Agency Life Flashback

The biggest problem entrepreneurs have is that they don’t know what their biggest problem is. We need to pinpoint the right thing to work on at the right time, and the way to do that is by mastering the Business Hierarchy of Needs. In this episode - Clodagh dives deep into how to implement this methodology in your business.This episode was sponsored by Traction Tools.She also chats about:Why sales are so important and why it’s the core of the business. Do you attract enough prospects to your business? Supporting strategies your business growthService delivery in your businessProfitability & profitability leverage Level of organizational efficiency (bottlenecks, slowdowns, and efficiencies)Dream alignment Working with your employees to grow your businessCreating a legacy for your business Does your business have a clear vision of the future?And much much more...Fix This Next BookProfit First BookTotal Money Makeover Book

In this epsiode we chat with Howard Diamond - Chief Strategy Officer at Rise Interactive about how their agency grew a team from 8 to 250+ people.This episode was sponsored by Traction Tools.We chat about:Leaving a corporate to work at Rise Interactive agencyThe importance of having a vision for your agency Growing with PurposeHaving level 10 meetingsUsing visualization for understanding and trackingEffectiveness of EOS in running the businessAdapting your business with the current economic climate.Having alignment in your agency And much much moreTraction Tools: https://www.mytractiontools.com/EOS: https://www.eosworldwide.com/Rise Interactive: https://www.riseinteractive.com/

In this episode, we chat with Trevor Rappleye who is the Founder & CEO of CorporateFilming.Net. We had the privilege of having Trevor on our podcast before (episode 24) so check that out too.We chat about: They help companies tell their stories through video Changes before Covid and pivoting based on pain pointsFinding your ideal prospect Stopped rambling and started asking questions.Adapting your business Working internally in this time Being apart of something Making sales and deals as a business ownerVideo in businessFocusing on what matters online and offlineThe power of video for your businessCheck them out: https://www.corporatefilming.net

In this episode, we chat with Darren Magarro - President & Founder at DSM Group about Leading with the right people in business and life.Darren started DSM in 2007 with the hope of creating a full-service marketing agency that puts clients first. - Underdog NYCWe chat about:How he started his agency DSM GroupDSM Group Why trust & communication is so important for an agencyWhy he didn’t go for a specific niche. Working with Personas and not niches Why passion plays a vital role.Having a human element in your business and work Getting business and moving it forward Having a strong team of great peopleHaving patienceDMS Group: https://thedsmgroup.com/

On this episode, we chat with Tom Berry who is the Founder & Managing Director at Autus Consulting. He has over 20 years of experience in business transformation, technology, and leadership. Tom is also a  Sharpspring Partner. We chat about: How he started Autus ConsultingBuilding a strong networkCRM & HubSpotInbound & Digital MarketingThe customer lifecycle and why retaining customers is better than finding new ones in the pandemicWhat Sharpspring is and what they doTargeting & Retargeting Marketing and TechnologyReflecting on business and lifeManaging a businessUse our affiliate link: http://sharpspring.com/growit Check out: http://sharpspring.com

On this episode of Agency Life we chat with Sharon Koifman - Remote President at Distant Job. Sharon has 18 years of experience.We also chat about:Sharon has been building companies for 18 yearsWhy you should not treat your freelancers as people who are outsourcedHow distant job started and what it isWhy remote work is the futureHow teamwork and culture are linkedWriting a book in lockdownWhy employees are more productive working remotelyHow working from home saves so much moneyBeing transparent with your peopleWhat top businesses with remote employees are doing right.Working with international people - treat them well and like full-time employeesFinding the best and the smartest people to work withAnd much much more...

On this weeks epiosde of Agency Life, we chat with Billy Cina who is the Co-founder & CEO of Marketing Envy. We chat about:How she started her career in Agency Life & Marketing AgencyWhat the agency does The big announcement - merging the agencyChanging services to suit the changing needs of your clientsManaging a merger in lockdownAn instant drop of retainers Keeping a positive cash flowEmbracing online marketing Pop up CMO’sThe freelance, gig economyWhat to leave behind and what to take with after the pandemicCost-cutting and transparency Adapting your agency for success in a time of quick changePreparing for the best and worst-case scenarioand much much more...

In this episode, we chat with Lysa Miller who is the Co-Founder & President at 3 Media Web. This episode was brought to you by Verblio:Verblio makes blog and content creation happen.We chat about:How she started her career in the agency worldBuilding successful partnershipsManaging projects within the agencyPivoting with new projects Nurturing relationships in your agency while working remotelyHaving gratitude in troubling timesDiversity through adversityBuilding online relationshipsShifting perspectives in the agency worldYou are not the right agency for everyonePivoting - replacing the revenue with new projects (this one)A perfect storm of reinventing yourself  The perfect storm to reinvent yourself Building Relationships online with Lysa MillerShifting perspectives in the agency world LinksGino Wickman: Get a Grip on your BusinessSales Empowerment Summit 

On this episode of Agency Life, we chat with Nick Salvatoriello who is the HubSpot alum, a 10-year marketing veteran with a passion for helping businesses grow in a digital environment. VP of Agency Services at Media Junction.We chat about:How he started working for a company he believed inWhy he loves HubSpot & Inbound MarketingWorking closely with marketing agenciesChallenges with working at an agency Managing expectations with employees and clientsBest tech stacks to useChanging your business strategy Embracing new experiencesWorking from home Having a bad hire and a bad clientworking at an agency (drawing the line and working with agencies)Scoping correctlyAdvice for agency ownersHaving a funnel and pipelineEmbracing this opportunity - being agile (this one please)Advice to control revenue and talent

In today's episode of Agency Life, we chat with Rod Solar who is the Director of Practice Marketing Consulting, author, and speaker to name a few.This episode was brought to you by Verblio: Verblio makes blog and content creation happen.We coverHelping healthcare clients move from panic to new normalHow his business startedThe dark side of having all your eggs in one basketWorking with your life partner Training business how to sell their products and service improving customer service while increasing sales at the same time.Marketing in the health care industry.Why you should never stop learningHow to grow your businessHow to lead in your industryChallenges experienced.Mistakes made over the yearsBalancing personal and professional lifeAnd much much more...LinksDigitalMarketerTime management by Ryan Deiss How to Grow your Practice with Presbyopic Patients 7 Habits of Highly successful people

In this weeks episode of Agency Life we chat with Perry Nalevka - CEO & Founder of Penguin Strategies in Tel-Aviv.Penguin Strategies, a Diamond Hubspot partner and inbound marketing agency, who works with B2B technology companies that have complex products and long sales cycles. They create a customized marketing blueprint to build a sales funnel that works.We chat about:How Penguin Strategies started Why Tel Aviv is leading in tech globallyEducating the market for a need for marketingInvesting in the seniority of your staff Startup culture in Tel-AvivRunning a remote team Agency Life before the pandemic Funding for businessesWhy your company is bigger than one person Making your luck Virtual Event with Brian HalliganBuilding a better business coming out of a pandemicAnd much much more...Links:Rethink your Inbound vs. Outbound B2B Marketing for H2 2020: https://inboundvsoutboundinb2bmarketi.splashthat.com/Penguin Strategies: https://www.penguinstrategies.com/The hard things about hard things. https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205

In this episode, we chat with Peter Czapp who is the Director at The Wow Company and Co-Founder of Agency Collective. He shares report insights from two recent agency surveys. This episode is packed with key insights, predictions, advice and agency experiences.We cover:Seeing a change in the agency industry before the pandemic.Agency Life Before CovidCurrent impact and future impact of agency growthApplying for fundingThe role of the Agency Owner in the agencyBuilding a blueprint for success with your accountantManaging your cash flowTransitioning to working from homePacing yourself for a marathon, not a sprintSetting up a business to fulfill your purposeReconnecting with your why.Working together with other agencies to collaborate.Focusing on profiting work.Why revenue is not the only measure of success.Why now is the time to listen to your gutAnd much much more...LinksBenchpress report: https://www.thewowcompany.com/blog/agency/benchpress-2020-is-here/The WOW Company: https://www.thewowcompany.com/The Agency Collective: https://www.theagencycollective.co.uk/Why we sleep: https://www.amazon.com/Why-We-Sleep-Unlocking-Dreams/dp/1501144316Agency Collective Tales Podcast: https://www.theagencycollective.co.uk/agency-collective-tales-podcast/Email: [email protected]

In this week's episode, we chat with Lee McKnight who is the VP at RSW/US, the most complete and trusted outsourced new business solution for marketing communications firms.We chat about:How RSW helps marketing agencies to get new business.Building lists for prospectingClients come first - New business comes secondGood tips to know during a pandemicSharing case studies and not boastful storiesPlanning on how to ease back into the officeBeing mindful Checking workflows and sequences (automatic messages)Tips for agencies From adjusting to pivoting Relooking your personas And much much more...RSW https://www.rswus.com/  Lee McKnight https://www.linkedin.com/in/leemcknightjr/

In this episode, we chat with Jody Sutter from the Sutter company. Jody is a Business Development Agency Expert and Author of The Small Agency's Guide to Winning New Business.We chat about:Mastering emotions and mindsetHer book: The Small Agency's Guide to Winning New BusinessRewriting the rules she built in her career.Reassuring clients that your agency is fully operational in the pandemic - communication is key.The most important part of a businessWhy it’s good to outsource.Doing too much too soon Re-inforcing good habitsWe have been given the luxury of timeHaving an open mind to technologyLiving a balanced life. The Sutter Companyhttps://www.thesuttercompany.com/The Small Agency's Guide to Winning New Business: https://www.amazon.com/Small-Agencys-Guide-Winning-Business/dp/198600803712-week action intensives.https://www.thesuttercompany.com/12-week-action-intensives

In this episode, we chat with Matt Kohn from Different Hunger. Matt is an Agency Owner, blogger, adventurer, freelancer, and all-round born awesome human. he shares many experiences about his journey.We chat about:How he started his career and agency.Dealing with a bad partner break up From freelance to 6 figure salary How he documented his journey on a Different Kind of Hunger BlogCreating an accelerator course Dailing down to scale upOptimizing businesses in all aspects of business and personal.Deciding who you want to work with Creating abundanceForgiving yourself for past mistakesAnd much much more...Links:LI: https://www.linkedin.com/in/matt-kohn-6a07771a2/https://www.differenthunger.com/

In this episode, we chat with Roman Prokopchuk who is is the Agency Founder at Nova Zora Digital, Top 100 Podcast Host, Digital Marketing Veteran, 1st Generation Immigrant & Foster Parent.We chat about:Romans background and how he started his agencyOperational scaling and building his businessWhat kind of freelancer to hireBuilding your company brand both on and offlineA digital agency is an extension of the clients brand How hosting his podcast changed his personal lifeBuilding a community for your brandHow adding value in your work will grow your businessThe lessons he learned by being a foster parent Valuing your timeWhy a bad client will suck up your resources and when to let them go How to manage out of scope workTips and advice to manage your businessWork-Life BalanceAnd much more...Check out their website:https://www.novazoradigital.com/Roman Prokopchuk's Digital Savage Experience Podcasthttps://wavve.link/digital-savage-experience-podcast

In this episode of Agency Life, we chat with Matthew Stibbe who is the CEO of Articulate Marketing - a fully remote Inbound Marketing Agency. Matthew is a Marketer, entrepreneur, writer, pilot, and wine enthusiast. This episode was sponsored by Vidyard. Vidyard powers HubSpot video for thousands of customer’s across Sales, Marketing & Services and Agencies who partner with Vidyard deliver video services that increase their client retainers. To learn more head over to https://www.vidyard.com/partners/We chat about:How he got started in Agency Life & HubSpotChoosing from a very early age in the business to become a remote working agencyHow to recruit remote workers and find top talentRemote working interview processTips on having better video calls & good etiquette. Creating a virtual community with your team & clientsReducing anxiety amidst the Covid19 pandemicWorking from home during the pandemicAnd much much moreShow notesArticulate Marketing website: https://www.articulatemarketing.com/Geek Boss.com blog https://geekboss.com/blog/Remote working: Lessons from Managers from 20 Years experience.Know your team: https://knowyourteam.com/Officevibe: https://officevibe.com/Turbine App: https://www.turbinehq.com/HubToolKit: https://www.hubtoolkit.coDid you know . . . 40% of businesses use video in their sales conversations. To find out how you can help your clients embrace video and increase your retainer revenue head over to https://www.vidyard.com/partners/

In this episode of Agency Life, we chat with Laura Gomez who is a young female entrepreneur, Co-Founder of TDC Agency and podcaster. Laura shares her journey from taking a passion side project and turning it into an agency.We chat about:How Laura started TDC DigitalTurning your side hustle as a full-time businessHow your personal development will positively impact your businessExpansion plansWhy having a podcast is important Positive relationships with competitors How to work with clients who don’t understand marketing trendsHaving a bilingual businessThe power of good routine Working together in the agency as a couple.Change in the agencyAnd much much more...Today’s episode is brought to you by Verblio - who makes blog and content creation happen. to learn more and get 50% off your first month of content visit https://www.verblio.com/grow

In this episode we chat with George B. Thomas is an Inbound Marketer, Video Jedi & HubSpot trainer at Impulse Creative with more than 25 years of sales & marketing experience. George is also a HubSpot Certified Trainer with a record-breaking twenty-one certifications including Inbound, Email, HubSpot, Contextual and Content Marketing.He is a teacher and motivator at heart, his true passion is helping others to be inspired, educated, and willing to work hard in order to achieve unlimited success!George and Clodagh Chat About:His Career journey & how he discovered HubSpotHow taking 1 step at a time will ultimately lead you to your goalsMaking time for educating yourself and your teamBeing a happy, helpful, humble humanEducating people in HubSpotHow Sprocket Talk startedWhy living life on his own terms and being truly authentic brought him joy and success.Being a transition specialist in an ever-evolving worldHaving a painful blessingAnd much much moreImpulse CreativeSprocket TalkGeorge B. ThomasToday’s episode is brought to you by Verblio - a better way to do content for your agency’s clients. to learn more and get 50% off your first month of content visit https://www.verblio.com/grow

We've hit a milestone of the Agency Life Podcast with 50 episodes & 35 interviews with industry experts. In this episode, Steve changed the narrative of Agency Life to sit down with Clodagh, who worked with 500+ Agency Owners, wrote the book “A Happy & Healthy Digital Agency” and our very own Podcast host of Agency Life. Clodagh's journey. What she learned interviewing the guests on her show.Valuable insights and advice for agencies Why you are not aloneHow to navigate your agency for future growthHaving a vivid vision for your agency What is your agencies reputationClodagh's business and personal growth How to create a growth path for your businessChanging an unsettling feeling in your agency.And much much moreGrowit GroupStand for something BookVivid Vision BookToday’s episode is brought to you by Verblio - who makes blog and content creation happen. to learn more and get 50% off your first month of content visit https://www.verblio.com/grow

Steve Brown is the founder of ROI Online, an internet marketing agency, and author of Amazon Bestselling book The Golden Toilet. Steve grew up as a "chicken fried steak guy" in Amarillo, Texas and had his eyes opened while travelling the world. Through a long-winding journey, he returned to Amarillo and launched a marketing agency with an international footprint. Steve is a graduate of the Goldman Sachs 10,000 Small Businesses program. His agency ROI Online was recently recognized by Fortune Magazine and the Initiative for a Competitive Inner City (ICIC.org) as one of 100 Fastest-Growing Inner City Businesses of 2019. His agency is a HubSpot Platinum Agency Partner and the original StoryBrand Certified Agency.Steve believes the true heroes of the American economy are the invisible entrepreneurs and business leaders of small to medium-sized businesses. As the marketing world shifts, these leaders find themselves chasing shiny marketing tactics that don't move the needle. They're left frustrated with nothing to show for their hard work. Steve wrote The Golden Toilet to help these entrepreneurs successfully navigate the modern world of marketing so they can get an ROI from their strategies. In the book, Steve Brown teaches you how to reframe your perspective on marketing so you can focus your resources and attention on the real live humans who need your solutions.What is the story of how you came to start your agency?Working for a previous agency, my job was to grow the accounts that came into a web design firm. From that vantage point, I could see what happened after those easy closes—and it wasn’t pretty.Many of the accounts that came through would crash and burn.People would come to us for a website or a redo, we’d close the deal and get their site in production, but thenit’d be handed off to the “web designer” (usually a Photoshop guy or someone with basic web creation proficiency).The thing is, the designer’s job was to design. That’s all they cared about. They didn’t have a stake in the business of the client they were designing for—creation happensat its own pace. The clients would look to me to pick up the pace, but I wasn’t in charge of the designers or their process. Frustration all around.That’s when I made the jump into my own agency. I thoughtif I could manage the whole process—educate the customer, walk them through every step, align everyone’sexpectations including the designers—we could avoid the frustrated, fiery end that those accounts had all come to.Not so much.I started my own agency to solve the problem of designersdesigning for design’s sake because they lacked a foundational appreciation for what the business owners werebuilding. That makes sense enough. What surprised me was that the business owners were often also missing that same piece. When I realized a key piece was missing, my mindset shifted from “let me sell you a website” to “you don’t need a website.”When it came to a website, business owners were stepping out of their entrepreneur shoes and letting the needfor a website—any website—take over. Instead of thinking about why they started their business and what they could accomplish with this opportunity. They needed tounderstand that websites are just another component of a business process. They didn’t need just the one part—they needed a system to help them grow their business.What I really wanted to do for my clients had little to do with websites. I wanted to help entrepreneurs thrive. I wanted to help them focus on the problem they set out to solve rather than spinning their wheels and wasting more money on marketing. If I can help you align your strategy and overall goals with a better system instead of just the website you think you need, I can help you win.Today’s episode is brought to you by Verblio - who makes blog and

In this episode, we chat with Steve Pockross who has more than 20 years of startup, Fortune 500, and nonprofit experience to his role at Verblio. As CEO, he applies leading marketplace and SaaS principles to provide a high-quality, fast and flexible content creation platform.We chat about:What Verblio is and what they do Delivering content consistently What makes Verblio different from the rest The ease of use of VerblioAgency predictions in the next 3 yearsThe rise of the hyper niche agenciesUsing content creation as a competitive advantageContent trends Why video is the future. AI video platform to transfer written content to video content Amplifying content Building digesting contentWhat the best agencies are doing through contentWhy coaching helps for your personal developmentSurvey Link: https://verbliosurveys.typeform.com/to/EuPARdToday’s episode is brought to you by Verblio - who makes blog and content creation happen. to learn more and get 50% off your first month of content visit https://www.verblio.com/grow

In this solo episode, Clodagh gives tips & strategies to survive and thrive in challenging times.Clodagh chats about:Cashflow & Forecasting Effectively managing the relationships with clients You team and cultureDaily Check-insInternal organizingTrainingRoutineAnd much much more 

On this episode, we chat with the Bostjan Belingar - CEO at Hustler Marketing.Hustler Marketing is an Email Marketing Agency who have helped Shopify stores create more than $18 million in new revenue with advanced email marketing techniques.We chat about: How Hustler Marketing created $600 000 in extra revenue for their client on Black FridayHow to do a spam test for your emailsSegmenting & deliverability of your emailHow to kick ass with email marketingUnderstanding that agency is a peoples businessHow he grew his team to 30 people How morning huddles can help you in your agency and how you can troubleshoot Service down and sales secondBuilding Partnerships The importance of having a BDR in your agencyHaving a mentor as a business owner and for everyone in the team. Common finances in your agency.Why you should not pay for traffic too early.Plan your day every day and your habitsPersonal growth as a business ownerGetting a mentor And much much moreResources: Hustler Marketing: https://www.hustlermarketing.com/The Great Game of Business: https://www.amazon.com/Great-Game-Business-Expanded-Updated/dp/0385348339

On this solo episode, Clodagh walks you through how to create a work from home policy for your agency. With the global pandemic of the Coronavirus (COVID - 19) and the rapid increase of businesses closing their offices, it is important to take action fast and make sure business can continue in a safe, productive way.In this episode, Clodagh talks about.The challenges and benefits of working from home.Creating a work from home policySetting up a dedicated workspaceCommunicationCreating new processesExpectations for working hours, meetings, attendanceAnd much much more

In this episode, we chat with Rob Sale - Snr. Alliances and Partner Development Manager at Vidyard. He takes us through all things video. From why your agency needs it and how to enhance your retainers with clients. In this episode we chat about:How agencies will benefit from videoHow to capitalize on video marketing How agencies can take it to market How to package video marketingHubSpot & Vidyard Global Strategic Alliance for video26000+ Hubspot customers powered by VidyardWhy you should focus on Growing your accounts with VideoHow the way our communication changed over the years 40% of business use video in their sales conversationsWhy video works and why it should be part of your 1 -1 sales strategyWhy B2B Sales are hard and how to change itIntroducing the video selling certification by VidyardWhat is video selling servicesThe certification programHow to become a Vidyard agency partnerVidyard helps businesses succeed through the power of video.Get in touch with Rob SaleCheck out the Partner Programme Read more about Vidyard

In this not to be missed solo episode with Clodagh, she takes you through 8 reasons why you should start a Podcast for your Agency in 2020!Clodagh & Max Taylor launched their brand new Rev-Casters online course & small group coaching to teach you how to start your podcast! This episode is filled with Interesting stats, tips, advice and so much more. Click here to learn "How to Create Your Own Revenue-Generating Podcast"

On this episode we chat with Harry Sanders - Founder and Director of StudioHawk, a Google Marketing Specialist SEO company which helps businesses to drive the maximum possible organic search engine traffic and sales.Harry shares his inspiring journey with us. He started working at the age of 14, was homeless and now, at the age of 22 own a million dollar agency.We chat about:His life journey Starting his own businessThe power of SEO Seeing a gap and taking a chance Starting a business at  a very young age.Hiring in advance Having a clear vision and mission Why a support structure is important The importance of having a team leaderWork life balanceAnd so much more...▶ Connect with Harry here on Linkedin💻 Visit StudioHawk website to know more✉ [email protected]☎ +6139091719

On this episode we chat with Lee Goff who is a Digital Agency Coach and Automation Consultant from Atlanta, Georgia.Since founding GetUWired in 2003 in Lee’s upstairs bedroom, GetUWired has helped thousands of business owners around the world break through the glass ceiling and live the lives they deserve -making more money with less work and having more time for all the things they love. Lee is living proof that his formulas work.We chat about:How he started his career Common mistakes made in the agency communityHow limiting beliefs can limit your businessHow to source leads The importance of having a sales systemThe big 3 things that are holding you back from your personal goals Specialising in your industry Location-based marketing Why quiet time and working out makes a big difference in your life and workCurrent trends in marketing Why reading too much books can be badHaving human interactionAnd much much more...LinkedIn: https://www.linkedin.com/in/leegoff/MarketingAgencyCoach.com

On this episode we chat with Olga Andrienko - Head Of Global Marketing at SEMrush. She takes us through so many key insights into the world of digital marketing.In this episode we chat about:How she started in her career and SEM RushWhat SEMRush is and what they do How using the tool will benefit your business and your clientsHow to get started on a partner programThe power of SEO The value of automationGrowth opportunities for agenciesAllocating budgets onlineHow to grow with your clients Educating yourself on how to optimise a new audience Why agency owners have a powerful voice And much much moreOlga is the Head of Global Marketing at SEMrush. Together with her team she has built one of the strongest international communities in the online marketing industry. Olga speaks at the leading industry's conferences such as SMX, Pubcon, BrightonSEO. She is also a judge of the UK Social Media and Communication Awards.SEMrush is an all-in-one Marketing Toolkit for digital marketing professionals.All-in-one Marketing Toolkitfor digital marketing professionalLinkedIn: https://www.linkedin.com/in/olgandrienko/SEMrush: https://www.semrush.com/