainty about what’s next—and how embracing their past accomplishments and taking small steps helped them move forward. They highlight the importance of owning one’s value and successes as fuel for reinvention. 3. Systemic Barriers & Ageism The conversation addresses systemic challenges such as ageism and societal expectations for midlife women. Judy and Linda note the positive shifts in workplace flexibility and the normalization of career breaks, but also acknowledge ongoing barriers. They offer strategies for navigating these obstacles, including embracing one’s unique strengths and maintaining a growth mindset. 4. The Power of Community EvolveMe’s cohort-based model is designed to combat the isolation of career change. Judy and Linda explain how group support, mutual accountability, and cross-industry perspectives foster confidence and momentum, helping women see possibilities they might not have considered on their own. 5. Inspirational Stories Linda shares the story of a former cohort member, an attorney who initially sought to pivot to nonprofit work but ultimately found renewed purpose by niching down in her legal practice. Her journey exemplifies the self-discovery and transformation possible through EvolveMe’s approach. 6. Advice for Younger Selves Both guests reflect on what they wish they’d known in their twenties: careers don’t have to be linear, building diverse networks early is crucial, and paying attention to what brings you energy can guide future pivots. They encourage younger professionals to seek mentors and stay open to new opportunities. Notable Quotes “It doesn’t have to always be this grand statement of reinvention. It could be a 10% pivot. It doesn’t have to be a 360-degree pivot.” – Judy Schoenberg “You can’t Google your way into a career reinvention… That’s why we created a community, so women don’t have to do it alone.” – Linda Lautenberg “At every career stage, you have something special and unique that you’re bringing. In midlife, it’s perspective, wisdom, and resilience—you can see the forest for the trees.” – Linda Lautenberg Resources & Links EvolveMe: Learn more about EvolveMe’s programs for midlife career reinvention. Connect with Judy & Linda on LinkedIn. Connect with the Show If you enjoyed this episode, please subscribe to Around the Ladder, share it with a friend, and leave a review.

In this inspiring episode of Around the Ladder, host Erika Steinberg sits down with Laurel Carpenter to explore her unconventional career journey from nonprofit leadership and social work to thriving as a brand strategist and copywriter. Laurel shares how pivotal moments, unexpected challenges, and a willingness to pivot led her to co-found Pearl Consulting NYC with her partner, Charles Herold. Together, they help purpose-driven entrepreneurs discover and articulate the magic in their message. Key Topics & Highlights: Career Pivots and Defining Moments: Laurel recounts her transition from social services to entrepreneurship, sparked by a pivotal experience in a challenging work environment and encouragement from her network to pursue her entrepreneurial instincts. Building a Business from Scratch: The story behind Pearl Consulting NYC’s launch, starting with a single client, and how Laurel and Charles turned a guest blogging experiment into a full-time business. Leveraging Transferable Skills: Laurel discusses how her background in social work-especially skills like interviewing, relationship-building, and technical writing-proved invaluable in branding and copywriting. Partnership Dynamics: Insights into Laurel and Charles’s complementary working styles, blending journalistic rigor with people-focused networking and business development. Navigating Challenges and Pivots: The realities of losing major clients, building a client base through networking groups like BNI, and adapting service offerings in response to market changes and the pandemic. The Evolution to Branding and Messaging: How client needs and market trends led to the creation of their signature “Reveal Your Brand” process, focusing on helping clients differentiate themselves in a crowded, often AI-influenced marketplace. AI in Copywriting: Laurel’s nuanced take on using AI as a tool for amplifying original brand voice-not for replacing it-and the importance of human creativity and specificity in messaging. Client Personas and Targeting: Why fleshing out detailed, psychographic client personas is essential for effective branding, and practical tips for entrepreneurs on interviewing clients to refine their messaging. Staying True to Your Niche: The importance of working with clients and industries that align with your strengths and passions, and letting your brand language both attract and repel to ensure the right fit. Memorable Quotes: "It was an experiment that ended up turning into a full-time business. It's been six years and I haven't looked back." "AI is never going to substitute for a creative human brain... I'm really pro original creative thought, especially when it comes to branding." "Let the language both attract and repel clients for you-better to know before you start working with them." About the Guest: Laurel Carpenter is a brand strategist and copywriter dedicated to helping coaches, creatives, and consultants turn generic copy into powerful, specific messaging that reflects their values and drives business growth. As co-founder of Pearl Consulting NYC, she partners with her husband, Charles Herold, blending their backgrounds in journalism, social work, and creative storytelling. Connect Laurel: Connect with Laurel on LinkedIn  Pearl Consulting NYC Enjoyed this episode? Share it with your network and subscribe for more stories of unique career journeys. Have feedback or a guest suggestion? Reach out to the Around the Ladder team!

In this episode of Around the Ladder, host Erika Steinberg welcomes Candice Miller, a dynamic professional whose career has spanned banking, strategy, and the legal industry. Candice shares her journey from a traditional corporate path to entrepreneurship, highlighting the twists, risks, and lessons that shaped her along the way. Listeners will gain insight into how unexpected opportunities and setbacks can redefine a career, and how resilience, adaptability, and self-compassion are key to thriving in any field. Key Topics & Highlights: Redefining Career Paths: Erica and Candice discuss the concept of “going around the ladder” and forging a non-linear career. Candice shares how, after 25 years as an employee, she discovered her entrepreneurial spirit and founded her own consulting firm. Early Career Risks: Candice describes being tasked with building an audit program for law firms at a major bank early in her career-a role she accepted despite limited experience. She reflects on the value of taking risks and how this “sink or swim” moment became a defining point, putting her on the executive radar and opening doors for further growth. Learning from the Legal Industry: Candice explains how working with law firms revealed the complexities of running a business as a lawyer and the importance of separating the practice of law from the business of law. She shares stories and lessons from her time auditing law firms, emphasizing the value of viewing problems from multiple angles. Transitioning to Entrepreneurship: The conversation explores Candice’s move from a corporate environment to consulting, the challenges of adapting to new roles, and the importance of learning from clients as much as teaching them. Resilience and Work-Life Integration: Candice opens up about balancing a growing business, young children (including twins and a third baby soon after), and community leadership. She offers practical tips on time-blocking, prioritizing, and embracing “work-life integration” over the elusive idea of balance. Turning Setbacks into Opportunities: Candice recounts losing a major client shortly after becoming a mother of twins, only to find that this setback allowed her to deepen relationships with other clients and ultimately led to better opportunities. Advice to Her Younger Self: Candice reflects on the importance of self-compassion and giving oneself grace during tough times. She encourages listeners not to stress over every setback, as each experience contributes to growth and future success. Memorable Quotes: “When you get that opportunity to sink or swim, if you really have the guts to do it, it could change the course of your career.” “I hate the term work-life balance… it’s about work-life integration and figuring out what’s truly important to you.” “If you don’t ever look back on a conversation or decision and cringe, then you’re either not reflecting and growing, or you’re a narcissist.” About the Guest: Candice Miller is the founder of Miller Strategic Advisory Group, specializing in fractional COO, CSO, and business development coaching for professional service firms. With over 15 years’ experience across banking, accounting, tax, finance, and law, Candice is also a dedicated mentor and board member with Big Brothers Big Sisters of Erie, Niagara, and the Southern Tier, earning “Big of the Year” in 2024. Connect Candice: Connect with Candice on LinkedIn Miller Strategic Advisory Group If you enjoyed this episode, please share it with others and subscribe for more inspiring career journeys. Have feedback or want to suggest a guest? Reach out to us! Thank you for listening to Around the Ladder-where we celebrate the winding paths to success!

In this episode of Around the Ladder, host Erika Steinberg sits down with Morgan Katz, founder and CEO of Ticketnology, to explore her unconventional career path from live event management to tech entrepreneurship. Morgan shares insights on identifying as an entrepreneur later in life, building a tech platform from scratch, and her passion project-Gunny’s House, a charity for senior rescue dogs. The conversation covers the challenges and rewards of pivoting careers, lessons learned from leading a tech company, and the importance of clarity, adaptability, and compassion in both business and life. Key Topics Covered Introduction to Morgan Katz Founder & CEO of Ticketnology, a platform transforming how businesses manage live event tickets Background in live events with sports teams, venues, and corporate hospitality Frequent speaker on client experience, event strategy, and business growth Gunny’s House: A Mission of Compassion Morgan’s charity for senior and medically challenged rescue dogs Focus on providing a loving, quality life for dogs who are often overlooked in shelters The inspiration behind the charity and the impact it’s making Morgan’s Career Journey Early career in live events, always “with a walkie talkie” Transition from employee to entrepreneur after a major shift in company leadership Realization of her entrepreneurial spirit and how it shaped her approach to business Building Ticketnology Started as a consulting and ticket brokerage in 2019 Pivoted to a tech platform during the COVID-19 pandemic in response to industry shifts Launched the software in April 2021, focusing on client experience and data-driven solutions Lessons in Entrepreneurship Embracing the “big picture” mindset and learning to communicate vision clearly Navigating the challenges of not being a technical founder The importance of a strong development team and customer-first product design Personal Growth & Reflections Discovering new strengths through entrepreneurship, such as strategic planning and self-regulation The ongoing journey of balancing doubt, adaptability, and purpose The value of combining diverse skills, big-picture thinking and attention to detail-in building successful ventures Memorable Quotes “I’ve always been kind of that out-of-the-box thinker, but I never just titled it as an entrepreneur… Once that happened and it was time to figure out my next move, that’s when I really started to understand and invest in my side of being an entrepreneur.” “Gunny’s House mission is to extend the life for a dog… taking those dogs that have medical issues that are not adoptable and letting them enjoy the rest of their quality of life at a nice place.” “Being clear is being kind. If I haven’t fully explained the mission or the vision or what we’re trying to do, we’re not going to get anywhere.” Connect with Morgan Ticketnology: Learn more about Morgan’s platform for live event ticket management. LinkedIn Thank you for listening to Around the Ladder, where we celebrate the unexpected and inspiring career journeys that don’t always go straight up. Subscribe for more stories of reinvention, resilience, and purpose!    

In this episode of Around the Ladder, host Erika Steinberg sits down with Dr. Erika Powell, a coach, facilitator, and consultant celebrated for her unique blend of connection, creativity, and authenticity in leadership development. Dr. Powell shares her journey from a diverse academic background in anthropology, linguistics, education, and art, to a career dedicated to helping leaders and teams thrive through transformative, people-centered approaches. Key Topics Discussed Nonlinear Career Paths: Dr. Powell discusses her unconventional journey, combining elements of anthropology, linguistics, and education, and how her natural affinity for art became central to her work. Blending Art and Leadership: She explains why traditional leadership models often fall short in today’s complex, rapidly changing work environments, and how integrating creativity and art unlocks deeper, more authentic engagement. The Power of Authenticity: The conversation explores the cost of compartmentalizing one’s professional and personal selves, and the importance of leading from a place of authenticity and emotional awareness. Facilitating Transformative Workshops: Dr. Powell shares a detailed story of a workshop with an executive team, where art-based exercises (like sculpting with clay) helped surface unspoken tensions and foster genuine breakthroughs in team dynamics. Navigating Layers and False Positives: The discussion highlights the layered nature of emotional work in organizations, the risk of “false positives” in group settings, and why ongoing, iterative conversations are necessary for real change. Designing for Emotional Safety: Dr. Powell describes how she intentionally designs workshops to accommodate participants who may be reluctant to engage emotionally, using activities that gently open up space for genuine connection. Notable Quotes “Work and what we're seeing today in the world is really inviting us to marry the intuitive and the practical. It can't just be, ‘I thought my way through this.’ There’s a big feelings piece that's still very much there.” “Our best solutions for ourselves and for our teams are found when we go into that heart space with each other.” Takeaways Creativity and art can be powerful tools for surfacing truths, resolving tension, and fostering authentic connection in teams. Real transformation in organizations is a layered process that requires ongoing dialogue and willingness to explore beneath the surface. Emotional intelligence and authenticity are as crucial as technical skills in effective leadership today. Next Steps Subscribe to Around the Ladder for more conversations about unconventional career journeys and the power of authenticity at work. If you enjoyed this episode, please leave a review and share it with your network! Connect with Dr. Erika Powell on LinkedIn

In this episode of Around the Ladder, host Erika Steinberg sits down with Anne Ryan, a resume and LinkedIn coach who has helped thousands—from students to executives—unlock their unique strengths and land meaningful roles. Anne shares her unconventional journey from two decades in tech to entrepreneurship, her passion for helping others find purpose, and the superpowers she’s discovered along the way. Key Topics Discussed Anne’s Career Pivot: Anne recounts her transition from a 20-year career in software and tech to resume coaching. As a hiring manager, she noticed how many qualified candidates were overlooked due to poorly crafted resumes, inspiring her to start offering workshops and eventually launch her own business1. From Rejection to Success: Anne shares a powerful client story: someone who sent out 300+ job applications with no luck. After working with Anne to reframe his resume for the tech industry, he quickly landed interviews and a job offer. Anne emphasizes the importance of marketing your skills in the right language1. Entrepreneurial Fears & Lessons: Both Erica and Anne discuss the fears and hesitations that come with starting a business. Anne introduces her concept of “FOMAM” (Fear of Making a Mistake) and recounts the advice that helped her move forward: “You’re going to launch wrong, but do it anyway.” She highlights the support she received from entrepreneurial friends and the transformative effect of the COVID-19 pandemic on her career path1. Superpowers & Coaching Philosophy: Anne credits her yoga teacher training for teaching her the importance of “holding space” for clients—creating a supportive, encouraging environment. She aims to make professional development fun and approachable, and values the feedback that she inspires and energizes her clients1. Favorite Audiences & Workshops: Anne has a special place in her heart for working with students and young professionals. She shares stories from her workshops, including a creative session at the Society of Women Engineers conference where she presented a resume workshop themed around Ken from the Barbie movie—complete with costume1. Defining Moments: Anne reflects on the pivotal moments that pushed her to entrepreneurship, including encouragement from mentors and the ease of officially starting her business. She describes entrepreneurship as “the most fun I’ve ever had, and the hardest I’ve ever worked”1. Memorable Quotes “You’re going to launch wrong, but do it anyway.” — Advice that helped Anne overcome her fear of making mistakes and start her business1. “I want to make resumes and LinkedIn profiles fun. If you have to do it, you might as well have a good time.” — Anne Ryan on her coaching philosophy1. “It’s the most fun I’ve ever had, and it’s the hardest I’ve ever worked.” — Anne on being an entrepreneur1. Connect with Anne on LinkedIn

In this inaugural episode of Around the Ladder, Erika Steinberg welcomes Shaari Gross Cohen. In this episode we talk about:  Knowing Your Worth – But not overselling yourself Creating Non-Negotiables in life– What are you not willing to let your career take the place of There are no Do-Overs with Family – Take the time you need to in order to be with them. Everything else will still get done.  Walk through all open doors – Take advantage of the opportunities in front of you and try out new things as much as you can.  Be Relatable – The way to grow your business and build relationships is to take the time to get to know your clients and relate to them.  Adapting to Change – Staying relevant in evolving industries through li This episode is packed with practical advice and insights to help entrepreneurs at all stages navigate their careers with confidence.  Connect with Sharri on LinkedIn