PODCAST · business
Coworking Community Builder Daily
by Bernie J Mitchell
📢 Daily coworking power-ups in under 60 seconds. Get real, actionable strategies to fill your space, increase retention, and grow a banging coworking business. No fluff—just straight-to-the-point insights that actually work. Listen now and start building a stronger coworking community today.
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Why 90% of Coworking Founders Burn Out (Don't Go It Alone)
Don't go it alone when building your coworking space. Actually, don't go it alone when creating anything. I don't mean people need to work directly on your project—they just need to be around. Take the London Coworking Assembly. Members chat about everything from rooftop installations to coffee machines to member management. These aren't things you'd Google or find on Wikipedia. You need real conversations with real people who've been there. Same with the London Writers Club. People consistently say they achieve more sitting around that table than they ever would working from home alone. Here's the thing: taking care of ourselves—mentally, physically, creatively—whilst standing up to all the chaos happening right now is so much easier when you've got people around you. The isolation will break you before the business challenges do. So what? Community isn't a nice-to-have for coworking founders. It's survival equipment. If you're building an independent coworking space and feeling the weight of going solo, my Community Builder's Email Engine shows you exactly how to build the relationships that sustain both you and your space. #coworking #communityisthekey #coworkinglondonSubscribe to Coworking Community Builder Daily on Soundwise
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Stop Booking Celebrity Speakers for Your Events (Do This Instead)
The Celebrity Speaker Trap That's Hurting Your Events You're spending too much time, money, and energy chasing rock star speakers to wow your crowd. Yes, celebrity speakers draw crowds—I've worked at plenty of events where people queue to touch the clothes of famous authors and industry darlings. But here's what that doesn't do: build community. Post-COVID, when people show up to events, they're not hunting for another talking head they can already watch on YouTube, read in books, or hear on seventeen different podcasts. They're seeking something you can't get from content: genuine connection, meaning, and change through real human interaction. The real value isn't in who's on your stage—it's in who's sitting next to each other in your audience and whether they leave having built something together. The So What? Your event's success isn't measured by how famous your speakers are, but by how many meaningful connections happen between the people who show up. #coworking #communityisthekey #coworkinglondonSubscribe to Coworking Community Builder Daily on Soundwise
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Is Opening A Coworking Space Without A Community A Huge Mistake?
I've watched this mistake countless times: someone opens a coworking space, then scrambles to find members. The smart operators flip this completely. They gather their community before they need desks to fill. Here's why this works: When you bring people together first, they bond. They get to know each other. They start solving problems together. Then you build your space around what they actually need. Your offer becomes crystal clear because it's shaped by real people with real problems. The folks who need what you're building will join. The ones who don't will stick around anyway—they're part of the community now. You end up with a space built for people who need it, not a space built hoping someone will want it. #coworking #communityisthekey #coworkinglondonSubscribe to Coworking Community Builder Daily on Soundwise
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5 Big Mistakes Killing Your Coworking Space
The five biggest mistakes that coworking community builders make. Building a thriving coworking community is an art. But even the best intentions can be derailed by a few common, yet critical, mistakes. Are you falling into any of these traps? Selling an Empty Promise: Don't sell the idea of a community before it exists. First, build your core group of members. Their energy, connections, and stories are the real, authentic vibe you can then share with the world. Forgetting True Hospitality: Hospitality isn't a £20,000 coffee machine. It's the simple, human art of making every single member feel seen, heard, and genuinely welcome. It’s the small things that make the biggest difference. Ignoring Inclusion: Be intentional about building a true community, not an exclusive clique. A space that actively welcomes people from all backgrounds is a space that will thrive. Having Messy Communication: Your communication must be crystal clear. Members should never have to guess what's happening, when to show up, or how to get involved. A simple, reliable process builds trust and engagement. Chasing Growth Over Quality: A room of 100 disconnected individuals is a failure. A group of 20 deeply connected members is a success. Always, always prioritise the quality of your connections over the quantity of your members. Ready to dive deeper and build a lasting community? We've created a free 5-day email course to help you avoid these pitfalls and build a community with confidence. 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) Sign up for free here: londoncoworkingassembly.com #coworking #communityisthekey #coworkinglondonSubscribe to Coworking Community Builder Daily on Soundwise
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Why Most Coworking Spaces Fail Fast
The harsh reality: 20% of UK businesses fail within two years. 60% don't make it past five. When you're opening your coworking space, you get caught up in the excitement — finding the perfect spot, kitting it out, getting all the kit in. It's knackering work. But here's what nobody tells you: opening is like launching a book. Writing it feels like the hard bit, but all the real graft comes in promoting it. And you've got to keep promoting, constantly. In a way, you're always launching. So how do you avoid becoming another statistic? Three things I've seen help (no guarantees, but they're worth trying): Get together with other operators. Share war stories about what's working and what's bollox. You're not competing — you're all just trying not to go under. Watch your cash flow like a hawk. Boring as paint drying, but it's what keeps the doors open. Keep learning, but stay relevant. Not about AI on Mars or whatever magic's trending. What matters to you in the next 12 weeks? Stick to that. #coworking #communityisthekey #coworkinglondonSubscribe to Coworking Community Builder Daily on Soundwise
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The Real Reason People Love Coworking!
The Uncomfortable Truth About Coworking Spaces No one actually cares about your coworking space. Harsh? Maybe. True? Absolutely. Most operators obsess over the furniture, the amenities, that "perfect" coffee setup (which, let's be honest, is usually mediocre at best). However, what actually draws people in is connection, meaning, and the opportunity to find their tribe. People don't join coworking spaces for your Herman Miller chairs. They join because they're tired of working alone, crave creative collisions, and are desperate to escape the isolation of home offices. The magic isn't in your space — it's in the people in your space. So What? Stop marketing your amenities and start showcasing your community. Talk about your members to your members. Help them connect with each other, not just you. Your job isn't to attract everyone from the entire universe. It's to help the people already in your space discover why they belong there. That's where real retention happens. That's where word-of-mouth begins. That's where community transforms from a buzzword into your business model. #coworking #communityisthekey #coworkinglondonSubscribe to Coworking Community Builder Daily on Soundwise
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Make Your Coworking Space Website Stand Out!
The Name Swap Test That Exposes Generic Coworking Websites Listen, we need to talk about your website copy. Words like "vibrant," "flexible," "leading," "seamless," and "built for productivity" don't actually say anything. They're the same language plastered across every coworking space website. Here's my simple test: Delete your space name and replace it with the name of a competitor. Would anyone notice the difference? That's the problem right there. If "Megahub Coworking" could instantly become "Superhub Coworking" with zero changes to your messaging, you're not standing out – you're blending in. Coworking is becoming intensely personal. Your potential members are comparing multiple spaces in minutes, scrolling through near-identical websites. The more specific you can be about who you serve and how you serve them, the better you'll perform. Generic language = invisible business. Specific language = memorable choice. Your move: Go run the name swap test on your homepage right now. #coworking #communityisthekey #coworkinglondonSubscribe to Coworking Community Builder Daily on Soundwise
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Is Your Newsletter Sign Up Too Boring?
Stop saying "Sign up for updates" on your website. We all have some version of it – "Subscribe for updates," "Stay in the loop," "Get our newsletter." It sounds like the obvious thing to put on your coworking website when you want email subscribers. But it's incredibly vague. When I see that on a website now, I'm thinking: How am I going to fit that into my life? What do I actually get? Will this help me thrive or just survive another inbox flood? In a coworking context, coworking is already mysterious enough. So if you're going to ask for someone's email, be specific about the value. Instead of "Sign up for our newsletter," try something like: "Sign up for our newsletter and discover how our coworking space will help you be productive." Even better? Offer something concrete. On the front of London Coworking Assembly's website, we have a five-day email course called "The Biggest Mistakes Community Builders Make." Get it here - https://londoncoworkingassembly.com/ That's got us more subscriptions than ever because people know exactly what they're getting. The lesson? Be specific about the value you're offering. Your potential members' inboxes are already full – give them a compelling reason to make room for you. #coworking #communityisthekey #coworkinglondonSubscribe to Coworking Community Builder Daily on Soundwise
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Why I Ditched Social Media Stress for a Weekly Newsletter
"But Bernie, I don't have time to write a newsletter." I hear this constantly. And here's the thing - you're thinking about it backwards. Most people skip newsletters because they think it's extra work. But they'll spend hours crafting individual social media posts, Instagram captions, and LinkedIn updates. Here's what I've learned from direct experience: The hard graft of writing one newsletter pays off tenfold. When you write that weekly newsletter, you're not just creating one piece of content. You're building a content goldmine. Take that newsletter and break it down: Pull quotes for Instagram posts Extract key points for LinkedIn Turn insights into Twitter threads Use sections as standalone social updates Text-based platforms, especially those that love repurposed newsletter content. Add some images to your original newsletter, prep everything ahead of time, then schedule it all through @Bufferapp or CoSchedule. The So What? You're already doing the creative work for social media. A newsletter makes that work stretch further - much further. One focused writing session becomes 10-15 pieces of social content. That's not more work; that's working smarter.Subscribe to Coworking Community Builder Daily on Soundwise
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3 Surprising Benefits of Hosting Regular Events in Your Coworking Space
Subscribe to Coworking Community Builder Daily on Soundwise
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This Newsletter Mistake Took Me 3 Weeks to Spot (Most People Miss It)
The Representation Problem Most People Keep Missing I'm part of a coworking project that sends out a weekly newsletter and the surface, they're doing everything right – highlighting events, featuring community members, sharing success stories. It's solid content marketing. But here's what took me three embarrassing weeks to notice: Every. Single. Newsletter. Features. Only. White. Men. Week after week, 3-4 white males are acciedently showcased as the face of "community success." And I say this as someone who fits that exact demographic – a middle-aged white guy who sees himself reflected in every story they share. Here's the issue: London's coworking scene is genuinely diverse. It's full of entrepreneurs from every background, gender, and walk of life. Yet this newsletter inadvertently sends a message: "This space is for people who look like this." The takeaway? Even well-intentioned content can create invisible barriers. If your marketing only shows one type of person succeeding, you're quietly suggesting everyone else might not belong. Want to build an inclusive community? Start by making sure your stories reflect the actual diversity of your space. Because representation isn't just nice to have – it shapes who feels welcome to join. What stories is your content telling about who belongs? #coworking #communityisthekey #coworkinglondonSubscribe to Coworking Community Builder Daily on Soundwise
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The Secret Reason Coworking Spaces Help You Make Friends!
The Business Ecosystem Nobody Talks About Every business person in your coworking space wants three things: a cure for loneliness, great espresso, and more business. Here's what most operators miss. Studies prove people hire based on proximity over internet searches. Think about it — we Google things because finding someone nearby feels like work. But when you're grabbing coffee next to a graphic designer every morning, that changes. When coworking members start doing business with each other, something shifts. It's not just "buying off each other" (though money does change hands). It's a business ecosystem that saves everyone time, money, and the exhaustion of endless pitches to strangers. Your job? Make the connections happen. Could be Tuesday breakfasts. Could be a Slack channel. Could be literal sticky notes on a community board. The method doesn't matter — the proximity does. The real magic: When your members stop Googling for services and start walking ten feet to find them. This is exactly the kind of community-building strategy we dive into in the Community Builder's Email Engine — where connection drives revenue, not just vibes.Subscribe to Coworking Community Builder Daily on Soundwise
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The Secret to a Cool Coworking Space!
The WeWork Trap Nobody Talks About Every week, another coworking operator tells me the same thing: "I want to scale like WeWork." Here's what they're missing: Your members didn't join for the kombucha on tap or the neon signs. They joined for you. I've watched brilliant, quirky, deeply local coworking spaces try to strip away everything that makes them human. They replace their hand-drawn welcome boards with corporate signage. They swap their owner's morning coffee rounds for an app. They trade their messy, beautiful community for a "scalable experience." And their members leave. Because here's the thing about authenticity that nobody teaches in business school: People don't buy homogenised spaces. They buy into the person who shows up every day, who remembers their dog's name, who built something that feels like somewhere. So how do you figure out who you actually are? Not with ayahuasca retreats or expensive consultants. You sit down—with yourself, with your team—and answer one question: "When the shit hits the fan, who are we?" That's it. That's your values. That's your differentiator. That's what people are actually buying. Your values will evolve. Your community will shape them. But they start with you being brave enough to admit what you stand for when everything's on the line. The bottom line: Your members chose your space because you're NOT WeWork. Stop trying to become what they're running from. This is exactly the kind of positioning work I help coworking operators nail in The Community Builder's Email Engine—where we turn your unique story into members who stay.Subscribe to Coworking Community Builder Daily on Soundwise
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Why Email Might Be the Best Community App Ever!
The Most Controversial Thing I Said This Week I told a room full of community builders that email is the best community platform. Not Slack. Not Discord. Not Mighty Networks. Not whatever shiny app launched last Tuesday. Email. Here's why everyone got upset — and why I'm right: Every time you add another platform to your community stack, you're creating a crack. WhatsApp for quick chats. Slack for work stuff. Facebook for events. Your coworking software for bookings. Before you know it, your community is scattered across seven different apps, and nobody knows where anything is happening. The brutal truth: You're not building community. You're building confusion. Start with email. Just email. Get a consistent rhythm going. Help members actually meet each other. Tell your community's story in one clear channel that everyone already checks. Once you know what your people actually use (not what you hope they'll use), THEN introduce other tools. But make email your spine — everything else branches from there. Because here's what nobody tells you: It's easier to put other channels IN your emails than to get email into those other channels. Your members don't need another app. They need one place where they know everything important will show up. So what? Stop fragmenting your community across platforms that make YOU feel productive but leave your members lost. Build the habit first. Add the tools later. This is exactly the kind of strategic simplicity we dive into in The Community Builder's Email Engine — where email becomes your most powerful community tool, not just another newsletter.Subscribe to Coworking Community Builder Daily on Soundwise
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Are You Making This Costly Newsletter Mistake Every Month?
The Newsletter Frequency That Makes People Forget You Exist I have this argument every week with coworking operators about the frequency of newsletters. Here's the brutal truth: When you send monthly, people forget who you are. When you send weekly — even if they don't open every email — you stay top of mind. You're always in their inbox. Always part of their rhythm. Think about it like holidays vs weekends. Planning a big annual holiday? Massive upheaval. But weekend trips? Easy. Natural. Part of life. Here's the kicker: I genuinely care about a newsletter creator. Smart person. Great content. But I literally forgot to include them in a project listing all my favourite newsletter writers. Why? They publish monthly. I give a sh@t about this person's work, but because it shows up once a month instead of weekly, they've disappeared from my mental landscape. The catch? If you go weekly, you can't phone it in. Every issue needs to deliver. However, that pressure makes you better — with more ideas, tighter lists, and consistent value. Monthly newsletters are comfortable for you, forgettable for them. Weekly newsletters are work for you, memorable for them. Choose accordingly.Subscribe to Coworking Community Builder Daily on Soundwise
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Your Newsletter Is An Advert (Here's How to Fix It)
There's a brutal difference between writing TO your community and writing FOR them. Most coworking newsletters are announcement graveyards. "Yoga at 6pm! New coffee machine! Member spotlight!" It's an advert dressed up as a connection. I've written hundreds of these. They die in the inbox. Here's what actually works: Walk your space with a capture system — notebook, phone, whatever. But don't listen for what you want to say. Listen for what THEY'RE already talking about. The conversation happening by the coffee machine. The problem was mentioned three times this week. The small victory that made someone's day. That's your newsletter content. When you write FOR your community, you're tuning into their frequency, not broadcasting on yours. You become the person who gets it. Who sees them. Who writes the thing they forward to their partner, saying, "This is exactly what I was thinking." The Shift: Stop Being a Bulletin Board. Start being a mirror that reflects back what matters to them. And here's the kicker — the more consistently you do this, the sharper your radar gets. Weekly publishing isn't about discipline. It's about staying in sync with your community's rhythm. This is precisely the kind of community-first approach we dig into in The Community Builder's Email Engine. Because announcements don't build community. Resonance does.Subscribe to Coworking Community Builder Daily on Soundwise
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Email vs Discord vs Slack: The Uncomfortable Truth About Community Platforms
The Platform Wars Are Missing the Point Everyone's chasing the shiniest community platform — Discord, Slack, WhatsApp, LinkedIn groups. Here's what actually happened with the London Coworking Assembly: We spent months bouncing between platforms. Members are split across Slack channels; nobody checked. Discord servers that felt like ghost towns. WhatsApp groups that buried important updates under 200 unread messages. The uncomfortable truth? Email won. Every time. Not because it's hip and cool.. Not because it has emojis, threads, and reactions. But because everyone has it. Everyone checks it. Everyone knows how to use it. Your Discord-native members might love their server. Your WhatsApp crew might be chatty as anything. But when you need to reach everyone — from the 22-year-old developer to the 55-year-old consultant — email is the only common ground. Start there. Build trust there. Then ask where they want to hang out. The best community platform isn't the one with the most features. It's the one people actually show up to. So what? Stop chasing platform perfection. Start with what works — email — then let your community tell you where they want to go next.Subscribe to Coworking Community Builder Daily on Soundwise
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 Why no one wants to sign up for your newsletter!
Nobody wants your lame updates. Think about it. When was the last time you woke up thinking, "God, I hope someone sends me some updates today"? Never. That's when. Yet here we are, slapping "Sign up for updates" on our websites like it's 2003 and people still get excited about email. Your opt-in page needs to promise something specific. Something valuable. Something that makes someone think, "Yeah, I need that." For the London Coworking Assembly, we stopped the vague "updates" nonsense and replaced it with this: "The 5 Biggest Mistakes Coworking Community Builders Make When Starting a Space" Specific. Useful. Solves a real problem. Result? More signups in the first month of 2025 than the entire previous year. Fifty people in two months might not sound massive, but for a small organisation, it's a significant achievement. That's transformation. Stop asking people to sign up for updates. Start offering them something they actually want. Your move: Look at your opt-in right now. If it says "updates" or "newsletter," you're bleeding subscribers. Fix it today. This is precisely the sort of strategic email positioning we thoroughly explore in the Community Builder's Email Engine.Subscribe to Coworking Community Builder Daily on Soundwise
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You're NOT Spamming If You Do THIS One Thing (Email Marketing Truth)
The "I Don't Want to Spam People" Lie Let's end this excuse right now. You're only spamming if you: Buy an email list Add people without permission Send garbage to strangers That's it. That's spam. Here's what's NOT spam: When someone types their email into your website and hits "subscribe", — that's permission. Not spam. When you send them valuable content from your real business, that's relationship building. Not spam. Stop using "I don't want to spam people" as an excuse to avoid email marketing. It's intellectually lazy. You know the difference between permission-based email and actual spam. The fix is super simple: Put a signup form on your website Use double opt-in (they confirm they want your emails) Tell them it's okay to unsubscribe anytime Send them stuff worth reading That's not spam. That's respect. The word "spam" has become this throwaway excuse for people scared to show up in someone's inbox. Meanwhile, your competitors are building relationships, sharing value, and making sales. You want to avoid spam? Don't buy lists. Don't add people without asking. Everything else is just fear dressed up as ethics. Tomorrow: I'll show you exactly what to put on your website's front page to get permission the right way. This connects directly to why independent coworking spaces need Educational Email Courses. When you have permission and send value, you build the trust that turns subscribers into members. That's exactly what we master in the Community Builder's Email Engine.Subscribe to Coworking Community Builder Daily on Soundwise
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The Death of Performative Coworking (Are You Building Real Community?)
The performative era of coworking is over. No more bullsh*t. The cat's out of the bag. People are too close to real struggles—such as wealth inequality, global conflicts, and economic uncertainty—to fall for gimmicks anymore. Those free trials that hook nobody. The meditation rooms that are actually broom cupboards with rugs. The rainbow stickers in windows exclude actual marginalised voices. The superficial "community" events feel hollow. None of it sticks. Here's the brutal question every coworking operator needs to ask: If all your gimmicks disappeared tomorrow, would you still have a community? Or just a shallow shell with good wifi? Because people can smell authenticity from a mile away now. They're tired of being sold to. They want to belong somewhere that actually stands for something. Your members don't need another ping pong table. They need a space that sees their humanity. That creates a genuine connection. That acknowledges the world is messy and says: "Let's figure this out together." The coworking spaces surviving this moment? They're the ones who never relied on gimmicks in the first place. They built on values. On real relationships. On showing up consistently for their people. The rest are about to find out what happens when the performance comes to a stop.Subscribe to Coworking Community Builder Daily on Soundwise
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50 Free Memberships? Why This Coworking Space Just Made a Tragic Mistake
The "Free Membership" Trap That's Harming Coworking Spaces I just witnessed something that gave me a headache: a brand-new coworking space offering 50 free six-month memberships to anyone who signs up quickly enough. Here's the brutal truth about why this strategy backfires: Free devalues everything you've built. When you give away half your capacity for free, you're essentially telling the market that your service isn't worth paying for. You've just trained potential customers to wait for the next discount instead of seeing real value. Free attracts the wrong crowd. People who chase free offers aren't community builders—they're deal hunters. Without financial investment, they have no skin in the game and won't contribute to the collaborative culture that makes coworking spaces thrive. I've seen this play out in London, where a shiny, investor-backed space rolled into town, undercut everyone, disrupted the entire local coworking ecosystem, then raised their prices with just one week's notice. The damage to community relationships? Irreversible. The lesson: Your pricing strategy isn't just about revenue—it's about attracting people who value what you're building. When you give it away, you attract people who don't. Your community deserves members who choose to invest, not just show up for free.Subscribe to Coworking Community Builder Daily on Soundwise
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The Real Reason Breaker Collective's Emails Hit Different
The moment you hit "compose" on your newsletter, something weird happens. You suddenly transform into Corporate Robot 3000 – all buttoned-up, businessy, and completely unrelatable. But here's what actually works: Write like you're texting your business bestie. Take Gemma and Caroline from the Breaker Collective. Their newsletters read like you're sitting across from them at a coffee shop, mascara slightly smudged, spilling all the messy, brilliant details of running a business. No corporate speak. No fake polish. Just real, human connection. The result? People don't just read their emails – they show up to their events and join their coworking space (which isn't even open yet). They're building a community that's smaller than WeWork but infinitely more connected. The secret sauce? They write like actual humans to actual humans. Your newsletter isn't a press release. It's a conversation. So drop the corporate mask and let your personality shine through – messy bits and all.Subscribe to Coworking Community Builder Daily on Soundwise
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How Trust Builds Real Business Success!
The uncomfortable truth about business trust that nobody talks about: We all think people buy from brands. But here's what actually happens—especially in consulting, coaching, and community-based businesses. People don't connect with your logo or your company name. They connect with you. When someone joins your coworking space or hires your services, they're not thinking about your brand values or mission statement. They're thinking: "Do I trust this person? Do they get me? Are we on the same wavelength?" Here's where most business owners typically go wrong: They attempt to deploy trust as a marketing technique. They craft the perfect messaging, optimise their about page, and strategically share personal stories. But people can smell that manipulation from miles away. What actually works? Just being genuinely helpful. Getting on the same frequency as the people you want to serve. Connecting because you actually care, not because you're trying to convert. The manipulation might yield a quick win, but an authentic connection fosters the kind of community that endures. Bottom line: Stop trying to build trust with your brand. Start building relationships with your people.Subscribe to Coworking Community Builder Daily on Soundwise
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4,500 LinkedIn Followers But Only 104 Views? Here's Why Email Wins
The Social Media Follower Illusion: Why Email Is Still King I saw something that perfectly illustrates why I bang on about email lists so much. A friend posted on social media today. They've got 4,500 LinkedIn followers—impressive, right? But here's the kicker: only 104 people actually saw their post. Now, if they'd emailed those same 4,500 people instead, with a typical 25% business open rate, roughly 1,000 people would have seen their message. That's nearly 10 times more reach. Think about it this way: if someone told you that you had to stand in front of 1,000 people and give a talk, you'd spend ages preparing. You'd know exactly what to say, you'd value every second of that opportunity. But when it comes to email? Too many people think, "Oh, I'll just chuck something together and hope it works." Here's the reality: you own your email list. Social media platforms own your audience there. Your carefully cultivated following can disappear overnight if the algorithm changes or the platform decides you're not worth showing. Social media is still important—it's brilliant for discovery and building relationships. But when it comes to actually reaching people and building a business? Your email list is where the gold is. Stop chasing vanity metrics. Start building something you actually control.Subscribe to Coworking Community Builder Daily on Soundwise
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Stop Sounding Like a Robot in Your Emails!
Making Your Emails Feel Personal (Even When Sending to Thousands) One of the biggest challenges with email marketing is making it feel personal when you know you're sending to hundreds of thousands, or even millions, of people at once. Big companies like Vodafone, 3Mobile, and Apple do this really well - but the secret isn't to copy them. It's to do the opposite. The key: Sound like YOU, not like a corporate giant. If you're a maker space in Lewisham, embrace that! Don't try to sound like the Hilton Hotel or 3Mobile. Make specific references to things happening in YOUR space. Talk about that project someone's working on, the community events you're hosting, the local challenges you're solving. Write for an informed audience. There's an education process happening with every email you send, but don't dumb things down. If you write as if you're speaking to people who already get it, they'll meet you where you are. Here's the reality: If someone sends me surface-level, generic community-building content, I'll scroll past it immediately. But if it's meaty, specific, and catches my attention? I'm all in. Your audience is smarter than you think. Respect their intelligence and speak their language. What's your biggest email personalisation challenge? Let me know in the comments! 👇Subscribe to Coworking Community Builder Daily on Soundwise
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The REAL Reason Coworking Spaces FAIL at EMAIL MARKETING
I've had some version of this conversation about 300,000 times in my life, so I thought I'd share it with you. "Hello, coworking space owner." "Hello." "Do you send an email newsletter?" "We do it every quarter." "Why do you do it every quarter?" "Well, because we don't have time. We don't know what to put in it." "Okay. And so what do you need help with at the moment?" "Oh, we need to sell more desks. We need to sell more offices. We're really low on revenue." "So how many people are on your email list?" "Oh, we've only got about a thousand people." "So do you think if you emailed those thousand people every week, and say 250 of them actually opened it, you might sell more desks?" "Well, I don't know. I haven't got time to write an email newsletter." "What is going on in your coworking space this week?" "Well, we just had this... The Foo Fighters came in and played a gig in the basement, and then we had a member hosting a bring-and-share. Kofi's running an AI workshop. Sangeeta is running a photography class. Yeah, that's it. Then I found this new app I really like." "Put that in a newsletter and send it to those thousand people and see what happens." The content is right there. You're already living it.Subscribe to Coworking Community Builder Daily on Soundwise
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The Real Reason People Ignore Your Emails!
So, with this email thing… You need to keep emailing people. People will only make a purchase after 15 or 20 emails. So, you have to send a lot more emails than you think you do. And it’s not like you can send 20 emails and people will magically buy. They actually have to open and read those emails. And for them to open and read your emails, they have to know your email isn’t shit. If you send the same thing every time, and it’s pretending to be nice to them but really wants them to click the buy button, they’ll catch on. People email me things, and I keep their emails in my inbox, never opening them as a reminder to read their book, because I don’t want to buy their product. I know I’m in their sales funnel. So if people feel like they’re in your sales funnel, they won’t open your email. It always has to be personal, and it always has to be worth the reader’s time to open it.Subscribe to Coworking Community Builder Daily on Soundwise
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5 Simple Steps to LAUNCH Your Email Newsletter TODAY
1. Ask 3 people what email tool they use — then pick one. 2. Stop worrying about the perfect platform — just get started. 3. Keep your first email super simple — share something happening. 4. Learn to write by writing — you'll get better every time. 5. Expect to improve — you'll be lost in January and thriving by December. Something I get a lot when I’m ranting about email is: “I don’t know where to start.” “I don’t know what app to use.” Somewhere near you, there’s some email newsletter machine. We won't delve into which app to use; that’s an endless conversation. Just ask three people near you, “What email app do you use?” Pick one. Start. The other thing people say is, “I don’t know how to write.” And the truth is, you will learn how to write as you go. If you sit down and have to organise something — a few events, some people, some links — you’ll figure it out. And in that process, you’ll teach yourself how to write. To begin with, you only need to write: “We’re having this thing. Click here to join.” Right now — as you read this — we’re doing exactly that. Simple. Clear. Useful. And as you get more confident — and I promise, you will — you’ll start adding more. More voice. More story. More you. In January, you’ll be fumbling through. By December, you’ll be killing it.Subscribe to Coworking Community Builder Daily on Soundwise
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Why You Should Start an Email Newsletter Before Anything Else!
Before you launch anything — start an email newsletter. Before you open a coworking space. Before you build your dry-cleaning app. Before you spend months perfecting the brand. Start a simple, human newsletter. Why? Because it tells you who actually cares. I’ve met so many people who built something great… …and then nobody came. No feedback. No early interest. No energy in the room. One space we work with in Wigan built a simple list: “Would you like to hear when we open?” They now have 300 people ready to go. Which means they’re not writing into the void — They’re writing to Jack, Caroline, and Sangeeta. Real people. Real replies. Early emails = early feedback = early confidence. It’s not hype. It’s trust-building. 📩 Start the newsletter before you build the thing. It changes everything. #coworking #communityisthekey #coworkinglondonSubscribe to Coworking Community Builder Daily on Soundwise
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Why Email Newsletters Are More Valuable Than You Think
Why Email Newsletters Are More Valuable Than You Think Everyone chases the algorithm here on LinkedIn. But email compounds in real life. Think: Dunbar’s Number + 1000 True Fans. Got 50 seats in your coworking space? You don’t need everyone. You need a core 1000. 25% open rate = 250 people reading you every single week. Imagine giving a talk to 250 people every week. Or even half of that - if you had 75 people listening to you intently every week, you'd do the work! You’d show up, prep, and take it seriously. 📬 Writing a newsletter sharpens your thinking. Not fluff. Not filler. Real clarity. The best Coworking Community Builders I know? They write. They reflect. They ship. Email builds trust. Clarity. Community. hashtag#coworking hashtag#communityisthekey hashtag#coworkinglondonSubscribe to Coworking Community Builder Daily on Soundwise
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Tired of Small Talk? Try This New Way to Connect! - Unreasonable Connection
If that sounds like your room, we'll meet today RSVP here - https://lu.ma/lj7k6baw Today's Unreasonable Connection is not a networking event. It’s a space for people who are tired of small talk. And surface-level hype. There’s a lot of joy, pain, and social and emotional labour that goes into being a coworking community builder. Whether you own a coworking space or you run a community inside one, you’re often doing a very human job in a system that doesn't always value that. So we host an hour-long, small-group space. No hype. No sponsors. No panels. No ads. Just real conversation. Facilitated, intentional, and useful. We talk about: – What’s going well – What isn’t – What software to use – Which email tools work – Whether to put cupcakes or organic croissants on the breakfast table It’s unpolished, unscripted, and full of the real stuff. If that sounds like your room, we meet today - link in the comments! #coworking #communityisthekey #coworkinglondonSubscribe to Coworking Community Builder Daily on Soundwise
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Not Sure How to Use AI in Your Coworking Space? This 2-Min Quiz Will Show You.
AI for Coworking Quiz - https://ai-coworking.scoreapp.com/ 🚨 Only 6% of people use AI at work. That’s what Deloitte found when they surveyed 4,150 people. Six %! AI is everywhere—yet most people haven’t even scratched the surface. That’s why we built the AI for Coworking Quiz. In less than five minutes, it shows you: - Where are you in your AI journey? - What tools are you missing? - And how to start saving serious time in your space. At the time of posting, eight people had already emailed back, saying how this had helped them save time and money, mainly because they had no idea that this was possible with readily available AI platforms. After the quiz, you can grab the free 5-day AI Crash Course for Coworking Spaces — packed with real prompts, examples, and workflows you can use right away. 👇 Take the quiz and see where you stand: https://ai-coworking.scoreapp.com/Subscribe to Coworking Community Builder Daily on Soundwise
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Why ‘Community’ Won’t Pay Your Rent
Community is not a business model. It doesn’t matter how friendly your space feels. If people wouldn’t fight to keep it open, you’ve got a structure problem. Not a marketing problem. Not a mood problem. A foundation problem. If your space disappears when the coffee runs out or the manager takes a break— That wasn’t a community. That was an atmosphere. And the atmosphere doesn’t keep the lights on. So what does? → Real relationships → A shared purpose → Clear agreements → Recurring revenue As Joana at DINAMO10 says: Coworking is an action, not a place. It’s not a mood. It's not a Pinterest board. It’s a place people need—and would fight to keep. Would your members notice if you weren’t there next week? Would they care? That’s the level we need to be operating at. 🔗 Read the full article: What Is a Third Place (And Why Community Alone Won’t Save Us) https://www.linkedin.com/pulse/what-third-place-why-community-alone-wont-save-us-bernie-j-mitchell-tuagf 🎧 Listen on the go? → Coworking Community Builder Daily https://bit.ly/Soundwise 🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/]Subscribe to Coworking Community Builder Daily on Soundwise
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How to Create a Welcoming Workspace Environment?
"Good work is social. Good life is social." Stephen Carrick-Davies from Facework shares what happens when coworking becomes more than desks and deadlines—it starts being about people, possibility, and purpose. From running spaces in South London that welcome sanctuary seekers to redefining hospitality as radical inclusion, this kind of community work makes a real dent. We talk: Why traditional coworking misses the mark How to build spaces that people actually want to show up to What happens when you let go of control and let the community lead Whether you're running a space, dreaming up your next event, or just looking to bring more humanity into your work—this one's for you. Filmed @urbanmba London https://www.linkedin.com/in/stephen-carrick-davies/ https://www.face.work/ 👇 Want more like this? 📩 Grab our free email course: The 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) https://londoncoworkingassembly.com/ 🎟️ Join our free online event series: Running Events in Coworking Spaces Real talk. Real tactics. No jargon. https://lu.ma/LondonCoworkingAssemblySubscribe to Coworking Community Builder Daily on Soundwise
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🚀 Why Are People Quietly Quitting Your Coworking Space? Here’s the Real Reason.
🚀 Why Are People Quietly Quitting Your Coworking Space? Here’s the Real Reason. If members are quietly fading away, it’s not about price—it’s about connection. 💡 People don’t just buy a desk. They buy a community. But if they don’t feel seen or engaged, they’ll stop showing up and eventually leave. ✅ Here’s how to stop quiet quitting in your coworking space: Make introductions when someone joins—don’t leave them to figure it out. Keep connections alive beyond onboarding—introductions aren’t a one-time thing. Host regular member lunches—people stay when they build genuine relationships. If members don’t feel like they belong, they won’t stay. Your job? Make them feel like they do. 💬 What’s your best strategy for keeping members engaged? Drop a comment! 🎧 Listen on the go? → Coworking Community Builder Daily https://bit.ly/Soundwise 🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/]Subscribe to Coworking Community Builder Daily on Soundwise
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The REAL Reason People Aren't Joining Your Coworking Space!
📢 🚀 Struggling to Attract New Members to Your Coworking Space? Try This. If people aren’t joining your coworking space, the problem might not be price—it’s perceived value. 💡 Here’s how to make your space stand out: ✅ Highlight the Value – Your website header should clearly communicate what problem your space solves. ✅ Boost Visibility – Optimize your Google Maps & Business Listing with strong social proof. ✅ Enhance the Experience – If staying home is easier, they’ll choose that. Make your space the better option. ✅ Leverage Social Media – Show potential members your thriving community & events. 🚀 It’s not just about being seen—it’s about being perceived as indispensable. 💬 What’s the biggest challenge you face in attracting new members? Drop a comment below! 🎧 Listen on the go? → Coworking Community Builder Daily https://bit.ly/Soundwise 🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/]Subscribe to Coworking Community Builder Daily on Soundwise
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Why Members Pay for Coworking (It’s Not About the Desk)
Too often, coworking spaces compare desk pricing to working from home. But here’s the truth: people aren’t buying a desk—they’re buying something much bigger. 💡 What are they actually paying for? ✅ Getting out of the house & into a professional environment ✅ Access to a community, structure, and daily motivation ✅ Opportunities to network, collaborate, and grow When I first paid for a desk 15 years ago, I wasn’t buying the desk—I was buying the freedom to work outside my house. 🚀 If you’re struggling to articulate your pricing, shift the conversation. It’s not about selling desks—it’s about selling a better way to work. 💬 How do you explain your coworking space’s value? Drop a comment below! 🎧 Listen on the go? → Coworking Community Builder Daily on Soundwise - https://mysoundwise.com/soundcasts/1739560903385s 🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/] #coworking #pricingstrategy #businessgrowthSubscribe to Coworking Community Builder Daily on Soundwise
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Going to Workspace Design Show? Don’t Miss These 3 Coworking Workshops!
📢 🚀 The London Coworking Assembly is Back at the Workspace Design Show! We’re back at this year’s Workspace Design Show in Angel Islington—and we’ve got three powerful workshops designed specifically for neighbourhood coworking spaces. 💡 If you’re a community manager or own a local coworking space, you don’t want to miss this. Here’s What’s Happening: ✅ Day 1: Kofi from Urban MBA – Learn how to use AI to save hours of event planning. ✅ Day 2: 360 Workplace – Inclusive Workspace Design Workshop, featuring a case study from Urban MBA. ✅ Day 3: Julie & Sonya from Story 2022 – A hands-on Unreasonable Hospitality in Coworking workshop. 🚀 Join us for actionable insights, real strategies, and community-driven learning. 💬 Which session are you most excited about? Drop a comment below! 🔗 Click the link near this video to register! 🎧 Listen on the go? → Coworking Community Builder Daily on Soundwise - https://mysoundwise.com/soundcasts/1739560903385s 🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/] #coworking #communityisthekey #coworkinglondonSubscribe to Coworking Community Builder Daily on Soundwise
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⚡ Coworking Business Owners: Stop Struggling Alone! Here’s What Works
📢 🚀 I Wish This Existed When I Ran a Coworking Space My favourite coworking spaces are built by people solving their own problems. That’s exactly why we started the Coworking Community Builder Cohort. When I ran a coworking space in Euston, we were doing everything at once: ✅ Marketing & getting new members ✅ Fixing dishwashers & moving furniture ✅ Renting out offices & meeting rooms (sometimes swapping them around!) 💡 What made it work? Community. Back then, we had a thing called “Not So Manic Monday,” a 12-week sprint during which freelancers and creators set goals together. That same energy is what makes the Community Builder Cohort powerful. 🚀 The next cohort starts in March. If you’ve been following along, you already know if this is for you. 💬 Want to be part of it? DM me or drop a comment below! 🎧 Listen on the go? → Coworking Community Builder Daily on Soundwise 🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/] #coworking #communitybuilding #coworkingsuccessSubscribe to Coworking Community Builder Daily on Soundwise
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🚀 Feeling Stuck in Your Coworking Business? Try This Simple Shift!
📢 🚀 Feeling Stuck in Your Coworking Business? Try This Simple Shift! Every coworking operator hits a wall. Sales feel slow, competition is fierce, and no matter what you do, it’s not enough. I’ve been there. Running a coworking space in Euston, London - we did everything we knew how to do—but there was still more we could have done. ✅ A stronger website ✅ Better social media strategy ✅ Different types of events to attract the right members 💡 The lesson? Sometimes, the next move isn’t obvious—but it’s there. 👉 Be kind to yourself. Keep digging. Your next opportunity is hiding just beyond the surface. 💬 What’s one thing you wish you had done sooner in your coworking space? Drop a comment below! 🎧 Listen on the go? → https://mysoundwise.com/soundcasts/1739560903385s 🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/] #coworking #businessgrowth #entrepreneurshipSubscribe to Coworking Community Builder Daily on Soundwise
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🚨 The 5 Biggest Mistakes Coworking Spaces Make (Are You Guilty?)
Every coworking space wants to build a thriving community, but most make the same critical mistakes that keep them from doing so. 💡 Here are the 5 biggest mistakes—and how to avoid them: ✅ Talking about "community" before it even exists – Build the vibe first, then the community. ✅ Ignoring hospitality – It’s not about fancy coffee machines; it’s about making people feel seen and valued. ✅ Exclusion instead of inclusivity – Avoid cliques—strong coworking spaces welcome everyone. ✅ Crap communication – If people don’t know what’s going on, they won’t engage. ✅ Focusing on quantity over quality – Growth matters, but a strong community matters more. 🚨 Want to avoid these mistakes? 💬 Which of these do you think is the biggest problem in coworking? Drop a comment below! 🎧 Listen on the go? → https://mysoundwise.com/soundcasts/1739560903385s 🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/] #coworking #communitybuilding #coworkingsuccessSubscribe to Coworking Community Builder Daily on Soundwise
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🚨 Why Most Coworking Spaces Fail (And How to Avoid It!)
📢 Want Your Coworking Space to Thrive? You Need a Vision. I’m seeing it everywhere—new, well-funded coworking spaces dominating marketing while older spaces struggle to keep up. But here’s the truth: 💡 The successful ones invest in the future. The struggling ones? They’re coasting on past success. ✅ This is BlackBerry vs. Apple all over again—one clung to its market position, the other built for the future. ✅ Your vision determines whether you grow or fade into the background. ✅ If you don’t have a clear vision, your space is already falling behind. Maxi Jazz from the band Faithless said it best:💡 “You don’t need eyes to see. You need vision.” 🚨 With a clear vision: ✅ You know where you’re going. ✅ Your team is aligned. ✅ Your community feels it—and they stick with you. 💬 Does your coworking space have a vision for the future? Please drop a comment and let’s talk! 🎧 Listen on the go? → [MySoundwise Link] 🚀 5 Biggest Mistakes Coworking Community Builders Make (And How to Avoid Them) → [https://londoncoworkingassembly.com/] #coworking #vision #leadershipSubscribe to Coworking Community Builder Daily on Soundwise
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Is Your Home Office Secretly Hurting You? Try This Instead! #smartworking #workfromanywhere
🟢 Coworking Community Builder Cohort Waitlist ➡ https://bit.ly/coworkingbuilder ☢️ 5 Biggest Mistakes Coworking Leaders Make (And How to Avoid Them) - Email Course - https://berniejmitchell.com Should you go to a coworking space? Maybe you shouldn't But coworking spaces are precious if you’re a: Creator Freelancer Remote worker Have designed your job Are an independent economic agent of any kind Picture meeting others in your situation, bumping into each other for coffee, and learning about different projects, ways of working and coping. We often talk about loneliness, but not many people believe how real it is. It's okay to talk about it, but it's not okay to be lonely. Even if you adore your home workspace, the toll it can take on your mental health is a serious consideration. Coworking spaces help provide the connection we all need as human beings. Some coworking spaces are just old offices given a new life, and that’s fine. Everyone needs that sense of connection. So, why not call your office space a coworking space? It just sounds cooler than 'serviced office,' doesn’t it? 🎙️The Coworking Values Podcast https://coworkingvaluespodcast.substack.com 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Please give it a thumbs up, share it with your network, and subscribe to the channel for more coworking and community-building insights! 📢 Join Me on Social: 🔵LinkedIn: https://www.linkedin.com/in/berniejmitchell/ 🔵Join 8 K+ + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a tiny commission at no extra cost. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.Subscribe to Coworking Community Builder Daily on Soundwise
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The *Best* Time to Start Your Email List
🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com 👍 Like, Share, and Subscribe: Enjoyed the video? Please give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #EntrepreneurshipSubscribe to Coworking Community Builder Daily on Soundwise
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Why Your Newsletter Feels Impossible (and How to Fix It) #community #emailmarketing #coworking
Why is it so ridiculously hard to make an email newsletter every week? You need to get set up for it. After all, you need a process. Last week, I worked with someone, and it took us two hours to create an email newsletter. I know many of you will go, "Oh my god, that's four hours of people's time!" However, it took a long time because we were putting the system together and working out where we were going to make the email newsletter. Then, when we go back next Tuesday and make it, the system's in place, and we know where the files are on our computer. You just need to do the same thing every week, and you need to make making your email newsletter a habit, not an event. Have a remarkable day. Be careful out there; it is a jungle. 🔔 Boost your coworking & community-building skills with my 2-minute daily email: follow the link in my bio. Have a remarkable day. Be careful out there. It is a jungle. #coworking #communityisthekey #coworkinglondonSubscribe to Coworking Community Builder Daily on Soundwise
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The Coworking Crisis: Why Spaces Need More than Just Desks
🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com How do you get the community to work in your coworking space? People get this wrong, and I've definitely gotten it wrong when I've gotten overexcited about the community. When you open or run a coworking space, you don't suddenly open the door and have this on-tap community. You won't make everyone's business prosper or help everyone live forever. It's a coming together of people. It's more like a picnic, where everyone contributes a dish. Community building in a coworking space is a gradual, organic process. When you write on your website: "A community you can trust in." It's not untrue, but it's not like you've invented this thing that will save everyone's life. Also, consider the energy you bring around creating a community, which is very different from telling people here's what you will do. If you want to create a building where everyone comes in and gets fixed, that's weird. To create a community, you must follow the flow and let people come as their true selves. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Please give it a thumbs up, share it with your network, and subscribe to the channel for more coworking and community-building insights! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.Subscribe to Coworking Community Builder Daily on Soundwise
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Revive Your Coworking Space with a Simple Email Newsletter #coworking #community
🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com Revive Your Coworking Space with a Simple Email Newsletter If you struggle to keep your coworking space buzzing, the answer is not more work; it's less work. One of the most valuable things you have is a weekly email newsletter. But everyone overthinks it in their weekly email newsletter. You can email hundreds or even thousands of people every week. In that case, those people have opted in and are already in your community. And if you repeat this process, just like going to the gym, the more often you go, the easier it gets. So you have to send four easy pieces of information. - What happened? - What is gonna happen? - An event. - Something about a member. And that's it, with a few lines about each thing because you're not producing the next great American novel; you're sending a little note to people. If you can put it on the bulletin board in your coworking space, you can certainly include it in the weekly email newsletter. It works like this: Find those four things this week and then look for them again next week. You can even repeat things! 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you. [Subscribe to Coworking Community Builder Daily on Soundwise
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3 Tips to Avoid Business Failure in the First Two Years #coworking #community
🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com So, how can you stop your coworking space from failing within the first two years? In the U.K., 20% of businesses fail within the first two years, and 60% fail within the first five years. When you open your coworking space, you get all razzed up. It's exhausting to open it, figure out how to do it, and put all the s*** in. Think of it like launching a book. It's a considerable effort to write a book, but the work comes in promoting it constantly. And you always need to be launching. One powerful way to avoid failing is to come together and share stories about what's working and what's not. This creates a sense of community and support, knowing that you're not alone in your challenges. The second thing is managing cash flow - which is a whole post in itself. The third thing is to constantly learn. Regarding learning, F.F.S. DON'T spent time understanding how A.I. works on Mars or some distant future magic. Instead, focus on what's relevant for you in the next 12 weeks - this approach keeps you purposeful and on track. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.Subscribe to Coworking Community Builder Daily on Soundwise
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52
Running a business will often feel like hanging off the cliff on your own! #coworking #community
🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com Running a business will often feel like hanging off the cliff on your own, reading the label from inside a jar in a language that isn't yours, with loud music playing in the background that you don't even like. When you're stuck and need help figuring out what to do, it's a relief to know you're not alone. Sharing your business challenges with a peer support group can provide the reassurance you need. Imagine being stuck and having seven fresh perspectives, each with energy, questions, and suggestions, joining you. That's the power of a peer support group, and incredibly empowering. That happened today when I was in the weekly Drive Network online meeting when a fellow member turned up and shared how they were stuck. They left the call with a load of notes and ideas about how to navigate their next moves. When you're running a business, time is precious. Often, you don't have the time or headspace to think, let alone research. A peer support group can help you save precious time and focus on what matters, making you more efficient and productive. That's why having a peer support group is so valuable. It's not about joining an exclusive, expensive mastermind group. A peer support group is not just a collection of individuals. It's a community of like-minded people willing and generous enough to help each other. It's about belonging and being part of something bigger than yourself. We do these sessions at London Coworking Assembly events and Emily in a more structured way over 12 Weeks in our Community Builder Cohort. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.Subscribe to Coworking Community Builder Daily on Soundwise
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51
How Culture Leaders Strengthen Community Bonds #coworking #community #communityisthekey
🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com In this video, I talk about people's tendency to overspend on tech, particularly when building a community. Often, people buy expensive software like @hubspot or @salesforce before they have an established community without considering the steep learning curve. The best approach is to build your community first, then select the appropriate software to support it. Ask others in your peer community what the best Coworking space, community building, CRM or marketing software is. 🔗 Links and Resources: - 🛜 https://berniejmitchell.com - 🎙️ https://coworkingvaluespodcast.substack.com - 🎪 Luma: https://lu.ma/LondonCoworkingAssembly - 🟢 Grammarly https://bit.ly/FreeMonthOfGrammarly 📚 Recommended Reading: ➡️ The Mom Test Book - https://amzn.to/3XBtdWr ➡️ Peter Block: Community: The Structure of Belonging - https://amzn.to/3XuBfR1 ➡️ Will Guidara: Unreasonable Hospitality - https://amzn.to/3KWFgpH ➡️ Jon Alexander: Citizens: Why the Key to Fixing Everything Is All of Us - https://amzn.to/4cdhlye 💬 Join the Discussion: Leave your comments and questions below! We love hearing from you; it helps us make videos to help you. 👍 Like, Share, and Subscribe: Enjoyed the video? Give it a thumbs up, share it with your network, and subscribe to the channel for more insights on coworking and community building! 📢 Follow Me on Social: Don't miss the Bernie magic! - LinkedIn: https://www.linkedin.com/in/berniejmitchell/ - X/Twitter: https://x.com/berniejmitchell - Tiktok: https://www.tiktok.com/@berniejmitchell_ - Join 7K + people in the LinkedIn Coworking Group - https://www.linkedin.com/groups/33807/ 🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com #CoworkingCommunity #Communitybuilder #CommunityCohort #CoworkingGrowth #CommunityBuilding #CoworkingSpaces #CoworkingSupport #CommunityConnections #SmallBusinessSupport #CoworkingSuccess #coworking #communityisthekey #coworkinglondon #Collaboration #Entrepreneurship *When you purchase a recommended resource via any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us fulfil our mission to provide you with quality free education, content and guidance. 🙏 Thank you.Subscribe to Coworking Community Builder Daily on Soundwise
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ABOUT THIS SHOW
📢 Daily coworking power-ups in under 60 seconds. Get real, actionable strategies to fill your space, increase retention, and grow a banging coworking business. No fluff—just straight-to-the-point insights that actually work. Listen now and start building a stronger coworking community today.
HOSTED BY
Bernie J Mitchell
CATEGORIES
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