Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!

If I offered to show you how to turn a two sentences into a $10,000 plus course, coaching or service, using a backwards funnel, a 2-sentence Power Offer, and 10-minute Mini-Webinar... and spend up to 90 percent less on ads, would you take me up on that offer?If the answer is yes, listen to Joel Erway explain a revolutionary and simple framework to increase your revenues without complexity or overwhelm by focusing on Offer-Based Marketing. Joel Erway helps Experts semi-retire with million dollar courses. Since 2015 he has worked with and served thousands of paying customers, helping them launch and sell their courses using The Perfect Expert model framework. For more links and resources visithttps://baconwrappedbusiness.com/power-offers-joel-erway/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Cryptocurrency and Bitcoin investing is NOT an area I understand well... yet. A few years back I placed about $5k into some coins and watched them go up and then back down. For the most part I ignored it. But after reconnecting with my friend and highly successful investor, trader & trainer, Tai Zen, he began showing me the macro case for having a portion of your assets in this market. Especially now as it looks like we're re-entering the bull market. I invited Tai to the show for this epic 2.5 hour class where I pick his brain on the topics I want to know. ATTENTION: This is a special VIDEO episode and you can watch at https://baconwrappedbusiness.com/taizencryptoThis isn't about how to be a professional trader like Tai is, but more of a primer on his philosophies and wise investment strategies with sound risk management.Tai's backstory is equally as inspiring as his knowledge of cryptocurrency investing. We devoted a lot of time to it on purpose because it demonstrates what you can do when you take radical personal responsibility for your life.From being born in a poor Vietnamese fishing village, to picking fruit in America, working in sweatshops as a pre-teen, growing up in a drug-infested ghetto, spending approximately 14 years in federal prison….To getting out, working his way up from nightclub security to day trading student, educator and finally mastering the art of trading crypto currencies and showing others how to do it as well.There is no hype here, no BS, no get rich quick.But if you watch closely you'll get an amazing education in what it takes to succeed.HIGHLIGHTS (click the timestamp to jump to the topic in the video)3:46 Tai explains how we originally met and what it meant to him (Brad blushes)7:45 Tai's tells his inspiring origin story starting in a Vietnamese fishing village to getting hijacked by Thai Pirates and immigration to America working as a migrant worker12:24 Moving to Houston and getting in trouble for drugs to spending 14 years in federal prison18:50 Freedom and first jobs27:20 Brad explains why Tai's story is so inspirational31:00 When Tai discovered Bitcoin44:24 A big misconception about Bitcoin's ability to overtake the US Dollar and Fiat51:00 The market cap case for Crypto52:26 Why Bitcoin may be better than Gold for a store of wealth58:20 Bitcoin and Altcoins59:22 Important: What is the VALUE of bitcoin and cryptocurrency?01:01:05 Real world use case for blockchain technology01:07:30 DEFI what is Decentralized Finance, what are the risks, why is it important?01:16:00 How to PROTECT yourself from the Major Risks in cryptocurrency: Pumps, dumps, front running and manipulation?01:19:00 THIS IS TAI'S 4 PART FRAMEWORK FOR PROFITING WHILE PROTECTING YOURSELF01:46:00 Short list of some of the most well capitalized/funded coins which protects their development, Tezos, NEO, Cardano, Filecoin, Ethereum…01:51:00 The EASY way to dip your toe into crypto. The 2 Taifu Crypto Indexes01:58:00 Potential tax consequences of rebalancing01:59:30 Tax Deferred Investing in a Retirement Account02:05:45 Tai's training resources and courses and what to watch out for from the Youtube influencers who simply make money from ads and affiliate marketing.02:14:29 How to avoid FOMO and chasing hyped up altcoins02:15:22 How will you exit your profitable positions and what will happen? “How would you unload $1mm worth of Bitcoins and what will happen if you try?”02:17:45 The ONE simple strategy to use if you're busy and want to take advantage of 80% of the growth of the crypto market with zero research.02:25:30 How EARLY are we in the crypto bullmarket???02:26:07 How the bull and bear cycles work in crypto02:28:50 REALITY CHECK! If you get a hypothetical 10x return, if you're able to pull out 30%, you're doing fantastic.02:30:03 Summary and Sharing the LoveQuick Linkscryptocurrency.marketcryptocurrency.market/faqTaiFu Crypto Market IndexTwitter.com/heytaizen    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

George Bryant is a New York Times Best Selling Author & one of the most highly sought after digital marketing consultants in the world to teach his Relationships Beat Algorithms™ approach and the Lighthouse Method to business. He's also the hose of the popular Mind of George podcast.He has helped hundreds of the largest companies in the world and thousands of entrepreneurs ethically scale their businesses by deepening their relationships with their customers... and creating transformational breakthroughs that help them accomplish their goals.He believes a company’s financial success is directly dependent on the amount of value they share before AND after a purchase. Business is about relationships & touch points. The companies who put relationships before transactions will win. That is the Relationships Beat Algorithms approach.Here's a sample of the topics we covered:How George's Lighthouse Method works and why every business should use it to build, grow and scale their businessHow to understand your customer journey and create a better one for themHot to turn your customer service into a social media teamWhere you should and shouldn't put couponsHow and why George stopped selling subscriptions on the frontend of the product and still scaled his subscription businessWhy email is the ultimate killer app and why most people are messing it up2 incredible growth hacks George hasn't revealed anywhere else except to extremely high paid clients and partners.Why your job isn't to find customers but to be found by them (and how to do that better)How to use a surprise loyalty program*Listening to this episode with a notepad is highly advisedTo learn more, visit MindOfGeorge.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Equity Crowdfunding (Reg A+) allows small business owners to raise investment capital using traditional and digital marketing from non-accredited investors and bypassing the headaches of roadshows and VC pitch-fests. Today's guest, Darren Marble is one of the world's leading experts in Equity Crowding and is embarking on an exciting new serialized program for Entrepreneur.com that will follow 5 founders on the road from raising capital using this method all the way to a full NASDAQ IPO (initial public offering). And they're looking for entrepreneurs right now for the casting process (as of August 2020).If you own a business now, this could be a very fortunate episode to listen to because Darren and his company are currently casting new entrepreneurs to feature on Going Public which you can see more about by visiting GoingPublic.comDarren Marble – Founder, Co-Chief Executive Officer and Director Crush CapitalDarren Marble is a serial entrepreneur. In 2018, Darren co-founded Issuance, a leading provider of software as a service (“SaaS”) solutions for Regulation A issuers. Issuance’s Regulation A clients have raised over $150 million to date. Beginning in 2015, Darren was the Founder and Chief Executive Officer of CrowdfundX, a financial marketing firm focused on direct-to-investor retail marketing in connection with Regulation A offerings. CrowdfundX was acquired by Issuance in 2019 and Darren remains the CEO at Issuance. Darren co-founded the Crowd Invest Summit and is a contributor to Business Insider, Inc. and CryptoSlate. His insights have been featured in the Wall Street Journal, the New York Times, Forbes and the Los Angeles Business Journal. Darren attended the University of California, Los Angeles from 1998 to 2002 with a focus on Psychology.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Led Zepplin was wrong. She's NOT buying a Stairway To Heaven and on this solo-episode, Brad will explain WHY that matters to business owners who make offers to clients and customers. This is a core concept I teach all of my clients and it helps them understand a key concept when making offers. It also will help you make more and better offers. Listen closely and then send an email to [email protected] describing your offers and any challenges you're having with getting them accepted by your clients or at prices that would make you happier.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Building a business based on your expertise is an amazing career. If you're able to help individual or companies achieve transformational value, your value to them can be extraordinarily high.But most experts have no desire to be marketers, they simply want to provide their value to their clients. Marketing and business development simply come with the territoryEnter Jessica YarbroughJessica Yarbrough has quickly developed a reputation of being one of the best business strategists and marketing and sales consultants for entrepreneurs who want to sell high value products and services. Her background is in international business and she has built multiple companies.Jessica is a genius at showing entrepreneurs how to build an expert platform, rapidly raise their value, build their credibility online and attract high paying clients. She travels the world teaching and inspiring entrepreneurs and helping them grow their influence and make the income and impact they desire.Free Training From Jessica:Discover How to Easily Enroll High Paying Clients Over the PhoneDiscover What 's Lacking In Your Business This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

In an epic return to the show, Carl Allen and his partner Adam Markley from the Dealmaker Wealth Society return to discuss how they help mentor aspiring dealmakers and business buyers learn how to take their entrepreneurial skillset to the next level.For the full shownotes visit: https://baconwrappedbusiness.com/buybusinesstobuildwealth/If you've followed my podcast for any length of time, you'll know that buying businesses and creative dealmaking is by far my personal favorite topic.And in this episizzle, we'll cover the foundational reasons about WHY buying a business can often be superior to building one and dispel the myths that keep most entrepreneurs and business owners from every trying.We'll then dive deep into specific strategies about how to quickly find and acquire businesses or assets that open doors of opportunity wide open.And you'll meet my personal close friend and business partner, Adil Harchaoui as we transparently explain the exact industry we are pursuing a strategic rollup in and how we're planning to do it, while getting advice from two of the best in the business.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Watch the video version by visiting https://baconwrappedbusiness.com/lisaguerrero/In times of uncertainty and grave dangers to our health and economy, two character traits will carry us through: Bravery and Reinvention. Companies, executives, entrepreneurs and employees are being forced to endure challenges, pivot their business models, change their ways of thinking and make bold moves. Few people personify both bravery and reinvention like today’s guest, Lisa Guerrero. Known by millions as the award winning Chief Investigative Correspondent of TV’s “Inside Edition” news show, Lisa consistently faces difficult situations with confidence and strength as she investigates and exposes corruption and deceit at every level of society.What most of her fans and followers don’t know is her heroic story of tragedy, triumph and reinvention at every stage of her career.Some Topics We Discussed Include:How losing her mother at a young age set in motion Lisa’s lifelong journey of courage and creativityLeaps of faith that have resulted in amazing and unexpected opportunitiesHow Lisa’s fearless approach to life helped her break into and succeed in diverse areas: from sportscasting and investigative journalism to country music and mosaic artCauses Lisa champions and the difference advocacy makes in people’s livesConcrete steps young people can take to make a difference in the world, even in the time of COVID-19 and social distancingTo learn more about Lisa or contact her for speaking, philanthropic activities or to simply follow her as she investigates injustice while  follow her on all major social media platforms @4lisaguerrero on Twitter and Instagram or visit her website: www.LisaGuerrero.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Building a brand, getting exposure and being remembered can be confusing with so many options. Video marketing is one of the best and easiest methods to use, but it can be intimidating with all of the conflicting advice.Today I'm interviewing Dennis Yu who pioneered the “Dollar a Day Video Strategy” and other extremely effective tools to make sure you stand out with intimate and authentic videos without getting overwhelmed by the process.About Dennis YuDennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that amplifies exposure and sales of successful entrepreneurs via systems, analytics. He’s an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents.Listen closely as we dive into multiple strategies you can use immediately and go through Dennis's workflow to make it easy.As a special bonus to my listeners and subscribers, Dennis is giving a free checklist and training on video marketing.You simply have to send an email to [email protected] with the subject line: “Brad sent me” and you'll get it for free.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Want to build a large audience, email list and authority in a marketplace by piggybacking on the expertise of others? A "Virtual Summit" might be the answer you're looking for. Virtual Summits are simply online events where a host interviews multiple experts in a field one at a time and provides free access to the live "airing" of the summit to email registrants. The business model is to sell access to the on-demand recordings along with multiple bonuses.This is a powerful business model I personally have expertise in and have done multiple in the past. I plan on doing more in the future and that's why I invited Liam Austin to explain his method of doing virtual summits.Who is Liam Austin?Liam has launched and hosted 14 virtual summits and interviewed over 400 experts. He is the co-founder of Entrepreneurs HQ, which delivers one marketing tactic from a proven entrepreneur to your inbox daily. His mission is to make it easy for anyone to learn and utilize the strategies of proven entrepreneurs for their business.5 Core Benefits of Virtual SummitsGrow your email listsBuild relationships with the speakersBuild your own authorityGenerate revenueImpact and help a causeTo learn more about Liam Austin check out entrepreneurshq.com or entrepreneurshq.com/summit This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Frank "The Legend"  Shamrock is a retired 5x American professional mixed martial arts champion. Shamrock was the 1st to hold the UFC Middleweight Championship and retired a four-time defending undefeated champion. Shamrock was the No. 1 ranked pound for pound UFC fighter in the world during his reign as the UFC Middleweight Champion.He is a successful entrepreneur, film producer, executive coach and philanthropist supporting numerous charities and causes ranging from child protection to medical cannabis and mental health awareness.Frank has been a friend, client and partner of mine for the past couple years now since we met around the pool at Jesse Itzler's house and it's been a fun relationship ever since.What you might not know about Frank is that he's- Spent time "locked up" in prison- Upon release he faced a choice to go back to his old ways or develop himself as one of the world's best fighters and channel his situation into becoming a champion.- He dealt with the possibility of death every day for over a decade training with stone-cold killers- And he's found peace and reinvented himself as a successful entrepreneur, producer, philanthropist and advocate for the benefits of cannabis and ending the stigma of mental health.Other topics we coveredhow to deal with being forcibly locked up in prison and the necessary mindset to survivethe career crossroads Frank's father gave him when he exited prisonhow Frank became the first super student in mixed martial arts and used that to beat everyone who came his wayhow frank reinvented himself after his MMA careerthe secret to Frank's Plus Equals Minus system to learn anything faster and better.and moreYou can learn more at FrankShamrock.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Imagine being offered a chance to invest in a solid, debt-free, profitable company that was going to go public tomorrow at below market rates. Now imagine getting that offer twenty or more times a year. This is the model that Callum Laing and his team have been working on since 2015. By marrying the capital markets with the small business ecosystem, he shows you how you can start investing today in projects that have the fast growth of a tech company, the dividend policy of your favorite cash cow and the job impact that most governments can only dream of.And for entrepreneurs, he demonstrates a unique rollup strategy that has allowed him and his company to build a 9 figure business in less than 18 months in a very unique and innovative way. They call it "Agglomeration"This episode is one of the most advanced interviews I've done on the subject of acquisitions and the absolute definition of creative deal-making. After reading his book, "Entrepreneurial Investing: Connecting Sophisticated Capital with Talented Small Business" (which you can download for free below) I reached out to Callum so he can take me further and answer some big questions I still had. He answered each of them clearly and succinctly.If you're looking to really expand you mind to what's possible with creative dealmaking make sure to listen to this interview (or read the transcript below).Entrepreneurial Investing shows investors how to:• Connect with good, profitable small businesses• Ensure that your capital investment serves to grow business and invest in its people• Profit from small businesses while having all the liquidity and risk mitigation of a big PLCMeet Callum LaingCallum Laing is the co-founder and CEO of MBH Corporation PLC, a publicly traded company that acquires small businesses around the globe, leaving the founders in place.Callum has more than two decades of experience in starting, building, buying, and selling businesses in a range of sectors, including recruitment, sport and lifestyle, information technology, and telecommunications.He has published three best-selling books on business and investing, has interviewed and published more than 1,000 interviews with entrepreneurs and sits as High Commissioner to the World Business Angel Investor Forum, representing Singapore.Laing is also one of the pioneers behind the ‘Agglomerate’ methodology, which helps small businesses gain access to capital markets and connects investors with small profitable businesses.Links from the authorDownload the book Entrepreneurial Investing for free:  https://www.entrepreneurial-investing.com/baconAgglomerate - Idea to IPO in 12 months: https://goo.gl/XYTCAZOnce you've read them, if you have got any value from them and are open to leaving a book review on Amazon.com, Callum makes a monthly contribution of school books to developing countries through b1g1.com for every review he receives (good, bad or ugly). So your review can make a big difference to a kids life. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

We are in the middle of a pivotal moment for business owners, consumers and entire countries.There's a lot of confusion about what to do, what to avoid and how to pivot.In this short episode I reveal a few things I'm doing, how I'm helping my clients and 4 Case Studies Why You Shouldn't Cut Back on Marketing During An Economic Downturn...Dry Cereal:In the 1920’s, Post was the category leader in the ready-to-eat cereal category. During the Great Depression, Post cut back significantly its advertising budget and rival Kellogg’s doubled its advertising spend, investing heavily in radio and introducing a new cereal called Rice Krispies, featuring “Snap,” “Crackle” and “Pop.” Kellogg’s profits grew by 30% and the company became the category leader, a position it has maintained for decades.Imported Automobiles:The 17-month recession of 1973-75 was triggered by the energy crisis. In late 1973, the U.S. government issued its first miles-per-gallon report in which Toyota Corolla was second to Honda Civic in fuel efficiency. Since Toyota was experiencing strong sales, when the economic downturn hit, the temptation was to drop their ad budget, which they resisted. By adhering to its long-term strategy, Toyota surpassed Volkswagen as the top imported carmaker in the U.S. by 1976.Quick Service Restaurants:In the 1990-91 recession, Pizza Hut and Taco Bell took advantage of McDonald’s decision to drop its advertising and promotion budget. As a result, Pizza Hut increased sales by 61%, Taco Bell sales grew by 40% and McDonald’s sales declined by 28%.Technology:Amazon sales grew by 28% in 2009 during the “great recession.” The tech company continued to innovate with new products during the slumping economy, most notably with new Kindle products which helped to grow market share. In a first, on Christmas Day 2009, Amazon customers bought more e-books than printed books. As a result, in the minds of consumers, Amazon became an innovative company by introducing a lower cost alternative to cash-strapped consumers.ADDITIONALLY...If you're interested to see how I'm helping my clients use this time right now to build audiences and double down on authentic, intimate connection, email at [email protected] and use subject line: "build an audience" to let me know.Good luck out there, stay safe and stay inside. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

So, what would come to mind if you saw a big guy getting out of an expensive car with a t-shirt that says "Average Sucks!" ?Do you think "Damn right it does!" or "How arrogant you are?"These words are intentionally ambiguous to cause your brain to begin thinking. Because when this happens you're open to finding out the real meaning behind the words and how they can help you achieve your own full potential. Today I am joined by a very good friend of mine named Michael Bernoff.  I met Michael in 2011 when we were working on a business deal with my client and friend Drew Canole. Michael is a guy who is an absolute pro at understanding the way that the human mind works and how to use it to not only improve your own life, but to persuade others to improve theirs.He's one of the most dynamic public speakers you've ever seen and he has an amazing ability to help you uplevel your game and realize just how much more is capable of.  I have been to Michael's events, I've seen him work live and I am proud to call him a friend.Meet Michael BernoffMichael is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry. He works directly with individuals as well as corporate executives who desire to transform their corporate culture in an ever changing marketplace. His passion for his work is limitless and his dedication to positively impacting the world by empowering every individual is uncompromising.During his own journey of self-discovery, Michael studied and modeled effective leaders recognized worldwide. He focused their philosophies, strategies, and techniques that have consistently produced rapid and lasting change. By combining a variety of these proven disciplines and his own strategies, Michael has created his own programs that have enabled both him and his clients to overcome limiting beliefs and achieve a life beyond limits.Visit him at MichaelBernoff.comShow Highlights:Yes, Average Sucks, but not THE average, your average.If you've ever felt you should be a bit further along in life than you are, this will hit you between the eyes.The number one fear of high performersHow to use your identity as a tool to shape your reality How to change your perspective to view yourself the way you are, not the way you were to see how you can be.Hear Brad's 3 biggest aspirations and criteria for a life well lived. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Rome Za is a warrior in every sense of the word. And I'm proud to call him a friend. His family immigrated from Chechnya when Rome four years old to escape threats to their lives and was brought up in NYC where he found trouble early on. But after a life changing experience with the magical medicine of psilocybin mushrooms at age 17, he experienced a massive shift that sent his life into a new and productive direction. Rome is a Holistic Nutritionist, Neuro linguistic Programming practitioner, movement / Brazilian jiu jitsu professor, writer, speaker, and coach! Since 2011 he's helped transform the physical, mental, emotional, and spiritual lives of thousands of people around the world by focusing on healing foods, healing movement, and a healing mind.He teaches students how to get unstuck, create a clear vision, and execute that vision into every area of their life and how to calm their spirit and transform their bodies and minds into lethal weapons. Rome is also one of the founders of the extremely high quality supplement company DrIanStern.comWhere you can see many of the products mentioned in this episode.Rome's 6 Week Guided MeditationDrIanStern.com facebook.com/R0me.ZaHero Academy in Costa RicaBarehearted: My Journey With Vulnerability And Self-Love This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

This episode has 2 great bonuses for you. Bonus #1. Since it's a VIDEO interivew, you can Watch it by going to https://baconwrappedbusiness.com/richschefrenBonus #2:  Get a Free ticket to Rich's 24 Hour Livestream and much more by visiting: https://baconwrappedbusiness.com/rich... and use Codeword:  BACON to unlock the vault. Rich Schefren is the founder of Strategic Profits and one of the guys I turn to when I want insights on what's working and what's coming up.In this episode you'll hear Rich talk about- unique ways to create and channel customer demand- how to rapidly learn and integrate new information-how to protect your business from some very big dangers happening right now from big tech and the platforms that digital marketers rely on most.And you can see what Rich is doing next by visiting https://baconwrappedbusiness.com/rich... and use Codeword:  BACON to unlock the vault.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Here's a unique episode, today I'm going to share an idea I have about creating a new venture. I'm giving you ALL the details and my 3 part process for planning out any creative venture (which you'll learn about how to use yourself).I'll share the idea, the plan and 3 of my biggest questions and critiques of the plan in return for hearing your feedback about it.Seriously, I want to hear from you and what you think.Listen to this short episode and then either email me at [email protected] or leave a voicemail at the bottom of this page: Baconwrappedbusiness.com and let me know what you think.If you do, you'll be on a short list to notify the minute I release this new project. And as mentioned at the very end of this one, if you're interested in more details on my Ideation Intensive process, shoot me a note on that too. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

This podcast has been responsible for some remarkable business opportunities since I started it in 2014. But many people notice that I'm not selling ads and sponsorships or making direct offers so they wonder how I'm monetizing it.The fact that this show, without direct monetization has produced over a half million dollars in profits in the past few years surprises many people because they can't understand how it makes money.Today I'm going to explain a bit more about how that works and I've brought on guest Luis Congdon from Thriving Launch podcast to help discuss other unique ways to monetize a podcast besides the well-known methods of sponsorships or direct sales of products.Luis is an accomplished podcaster, course creator and digital marketing expert and his show has changed his life in more ways than one.Listen in closely especially if you've ever considered creating a show but have been on the fence or if you haven't considered it but you're open to having your mind changed.Additional links featured in this episode include:Thriving LaunchBrad's Digital Marketer Guest Post on Instant ROI from PodcastingFive Star Freedom SystemAnd if you have any questions for Brad OR would like to discuss how to launch your own podcast specifically for B2B lead generation, send an email to [email protected] and ask for information about this. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Happy New Year, in this short episode I'm going to fill you in on what's been happening lately and what to expect with the new format changes to the podcast.For feedback, please email [email protected] or visit https://baconwrappedbusiness.com and scroll down to leave me a voicemail that I might just play on the air.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

One of the most popular topics I cover on this show involves deal making and buying businesses. Once you have the realization that it can be much more advantageous to buy a business than to build one. And if you really want a great payday, that happens when you sell.Today's guest, Micahel Bereslavsky bought his first site back in 2004 for $120 and sold it to a larger affiliate business for $2500. He then started to purchase more sites for cashflow before flipping them.As of today's date, Michael has a Flippa page 52 transactions totaling $604,961.In this interview I went deep into Michael's acquisition strategy and criteria to discover how he finds, negotiates, manages and then flips his deals.I hope you enjoy this one as much as I did.About Michael BereslavskyMichael Bereslavsky is the founder and CEO of Domain Magnate. He’s been involved in various internet-based businesses since 2004 and quickly graduated from building, promoting, and monetizing websites to buying and selling them. With over a decade of experience, Michael and Domain Magnate has managed 300+ successful deals.   This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

WealthFit is the Netflix for learning wealth, investing, entrepreneurship, business, and mindset. In this episode, host Brad Costanzo talks with Dustin Mathews, the Co-Founder and Chief Education Officer of WealthFit, an online learning startup focused on teaching all the stuff you never learned in school about money, investing, and entrepreneurship. Dustin talks about some of the educational components behind WealthFit and its vision to revolutionize financial education and lead people to true wealth. He also shares how the WealthFit business model works and teaches on how to create real value proposition for the audience.Some Topics We Discussed Include:Dustin’s storyWhat is WealthFitThe vision of WealthFitThe WealthFit business modelDustin’s budgeting courseBalancing business, family, and everything elseLearn more about Dustin Mathews and get the full shownotes at https://baconwrappedbusiness.com/how-wealthfit-is-becoming-the-netflix-for-wealth-building-education-with-dustin-mathews.Love the show? Subscribe, rate, review, and share!Here’s How To Review The Show »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

It takes an amazing amount of energy and clear thinking to thrive in today's business world. Energy and vitality are fundamental to feeling good and performing well. If your chemistry is off, you're pushing a boulder up a hill.I know this because for several years, my chemistry was off. From nutrient deficiencies to low testosterone, I had no idea what was causing my drops in peak performance until I met today's guest, Gary Brecka, founder of Streamline Wellness and went through a comprehensive diagnostic and health performance protocol.Now, after over 6 months under Gary's health protocols, I've never felt or looked better in my life.Click here to see the photoOn this incredibly revealing and transparent episode, we dive deep into what it means to really take control of your health and wellness and more importantly optimize it for high performance and amazing vitality.So how do we achieve optimal wellness.? How do we bring out the physiological superhuman inside of each one of us? Live longer, sleep deeper increase our response to exercise improve our mental clarity skyrocket our libido and have true waking energy?Listen to this episode to discoverHow Gary used to predict when people would die, down to the month, for insurance companies based on their biomarkers, and he was accurate.Why the most important information in a blood test is what's NOT on the resultsThe role the Vitamin D deficiency plays on all parts of the bodyHow Brad leverages testosterone replacement therapy and growth peptides to supercharge his performance and recoveryHow to iohack your energy in the morning without any supplements or medicationsWhy Grant Cardone became a patient and a big investor in the companyThe 3 pillars of optimal health that most people missThe real culprit behind Alzheimers Disease and how to prevent and potentially reverse itHow to safely stimulate humane growth hormone with two advanced growth peptidesHow to build strong muscles quickly by leveraging heat shock proteins in the sauaWhat clinical dehydration means and how to fix it (hint: it's not how much water you drink)And so much more.This two hour episizzle goes into depth, no surface level advice here. You may want to take detailed notes.Better yet, contact Gary at StreamlineWellness.com and tell him that Brad Costanzo sent you! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Some apps get such explosive growth while others languish in the app store. Today's guest, Sean Casto of PreApps.com, knows how because he's helped launch and market thousands of apps to achieve millions of downloads. Sean dives into the 7 pillars to creating a million dollar app as well as the 10 Step Skyrocket Method to making an app go viral. He also differentiates organic traffic versus social traffic, and which one makes the biggest impact on your downloads. Tune in today and discover what it really takes to make it big in the world of mobile apps.Some Topics We Discussed Include:The 7 pillars to creating a million-dollar appThe 10 Step Skyrocket Method to making an app go viralOrganic vs Social and what makes the biggest impact on your downloadsHow to increase activation and engagement in your appWhat it really takes to make it big in the world of mobile appTo learn more about Sean and how you can increase the downloads of your app, click on PreApps.com and AppSecretsBook.com.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

In order to capture the attention of a potential buyer, you must sell the problem that you have solved in your company and not the product. In this episode, host Brad Costanzo talks with John Warrillow about the questions you need to ask yourself in order to have a profitable exit when selling your business. John is an entrepreneur and author with over twenty years of research experience into the small and medium business (SMB) market. He founded The Value Builder System to level the playing field for business owners as they approach their exit. On today’s show, John reveals the best and creative ways to effectively sell your business and make a profit out of it.Some Topics We Discussed Include:How to know your PRE Score: “Personal Readiness to Exit” and why it mattersImportant questions to ask yourself before you ever decide to sell your businessThe biggest reasons owners decide to sell their businessJohn's upcoming book about how sellers can better negotiate with sophisticated buyers to ensure they get the best price and terms possibleValuing a company on revenue vs earningsLearn more about John and get the full shownotes at https://baconwrappedbusiness.com/what-to-do-when-its-time-to-sell-your-business-with-john-warrillowLove the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

These days, attention is currency. If you own a business or are trying to build a personal brand (or both) you need to get discovered. But creating enough social media content to stay cool and relevant can be expensive and time consuming.Creating short, snackable social media content is one of the most effective things to do but it's a pain to manage it all.That's why I invited Shaina Weisinger on, the founder of Repurpose House to explain how they show marketers the full potential of their content by turning blogs, videos, and podcasts into shareable video and images for every social media platform.To see samples of Shaina and Repurpose House's work, visit https://baconwrappedbusiness.com/repurpose-content-shaina-weisinger/ Shaina Weisinger is the Founder and CEO of Repurpose House, which turns long-form content into optimized videos and images for high engagement social media strategies.Shaina has a background in video production for digital marketing and is on a mission to show content creators the untapped potential and repurposing power of the content that they already have.She has taught about content in many publications including DigitalMarketer, Inc., and Startup Nation, and continuously offers valuable takeaways by interviewing industry experts from world recognized brands such as Godaddy, HubSpot, MarketingProfs, and more through her video podcast, The Content Coalition.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

There is a process when it comes to growing your business; but before that, it is important to think about marketing first. Brand development and marketing strategy consultant, Benjamin Shapiro, dives deep into some of the strategies that he uses to help growth-stage companies. He shares how to build an effective marketing strategy and shows the importance of understanding your identity and customers' needs. Benjamin also tells us the story of him becoming a marketer and the lessons he learned from working with eBay before he took off to do his own business. He now hosts and produces the MarTech Podcast and shares the growth strategies he uses for it.Learn more about Benjamin and get the full shownotes at https://baconwrappedbusiness.com/innovative-marketing-tech-and-growth-strategies-with-benjamin-shapiroSome Topics We Discussed Include:How Benjamin became the marketer he is nowWhat lessons he learned from working at eBaySome marketing tips and tricksWhat MarTech Podcast is all aboutHow to start podcasting the right wayBenefits of partnerships, networking, and sponsorships to growing your podcastSome technological solutions and strategiesLove the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Building a business selling products on Amazon is one of the simplest, proven ways to create a business. But although it's simple, it's not necessarily easy. Today's guest is Jason Katzenback, the Cofounder of Amazing which provides the most successful training program for building a successful Amazon business. It’s about more than just learning how to sell on Amazon, it’s a program designed for building an entire physical products business. In today's episizzle, Jason breaks down what's working, what's not, and what it really takes to build a business the right way without getting trampled by complexity or competition.Some Topics We Discussed Include:Significant development with Amazon in terms of making money, doing ads, and driving trafficFactors that could kill your Amazon business and what to do with themProduct sourcing adviceHow much is a realistic startup capitalBest promotional strategiesWhy choose niche vs broadWhat happens when you do everything rightThe Amazing courseLearn more about Jason and get the full shownotes at  https://baconwrappedbusiness.com/behind-the-scenes-of-building-a-successful-business-on-amazon-with-jason-katzenback/Love the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today: Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Acquisition and positioning are significant when selling your business, as well as knowing your cash flow before buying another company you are interested in. In this episode, Terry Lammers of Innovative Business Advisors discusses techniques and ways for you to be able to sell your business or buy another company effectively. With your company, it is not about sales and net income; instead, it is all about gross profit and especially cash flow. He elaborates to you the reasons why, as he also emphasizes how having the right business advisors and team is crucial in helping you successfully buy or sell your business.Some Topics We Discussed Include:Considering acquisitions on your businessImportance of right banking relationshipsHow “Planting Seed” is important in making conversations to competitors about selling their businessAdvisers on Acquisitions and Dispositions sidesCash flow as an important thing on getting a loanRecurring revenueServices provided by Terry LammersHow to run business from a financial businessLearn more about Terry and get the full shownotes at https://baconwrappedbusiness.com/growing-through-acquisition-and-positioning-to-sell-your-business-with-terry-lammersLove the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Finding the right people who will surround you while building your business to the top is a key move towards long-term success. David Osborn, the Cofounder of Gobundance, shares how he came to be one of the largest franchise owners of Keller Williams Real Estate. David also talks a little bit about some of his journey and what it has taken him to build not just his real estate career, but also switching over to a new business model. Learn more from David as he relays his experiences in creating his company to becoming a successful franchise owner.Some Topics We Discussed Include:How David went from being bankrupt in his twenties to joining Keller WilliamsThe convenience that technology has provided in making business transactions faster and betterHow David learned how to hire people through Gary Keller’s Recruit SelectWorking with Pat Hiban as his accountability partnerHow Gobundance was bornFinding influence from successful peopleHow accountability is formedGaining a success and peer partnerHow opening up problems to a group can make you strongerHaving live meetings and outdoor events with the teamDavid’s thorough process of dealing with documentationLearn more about David and get the full shownotes at https://baconwrappedbusiness.com/david-osborns-tribe-of-millionaires-is-empowering-men-to-live-healthier-happier-and-epic-lives/Love the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:baconwrappedbusiness.comBacon Wrapped Business FacebookBacon Wrapped Business LinkedInBacon Wrapped Business YouTubeBacon Wrapped Business Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

LinkedIn is one of the most powerful tools in generating leads. Jimmy Coleman, the Chief Giving Officer of Grow and Give, teaches on how to get the best out of the platform and turn contacts into clients in the shortest time possible. Creating a system on LinkedIn that generated over $2,000,000 in the first year of the startup he was a partner in, Jimmy has made a great mark in the industry.After seeing these methods work in several industries, he launched a separate business dedicated towards sharing the techniques that uniquely creates twenty inbound leads every day. Learn more strategies on how you can widen your reach and acquire leads, drive more traffic to your site, and earn more for your business by joining us today.Some Topics We Discussed Include:How he came to invent his LinkedIn SystemBiggest mistakes people make in advertising themselves or their businesses in LinkedInTeaching about breaking the common rules in generating leadsThe automation aspects of prospectingBest practices and platforms in lead generationHow podcasts can put you in a great position for your leads and clientsTaking advantage of the "birthing" thing: on LinkedInBringing traffic to your inboxThe kinds of posts that bring a lot of engagementLearn more about Jimmy and get the full shownotes at https://baconwrappedbusiness.com/linkedin-lead-generation-strategies-that-actually-work-with-jimmy-coleman/Love the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Sales is the lifeblood of any business and as a CEO or entrepreneur, building an effective sales team can be critical to your success.We've had episodes talking about how to sell, but this is focused on how to build sales teams that can help you scale.Today's guest is Mark Evans, the founder of Standard Sales Company. He's helped multiple companies build a 7-figure sales team and individuals reach the seven-figure sales mark and beyond. Launching his book soon called "Raise Your Standards: The Definitive Guide to Building 7-Figure Sales"He has a free resource for you called 15 “SALES TEAM ACTIVATORS” THAT WILL TAKE YOUR BUSINESS FROM 6 TO 7-FIGURES IN 90 DAYS OR LESS at https://90daysalesblueprint.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Did you know that 97% of customers never complete an online course? Customers that don't complete courses don't get results. Customers that don't get results don't stick around and continue to purchase more or tell their friends.The industry, soon to be $350 billion according to Forbes, is saturated with mediocre information products. It doesn't have to be this way. Today's guest, Marisa Murgatroyd, will explain how she disrupted the online education industry and has her sights on the way the world learns by "experiencifying" the process of learning and getting results.Some Topics We Discussed Include:Why info products and course sales are falling and what to do insteadCritical elements that will transform any online course into a viral phenomenonHow to create “super-sticky” online courses that sell like gangbusters and deliver massive resultsHow to “experiencify” your online courses and create raving fans for lifeHow Marisa gamified her way to 700+ pages of testimonials for My Online CourseHow gamifying her launch lead to $1.5M in salesLearn more about Marisa and get the full shownotes at https://baconwrappedbusiness.com/how-to-experiencify-your-courses-disrupt-online-education-with-marisa-murgatroyd/Love the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Everyone knows that Amazon's success is driven by the genius of its founder Jeff Bezos. Regardless of you opinion of Bezos's methods, the growth of the company has been one of the most remarkable business successes in history.But how did Bezos do it?  Clues to his success lie in Bezos' letters to shareholders. However they can be difficult reading for the average business owners.  Fortunately, my guest on the show today, Steve Anderson, has distilled them down into 14 principles that any business owner, large or small, can use to capitalize on the ideas and strategies used by Amazon to become a trillion-dollar company and produce the world's richest man.In this episode we break down several of the principles and topics range from risk and reward, to customer obsession, the Amazon flywheel and the 3 types of decisions that every business owner makes.To grab a copy of The Bezos Letters for yourself and receive multiple bonuses, visit https://thebezosletters.com/baconAbout The Guest: Steve AndersonSteve Anderson has spent his 35+ year career helping the insurance industry understand, integrate, and leverage current and emerging technologies. From business management systems to social platforms, Steve can analyze what’s happening now and explain its implications for the future. For the last 20 years, he has crossed the nation speaking at places like SAFECO, AAA, Nationwide, as well as many state insurance associations. He is on the faculty of credentialing organizations teaching thousands of insurance professionals and is awriter/contributor to multiple publications.  His website is www.steveanderson.comSteve’s first book, The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, (Morgan James Publishing), will be available in September 2019. In the book, Steve deconstructs Jeff Bezos’s personal letters to Amazon shareholders between 1997 and 2018, providing readers with a guide on the key takeaways and principles that Bezos leveraged in turning an online bookstore into a trillion-dollar company in just over two decades. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Direct marketing response titan Brian Kurtz makes a comeback in this episode to share more sizzling business advice from his decades of expertise in marketing.This time, he focuses on having the marketing stamina to build a business for a lifetime.Brian and host Brad Costanzo share some of their first-hand experiences in applying the methods they discuss.Brian also shares some juicy details from his book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing, and what future endeavors he plans to undertake.Some Topics We Discussed Include:The number one mistake new marketers make that old marketer don'tHow to incorporate direct mail with online operationsTurning your VIPs into life-long customersCustomer acquisition vs customer retentionHow to empower your team for better customer experienceWhy start live videos and how it affects your ad spendingStanding out in a crowd of “experts”How to spot and compensate a great copywriterGenius ways to use direct mailThe bundle of bonuses that comes with Brian's book, Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response MarketingLearn more about Brian and get the full shownotes at https://baconwrappedbusiness.com/marketing-titan-brian-kurtz-overdelivers-direct-response-wisdom-from-40-years-experience.Love the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

"Flow always wins. If you have any doubt, just look at the Grand Canyon."There are few worse fates than spending your life doing something that drains your energy and doesn't reward you. On the other hand, when you feel fully engaged, with meaningful work that you enjoy and get energized by, the rewards often come effortlessly.That's why I brought Chad Mureta on the show today, co-founder of ProjectEvo.org along with Arman Assadi, to discuss their groundbreaking system that allows you to find your Flow and harness it for more energy, productivity, success and peace of mind.Some Topics We Discussed Include:The difference between flow and funThe four brain types and how each of them harnesses their flow uniquelyChad and Brad's personal brain types and what those meanThe most important characteristic you can have for successWhat Brad struggles with the most as he tries to find his flowTo learn more about Chad and Project EVO, visit https://baconwrappedbusiness.com/finding-your-flow-and-harnessing-your-energy-with-chad-mureta-from-project-evoLove the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Growing a service business (whether it's coaching, consulting or another professional service) can be challenging. In the beginning, it's important to focus on customer acquisition and service delivery. But after a certain point, once success starts to set in, it's important to get a real grip on how to grow and scale your business without being overwhelmed.That's where the growth journey begins. Zion Kim, the co-creator of the R.O.I. Method, join us in this episode to talk about how you can scale and grow your service business while making a big impact at the same time.Zion reveals the quickest way to go from six to seven to multiple figures, no matter what business you are in.**Some Topics We Discussed Include:**How Zion co-created the R.O.I. Method with previous guest, Scott Oldford.Building a repeatable, duplicatable process to achieve a certain outcomeThe journey from hustler to business-ownerThe quickest way to go from six to seven figures no matter what business you’re inNiching down and why it doesn't mean that you have to be smallLead sources that people should be taking advantage of but typically missWhat funnels actually do (it's not what you think)The ideal sales process for coaches and consultants that actually worksThe power of Leapfrog TheoryHow to activate and leverage certain groups of people to work inside your companyFlipping your anger and frustration into passion and using it to productive useThe power of having a significant mission and vision for the change that you want to seeLearn more about Zion and get the full shownotes at https://baconwrappedbusiness.com/a-tale-of-scale-how-to-grow-your-service-business-and-make-a-big-impact-with-zion-kimLove the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

It's one thing to figure out the US Amazon market. It's a whole other thing to go globally and make this thing work and tackle logistics and all of this other stuff.Our guest, Stephen Somers, is the Founder of Marketplace SuperHeroes which is an online education and service company that helps people across the world learn how to sell their products globally on Amazon.In today’s show, Stephen talks about how they built the company into an eight-figure business from scratch and take it globally.To learn more about Stephen Somers and his seven-day free training series please visit https://marketplacesuperheroes.com/homeFor the full shownotes visit https://baconwrappedbusiness.com/how-to-take-your-products-global-with-stephen-somersLove the show? Subscribe, rate, review, and share!Here’s How To Rate and Review Us»Join the Bacon Wrapped Business Community today:Bacon Wrapped Business on FacebookBrad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

One of the Holy Grails for a lot of business owners is how to convert cold traffic into customers.My guest today is Justin Goff, who is an amazing marketer and entrepreneur who has had a very wild ride over his career. In this conversation, Justin talks about his journey to becoming the co-founder of a supplement company that sold $23 million in sales, getting bought out for a multi-million dollar payday, then traveling and facing depression. He shares some real-world stories and opens up about what happens if you chase the wrong priorities in life. After finally realizing that money didn't buy happiness, he recounts how he went on to consult and help some of the most successful entrepreneurs and business owners by showing them how to scale cold traffic.To learn more about Justing Goff and get more of his fantastic advice please visit http://www.justingoff.com/For the full show notes visit https://baconwrappedbusiness.com/how-to-scale-cold-traffic-with-justin-goffLove the show? Subscribe, rate, review, and share!Here’s How »***Join the Bacon Wrapped Business Community today: ***Bacon Wrapped Business on Facebook* Brad Costanzo on FacebookBrad Costanzo on LinkedInBrad Costanzo on YouTubeBrad Costanzo on Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

If you’re making any type of social media videos on the web, whether it's for your business or your personal brand, you're going to want to pay attention to this episode. Our guest is Gideon Shalwick, the Founder of Splasheo, a video captioning service where real people manually transcribe your videos and then burn captions right into your videos. Gideon's software and service make it a lot easier to turn your ordinary videos into snappy clips that will have your viewers instantly glued. We're going to talk to him about what's working now, what might not be working so well, some of the things that have been challenging, and that have been effective in launching Splasheo.For more information on Splasheo, Gideon has a very special link for you. Click Here: Splasheo.com/baconFor the full show notes visit us at baconwrappedbusiness.comLove the show? Subscribe, rate, review, and share!Here’s How »Join the Bacon Wrapped Business Community today:baconwrappedbusiness.comBacon Wrapped Business FacebookBrad Costanzo's LinkedInBacon Wrapped Business YouTubeBrad Costanzo's Twitter This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Effectively managing and team is one of the key skillsets of any entrepreneur, yet it's the skill that many of us (me included) learn last.Mads Singers is a serial entrepreneur and management coach with multiple businesses he and his team runs.Today he talks about some of the big mistakes many business owners make and how to overcome them.You can learn more about him at http://madssingers.com/management-academyand see his innovative outsourcing company http://aristosourcing.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Back with another episode on one of our hottest topics, buying and selling businesses. Today's guest is Greg Elfrink, the director of marketing for EmpireFlippers.com.Read more about Greg here and get the full shownotes at: https://baconwrappedbusiness.com/empire/Today we discussed:why you might think about buying a business instead of building itwhy you might think about selling a profitable businessWhich businesses are in high demandHow to determine your buying criteriaHow much money you need to buy a businessWhat to do if you want to own a business but don't have the money to buy it and don't want to borrow itAnd a lot moreI asked a lot of questions that I personally wanted to know the answers to.Greg delivered sizzling hot advice and you can read even more at this free resource:State of the Industry Report https://empireflippers.com/industryreportAs always, send questions to [email protected] more about Greg here and get the full shownotes at: https://baconwrappedbusiness.com/empire/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

If there’s one piece of entrepreneurial advice I’ve heard more than any other it’s to “stop chasing shiny objects.”It’s a good thing that Thomas Edison never followed that advice.“Pick one thing, say ‘No’ to everything else, blinders on, focus deeply”.It's sound advice, but the problem is that when I hear this advice I simply hear: “stop pursuing new opportunities… stop trying new things.”In this episode I give you an alternate perspective on this common wisdom and how it might not be right for everyone. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Warning: This episode is loaded with tactical advice that you can begin implementing immediately if you use YouTube as a marketing channel. Do not attempt to multitask while listening or you may miss one of the most effective traffic generating strategies available now. Download the Free Cheatsheet Notes on this hereWhy You Should Listen To This Episizzle…A unique and effective strategy you can use to get insanely effective results with YouTube.Hack the YouTube search algorithm with white-hate tactics that will never get banned and will actually reward your efforts.How to give YouTube more of what they want so you can get more of what you wantHow to structure your YouTube videos like a campaign that feeds other videos and creates momentum that propels you to the top of both YouTube search and discoveryUsable by any business, but particularly useful for professionals, consultants, coaches, experts, thought leaders, course creators and affiliate marketers.A special offer for the first 12 listeners to help implement this. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

A Political Marketing Strategist Reveals Big Time Secrets Of InfluencePhillip Stutts is fighting a rare, incurable disease. Diagnosed in 2012 with the esophageal disease, Achalasia, he spent five years ignoring it. Frankly, he put his head in the sand, taking medications that did more harm than good, and waiting for the inevitable. Then he woke up and said no more. His mission today is to find a cure and pursue a life of constant growth and giving. And he’s making progress.Phillip is also the author of "FIRE THEM NOW - The 7 Lies Digital Marketers Sell...And The Truth About Political Strategies That Help Businesses Win", an Amazon bestseller, and one of the masterminds behind the curtain of political marketing. With more than 20 years of political and marketing experience, Stutts has worked with multiple Fortune 200 companies, has over two decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to over 1,000 election victories.Buckle down as Phillip unpacks the secrets behind...How to contract a marketing company...and how to know when you’re getting swindledHow relationship building can lead to a 75% repurchase rateWhy understanding audience insights could be more beneficial than running SEO campaignsWhy digital marketers are becoming commodities and how to become irreplaceableHow to discover the platforms that work best for your audienceWhy negative marketing works and tips to keep in mind when going after the big dogsQuotes“If the business owner becomes a commodity...you're in big trouble”“The tip of the spear is to have a strategy that figures out how tobuild a personal relationship with your consumer, your customer, [and]your clients. Once you do that, you are almost irreplaceable”ContactEmailTwitter: @phillipstuttsResourceshttps://phillipstutts.comWin Big Media5-Minute Marketing AuditSpecial OfferSubscribe & Review The Bacon Wrapped Business PodcastThanks for tuning in to this week’s episode of the Bacon Wrapped Business! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

WTF is a mental model? You're about to find out.This is a special episizzle because I uploaded an interview of ME I just recorded on my friends and business partners podcast: Hustle And Flowchart, available at EvergreenProfits.comSome of the topics covered include:Why you might need to take your focus off executionHow to stop aborting your best ideas too soonA 4-step process to pursue the right ideasBalancing your internal critic with your optimistHow to get free of “fixing problems” and find real solutionsUsing constraints to brainstorm powerful ideasThe "Effectual Thinking" mindset that makes entrepreneurs entrepreneurialWhy physics and knowledge can solve any problemTactics to shift your mindset (not just woo woo stuff)Getting on the journey of sucking lessDefining criteria for an idea you’ll actually see throughFind out if you are a laser or a floodlightHow to know if your current “problem” is really a symptom of deeper business troubles This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Joel Runyon is the founder of ImpossibleHQ. He is an endurance athlete and entrepreneur, and his blog, Impossible, focuses on physical fitness, mental toughness, and the worthwhile challenge of doing something you never thought you could do.He's run 7 ULTRA Marathons on 7 Continents and... "HE HATES RUNNING"We dive deep into his WHY and his business model that lets him travel the world doing impossible things while making a living helping others.This is a special video episode which you can view at https://baconwrappedbusiness.com/impossible This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Todd Tresidder, a serial entrepreneur, financial coach and educator, author and podcaster as well as a former hedge fund manager who “retired” at age 35.He loves playing the money game like a kid loves playing Monopoly and remains an active investor to this day. He’s also a financial educator and pro-consumer advocate having authored 5 personal finance books.His work has been featured in the Wall Street Journal, Investor’s Business Daily, Forbes, NPR, and MarketWatch, among other places. If you like what you hear from him today, you can get more of his insights on the Financial Mentor Podcast, or get his free email course, “52 Weeks To Financial Freedom,” teaching you how to invest smart, build wealth, retire early, and live free.Visit: https://www.financialmentor.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

At nineteen years old, Moe Abbas founded his first two companies. Since then he has founded or co-founded over a dozen startups which, over the last 10 years, have employed thousands. At 26 he won the NKBA 30 under 30 award and was the youngest ever recipient of the OBJ 40 Under 40 Award. He is a Co-Founder of the Canadian General Contractors Group which in 5 years he led from a basement office to Canada’s leading residential design build company with $20 million in sales.Today, Moe is on a mission to transform education from the ground up. He is inspired by the hidden potential in relationships between students and business and wants to unlock that potential. To realize his goal, Moe founded GenM back in 2016. GenM is a free education system providing students with free courses, apprenticeships with vetted business owners, certifications, and opportunities to earn money as freelancers on the platform.Moe has revolutionized what it means to outsource business details while investing in the next generation of entrepreneurs and he invites you to be a part of what he’s built.Get started today by listening in as Moe unpacks how he found success.How to leverage GenM to give you an edge over the competition and expand your sphere of influenceWhy GenM apprentices bring more to the table than any outsourcing site could ever hope to compete withHow GenM provides the resources to train apprentices and ensures that value is flowing both ways-How you can get free access to GenM for lifeQuotes“We're really on on a mission here; we really want every smallbusiness to use GenM as part of their daily workflow, and we just wantto add crazy value kind of like Amazon Prime.”“We want to create one of the biggest education companies in the worldand we want to 10x the value every step of the way.”ContactLinkedInResourcesGet $25 off your 1st Apprentice at GenM here! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

Ty Crandall is an internationally known speaker, author, pod show host, and business credit expert. With over 16 years of financial experience, Ty is recognized as an authority in business credit building, business credit scoring, and business credit repair.Ty is the author of two popular books on credit called “Perfect Credit” and “Business Credit Decoded.” He is often interviewed on radio and news shows, TV programs, and for magazines including Entrepreneur and Inc.Ty currently serves as the CEO of Credit Suite where he has helped create and grow one of the largest and most credible business coaching operations in the United States.On today’s episode, Ty will discuss…How to build your credibility and qualify for business creditThe importance of public vs private information and how to keep yourself safeHow to fund your own business growth while avoiding personal riskHow to get your DUNS number for free and avoid scamsWhy business credit allows for bigger risks that lead to greater returnsQuote“Knowing we have hundreds of thousands of revolving credit anytime that we need or want to access it, it gives us complete peace of mind. We know there [aren’t] things that are going to come up that we can't handle because we've got the money to handle it. And whenever we want to use a credit line, we could just simply do so and then pay it off and reuse it as need be.”ContactPhone: (877) 600-2487EmailTwitterResourcesFree 4-step guide on building business creditDun & BradstreetCredit Reporting AgenciesSubscribe & Review The Bacon Wrapped Business PodcastThanks for tuning in to this week’s episode of the Bacon Wrapped Business! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com

In her late twenties, Mariko Hirakawa transitioned from life as a professional ballet and contemporary dancer to becoming a full-time yoga instructor. She has studied pre-medical courses at NYU, Chinese medicine at an acupuncture school, energy healing & shiatsu from a Master, and Ayurveda - a time-tested system of healing that integrates seamlessly with yoga. After extensive study with experts and 27 years of yoga instruction experience, Mariko has become an internationally recognized yoga and Ayurveda expert.Mariko has since founded Visionary Yoga, an interdisciplinary approach to peak performance and personal mastery by blending the ancient wisdom of yoga and Ayurvedic traditions with the latest research on brain science and personal development. She works with business leaders, entrepreneurs, and high performers to create a highly attuned physical, mental and emotional state for optimal performance.But how does this relate to you? Let’s unpack Mariko’s teachings...How to identify fear and other mental blocks...and eliminate them on the spotHow shifting your mindset and thinking with your limiters turned off will revolutionize every area of your life; from business to relationshipsWhy creating a Not-To-Do list is the step you’re missing to complete your To-Do listWhy corporate retreats are the key to reigniting your business relationshipsBonus Tip: How to reach out to influencers and get a positive response every timehttp://visionaryyoga.com/Subscribe & Review The Bacon Wrapped Business PodcastThanks for tuning in to this week’s episode of the Bacon Wrapped Business! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit bradcostanzo.substack.com