Clicks and Clarity with Claire

Send us Fan Mail$953 for one lead from a commercial water cooler company. Multiple agencies had failed to fix it.Claire explains why maximise conversions fails without conversion data, how broad match keywords attracted domestic consumers instead of business buyers, and what the actual fix looked like.She breaks down why a $50 countertop water cooler search and a $2,000 commercial installation search need completely different campaigns — and why Google will always take the cheap route if you let it.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailThe optimisation score went up. The results went down.Claire audited a dog training school where 3 services were mixed into one campaign, the display network was bringing in fraud leads, and Google was spending the budget on puppy training searches instead of the high-value board and train enquiries.She explains why the optimisation score measures compliance with Google, not performance for you — and why $20/hour puppy classes were eating the budget meant for $2,000+ board and train programmes.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan Mail4,085 keywords in a single ad group. One ad doing the work for all of them. And the word cleaning was misspelled in every headline.Claire breaks down the air duct cleaning account that had everything wrong — dynamic keyword insertion pulling in random terms, target impression share wasting budget on visibility instead of leads, and one landing page for every service.She explains what a properly structured campaign actually looks like and why the competitors with separate pages for each service were winning.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan Mail$23,000 spent in a month. 9 form submissions. Zero phone calls tracked.Claire audits a home remodelling company where maximise clicks was still running after a year, 60 keywords were crammed together, and luxury leads were being buried by general searches.She explains why missing phone tracking means you are guessing whether your ads work — and why luxury home remodelling keywords need their own campaign with their own budget.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan Mail In this dynamic episode of “Clicks & Clarity with Claire,” Claire Jarrett, CEO of Jarrett Digital, pulls back the curtain on why your rivals are scooping up the best leads—and exactly how you can beat them at their own game. You’ll learn Claire’s step-by-step framework for auditing competitor keywords, crafting ads that out-promise the rest, and reverse-engineering high-converting landing pages. Plus, she breaks down the smarter bidding tactics, data-driven testing routines, and expert insights that turn every campaign into a scalable growth machine. Tune in and transform your Google Ads strategy into your fiercest competitive advantage. https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this dynamic episode of "Clicks & Clarity with Claire," discover how to outsmart your competitors with savvy Google Ads strategies. Claire Jarrett reveals the secrets to analyzing rival campaigns, identifying improvement opportunities, and leveraging continuous testing for success. Learn how data-driven decisions and expert insights can give your business the competitive edge it needs to achieve scalable growth. Tune in and transform your ad strategy into a powerful tool for dominating your industry!https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this eye-opening episode of "Clicks & Clarity with Claire," we uncover the costly blunders that could be sabotaging your Google Ads campaigns. From over-relying on Google's automated recommendations to neglecting negative keywords, Claire Jarrett reveals the common pitfalls that drain your budget and attract the wrong leads. Tune in to learn how to take control, optimize your strategy, and transform your ad spend into profit. Don't let these mistakes hold you back—discover the secrets to Google Ads success today!https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this compelling episode of "Clicks & Clarity with Claire," we uncover the secrets behind your competitors' success and reveal how you can outsmart them in the Google Ads arena. Claire Jarrett, a seasoned expert in digital marketing, shares insights from her in-depth competitor analyses, highlighting what top competitors are doing right and how you can leverage these strategies for your own campaigns.Discover actionable tips on identifying your competitors' strengths, from their bidding strategies to their ad copy consistency and landing page designs. Learn how to reverse engineer these successful elements and incorporate them into your own Google Ads strategy to gain a competitive edge.Tune in to "Clicks & Clarity with Claire" and equip yourself with the knowledge and strategies to beat your competitors and achieve unparalleled success in your digital marketing efforts.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this episode of "Clicks & Clarity with Claire," we delve into the art of scaling your Google Ads campaigns without the pitfalls of micromanagement. As businesses grow, the demands on your time and resources increase, making effective delegation not just a choice, but a necessity. Join Claire Jarrett as she explores how to empower your team, set clear expectations, and maintain open lines of communication to ensure your Google Ads efforts are both efficient and effective.Discover the keys to building a trusted partnership with your Google Ads team, allowing you to focus on strategic growth while they handle the day-to-day execution. Learn how to leverage technology for real-time insights, fostering a culture of accountability and innovation. Claire shares actionable strategies to help you delegate with confidence, ensuring your campaigns deliver the results you need without the need for constant oversight.Whether you're a business owner overwhelmed by the complexities of Google Ads or a leader looking to optimize your team's performance, this episode offers valuable insights to help you scale successfully. Tune in to "Clicks & Clarity with Claire" and learn how to delegate wisely, trust your team, and watch your business soar.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this episode of Clicks & Clarity with Claire, we're diving into a critical question: Why aren't your Google Ads converting—and how can you fix it fast?Claire Jarrett reveals common pitfalls that quietly sabotage your campaigns, from inaccurate conversion tracking that inflates your results, to targeting mistakes that attract the wrong audience and drain your budget.You'll discover how to quickly identify and fix these issues, ensuring your ads attract high-intent buyers—not just clicks.Learn how to align your landing pages precisely with your ads, allocate your budget effectively, and finally see the conversions you've been missing.Tune in now to stop wasting money on ads that don't convert—and start generating leads that actually grow your business.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this episode of Clicks & Clarity with Claire, we're unpacking a costly mistake many advertisers don't even realise they're making: the lazy ad group.Claire Jarrett reveals why lumping all your keywords into a single ad group isn't just messy—it's actively hurting your results.You'll discover how proper campaign structure directly impacts your click-through rates, quality scores, and ultimately, your cost per lead.Learn exactly how to structure your ad groups around clear themes, match them precisely to your ads and landing pages, and watch your conversions soar.Stop settling for lazy ad groups.Tune in now and transform your Google Ads performance.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this episode of Clicks & Clarity with Claire, we're tackling a costly mistake many advertisers make: guessing instead of targeting.Claire Jarrett reveals why adding more keywords doesn't mean more leads—and how it often leads to wasted budgets and poor-quality clicks.You'll learn how to identify buyer intent, structure your campaigns around transactional searches, and use negative keywords to filter out irrelevant traffic.Stop guessing, start targeting, and finally attract clicks from people ready to buy.Tune in now and transform your Google Ads results.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this episode of Clicks & Clarity with Claire, we're diving into negative keywords—your secret weapon for filtering out irrelevant clicks and protecting your Google Ads budget.Claire Jarrett shares real-life examples of businesses wasting thousands on the wrong audience, simply because they overlooked negative keywords.You'll learn exactly how to identify and exclude irrelevant searches, competitor names, and even your own brand terms to ensure your ads attract only high-intent buyers.Tune in now to stop wasting money on clicks that never convert—and start attracting leads that actually matter.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan Mail Discover why understanding offline conversions is essential for businesses with both online and offline presences, and learn how to leverage Google Ads to track these real-world actions effectively.Claire explains the importance of capturing the Google Click ID (GCLID) and integrating it with your CRM to connect online interactions with offline sales. Through practical examples and a step-by-step guide, you'll gain insights into optimizing your ad spend and targeting based on comprehensive conversion data. https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this episode of Clicks & Clarity with Claire, Claire Jarrett demystifies one of Google Ads' most powerful tools—Dynamic Keyword Insertion (DKI). Learn how DKI can save you time, increase ad relevance, and boost click-through rates by automatically tailoring your ads to match search queries. Claire walks you through how to set it up, when to use it, and the common mistakes that could cost you clicks—or worse, land you in legal hot water. Whether you're new to DKI or looking to refine your strategy, this episode offers practical tips, real-world examples, and expert insights to help you get it right. Tune in for clarity that converts!https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIs your Google Ads budget quietly leaking away? In this episode of Clicks & Clarity with Claire, Google Ads expert Claire Jarrett walks you through her proven, step-by-step audit process that reveals wasted spend, boosts performance, and drives better ROI.From checking your Quality Score to optimizing keywords, targeting, ad content, and campaign settings—this is the complete guide to running a smarter, more profitable PPC campaign. Claire also uncovers common audit mistakes (like blindly following Google’s auto-recommendations) and explains why a “set it and forget it” mindset is holding your ads back.Whether you're DIY-ing your audits or looking for expert support, this episode is your go-to resource for transforming confusion into conversion.📌 What you’ll learn:How to check your most important metricsWhy targeting and keyword reviews are non-negotiableThe hidden dangers of broad match and Google Display NetworkWhy conversion tracking is the backbone of smart campaignsHow often you really need to audit🔧 Plus, discover resources to help you go further—from Claire’s 30-minute strategy calls to her best-selling Google Ads book.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this episode of Clicks & Clarity with Claire, we’re breaking down one of the most hotly debated strategies in PPC: Single Keyword Ad Groups (SKAGs). Claire Jarrett walks you through what SKAGs are, how they can boost your Quality Score, lower your costs, and give you full control over your Google Ads campaigns. You'll learn the pros, the cons, and how to optimise SKAGs effectively in 2025. Whether you're new to SKAGs or looking to refine your approach, this episode gives you the clarity you need to turn clicks into customers.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this episode of Clicks & Clarity with Claire, discover the power of Google Ads callouts — those short, attention-grabbing snippets that highlight your unique selling points and promotions. Claire breaks down how callouts differ from structured snippets, why they boost your Quality Score, and how to set them up for maximum impact. Learn best practices for crafting compelling callouts, scheduling them strategically, and using them to stand out from the competition. Whether you’re new to callouts or looking to refine your Google Ads strategy, this episode will help you turn every extra character into more clicks and conversions. Tune in and start calling out what makes your business better today!https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn Today’s podcast, here’s what you’ll learn:🎯 How to identify and use intent-driven keywords that attract high-quality B2B leads🧠 The secret to structuring ad groups by buyer journey stage✍️ Why data-driven ad copy always outperforms fluff👥 The power of audience layering and remarketing done right⏰ Using dayparting and ad scheduling to avoid wasted spend📈 The role of micro-conversions and proper tracking in long B2B sales funnels🧪 A/B testing ideas that actually move the needle💸 How to budget effectively — and scale when you’re readyPlus, Claire shares actionable tips on landing pages, ad extensions, and how to avoid the most common mistakes she sees in B2B Google Ads.👉 Ready to turn your campaigns into a growth engine? Grab your copy of Rapid Google Ads Success or book a strategy session with Claire at clairejarrett.com.🎧 Tune in now — because clarity leads to clicks, and clicks lead to customers.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this episode of Clicks & Clarity with Claire, we’re calling out one of the biggest mistakes in digital marketing—vague customer personas—and showing you how to replace them with data-driven audience targeting using Google Ads affinity audiences. Claire explains how to tap into real-world behaviours, interests, and lifestyles to create more relevant ads, lower your cost-per-click, and generate better-qualified leads. You’ll learn the difference between affinity and in-market audiences, when to use each, and how to layer them for smarter campaign targeting. Plus, Claire shares practical examples, setup tips, and testing strategies to help you get real results. If you're still targeting "busy mums in their thirties," it's time to upgrade your strategy. Tune in and discover how to make your marketing more human—and far more effective.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this episode of Clicks & Clarity with Claire, we're breaking down one of the most powerful tactics in modern Google Ads strategy: layering audiences and keywords. Claire walks you through how to combine user intent with audience targeting to attract higher-quality leads, lower your cost per conversion, and run smarter, more efficient campaigns. Whether you're advertising skincare or financial services, you'll learn how to structure your ad groups, choose the right keyword match types, set up audience segments, and craft ad copy that truly connects. Plus, Claire shares budgeting tips, bidding strategies, and optimisation techniques to help you get the most out of every dollar you spend. If you're ready to stop wasting clicks and start generating real results, this episode is for you.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this episode of Clicks & Clarity with Claire, we're cutting through the confusion around one of the most powerful yet often overlooked features in Google Ads: Ad Assets (formerly known as ad extensions). Claire Jarrett breaks down exactly what they are, why they matter, and how to use them effectively to boost your click-through rates, improve your Quality Score, and drive more conversions. From sitelinks and callouts to lead forms, images, promotions, and beyond—you’ll learn how to make each asset type work for your business. Whether you're new to Google Ads or looking to optimise existing campaigns, this episode is packed with actionable tips, common mistakes to avoid, and a step-by-step strategy to turn underperforming ads into profitable powerhouses. Don’t miss this comprehensive guide to getting the most out of your ad spend.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan Mail🎧 Clicks & Clarity with Claire — Episode: Why You Could Be Paying More Than Your Competitors for the Same Clicks in Google AdsIn this episode, Claire Jarrett unpacks one of the most misunderstood aspects of Google Ads: why some advertisers pay drastically more for the same clicks. Discover how Google’s obsession with relevance shapes ad pricing, and why Quality Score — an often-overlooked metric — could be silently draining your ad budget or boosting your ROI. Claire breaks down how Google rewards advertisers with cheaper clicks and how you can turn the algorithm to your advantage. If you’re spending on Google Ads without understanding Quality Score, this episode is your wake-up call.🖥️ Learn more or book a call at clairejarrett.comhttps://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this episode of Clicks & Clarity with Claire, we're diving deep into a common Google Ads headache: attracting bargain hunters and low-quality leads that drain your budget without delivering results.Claire Jarrett reveals how Google's algorithm often chases easy clicks, leading to inflated conversion numbers and frustrated sales teams.You'll learn exactly how to spot the red flags in your search terms report, identify misleading conversions, and tighten your targeting to attract serious buyers instead of casual browsers.Discover practical strategies including precise keyword targeting, aggressive use of negative keywords, and crafting ad copy that naturally filters out bargain hunters.Claire also shares insights on aligning your landing pages with your ads, choosing bidding strategies that prioritise quality over quantity, and structuring your campaigns to clearly separate branded from non-branded traffic.If you're tired of wasting money on clicks that never convert, this episode will give you the clarity and actionable steps you need to transform your Google Ads campaigns into powerful lead-generation tools.Tune in now and learn how to stop attracting bargain hunters—and start attracting profitable customers instead.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this episode of Clicks & Clarity with Claire, we're uncovering a common Google Ads mistake that's quietly sabotaging your results: overly broad geographic targeting.Claire Jarrett explains why targeting too large an area can quickly drain your budget, attract irrelevant clicks, and deliver leads you can't realistically serve.You'll discover why broader isn't always better—and how narrowing your geographic targeting can dramatically improve your ROI.Claire shares practical strategies for defining your ideal service area, segmenting campaigns by region, and creating location-specific ads and landing pages to boost relevance and quality scores.You'll also learn how precise geographic targeting combined with strategic keyword selection and aggressive negative keyword usage can significantly enhance your campaign performance.If you're tired of wasting budget on clicks from areas you can't serve, this episode will show you exactly how to tighten your targeting, optimize intentionally, and ensure every dollar counts.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this episode of Clicks & Clarity with Claire, we're diving deep into one of Google's most popular—and misunderstood—bidding strategies: 'Maximize Conversions'.Claire Jarrett reveals the hidden pitfalls behind this seemingly straightforward setting, explaining why it can sometimes lead to wasted budgets, poor-quality leads, and disappointing results.You'll discover exactly when 'Maximize Conversions' is the right choice for your business—and when it could quietly sabotage your campaigns.Claire shares practical insights on the importance of having sufficient conversion volume before activating this strategy, and why precise conversion tracking is absolutely essential to avoid Google's algorithm optimizing for low-value actions.You'll also learn how to structure your keyword strategy effectively, manage your budget carefully, and why regular monitoring and strategic adjustments are crucial to making 'Maximize Conversions' work for you.If you've ever wondered whether Google's 'Maximize Conversions' setting is truly delivering the results you need, this episode will give you the clarity and confidence to make informed decisions—ensuring every dollar you spend countshttps://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this episode of Clicks & Clarity with Claire, we're uncovering a hidden issue quietly draining your Google Ads budget: competitor clicks. Claire Jarrett reveals why competitors might be clicking your ads—whether out of curiosity, competitive research, or deliberate sabotage—and how these clicks can waste thousands of dollars each month. You'll learn practical strategies to identify and stop competitor clicks, including IP exclusions, third-party click fraud prevention software, strategic keyword targeting, ad scheduling adjustments, geographic targeting, and careful remarketing setup. Claire also emphasizes the importance of regularly monitoring your click data, promptly reporting suspicious activity to Google, and proactively protecting your ad spend. If you're tired of seeing your budget drained by competitor clicks, this episode will show you exactly how to take control, protect your ads, and ensure every dollar counts.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this episode of Clicks & Clarity with Claire, we're tackling a hidden source of frustration in many businesses: the disconnect between your Google Ads campaigns and your sales team's expectations.Claire Jarrett reveals why your sales team might secretly resent your Google Ads strategy—often due to unqualified leads, wasted time, and unclear targeting.You'll discover actionable strategies to bridge this gap, including how to target high-intent keywords, leverage negative keywords effectively, and craft ad copy and landing pages that clearly communicate who your ideal customer is (and isn't).Claire also highlights the importance of prioritising lead quality over quantity, setting up detailed conversion tracking, and maintaining regular communication with your sales team to continually refine your approach.If you're tired of your sales team chasing leads that never convert, this episode will show you exactly how to align your Google Ads strategy with your sales team's needs—transforming frustration into collaboration and results.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailEveryone’s seen it: that quiet grey label that says “Learning.”But behind the scenes, Google is testing random combinations, guessing what might work — and using your ad spend to do it.In this episode, Claire exposes what the learning phase really means, why it silently wrecks small-budget campaigns, and how to spot when your money’s being wasted.You’ll learn:Why most businesses let Google run wild (and pay the price)How to tighten your signals and stop accidental overspendThe real reason Google counts low-quality conversions during learningThe red flags to watch for in the first 14 daysIf your Google Ads are “running” but not converting, this episode is your wake-up call.Clarity leads to clicks. Clicks lead to customers. Let’s make sure your budget fuels the right ones.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this eye-opening episode of "Clicks & Clarity with Claire," host Claire Jarrett tackles the controversial topic of competitor bidding in Google Ads. Drawing from her extensive experience in auditing and optimizing campaigns, Claire reveals why this seemingly clever strategy often backfires, draining budgets and yielding poor results .Claire breaks down the risks associated with aggressive competitor bidding, including inflated costs per click, low Quality Scores, potential legal issues, and wasted ad spend . She shares real-world examples of campaigns gone wrong and provides actionable alternatives to improve ad performance without resorting to risky bidding tactics .Listeners will learn smarter approaches to Google Ads, focusing on refining keyword strategies, improving Quality Scores, and analyzing competitor tactics effectively . Claire emphasizes the importance of highlighting unique selling propositions and optimizing campaign structures for better results .This episode is a must-listen for businesses struggling to compete in Google Ads or those considering competitor bidding as a strategy. Claire's insights will help advertisers make informed decisions, avoid costly mistakes, and develop more effective, budget-friendly Google Ads campaignshttps://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this episode of "Clicks & Clarity with Claire," Claire Jarrett debunks the common myth that increasing your Google Ads budget automatically leads to better results. Drawing from her extensive experience in auditing Google Ads accounts, Claire reveals how inefficient spending often stems from poor campaign structure, broad keyword targeting, and misaligned budgets .She provides actionable insights on optimizing ad spend, including focusing on high-intent keywords, structuring campaigns with themed ad groups, and aligning daily budgets with specific conversion goals . Claire emphasizes the importance of quality scores, strategic use of the Display Network, and accurate conversion tracking to prevent inflated performance metrics .The episode concludes with key takeaways for smarter budget management, encouraging listeners to prioritize relevance, structure, and continuous optimization over simply increasing ad spend. Claire's expert advice aims to help businesses achieve better Google Ads results without necessarily spending more, highlighting that success in Google Ads is about working smarter, not just harder or more expensively Ihttps://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a crucial question: Should you be running brand campaigns on Google Ads?Drawing from real-world audits and success stories, Claire reveals why bidding on your own brand name is not just smart—it's essential in today's competitive digital landscape . She breaks down common misconceptions about brand campaigns and explains how they can be a game-changer for your business.Learn why brand campaigns are crucial for protecting your territory from competitors, controlling your brand's narrative, and capturing ready-to-buy customers . Claire shares expert insights on crafting precise, effective brand campaigns that avoid wasted spend and attract high-quality leads .Discover how brand campaigns can boost your account's overall performance and provide valuable data for your marketing strategy . Claire also addresses common objections and shares a real-world example of a company that saw exceptional results from their brand campaign .Whether you're new to Google Ads or looking to optimize your existing campaigns, this episode is packed with actionable strategies to improve your ROI and business efficiency. Don't miss Claire's expert guidance on transforming your brand campaigns into powerful lead generation tools.Tune in to 'Clicks & Clarity with Claire' and learn how to make every brand click counthttps://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this episode of Clicks and Clarity with Claire, I take you behind the scenes of a real Google Ads audit from a $40K/month account that was bleeding money—while the agency claimed “everything looked fine.”We’ll break down:Why Performance Max isn't a strategy (and what to do instead)The critical visibility mistake most agencies missWhat your click-through rate should be—and what it means if it’s notThe five-step fix to stop wasting ad spend and start scaling smarterWhether you manage your own account or rely on an agency, this episode will give you the clarity you need to make better decisions and stop flying blind.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett exposes the costly mistake of using a single ad for multiple keywords.  Drawing from real-world audits, Claire reveals how this 'one ad fits all' approach leads to plummeting click-through rates, rock-bottom quality scores, and skyrocketing costs. Learn how to break free from this common trap as Claire shares her proven strategies for creating laser-focused ad groups, crafting relevant ad copy, and aligning your landing pages with user intent.  Discover the power of negative keywords, the importance of match types, and why Google's push for automation isn't always in your best interest. Whether you're a seasoned advertiser or new to Google Ads, this episode is packed with actionable insights to help you boost your ad relevance, lower your costs, and dramatically improve your conversion rates. Don't miss Claire's expert tips on testing, optimization, and navigating the customer journey for maximum impact. Tune in to transform your Google Ads strategy and watch your ROI soar. It's time to say goodbye to wasted ad spend and hello to clarity that converts!"https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a critical issue plaguing many businesses: attracting the wrong leads through their ad campaigns. Drawing from real-world audits, Claire reveals how seemingly successful campaigns can waste budget on unqualified traffic, leaving sales teams overwhelmed with time-wasters.  She breaks down common pitfalls, such as broad keyword strategies and misaligned ad copy, that lead to this costly mistake.Learn actionable strategies to filter out irrelevant leads and ensure your ads reach your ideal customers. Claire shares her expert tips on crafting laser-focused ad groups, leveraging negative keywords, and aligning your ad copy and landing pages with your target audience's intent. Discover the power of detailed conversion tracking to distinguish between lead types and the importance of regular communication with your sales team to refine your targeting.  Claire also warns against over-relying on Google's automation, emphasizing the need for intentional, strategic thinking in your campaigns. Whether you're a seasoned advertiser or new to Google Ads, this episode is packed with insights to help you attract higher-quality leads, improve your ROI, and boost your overall business efficiency. Don't miss Claire's expert guidance on transforming your Google Ads from a budget drain to a powerful lead generation machine. Tune in to 'Clicks & Clarity with Claire' and learn how to make every click count!https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this episode of Clicks and Clarity with Claire, we audit Jeff’s Google Ads account—a home inspector unknowingly burning budget on campaigns that never should’ve gone live.You’ll learn:Why display and call-only campaigns often fail for service businessesThe hidden danger of mixing branded and cold trafficHow a $36 lead revealed massive untapped potentialWhat a well-structured account should actually look likeIf your Google Ads feel messy, mismanaged, or mysteriously quiet—this episode will show you what’s going wrong, and how to fix it.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this episode of Clicks and Clarity with Claire, we tear down a real Google Ads account from a solar company—and what we found was jaw-dropping.From paying to advertise for competitors, to letting Google run wild with auto-apply settings, this account was a checklist of what not to do.You’ll learn:Why Display Network can silently drain your budgetThe dangers of “Maximize Conversions” when tracking is brokenHow to fix chaotic keyword strategies and ad group structuresWhat it really takes to generate high-quality solar leadsWhether you manage your own ads or work with an agency, this episode will show you how to spot the red flags, take back control, and finally get the results your business deserves.https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan Mail In this eye-opening episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett tackles a critical issue plaguing many businesses: the 'Set and Forget' fallacy in Google Ads management.Drawing from real-world audits, Claire reveals how seemingly active campaigns can drain budgets on irrelevant traffic, leaving businesses with inflated costs and unqualified leads . She breaks down common pitfalls, such as leaving the Display Network on by default, using overly broad keyword strategies, and misaligned ad copy, that lead to this costly mistake .Learn actionable strategies to filter out irrelevant leads and ensure your ads reach your ideal customers. Claire shares her expert tips on crafting laser-focused ad groups, leveraging negative keywords, and aligning your ad copy and landing pages with your target audience's intent .Discover the power of detailed conversion tracking to distinguish between lead types and the importance of regular communication with your sales team to refine your targeting . Claire also warns against over-relying on Google's automation, emphasizing the need for intentional, strategic thinking in your campaigns .Whether you're a seasoned advertiser or new to Google Ads, this episode is packed with insights to help you attract higher-quality leads, improve your ROI, and boost your overall business efficiency . Don't miss Claire's expert guidance on transforming your Google Ads from a budget drain to a powerful lead generation machine.Tune in to 'Clicks & Clarity with Claire' and learn how to make every click count!https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this crucial episode of 'Clicks & Clarity with Claire', Google Ads expert Claire Jarrett uncovers a common yet costly mistake that's silently draining your ad budget: accidentally leaving the Display Network on for your search campaigns. Claire reveals how this seemingly small oversight can lead to your ads appearing on irrelevant websites, YouTube videos, and even mobile games, attracting unqualified clicks and wasting your budget.  Through real-world examples, including a sailing holiday company receiving calls meant for the Coast Guard, Claire illustrates the bizarre and costly consequences of this setting. Learn how to identify if your campaigns are affected, understand why Google's default settings and recommendations might not always align with your best interests, and discover step-by-step solutions to fix this issue.  Claire also delves into related problems like inaccurate conversion tracking and poor campaign structure that often accompany this mistake. Whether you're managing your own Google Ads or working with an agency, this episode is essential listening. You'll gain invaluable insights on how to protect your ad spend, ensure your ads reach the right audience, and dramatically improve your campaign's performance. Don't let your search ads go rogue. Tune in to 'Clicks & Clarity with Claire' and take control of your Google Ads campaigns today!https://www.clairejarrett.com/Connect with me on LinkedIn

Send us Fan MailIn this eye-opening episode of 'Clicks & Clarity with Claire', Claire Jarrett dives deep into the world of keyword targeting and exposes the costly mistakes many businesses make with broad match keywords. Learn why dumping hundreds of keywords into your campaigns isn't the answer and discover Claire's proven strategies for laser-focused targeting.  Claire reveals her secret weapon for campaign success: the power of negative keywords and how to use them effectively.  She'll guide you through the process of aligning your keywords with your landing pages for maximum relevance and higher Quality Scores. You'll also learn about the 'keyword funnel' approach, how to leverage competitor insights, and why Google's automated recommendations might be sabotaging your results.   Plus, get insider tips on avoiding conversion tracking pitfalls that could be doubling your actual cost per lead. Whether you're new to Google Ads or looking to optimize your existing campaigns, this episode is packed with actionable insights to help you stop wasting your ad budget and start attracting qualified leads. Don't miss Claire's expert advice on creating a Google Ads strategy that aligns with your business goals and delivers real ROI.https://www.clairejarrett.com/Connect with me on LinkedIn