Crossing the Atlantic

If the Familiarity Trap is the disease, the hidden cost of assumptions is the bill. In this episode, I put numbers on what happens when companies cross the Atlantic without questioning their instincts: 68% of failed transatlantic expansions trace back to cultural assumptions made in the first 90 days. I'll talk about the concept of “cultural operating systems”, the invisible rules governing how business gets done on each side of the Atlantic and explain why running your American operating system on European infrastructure (or vice versa) breaks things in ways you won’t see coming. In This EpisodeThe French energy company whose growing US revenue masked a team falling apart and why nobody saw it comingWhy 68% of failed transatlantic expansions trace back to assumptions made in the first 90 daysCultural operating systems: what the computer analogy reveals about why business cultures are incompatible without translationThe American OS (speed, individual accountability, 70% and iterate) vs. the European OS (depth, consensus, 85% before you move)How one fintech company hired a single local advisor and rewrote their entire go-to-market in three monthsThe three-phase framework: Observe, Translate, Pilot and why the companies that slow down spend less moneySources & Links MentionedStudies & Data:70% of international business ventures fail due to cultural misunderstandings : Academic research on cross-border failures (GRIN)Cross-border M&A failure rates of 70–90% : Harvard Business Review: A Better Approach to Mergers and AcquisitionsEACC Transatlantic Expansion Barometer (survey of 200 US & European mid-size businesses) : EACC France / OCO GlobalPrevious Episode:Episode 1: The Familiarity Trap: Why the Atlantic feels easy and isn’tAbout "Crossing the Atlantic"Crossing the Atlantic is a biweekly podcast for business leaders expanding across the ocean. Hosted by Christina Rebuffet-Broadus an American transatlantic expansion expert with 20+ years in France and founder of TransAtlantia. Each episode tackles the cultural blind spots, strategic mistakes, and hidden dynamics that make transatlantic business harder than it looks.New episodes every two weeks.Connect with me:Website: transatlantia.comLinkedIn: Christina Rebuffet-BroadusBook a conversation: Schedule hereNext EpisodeDecision-Making: Consensus vs. Command How Americans and Europeans make business decisions differently, why neither side understands why the other “takes so long” or “rushes into things,” and what to do about it. Drops May 5, 2026.

Why does doing business across the Atlantic feel so easy, and why does that feeling cost companies more than expanding into markets they recognize as foreign? In this episode, I break down what I call The Familiarity Trap: the false sense of alignment created by a shared language, shared tools, and shared conference circuits that leads companies on both sides of the Atlantic to skip the cultural preparation they'd do for any other market. I share two stories of transatlantic deals derailed by invisible cultural assumptions, introduce the Cultural Operating System diagnostic and explain why the companies that succeed aren't smarter or richer, but the ones who start by questioning what they think they know.In This Episode  •  Why companies entering Japan prepare for culture shock but companies crossing the Atlantic don't, and why that costs more  •  The French CEO whose "hot pipeline" went silent after enthusiastic American meetings  •  The American team that walked away from German prospects who were actively trying to buy  •  The Cultural Operating System diagnostic: five questions to ask before you spend six figures  •  What "yes," "no," "fast," and "direct" actually mean on each side of the AtlanticSources & Links MentionedStudies & Data:  •  70% of international business ventures fail due to cultural misunderstandings Academic research on cross-border M&A failures (GRIN)  •  Cross-border M&A failure rates of 70–90% Harvard Business Review: A Better Approach to Mergers and Acquisitions  •  EACC Transatlantic Expansion Barometer (survey of 200 US & European mid-size businesses) EACC France / OCO Global  •  US-EU trade totaled $1.5 trillion in goods and services in 2024 — Office of the United States Trade Representative  •  The Transatlantic Economy 2026 report — U.S. Chamber of CommerceAbout Crossing the AtlanticCrossing the Atlantic is a biweekly podcast for business leaders expanding across the ocean. Your host is Christina Rebuffet-Broadus, an American advisory consultant in transatlantic deals with 20+ years in France and founder of TransAtlantia. Each episode tackles the cultural blind spots, strategic mistakes, and hidden dynamics that make transatlantic business harder than it looks.New episodes every two weeks.Connect with Christina  •  Website: transatlantia.com  •  LinkedIn: Christina Rebuffet-Broadus  •  Book a conversation: Schedule here

Dans cet épisode, Christina Rebuffet explore la réalité des cycles de vente aux États-Unis, en déconstruisant le mythe de la rapidité des affaires américaines. Elle explique que, bien que les Américains attendent une réactivité rapide, le processus de décision peut prendre jusqu'à 211 jours. Elle aborde les concepts de MQL (Marketing Qualified Lead) et SQL (Sales Qualified Lead), et souligne l'importance de maintenir un momentum tout au long du cycle de vente sans brusquer les prospects. La patience et la présence active sont essentielles pour réussir sur le marché américain.TakeawaysLes salons peuvent générer des contacts, mais le suivi est crucial.Le cycle de vente américain peut durer jusqu'à 211 jours.Il existe un décalage entre la réactivité et la décision aux États-Unis.Les MQL et SQL sont des étapes clés dans le processus de vente.Maintenir le contact sans pression est essentiel.La réactivité est évaluée par les prospects américains.Un prospect peut être enthousiaste sans être prêt à acheter.La patience est nécessaire, mais la présence est primordiale.Comprendre le tempo américain est vital pour réussir. Chapitres 00:00 Retour du CES : Réalité des salons américains01:55 Le mythe de la vitesse du business américain07:02 Cycles de vente : Comprendre le MQL et le SQL14:20 Maintenir le momentum : Stratégies de réactivité20:22 Conclusion : Patience et présence dans le cycle de vente

Dans cet épisode, Christina Rebuffet-Broadus aborde les défis rencontrés par les entreprises françaises souhaitant pénétrer le marché américain. Elle partage un cas concret d'une PME Tech qui a transformé son approche de prospection, passant de 1200 prospects à 1,4 million de dollars de pipeline en se concentrant sur la personnalisation et la qualité des contacts. Elle souligne l'importance d'une méthode adaptée et d'une compréhension approfondie des besoins des clients américains pour réussir sur ce marché.TakeawaysLes entreprises doivent éviter de tirer des conclusions hâtives sur le marché américain.Une approche personnalisée est essentielle pour la prospection B2B aux États-Unis.La qualité des prospects est plus importante que la quantité.Les outils d'automatisation ne remplacent pas une stratégie de prospection réfléchie.La recherche minutieuse sur les prospects peut transformer les résultats.Les PME doivent être prêtes à investir du temps dans la recherche avant de prospecter.Un bon message de prospection doit répondre à des besoins spécifiques. Chapitres 00:00 Défis d'Entrée sur le Marché Américain02:25 Analyse d'un Cas Concret de Transformation05:16 L'Importance de la Personnalisation dans la Prospection10:25 Stratégies de Prospection Efficaces12:44 Développement d'un Outil pour Optimiser la Prospection15:32 Réflexions Finales sur le Marché Américain

Dans cet épisode, Christina Rebuffet-Broadus aborde le défi auquel font face les entreprises européennes qui tentent de vendre leurs produits sur le marché américain. Elle explique que même si un produit est techniquement supérieur et moins cher, cela ne garantit pas le succès. Les acheteurs américains évaluent également le risque associé à un changement de fournisseur et cherchent des preuves de la fiabilité et de la sécurité de la transition. Christina propose des stratégies pour transformer cette différence en un avantage compétitif, en mettant l'accent sur la sécurité, la preuve sociale et le coût de l'inaction.Pour challenger votre offre avant de le présenter à vos contacts américains, prenez rendez-vous avec moi sur https://transatlantia.com/TakeawaysLe syndrome du meilleur produit peut nuire à la vente.Les clients américains évaluent le risque avant d'acheter.La transition doit être sécurisée et sans interruption.La preuve sociale est cruciale pour gagner la confiance.Créer une nouvelle catégorie peut aider à se démarquer.Le coût de l'inaction doit être mis en avant.Vendre une décision plutôt qu'un produit est essentiel.Les acheteurs américains cherchent des justifications solides.Le statu quo est un avantage pour les concurrents établis.La présentation du produit doit évoluer pour résonner avec le marché américain.Chapitres00:00 Le syndrome du meilleur produit10:42 Vendre la sécurité et la transition15:00 Transformer la différence en avantage compétitif

Dans cet épisode, Christina Rebuffet-Broadus aborde les défis de la prospection sur le marché américain, en mettant en lumière les différences culturelles et les stratégies nécessaires pour réussir. Elle souligne l'importance de créer de la crédibilité rapidement et de comprendre les attentes des prospects américains. Les entreprises doivent aller au-delà des simples listes de contacts et développer des approches stratégiques pour ouvrir des portes et établir des relations.Pour voir comment nous pouvons vous connecter avec des clients, partenaires et distributeurs sur le marché US, prenez rendez-vous à https://transatlantia.com/TakeawaysLa prospection aux États-Unis nécessite une approche différente de celle en France.Il est crucial de créer de la crédibilité rapidement lors de la prospection.Les prospects américains reçoivent de nombreuses sollicitations chaque jour.La première impression est déterminante dans les premières secondes.Il faut se concentrer sur le problème du prospect plutôt que sur le produit.Être perçu comme quelqu'un de facile à travailler est essentiel.Les entreprises doivent développer leur visibilité avant de prospecter.Les recommandations et les introductions sont des atouts précieux.La qualité du message est importante, mais pas suffisante.Comprendre les différences culturelles est clé pour réussir.Chapters00:00 Introduction à la Prospection aux États-Unis02:52 Différences Culturelles dans la Prospection06:06 Créer de la Crédibilité en Quelques Secondes08:58 Stratégies pour Ouvrir des Portes11:49 Éléments Clés pour Captiver l'Attention14:41 Conclusion

Dans cet épisode, Christina Rebuffet-Broadus aborde les défis que rencontrent les entreprises françaises lors de leur expansion sur le marché américain, en particulier en ce qui concerne le recrutement de commerciaux.Elle met en lumière les coûts élevés associés à l'embauche d'un VP Sales américain et souligne l'importance de valider le marché avant de prendre des décisions coûteuses. Christina propose des alternatives au recrutement direct et encourage les dirigeants à réfléchir à leurs besoins réels avant de s'engager financièrement.TakeawaysLe recrutement d'un commercial américain peut sembler logique mais peut coûter cher.Les coûts d'un VP Sales aux États-Unis peuvent atteindre 200 000 dollars la première année.Un commercial a besoin de temps pour comprendre le marché et générer des résultats.Il est crucial de réaliser une étude de marché avant de recruter.Un VP Sales sans soutien est inefficace, comme un pilote sans kérosène.Les dirigeants doivent clarifier leurs véritables besoins avant de recruter.Il existe des alternatives au recrutement direct qui peuvent être moins risquées.Il est essentiel de valider le marché avant d'investir dans un salarié.Trop d'argent peut être dépensé sans résultats concrets si l'approche n'est pas correcte.Le marché américain offre des opportunités, mais il faut s'y prendre correctement.Chapters00:00 Introduction au développement aux États-Unis02:54 Les coûts cachés du recrutement américain05:45 L'importance de la validation du marché avant le recrutement08:52 Stratégies alternatives au recrutement direct10:46 Conclusion et invitation à la réflexionPour éviter de gaspiller de l'argent dans votre développement sur le marché américain, téléchargez ici le guide de l'acquisition client aux USA.

Dans cet épisode du podcast Transatlantic Entrepreneur, Christina Rebuffet-Broadus aborde les défis auxquels sont confrontées les entreprises européennes qui souhaitent pénétrer le marché américain. Elle souligne que le marché américain n'est pas une entité unique, mais qu'il se compose de différents États ayant chacun leur propre dynamique. La conversation met en évidence les idées reçues courantes, les obstacles tels que l'invisibilité commerciale, l'impuissance opérationnelle et les malentendus culturels, et offre un aperçu des stratégies efficaces pour pénétrer le marché. Christina encourage les entreprises à adopter une approche sur mesure, à comprendre les nuances locales et à faire preuve de patience dans leurs efforts pour réussir aux États-Unis.Points à retenirLe marché américain n'est pas un marché unique, mais 50 marchés distincts.De nombreuses entreprises européennes sous-estiment la complexité de l'entrée sur le marché américain.Les différences culturelles peuvent entraîner d'importants malentendus dans les affaires.L'invisibilité commerciale est un obstacle majeur pour les entreprises européennes.Il est essentiel de nouer des relations pour réussir sur le marché américain.La patience et une stratégie à long terme sont indispensables pour pénétrer le marché.Les entreprises qui réussissent adaptent leurs stratégies au marché local.Il est essentiel de comprendre la dynamique locale pour surmonter les obstacles.De nombreuses entreprises échouent en raison d'un manque de visibilité et de présence.Une approche sur mesure est nécessaire pour réussir aux États-Unis.Chapitres00:00Introduction au podcast Transatlantic Entrepreneur03:20Comprendre le marché américain07:43Obstacles pour les entreprises européennes aux États-Unis17:34Clés du succès sur le marché américain22:20Conclusion et prochaines étapes

Vous pensez avoir cartonné parce que tout le monde vous a dit que votre produit était "Amazing" ? Attention au réveil difficile. La culture américaine évite le conflit et le "Non" direct. Beaucoup de vos "leads" ne sont que de la politesse.Dans l'épisode 6, je vous donne la méthode radicale pour tester le sérieux d'un prospect sur le stand. Découvrez comment utiliser la prise de RDV non pas comme un outil d'agenda, mais comme un filtre de qualification (un "Bullshit Detector") pour ne pas perdre de temps à la rentrée.Dans cet épisode :Le concept du "Soft No" américain décrypté.Pourquoi l'enthousiasme de façade est un piège.Le script pour forcer la décision et valider l'intérêt réel.#CES2025 #VenteComplexe #Closing #PsychologieVente #Interculturel #BusinessUSA

Vous pensez que le business s'arrête à 18h à la fermeture du Convention Center ? Erreur ! Aux États-Unis, le "Off" est aussi important que le "On".Dans cet épisode 5, je vous explique pourquoi le "Likeability factor" (le fait d'être sympa) est crucial pour réussir aux USA. Découvrez comment transformer les moments d'attente et les soirées en opportunités business, sans passer pour un vendeur désespéré.Dans cette vidéo :L'importance du networking informel à Las Vegas.Comment briser la glace sans parler boulot tout de suite.Pourquoi être authentique rapporte plus que d'être "corporate".#CES2025 #Networking #Réseautage #LasVegas #BusinessUSA #SoftSkills

Le CES est rempli de curieux, de touristes et de chasseurs de goodies. Le piège ? Rester coincé dans une conversation inutile par pure politesse, pendant que vos vrais prospects passent sans s'arrêter. Dans l'épisode 4 de la série Objectif CES 2026, on déconstruit le mythe de la "politesse" en business. Je vous enseigne l'art du "Release" : comment mettre fin à une discussion stérile avec élégance et professionnalisme, à l'américaine. Points clés de l'épisode : *Pourquoi "Time is Money" est une marque de respect aux USA. * Comment identifier un "touriste" rapidement. * La phrase exacte pour libérer votre stand avec le sourire. #CES2025 #EfficacitéCommerciale #GestionDuTemps #CultureBusiness #Négociation #Vente

Comment arrêter un visiteur pressé dans les allées du CES sans être agressif ? Oubliez le classique "Can I help you?". Ça ne marche plus.Dans cet épisode 3 de la série Objectif CES, je vous donne la phrase exacte (le "Hook") à utiliser pour qualifier un prospect en moins de 30 secondes. C'est une technique directe, respectueuse du temps de l'autre, et redoutablement efficace aux États-Unis.Ce que vous allez apprendre :Pourquoi attendre derrière votre comptoir est une stratégie perdante.La "Règle des 10 secondes" pour capter l'attention.Un script précis à copier-coller pour engager la conversation.🔴 RAPPEL : Ce soir (Mardi 16 déc), j'anime un panel d'expertes en direct pour préparer votre CES. Prenez votre place ici : https://www.zeffy.com/en-US/ticketing/12162025-bridging-us-france-business-culture-gaps#CES2025 #ProspectionCommerciale #SalesTips #ElevatorPitch #SalonProfessionnel #VenteB2B

Send us a textLe CES est un marathon, et la fatigue est votre pire ennemie. Mais saviez-vous que s'asseoir ou parler français entre collègues sur votre stand envoie un signal désastreux aux prospects américains ?Dans l'épisode 2 de ma "CES Success Series", on parle de votre langage corporel (Le fameux "Body language" en anglais). Je vous partage une astuce simple mais radicale pour signaler que vous êtes "Open for Business" et multiplier le trafic sur votre stand, même quand vous êtes épuisés.Au programme :* Pourquoi vous ne devez jamais vous asseoir sur votre stand.* L'importance de parler anglais entre vous (même entre Français !).* Comment rendre votre équipe accessible et accueillante.#CES2025 #StandExpo #TechniquesDeVente #CommunicationInterculturelle #LasVegas #BusinessDevelopment------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a textVous exposez au CES de Las Vegas cette année ? Félicitations ! Mais attention à l'erreur n°1 des entrepreneurs français : commencer votre pitch par votre nationalité.Dans ce premier épisode de ma "Objectif CES", je vous explique pourquoi les acheteurs américains se fichent que vous soyez une "start-up française" et ce qu'ils veulent entendre à la place pour s'arrêter à votre stand.Dans cet épisode, vous découvrirez :Pourquoi l'argument "Made in France" peut jouer contre vous (support, fuseau horaire).La structure de pitch inversée pour captiver un Américain en 3 secondes.Comment rassurer immédiatement sur votre capacité à livrer aux USA.🚀 Prêt à signer des clients américains ? Abonnez-vous pour ne manquer aucun conseil de cette série spéciale CES !#CES2025 #FrenchTech #BusinessUSA #PitchCommercial #ExportUSA #TransAtlanticEntrepreneur------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Aujourd’hui, je reçois deux poids lourds de la cleantech française : Mathieu Lefebvre, cofondateur et directeur général de Waga Energy, et Guenaël Prince, CEO de la filiale US. Dans cet épisode du podcast The TransAtlantic Entrepreneur, on plonge dans les coulisses d’une vraie success story française qui a réussi à s’implanter durablement sur le marché américain, dans un secteur ultra exigeant : le gaz renouvelable produit à partir des décharges (RNG, biométhane, landfill gas).Avec Mathieu et Guenaël, on parle très concrètement de comment une PME française passe de Grenoble à des projets d’infrastructure aux États-Unis : levées de fonds, proof of concept, adaptation du produit à un marché 10 à 30 fois plus gros, contraintes réglementaires américaines, recrutement des bons profils locaux, différence de culture business entre la France et les États-Unis… et surtout, comment gagner la confiance d’acteurs publics et privés américains sur des contrats de 20 ans.Si vous êtes fondateur, dirigeant ou responsable développement international d’une entreprise française qui vise le marché américain, cet épisode est un concentré de retours d’expérience concrets – loin des discours théoriques.Dans cet épisode, on voit notamment : – Comment est née Waga Energy à partir d’un problème identifié aux États-Unis – Pourquoi le marché américain était stratégique dès la création de l’entreprise – Les étapes avant de se lancer aux USA (marché domestique, preuve technologique, levées de fonds) – Comment ils ont choisi la ville d’implantation de la filiale américaine – Comment adapter un produit industriel au marché US (taille des décharges, normes, air regulation…) – Comment ils ont décroché leur premier gros projet aux États-Unis (appel d’offres publics, références, due diligence) – L’importance des associations professionnelles et des réseaux industriels (RNG, déchets, énergie) – Ce qui fait vraiment la différence pour convaincre un client américain : profit, crédibilité, exécutionMots-clés / thématiques abordées : Waga Energy, success story française, marché américain, expansion USA, gaz renouvelable, biométhane, landfill gas, RNG, cleantech, transition énergétique, décarbonation, industrie des déchets, énergie, développement international, business development USA, différences culturelles France / États-Unis, confiance client, appels d’offres publics, levées de fonds, filiale américaine, associations professionnelles, stratégie long terme.Si vous aimez ce format et que vous voulez d’autres interviews de dirigeants français qui réussissent aux États-Unis, abonnez-vous à The TransAtlantic Entrepreneur,  et dites-moi quels sujets vous aimeriez que j’aborde dans les prochains épisodes.------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a textDans cet épisode du TransAtlantic Entrepreneur, j’accueille Deborah Anne Nilson, avocate américaine et fondatrice du cabinet The Nilson Law Group PLLC à New York, un cabinet bilingue français/anglais spécialisé dans l’accompagnement des entreprises étrangères (notamment françaises) qui s’implantent aux États-Unis.Avec ses 40 ans d’expérience juridique, Deborah partage avec moi les erreurs les plus coûteuses que font les entreprises françaises aux USA, et surtout comment les éviter.On parle de contrats américains, de droit du travail, de risques juridiques, mais aussi de culture business et de pragmatisme américain.Au programme :Pourquoi le droit américain est plus complexe qu’en France (fédéral + 50 États)Les différences clés entre les contrats français et américains : responsabilité, indemnisation, propriété intellectuelle, clauses “boilerplate”Le droit du travail en Californie : protections fortes pour les salariés, coûts cachés et erreurs à ne pas fairePourquoi traduire un contrat français ne suffit pasLes bonnes pratiques pour limiter les risques : arbitrage, transaction, assurancesLa conformité ADA pour les sites web américains (et pourquoi vous pouvez être attaqué sans le savoir)Les écarts culturels entre la France et les États-Unis : réactivité, “business is business”, gestion du risqueEt une success story incroyable : une marque française passée de 0 à 200 millions de dollars en 5 ans grâce à une implantation réussie aux États-Unis-------------------------------Pour aller plus loin :Site de The Nilson Law Group PLLC : nilsonlaw.comRetrouvez Deborah Nilson lors des événements Business France à Paris, Bordeaux et Toulouse le 5, 6, 7 novembre 2025Et si vous voulez être accompagné pour trouver des leads et convertir des clients sur le marché américain, rendez-vous sur transatlantia.comJe suis Christina Rebuffet-Broadus, fondatrice de Transatlantia, et j’aide les entreprises françaises à réussir sur le marché américain en adaptant leur stratégie marketing, leur communication et leur posture aux codes du business américain.Mots-clés : implantation USA, droit américain, contrats commerciaux États-Unis, risques juridiques, arbitrage, droit du travail Californie, propriété intellectuelle USA, conformité ADA, avocate bilingue New York, entreprise française aux USA, expansion marché américain, Transatlantia, The Nilson Law Group, Christina Rebuffet-Broadus.Vous pouvez aussi trouver cet épisode en version vidéo, sur ma chaine YouTube. Si cet épisode vous aide, pensez à liker, vous abo------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter

Send us a textDans cet épisode du TransAtlantic Entrepreneur, j’ai le plaisir de recevoir Marion Siboni, fondatrice de La Crème de la STEM, un réseau unique qui connecte et propulse les femmes fondatrices en tech et sciences vers le succès international.Marion est une business developer hors pair, passée par Cisco, MongoDB et Techstars, aujourd’hui mentor pour le Département du Commerce américain, South by Southwest et SelectUSA.Elle a bâti une communauté de 6 000 femmes en STEM à New York en seulement 18 mois, tout en accompagnant des fondatrices dans leur levée de fonds, leur personal branding et leur réseau aux États-Unis.Dans cet épisode, on parle :🇺🇸 Marché américain : comment comprendre et s’adapter aux codes business US.🌆 Networking à New York : les bonnes pratiques pour se faire remarquer, créer des connexions utiles et faire des follow-ups efficaces.💡 Personal branding : comment se rendre visible sur LinkedIn sans “bullshit” ni surjeu.🚀 Entrepreneuriat féminin : comment construire, scaler et animer une communauté dans un écosystème compétitif.💸 Investisseurs et VCs : comment approcher les bons interlocuteurs quand on est une fondatrice française.👉 Si vous êtes fondatrice, entrepreneur·e, ou dirigeant·e français·e qui rêve de réussir aux États-Unis, cet épisode vous donnera des clés concrètes pour accélérer.Chapitres (timestamps indicatifs)00:00 – Introduction et parcours de Marion (de Paris à New York)04:30 – Se réinventer professionnellement aux États-Unis08:15 – Le rythme et la culture “early” de New York12:00 – Le personal branding à l’américaine16:40 – Créer du contenu et trouver sa voix sur LinkedIn24:20 – La naissance de La Crème de la STEM30:30 – France vs États-Unis : la mobilité et les opportunités35:10 – Networking : l’art du follow-up et des connexions ciblées42:30 – Où suivre Marion et ses ressourcesÀ propos de mon invitée👉 Marion Siboni est la fondatrice de La Crème de la STEM, mentor pour Techstars, SelectUSA, SXSW et le Département du Commerce américain.Ancienne business developer chez Cisco, MongoDB et Microsoft, elle accompagne aujourd’hui des fondatrices en STEM pour lever des fonds, construire leur crédibilité et réussir sur le marché américain.Ce que vous allez retenir de cet épisode• Comment le networking américain diffère du networking français.• Les secrets du personal branding efficace sur LinkedIn.• Pourquoi la régularité et la clarté du message sont plus importantes que l’algorithme.• Comment une Française a su bâtir un réseau d’influence à New York.• Les leçons de résilience et d’audace qui font toute la différence aux États-Unis.Ressources mentionnées🔗 La Crème de la STEM : https://lacremedelastem.com🔗 Page presse : lacremedelastem.com/presse🔗 LinkedIn de Marion : https://www.linkedin.com/in/marionsiboni/🔗 Substack de Marion : lacremedelastem.substack.com🔗 Mon site : https://transatlantia.com------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a textDans cet épisode, je reçois Emilie Ayoob, avocate franco-américaine à New York, pour faire le point sur les erreurs juridiques les plus fréquentes des startups françaises aux USA et comment les éviter.On parle :✅ de contrats mal compris✅ d’embauches multi-états mal cadrées✅ et de la culture juridique américaine que trop de fondateurs sous-estiment.🎧 À écouter avant de signer quoi que ce soit aux US !Pour connecter avec Emily et être accompagné sur les aspects juridiques de votre projet aux U.S. : Sur LinkedIn : https://www.linkedin.com/in/eayoob/Le site de son cabinet : https://www.tarterkrinsky.com/------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a textWhy I'll be doing episodes in French starting later this week, for both strategic and personal reasons... and for how long! 00:00Introduction and Personal Update02:26Transition to French Content05:23Understanding the French Market07:49Personal Commitment to French Entrepreneurs------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a textPourquoi je bascule ma chaine et mes podcasts en français à partir de ce jeudi, pour des raisons aussi stratégiques que personnelles. 00:00Introduction au changement de langue du podcast02:53Raisons stratégiques derrière le choix de la langue05:59L'importance de la culture française dans l'entrepreneuriat08:49Adaptation au marché américain et valeur ajoutée11:39Conclusion et invitation à suivre l'évolution------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

—---------------Think the best place to launch in the U.S. is New York or Miami? Think again. In this episode, Daniel Dozier from JobsOhio reveals why French founders are overlooking one of the most strategic, cost-effective, and business-friendly states in America. From financial incentives to unbeatable logistics, discover what makes Ohio a serious contender, and how to access free (Yes, FREE!), insider support to make your U.S. setup easier, faster, and smarter.🎧 Subscribe for more interviews, insights, and strategies to help you get clients, credibility, and cash in the U.S.—---------------If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European startup founders get American clients and make more revenue in the American market.We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.→ Raising $42 million from American VCs and investors.→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international marketHere’s how I got here:2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business2007: Got my Masters degree in American Civilization2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English:     - 2016: “Successful Small Talk”    - 2017: “Get The Job”    - 2018: “Business English Mastery” & “Speak Business English Confidently”    - 2019: “Understand Real American English” & “English Conversation Club”2023: Launched my 2nd company “TransAtlantia” specifically tailored to European entrepreneurs who want to get American clients2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal branding, and U.S. client acquisition------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a text→ Want to get American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar→ Just looking for insights, trends, and tips for getting American clients? Go here: https://christinarebuffetbroadus.substack.com/ —---------------Most European founders network in the U.S. like they’re chasing clients—and it doesn’t work. In this episode, you’ll learn how to flip your approach, build win-win relationships, and unlock the kind of strategic connections that actually grow your business.—---------------If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European startup founders get American clients and make more revenue in the American market.We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.→ Raising $42 million from American VCs and investors.→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international marketToday: We specialize in helping European founders get American clients & investments. To all the ambitious European entrepreneurs ready to take on the U.S. market: Yes, it’s challenging. Yes, the journey may seem slow. But with every step, you're breaking down barriers and getting closer to the success you deserve. Stay committed, keep pushing, and remember: the U.S. market is yours to conquer. Your vision, expertise, and boldness are what will set you apart. Let's make sure the world knows it. ------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

In this episode of the TransAtlantic Entrepreneur Podcast, I sit down with Stéphanie Liot, Project Manager at La Maison de l’Occitanie in New York City.We talk about the common traps French and European entrepreneurs fall into when trying to crack the U.S. market, from underestimating cultural differences to believing that a translated pitch is enough.Stephanie shares her personal story of moving to New York, what surprised her most, and what she's learned from working with dozens of French startups trying to grow in the U.S.You’ll learn: ✅ Why Americans hire based on fit more than CV ✅ What New York networking is really like (and how to survive it) ✅ How to make your pitch resonate with U.S. clients and investors ✅ Why culture isn’t “soft”. It’s a competitive edgeWhether you're just thinking about the U.S. or already in-market, this episode will help you avoid expensive mistakes and adapt faster.Mentioned in this episode: – The Culture Map by Erin Meyer– La Maison de l’Occitanie in NYC website– La Maison de l’Occitanie in NYC LinkedIn page– Follow Stéphanie on LinkedIn for more events and updates🎧 Subscribe for more interviews, insights, and strategies to help you get clients, credibility, and cash in the U.S.------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a text→ Struggling to get U.S. clients? Go here:  https://transatlantia.com/transatlantic-entrepreneur-webinar→ Just looking for insights, trends, and tips for getting American clients? Go here: https://christinarebuffetbroadus.substack.com/ —---------------What does it really take for a European startup to succeed in the U.S. market? In this episode, the one and only Pierre Gaubil shares hard-won advice from 17 years in Silicon Valley. From mindset shifts to pitch mistakes, learn what European founders need to rethink, and how to adapt fast to win American clients and investors.—---------------If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market.We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.→ Raising $42 million from American VCs and investors.→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international marketToday: We specialize in helping solopreneurs, service providers, and agencies break barriers, get noticed, and get American clients more easily.To all the ambitious European entrepreneurs ready to take on the U.S. market: Yes, it’s challenging. Yes, the journey may seem slow. But with every step, you're breaking down barriers and getting closer to the success you deserve. Stay committed, keep pushing, and remember: the U.S. market is yours to conquer. Your vision, expertise, and boldness are what will set you apart. Let's make sure the world knows it. ------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Breaking into the U.S. market takes more than a great product. It requires a strategy built for American business culture. In this episode, I break down the five-phase blueprint that has helped European entrepreneurs land multimillion-dollar deals, build authority, and scale successfully in the U.S. market. If you want to stop guessing and start winning U.S. clients, this is for you.—---------------If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market.We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.→ Raising $42 million from American VCs and investors.→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international marketToday: We specialize in helping solopreneurs, service providers, and agencies break barriers, get noticed, and get American clients more easily.To all the ambitious European entrepreneurs ready to take on the U.S. market: Yes, it’s challenging. Yes, the journey may seem slow. But with every step, you're breaking down barriers and getting closer to the success you deserve. Stay committed, keep pushing, and remember: the U.S. market is yours to conquer. Your vision, expertise, and boldness are what will set you apart. Let's make sure the world knows it. ------🇺🇸💰Get more American clients by becoming visible, valuable, and well-connected in the American market. Come to my next workshop to learn how:https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshop🤝 Let's connect on LinkedIn for (almost) daily posts to help European entrepreneurs attract American clients: https://www.linkedin.com/in/christinarebuffetbroadus/♻️ If this video was------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter

Send us a text→ Want to get American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar→ Just looking for insights, trends, and tips for getting American clients? Go here: https://christinarebuffetbroadus.substack.com/ —---------------Breaking into the U.S. market takes more than a great product. It requires a strategy built for American business culture. In this episode, I break down the five-phase blueprint that has helped European entrepreneurs land multimillion-dollar deals, build authority, and scale successfully in the U.S. market. If you want to stop guessing and start winning U.S. clients, this is for you.—---------------If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market.We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.→ Raising $42 million from American VCs and investors.→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international marketToday: We specialize in helping solopreneurs, service providers, and agencies break barriers, get noticed, and get American clients more easily.To all the ambitious European entrepreneurs ready to take on the U.S. market: Yes, it’s challenging. Yes, the journey may seem slow. But with every step, you're breaking down barriers and getting closer to the success you deserve. Stay committed, keep pushing, and remember: the U.S. market is yours to conquer. Your vision, expertise, and boldness are what will set you apart. Let's make sure the world knows it. ------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a textIf you want to hear how Jerome turns tech CEOs into global leaders, listen to his Reactor Podcast.  If you want to get tips and invaluable, good startup news every week to stay on top of the game, sign up to his newsletter on Substack. And if you want to work with Reactor Media to be seen as a global leader in your field, click here to learn how. → Want to get American clients? Go here: https://www.transatlantia.com/transatlantic-entrepreneur-webinar→ Want to insights, trends, and tips for getting American clients? Go here: https://christinarebuffetbroadus.substack.com/ —---------------Most tech CEOs fail when expanding globally, not because of their product, but because they don’t know how to sell it.In this episode, Jérôme Gilleron reveals the biggest mistakes European tech founders make when scaling to the U.S. and what it really takes to become a global leader. If you think your product will sell itself, think again.Jerome is a tech influencer and tech startup growth coach. He’s also an expert at turning European tech CEOs into global giants, by scaling their deeptech & climate tech startups. And since we’re both passionate about boosting European founders, we had an 80-minute conversation about European tech CEOs expanding into the U.S. Watch now to learn how to position yourself for success in the U.S. market.------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a text→ Want to get more American clients? Go here:  https://www.transatlantia.com/transatlantic-entrepreneur-webinar→ Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-courseIf you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market.We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.→ Raising $42 million from American VCs and investors.→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international marketToday: We specialize in helping solopreneurs, service providers, and agencies break barriers, get noticed, and get American clients more easily.To all the ambitious European entrepreneurs ready to take on the U.S. market: Yes, it’s challenging. Yes, the journey may seem slow. But with every step, you're breaking down barriers and getting closer to the success you deserve. Stay committed, keep pushing, and remember: the U.S. market is yours to conquer. Your vision, expertise, and boldness are what will set you apart. Let's make sure the world knows it.------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a text------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a textJoining us today is Jannik Lawaetz, the CEO and Founder of LuggageHero and HotelsHero, innovative companies transforming the way travelers and hotels manage luggage storage. With over 8 years of experience and more than a million bags stored worldwide, Jannik has been at the forefront of creating smart, self-service solutions that improve efficiency and guest satisfaction for hotels in 40 countries. His mission is to modernize the hospitality industry, making it both guest-centric and operationally seamless.Connect with Jannik on LinkedIn: https://www.linkedin.com/in/dklawaetzLearn more about his businesses: https://luggagehero.com and https://www.hotelshero.com---→ Want to get more American clients? Go here:  https://www.transatlantia.com/transatlantic-entrepreneur-webinar→ Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-courseIf you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/), a consultancy and training company that helps European service providers, solopreneurs, and agencies attract American clients and increase revenue in the American market.We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.→ Raising $42 million from American VCs and investors.→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international marketToday: We specialize in helping solopreneurs, service providers, and agencies break barriers, get noticed, and get American clients more easily.To all the ambitious European entrepreneurs ready to take on the U.S. market: Yes, it’s challenging. Yes, the journey may seem slow. But with every step, you're breaking down barriers and getting closer to the success you deserve. Stay committed, keep pushing, and remember: the U.S. market is yours to conquer. Your vision, expertise, and boldness are what will set you apart. Let's make sure the world knows it.------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market.We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.→ Raising $42 million from American VCs and investors.→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international marketHere’s how I got here:2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business2007: Got my Masters degree in American Civilization2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English:     - 2016: “Successful Small Talk”    - 2017: “Get The Job”    - 2018: “Business English Mastery” & “Speak Business English Confidently”    - 2019: “Understand Real American English” & “English Conversation Club”2023: Launched my 2nd company “American Market Alchemist” specifically tailored to European entrepreneurs who want to get American clients2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal branding, and U.S. client acquisition2024: Launched “Transatlantic Entrepreneur”, a 1-year business accelerator to help European entrepreneurs become more valuable, influential, and well-connected to do more business with Americans. - Coming 2025: Launch of my book “Transatlantic Triumph: The European entrepreneur’s roadmap to standing out & getting American clients”Today: We specialize in helping solopreneurs, service providers, and agencies break barriers, get noticed, and get American clients more easily.To all the ambitious European entre------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of TransAtlantia (https://www.transatlantia.com/) a consultancy & training company that helps European service providers, solopreneurs and agencies attract American clients and make more revenue in the American market.We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.→ Raising $42 million from American VCs and investors.→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international marketHere’s how I got here:2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business2007: Got my Masters degree in American Civilization2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English:     - 2016: “Successful Small Talk”    - 2017: “Get The Job”    - 2018: “Business English Mastery” & “Speak Business English Confidently”    - 2019: “Understand Real American English” & “English Conversation Club”2023: Launched my 2nd company “American Market Alchemist” specifically tailored to European entrepreneurs who want to get American clients2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal branding, and U.S. client acquisition2024: Launched “Transatlantic Entrepreneur”, a 1-year business accelerator to help European entrepreneurs become more valuable, influential, and well-connected to do more business with Americans. - Coming 2025: Launch of my book “Transatlantic Tr------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs attract American clients and make more revenue in the American market.We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.→ Raising $42 million from American VCs and investors.→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international marketHere’s how I got here:2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business2007: Got my Masters degree in American Civilization2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English:     - 2016: “Successful Small Talk”    - 2017: “Get The Job”    - 2018: “Business English Mastery” & “Speak Business English Confidently”    - 2019: “Understand Real American English” & “English Conversation Club”2023: Launched my 2nd company “TransAtlantia” (formerly known as American Market Alchemist) specifically tailored to European entrepreneurs who want to get American clients2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal branding, and U.S. client acquisition2024: Launched “Transatlantic Entrepreneur”, a 1-year business accelerator to help European entrepreneurs become more valuable, influential, and well-connected to do more business with Americans. - Coming 2025: Launch of my book “Transatlantic Triumph: The European e------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a textIn this episode, I’m thrilled to share some big news: I'm changing my business name from American Market Alchemist to Transatlantia!And the American Market Alchemist podcast is becoming The TransAtlantic Entrepreneur podcast! This change marks an exciting new chapter, one that reflects my vision for empowering European entrepreneurs to thrive in the American market.I’ll take you behind the scenes of why I made this decision and what it means for the future of our work together. You’ll hear about my mission to help a thousand European entrepreneurs break barriers, build trust and credibility, and become leaders in their fields, on both sides of the Atlantic.We’ll also explore the importance of collaboration, cultural exchange, and redefining success as a transatlantic entrepreneur. Plus, I’ll share updates on my recently-launched Transatlantic Entrepreneur Accelerator Program and what’s coming next. If you’re ready to take your business to new heights and join a bold community of transatlantic entrepreneurs, you're in the right place. Let’s set your course and venture boldly towards your success in the U.S.! ---------NEW & NOTEWORTHY! Our new website (still a work in progress!): https://www.transatlantia.com/Join my next Transatlantic Entrepreneur workshop: https://www.transatlantia.com/registration-transatlantic-entrepreneur-workshopHow I can help you attract American clients to your business: https://www.transatlantia.com/the-transatlantic-entrepreneur-accelerator------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

If you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs attract American clients and make more revenue in the American market.We do this by breaking down the cultural, language, and mental barriers that are preventing you from getting American clients. You position yourself as a reference in your industry, and get more American clients faster and more easily.Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.→ Raising $42 million from American VCs and investors.→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international marketHere’s how I got here:2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business2007: Got my Masters degree in American Civilization2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English:     - 2016: “Successful Small Talk”    - 2017: “Get The Job”    - 2018: “Business English Mastery” & “Speak Business English Confidently”    - 2019: “Understand Real American English” & “English Conversation Club”2023: Launched my 2nd company “American Market Alchemist” specifically tailored to European entrepreneurs who want to get American clients2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal branding, and U.S. client acquisition2024: Launched “Transatlantic Entrepreneur”, a 1-year business accelerator to help European entrepreneurs become more valuable, influential, and well-connected to do more business with Americans. - Coming 2025: Launch of my book “Transatlantic Triumph: The European entrepreneur’s roadmap to standing out & getting American clients”Today: We specialize in helping solopreneurs, service providers, and agencies break barriers, get noticed, and get American clients more easily.To all the ambitious European entrepreneurs ready to take on the U.S.------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a text→ Want to get more American clients? Go here: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop→ Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-courseIf you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs position themselves as industry leaders in the U.S. market by breaking cultural linguistic, and mental barriers that are slowing their American client acquisition. Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.→ Raising $42 million from American VCs and investors.→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international marketHere’s how I got here:2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business2007: Got my Masters degree in American Civilization2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English: - 2016: “Successful Small Talk”- 2017: “Get The Job”- 2018: “Business English Mastery” & “Speak Business English Confidently”- 2019: “Understand Real American English” & “English Conversation Club”2023: Launched my 2nd company “American Market Alchemist” specifically tailored to European entrepreneurs who want to get American clients2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal branding, and U.S. client acquisition2024: Launched “Transatlantic Entrepreneur”, a 1-year business accelerator to help European entrepreneurs become more valuable, influential, and well-connected to do more business with Americans. Today: We specialize in helping solopreneurs, service providers, and agencies break barriers, get noticed, and win over American clients more easily.To all the ambitious European entrepreneurs ready to take on the U.S. market: Yes, it’s challenging. Yes, the journey may seem slow. But with every step, you're breaking down barriers and getting closer to the success you d------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter

Send us a text→ Want to get more American clients? Go here: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop→ Want to transform your LinkedIn profile into an American client magnet? Go here: https://www.christinarebuffetcourses.fr/american-client-magnet-courseIf you’re new to my channel, my name is Christina Rebuffet-Broadus. I’m the founder of American Market Alchemist, a consultancy & training company that helps European entrepreneurs position themselves as industry leaders in the U.S. market by breaking cultural linguistic, and mental barriers that are slowing their American client acquisition. Over the past 20 years, I’ve helped 1,000+ European businesses generate over 10 billion euros in revenue thanks to American clients. My clients, including prestigious names like Cartier, Dior, Zeiss, and Teledyne E2V, and also a range of small businesses and solopreneurs. Some impressive results they’ve seen:→ Winning an $8 billion contract with Houston Airport by adapting their negotiation style.→ Raising $42 million from American VCs and investors.→ Achieving a 36x ROI by adapting a France-based business coaching program to suit an international marketHere’s how I got here:2003: Graduated Magna Cum Laude with a B.A. in history, French, and a minor in classical music2004: Moved to France, worked for 10 years with mid-sized and large companies to make their English communication more high-impact for international business2007: Got my Masters degree in American Civilization2014: Founded my 1st business, “Business English with Christina” and grew it into a 15-person team across 9 countries, helping professionals communicate more effectively in English2014-2020: Launched several successful programs to help professionals around the world achieve their business communication goals in English: - 2016: “Successful Small Talk”- 2017: “Get The Job”- 2018: “Business English Mastery” & “Speak Business English Confidently”- 2019: “Understand Real American English” & “English Conversation Club”2023: Launched my 2nd company “American Market Alchemist” specifically tailored to European entrepreneurs who want to get American clients2023: Joined the US Expansion Task Force of the European-American Chamber of Commerce, and the Federation of Operators of Specialized in International Commerce2024: Created “American Client Magnet”, to help European entrepreneurs’ adapt their LinkedIn strategy, personal branding, and U.S. client acquisition2024: Launched “Transatlantic Entrepreneur”, a 1-year business accelerator to help European entrepreneurs become more valuable, influential, and well-connected to do more business with Americans. Today: We specialize in helping solopreneurs, service providers, and agencies break barriers, get noticed, and win over American clients more easily.To all the ambitious European entrepreneurs ready to take on the U.S. market: Yes, it’s challenging. Yes, the journey may seem slow. But with every step, you're breaking down barriers and getting closer to the success you d------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter

Send us a textAre you underselling yourself? American clients want confidence. I’ll show you how to pitch with certainty and win more deals.If you’ve ever wondered why your pitch isn’t landing with American clients, I want to give you some insights. I’ve helped dozens of European entrepreneurs refine their pitch and I can tell you, I’ve seen some BAD pitches. But we’ve also reworked their approach so they can do things like land 8-figure contracts with American airports or get a 36x return on investment on the coaching they bought with me to fix their pitch. In other words, this stuff can make a huge difference in the success of your efforts. So I want to show you why the way you pitch matters—and how adapting your approach to American cultural expectations can be the key to unlocking success in the US market.------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a textAre you underselling yourself? American clients want confidence. I’ll show you how to pitch with certainty and win more deals.If you’ve ever wondered why your pitch isn’t landing with American clients, I want to give you some insights. I’ve helped dozens of European entrepreneurs refine their pitch and I can tell you, I’ve seen some BAD pitches. But we’ve also reworked their approach so they can do things like land 8-figure contracts with American airports or get a 36x return on investment on the coaching they bought with me to fix their pitch. In other words, this stuff can make a huge difference in the success of your efforts. So I want to show you why the way you pitch matters—and how adapting your approach to American cultural expectations can be the key to unlocking success in the US market.------🇺🇸💰Become the reference in your field by attracting US clients to your business: https://www.christinarebuffetcourses.fr/transatlantic-entrepreneur-workshop🤝 Let's connect on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/♻️ If this video was useful for you, help me help others! Please share it with your network. #BusinessCommunication #AmericanMarket #USA #InterculturalCommunication #LinkedInStrategy #GrowYourBusiness #USmarket #Entrepreneurship #BusinessEnglishCoaching #StartUp #E2Visa------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a textTo crack the US market as a European entrepreneur, it is crucial to understand your American client persona. American clients expect fast results, fast communication, convenience, and personalized solutions. It is important to tailor your offerings and marketing message to resonate with them. Cultural differences can significantly impact business outcomes, so it is essential to strike a balance between directness and politeness. Defining your American ideal client persona is the foundation for success in the US market.------🇺🇸💰Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to help foreign entrepreneurs & businesses create gold in the U.S. market.👉 If that interests you, sign up at https://www.christinarebuffetcourses.fr/american-market-alchemist🤝 You can also connect with me on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/♻️ If this video was useful for you, help me help others! Please share it with your network. Support the show------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a textLearn the simple 5-step process you need to get American clients, so you can grow your influence, audience, and business faster.I'll take you through the 5 things that successful Transatlantic Entrepreneurs have in common, how you can apply them to your own business, and get (more) American clients over the next year.📣📣📣Join me on August 28 for an intimate interactive workshop, where I'll take you through these steps and how you can apply them to your own business. It's free, but spots are limited to keep the event small! Grab your spot at https://us06web.zoom.us/meeting/register/tZAscuChrTMqEtdTu17pHVf764r6z4A67FCa -------------------------------------------🇺🇸💰Every Thursday, I publish “The American Market Alchemist Newsletter”, with practical advice to help foreign entrepreneurs & businesses create gold in the U.S. market.👉 If that interests you, sign up at https://www.christinarebuffetcourses.fr/american-market-alchemist🤝 You can also connect with me on LinkedIn for (almost) daily posts on the topic: https://www.linkedin.com/in/christinarebuffetbroadus/♻️ If this video was useful for you, help me help others! Please share it with your network. #BusinessCommunication #AmericanMarket #USA #InterculturalCommunication #LinkedInStrategy #GrowYourBusiness #USmarket #Entrepreneurship #BusinessEnglishCoaching #StartUp #E2VisaSupport the Show.------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a textQuick little episode here, and then I'll be back with a fresh episode next week! Since summer is a quiet time, I’m taking the next week or two to plan my newsletter, podcast, and video content for the coming months. My mission: Help you make more money with American clients, by guiding you on how to stand out and attract Americans to your business. And I need your help, because I can’t read your mind (Elon Musk hasn't made that possible... yet ;-)If you want me to help you get American clients for your business, can you take a few minutes to complete this survey? It’ll help me understand: where you get information about building your businessthe questions / challenges you face in getting American clientswhat content I can create to address your specific questions or problems (so we can solve them asap!)  ---------------------P.S. Join me for an intimate chat on the 5 steps you need to attract American clients! I’m hosting this free virtual event on August 28, but I want to keep it small so I can answer your questions. Save your spot now by clicking here. ------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a textThis week, I interviewed Guillaume Linossier, founder of Saola Shoes, a sustainable footwear company based in Colorado.  Guillaume shares his journey from Chambéry, France, to Colorado, USA, and how he built a successful eco-friendly business in the American market.What we talk about in this episode:Eco-friendly business success: Guillaume's passion for sustainable manufacturing and wildlife preservation can make your business more attractive to American clients.Regional differences: Discover how the perception of eco-friendly products varies across the US, with surprising markets like Texas.Customer service: Learn why excellent customer service is crucial for gaining and retaining American clients.Adapt your approach: Guillaume discusses how to tailor your communication and branding strategies for the US market.Product differentiation: Understand the importance of standing out in a crowded market and maintaining a local presence.Communication as a foreign business: When you should and shouldn't emphasize your French (or other) nationality as a marketing argument.Commitment to the US market: Hear about the need for a strong commitment to succeed in the US, including dealing with communication challenges and high costs.This conversation is packed with insights for EU entrepreneurs looking to expand their business and attract American clients. ----------------------------------------------News & Announcements:Enrollment in September! If you need to be more confident doing business in English, join the waitlist for my English Conversation Club today. We open enrollments again in September. Last time (in May), we welcomed a record number of new members!Free consulting chat: August 28 (not Aug. 12!) on How to Become a Transatlantic Entrepreneur. I made a mistake in last week’s email, and I apologize! This session will be on Aug. 28, at 7am EST / 1pm CEST. You can register here to participate! I’m running the Paris Olympics Marathon Pour Tous this Saturday!  Super excited to participate in this once-in-a-lifetime event! Wish me luck, and if you’re in Paris, come watch the event live, it’ll be awesome! The departure is at 10pm… and then we run until 3am! ------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a textI have a special place in my heart for European entrepreneurs who have gone to live and work in the USA.We have switched places!I moved from the USA to France.They moved from Europe to the USA.So we always have a lot of things in common.This week, I have the great pleasure of interviewing Maartje Bakker.If you don't know Maartje, you should follow her on LinkedIn NOW.She is an inspiration and a role model for personal branding on Linkedin.Maartje is a career coach from the Netherlands. She moved to South Carolina a few years ago.So of course I wanted to interview her about the work culture differences (Netherlands VS. USA), her perception of Americans at work, and how she adapted to her new culture.We also talk about how she got out of the tech industry to become a career coach for women.And balancing your authentic European identity with the expectations of American customers.If you sell services and work with American clients (or you aspire to), you'll want to listen to this interview. ------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a textIn this episode, I want to talk about the importance of stepping back and re-evaluating how you organize your work, especially if you're trying to grow your business and get more clients.   A few weeks ago, I was feeling overwhelmed and unsatisfied with the way I was spending my days. So this week, I sat down to redesign my work organization. Keywordswork organization, business growth, clients, goals, ideal repeatable weekTakeawaysSummer is a good time to re-evaluate and redesign your work organization.Feeling overwhelmed and unsatisfied with your progress is a sign that you need to make changes.Designing an ideal repeatable week can help prioritize important but not urgent tasks.Setting limits and boundaries for yourself is crucial for achieving big goals.Link to the document: TEMPLATE : My Ideal Repeatable Week------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a textThibault Brioland, CEO and co-founder of Humanlinker, discusses personalized prospecting with AI and their journey in the US market. They raised 4 million euros and invested in technology to enable sales performance through personalization, and are on track to do big things in the US market! Check out Humanlinker at https://www.humanlinker.com/Connect with Thibault at https://www.linkedin.com/in/tbrioland/If you’re looking to go into the US market and raise funds for your startup, this interview will give you insights on: - Reasons you might want to target the US- How to be more visible in the US market- What networks you can leverage in the US, to accelerate your growthIf you’re looking to get more American clients for your business, you’ll get insights on: - How personalized prospecting with AI can get you more clients faster- How AI helps you easily segment your audience, to convert clients better- Why all of that builds higher trust & engagement with your target marketKeywordspersonalized prospecting, AI, sales performance, US market, technology, door-to-door sales, product-led sales motion, influencers, US market, revenue generation, sales cycle, French entrepreneurs, networks, advice, mistakes, French networks, investors, product-led motion, marketing strategies, office opening, fundraising round, budgetTakeaways- Humanlinker focuses on personalized prospecting with AI to enable sales performance.- They targeted the US market due to its maturity in big data and AI.- They used a product-led sales motion and worked with influencers to gain visibility in the US market.- Challenges included market size, targeting the right customer profiles, high cost of acquisition, and identifying the right influencers. Investing in testing and learning is crucial to generate revenue in the US market.- French entrepreneurs can benefit from the advice and networks of experienced French entrepreneurs already established in the US.Interacting with people who have already made the journey can help avoid repeating mistakes.- Opening an office in the US and closing a fundraising round are part of Human Linker's future plans for expansion.------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a textIn this conversation with James Donovan from Nine Two Media, we focus on LinkedIn lead generation and strategies for foreign entrepreneurs entering the US market. We especially talk about optimizing LinkedIn profiles, effective outreach, building credibility, and the importance of speed to lead, especially when dealing with American clients.And we address challenges of communication styles, accent perception, and efficient appointment setting, when you're doing business as a foreign entrepreneur in the US. TakeawaysOptimizing LinkedIn profiles is crucial for showcasing authority and generating interest.Quality over quantity is essential in outreach, with a focus on personalized, targeted messages.Speed to lead is critical in appointment setting, and qualification questions help save time and resources.Building credibility through social proof, testimonials, and market penetration pricing is effective for foreign entrepreneurs entering the US market.Understanding communication styles, accent perception, and efficient appointment setting are key considerations for successful lead generation.KeywordsLinkedIn lead generation, foreign entrepreneurs, US market, communication styles, accent perception, appointment setting, credibility building------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a textIn this solo episode, I discuss how European service providers can attract and retain American clients, even without a physical presence in the US. The main challenges include fear of wasting time and resources, lack of a strong professional presence in English, inadequate personalization, and cultural and language differences. The strategies to overcome these challenges include tailoring outreach strategies to American expectations, optimizing online presence for American clients, and minding cultural and language considerations. Not to mention one of my favorite points:  the importance of clear and concise communication, showcasing success stories, and adapting to American business culture.Keywordsboost sales, American clients, European service providers, challenges, outreach strategies, online presence, cultural differences, language considerationsTakeawaysTailor your outreach strategy to the expectations of American prospects by using clear and concise language and highlighting tangible benefits.Optimize your online presence by showcasing testimonials, case studies, and awards to build trust with American clients.Mind the cultural and language differences when communicating with American clients, balancing directness with friendliness and adapting to American business culture.------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a textFranziska Kirschner is British, and co-founder and CEO of Intropy AI. I was thrilled to invite her onto my podcast to talk about the cultural differences of doing business in the US vs. UK vs. Europe.I was also particularly interested in how she went from being a physicist to working in AI for scrapyards! You'll hear, it was a single meeting in the US led to a huge change in the direction her business took. She discusses the challenges and opportunities of working with traditional industries in the US compared to several other European countries,  and the differences in attitidues to AI. As for selling to Americans, she shares that it's all about focusing on ROI, no matter what the industry. Franziska emphasizes the value of connecting with industry experts and understanding the language and values of the target market. And bonus:  Intropy is looking for software engineers to join their team.You can contact Franziska to know more via LinkedIn: www.linkedin.com/in/frankirsch------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA

Send us a textBefore we start: Save your spot for my masterclass on social pitching: How to answer "What do you do?" with a game-changing social pitch. It's Monday May 20, 2024Details and sign-up at https://www.christinarebuffetcourses.fr/masterclass-social-pitch-----------------------------Now, let's talk about the importance of tailoring your pitch to the context of a one-to-one meeting. Those attention-grabbing openers, often recommended for "great pitches", can actually create a disconnect in a one-to-one setting. Instead, engage in a dialogue with the potential client, ask questions, and listen to their perspective. By building rapport and trust, you can then deliver a more conversational and tailored pitch. Not all pitches are created equal and that the key to a successful pitch is considering the context and objective of the interaction.------Chaque semaine, je partage des insights, outils et stratégies réservés aux entreprises francophones qui visent le marché U.S.Pour les recevoir, rejoignez gratuitement le Cercle des TransAtlantic Entrepreneurs : https://transatlantia.com/transatlantic-entrepreneur-newsletter#ExpansionUSA #VendreAuxÉtatsUnis #MarchéAméricain #ProspectionUSA#ABM #ABMCulturel#IntelligenceCulturelleUSA