CMO Weekly

In this episode of CMO Weekly, host Hayley Clover sits down with Seth Matlins—one of the most distinctive and influential voices in modern marketing. Make sure to check out Seth Matlins New Podcast: Create or Destroy: Reimagining Marketing” with Seth Matlins is produced by Vox Media Podcast Network in partnership with The Wisdomous Company, with new episodes releasing every Tuesday wherever you get your podcasts.With a career spanning over three decades, Seth has operated at the highest levels of iconic organizations, including serving as the President of Rock the Vote, the first Global CMO of Live Nation, and the Managing Director of the Forbes CMO Network.Today, Seth is embarking on his newest venture: Create or Destroy, a new podcast and live events franchise in partnership with Vox Media designed to reimagine the role of marketing in the modern enterprise.In this deep-dive conversation, Seth shares why he believes marketing must be viewed as an organizational mindset rather than just a functional silo. He challenges the status quo of "data-driven" marketing, discusses the existential risks and rewards of Generative AI, and explains why the best leaders focus on objectives over pretty pictures. Key Takeaways from This Episode:The "Create or Destroy" Philosophy: Why every single decision a company makes—not just the marketing ones—either builds value or destroys it. The Power of Critical Thinking: Seth recounts a pivotal "smack in the face" early in his career at Evian that taught him to prioritize strategy and objectives over superficial aesthetics. Navigating the AI Era: A nuanced look at why GenAI is a powerful "teammate" that risks leading to mass commodification if it isn't steered by human judgment and experience. Defining Influence: Behind-the-scenes insights into how the Forbes "World's Most Influential CMOs" list was curated and why a "bad moment" can actually increase a leader's influence. Building Real Community: Why Seth’s live events operate under Chatham House Rules to ensure "real talk" away from corporate key messages. About Seth Matlins: Seth Matlins is the Founder of The Wisdomous Company and a veteran marketer known for his sharp, witty, and deeply practical perspective on brand building. Throughout his career, he has specialized in roles that never existed before he took them, allowing him to drive entrepreneurial growth within established giants like CAA, Live Nation, and Endeavor. Chapters:0:00 – Intro to Seth Matlins and "Create or Destroy" 3:58 – Having a career of "jobs that didn't exist" 5:22 – Growing up in a household of marketers 7:07 – The Evian lesson: Strategy vs. Pretty Pictures 12:47 – Why modern marketing has "lost the thread" 15:52 – The AI Optimist vs. Pessimist: Avoiding the "Slop" 21:03 – What actually makes a CMO "influential"? 25:34 – Breaking down the "Create or Destroy" mindset 30:00 – The power of human connection and live events 35:11 – Outro and where to find Seth's new show Don't forget to SUBSCRIBE for more interviews with the world’s top marketing leaders! Brought to you by OpenFortune – Putting your brand inside actual fortune cookies. Visit openfortune.com to learn more.

How do you stay at one company for your entire career and help it double in size while being named a Forbes Best Bank 18 years in a row?In this episode of CMO Weekly, host Hayley Clover sits down with Josh Redel, Senior Vice President and Director of Corporate Marketing at Central Bank. Josh shares his journey from an advertising copywriter to leading brand strategy for a multi-state financial institution that recently went public on the NASDAQ. We dive deep into the "secret sauce" behind Central Bank’s legendary consistency, their unique approach to community-based marketing, and a fascinating "unintentional case study" on why brand awareness is the ultimate driver of growth. Whether you are a marketing professional or a business leader, Josh’s insights on modernization, strategic partnerships (like the St. Louis Cardinals), and the importance of public speaking are not to be missed. Key Takeaways from This EpisodeBreaking the "Bank" Mold: Why Central Bank focuses on being "different" through wild creative testing and financial education rather than traditional sales-focused mailers. The Power of Consistency: The three-pillar philosophy that has kept Central Bank on the Forbes Best Banks list for nearly two decades. A Brand Awareness Case Study: A raw look at what happens when one market leans into a brand rollout while another pulls back—and how those results look 11 years later. Going Public: How Central Bank transitioned to a publicly traded company on the NASDAQ without losing its 120-year-old core values. Advice for Modern Marketers: Josh discusses why young marketers must embrace AI, take risks, and master the art of public speaking. Episode Timestamps0:00 – Intro: Welcome to CMO Weekly 1:17 – Meet Josh Redel: A career built at Central Bank 2:41 – The early days: Managing 13 brands and websites 5:51 – The secret to 18 years as a Forbes "Best Bank" 8:51 – Standing out in a competitive, "sea of sameness" landscape 14:01 – Modernizing a brand that started in 1902 15:33 – Being a "fast follower" in social media (TikTok & more) 20:17 – Case Study: The massive impact of brand awareness (KC vs. St. Louis) 23:31 – Strategic partnerships with the St. Louis Cardinals 26:11 – The "Closing Pitch": Josh's go-to baseball strategy 27:15 – Going Public: Central Bank on the NASDAQ 29:44 – Career Advice: Risks, AI, and the power of public speaking About Our GuestJosh Redel is the SVP and Director of Corporate Marketing at Central Bank. Having spent his entire career within the organization, he has been a driving force behind the bank’s digital evolution, analytics strategy, and overall brand growth. Central Bank is an 18-time Forbes Best Bank, now publicly traded on the NASDAQ. Sponsored By OpenFortune: The only marketing company putting your brand inside actual fortune cookies. Reach millions of customers in a moment of surprise and attention that no banner ad can match. Don’t forget to SUBSCRIBE to CMO Weekly for more interviews with the world’s top marketing executives!

Welcome to another episode of CMO Weekly! This week, host Hayley Clover sits down with Shachar Scott, the first-ever Chief Marketing Officer of Sunbit, to discuss her journey from leading massive teams at Big Tech giants to building a brand from the ground up in the fintech space. Shachar is one of the most decorated brand builders in the industry, having played pivotal roles at Apple, Snap, Bumble, and Meta. In this episode, she reveals her strategies for "zero-to-one" brand building, the distinction between managing and leading, and why she views every customer interaction as a deposit in a "brand bank". 🕒 Episode Timestamps 00:00 – Intro: Meet Shachar Scott, CMO of Sunbit. 02:31 – A 25-year career: Launching the first-ever YouTube and Facebook campaigns. 04:23 – Lessons from the early days of Apple and Snap. 06:16 – Redefining intimacy at Bumble during a global pandemic. 07:44 – Transitioning from Meta's Reality Labs to Fintech. 10:01 – Why Sunbit hired its first CMO after 10 years of growth. 12:37 – The First 90 Days: Listening, frameworks, and the "Future Positive" model. 25:08 – Management vs. Leadership: Being a "shit umbrella" for your team. 29:38 – The Brand Bank: Making deposits and avoiding withdrawals. 34:23 – Human-centric Fintech: Why Sunbit blames itself when a payment is late. 💡 Key TakeawaysThe "Zero-to-One" BuildDespite Sunbit being a Series D/E company, Shachar is leading a "zero-to-one" marketing build. While the company grew through merchant partnerships (now in 60% of auto dealerships), Shachar is now evolving the brand to have a direct-to-consumer (B2C) emotional connection. Managing vs. LeadingShachar draws a sharp distinction between these two roles. Managing is about accountability, career growth, and acting as a "shit umbrella" to protect the team from distractions. Leading requires vulnerability, a clear vision, and the ability to inspire others to follow. The Brand Bank PhilosophyShachar treats brand loyalty like a bank account. Deposits: Magical, frictionless experiences that surprise and delight. Withdrawals: Broken links, poor customer service, or hidden fees. To build long-term value (LTV), a brand must ensure it is constantly making more deposits than withdrawals. Disrupting Fintech with EmpathyIn an industry often viewed as cold, Sunbit focuses on the "whole person". Shachar highlights Sunbit’s unique culture where, if a payment is late, the company looks at how they can better serve the customer rather than immediately charging late fees. Connect with CMO Weekly:Don't forget to Subscribe to stay updated on the bold moves and breakthrough ideas from the world’s top marketing executives!

How does a math-driven marketer rise to become the "Most Admired CEO"? In this episode of CMO Weekly, host Hayley Clover sits down with Joe Nayquonabe, CEO of Soaring Eagle Casino & Resort and a 22-year veteran of the Indian Gaming industry.Joe shares his unconventional path—from knocking on doors in Washington, D.C., to leading a massive $600 million tribal business portfolio. We dive deep into the "data revolution" in gaming, exploring how the shift from traditional hospitality to sophisticated data mining has redefined the industry. Joe also provides a masterclass on servant leadership, mission-driven business, and how tribal gaming funds critical community services like healthcare and education.Watch to learn: How a single Harvard Business Review article changed Joe's career trajectory. The strategy for leveraging first-party data to compete with digital giants like DraftKings and FanDuel. Why a marketing background is the "best equipment" for a modern CEO. The cultural and economic mission behind the Mille Lacs Band of Ojibwe’s business ventures.🎧 TIMESTAMPS 00:00 – Welcome to CMO Weekly: Meet Joe Nayquonabe 01:52 – The "Stumble" into Gaming: Leaving D.C. for a Minnesota internship 03:10 – "Diamonds in the Data Mining": The HBR article that changed everything 05:45 – Mission-Driven Marketing: How tribal gaming supports the community 10:15 – Brick-and-Mortar vs. Digital: Navigating the online gaming boom 15:30 – Leadership Philosophy: Transitioning from Marketing Executive to CEO 19:45 – Celebrating 45 Years: What’s next for Soaring Eagle Casino & Resort 22:30 – The Future of Consumer Engagement and Relationship Marketing👤 ABOUT THE GUESTJoe Nayquonabe is the CEO of Soaring Eagle Casino & Resort and the former CEO of Mille Lacs Corporate Ventures. An enrolled member of the Mille Lacs Band of Ojibwe, he holds an MBA and a Master of Tribal Administration. He has been recognized as the "Most Admired CEO" and is a member of the Young Presidents' Organization (YPO).Special thanks to our sponsor, OpenFortune!#CMOWeekly #MarketingStrategy #TribalGaming #Leadership #DataMining #CEOInterview #SoaringEagleCasino

This episode of CMO Weekly features an in-depth conversation with Paul Burns, the President and CEO of the Canadian Gaming Association. With over two decades of experience in government affairs and gaming policy, Burns has been a primary architect in transitioning Canada’s gaming landscape from a "gray market" into a regulated, multi-billion-dollar industry.Host Hayley Clover dives into the evolution of sports betting, the massive success of the Ontario market, and why player protection is no longer just a "checkbox"—it’s the foundation of long-term sustainability.🎧 What’s In This Episode? The Origin Story: Paul shares how he transitioned from the world of politics to helping establish the CGA in 2005. The Ontario Blueprint: A look at how Ontario’s regulated market grew to include over 50 companies and why other provinces (like Alberta) are looking to replicate its success. Player Protection 2.0: Moving beyond basic tools to active behavioral monitoring and the importance of financial literacy for younger players (legal gambling age is 19 in most of Canada, but 18 in Alberta). Industry Modernization: Why the gaming industry must "meet people where they are" to stay relevant in a digital-first world. The 2030 Vision: Paul predicts the state of Canadian gaming over the next five years, including his hope for at least two more regulated provinces.⏱️ Timestamps 00:00 – Intro and a word from our sponsor, Health and Fortune. 00:51 – Introducing Paul Burns, CEO of the Canadian Gaming Association. 01:31 – Paul’s journey: From politics to the "fun file" of gaming. 03:06 – The struggle of establishing a regulated market in Canada. 05:00 – Ontario’s billion-dollar success and the shift in consumer protection. 07:17 – Alberta’s move toward regulation and the "Ontario model". 11:51 – What "Player Protection" actually looks like today. 13:21 – Monitoring player behavior: Escalation and intervention. 16:28 – The gambling age in Canada and the need for youth education. 20:20 – The evolution of provincial lottery models vs. commercial operators. 23:03 – Future Outlook: Innovation, harmonization, and predictions for 2030.About CMO Weekly:We sit down with the world's top executives to uncover the bold news, tough lessons, and breakthrough ideas that have shaped their journeys.Support the Show:Check out OpenFortune, the only marketing company putting your brand inside actual fortune cookies. Keep an eye out for their latest campaign with MrBeast! #CanadianGaming #SportsBetting #OnlineGaming #ExecutiveInterview #CMAWeekly #PaulBurns #OntarioGaming #PlayerProtection

Welcome to CMO Weekly! In this episode, host Hayley Clover sits down with John Meacham, the VP of Marketing at Cache Creek Casino Resort. With over 20 years of experience across industry giants like MGM and Caesars, John brings a unique, analytical perspective to the world of gaming and hospitality.From his early days as a pet product entrepreneur to leading multi-million dollar rebrands and high-level sports partnerships, John shares the "bold moves" and "tough lessons" that have defined his career.In This Episode, You’ll Learn: The Entrepreneurial Edge: How starting a pet product business taught John the fundamentals of growth and marketing. Tribal vs. Corporate Gaming: The strategic freedom of working with a single, tribally-owned property compared to the rigid "playbooks" of major corporations. The "Escape" Brand: How Cache Creek leverages its location in Northern California’s Capay Valley to market "sophisticated fun" and a unique guest escape. Loyalty Program Innovation: Insights into Cache Creek’s 2026 rewards program relaunch, including how they reduced guest wait times by 100,000+ face-to-face transactions. Premier Partnerships: Why Cache Creek values its founding-level partnership with the San Francisco 49ers and other Bay Area icons like the Giants and Warriors. The Future of Marketing: How AI is beginning to influence website optimization and the "tip of the spear" for digital technology. Ticketing Strategy: How changing the way tickets are released for the resort’s entertainment venue led to a consistent 95% capacity.Timestamps: 00:00 – Introduction to CMO Weekly 01:31 – John Meacham’s career path: From pet products to gaming 03:06 – Transitioning from math and operations into marketing 05:09 – The differences between Tribal and Corporate gaming 07:40 – Creating a brand around "The Escape" and natural beauty 09:25 – Relaunching the Cache Creek Loyalty Program in 2026 11:54 – Solving the "food comp" line problem with automation 14:48 – Strategic partnerships with the 49ers, Giants, and Warriors 17:58 – Balancing traditional advertising with AI and digital trends 22:09 – A lesson in guest perspective: Reforming the entertainment ticketing model 25:49 – Final thoughts and where to visit This episode is brought to you by OpenFortune, the marketing company putting your brand inside actual fortune cookies. Check out their latest campaign with MrBeast and Feastables in restaurants nationwide! Connect with us:🔔 Subscribe for more interviews with the world’s top executives.🎧 Listen on your favorite podcast platform.#CMOWeekly #MarketingStrategy #CasinoMarketing #JohnMeacham #CacheCreek #TribalGaming #LoyaltyPrograms #BusinessLeadership #49ers

In this episode of CMO Weekly, host Hayley Clover sits down with Andrew Pink, the Head of Brand and Communications at Play’n GO, to discuss his fascinating transition from professional sports to the heights of the AI, gaming, and entertainment industry.What You’ll Learn in This Episode: The Olympic Mindset: Andrew shares how his experience representing Great Britain in volleyball at the 2012 London Olympics shaped his competitive approach to global brand strategy. Navigating Regulated Markets: Discover why Play’n GO is actively lobbying for more regulation in the gaming industry to ensure long-term sustainability and player safety. High-Volume Content Strategy: Andrew explains the logic behind producing multiple new game titles every month and how to maintain brand consistency when your audience ranges from grandmothers to hardcore gamers. Bold Marketing Stunts: Get the inside scoop on sending game characters into space and leveraging high-profile partnerships like Formula 1 to build trust and scale in the North American market. Leadership & Career Advice: Andrew discusses his "high-performing team" leadership style and why he believes "reading everything" is the most underrated tool for anyone looking to break into the gaming industry today.About Our Guest:Andrew Pink leads global brand strategy for Play’n GO, a world leader in gaming and entertainment. With a unique background as a former Olympic athlete, he brings a disciplined, data-driven, and competitive edge to one of the most dynamic sectors in tech.Episode Highlights: [01:21] Andrew’s journey from the volleyball court to the boardroom. [04:07] Why Play’n GO wants a "safer place to play" through regulation. [08:16] The "out of this world" marketing behind their latest campaigns. [14:27] Why sponsoring F1 makes sense for a global entertainment brand. [18:09] Essential advice for the next generation of marketing leaders.This episode is brought to you by Open Fortune, the marketing pioneers putting brands inside actual fortune cookies to capture a moment of surprise no banner ad can match.#CMOWeekly #MarketingStrategy #GamingIndustry #PlaynGO #Leadership #BrandBuilding #OlympicMindset #Formula1

In this episode of CMO Weekly, host Hayley Clover sits down with Chris Garrow, the Gaming Operations Director at Prairie Band Casino & Resort. With nearly 30 years of experience spanning corporate giants like MGM in Las Vegas to tribal gaming in Kansas, Chris shares an insider's look at how the gaming industry is evolving through technology, psychology, and a deep commitment to community.Chris dives into the complexities of launching the first tribal sportsbook in Kansas, the surprising psychology behind casino floor layouts, and how Prairie Band uses AI and data analytics to stay ahead of the competition. Whether you're a marketing professional, a gaming enthusiast, or looking to climb the corporate ladder, this episode offers a masterclass in operational excellence and leadership.🕒 Key Moments in This Episode: 00:00 – Introduction & Sponsor Spotlight: Open Fortune 01:24 – Launching the first Tribal Sportsbook in Kansas 02:07 – Chris Garrow’s Journey: From Boston to the MGM University in Vegas 04:09 – The Real Impact: How Tribal Gaming supports local communities 06:01 – Staying Competitive: Marketing a rural destination in a digital world 07:52 – The Role of Innovation: Mobile apps and forward-thinking tech 09:45 – Data vs. Emotion: Using AI to optimize the gaming floor 12:03 – The Bricks-and-Mortar Advantage: The craving for in-person interaction 14:02 – Casino Psychology: Why ergonomics and chair comfort drive revenue 15:26 – The "Yellow Brick Road": Designing the flow of a gaming floor 17:32 – The Future Floor: Adapting from Boomers to the younger generation 19:05 – Commitment to Responsible Gaming: Setting limits via technology 20:13 – Career Advice: The power of patience and mentorship 💡 Highlights from the Episode: Community First: Chris explains how tribal gaming revenue directly funds health clinics, social services, and tribal government. The Science of Comfort: Learn why the height of a slot machine and the "swing" of a poker chair are critical to the guest experience. AI Before It Was Cool: Discover how Prairie Band has been using predictive models since 2018 to determine game placement and uplift. Retail Sportsbooks: Why a 16-seat boutique sportsbook can offer a more intimate, "watch party" vibe than the massive books in Vegas.About Chris Garrow:Chris Garrow is the Gaming Operations Director at Prairie Band Casino & Resort, where he oversees slots, table games, and bingo. His career highlights include leading major gaming technology initiatives, sportsbook launches, and data-driven revenue optimization.Connect with CMO Weekly:Don't forget to Subscribe for more interviews with the world's top executives uncovering the old rules and breakthrough ideas shaping the industry.#CMOWeekly #GamingIndustry #CasinoMarketing #SportsBetting #TribalGaming #DataAnalytics #LeadershipAdvice #PrairieBandCasino

This podcast episode of CMO Weekly, hosted by Hayley Clover, features an in-depth conversation with Nilofer Vahora, the Chief Marketing Officer of amikaIn this episode, Nilofer Vahora discusses her career journey, the evolution of the amika brand, and its strategic expansion into the body care category. She shares insights on building community, maintaining cultural relevance for a 20-year-old brand, and the importance of the professional stylist community to amika’s success.Key Highlights Career Journey: Nilofer details her transition from a finance background at Wharton to leading marketing for major brands like Bare Minerals, Kate Spade, Rebecca Minkoff, and Milk Makeup. Joining amika: As amika's first-ever CMO, Nilofer explains her approach to joining a well-established brand: listening to its history and identifying how to unlock the next wave of growth without alienating its loyal community. Expansion into Body Care: Nilofer describes the brand's first move beyond hair care as an "emotional expansion". Driven by community demand, amika launched its Aura Hair and Body Mist followed by a full body care line, extending its core ethos of "all hair and all bodies are welcome". The Power of Community: A significant portion of the discussion focuses on amika's roots in the professional salon community. Nilofer highlights that amika is the #1 recommended brand by stylists, which drives the brand's authenticity and high customer repeat rates. Brand Philosophy: Nilofer emphasizes amika's identity as a "friend" (the meaning of its name) that prioritizes inclusivity, performance, and joy in daily rituals.Timestamps 00:00 – Introduction to CMO Weekly and guest Nilofer Vahora. 01:58 – Nilofer’s background: From finance to the "beauty bug". 04:40 – Nilofer’s "sweet spot" in marketing: Unlocking scale for established brands. 06:50 – Becoming amika’s first CMO and honoring the brand's 20-year history. 09:49 – The strategic "why" behind amika’s new body care line. 12:56 – Launching the Aura Hair and Body Mist: A community-first success story. 16:44 – Extending "Hair is Welcome" to "All Bodies are Welcome". 19:23 – Why the professional stylist community is the core of amika’s DNA.

What does it take to flip the table on a multi-billion dollar industry monopolized by giant corporations for decades? In this episode of CMO Weekly, host Hayley Clover sits down with Kim Chappell, the Chief Brand Officer at Bobbie, to explore how a team of moms built a "challenger brand" that redefined the infant formula category.Kim shares her "wild ride" from a decade-long career as an award-winning broadcast journalist to leading marketing at one of the fastest-growing startups in the U.S.. We dive deep into the reality of "startup years," overcoming crushing imposter syndrome, and why the most powerful marketing tool isn't a flashy ad—it’s radical transparency.In this episode, we discuss: The Journalism Edge: How a background in news reporting built the "content muscle" and storytelling skills needed to scale a brand. Conquering Imposter Syndrome: Kim’s honest reflection on nearly saying "no" to the CBO role and how she found the confidence to lead. The Community-First Model: How Bobbie used direct-to-consumer subscriptions and Zoom sessions with real parents to build a relationship-driven brand. The Power of Transparency: From the "Transparency Tracker" to investing $100M in their own manufacturing facility to ensure quality and trust. Bold Moves & Cultural Conversations: The strategy behind the "Not Guilty" campaign with Cardi B and why Bobbie only uses real customers in its marketing. Advice for Working Moms: Why "balance is bullshit" and the importance of showing the "mess" of being a leader and a parent simultaneously.Episode Highlights: [02:15] Kim’s transition from journalism to tech and startups. [06:35] Joining Bobbie in a basement and selling out a million cans in six weeks. [10:56] The "toxic mindset" for marketing leaders and the importance of hiring experts. [17:25] Why trust is the non-negotiable foundation of brand building. [24:43] Going behind the scenes of the Cardi B "Not Guilty" campaign. [34:25] Honest advice on career, motherhood, and building a support ecosystem.About Kim Chappell:Kim Chappell is the Chief Brand Officer at Bobbie, the organic infant formula company. An award-winning journalist turned marketing leader, Kim heads Bobbie’s brand, creativity, and communication strategy, driving bold storytelling and advocacy campaigns that empower modern families.Sponsor:This episode is brought to you by OpenFortune, the marketing company putting brands inside actual fortune cookies. Reach millions of customers in a moment of surprise and undivided attention. Learn more at openfortune.com.Subscribe to CMO Weekly for more conversations with the world's top marketing leaders!

This podcast episode of CMO Weekly features Liza Suloti, co-founder of the creative marketing agency SHADOW. In a wide-ranging conversation with host Hayley Clover, Liza details her journey from a native New Yorker and English major at BU to becoming a leader of a powerhouse agency with over 20 years of experience.She provides a "behind-the-scenes" look at what it takes to execute high-stakes marketing moments, including e.l.f. Beauty’s iconic Super Bowl campaigns featuring Jennifer Coolidge and Judge Judy.Key Highlights From the Episode The Power of "Yes": Liza discusses how being open to non-linear career paths and saying "yes" to challenges—like shifting from journalism to PR—led to the creation of SHADOW.Building Buzz Through Culture: She explains why SHADOW remains diversified across fashion, beauty, hospitality, and wellness, treating these industries as a snapshot of culture to drive authentic brand relevancy.Super Bowl Strategy: Liza breaks down the strategic thinking behind e.l.f. Beauty’s viral big-game ads, revealing that the first Jennifer Coolidge spot was pulled together in a staggering three weeks.The "Brick by Brick" Approach: A deep dive into why long-term client relationships (some spanning 15 years) are the foundation for the trust needed to take massive creative risks.Agency vs. Brand Life: Advice for early-stage marketers on choosing between the fast-paced, multi-brand environment of an agency and the deep narrative ownership of working in-house.About Liza SulotiLiza Suloti is a PR and marketing communications veteran who oversees SHADOW’s beauty and wellness division. She has guided high-profile clients such as Amika, Estée Lauder, Dove, and Supergoop. A multiple Webby and Shorty Award winner, she is a frequent expert voice in Business of Fashion and Adweek.

In this episode of CMO Weekly, host Hayley Clover explores the fascinating intersection of experiential marketing and life-altering decisions. We dive into how something as simple as a fortune cookie can influence where a student-athlete chooses to spend their next four years and how universities are breaking through the digital noise to reach the next generation. The Story Behind the CookieAbby McLean, a student-athlete at Idaho State University, shares her unique recruiting journey. Facing the high-pressure world of college sports recruitment, a chance lunch at Panda Express provided the "sign" she needed. We discuss how a simple message—"You'll find satisfaction near you"—sparked a critical family conversation that led to her commitment to Idaho State. Marketing Beyond the ScreenJeff Mavros, Executive Director of Admissions at Illinois State University, provides the marketer’s perspective. With Illinois State seeing record-breaking freshman enrollment, Jeff discusses why he took a "big swing" on non-traditional channels like Open Fortune. We explore: The Emotional Decision-Maker: Why 17-year-olds (and their parents) respond more to "nudges" and emotional triggers than purely logical data. The Power of the Dinner Table: Why 82% of important family decisions happen over a meal. Differentiation in a Crowded Market: How to stop the "delete-delete-delete" cycle of student emails by being approachable, tactile, and unexpected. What You’ll Learn in This Episode: The Impact of Experiential Touchpoints: How real-world, tactile marketing creates lasting brand awareness. Recruiting the Gen Z Athlete: Understanding the pressure of the recruiting process and what actually resonates with students. Engaging the "Hidden" Influencers: Why marketing to parents is just as critical as marketing to students. Risk vs. Reward in Higher Ed: Why taking creative risks is essential for institutional growth

In this episode of CMO Weekly, hosts Hayley Clover and Yoni sit down with Kim Dao, the Vice President of Marketing at Every Man Jack. With over 20 years of experience at powerhouse brands like Neutrogena and Clif Bar, Kim is currently steering Every Man Jack through its most significant brand transformation in nearly two decades.Kim shares her fascinating transition from financial consulting and socio-cultural anthropology to becoming a "modern-day anthropologist" in the world of marketing. We dive deep into how a 19-year-old "challenger brand" stays relevant in an increasingly crowded natural grooming market and why the brand is shifting its focus toward grit, perseverance, and identity-led marketing.Key Topics Discussed: The Evolution of a Challenger Brand: How Every Man Jack is moving beyond "clean and natural" to embrace a positioning built for "men who put in the work".The "Baker Mayfield" Effect: The strategy behind choosing the Buccaneers QB as a brand ambassador and why his story of grit aligns perfectly with the brand's DNA.Innovation vs. Tradition: Why modern men are moving away from "3-in-1" products toward high-performance, benefit-specific grooming routines like separate shampoos and conditioners.Building Community: Connecting with consumers beyond the shelf through athlete-led workouts, trade shows, and social media ambassadors.Leadership & Career Growth: Kim’s advice for early-stage marketers on staying curious and viewing career paths as non-linear journeys.About Our Guest:Kim Dao is the VP of Marketing at Every Man Jack. She is a seasoned CPG leader known for building culturally resonant brands through deep consumer insights. Throughout her career, she has specialized in mission-driven brands that bring joy and utility to consumers' daily lives.Episode Sponsored By:Open Fortune: The only marketing company putting your brand inside actual fortune cookies. Reach millions of customers in a moment of pure surprise. Learn more at openfortune.com.

In this episode of CMO Weekly, host Hayley Clover sits down with Brian Murphy, the Co-Founder and CEO of Loeffler Randall, the New York-based fashion brand famous for its design-forward footwear and accessories. Brian shares the incredible 20-year journey of scaling a "cult favorite" label into a global lifestyle brand while maintaining the deep emotional connection that defines the company.From the "rocky" early days in a Brooklyn basement to managing a brand that spans multiple generations, Brian offers a masterclass in building a business with authenticity and "product-level excellence".In this episode, we discuss: The Origin Story: How Brian and his wife, Jessie, launched the brand in 2003 from their Brooklyn apartment and navigated early challenges, including an office situated in the back of an olive oil warehouse.Scaling the Brand: The specific products that served as "benchmarks" for growth, including the iconic flat boot and the globally recognized pleated fabric program.The Power of "Self-Reference": Why Loeffler Randall avoids looking at outside stimulus or competitors, instead focusing on Jessie’s personal creative vision and what she feels is missing from her own wardrobe.The Core Consumer: How the brand targets confident, self-sufficient women who dress for themselves rather than for others.Cross-Generational Appeal: Connecting with a diverse audience, from "millennial moms" to Gen Z daughters and beyond.Marketing Strategy: Why Loeffler Randall prioritizes physical retail spaces in cities like Charleston and Nashville as vital brand touchpoints.Timestamps:00:00 – Intro to CMO Weekly & Guest Welcome 02:36 – The 20-Year Origin Story of Loeffler Randall 04:22 – Starting in a Brooklyn Basement and Early Struggles 08:46 – Transitioning to a Household Name & Lifestyle Brand 11:17 – Quality and "Product-Level Excellence" as Marketing 12:47 – Staying Power: Avoiding Trends and Trusting Creativity 15:36 – Marketing Across Generations: From Millennials to Gen Alpha 18:23 – Defining the Loeffler Randall Woman Subscribe to CMO Weekly for more deep dives with the world's top marketing leaders and executives.#Marketing #FashionBusiness #Entrepreneurship #CMOWeekly #LoefflerRandall #BrandBuilding #DirectToConsumer

In this episode of CMO Weekly, host Hayley Clover sits down with Casey Rosett, a veteran senior marketing leader who has navigated some of the world’s most complex global organizations. Having lived and worked in major international hubs like Hong Kong and Germany, Casey brings a deeply practical perspective on building a marketing career with intention.Whether you are an early-stage marketer wondering how to reach the C-suite or a mid-career professional feeling stagnant, this conversation is a masterclass in "playing chess, not checkers" with your career. Casey breaks down why a nonlinear journey can be your greatest competitive advantage and why "balanced marketing" is the key to long-term leadership.Key Topics Discussed: The Foundation: Why brand management and integrated marketing are the best places to start to understand the "engine" of an organization.The Global Perspective: The importance of gaining both global/central and regional/commercial experience to build credibility.Diversifying Your Skills: How to balance analytical data-mining with emotionally resonant storytelling.Emerging Roles: Exploring niche career paths like "Brand Archivist" and the rise of Omnichannel marketing structures.Strategic Growth: How to maximize your current role through stretch assignments and "now vs. next" planning.The Power of Mentorship: Why seeking mentors outside of the marketing function (GMs, Finance, Supply Chain) can open new doors.About Our Guest:Casey Rosett is a senior marketing leader with extensive experience across brand management, international distribution, and analytics. She has led teams through massive shifts in retail and distribution, working with global giants like Walmart, Amazon, and Target. Casey is also a passionate mentor to Gen Z and early-career marketers.Brought to you by Open Fortune:The only marketing company putting your brand inside actual fortune cookies. Visit openfortune.com to learn more!Subscribe to CMO Weekly for more insights from the world's top marketing leaders.

In this episode of CMO Weekly, host Hayley Clover sits down with Kristen Lauria, the Chief Marketing Officer at Wheels Up. Kristen shares her unconventional journey from aerospace engineer to marketing leader, illustrating how a background in logic and structured problem-solving can be a secret weapon for navigating the "chaos" of modern marketing.The conversation dives deep into how Wheels Up is disrupting the private aviation industry through its "aviation solutions" model. Kristen discusses the company's strategic partnership with Delta, their innovative approach to customer experience, and why they prioritize experiential marketing over traditional advertising to reach their niche audience.Key Highlights & Timestamps [02:08] From Engineering to Marketing: Kristen explains how her MIT business degree and engineering background help her bring structure to complex market challenges.[06:41] Redefining Private Aviation: A look at the "aviation solutions" platform and how Wheels Up facilitates seamless journeys by combining private and commercial travel.[08:58] The Delta Partnership: Insights into why Delta is a strategic lead investor and how their operational excellence influences Wheels Up.[11:30] Authentic Athlete Ambassadors: Why partnerships with stars like Fernando Mendoza and Ben Griffin are built on real-world use cases rather than just "pretty pictures".[14:58] Meeting Customers Where They Are: The power of experiential marketing at events like the Masters and the Cayman Cookout to build trust and drive advocacy.[18:43] The Future of Wheels Up: Kristen’s vision for the next few years, focusing on global growth and category-defining thought leadership.About Kristen Lauria:Kristen is a transformation-led marketing executive with deep expertise from roles at IBM, Cigna, and Akamai. At Wheels Up, she leads brand strategy, loyalty, and customer acquisition, helping to redefine luxury travel for today's flyers.

In this episode of CMO Weekly, host Hayley Clover sits down with Jissan Cherian, the Chief Marketing Officer at PetIQ. With a career spanning three continents—including leadership roles in Vietnam and Poland—Jissan shares his unique perspective on leadership, global marketing, and the evolving world of pet care. In This Episode, We Discuss:Navigating Career Risks: Jissan opens up about the mindset required to move overseas for new opportunities, from the beaches of Vietnam to the cold winters of Poland. Leadership & Team Building: The importance of a strong supporting cast and why "failing forward" is a critical part of professional growth. The PetIQ Strategy: How Jissan approached his first 90 days in a new industry and how his team is using experiential marketing and emotional storytelling to connect with pet parents. Innovative Campaigns: A look behind the scenes at PetIQ’s latest marketing initiatives, including clever holiday-themed campaigns. Future of Pet Care: Where the industry is headed in the next five years and how PetIQ aims to become a household name for pet health. Advice for the Next Gen: Jissan shares his top marketing advice for the next generation of leaders and discusses his upcoming book. About Our Guest:Jissan Cherian is the CMO of PetIQ, where he oversees marketing, innovation, and insights. He is a seasoned marketing executive with extensive experience leading global brands and is passionate about improving the lives of pets and their owners. Special Thanks to Our Sponsor:This episode is brought to you by OpenFortune. Tired of banner ads? Open Fortune puts your brand message inside actual fortune cookies, reaching millions of people in thousands of restaurants nationwide. Check out their latest campaign with Mr. Beast! Learn more at openfortune.com. Subscribe for more interviews with the world's top marketing leaders. Follow us for weekly insights into bold moves and breakthrough ideas. #CMOWeekly #MarketingLeadership #PetIQ #PetHealth #MarketingStrategy #GlobalMarketing #JissanCherian

In this episode of CMO Weekly, host Hayley Clover sits down with Matthew Mingrone, the General Manager of Feather Falls Casino Lodge and Brewing Company. With a unique background spanning gaming, hospitality, and brand management, Matthew shares his "bold moves" and "breakthrough ideas" for building a resilient brand in an ever-changing industry.Discover how Matthew oversees the guest experience at a one-of-a-kind hybrid property in Oroville, California—combining a casino, lodge, and award-winning craft brewery. He discusses the importance of every customer interaction and shares leadership lessons learned from his mentor, former Gun Lake CEO Sal Semeda. Whether you are a marketing executive or an aspiring leader, this conversation offers actionable insights on brand presence, community engagement, and why "every interaction matters".Key Takeaways from This Episode: The Power of Every Interaction: Why the smallest guest touchpoints define your brand’s long-term success. Managing a Hybrid Brand: Navigating the complexities of marketing gaming, hospitality, and brewing under one roof. Turning Critics into Fans: Matthew’s strategy for responding to feedback and transforming customer experiences through social media. Leadership Mentorship: Lessons from the "legendary" Sal Semeda on leading teams and staying ahead in the industry.Timestamps: 00:00 – Welcome to CMO Weekly: Meet Haley Clover 00:46 – Guest Introduction: Matthew Mingrone, GM of Feather Falls Casino 01:30 – Brand Presence in the Gaming Industry 10:15 – The Award-Winning Brewing Operation 18:45 –Transforming Customer Experiences via Social Media 23:24 – The Ultimate Lesson: Why every interaction matters 23:43 – Closing Remarks & Where to visit Feather Falls About the Guest:Matthew Mingrone is the General Manager of Feather Falls Casino Lodge and Brewing Company in Oroville, California. He is responsible for operations and guest experiences across a diverse range of sectors, including gaming, hospitality, and craft brewing.Connect with CMO Weekly:Visit our sponsor: Head to openfortune.com to put your brand inside actual fortune cookies!#CMOWeekly #MarketingLeadership #HospitalityMarketing #FeatherFallsCasino #BrandStrategy #GuestExperience #GamingIndustry #MatthewMingrone

In this episode of CMO Weekly, host Hayley Clover sits down with Cindy Lim, the Head of Brand and Marketing at Yuzu, to discuss the evolving landscape of community-focused marketing and the shift toward intentional dating for Gen Z.Cindy shares her fascinating "full circle" career path—starting as a scrappy entrepreneur founding a clothing brand, moving through elite consulting firms like Accenture and BCG, and eventually landing at Match Group to launch Yuzu from the ground up.What You’ll Learn in This Episode: The Origin of Yuzu: How Cindy helped build a "social playground" specifically designed for the Asian community to find true belonging and cultural understanding.Scaling from Zero: The strategic evolution of marketing channels, from high-hype waitlists and influencer strategies to full-funnel storytelling and major brand partnerships.Marketing to Gen Z: Why authenticity, humor, and values-based branding are non-negotiable when reaching the next generation of consumers.The Pivot to Intentionality: A deep dive into Yuzu’s transition from a social/dating hybrid to a dedicated dating app centered on the core message: "Spark curiosity and show care".Actionable Advice: Cindy’s top three tips for marketers looking to connect with Gen Z audiences.Timestamps: 00:00 – Intro & The Power of Open Fortune 01:58 – Cindy’s Background: From Wharton to Entrepreneurship 02:55 – Consulting & The Move to Match Group 05:23 – Why an Affinity App for the Asian Community Matters 08:42 – Success Stories: From App Users to Micro-Influencers 11:38 – Scaling Strategy: Waitlists and Influencer Marketing 14:48 – Reaching 700k Downloads & Culturally Relevant Storytelling 19:16 – Cracking the Gen Z Code: Authenticity vs. Advertising 25:18 – The New Mission: Spark Curiosity and Show Care 30:21 – Cindy’s Advice for Marketing Leaders

This podcast episode of CMO Weekly, hosted by Hayley Clover, features an in-depth interview with Marc Oppenheimer, the Chief Marketing Officer of Parx Casino and Racing. As the CMO of Pennsylvania’s largest casino for over a decade, Oppenheimer shares his expertise on balancing brand building with data-driven marketing and the evolution of the gaming industry.Episode OverviewIn this episode, Marc Oppenheimer discusses the "bold moves" and "tough lessons" that have shaped his career leading the marketing efforts for Parx Casino. The conversation explores how the brand stays ahead in a fast-changing industry by pioneering automated, behavior-based campaigns and building strategic partnerships.Key Takeaways Data-Driven Marketing: How Parx uses automated campaigns that adapt to guest behavior to retain and engage players. Operational Insight: Marc emphasizes the importance of marketing leaders understanding the "operations side" of a business to truly grasp what drives a customer's emotional experience. Brand Evolution: Insights into how the brand attracts a diverse range of guests while maintaining its position as a market leader in Pennsylvania. Upcoming Projects: Details on the expansion of Parx, including a major hotel project.Episode Chapters 00:00 – Introduction to CMO Weekly and host Haley Clover. 00:18 – Sponsor message: Open Fortune. 00:45 – Introducing guest Marc Oppenheimer, CMO of Parx Casino. 01:00 – Marc’s background and decade-long journey at Parx. 24:43 – Advice for marketers: Why paying attention to the operations side is critical for success. 25:00 – Where to find Marc and Parx Casino online. 25:30 – Closing remarks and looking ahead to the new Parx hotel.Guest InformationMarc Oppenheimer is the Chief Marketing Officer at Parx Casino and Racing. With over 10 years at the company, he has been at the forefront of digital transformation in the gaming sector, focusing on data-driven guest retention and innovative brand strategies.

In this episode of CMO Weekly, host Hayley Clover sits down with Nik Fava, the Director of Casino Marketing at Ellis Island Casino, Hotel & Brewery. While the Las Vegas Strip is increasingly dominated by massive corporate giants, Ellis Island remains a fiercely independent, family-owned staple that has thrived since 1968.Nik shares his journey from a roller-blading server at Sonic to leading the marketing strategy for one of Vegas's most beloved boutique properties. We dive deep into how to build genuine brand loyalty through human connection, why direct mail isn't dead, and how to use "authentic" influencers to drive real foot traffic.What You’ll Learn in This Episode: The "Old Vegas" Edge: How Ellis Island competes with billion-dollar brands by focusing on personal touch and guest-centric service.The Human Connection: Why Ellis Island dealers keep their own tips (instead of a tip pool) to incentivize a better player experience.Parallel Marketing Tracks: How to balance two different strategies for "Fiercely Local" regulars vs. high-intent tourists.Influencer Marketing Done Right: Why Nik only partners with influencers who genuinely love the property, and how he tracks their "move the needle" impact.Expansion Without Losing Soul: A look inside the "New Look, Old Vegas" expansion project, including the new rooftop bar, "The Deck".Timestamps: 00:00 – Intro: Meet Nik Fava and Ellis Island Casino.02:14 – The "easiest sales job": Why hospitality is about meeting existing desires.04:11 – From Sonic roller-blader to Director of Marketing.06:56 – Why dealers keeping their own tips changes the guest experience.09:04 – Differentiating a boutique casino in a sea of giants.11:03 – The Wheel of Fortune Tournament: Making gambling a "playground".12:52 – Digital vs. Physical: Why the "fridge factor" keeps mailers alive.15:38 – The Influencer Strategy: Establishing trust through authentic partnerships.19:06 – Phase Two: Doubling the gaming floor and the "New Look, Old Vegas" campaign.21:31 – Protecting the value: $5 Blackjack and the $9.99 Steak Special.Enjoyed this episode? Hit the Subscribe button and the 🔔 to stay updated on the latest marketing breakthroughs from the world’s top brand leaders! "Every single thing we do should be fun. People come to casinos as a playground." — Nik Fava

In this episode of CMO Weekly, host Hayley Clover sits down with Brian Gooden, General Manager at Apache Casino Hotel in Lawton, Oklahoma. A veteran leader in the tribal gaming and hospitality space, Brian shares his unique journey from starting as a line cook at 17 to overseeing a major casino property today.The conversation dives deep into the intersection of leadership and marketing, the importance of being "data-informed" rather than just data-driven, and how Apache Casino Hotel differentiates itself in a highly competitive regional market.Key Topics Covered The "Ground-Up" Journey: Brian discusses his 25-year career in tribal gaming, emphasizing how working in diverse departments—from food and beverage to finance—prepared him for executive leadership. Marketing as People-First Leadership: Why Brian views customer rewards and employee recognition as two sides of the same coin: human connection. Data-Informed Strategy: A look at how Apache uses data to double down on specific customer segments and refine gifting and offer programs. Community-Centric Operations: How the casino functions as a "community within a community," from supporting tribal social services and education to hosting major local events like the 4th of July fireworks. The Oklahoma Gaming Landscape: Brian’s perspective on the unique, dense casino market in Oklahoma and how to stay "simply better" than the competition.Timestamps 0:00 – Intro to CMO Weekly & Open Fortune 1:15 – Meet Brian Gooden, GM of Apache Casino Hotel 1:54 – Brian’s early start in tribal gaming and career path 3:19 – The link between leadership, marketing, and people 4:33 – Enhancing guest services through the "I Goodby" program 5:31 – The role of data in casino marketing 7:09 – Apache’s role in the Lawton community and tribal impact 11:02 – Insights into the competitive Oklahoma gaming market 11:59 – Innovation, acquisition, and future goals for ApacheAbout the GuestBrian Gooden is a member of the Otoe-Missouria Tribe and a seasoned leader in casino hospitality. As the General Manager of Apache Casino Hotel, he oversees all property facets, including gaming, guest services, and community engagement. He holds a strong background in operational excellence and regional market differentiation.Subscribe to CMO Weekly for more breakthrough ideas from the world's top marketing leaders!

In this episode of CMO Weekly, host Hailey Culver sits down with Tom Morrissy, the Chief Growth Officer at Noble People—an independent media agency that lives by a simple philosophy: "No Bullshit". Tom shares how his agency, born out of creative powerhouses like Droga5, is disrupting the traditional media landscape by treating media strategy as a "hack to growth" through the fusion of creativity and analytics.Whether you’re a marketing leader, an aspiring media planner, or an entrepreneur looking to scale, Tom’s insights on media disruption and individualized brand journeys are a masterclass in modern growth strategy.📌 In This Episode, You’ll Learn: The "Media Agency for Creative People": Why Noble People views media as a creative canvas rather than just a spreadsheet exercise. Creativity as a Growth Hack: How blending left-brain analytics with right-brain creativity leads to smarter, more efficient brand growth. Breaking Through AI Anxiety: How Noble People uses over 150 internal AI tools to accelerate work rather than fear disruption. The "Smoke Weed with Jeff Sessions" Campaign: Behind the scenes of a viral, award-winning campaign that utilized clever media placement in D.C. and Arizona. Career Advice for "Hand Raisers": Why being the person who says "yes" to more responsibility is the fastest way to rise in the advertising industry.🕒 Timestamps: 00:00 – Intro: Meet Tom Morrissy and Noble People. 05:45 – The Noble People Philosophy: "No Bullshit" Media. 12:30 – Why Independent Agencies are Winning in 2025. 18:15 – Balancing Brand vs. Performance with the "Budget Balancer" tool. 24:40 – Case Study: Creative Media in Action (The Jeff Sessions Billboard). 28:44 – Closing Advice: How to get started in the marketing industry.🔗 About Tom Morrissy & Noble People:Tom Morrissy is a media industry veteran known for his background in digital media, publishing, and advertising revenue leadership. As Chief Growth Officer, he leads strategy for Noble People, which recently saw 30% revenue growth and was recognized as a top independent firm at the 2025 Ad Age Small Agency Awards. Brought to you by Open Fortune: Put your brand inside actual fortune cookies! Visit openfortune.com to learn more. Subscribe to CMO Weekly: Don’t miss an episode of the world’s top marketing leaders uncovering bold moves and breakthrough ideas.#Marketing #CMO #MediaStrategy #GrowthHacking #Advertising #NoblePeople #CMOWeekly

Can crypto and traditional marketing coexist? In this episode of CMO Weekly, we sit down with Tornike Zazashvili, the Performance Marketing Director at FortuneJack, to explore the rapidly evolving landscape of crypto casinos and the bold strategies required to lead in a high-growth, high-stakes industry.FortuneJack has been a pioneer in the crypto gambling space since 2014, blending cutting-edge blockchain technology with a catalog of over 3,000 games. Tornike shares his journey navigating this unique niche, discussing how FortuneJack maintains its edge through performance marketing, brand building, and staying ahead of the "fast-changing industry".Whether you’re interested in the future of iGaming, the intersection of blockchain and marketing, or the lessons learned from leading a global crypto brand, this conversation offers a deep dive into the "bold moves and tough lessons" of a modern marketing leader.In this episode, you’ll learn: The FortuneJack Story: How a crypto casino launched in 2014 became a market leader with thousands of games. Performance Marketing in Crypto: The specific challenges and opportunities of marketing in the blockchain and gaming space. Staying Ahead of Trends: Strategies for leading teams and building brands in a fast-paced digital economy. The Future of Gaming: Insight into the world of crypto-integrated online gaming.Timestamps: 0:00 – Introduction to CMO Weekly 0:17 – Special Segment: Branding through OpenFortune cookies 0:40 – Meet Tornike Zazashvili, Performance Marketing Director at FortuneJack 1:03 – The evolution of FortuneJack and the crypto casino space 16:14 – Focusing on what you love in the gaming industry 17:01 – Final thoughts and where to find FortuneJack onlineBrought to you by OpenFortune: This episode is supported by OpenFortune, the marketing company putting your brand inside millions of fortune cookies worldwide. Learn more at OpenFortune.com.#CMOWeekly #FortuneJack #CryptoMarketing #PerformanceMarketing #iGaming #Blockchain #MarketingStrategy #TornikeZazashvili

This episode of CMO Weekly features a deep dive into the world of iGaming with Andre Villandberg, the Founder and CEO of Bullshark Games. Andre shares his journey from a professional poker player to leading an independent slot studio that prioritizes "player-first" design and bold, high-volatility gameplay.🦈 Episode HighlightsFrom Poker Pro to Game Studio FounderAndre discusses how his background as a professional poker player and his experience "bonus abusing" early in his career provided him with a unique, analytical perspective on what makes a game truly engaging. He explains that this history helps him understand exactly what users want and how to build games that are "fun" rather than just another corporate product.The Bullshark Strategy: Quality Over QuantityFounded in late 2023 with the release of their first game, Mafia Clash, Bullshark Games operates with a lean, hands-on team where everyone has a voice. Andre emphasizes their commitment to: Originality: Avoiding "lazy" reskins or reusing old mechanics. The "Playability" Test: If the team wouldn't play the game themselves for real money, they won't ship it. Calculated Chaos: A look into the development of titles like Godly Gains, where they "drove the mathematicians mad" to create massive, engaging ending moments.Innovative Marketing in iGamingAndre breaks down how Bullshark differentiates itself in a crowded market: Streamer Focus: Partnering only with streamers who genuinely love the games to ensure organic, high-energy reactions. LinkedIn Visibility: Using personality-driven content and product insights rather than traditional banner ads. Strategic Partnerships: How teaming up with major partners like Hacksaw Gaming (using their OpenGRS platform) helped a young studio gain rapid visibility.Lessons for Aspiring LeadersAndre offers candid advice for new founders, noting that "there are no free days" and that success in a lean startup requires a team where one member does the work of three.🎯 Key Takeaways Volatility vs. Engagement: Finding the balance between high-volatility games that look great on stream and games that remain fun for "regular" players. Data-Driven Decisions: How the studio uses feedback from affiliate sites and player data to pivot and make game changes quickly. Under-promise, Over-deliver: The philosophy that has helped them win over casino operators and aggregators.

In this episode of CMO Weekly, host Hayley Clover sits down with Chris Barrett, Director of Marketing at The Hippodrome Casino in London. Recorded live in Las Vegas, Chris shares his decade-long journey at one of the world's most famous entertainment venues and explains how a 125-year-old landmark stays at the cutting edge of digital marketing.From the "Magic Mike Live" phenomenon to launching the UK’s first-ever in-casino sportsbook with Paddy Power, Chris breaks down the strategies required to manage a brand that is simultaneously a casino, a theater, and a five-star dining destination.What You’ll Learn in This Episode: The "Thomas Family" Way: How a family-owned structure allows for rapid innovation and bold decisions that corporate structures often miss. Audience Segmentation: How The Hippodrome successfully markets to wildly different demographics—from "Magic Mike" hen parties to high-stakes gamers. Omnichannel Mastery: The secret to maintaining brand consistency across LinkedIn, Instagram, and TikTok while keeping a "human" touch. Innovation Under Pressure: How the casino transformed its business model during the pandemic by building three new rooftop bars in record time. The Future of Sports Betting: Inside the historic partnership with Paddy Power to bring a US-style sportsbook experience to Leicester Square.🕒 Key Chapters: 00:00 – Intro & The Power of Fortune Cookie Marketing with Open Fortune. 02:30 – Meet Chris Barrett: 10 Years at The Hippodrome Casino. 06:15 – The History of a 125-Year-Old Landmark: From Circus to Casino. 09:45 – Pivoting in a Crisis: How COVID-19 Sparked the Rooftop Revolution. 13:20 – The "Magic Mike Live" Effect: Marketing to New Demographics. 17:50 – Launching the UK’s First In-Casino Sportsbook with Paddy Power. 21:10 – Marketing Advice: Why You Should "Scroll with a Purpose". 23:45 – Closing Thoughts & Birthday Celebrations in Vegas!.Don’t forget to SUBSCRIBE for more deep dives into the minds of marketing leaders! 🔔 Hit the bell icon to stay updated on new episodes of CMO Weekly.#CMOWeekly #MarketingStrategy #HippodromeCasino #DigitalMarketing #MagicMikeLive #PaddyPower #SportsBetting #HaleyClover #MarketingInsights

In this episode of CMO Weekly, host Hayley Clover sits down with Paulie Dery, the Chief Marketing Officer of AG1, at Brand Week to discuss the evolution of one of the world’s most successful nutritional brands. Paulie shares the "tough lessons" and "breakthrough ideas" that helped shift AG1 from a product-first tactic to a global legacy brand.Discover how AG1 launched its massive "Morning People" campaign during the World Series, why they treat "Energy" as a critical KPI, and how the brand stays ahead of the curve by viewing creativity as a muscle rather than just a department. Whether you’re a marketer looking to escape "the sea of sameness" or a founder building a community-driven brand, this episode is packed with actionable insights on storytelling, the creator economy, and leading remote teams.🕒 Timestamps 00:00 – Introduction to CMO Weekly & Special Guest Paulie Dery 01:05 – The AG1 Evolution: Moving from Product-First to Brand-First 03:20 – Behind the "Morning People" Campaign & World Series Debut 06:45 – Creative as a Muscle: Why Being "Boring" is the Biggest Risk 09:15 – Measuring Success: Why "Energy" is AG1’s Secret KPI 12:30 – The Future of Media: Linear TV, YouTube, and the Creator Economy 15:50 – Leading a Global "Tele-Remote" Team 18:15 – The Role of AI in Marketing: Enhancing vs. Dulling Creativity 20:30 – "Q5": How AG1 Navigates the New Year Health Rush🚀 Key Takeaways from this Episode: Building a Legacy Brand: Paulie explains how AG1 shifted its focus from explaining the product to celebrating the lifestyle and community of "Morning People". Creative Courage: Learn why AG1 pushes for "weird" and interesting work to stand out in a crowded marketplace, and why Paulie believes AI might make marketing more boring if not used carefully. Non-Traditional KPIs: While data is vital, Paulie discusses the importance of "Brand Energy"—the momentum and sentiment that hard numbers can’t always capture. The Power of Focus: For 15 years, AG1 has focused on one core product. Paulie shares why doing "one thing incredibly well" is a masterclass for all marketers.🎙️ About Paulie DeryPaulie Dery is the Chief Marketing Officer at AG1 (formerly Athletic Greens), where he leads global brand strategy, creative storytelling, and growth. With a background in top-tier creative agencies like Uber and R/GA, Paulie has been instrumental in transforming AG1 into a household name through high-impact campaigns like "Good Morning, Moon" (narrated by Rick Rubin) and deep integrations within the creator economy. Sponsored by Open Fortune: Bringing your brand to life inside fortune cookies. Visit OpenFortune.com.#CMOWeekly #AG1 #MarketingStrategy #BrandBuilding #PaulieDery #MorningPeople #CreativeDirection #CreatorEconomy

This episode of CMO Weekly, recorded live at Adweek's Brand Week, features Aimee Egan, the first-ever Chief Enterprise Officer at Shutterstock. With over 25 years of experience in B2B leadership, Aimee shares her journey from law school to leading global growth and transformation for Shutterstock’s enterprise division.Aimee discusses how Shutterstock is evolving from a content marketplace into a strategic partner, particularly through its "human-first" approach to Artificial Intelligence. She also dives into the importance of personal growth in leadership and the future of creative impact in marketing.🕒 Timestamps 00:00 – Introduction to CMO Weekly and guest Aimee Egan.01:38 – Aimee’s career journey: From law school to 20 years at Thomson Reuters.04:03 – Why Shutterstock? Marrying commercial passion with an industry in transformation.05:45 – Scaling the Enterprise division and the Giphy acquisition.07:33 – How AI is transforming the business: Data partnerships and virtual production.09:38 – The "Human First" AI philosophy: Balancing efficiency with creative soul.13:34 – Leadership Lessons: Inner growth and the "oxygen mask" philosophy.15:30 – The Brand Genius Impact Award and honoring Kat Cole of AG1.18:00 – Rapid Fire: Favorite cities, Jimmy Carter, and why she loves to cook.💡 Key Takeaways AI as a Co-Creator: Aimee breaks down the creative process into ideation, alignment, and commercialization, noting that while AI is currently integrated into the first two stages, the industry is still co-creating the rules for the commercial side.The Transformation Within: A central leadership tenet for Aimee is that a leader can only transform a business as far as they are willing to transform themselves.Strategic Firefighting: Aimee shares a pivotal piece of advice: "Be careful that you don’t get so good at putting out fires that people start starting fires around you.".Impact-Driven Marketing: Shutterstock’s partnership with Adweek for the Brand Genius Impact Award highlights a shift toward measuring how creative work changes lives and behaviors, not just how it looks.

In this episode of CMO Weekly, host Hayley Clover sits down with Akerho "AK" Oghoghomeh, the Chief Marketing Officer at Lucid Motors, to discuss the high-stakes world of luxury electric vehicles (EVs) and the art of building a brand that resonates as a cultural force.As Lucid navigates a pivotal year in 2026—marked by the expansion of the Lucid Gravity SUV and a cooling EV market—AK shares his unique "engineering-first" approach to marketing. Drawing from his previous leadership roles at Red Bull, Beyond Meat, and Amazon, he breaks down how Lucid is moving beyond the "tech-enthusiast" niche to capture the global luxury consumer.Key Topics Covered: The Transition from Engineering to Marketing: How AK’s background in chemical engineering informs his data-driven, analytical approach to brand building. Defining the "Lucid Identity": Why Lucid is positioning itself not just as a car company, but as a lifestyle brand rooted in design, sustainability, and peak performance. Marketing the Lucid Gravity: Strategic insights into the launch of Lucid’s first luxury SUV and how it aims to redefine the family EV segment. The "Iron Sharpens Iron" Philosophy: AK’s leadership style and how he builds high-performing marketing teams that challenge the status quo. Competing in the "EV Winter": Navigating industry shifts, Saudi-backed growth, and the importance of brand relevancy when consumer demand is under pressure. "Bumping the Lamp": Why extreme attention to detail and creative excellence are the non-negotiables for Lucid’s global marketing strategy.Timestamps:0:00 – Introduction: Meet Akerho "AK" Oghoghomeh.4:15 – From Red Bull to Lucid: Applying "Culture-First" marketing to EVs.12:30 – The Engineering Mindset: Why data is a marketer’s best friend.19:45 – Scaling Luxury: Moving Lucid from a Silicon Valley secret to a global icon.28:10 – The Lucid Gravity: Marketing the next generation of electric SUVs.36:50 – Leadership & Culture: How to "Bump the Lamp" in every campaign.45:20 – The Future of EV Marketing: What’s next for 2026 and beyond.About the Guest:Akerho "AK" Oghoghomeh is the CMO of Lucid Motors. With a career spanning iconic brands like Red Bull, Beyond Meat, and Amazon, AK is known for his ability to scale disruptive products into household names. He holds a B.S. in Chemical Engineering from Drexel and an MBA from Emory’s Goizueta Business School.#CMOWeekly #LucidMotors #MarketingStrategy #ElectricVehicles #BrandBuilding #LuxuryEV #AkerhoOghoghomeh

How do you take a brand synonymous with military-grade protection and evolve it into a global lifestyle powerhouse for the "prosumer"?In this episode of CMO Weekly, host Haley Clover sits down with Shawn LaRowe, the Chief Product and Marketing Officer at Pelican Products. Shawn’s career journey is as rugged as the gear he builds—from playing semi-professional baseball to spending 17 years at Nike in global product roles.Now at the helm of Pelican’s product and marketing vision, Shawn shares how he is navigating the "49-year-old startup" mentality to launch massive collections, like the 47-product Pelican TRVL series.🚀 What You’ll Learn in This Episode: The Nike Playbook at Pelican: How 17 years at the world’s leading athletic brand shaped Shawn’s approach to product lifecycles and global commercialization. Reactive vs. Proactive Marketing: Moving beyond just being "the case guy" to becoming a proactive partner in the consumer's journey. The Power of the Prosumer: Why Pelican’s most successful content is funded and created by its loyal community of professionals and enthusiasts. Outcome-Based Leadership: Shawn’s strategy for leading cross-functional teams by focusing on desired outcomes rather than just "talking shop". Building for the Mission: Why "Built to Protect" isn’t just a slogan—it’s a promise that spans from first responders to elite military units and everyday travelers.🕒 Timestamps: 0:00 – Welcome to CMO Weekly & Meet Shawn LaRowe. 2:10 – Pivot Points: From Pro Baseball to a Temp Job at Nike. 3:23 – The Global Perspective: Lessons from 17 Years in Beaverton and Europe. 4:04 – Joining Pelican: Stepping into the CMO/CPO hybrid role. 5:07 – The "NATO" Filter: Why Pelican favors a bias for action over endless meetings. 10:15 – Reimagining the Brand: Transitioning from reactive protection to proactive lifestyle gear. 12:40 – The "Built to Protect" Halo: Maintaining trust in mission-critical environments. 18:20 – Scaling Innovation: Insights into the massive TRVL collection launch. 25:30 – Community First: How Pelican leverages its most dedicated fans for marketing. 30:55 – Rapid Fire: Baseball skills and the future of protective gear. 33:35 – Advice to My Past Self: "Getting to do the dream work".👤 About Shawn LaRowe:Shawn LaRowe is the Chief Product & Marketing Officer at Pelican Products, Inc. With a background in outdoor apparel and action sports, he leads the creation and brand positioning of some of the world's most rugged, mission-critical gear. Most recently in 2026, Shawn unveiled the Aegis™ 25L Tactical Backpack, a testament to the brand's ongoing commitment to professional-grade durability.🎙️ About CMO Weekly:Hosted by Haley Clover, CMO Weekly sits down with the world's top marketing executives to uncover the bold moves, tough lessons, and breakthrough ideas shaping the industry.Sponsor: This episode is brought to you by OpenFortune, the only marketing company putting your brand inside of actual fortune cookies. Visit openfortune.com to reach people when they are engaged and smiling.Don't forget to Subscribe, Like, and hit the Notification Bell to stay updated on the latest in marketing leadership!#CMOWeekly #MarketingStrategy #PelicanProducts #ProductLeadership #NikeAlumni #BuiltToProtect #BrandBuilding

The first OpenFortune x CMO Weekly Roundtable Video is finally live!A few months ago, we had the idea to build something that felt like Lebron's 'The Shop' but for marketing leaders.So we got a private dining room in NYC, invited leaders from WeWork, Hard Rock Digital, Blue Apron, Wonder, and Air, and told everyone the same thing:Speak your mind on the state of the marketing industry. No Bullshit.We wanted to see what happens when you get people around a table, get them mic'd up, and let them challenge each other on what's actually working (and what's not) in 2026.By the end of the night, it didn't even feel like a business dinner.It was just a group of friends who actually give a damn about this industry, finally speaking freely.We're just getting start with these. NYC was the first, but we're taking the table to other cities next.Featuring:Carlo Palomino, President of OpenFortuneJeffrey Tousignant, Head of Marketing of AirRaina Enand, VP of Marketing of Blue ApronJoshua Egan, VP of Growth Marketing of WonderHayley Clover, Executive Producer & Host of the CMO Weekly PodcastWoozae Kim, Board of Directors of The Lower Eastside Girls Club of New YorkJoe Sancio, Director Of Marketing Partnerships of Hard Rock DigitalCourtney Warren Brown, Chief Marketing Officer at KickstarterBecky Wang, Chief Operations Officer at MetafidePetula Lucey, Chief Marketing & Communications Officer at WeWork

How do you take a "billion-dollar knock" and turn it into a modern, digital-first brand? 🏠✨In this episode of CMO Weekly, host Hayley Clover sits down with Kerry McGovern, the Chief Brand Officer at Power Home Remodeling. Kerry’s career is a masterclass in professional agility, spanning roles as a music publicist, a speechwriter for Under Armour’s Kevin Plank, and a brand-builder for the NHL and Drizzly.Now at Power Home Remodeling—ranked #14 on Fortune’s Best Companies to Work For—Kerry is leading a massive brand transformation. She discusses how she’s moving a door-to-door sales powerhouse into the digital age with the "Our Work Shows" campaign, while maintaining a "people-first" culture that believes they "sell windows to hire people".In this episode, you’ll learn: The "Eras Tour" of a Marketing Career: How Kerry pivoted from the music industry to professional sports and eventually to high-growth tech and remodeling. Rebuilding Iconic Brands: Behind-the-scenes stories of speechwriting at Under Armour and navigating the "teal horse" era of the Detroit Pistons. The Billion-Dollar Knock: How Power Home Remodeling is evolving its legendary canvassing model into a multi-channel digital brand experience. "Our Work Shows": The strategy behind Power’s first external brand platform in 15 years and how it connects with modern homeowners. Influencers & Social Strategy: Why a home remodeling company is partnering with fashion influencers like Sai De Silva to reach new audiences.Timestamps: 0:00 – Introduction: Meet Kerry McGovern. 1:40 – Career Origins: From Seattle’s music scene to the Detroit Pistons. 4:30 – Lessons from the NHL and Speechwriting for Under Armour. 8:30 – The Drizzly Risk: Moving from a 100-year-old league to a startup. 13:00 – Why Home Remodeling? Finding a "People-First" culture at Power. 16:00 – Scaling the "Billion Dollar Knock" and Brand Identity. 20:00 – Launching the "Our Work Shows" Brand Refresh. 25:00 – Revamping Social Media & Influencer Partnerships. 29:00 – Kerry’s Best Advice: "It takes longer than you want and is harder than you think." 31:37 – Baltimore Recommendations & Closing.Connect with Kerry & Power Home Remodeling: LinkedIn: Kerry McGovern Website: Power Home RemodelingAbout CMO Weekly: CMO Weekly sits down with the world’s top marketing leaders to uncover the bold moves, tough lessons, and breakthrough ideas that shape their journeys. Hosted by Hayley Clover.Sponsored by OpenFortune: Reach your audience where they’re smiling. Learn more at openfortune.com.#Marketing #CMO #BrandBuilding #PowerHomeRemodeling #CareerAdvice #DigitalTransformation #InfluencerMarketing #CMOWeekly

This episode of CMO Weekly, hosted by Haley Glover, features an in-depth conversation with Will Martin, the founder and CEO of LiveDuel. LiveDuel is a cutting-edge sports and e-sports fan activation platform that uses decentralized finance (DeFi) mechanics to prioritize fairness and user experience in the sports betting world.Will shares his unique journey—from studying economics and computer science to marketing for Beats by Dre—and explains how he leveraged creator culture to generate over 750 million organic views on TikTok.📌 Key Topics Covered The Origins of LiveDuel: How Will combined his background in arbitrage, financial trading, and product marketing to innovate the sports betting industry.The Tech Behind the Platform: Using smart contracts to remove the middleman and liquidity pools to facilitate instant, efficient trades between fans.Growth Hacking TikTok: The strategy behind building TikTok filters that empowered 600,000 creators to produce viral sports content.Building a Creator Community: Why LiveDuel started as a WhatsApp group and is evolving into a formal hub for content creators to collaborate and learn.Navigating Regulation: The challenges of building a business at the intersection of crypto and sports betting while maintaining a long-term, compliant strategy.The Future of LiveDuel: Upcoming tools for live streamers and the vision for the World Cup in North America.

In this episode of CMO Weekly, host Haley Clover sits down with Conley Downing, the Chief Marketing Officer at Archer Roose Wines, live from Adweek’s Brand Week.Conley shares her journey from "unsexy" pharmaceutical marketing to leading a disruptor brand in the declining wine category. They discuss how Archer Roose is redefining wine culture through convenience, sustainability, and high-profile partnerships with figures like Elizabeth Banks.What You’ll Learn in This Episode: Disrupting Tradition: How Archer Roose is overcoming the "canned wine stigma" through scientific research with Cornell University and best-in-class quality practices.Brand Voice vs. Celebrity Voice: The strategy behind balancing the brand’s unique identity with the creative style of celebrity partner Elizabeth Banks.The Power of Partnerships: Inside the "scrappy" creative moves that turned a JetBlue placement into a viral DIY in-flight spritz campaign.Marketing for the Modern Consumer: Why the "sidecar" serving method and "better-for-you" transparency (vegan, sustainably sourced, no added sugar) are winning over today’s wine drinkers.Growth Metrics: How Archer Roose achieved a 92% increase in DTC sales this year and maintains an 88% reorder rate.About Conley DowningConley Downing is a veteran marketer with a rich background in spirits and emerging brands. Her career includes stints at major agencies working on Pepsi and Diageo accounts, as well as leadership roles with Sean Combs' brands (Ciroc and DeLeón) and the startup 21 Seeds. She joined Archer Roose a year ago to lead their brand strategy and growth marketing.

How do you market a sports team in a city with a "Championship Culture"? In this episode of CMO Weekly, we sit down with Sandra Moore, the Chief Marketing Officer at Sporting Kansas City, to discuss the evolution of fan engagement, brand loyalty, and the intersection of sports and community.Sandra shares her insights on navigating the competitive MLS landscape, leveraging data to personalize the fan experience, and how Sporting KC stays "Always On" even during the off-season. Whether you’re a sports marketer or a brand builder, this conversation is packed with actionable strategies for creating deep emotional connections with your audience.📈 Key Takeaways from this Episode: The Fan-First Philosophy: How Sandra and her team prioritize the "matchday experience" to build lifelong loyalty. Data vs. Emotion: Balancing hard analytics with the passion of a sports fanbase. Community Integration: Why Sporting KC views itself as a community asset first and a soccer team second. Growth Tactics: Lessons on scaling a brand in a mid-market city with high-level competition.

In this episode of CMO Weekly, host Haley Plummer sits down with David Plumi, the CMO of Luckia Gaming Group. Since taking the helm in 2023, David has been instrumental in scaling Luckia’s content offerings, securing high-profile partnerships like LaLiga, and leading the brand toward a top-three position in the competitive Spanish market.David shares his unique journey from professional poker player and entrepreneur to CMO of one of Europe’s rising gaming brands. We dive deep into why Luckia views itself as a "family" business, the strategy behind multi-million dollar sports sponsorships, and how to balance traditional media with a rapidly evolving digital landscape.

In this episode of CMO Weekly, host Haley Clover sits down with Victoria Lozano, the Chief Marketing Officer of Crayola, to explore how a 120-year-old heritage brand is evolving into a full creative ecosystem. Victoria shares insights from her 16-year tenure at the company, discussing the shift from selling art supplies to fostering "creativity as a life skill" through content, experiences, and digital innovation.Key Topics Covered: Building a Creative Ecosystem: Discover how Crayola has expanded beyond physical products into Crayola Studios and location-based entertainment to showcase creativity in action.The Power of "Crayola Creativity Week": Victoria discusses the massive success of this free global program, which reached 13.2 million children in over 120 countries last year by integrating creativity into core subjects like math and literacy.Nostalgia vs. Modern Relevance: How Crayola uses emotional triggers—like the return of retired colors (Dandelion) and global color votes—to stay relevant for both children and nostalgic adults.The Adult Coloring Resurgence: Learn why 57% of Crayola purchases now come from households without children, as adults turn to coloring for relaxation and "rebalancing".The Secret to Marketing Longevity: Victoria offers advice for early-career marketers on finding passion, embracing diverse roles within a single brand, and thinking about the "bigger ecosystem".Crayon Naming Stories: A look behind the scenes at how colors like "Macaroni and Cheese" and "Tickle Me Pink" were named by fans and children.

Welcome to a groundbreaking episode of CMO Weekly, where we go beyond the headlines to explore a truly purpose-driven client-agency relationship. Host Haley Clover sits down with two of the industry's most dynamic leaders: Lina Polimeni, Chief Corporate Brand Officer at Eli Lilly and Company, and Jason White, President of Wieden+Kennedy, to uncover the secrets behind their successful two-year collaboration.In a highly regulated sector like pharmaceuticals, how do you find the opportunity for a bold, breakthrough creative idea? Lina and Jason reveal how their deep, shared sense of purpose has allowed them to move past industry norms and shift from a purely transactional model to a truly relational one.Key Topics and Breakthrough Ideas: The Power of Shared Purpose: Learn how an immediate alignment on the mission—using creativity to change the world, particularly in healthcare—became the magnet and foundation of their partnership. Creativity vs. Regulation: Lina Polimeni challenges the industry belief that regulation is a conflict to creativity, arguing that you can be compliant and creative by focusing on human truth. The "We Can Create" Initiative: Hear the details on their cultural resonance platform, which leverages the power of storytelling in the entertainment space to depict health authentically on screen. Health Inclusion in Culture: The leaders discuss the importance of health inclusion and how the accurate depiction of health in film influences culture and even medical decisions (citing examples like the Barbie movie and increased ObGyn visits, and Angelina Jolie’s public discussion of her mastectomy). Advice for CMOs: Jason and Lina offer invaluable advice for marketing leaders in any regulated space: be courageous, relentless in the pursuit of the great idea, and focus on building deep trust with your partners to navigate compliance challenges and achieve your full potential.This conversation is a masterclass in modern marketing leadership, demonstrating what is possible when a courageous client and a world-class creative agency commit to a purpose bigger than themselves

In this dynamic episode of CMO Weekly, we sit down with Erin Chin, Head of Global Brand Marketing for Logitech G. Erin discusses her incredible journey from investment banking to becoming a leader who guides the marketing and brand storytelling for Logitech G, the company’s billion-dollar gaming brand that now unites both gamers and creators under one umbrella.Previously the CMO for Logitech for Creators, Erin shares the vision behind the "Together We Create" platform and how she is leveraging her expertise in building culturally relevant brands to shape one of the most influential communities in tech and gaming.Key Discussion Points: The Non-Traditional CMO Path: Erin details her unique career evolution, starting as an investment banker at Goldman Sachs before moving into international strategy at MTV Networks, and then holding senior marketing roles at major beverage companies like Diageo and PepsiCo (Mountain Dew). The Power of Creators & Gaming: Insights into the explosive growth of content creation and gaming, where one out of every three people in the world is a gamer. Erin explains how Logitech G is dedicated to creating innovative gear for this vast audience. Building Brand Authenticity: How Logitech G's strategy focuses on building authentic relationships, leading and driving culture through storytelling and actions, rather than just chasing trends. Global Brand Strategy in Practice: A look at Logitech G's global initiatives, including orchestrating 18 IRL event activations around the globe. She discusses community engagement, masterclasses, esports tournaments, and collaborations with iconic brands like McLaren and Herman Miller.Tune in to learn what it truly takes to unify a global brand, build a massive creator community, and market products in the fast-paced world of gaming and content creation.Guest Info: Erin Chin is the Head of Global Brand Marketing for Logitech G. Connect with Erin on LinkedIn (search for Erin Strother Chin).About CMO Weekly: Every week, we go beyond the headlines to explore what it really takes to build brands, lead teams, and stay ahead in a fast-changing industry.This episode is brought to you by Open Fortune, the only marketing company putting your brand inside actual fortune cookies.

CMO Weekly: Cash is King, Gen Z, & The Future of iGaming Affiliation | Richard Dennys, CEO Game LoungeIn this candid episode of CMO Weekly, we sit down with Richard Dennys, CEO of the influential iGaming affiliate brand, Game Lounge. Since taking the helm in early 2024, Richard has been steering the global company—which operates over 130 websites across dozens of countries—through a wave of growth, innovation, and industry change.Richard offers a refreshing, straight-talking perspective on what it takes to lead a successful performance marketing business today. He dives into why the core lesson from his decades-long career is that "cash is king" and why the business philosophy of being "boring" (focused on strong fundamentals) is the key to massive, sustainable growth.The conversation goes beyond typical marketing strategy to explore: The Trust Economy: Why Game Lounge is committed to becoming the "most trusted affiliate in the sector" by embracing data transparency and moving the industry away from a "cloak and dagger" mentality in its partner relationships. The Future of the Player: How the affiliate model must fundamentally change to serve Gen Z and younger players, who trust social networks, peer-to-peer recommendations, and crypto platforms more than traditional SEO. The AI Revolution: Richard's view on how generative AI is lowering the industry's barrier to entry, forcing companies to differentiate through genuine product quality and content expertise. Culture & Productivity: His leadership philosophy of "more brains, less hands," how Game Lounge hires for attitude over skill, and the focus on productivity rather than presenteeism in their hybrid work model.

In this episode of CMO Weekly, host Haley Clover sits down with Jake Bullock, Co-Founder and CEO of Cann, the pioneering company behind the world’s leading THC-infused social tonic.Jake dives deep into how Cann is built to offer the "social lift of a drink" without conventional alcohol, positioning the brand squarely at the intersection of cannabis curiosity and sober curiosity.What You'll Learn in this Episode: From Wall Street to Cannabis: Jake shares his career journey, from a traditional business background in banking, consulting, and private equity at Bain Capital, to realizing his passion was building a "cool" global consumer brand from the ground up. The Power of Micro-Dosing: Discover Cann's core insight: why existing high-dose edibles (like gummy candies) were an inaccessible and intense experience for casual users. Jake explains how the brand's unique low-dose control and natural, bold flavor profiles were designed to create a social buzz where consumers feel great and can confidently moderate their intake, much like they would with alcohol. Competing with Alcohol: Learn about the brand’s mission to "change the way people socialize" by offering a healthier alternative to alcohol. Cann's customers report high rates of alcohol consumption before finding the product, proving its effectiveness as a true substitution in social settings. Marketing in a Regulated Industry: Jake discusses the challenges of driving creativity while navigating advertising restrictions and regulations. The Surprise of Authentic Storytelling: Hear about the brand campaign that exceeded all expectations: collecting "Cann Stories"—personal testimonials from customers. Jake shares emotional stories, including a mother who felt she was a "better parent" and an elderly couple in South Dakota who became loyal fans. The Future of Cann: The discussion covers the brand's vision to have a transformative impact on consumers' lives and the entrepreneurial lesson of not being "held back by the idea".

Join us on CMO Weekly as host Haley Clover sits down with Ethan Braden, Vice President and Chief Marketing and Communications Officer at Texas A&M University. Ethan leads the brand narrative and creative strategy for one of the largest and most storied public universities in the U.S., on a mission to bring the Texas A&M story to the nation and the world.In this episode, Ethan shares his incredible career journey and a masterclass in modern brand building:Key Takeaways & Discussion Points: From Corporate to Campus: Ethan discusses his career evolution, starting with a decade at Eli Lilly and Company before following his mentor to Purdue University, where he became CMO and transformed their marketing efforts into a recognized "juggernaut" in higher education. The Power of the Texas A&M Brand: He dives into the unique challenges and opportunities of marketing an institution steeped in 150 years of tradition, including the power of the Aggie Ring and the electric experience of a packed Kyle Field. Ethan emphasizes the need to take their story beyond the state to a national and global audience. The New Rules of University Marketing: Learn how Ethan's team at Texas A&M is driving impact with a commitment to excellent video storytelling and leveraging the "ABCs of YouTube" to generate millions of views, fundamentally changing the university's content strategy. The Great Marketer vs. The Expert: Ethan shares the invaluable advice that shaped his career: the importance of becoming a "great marketer" with foundational, transferable skills rather than focusing too narrowly on being a "subject matter expert." He stresses that strong marketing principles will translate across any industry—from pharma to higher education. Building a World-Class Team: Hear about the strategic priorities he set for his marketing division, including establishing a comprehensive, insight-based brand platform and cultivating a united "marketing community" to ensure a harmonious brand voice across the massive university system.This is a must-listen for marketing professionals, higher education leaders, and anyone interested in the strategy behind elevating a global brand.

Step inside the mind of a marketing visionary! In this episode of CMO Weekly, host Haley Clover sits down with Fanny Quehe, the Chief Marketing Officer at Petite Plume Luxury Sleepwear, to uncover the bold moves behind the brand's transformation from a beloved children's sleepwear label into a full-fledged lifestyle powerhouse.Fanny, who brings rich experience from high-fashion and beauty at Chanel, details her journey and the strategic approach she used to spearhead Petite Plume's expansion into new markets and categories.In this episode, you will learn: From High Fashion to Home Comfort: Fanny shares her career path, including her leadership roles at Chanel in retail innovation, and how she found her dream CMO role at Petite Plume. She redefines "retail innovation" as simply "marketing for the physical space". The Power of Memory Making: Discover the emotional core of the Petite Plume brand, which is built on "the notion of home and comfort" and creating "memories and special moments". Fanny explains how they strategically target the "memory maker" customer. Creating a "World of Petite Plume": Hear how Fanny led the brand’s successful diversification beyond sleepwear into the Home, Hospitality, and even Pet categories, including collaborations to build a cohesive "World of Petite Plume". The Hybrid Marketing Playbook: Fanny breaks down her winning marketing strategy, which blends high-level brand building with rigorous performance marketing. Learn why she considers customer retention their "Super Bowl," with a heavy focus on owned media channels like email and SMS. Leadership and Connecting the Dots: Get Fanny's insights on leadership, including her collaborative style of "managing from the back". She offers inspiring career advice by referencing Steve Jobs' famous Stanford commencement speech on the importance of "connecting the dots".Whether you're a marketing executive, an aspiring CMO, or an entrepreneur looking to turn a product into a legacy brand, Fanny Quehe’s strategic insights are essential listening.Don't forget to like, subscribe, and hit the notification bell for more CMO Weekly!

Join host Haley Clover on CMO Weekly as she sits down with Matt Kerbel, Global Head of Brand Strategy at Turo, the peer-to-peer car sharing platform that is redefining mobility. Matt details his efforts to build a brand that lives beyond the transaction, driving culture, creator partnerships, and community-first growth in a traditionally functional category.The Story Behind the DisruptionMatt shares his journey from a childhood fascination with psychology and sociology to a professional career dedicated to understanding people and using creativity to solve problems. His diverse background laid the foundation for his strategic approach: Early Career: He started on the agency side before moving to client-side roles at General Mills (CPG) and Activision on the Call of Duty gaming franchise. Challenger Brands: He led Southern California marketing for Lyft during the "early battle days with Uber" and later helped mature the MeUndies brand into a purpose-driven, inclusive community based on self-expression and self-confidence. Joining Turo: Matt saw Turo as an opportunity for "necessary disruption" to the "less than remarkable, traditional car rental experiences". He came in to build the Brand Strategy function from scratch, aiming to apply rigor to track brand health and incorporate "deeply held human truths and insights" into the creative strategy.Building a Household Name and Defining SuccessTuro has scaled rapidly, growing from $150 million to "just shy of a billion" in net revenue. Matt discusses the strategic focus required to take Turo from a niche market player to a household name, especially given that its aided awareness in the US is still under 50%. The Power of Humanity: A key differentiator for Turo is the humanity of the experience, with hosts building a living—from a single car to small fleets—and providing a higher level of personal care than traditional rental counters. KPIs and Marketing Philosophy: The team focuses on the continuum of demand creation and demand capture—not Brand versus Performance. They track essential perception-based metrics like trust, safety, reliability, and value. Cultural Marketing: Matt shares innovative examples of how they drive brand awareness, including the viral, culturally relevant Zamboni (Ice Resurfacer) rental stunt in Canada and the hyper-local Philadelphia blitz campaign, which connected real-world buzz (collaborations with Tyrese Maxey and local bands) to algorithmic conversion data.This episode is a masterclass in brand building, challenger strategy, and how to scale a two-sided marketplace by prioritizing community and emotional connection over pure function.

That sounds like a great episode! Since I don't have the direct transcript or episode notes for "CMO Weekly" with Federico Saini, CCO of Vibra Gaming, I can't provide the exact details.However, based on his role, his company's focus, and the general topics associated with him, I can create a detailed, highly-probable description that you can use as a template and customize with specific quotes and segment names.🎙️ Detailed YouTube Episode Description TemplateCMO Weekly: How Vibra Gaming Conquered LatAm's iGaming Frontier with Federico SainiJoin us on CMO Weekly as we sit down with Federico Saini, Chief Commercial Officer of Vibra Gaming—a leading game and platform developer specializing in the fast-growing Latin American iGaming and regulated lottery markets.In this deep-dive interview, Federico pulls back the curtain on the commercial strategies that have established Vibra Gaming as a technological pillar in the region. He shares invaluable insights into navigating regulatory complexity, prioritizing customer-centric solutions, and the importance of localized content in a diverse market.🚀 Key Takeaways & Discussion Points: The Power of Localized Content: Why standard global content fails in the Latin American market, and how Vibra Gaming develops games and solutions that resonate deeply with local culture, themes, and player preferences. The LatAm Opportunity: A CCO's perspective on the unique challenges and massive growth potential within regulated markets like Brazil, Argentina, and Mexico. Federico discusses what operators need to succeed in this dynamic landscape. Customer-Centric Commercial Strategy: How Vibra Gaming transforms its strong internal cohesion and integrated executive leadership (Werter Luna - CEO, Marcelo Blanco - CTO) into superior, agile deliveries for their operator partners. Navigating Regulation: The critical importance of compliance and auditability in iGaming, and how Vibra Solutions' platform architecture is designed to meet complex governmental and jurisdictional requirements. Strategic Partnerships: Federico discusses key collaborations (like their work with Booming Games) and the role of distribution networks in amplifying market presence and fueling mutual business growth across the continent. Vibra Solutions: The New Vertical: Insights into their versatile platform offering, designed to be a flexible, customizable, and reliable tech ally for both online and retail betting operators.Whether you're in marketing, iGaming, or simply interested in how companies master specific regional markets, this episode offers a masterclass in strategic commercial leadership.👉 Don't forget to like, subscribe, and ring the bell for more insights from top Commercial and Marketing leaders!

Join host Haley Glover as she sits down with Oliver Pohl Sanchez, Commercial Director and investor at Stadiobet, a fast-growing social sportsbook and casino in Mexico. Oliver shares the journey of blending a lifelong passion for sports and gaming with his expertise in commercial strategy to create a community-first betting platform.In This Episode, You'll Discover: The Origins of Stadiobet: Oliver and his partner, Eric, identified a significant gap in the Mexican market for an interactive, community-focused online casino and sportsbook. They saw an opportunity to bring value to customers by offering a platform that addresses issues like slow payments and lack of engagement. The Social Betting Concept: Learn how Stadiobet is revolutionizing the betting experience by integrating social media features (like sharing content, giving likes, and following influencers/tipsters) directly into the sports betting app. The goal is to create a unified platform—a "social sportsbook"—where users can bet and interact around sports content without the "noise" of general social media. From Fan to Operator: Oliver discusses the surprising complexity of the gaming business, contrasting the customer's mindset ("the house always wins") with the reality of running an operation. He even shares how his business perspective has changed his view on rooting for his favorite team, Real Madrid. Driving User Growth & Marketing Strategy: The Importance of Data: Oliver emphasizes a focus on marketing channels with clear, measurable data, prioritizing organic growth through affiliates, content creators, and influencers over high-cost, non-measurable sponsorships like five-second TV ads. Key Performance Indicator (KPI): Customer Acquisition Cost (CPA) is his main focus. Stadiobet aims for a CPA of $40-$50 USD for affiliates, significantly lower than the market average of $70-$120 USD for a first-time deposit in Mexico. Building Trust and Loyalty: Stadiobet focuses on key factors for the Mexican market, including fast payments and strong loyalty programs. This includes giving 10-15% of lost money back to the player weekly to foster a sense of fairness. Scaling and Innovation: Looking ahead, Stadiobet’s vision includes being the one-and-only platform for sports entertainment, focusing on new revenue streams (like localizing ads for brands) and embracing payment innovations like crypto. They also focus on providing key local payment options, like charging money through 7-Eleven stores in Mexico, which many competitors overlook. Advice for Entrepreneurs: Oliver’s core advice is to "go for it," be open for change, be skeptical of everything, and "pivot fast"—testing concepts and adapting quickly, as a small, agile organization can do more effectively than large competitors.Don't miss this insightful conversation on entrepreneurship, marketing metrics, and the future of social sports betting in Latin America!

Mazen Alawar, Head of Marketing at Cosm, joins CMO Weekly to peel back the curtain on immersive entertainment and the future of the live fan experience! Mazen is leading the charge on Cosm’s revolutionary Shared Reality venues, blending the physical and virtual worlds for live sports, concerts, and more. Hit play to learn the secrets of marketing a truly one-of-a-kind, cutting-edge brand.In this episode, host Hayley Clover sits down with marketing veteran Mazen Alawar to discuss building a brand at the intersection of entertainment, media, and technology. Mazen dives deep into Cosm's mission to redefine how we experience content by immersing fans in massive LED dome-based venues.Discover Mazen's playbook for marketing a novel, category-defining product. We explore: The Power of Shared Reality: What is the technology behind Cosm’s immersive experience and how does it create a stadium-like atmosphere for fans? Building a New Category: The unique challenges and strategies for launching and scaling a premium entertainment concept like Cosm in a new market. From MySpace to the Grammys: How his strategic and creative expertise, honed at MySpace (a true digital pioneer!) and The Recording Academy (The GRAMMYs), informs his current brand-building at Cosm. The Marketer’s Mindset: Mazen shares his bold moves and tough lessons from his career, giving you the breakthrough ideas needed to stay ahead in a fast-changing industry.🔔 Subscribe to CMO Weekly for more interviews with the world's top marketing leaders

In this insightful episode of CMO Weekly, host Hayley Clover sits down with Akshay Khanna, the Co-Founder and CEO of Jackpot.com, to explore the bold move of digitizing the $120 billion US lottery industry.Akshay, a visionary leader with a strategic background spanning StubHub, Harris Blitzer Sports & Entertainment, and private equity, discusses how his team is "reimagining how Americans experience one of their oldest pastimes—lottery—at the tap of a phone". He reveals the blueprint for building a high-growth, regulated e-commerce platform in a historically analog market where 99% of purchases are still made in-person, typically with cash.Key Takeaways You'll Learn:The Digitization Challenge: How Jackpot.com is pioneering a lottery courier platform that allows users to purchase official lottery tickets directly from their mobile devices.Building Trust & Integrity: The critical importance of prioritizing security, trust, and regulatory integrity to establish a foundation for long-term growth in the gaming space.The CMO's Role in a Regulated Industry: Strategies for successful market entry and rapid expansion across multiple US states.Responsible Gaming as a Feature: Why responsible gaming safeguards (including default spending limits) are a core part of the product and business model.Marketing Partnerships: The power of bold brand partnerships, such as the collaboration with the New York Yankees, to acquire customers and build credibility.Tune in for a masterclass on navigating complex regulatory landscapes, leveraging consumer tech experience in a legacy industry, and scaling a disruptive e-commerce business built on convenience and trust.About CMO Weekly: "CMO Weekly," hosted by OpenFortune's Hayley Clover, explores the journeys of top Chief Marketing Officers, uncovering their strategies, challenges, and success stories.

This episode of CMO Weekly features an insightful interview with Vadym Sotskov, Country Manager for JugaBet, one of Latin America's rapidly rising betting brands. The discussion covers the aggressive, locally-focused strategy that has propelled JugaBet to a leading position in key markets like Chile and Peru.Key Discussion Points Vadym Sotskov's Background and JugaBet's Genesis: Sotskov's main professional background is in data and analysis. He has been with JugaBet since its launch 2.5 years ago, initiating the brand and even creating its name for the betting platform. The core goal was to build a strong competitor to international brands by acting as a local brand. They focused on a localized approach from the beginning, including building a large, local professional team within the regions (like Chile and Peru). Rapid Market Success and Strategy: JugaBet is growing rapidly and is already positioned as the second-biggest brand in Chile within just two years. The two main factors for this quick success are: Strong Local Expertise/Presence: Unlike many competitors based in Europe or elsewhere, JugaBet has a significant local presence and team that deeply understands the nuances of the market. Massive Sponsorship Investment: They invested heavily in building a huge brand presence through sponsorships. Sponsorship and Fan Engagement: JugaBet sponsors the two biggest football teams in Chile, which together account for about 80% of the fan base. The selection strategy was to sponsor the "best of the best". They recognized that even the two top teams have different "vibes," "consumers," and connection styles to their fans, requiring a nuanced approach. Engagement is more than just a logo on a jersey. Activations include on-site presence at matches, promotional stands, giveaways, meet-and-greets, and producing hundreds of events for customers. Business Metrics and Trust: The key focus shifts with growth. Initially, it was on acquisition (new sign-ups, first deposits). Now that the customer base is large, the primary focus is on retention and engagement—keeping customers happy and increasing their lifetime value. Customer trust is paramount. Referrals (current customers inviting others) are a key performance indicator (KPI) that validates their strategy and builds long-term loyalty. Surprises and Future Plans: A major insight was the significant difference between close Latin American countries (like Chile and Peru) despite a shared language (Spanish). Accents and dialects can be so different that people sometimes don't understand each other. This confirmed the necessity of their highly localized approach. Two main future directions: Continual Expansion: They recently launched in Mexico and now hold ten licenses there. Product Improvement/Loyalty: A significant focus on loyalty features. A new feature launching is a loyalty store where active players can earn points through missions and redeem them for real, physical prizes (tickets, autographed jerseys, gym subscriptions, coupons) to create a tangible connection between the online and offline world.

Welcome to CMO Weekly! Host Hayley Glover sits down with Adam Lamentowicz, Group Chief Commercial Officer (CCO) of SuperBet, to uncover the strategies behind one of Europe's fastest-growing tech and entertainment companies.Adam Lamentowicz, who serves as the Chief Commercial Officer for Central and Eastern Europe (CCO CEE) at SuperBet, dives deep into what it truly takes to build a successful, resilient, and sustainable business in the high-stakes, hyper-regulated global gaming industry.This episode is a masterclass in market strategy and international growth, focusing on:The Framework for Sustainable Success: Adam shares the foundational blueprint for success, emphasizing that a long-term business must be built around a deep-seated purpose that the customer will appreciate.Leading International Expansion: Insights on how SuperBet successfully navigates and leads expansion across some of the world's most dynamic and regulated betting markets.Lessons for Operators: Valuable advice for early-stage or smaller operators who are looking for a framework to scale and eventually compete with industry leaders.Adam is a 25-year veteran of the gaming and betting industry. Before taking on the international leadership role, he served as the CEO of SuperBet Poland, where he was instrumental in establishing the brand's strong market position. His company, SuperBet Group, is recognized globally, having been ranked as high as #11 in the prestigious EGR Power 50 list of the world's most powerful betting and gaming companies.If you want to understand the bold moves, tough lessons, and breakthrough ideas that are shaping one of the largest forces in the European entertainment sector, this is the episode for you!