Beers With Contractors

In this episode of Beers with Contractors, Will discusses how contractors should navigate employee raise requests by benchmarking wages to local market data and using performance pay to tie higher earnings to measurable results. He clarifies performance pay versus historical piece-rate pay, referencing the Fair Wages Act (1938) and compliance risks around minimum wage, overtime, and worker classification (W-2 vs 1099). He outlines three incentive types—spiffs, KPI-driven bonuses, and labor-driven performance pay tied to budgeted labor hours or labor percentage—and stresses understanding job costing, cost of goods sold, and gross profit margin before launching any plan. He notes reported outcomes of properly implemented performance pay, including higher productivity and lower labor percentage, and warns about Department of Labor “non-discretionary” bonus rules requiring adjusted/weighted overtime and proper accrual on multi-week projects.00:00 Introduction01:09 Handling Raise Requests02:51 Market Pay Research05:57 Performance Pay Basics06:46 Piece Rate History09:16 Compliance and 1099 Risks13:47 Build a Pay Plan15:32 Productivity Gains Numbers17:17 Three Incentive Types19:11 Labor Driven Pay Models22:06 P&L and Transparency27:55 Sales Pay Compliance30:30 Call Center Incentives31:53 Manager Bonus Structures33:29 Keep Bonuses Simple34:55 When Not to Launch36:33 Non Discretionary Overtime38:55 Weighted Overtime Accrual42:47 Recap and Next Steps45:25 Outro and DisclaimersMy calendar link: https://per4mance.io/meetings/will723/qa-with-will-blakeLink to the  non-discretionary rule based on the Department of Labor article:https://www.dol.gov/agencies/whd/fact-sheets/56c-bonuses Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.comFoundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, Will and Terry discuss Terry being “voluntold” to judge the Oklahoma Parade of Homes, touring about 60 homes from Edmond to Blanchard around a $1.2M price point and evaluating categories like staging, layout, craftsmanship, finishes, technology, and lot desirability, while noting energy efficiency wasn’t a focus and that judges largely agreed on top picks. They then shift to Terry and Carrie’s real estate investing, including acquiring mostly off-market properties through networking and direct outreach, and renovating a 1908 building purchased for about $150,000 with estimated renovation costs around $225,000, emphasizing doing much of the work themselves and considering mixed-use tenancy. The conversation highlights how tradespeople can leverage skills, networks, and patience to build long-term wealth via property, plus reflections on communicating with younger generations and basic business-versus-salary tax concepts.00:00 Introduction01:48 Parade of Homes Invite04:16 Judging the Builds06:45 Energy Code Talk11:24 Historic Building Purchase15:41 Rental Portfolio Lessons20:24 Finding Deals Off Market24:11 Guthrie Building Details24:39 Off Market Deal Making26:09 Neighborhood Prospecting Tips26:55 Shared Vision And Risk28:16 Business Trusts And Wealth29:49 OU Talk And Money Lessons34:00 Gen Z And Social Media38:21 Taxes Salary Vs Business41:51 Mixed Use Tenant Strategy42:41 Airbnb Reality Check46:36 Renovation Budget Breakdown48:50 Refinance And Risk Mindset51:41 Closing Toast And DisclaimersCheck Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

Will introduces a “mix-up” compilation episode of Beers with Contractors after a multi-city speaking sprint, focusing on lead generation and marketing takeaways from past guests. The clips cover how home-service contractors should approach a first $5K–$10K marketing spend by setting up Google listings, using Google/Facebook ads, building listings across sites, and layering PPC/SEO/SEM, home and garden shows, and even direct mail while tracking cost per lead. Guests emphasize scaling through marketing and sales, prioritizing fewer but higher-quality leads over cheap unqualified sources, raising average ticket to grow without more leads, and using AI to launch campaigns faster and reduce acquisition costs. They discuss remarketing old leads via email/text, rapid call-backs to improve lead-to-appointment conversion, avoiding blindly auto-applying Google ad recommendations, and measuring the right KPIs. Additional strategies include TV news/weather frequency for brand building, the hidden costs of weak branding, and low-cost local tactics like door hangers, yard signs as “silent referrals,” and neighborhood canvassing to become “five-mile famous.”00:00 Introduction00:41 Clip 1 - The Best First Move For Your Small Marketing Budget03:29 Clip 2 - Why More Leads Can Hurt Your Sales Team06:09 Clip 3 - The Mindset Behind Tripling Your Sales in Just Three Years08:15 Clip 4 - The #1 Sign Your Marketing Agency Is Falling Behind10:03 Clip 5 - How Contractors Turn Old Leads Into New Revenue10:56 Clip 6 - Here’s How to Boost Lead Conversion by 23%!13:38 Clip 7 - The #1 Way to Ruin Your Contractor Marketing in 202515:59 Clip 8 - TV Marketing Doesn’t Work Like You Think20:22 Clip 9 - Bad Branding Is Costing You Thousands23:11 Clip 10 - When Customers Don’t Know You Exist Until They Need You27:13 Clip 11 - How Keeping It Simple Skyrocketed Our Leads32:49 Clip 12 - Why Your Marketing Agency Isn’t Getting You Leads35:30 Clip 13 - Are You Letting Hot Leads Go Cold?Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will welcomes back Jeff Gabelsberg of Jolly Goat Garage Doors, a central Oklahoma residential and commercial garage door company, to discuss his background and how he grew the business through systems, processes, and knowing his numbers. Jeff recounts a difficult childhood, limited formal schooling, and entering the trades through a remodeling job that led to garage doors via a mentor connection. He explains why he rejected early private equity interest due to cultural disruption, and what made a later “strategic partnership” with Guild Garage Group appealing, including shared values, resources, collaboration with other brand presidents, and purchasing power. Jeff covers acquisition integration tactics like involving teams 90+ days pre-close, prioritizing lead flow, and using Power BI dashboards, and shares growth goals of expanding markets and aiming for $30M+ revenue with strong net margins.00:00 Introduction01:13 What Is Jolly Goat01:55 From Truck To Growth03:32 Hard Childhood Origins05:48 Refrigerator To Trades09:17 Turning Down Private Equity12:31 Systems And Numbers16:37 Buying Businesses Basics19:27 Acquisition Culture Merge23:39 Platform Deal Vs Handshake25:28 Strategic Partnership Fit28:21 Partnership Pathway29:00 Platform Growth Playbook29:55 Valuation Multiple Surprise32:05 Mindset Vision Shift35:11 Beyond Bank Loans38:02 Deal Regrets Lessons42:08 Culture Systems Evolution44:03 Power BI Competition46:14 Next Growth Markets48:14 Boutique Market Strategy50:26 Local Brand Pushback52:36 Upsell Training Example54:19 Mentorship Contact Info56:16 Couples Business Alignment57:51 Book Wrap ClosingContact Jeff Gabelsberg at: Website: https://jollygoatgaragedoors.com Facebook: https://www.facebook.com/jeffgabelsberg Email: [email protected] Youtube: http://www.youtube.com/@jollygoatgaragedoors TikTok: https://www.tiktok.com/@jollygoatgaragedoors Instagram: https://www.instagram.com/jollygoatgaragedoors/Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will and Terry discuss why contractors form partnerships and the different types—family, operational, financial, and strategic—emphasizing that partners should share a clear end goal and defined contributions. They stress setting an operating agreement before formation to establish equity splits, decision authority, deadlock resolution, salary/work expectations, distribution thresholds, buyout/exit triggers, and what happens if a partner dies. They warn against desperation-driven money partnerships and “three F’s” funding, advise vetting investors by checking prior partners, and highlight the importance of managing-member control and NDAs. The episode contrasts banks as capital partners with private investors and outlines entity/tax considerations (LLC, S corp, C corp, accredited investors, cap tables). They address employee equity via vesting stock options/phantom equity, and discuss private equity’s varied approaches, owner retention, platform rollups, and preparation via clean financials and professional advisors.00:00 Introduction01:21 Why Partnerships Come Up03:57 Goals and Roles First05:16 Family Partnerships Done Right06:46 Operating Agreements and Deadlocks13:11 Operational vs Financial Partners15:31 Financial Partners and Structuring21:27 Vetting Investors and Horror Story24:50 Due Diligence and Reputation Risk28:30 Exit Plans and Triggers29:16 Partner Buyout Valuation31:41 Assets Debts and Vehicles33:01 Investor Classes and Entities36:56 Employee Equity and Vesting40:50 Private Equity Realities48:30 Taxes and Long Term Strategy50:16 Relationships and NDAs53:09 Wrap Up and DisclaimersCheck Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/ Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will and Terry share updates ranging from Terry’s restaurant renovation project—featuring a massive black walnut bar slab and plans for event/office space—to Terry’s trip to the AGC National Convention in Orlando with four OU Construction Science students. They discuss conference highlights including AI tools for bidding, accounting, inventory tracking, jobsite documentation, and safety reporting with translation and incident trend analysis, plus emerging ideas like integrating video capture. They also cover tool trends such as improved battery technology, manufacturers moving away from corded tools, and safety shutoff drills, along with the culture of swag and networking. Breakaway topics include the rapid growth of data centers, their increasing proximity to population bases due to latency, infrastructure needs, workforce shortages and immigration, and discussions of onsite power options including nuclear and micro-reactors.00:00 Introduction00:30 Terry Restaurant Project01:24 Bar Build And Bargain Finds03:41 Italy Trip And Conference Tease04:09 Swag Stickers And Gifts05:16 Why Orlando AGC Trip07:11 AGC Convention Highlights08:47 Coolest AI Tech For Bids11:21 Battery Tools Going Cordless15:09 Automation Robots And AI Mindset16:27 AI Safety Software19:41 Trench Safety Reality Check24:01 Random Booths And Tool Gadgets25:58 Missing Bits Chaos27:13 Milwaukee Jenga Score28:51 Old School Tool Brands32:08 Battery vs Corded Power36:44 AGC Data Center Boom41:49 Workforce and Infrastructure43:56 Micro Nuclear Power Talk48:29 Industry Community Giveback50:52 Wrap Up and DisclaimersFoundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link: https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In a combined episode featuring Christian Olson of Footprint Capital with hosts Terry and Will, the group explains the difference between private equity (PE) and investment banking and why contractors should understand it when considering a sale or partnership. Olson describes PE as capital raised from institutions to invest in privately held businesses on a 3–5 year return timeline, while investment bankers represent contractors to structure and run transactions (full exit, minority growth, control sale, ESOP) typically over 6–12 months, sometimes longer to build management depth and buyer-ready KPIs. They discuss a recent M&A slowdown tied to higher rates, consumer financing costs, and mild winters, followed by expectations for a more active 2025 if macro uncertainty stabilizes. Olson notes deal success depends on competitive processes, realistic owner succession, culture retention, and that PE usually keeps teams. They cover minimum scale (around $500K EBITDA), referral sources, LOI/diligence risks when sellers go direct, and how technology/AI, CRM/ERP “tech stacks,” and efficiency tools are accelerating consolidation expectations into 2026.00:00 Private Equity vs Banking01:51 Deal Timelines Explained02:10 M&A Market Outlook04:11 PE Partnership Options07:41 Avoiding Fire Sale Exits10:16 LOI to Close Process12:36 Minimum Size for PE13:44 Finding the Right Advisor15:21 Tech and AI for Scale17:41 2026 Consolidation Trends30:25 What Buyers Want Fixed30:58 Succession and Culture WrapContact Christian Olson at:Email: [email protected] Website: https://www.footprintcapital.com/ LinkedIn: https://www.linkedin.com/in/christian-olson-68329b6/ Instagram: https://www.instagram.com/footprintcapital/ Facebook: https://www.facebook.com/footprintcapital/ Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will and Terry interview Jeff Peters, a national home service sales trainer and host of the Elevate In-Home Sales podcast, about what actually drives success in in-home sales. Jeff shares how he entered sales through a foundation and concrete repair company, became a top producer, and moved into coaching. He challenges common misconceptions that being “good with people” means talking more, arguing elite reps ask better questions, listen, and follow a consistent process—even when it’s boring—because process is scalable unlike owner-driven selling. He emphasizes building value before discussing price, rejecting “it won’t work in my market” thinking, and focusing on professional rather than social rapport. Jeff discusses training non-negotiables, role play with strong feedback, authenticity in interviews, and illustrates questioning techniques with stories from the field and a massage-chair sales experience.00:00 Introduction03:01 Jeff Sales Origin Story05:19 Sales Myths and Listening08:04 Trust the Process10:15 Owners Breaking Process13:27 Build a Process Fast15:41 Mundane Wins in Sales17:56 Market Mindset and Value26:58 Pushing Sales Norms29:11 Why Rapport Backfires31:31 Professional Rapport Training36:03 Golf House Wake Up Call38:41 Interview Advice Authenticity41:51 Sales Training Nonnegotiables49:07 Power of Questions Story54:54 ConclusionElevate In-Home Sales Podcast: https://podcasts.apple.com/us/podcast/elevate-in-home-sales/id1850173798 Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

Hosts Will and Terry discuss construction workforce recruiting, arguing that young people aren’t lazy but approach work differently due to technology and changing expectations. Terry, now at the University of Oklahoma after OSU, shares how many students secure internships as early as freshman year and how companies that show loyalty often lock in top talent through repeat internships and part-time school-year work, with average starting salaries around $74,000 for OU grads. They emphasize culture fit, reputation, and being present at career fairs, including sending relatable recent graduates and providing branded swag. Terry explains what a formalized internship program can include—rotations through PM, superintendent, estimating, and presentations—and warns that poor intern treatment travels by word of mouth. They also cover licensed trades pathways in Oklahoma, merit vs. hour-based licensure, and the need for continuing education as technology changes.00:00 Introduction01:58 Nobody Wants to Work03:22 Dad Jobsite Lessons05:57 Gen Z Work Styles07:25 Recruiting Top Talent Early11:03 Culture and Loyalty12:26 Building Internship Programs16:30 Career Fairs and Headhunters19:26 Pay Expectations and Degrees21:49 Schools as Talent Pipeline25:21 Speaking to Student Entrepreneurs26:01 Employer Red Flags26:55 Intern Feedback Loop28:44 Trade Licensing Pathways31:53 Merit vs Hour Requirements33:30 Modernizing Licensure38:19 Merit Based Storytime43:52 Career Fairs and Branding46:16 Recruiting Future Trends50:41 Treat Hiring Like Sales53:18 Conclusion Check Out Greenbaum Stiers Strategic Marketing Group: https://www.greenbaumstiers.com/ Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, host Will answers the common question “how do I scale my construction company?” by explaining a simplified “flywheel” model for home services businesses: starter gear (cash, assets, technology) drives marketing, then call center, sales, production/installs, accounting, and sometimes service, with leftover money reinvested to keep the wheel spinning. He emphasizes scaling departments evenly to avoid financial strain and outlines key KPIs for each: marketing (total qualified leads, cost per lead, marketing spend as % of installed revenue), call center (lead-to-appointment conversion, speed to lead, follow-up rate), sales (total sales, average dollar per lead, cancellation rate), production (installed volume, gross profit margin, install volume per week, install rate, reviews), accounting (AR, AP, break-even, spread), and service (average dollar per stop, service sales, churn).00:00 Introduction00:18 Scaling Question Framed01:46 Flywheel Model Explained04:09 Starter Gear Basics05:46 Departments Overview11:15 KPIs Dashboard Mindset12:46 Marketing KPIs17:09 Call Center KPIs20:18 Sales KPIs and ADL25:40 Production KPIs Intro26:30 Scaling With Suppliers28:07 Gross Profit Margin KPI29:42 Install Volume Metrics30:41 Accounting Department KPIs34:10 Service Department Metrics37:58 Flywheel Recap40:21 Hiring By Department46:57 Investments And Debt49:37 Final TakeawaysLink to e-book:https://app.typeset.com/play/014G6EFoundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, host Will and Terry joke about which trades bash each other the most, then welcome return guest Brandon Sprenger, a former field tech and now commercial/industrial HVAC outside sales executive with Intech Solutions in Atlanta. Brandon explains key differences between residential and commercial HVAC especially identifying the real buyer across owners, property managers, and tenants—and how selling has shifted from pressure to consultative to an “intelligence era” focused on psychology and qualifying questions. They discuss efficiency claims vs real ROI, the importance of detailed digital reporting, and new AI tools that can capture asset data and generate quotes quickly while risking an overly transactional sales process. Brandon shares how ongoing sales training (e.g., Jeremy Miner, Alex Hormozi) and simplifying technical concepts for decision-makers help him sell outcomes, and they close with trade labor trend and rising technician pay.00:00 Introduction00:14 Which Trades Talk the Most00:41 Concrete Guys and Online Critiques01:14 MEP Blame Game and Finishers03:37 Introducing Brandon Sprenger04:56 Moving to Atlanta Culture Shock06:24 Residential vs Commercial HVAC Buyers08:42 Modern Selling and Amazon Mentality10:42 Efficiency Talk and Owner Attitudes15:00 Low Hanging Fruit Digital Reporting18:30 AI Reporting and Auto Quoting21:19 Will AI Replace Salespeople?23:57 From Technician to Sales Skills26:01 Sales Turning Point and School Board26:48 Rejection To Skillbuilding27:48 Words Mean Different Things29:52 Selling Outcomes Not Products30:42 Training For Mastery35:25 Technical Knowledge In Sales40:25 Trade Careers And Pay43:21 Private Equity Disruption51:15 Wrap Up And Listener ShoutoutsContact Brandon Sprenger on:LinkedIn: https://www.linkedin.com/in/brandon-sprenger-293299220/ Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will and Terry sit down with fourth-generation mason and Trinity Brick sales pro Zach Easley. They discuss why brick usually shouldn’t be painted, how masonry has evolved amid labor shortages, and efforts to rebuild interest in the trades through programs like Construct My Future, OU Construction Science, and Mid-Del Tech. Zach shares how hands-on training builds confidence and career pathways for students, from local competitions to nationals. The conversation also covers automation trials like the SAM bricklaying robot, prefab trends, and the growing use of thin brick for cost and logistics, while full-depth brick remains strong. They explore high-strength glass brick, its extreme cost and precision installation, architect-driven creative designs, and close with Zach’s brick-themed artwork, including massive brick-count pieces, and a shout-out to those supporting masonry education.00:00 Introduction01:37 Zach’s Background & Industry Role 04:22 Should You Paint Brick? 06:49 Masonry’s Future: Labor & Tools 09:18 Masonry Robots on the Jobsite 11:52 Training the Next Generation 17:23 Masonry as Art & Design 20:52 Thin Brick on the Rise 24:11 Thin vs. Full Brick 27:51 Prefab & Labor Impact 29:22 Prefab Pods Installed 30:17 Evolving Trade Skills 31:48 Old-School Jobsite Culture 38:25 Glass vs. Traditional Brick 40:11 Amsterdam Glass Brick Build 45:54 Brick Art & Massive Drawings 53:44 ConclusionContact Zack Easley at:Instagram: https://www.instagram.com/brickartistzack/?hl=en LinkedIn: https://www.linkedin.com/in/zack-easley-ba6300b5/ Facebook: https://www.facebook.com/brickartistzacke/ Email: [email protected] Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will and Terry welcome Mark Winhoffer, head of the customer success team at Rilla, an AI-driven feedback tool for sales teams. The discussion includes the importance of using polite language with AI, Rilla's application in improving sales performance, and how it provides real-time, actionable feedback. The team also dives into humorous anecdotes from sales calls, the importance of emotional intelligence, and the tangible results businesses can achieve using Rilla. The conversation touches on the challenges of implementing AI in sales, legal considerations, and the importance of human involvement in utilizing AI technology effectively.00:00 Introduction00:47 AI Etiquette and Humor03:16 Deep Dive into Rilla's Features06:46 Sales Techniques and AI Feedback14:21 Personal Stories and Sales Insights27:02 AI Integration in Daily Life28:21 Hilarious Sales Objection Stories35:03 Privacy and Legal Concerns38:15 The Human Element in Sales42:14 Customer Success and Data Utilization46:24 Future of AI in Sales51:20 ConclusionContact Mark Winhoffer on:Website:https://www.rilla.com/ LinkedIn: https://www.linkedin.com/in/mark-winhoffer-%F0%9F%87%B5%F0%9F%87%AD%E2%9A%BD%EF%B8%8F-b36282189/ LinkedIn (Rilla): https://www.linkedin.com/company/rilla-co/ Facebook: https://www.facebook.com/profile.php?id=100092587457445 Youtube: https://www.youtube.com/@RillaMedia Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, host Will discusses the future of digital marketing for contractors with special guest Mike Stiers from Greenbaum Stiers. Mike fills in to provide expert advice on lead generation, AI integration in advertising, optimizing conversion rates, and leveraging local community engagement to combat larger competitors. The conversation delves into strategies for maintaining relevancy amidst rapidly evolving digital landscapes, utilizing AI cautiously, and the benefits of diversified marketing approaches. The episode wraps up with a discussion on building an internal marketing team versus using fractional CMOs, and projections for marketing practices heading into 2026.00:00 Introduction00:30 Guest Introduction: Mike Stiers01:38 Discussion on Digital Marketing Trends02:55 Changes in Microsoft and Meta Advertising03:42 Strategies for Reducing Lead Costs05:46 OTT and Diversified Marketing09:27 AI in Advertising and Marketing11:23 Balancing Paid Ads and SEO15:06 Local Strategies and Case Studies17:38 Building a New Website22:46 Fractional CMO and Marketing Teams27:32 Conversion Rates and Best Practices28:08 Leveraging AI for Customer Service28:42 The Importance of Speed in Lead Conversion29:10 Challenges with Family in Business29:57 Investing in Expert Teams30:51 AI's Role in Call Centers35:01 Text-Based Lead Conversion Tools39:10 Influencer Marketing in Contracting42:29 The Power of Personal Branding46:57 Hard Truths About Marketing in 202649:39 Final Thoughts and FarewellContact Mike Stiers on:Website: https://www.greenbaumstiers.com/ LinkedIn (Mike Stiers): https://www.linkedin.com/in/michaelstiers/ LinkedIn (Company): https://www.linkedin.com/company/greenbaumstiers/ Facebook: https://www.facebook.com/greenbaumstiers/ Instagram: https://www.instagram.com/greenbaumstiers/ Youtube: https://www.youtube.com/@greenbaumstiersstrategicma8933 Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, host Will navigates a Q&A session, offering insights based on his entrepreneurial journey. Starting with a personal story of transitioning from a job to a business in home services, he shares lessons learned over 22 years, including the importance of processes, making tough leadership decisions, and maintaining a balance between operations and sales. The episode covers the impact of hiring mistakes, the importance of understanding financial metrics, and how staying focused on the mission and culture can drive business success. Additionally, Will talks about overcoming setbacks and how to keep employees motivated without just offering monetary incentives.00:00 Introduction01:17 Turning a Job into a Business03:42 Expensive Mistakes and Lessons Learned06:49 Business Surprises and Process Importance09:04 A Week in the Life of a Contractor11:44 The Role of Hustle and Processes14:34 Unique Approaches in the Contracting Business18:31 Motivating Employees Beyond Money21:39 The Broken Window Theory22:43 New York City's Subway Transformation24:26 Motivating Employees with Purpose26:14 Hardest Leadership Decisions29:33 Delegation Challenges for Contractors31:33 Defining Success in Business34:47 Advice for Struggling Contractors37:19 Improving Business Margins42:58 Conclusion Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this engaging episode of Beers with Contractors, hosts Will and Terry sit down with Alosha Pederson, the owner of Endless Poxybilities Concrete Coating, a leading concrete coating company. They discuss the challenges and journeys of starting and scaling a business in the concrete coating industry. Alosha shares insights on the importance of branding, the role of CRMs, and the strategic growth through acquisitions. He highlights the value of setting big goals, understanding finances, and being relentless in the pursuit of excellence. The episode also touches on the dynamics of working with a spouse and the impact of private equity in the industry. This conversation is a treasure trove of actionable advice and motivational anecdotes for anyone looking to build a thriving contracting business.00:00 Introduction01:22 Introducing the Guest: Alosha Pederson02:41 Aloha's Journey into Concrete Coatings04:56 Scaling the Business: Growth and Challenges07:44 Building a Strong Team and Company Culture16:11 The Importance of Branding26:58 Scaling Through Acquisition30:39 The Role of an Owner34:15 Working with Your Spouse38:45 Industry Insights and Future Plans46:04 ConclusionContact at Alosha Pederson:Website: https://endlesspoxybilities.com/ Facebook (Endless Poxybilities): https://www.facebook.com/profile.php?id=100077723058514 Facebook (Alosha): https://www.facebook.com/alosha.pederson.1/ Instagram: https://www.instagram.com/endlesspoxybilitiescc/ Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Terry and Will welcome Hunter Culp, Chief Business Officer of Abundant Home Services. They discuss Hunter's innovative approach to home maintenance, which emphasizes proactive system upkeep over reactive repairs. Hunter shares insights from his extensive background in insurance and outlines the subscription-based model his company uses to provide various home maintenance services, including HVAC tune-ups, water heater flushes, and handyman hours. The conversation also delves into the challenges and successes of integrating multiple trades and the importance of building long-term trust with clients. Tune in to learn how Abundant Home Services is setting a new standard in the home services industry.00:00 Introduction00:36 Terry's Adventures and Challenges02:13 Introducing Hunter Culp and Abundant Home Services04:44 The Genesis of Abundant Home Services07:36 Subscription Packages and Services13:54 Data Collection and Future Plans17:01 Challenges and Opportunities in Home Services24:35 Embracing Automation in Home Services27:24 The Importance of Customer Relationships29:45 Challenges and Opportunities in Home Services32:08 Key Performance Indicators for Success37:21 The Long-Term Value of Customer Trust39:45 Closing Thoughts and Future OutlookContact Hunter Culp at:Website: https://abundanthome.services/ LinkedIn: https://www.linkedin.com/in/hunter-culp-67408b84/ Link to Abundant Home Services Subscription:https://abundanthome.services/subscriptions/ Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this unique episode of Beers with Contractors, Will delve into the significance of establishing robust business processes, particularly within the home service industry. He introduces the “Five Core Summits” which are essential for scaling any business: Vision, Processes, People, Finance, and Leadership. The discussion spotlights “Working Genius,” a framework by Patrick Lencioni, which categorizes team members into six types - wonder, invention, discernment, galvanizing, enablement, and tenacity. Practical examples and case studies are provided to highlight the importance of these roles in creating sustainable processes. He also touches on the use of DISC personality assessments alongside the Working Genius model to ensure team cohesion and effective implementation of processes. 00:00 Introduction00:07 The Importance of Processes in Business00:24 Five Core Summits of a Home Service Business02:16 Challenges in Establishing Processes04:21 Introducing the Working Genius Concept05:28 Exploring the Six Types of Working Genius17:09 Real-World Applications and Case Studies34:30 Conclusion and Final ThoughtsFoundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, host Will engages in a detailed discussion with Curt Kempton, the creator of ResponsiBid, to explore how contractors can enhance their bidding process to maximize client value. Curt emphasizes the importance of rapid communication, understanding client needs beyond their immediate requests, and offering multi-tiered solutions. The conversation delves into the psychology behind sales, the evolution of sales processes with technology, and the different challenges faced by companies at various stages of growth. Curt also shares insights from his transition from a window cleaning business to creating a successful software solution tailored for the cleaning industry, highlighting the importance of efficient workflows and modern customer service practices. The episode concludes with practical advice for leveraging technology effectively and overcoming industry resistance to change.00:00 Introduction01:02 The Psychology of Selling and Bidding02:06 Anchoring and Value Proposition04:19 Customer Behavior and Technology Adoption07:47 Curt's Journey: From Mountain Biker to Business Owner11:42 The Birth of a Software Solution16:28 The Importance of Customer-Centric Sales23:54 Understanding Emotional Sales24:47 Sales Audit Quiz: A Tool for Business Assessment25:25 The Importance of Sales Process Efficiency28:36 Generational Shifts in Business Mindset30:06 Embracing Technology in Business33:30 Balancing Work and Life as an Entrepreneur36:42 Scaling Business Beyond the Million Dollar Mark39:44 The Growing Market for Home Services43:26 Connecting with ResponsiBid46:34 ConclusionContact Curt Kempton at:Email: [email protected]: https://responsibid.com/ Link to Sales Audit Quiz for Home Service Pros:https://responsibid.com/2-minute-sales-process-audit-quiz/ Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Terry and Will sit down with Jim Parker, the owner of Jim's Plumbing Now, about the secrets behind scaling a plumbing business. Jim shares his top three pieces of advice for plumbing contractors looking to expand: utilizing dispatch software, joining networking groups, and establishing an office space. Jim also discusses the transition from working in the business to working on it, the importance of knowing your financials, and the role of faith-based leadership in building company culture. Tune in to hear about Jim's rapid success in Dallas-Fort Worth, his strategic use of technology and marketing, and his efforts to mentor the next generation of plumbers.00:36 Key Advice for Growing a Plumbing Business01:02 The Importance of Networking and Office Space02:28 Transitioning from Worker to Business Owner04:49 Overcoming Fear and Scaling the Business06:17 The Role of Mentorship in Business Growth13:22 Building a Strong Brand and Marketing Strategy26:40 Faith-Based Leadership and Company Culture31:03 Leveraging Technology for Business Growth34:08 Empowering Young Tradespeople34:59 Overcoming Fear of Mistakes35:47 The Importance of Branding37:06 Re-entering the Market38:10 Building a Strong Team39:48 Hiring and Training Insights42:14 Advice for Aspiring Tradespeople42:41 Preparing the Next Generation47:03 Concluding Thoughts and Contact InformationContact Jim Parker at:Email: [email protected] Website: https://www.jimsplumbingnow.com/ Facebook: https://www.facebook.com/JimsPlumbingNow Instagram: https://www.instagram.com/jimsplumbingnow_tx/ Youtube: https://www.youtube.com/@JimsPlumbingNowTikTok: https://www.tiktok.com/@jimsplumbingnow_tx Yelp: https://www.yelp.com/biz/jims-plumbing-now-carrollton Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Terry and Will sit down with Duane Deason, the Founder and President of The Efficacy Group and author of “Operationally Svelte”. Duane shares his expert insights on cost management and efficiency improvements. Duane also delves into common profit leaks in companies, the impact of a company's culture on cost control, and effective strategies for leveraging technology to reduce costs without sacrificing quality or headcount. He discusses the challenges and rewards of working with both private equity groups and mom-and-pop organizations, and highlights the importance of creating a cost-conscious culture to ensure long-term profitability and growth.00:00 Introduction to Cost Savings00:55 Challenges in Implementing Change01:13 Entrepreneurial Influence on Business Efficiency02:01 Growth and Organizational Waste02:45 Balancing Spending and Results05:21 Misconceptions About Cost Management07:48 Leadership and Organizational Balance12:03 Effective Cost Control Strategies22:30 Real-World Examples of Cost Management25:48 The Impact of Financial Decisions on Company Culture26:27 The Technology Bubble and Its Implications28:23 AI Bubble: Potential Risks and Opportunities31:22 Cost-Saving Strategies for Contractors32:02 The Value of Performance-Based Consulting35:50 Leveraging Technology to Cut Costs38:18 Common Profit Leaks in Businesses41:41 Working with Different Types of Organizations48:30 The Importance of Cost Management Centers50:32 Final Thoughts and FarewellContact Duane Deason at:Email: [email protected] Website: https://efficacygroup.comLinkedIn: https://www.linkedin.com/in/duanedeason Link to Book “Operationally Svelte“: https://www.amazon.com/Operationally-Svelte-Increase-Enhance-Performance/dp/B0FRN125K1 Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will and Terry welcome back Christian Olson from Footprint Capital. They dive into the future of the home services industry, predictions for 2026, and the impact of technology like AI on business operations. Christian shares valuable advice for small to mid-sized companies considering private equity and mergers, emphasizing the importance of understanding financials, branding, and having a solid succession plan. The conversation highlights the role of investment banking in finding the right fit for business transitions and discusses potential red flags and opportunities within the industry. Don't miss this insightful chat to learn more about operating and scaling a successful home service business!00:00 Trailer00:41 Welcome Back, Terry!02:56 Meet Christian Olson from Footprint Capital04:26 Christian's Journey and Expertise07:57 The Role of Technology in Home Services14:14 Understanding Private Equity23:18 Preparing Your Business for Private Equity29:45 The Foundation Repair Industry's Hidden Sophistication30:04 Expanding Horizons: Insights from Other Industries31:08 Influencer Marketing in Unexpected Places31:47 The Importance of Branding and Visibility36:28 Financials and Metrics: Preparing for an LOI37:29 Adapting to Change: The Role of AI and Technology41:13 The Emotional Side of Selling a Business45:57 Finding the Right Fit: The Role of Advisors58:11 ConclusionContact Christian Olson at:Email: [email protected] Website: https://www.footprintcapital.com/ LinkedIn: https://www.linkedin.com/in/christian-olson-68329b6/ Instagram: https://www.instagram.com/footprintcapital/ Facebook: https://www.facebook.com/footprintcapital/ Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this Q&A episode of Beers with Contractors, hosts Will and Drake discuss critical aspects of growing a home services business. They address key management hires, the importance of standardizing sales processes, and the pitfalls and advantages of performance pay systems. The discussion also delves into effective vendor relationships, the significance of pricing strategies, and the impact of creating urgency in sales without compromising integrity. Will shares insights on avoiding common mistakes, navigating growth stages, and incentivizing employees effectively. The episode emphasizes the importance of solid business foundations and customer-focused practices for scaling success.00:00 Trailer03:44 Q&A Session Begins05:17 Common Mistakes in Home Service Businesses08:23 Stages of Business Growth13:10 First Management Hire and Compensation22:05 Equity and Partnerships in Business27:32 Performance Pay for Frontline Employees30:55 Spiffs and KPIs: Driving Better Results31:47 The Pitfalls of Markup vs. Margin34:15 Transitioning from Hourly to Performance Pay37:40 Lowering Labor Costs Without Sacrificing Quality41:10 The Importance of Pricing and Profitability46:23 Building Strong Vendor Relationships51:19 Red Flags in Home Service Sales Processes59:37 ConclusionFind out where your labor should be: https://per4mance.io/contact-us Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Terry and Will sit down with Justin Wright from Southwest Drywall. They discuss common misconceptions about the drywall trade and highlight the breadth of work involved, including framing, exterior facades, and acoustical solutions. Justin shares insights on the latest innovations in the industry, such as peel-and-stick FRP and energy-efficient acoustical tiles. The conversation also touches on the importance of relationships with GCs, the growth potential within the construction industry, and the impact of high school internships for encouraging young people to join the trade. With anecdotes about the challenges and rewards of a career in drywall, Justin emphasizes pride in craftsmanship and the diverse opportunities available in the field.00:00 Trailer00:57 Catching Up and Conference Tales03:55 Introducing Justin Wright from Southwest Drywall04:56 The Scope and Skills of Drywall Work08:26 Challenges and Innovations in Drywall11:24 Diverse Projects and Thin Brick Applications14:58 The Evolution and Benefits of EIFS21:53 Managing Relationships and Project Timelines26:42 Respect and Integrity in Construction27:30 Innovations in the Industry29:33 Exciting New Technologies35:03 The Value of Construction Careers39:35 Inspiring the Next Generation45:02 Lessons from Mistakes49:02 ConclusionContact Justin Wright at:LinkedIn: https://www.linkedin.com/in/justin-wright-93a556376 Linkedin: https://www.linkedin.com/company/southwestdrywall/ Website: https://www.southwestdrywall.com/ Facebook: https://www.facebook.com/southwestdrywallOK/ Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, Terry welcomes Zach Simmons, founder and owner of Stronghold Construction, for an in-depth conversation about the construction industry. They discuss the disconnect young professionals face when entering the field, the importance of hiring problem solvers rather than just construction professionals, and the challenges small to mid-sized contractors encounter while competing with larger firms. Zach details their approach to hiring, emphasizing culture fit and realistic salary expectations. They also touch upon the importance of internships, the gap between educational curriculum and real-world practices, and Zach's personal experiences. The discussion wraps up with a mention of Zach’s own upcoming podcast, 'Constructive Criticism'.00:00 Trailer01:08 Podcast Beginnings and Challenges03:23 Construction Industry Issues and Podcast Goals09:44 Hiring Challenges in Construction23:16 The Value of Young Talent in the Industry24:54 Work-Life Balance in Construction25:57 Career Progression and Expectations26:45 Real-Life Success Stories30:28 Challenges for Small to Mid-Size Contractors32:40 The Importance of Industry-Education Collaboration38:36 The Reality of Construction Education45:35 Podcast Wrap-Up and Future PlansContact Zach Simmons at:LinkedIn (Zach): https://www.linkedin.com/in/zacharyjsimmons/ LinkedIn (company): https://www.linkedin.com/company/stronghold-construction/ Website: https://www.stronghold.construction/ Instagram: https://www.instagram.com/buildstronghold/ Facebook: https://www.facebook.com/BuildStronghold Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this milestone 100th episode of Beers with Contractors, hosts Will, Terry, and Drake reflect on their journey, sharing memorable moments, challenging guest experiences, and the evolution of their podcast. They discuss favorite episodes and the unexpected technical difficulties that have plagued them. Amidst the laughs and reminiscing, the hosts provide insights into the world of trade professionals and highlight standout guests and companies, emphasizing the importance of skill, passion, and the art of staying dedicated to one's craft. With a mix of humor, heartfelt gratitude to their listeners, and a few beers, this episode captures the essence of their podcasting adventure.00:00 Trailer01:59 Podcasting Challenges and Successes07:10 Memorable Guests and Episodes11:54 The Value of Sharing Knowledge25:30 Admiration for Construction and Trades Companies29:19 Business Growth and Niches29:55 Insights on Spray Foam32:16 Podcast Beginnings and Guest Stories34:26 Challenges and Memorable Episodes36:46 Podcasting Tips and Reflections50:44 Wrapping Up and Future PlansFoundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, host Will Blake shares insights into planning for the year 2026, drawing from his experience running a $13 million-a-year installation company. He emphasizes the importance of focusing not just on top-line revenue but also on the actual installed revenue. Listeners are guided through a detailed process of setting and achieving revenue targets, breaking down how many leads, appointments, and jobs are needed. Will also highlights the necessity of budgeting for technology, salespeople, and marketing expenses to sustain growth. Additionally, he delves into financial strategies such as managing cash flow, leasing vs. buying equipment, and maintaining a healthy balance sheet. The episode underscores the critical nature of preparatory planning to ensure a successful year ahead.00:00 Trailer00:17 Planning for 2026: Goals and Targets02:38 Revenue vs. Sales: Understanding the Difference03:57 Breaking Down Revenue Goals10:12 Marketing and Lead Generation21:15 Technology and Systems for Growth24:07 AI in Customer Service25:41 Foundation Rescue Supply: Your Growth Partner27:14 Sales Team Recruitment and Budgeting29:21 Investing in Technology for Sales32:11 Equipment and Balance Sheet Management36:44 Cash Flow and Financial Planning45:43 Profit Levers and Final Thoughts Accountability Project through the Bedrock Academy:https://williamwalkerblake.comhttps://performance.io/bedrock Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, the hosts welcome Clay Lawrence, founder of Review Harvest, to discuss the world of online reputation management for contractors. They explore the development and implementation of Review Harvest, a software designed to help home service companies efficiently manage and increase their online reviews. Clay shares insights into the importance of Google reviews, common misconceptions, and best practices for handling negative feedback. The episode also delves into the significance of review recency, the role of AI in future SEO strategies, and the unique culture at Review Harvest. Join the conversation to learn about the impactful ways Review Harvest is transforming the review management landscape.00:00 Trailer02:45 Introducing Clay Lawrence and Review Harvest04:21 How Review Harvest Works05:42 Challenges and Evolution in Review Management06:54 The Impact of Reviews on Business Growth11:22 Review Harvest's Unique Approach15:58 The Future of Online Reviews17:32 Unexpected Benefits of Review Harvest27:27 Building a Community of Like-Minded Individuals27:52 Clay's YouTube Channel and SEO Tips29:09 Importance of Keywords in Google Reviews31:03 Handling Negative Reviews Effectively34:41 Managing Social Media Comments39:28 Review Harvest's Data-Driven Approach44:02 Seamless Onboarding Process at Review Harvest49:39 Future of Online Reputation Management52:30 ConclusionContact Clay Lawrence at:Website: https://www.reviewharvest.com/ LinkedIn: https://www.linkedin.com/in/clay-lawrence-14979a224/ Facebook: https://www.facebook.com/usereviewharvest Instagram: https://www.instagram.com/reviewharvest/ Youtube: https://www.youtube.com/@reviewharvestclay Foundation Rescue Supply:Website: https://www.foundationrescuesupply.com/ Facebook: https://www.facebook.com/people/Foundation-Rescue-Supply/61569464760233/ LinkedIn: https://www.linkedin.com/showcase/foundationrescuesupply/ Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, Will welcomes Scott Llewellyn from Foundation Rescue Supply to discuss the unique and comprehensive approach his company takes to support their customers. The conversation dives into Scott's operational background, the success and growth of Kent Companies, and the importance of empathy in sales. Scott shares insights on the company's consignment program, sales training, and the importance of long-term relationships. They also discuss upcoming training events and the challenges and triumphs Scott has faced in his career. This episode is a deep dive into the value of holistic support and efficient business practices in the construction and contracting industry.00:00 Trailer01:33 Guest Introduction: Scott Llewellyn02:05 Foundation Rescue Supply and Kent Companies Overview05:34 The Importance of Training and Marketing09:21 Upcoming Training Event in Indianapolis16:31 Sales Strategies and Empathy in Sales25:05 Operational Insights and Sales Follow-Up29:46 The Natural Path to Sales Success30:50 Operational Background and Business Growth38:03 Consignment Program Insights45:23 Future Plans and Industry Innovations51:17 Open Forum and Industry Challenges56:20 ConclusionContact Scott Llewellyn at:LinkedIn: https://www.linkedin.com/in/waterproofingforever/ Facebook: https://www.facebook.com/scott.llewellyn.589572/ Foundation Rescue Supply:Website: https://www.foundationrescuesupply.com/ Facebook: https://www.facebook.com/people/Foundation-Rescue-Supply/61569464760233/ LinkedIn: https://www.linkedin.com/showcase/foundationrescuesupply/ Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will, Terry and Drake dive into the implications of a significant legislative bill on contractors, analyzing how it will either benefit or challenge them. Topics discussed include the necessity of submitting bonds for projects, the benefits and complications of tax deductions like 100% bonus depreciation for qualified property, and issues tied to revenue recognition and retention. Energy efficiency incentives, affordable housing tax credits, and the increasing importance of strategic CPAs are also covered. Additionally, the hosts share personal anecdotes and engage with industry-specific humor to make the deep dive both informative and entertaining.00:00 Trailer03:43 Bonus Depreciation and Equipment Investments06:19 Tax Strategies and CPA Importance16:08 Revenue Recognition and Cash Flow Challenges23:49 Bonds, Retainage, and Contractor Challenges29:54 Energy Efficiency and Market Incentives32:49 Nostalgia and Solar Specialization33:28 Tax Credits and Contractor Challenges36:29 The Future of Trades and AI38:25 Union Labor and Performance Pay47:35 Affordable Housing Tax Credit Expansion57:44 ConclusionFoundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Terry and Will engage with Tim Jordan, the president and co-founder of Service Catalyst, a peer-to-peer mentorship community for service business owners. Tim shares his entrepreneurial journey, including buying his first business at 21, growing it to a larger operation, and the challenges faced along the way. The conversation delves into the philosophy behind Service Catalyst, which focuses on helping entrepreneurs break free from their businesses to achieve a better work-life balance. Tim discusses the importance of setting achievable goals, leveraging community support, and utilizing technology like Jobber to streamline operations. They also touch on the pitfalls of rapid scaling and the often misunderstood allure of 'bigger is better.' Tim concludes with actionable insights and personal anecdotes, offering a profound look at how service entrepreneurs can thrive without being tied down by their businesses.00:00 Trailer00:44 Beers with Contractors: Episode Kickoff03:05 Meet Tim Jordan: President and Co-Founder of Service Catalyst04:21 The Mission and Community of Service Catalyst07:11 Tim Jordan's Entrepreneurial Journey11:17 Challenges and Solutions for Service Business Owners13:24 Creating a Supportive Community18:48 Vacation Readiness and Business Freedom26:23 Introduction to Foundation Rescue Supply27:39 The Importance of Mindset in Business29:30 Embracing Technology in the Industry32:13 Choosing the Right CRM for Your Business39:48 The Value of Community and Live Events41:59 Setting and Achieving Business Goals47:20 Lessons from Business Mistakes49:48 ConclusionContact Tim Jordan at:Instagram: https://www.instagram.com/timjordanco/ LinkedIn:https://www.linkedin.com/in/tim-jordan-18576633/ Service Catalyst Instagram: https://www.instagram.com/servicecatalyst/ Service Catalyst Community: https://service-catalyst.mn.co/ Vacation Readiness Quiz: https://tim-wgauytok.scoreapp.com Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will and Terry sit down with Eric Daffern, an attorney specializing in construction law, to explore the intricacies of managing risk and legal pitfalls in the contracting business. Throughout this engaging conversation, Eric shares insights into essential legal practices for contractors, including establishing a robust team of professionals, meticulously crafting contracts, and leveraging the power of mediation. Practical advice on structuring operating agreements, navigating the lien process, and accommodating current industry trends also feature prominently. Additionally, Eric’s decades-long experience and personal anecdotes offer valuable lessons in balancing legal and business considerations to achieve long-term success.00:00 Trailer00:41 Guest Introduction: Eric Daffern03:05 The Importance of Legal Advice08:12 Setting Up Your Business Structure19:25 Contracts and Legal Pitfalls30:54 Understanding Change Orders in Contracts31:20 The Importance of Written Agreements32:05 Proactive Contract Management32:23 Handling Quality Issues and Customer Satisfaction34:36 Legal vs. Business Decisions in Contracting35:59 The Role of AI and Online Tools in Contract Creation38:52 Navigating Insurance and Legal Challenges41:05 Litigation, Arbitration, and Mediation Explained47:44 The Importance of Thorough Contracts49:24 Current Trends and Future Challenges in Construction50:43 Master Subcontracts and Market Volatility55:56 ConclusionContact Eric Daffern at:Website: https://www.daffernlawfirm.com/ Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will and Terry discuss the intricacies of home service financing with Jerrod Butler, the Senior Vice President of Partnerships for GreenSky Finance. The conversation covers the importance of standardization in financing, when to introduce financing to customers, and the different loan products offered by GreenSky. Jerrod shares his insights on how financing can significantly impact sales conversion rates and business growth for contractors. The episode also touches on Jerrod's career journey, the compliance process for contractors, and real-life examples of how financing simplicity and efficiency can make a difference. A humorous anecdote from Jerrod's past and a discussion on how financing helps small contractors compete round out the episode, offering both practical advice and entertaining stories.00:00 Trailer01:25 Conference Anecdotes and Networking02:41 Introducing Jerrod from GreenSky03:58 The Importance of Financing in Home Services05:33 GreenSky's Approach to Simplifying Financing09:33 Challenges and Misconceptions in Offering Financing12:25 Success Stories and Best Practices22:48 GreenSky's Merchant Enrollment Process26:20 Ensuring Compliance and Customer Satisfaction33:30 Real Estate Investments and Business Strategies33:51 Challenges and Collateral in Business34:05 Competing in a Competitive Market34:58 Importance of Financing in Home Services39:19 Effective Sales Strategies and Financing Options40:49 Training and Compliance in Financing47:20 Consumer Behavior and Financing Trends53:31 Personal Anecdotes and Lessons Learned57:41 ConclusionContact Jerrod Butler at:Website: https://www.greensky.com/ LinkedIn: https://www.linkedin.com/company/greenskyprogram/ LinkedIn (personal): https://www.linkedin.com/in/customersatisfaction/ Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Terry and Will welcome Michael Matalone, creator of the XP3 Talent System and author of 'Hire Train Retain.' They discuss the essentials of building a strong team culture, the significance of creating an effective hiring process, and the importance of employee engagement and retention in the contracting industry. Matone shares insights from his experience turning around companies with high turnover rates, emphasizing the need for a systematized approach to hiring, training, and retaining employees. The conversation covers practical steps for ensuring new hires feel welcomed, understanding the big picture, and fostering relationships to enhance workplace collaboration and productivity, ultimately leading to business success.00:00 Trailer01:49 Hiring, Recruiting, and Training Strategies03:16 Meet Michael Matalone: Creator of XP3 Talent System04:20 The Journey to Creating XP3 Talent System16:21 The Role of Culture in Recruiting and Retention25:53 Defining Success in Roles and Onboarding34:53 Working with A Players35:10 The Importance of Onboarding38:29 Creating an Amazing Experience40:51 Understanding the Big Picture43:51 Building Relationships and Collaboration53:12 Employee Engagement and Retention01:06:48 Conclusion and Final ThoughtsContact Michael Matalone at:Website: https://www.xp3talent.com/ Facebook: https://www.facebook.com/xp3talent LinkedIn: https://www.linkedin.com/company/xp3-talent-llc/ LinkedIn (personal): https://www.linkedin.com/in/mike-matalone-6029b87/ Email:  [email protected] of the book “Hire • Train • Retain 2nd Edition”:https://www.amazon.com/Hire-Train-Retain-high-performing-organizational/dp/B0F8Z4KQ84 Company Diagnostic & Analysis Tool:https://xp3talentsystem.com/public-company-da Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, Will and Terry tackle a series of listener-submitted questions spanning a variety of crucial topics. They provide advice on handling an old sales team resistant to change, updating and managing employee SOPs, and implementing effective inventory tracking systems. The discussion also covers the intricacies of converting subcontractors to W2 employees and buying out a business partner, with real-life examples and practical tips. They pepper the serious content with light-hearted banter, ensuring a balance of valuable insights and entertainment. Whether you're contemplating shifting your business structure or looking to modernize your operations with AI tools, this episode offers guidance and inspiration.00:00 Trailer00:53 Subscriber Shoutouts and Upcoming Episodes01:43 Terry's New Job and Work-Life Balance03:24 Employee Training and Retention Strategies12:03 AI Tools for Business Efficiency17:02 Hiring Tips and Building a Team27:25 Updating SOPs and Digital Transformation33:08 The Importance of Lifelong Learning33:30 Humorous Banter and Doctor Titles36:11 Inventory Tracking Challenges42:15 Dealing with Reluctant Sales Teams47:17 Switching Subcontractors to W2 Employees52:17 Buying Out a Business Partner58:09 Real Estate Opportunism01:02:34 ConclusionFoundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will and Terry reconnect with Jeff Gabelsberg, the owner of Jolly Goat Garage Doors. Jeff shares his compelling journey from starting out as a garage door helper to transforming his company through strategic rebranding and innovative growth tactics. The discussion dives deep into effective branding, rebranding challenges, and the importance of culture in business growth. Jeff also talks about his recent partnership and acquisition experiences, and the personal and professional milestones he's achieved along the way. The episode is a blend of business wisdom, practical advice, and a touch of personal passion, making it a must-listen for contractors looking to scale their businesses effectively.00:00 Trailer01:10 Catching Up with Terry03:03 Welcoming Jeff Gables Burg04:33 Jeff's Journey in the Garage Door Industry11:15 The Birth of Jolly Goat Garage Doors20:01 The Impact of Rebranding on Business Growth30:11 Sales Culture and Home Life31:53 Rebranding Challenges and Successes32:13 Foundation Rescue Supply Partnership33:41 Rebranding to Jolly Goat38:17 Navigating Private Equity and Strategic Partnerships41:39 Tuck-In Acquisitions Explained46:22 Building a Sellable Business52:51 Personal Dreams and Company Culture54:58 Conclusion and Final ThoughtsContact Jeff Gabelsberg at:Website: https://jollygoatgaragedoors.comFacebook: https://www.facebook.com/thejeffg/ Email: [email protected] Youtube: http://www.youtube.com/@jollygoatgaragedoors TikTok: https://www.tiktok.com/@jollygoatgaragedoors Instagram: https://www.instagram.com/jollygoatgaragedoors/Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, host Will and co-host Terry welcome Aaron Kinas, a seasoned concrete contractor turned innovator. Aaron discusses his revolutionary software, Crete Quote, designed to streamline the estimating and quoting process for contractors. The conversation delves into the time-consuming nature of free estimates, the benefits of pre-qualifying leads, and how Crete Quote integrates seamlessly into contractors' websites. Aaron also shares insights on increasing sales conversion rates, customization options for the tool, and the importance of transparent pricing. The episode concludes with a humorous exchange about 'shit ton' metrics and Aaron sharing a challenging experience with a prolonged project. Don't miss this insightful chat that blends construction expertise with technological innovation.00:00 Trailer01:07 Summer Heat and Pool Troubles02:42 Balancing Construction and Tech03:53 Meet Aaron Kinas: From Concrete to Innovation07:52 The Birth of Crete Quote14:58 The Future of Home Services25:58 Customizing Contractor Solutions26:10 Tesla Talk and Customization Trends27:00 Implementing New Systems for Contractors27:30 Foundation Rescue Supply Partnership28:42 Crete Quote: Easy Integration31:20 Pricing Transparency and Customer Interaction37:11 Contractor Psychology and Pricing Models46:08 Success Stories and Analytics48:54 Final Thoughts and Lessons Learned54:28 Closing Remarks and Responsible DrinkingContact Aaron Kinas at:Website: https://cretequote.com/ LinkedIn (Aaron Kinas): https://www.linkedin.com/in/aaron-kinas-0a724a11/ LinkedIn (Crete Quote): https://www.linkedin.com/company/crete-quote/ Instagram: https://www.instagram.com/cretequote/ Facebook: https://www.facebook.com/cretequote/ YouTube: http://www.youtube.com/@cretequote Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will and Drake welcome Sean Hudson, a senior territory manager with Simpson Strong-Tie. Sean, who has been with Simpson for 23 years, shares his extensive industry knowledge and insights on various topics including the company's innovative practices, huge role in the construction market, and corporate philosophy. The episode highlights Simpson Strong-Tie's start in 1956, its significant growth, and its major contributions to construction technology and standards. Sean also discusses the impact of code enforcement, training, and the adoption of new technologies like mass timber and prefab structures. Furthermore, the conversation touches on the challenges during the COVID-19 pandemic, the importance of training future generations, and Simpson's community involvement, particularly in construction education for kids. Overall, it's a rich dialogue about the intersection of tradition, innovation, and education in the construction industry.00:00 Trailer02:21 Guest Introduction: Sean Hudson03:41 History of Simpson Strong-Tie08:10 Innovations and Product Development16:22 Code Compliance and Building Practices27:26 Material Shortages and COVID Impact29:46 Technological Advancements in Construction32:36 Educating Builders and Engineers33:37 Technology and Software Solutions36:41 Training and Industry Impact44:53 Innovations in Construction50:46 Mass Timber and Prefabrication56:27 ConclusionContact Sean Hudson at:Website: https://www.strongtie.com/ LinkedIn: https://www.linkedin.com/company/simpson-strong-tie/ Instagram: https://www.instagram.com/strongtie/ Facebook: https://www.facebook.com/strongtie YouTube: https://www.youtube.com/user/strongtie Pinterest: https://ph.pinterest.com/strongtie/ Twitter:https://x.com/strongtie Simpson Strong-Tie's Learning Center:https://training.strongtie.com/stc/sstpub/psciis.dll?linkid=898616&mainmenu=SSTPUB&top_frame=1Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will and Terry discuss the transformative impact of artificial intelligence (AI) on marketing and lead generation within the contracting industry. They are joined by Shane Evans from Agency Apps, who shares insights into how AI can reduce cost per acquisition by up to 60% and the benefits of implementing voice AI for improved customer interactions. The conversation covers tips for contractors to leverage AI tools, the potential pitfalls of certain AI marketing claims, and ways to ensure AI integration benefits both businesses and their clients. Shane also provides real-world examples of successful AI applications, emphasizing the importance of staying current with technological advancements. The episode concludes with practical advice for contractors looking to modernize their marketing strategies and a reminder of the ongoing evolution in AI-driven solutions.00:00 Trailer01:36 Guest Introduction: Shane Evans04:19 Shane's Journey into AI Marketing06:09 AI Tools and Lead Generation13:47 Voice AI and Its Impact17:06 AI Marketing Scams to Avoid25:16 Marketing Challenges and Opportunities25:58 AI in Social Media Management26:33 Foundation Rescue Supply Partnership27:59 AI and Anti-Detection Software33:28 Voice AI in Contracting35:43 Implementing Voice AI43:54 Real Estate and Right of First Refusal46:49 ConclusionContact Shane Evans at:Website: https://agencyapps.com/ LinkedIn: https://www.linkedin.com/in/shaneeddieevans/ Facebook: https://www.facebook.com/ShaneEddieEvans/ Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, Will discusses the top five objections that home service contractors often face and introduces the CRIS method (Clarify, Rephrase, Isolate, Satisfy) for effectively closing sales. Will emphasizes the importance of understanding homeowners' concerns and treating them with dignity. He provides detailed role-playing examples for handling objections related to getting multiple bids, involving absent decision makers, product solutions, financing, and value considerations. The episode also highlights the significance of creating a low-pressure, conversational sales environment and the benefits of using financing options.00:00 Trailer02:45 The Five Major Objections04:43 Understanding and Handling Objections08:07 The CRIS Sales Closing Process09:45 Handling the 'Other Bids' Objection20:49 Addressing the 'Talk to Spouse' Objection29:46 Solution Objections and Their Importance33:48 Addressing Value Objections33:59 Importance of Financing Options34:39 Understanding Customer Needs for Financing35:38 Simplifying the Financing Process38:32 Role-Playing Financing Scenarios41:17 Handling Value Objections41:45 Breaking Down Value Metrics50:38 Emotional Reasons for BuyingWill Blake’s email: [email protected] Episode 21 with Jesse Davis - The Financing Technique that can 2x a Contractor's Revenue https://youtu.be/Q09alt_0SAE?si=3hSXTTsaeUIWwe8N Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will and Terry discuss the complexities and benefits of captive insurance with seasoned insurance executive Rich Hess from Plexus Group. The conversation unpacks how small businesses and contractors can navigate rising insurance costs, explores the concept of captive insurance, and provides practical advice on making informed decisions. Rich shares his extensive experience in the industry, including his transition from a traditional broker to a consultant role, emphasizing the importance of consumerism in healthcare. The episode also touches on how technology and AI are revolutionizing the insurance landscape and offers insights into self-paid health plans, property insurance, and the future of captive insurance amid changing demographics and economic conditions.00:00 Trailer01:23 Terry and His Historical Property04:37 Introducing Today's Guest: Rich Hess05:33 Understanding Captive Insurance07:16 Benefits of Self-Funded Insurance Plans17:47 Consumerism in Healthcare23:56 Captive Insurance: Getting Started34:14 Understanding Stop-Loss Insurance35:57 Exploring Captive Insurance37:03 Captive Insurance for Real Estate Investors39:04 Health Share Plans for Small Employers40:08 The Importance of Consumerism in Healthcare52:52 Navigating Healthcare Costs with AI57:39 Rich's Career Screw-Up and Lessons Learned01:03:55 ConclusionContact Rich Hess at:Website: https://www.plexusgroupe.com/ LinkedIn: https://www.linkedin.com/in/rich-hess-8106a5122/ Instagram: https://www.instagram.com/plexusgroupe Facebook: https://www.facebook.com/theplexusgroupe/ Twitter: https://x.com/plexusgroupe Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will and Drake discuss a curated list of the top 10 innovative tech products revolutionizing the construction industry. From AI-driven tools like Rilla AI and Elevenlabs to cutting-edge hardware like Hilti's exoskeleton and digital measuring device, Moasure, the episode covers various gadgets and software aimed at making business operations smoother and more efficient. Join them as they explore fleet tracking with Samsara, website optimization with Hotjar, sketching and estimating with ArcSite, and more. They also discuss the implications of AI on job roles and share personal anecdotes on their experiences using these tools. Perfect for contractors looking to stay ahead in tech!00:00 Trailer01:17 The Tinkerer Spirit06:15 AI in Sales: Rilla11:40 Revolutionizing Measurements: Moasure20:45 Website Optimization with Hotjar28:07 AI Voice Technology: Elevenlabs31:41 Leveraging AI to Optimize Business Operations32:35 The Impact of AI on Job Roles and Wages35:38 Implementing Call Recording and AI for Sales37:43 Fleet Tracking and Safety with Samsera43:26 Exploring AI Tools for Home Services50:06 Innovative Tools and Systems for Construction54:12 ArcSite: Revolutionizing Sketching and Estimating57:42 Bonus Content: AI Avatars and Future Applications01:03:48 ConclusionAI Tech Tools Mentioned:RillaMoasureHotjarElevenlabsShipShapeDelphi.AIHilti On TrackSamseraAnam.AIArcSite and Foundation ScanFoundation Rescue Supply Link:https://www.foundationrescuesupply.com/ Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1 The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will and Terry interview H.B. Marshall, VP of Sales and Business Development at Your Crawlspace. They discuss the top strategies for contractors looking to enter the market and highlight the importance of training and partnerships with experts. H.B. shares his journey from a family business to a leading provider in the crawlspace market. They cover the impact of geographic markets, product development, and industry trends, including tariffs and material costs, offering invaluable insights for contractors aiming to grow their business.00:00 Trailer01:31 Subscriber Shoutout03:36 Introducing H.B. Marshall07:05 The Evolution of “Your Crawlspace”14:46 Training and Growth in the Crawlspace Industry19:14 Challenges and Opportunities in the Southeast Market23:07 Advice for New Contractors in Crawlspace Repair32:01 Early Innovations in Crawlspace Solutions32:21 Expanding Business Ventures33:36 Challenges and Strategies in Patenting35:14 Market Research and Product Development37:18 Providing Superior Service and Products41:35 Impact of Tariffs and Material Costs55:06 Lessons from Business Decisions57:13 ConclusionContact H.B. Marshall at:Website: https://www.yourcrawlspace.com/ LinkedIn: https://www.linkedin.com/in/h-b-marshall-b63353190/ Instagram: https://www.instagram.com/hbmarshiv/ Facebook: https://www.facebook.com/h.b.marshall.2025/ Youtube: https://www.youtube.com/@yourcrawlspace Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will and Drake interview Daniel Gonzalez, the owner and General Manager of Alpha Pro Roofing and Construction. Daniel discusses his journey in the roofing industry, the transition from general construction to a niche focus on roofing, and the strategic moves that have enabled the company to scale from zero to $3 million in annual revenue. They delve into the challenges and solutions of hiring and training salespeople, the importance of company culture, and the influence of Daniel's and his wife's ministerial background on their business practices. They also explore the role of technology in roofing, including the use of drones, thermal imaging, and AI for operational efficiency. Additionally, the conversation touches on the dynamics of running a family-owned business and future aspirations for expansion.00:00 Trailer02:39 Introducing Daniel Gonzalez04:43 The Journey of Alpha Pro Roofing07:43 Balancing Ministry and Business15:15 Scaling the Business26:32 Hiring and Training Salespeople30:32 Navigating the Roofing Industry31:56 Rebranding to Stand Out36:17 Family Dynamics in Business39:26 Future Growth Plans43:51 Incorporating Technology in Roofing53:59 Lessons from Business Mistakes57:11 ConclusionContact Daniel Gonzales at:Website: https://alpharoofingok.com/ LinkedIn: https://www.linkedin.com/in/daniel-alphapro/ Instagram: https://www.instagram.com/alphaproroofing/ Facebook: https://www.facebook.com/AlphaRoofingOK/ Books Mentioned:Fanatical Prospecting by Jeb Blount: https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone/dp/1119144752 You Can't Teach a Kid to Ride a Bike at a Seminar by Sandler:https://www.amazon.com/Cant-Teach-Ride-Bike-Seminar/dp/0071847820 Cracking the Sales Management Code by JORDAN:https://www.amazon.com/Cracking-Sales-Management-Code-Performance/dp/0071765735 People Can't Drive You Crazy If You Don't Give Them the Keys by Dr. Mike Bechtle:https://www.amazon.com/People-Cant-Drive-Crazy-Dont/dp/080072111XFoundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this QA episode of Beers with Contractors, hosts Will and Terry, along with producer Drake, tackle a range of topics vital to contractors. They dive deep into the differences between hourly and piece rate pay, offering advice on moving towards a piece rate system while highlighting legal and compliance issues. They discuss the importance of sound bookkeeping, job costing, and asset management, sharing personal anecdotes and practical tips. The episode covers the entrepreneurial operating system (EOS) and its significant benefits for business operations. They also explore effective financing options for sales teams and the role of AI in future inside sales tasks. The episode wraps up with a lively discussion on the pros and cons of detailed proposals and how to effectively use van wraps for business branding.00:00 Trailer01:37 OSHA Violations and Property Management Stories03:23 Controller vs. Fractional CFO: Financial Strategy Discussion11:48 Implementing EOS: Challenges and Benefits20:13 Asset Management and Depreciation21:11 Foundation Rescue Supply: Partnering for Business Growth29:07 Navigating the Complex World of Taxes29:48 The Importance of Simplifying Proposals32:06 The Role of Detailed Record Keeping35:43 Understanding Piece Rate and Its Implications39:58 Exploring Different Pay Models43:33 Effective Financing Options for Sales Teams47:37 The Future of AI in Inside Sales52:08 ConclusionFoundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will and Terry welcome Tyle North, President of Atlas Asphalt. Tyle shares fascinating insights about the high volume of asphalt recycling in the U.S., the effects of economic changes on the sector, and the technological advancements in asphalt application. The episode also explores the reasons behind potholes, the push for better road safety amidst distracted driving, and the importance of engaging young minds in the industry. Tyle also recounts a major screw-up involving the accidental milling of a two-mile road section and explains ongoing efforts to innovate within the industry.00:00 Trailer02:23 Meet Tyle North from Atlas Asphalt04:30 Challenges and Misconceptions in Paving05:44 Economic Impact and Innovations in Asphalt16:11 Workforce Shortages and Industry Engagement31:18 Technological Advancements in Asphalt34:50 The Importance of Zipper Merging36:16 The Science Behind Potholes38:57 Innovations in the Paving Industry43:31 Challenges with Autonomous Driving46:10 Distracted Driving and Road Safety52:24 A Major Screw-Up in Paving56:29  ConclusionContact Tyle North at:Website: https://atlaspavingok.com/Work Zone Safe is a nonprofit-focused online initiative to improve safety awareness among new teen drivers in highway work zones and around first responders.Link here: https://urldefense.proofpoint.com/v2/url?u=http-3A__www.workzonesafe.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=B2WQ9fLM5qFS6Yf2PRveZGCsELcITkOL13JMweXgePw&m=XGOUz-fQWR8RK3I52yIoplf-s0p60Rws9p58_J07oCbkJl9ecJ_Hh_nS_yAwHn92&s=IDi3fN9pub5YXlzffF52TShz0G4EfWZGKyPfxkiy_gk&e=Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass! Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will and Terry are joined by a very special guest—Will's wife, Sydney—the CEO of Vesta Foundation Solutions. Together, they discuss the challenges and rewards of managing a business with a spouse, breaking down the nuances of leadership, gender dynamics in construction, and building a strong management team. Sydney shares her invaluable experiences from working with Will for 18 years, highlighting the importance of setting boundaries, fostering healthy conflict, and the transformative power of understanding your team's dynamics. Dive into the journey of how Vesta Foundation Solutions grew to employ over 60 people and generate over $12 million in revenue while keeping family and business life in balance.00:00 Trailer01:16 Meet the Guest: Sydney Blake04:00 Working Together as a Couple06:07 Balancing Family and Business08:52 Challenges and Gender Dynamics in Construction21:46 Leadership and Team Dynamics27:54 The Power of Love Languages in Leadership29:44 Implementing the Working Genius Assessment30:56 The Role of High Galvanizers in Business35:18 Building a World-Class Leadership Team39:28 The Responsibility Process and Accountability43:55 Identifying and Overcoming Capacity Ceilings48:38 Mystery Shopper Program in Construction53:01 Celebrating Milestones with Fun Incentives57:52 ConclusionContact Sydney Blake at:Website: https://www.vestafoundationsolutions.com/LinkedIn : https://www.linkedin.com/in/sydney-blake-81381768/Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass! Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Software https://per4mance.io - Pay for performance, not hours

In this episode of Beers with Contractors, hosts Will and Terry invite Ryan Dalton, co-founder and CRO of Shipshape, to discuss how their smart home technology is transforming the home maintenance industry. Ryan shares insights on Shipshape's capabilities in preventing costly maintenance issues like mold and water damage, the advantages it offers contractors, and the significant reduction in maintenance plan churn when using their product. The discussion covers the benefits of AI assistants, the challenges of traditional home maintenance practices, and the evolving landscape of smart home technology. The episode also tackles the complexities of maintaining rental properties, the impact of institutional capital on trades like HVAC and waterproofing, and the importance of proactive alerts to save homeowners from expensive repairs. The show wraps up with Ryan's candid stories of personal and professional challenges, highlighting the journey and growth of Shipshape.00:00 Trailer01:11 National Construct My Future Camp02:20 Introducing Ryan Dalton and His Background03:57 Challenges in the Contracting Industry06:12 The Importance of Technology in Home Maintenance10:08 Shipshape's AI Assistant: Sam18:16 The Future of Home Maintenance Technology25:11 Perception and Value of Maintenance Plans25:57 Homeowners' Desire for Data and Monitoring26:21 Contractors and the Painkiller Solution27:29 Business Side of Maintenance Plans27:56 Trends and Best Practices in Maintenance Plans31:41 Engaging Past Customers for Success33:21 Technological Integrations and Smart Home Products36:53 Shipshape's Real-Life Success Stories43:27 Future Roadmap and Innovations50:24 Personal Anecdotes and Lessons Learned56:18 ConclusionContact Ryan Dalton at:Website: https://www.shipshape.ai/LinkedIn (Ryan): https://www.linkedin.com/in/ryanricharddalton/LinkedIn (Shipshape): https://www.linkedin.com/company/shipshape-ai/Instagram: https://www.instagram.com/shipshape.ai/Facebook: https://www.facebook.com/ShipshapeAIEmail: [email protected] Shipshape App on:Apple: https://apps.apple.com/pl/app/shipshape-home/id1504558034Google Play: https://play.google.com/store/apps/details?id=ai.shipshape.home.app&hl=en&pli=1Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass! Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Softwarehttp://unisonworx.com/per4manceUnison is Workforce Management Software for the Construction IndustryLearn more at https://unisonworx.com/industries/construction

In this episode of Beers with Contractors, hosts Will and Terry welcome Dan Fitzgerald, a marketing powerhouse in the home service industry with over 25 years of experience. The discussion begins with marketing strategies and the importance of a 10% advertising budget for contractors of various sizes. Dan breaks down his Proven Pipeline Performance Program, which includes tracking, innovative marketing, social media, video content, and community engagement. The conversation also touches on the challenges contractors face at different growth stages, the importance of brand building, and the criticisms of some common industry practices. Dan offers practical advice for contractors looking to grow their market share and dominate their local markets.00:00 Trailer02:28 Guest Introduction: Dan Fitzgerald04:41 Building Successful Contractor Businesses06:45 Marketing Strategies and Trends15:50 The Importance of Follow-Up and Customer Communication22:54 Understanding the Value of Leads25:09 Understanding KPIs and Cost Per Lead26:11 The Lead Hive Program27:10 Allowable Cost Per Lead Explained28:12 Challenges in Marketing Budget Allocation30:08 Effective TV Campaign Strategies38:56 Proven Pipeline Performance Program49:45 Simplifying Contractor Marketing52:09 Dan's Embarrassing Training Blooper54:53 ConclusionContact Daniel F. Fitzgerald III at:Website: www.globalgrowthnetworks.comEmail: [email protected]: https://www.linkedin.com/in/daniel-f-fitzgerald-iii/Instagram: https://www.instagram.com/globalgrowthnetworks/Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass! Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Softwarehttp://unisonworx.com/per4manceUnison is Workforce Management Software for the Construction IndustryLearn more at https://unisonworx.com/industries/construction

In this episode of Beers with Contractors, hosts Will and Terry are joined by RK Bob Brown, known as the 'Dirt Whisperer,' an expert with over 35 years of experience in the foundation repair and engineering industry. Bob shares his extensive experience in foundation repair and home inspection. He also talks about common mistakes contractors make, the intricacies of soil movements causing structural damage, and the importance of utilizing advanced tools like SpatialVision for accurate diagnosis and training. The discussion also touches on his journey of building and successfully exiting his business, the evolution of composite materials in construction, and the significant impacts of ethical standards in the industry. Bob provides practical advice for homeowners and contractors alike on understanding soil complexities and choosing the right foundation system00:00 Trailer02:13 High School Internship Program Success03:33 Discussion on 32-Hour Work Week Bill07:00 Introducing the Dirt Whisperer12:10 Foundation Repair Industry Insights27:03 SpatialVision and Engineering Solutions29:44 Human Nature and Documentation in Engineering29:59 Foundation Systems Across Different Regions30:47 Challenges with Post-Tension Slabs31:57 Innovations in Rebar and Composite Materials35:02 The Impact of 3D Models in Construction41:11 Scaling and Exiting a Business44:24 Lessons Learned from Business Mistakes51:00 ConclusionContact RK Bob Brown at:Website: https://foundationrepairsecrets.com/Email: [email protected]: https://www.facebook.com/profile.php?id=100091242556277Youtube: https://www.youtube.com/@TheDirtWhispererTikTok: https://www.tiktok.com/@rkbobbrown?lang=enTwitter: https://x.com/RK_BobBrownInstagram: https://www.instagram.com/rkbobbrownCredits: https://foundationprosfl.com/why-is-foundation-heaving-and-how-to-fix/Foundation Rescue Supply Link:https://www.foundationrescuesupply.com/Contractors Kick Ass!Podcast Store Link:https://williamwalkerblake.com/store-1The Worker Incentive Program that Contractors Love! - Per4mance Softwarehttp://unisonworx.com/per4manceUnison is Workforce Management Software for the Construction IndustryLearn more at https://unisonworx.com/industries/construction