PODCAST · business
Agency Operators Podcast
by Pasha Knish
Welcome to Agency Operators Podcast, your refuge from the industry buzz! Join us as we spotlight genuine experts in the agency and e-commerce service provider realm, providing a clear path through the clutter of fake gurus. Hear real stories, connect with your community, and showcase your authentic expertise. A place where agency owners share their stories and nuggets of gold they've attained through the challenges of growing brands and operating teams. Welcome to the Agency Operators Podcast!
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How to Navigate Acquisitions Without Breaking Your Business – Jessica Wright on the Agency Operators Podcast Ep 82
What makes some acquisitions actually work… while others fall apart after the deal is signed?Most teams obsess over strategy.Very few are prepared for the operational reality that follows.In this episode, Jessica Wright — CEO of AO2 — shares what it really takes to navigate acquisitions successfully after going through two in just two years.We cover:Why execution—not strategy—determines acquisition successHow culture influences decisions more than most leaders expectWhat it takes to maintain client continuity during transitionsThe operational blind spots that quietly derail growthPacked with real-world lessons and practical insights—this is a conversation for anyone thinking about scaling through acquisition.About Jessica Wright:Jessica Wright is the CEO of AO2, a full-service Amazon agency helping brands grow profitably while protecting long-term value. With nearly two decades of experience across brand leadership, partnerships, and agency operations, she brings a grounded, operator-first perspective to eCommerce.Connect with Jessica Wright:https://www.linkedin.com/in/jessica-rene-wright/Key Discussion Topics • Why acquisitions succeed or fail in operations—not strategy• The role of culture in post-acquisition decisions• How to maintain client trust and continuity• Lessons from navigating two acquisitions in two yearsWhy You Should Tune InIf you’re considering an acquisition—or currently in the middle of one—this episode gives you a clearer picture of what actually drives success after the deal closes. Jessica breaks down the operational realities most teams overlook, from aligning culture to protecting client relationships. You’ll walk away with practical insights you can apply immediately, whether you’re scaling an agency or managing complex transitions.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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The Hidden Operational Gaps Quietly Slowing Your Agency Down – Tiara Tragas on the Agency Operators Podcast Ep 81
What’s actually slowing your agency down—and why can’t you spot it?Many agency owners assume growth problems come from weak sales or inconsistent marketing. But more often, the real issue sits inside operations—hidden in unclear systems, broken processes, and blind spots no one’s tracking.In this episode, Tiara Tragas, Founder of Tragas Consulting, shares how agencies can uncover and fix the operational gaps that quietly limit growth.You’ll learn how to identify inefficiencies, simplify your internal systems, and build operations that actually support scale—not slow it down.Packed with practical insights you can apply immediately to run a more efficient, scalable agency.About Tiara Tragas:Tiara Tragas is the Founder of Tragas Consulting, where she helps agencies improve their internal operations and streamline processes for growth. She’s known for identifying operational blind spots and building systems that make teams more efficient and scalable.“You don’t know what you don’t know when it comes to operations.”Connect with Tiara Tragas:https://www.linkedin.com/in/tiara-tragas-55158b1b4/Key Discussion Topics• Why agencies misdiagnose their growth challenges• The most common operational blind spots• How to simplify systems without creating more complexityWhy You Should Tune InIf your agency feels harder to run than it should, this episode will help you pinpoint why. You’ll walk away with a clearer understanding of how operations impact growth—and what to fix first to create a smoother, more scalable business.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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How to Get Your Brand Seen Through Entertainment – Jack Connor on the Agency Operators Podcast Ep 80
Why do some brands get remembered, while others get skipped?In this episode, I sit down with Jack Connor, CEO of Almery Group, to talk about how brands are showing up differently by becoming part of the content people already watch.This isn’t about better ads. It’s about a different approach to visibility.We’ll cover:What narrative marketing actually looks like in practiceHow brands are getting placed inside entertainment and mediaWhy traditional marketing is losing attentionWhere storytelling fits into modern brand strategyPacked with practical examples on how brands are getting seen without relying on interruption.About the GuestAbout Jack Connor: Jack Connor is the CEO of Almery Group, with a background in tech and film. He works with brands to help them break into entertainment and build visibility through storytelling instead of traditional advertising.“If you want to be seen you need to be in the entertainment, not an interruption to it.”Connect with Jack Connor: linkedin.com/in/jackconnorKey Discussion Topics• Narrative marketing and what it means for brands today• How brands are entering entertainment and media• Why interruption-based marketing is losing effectivenessWhy You Should Tune In Most brands are still competing for attention in the same places. Ads, feeds, short windows to capture interest. This episode breaks down a different path. One where brands show up inside the content people already choose to watch. If you’re thinking about how to stay relevant as attention shifts, this conversation gives you a more practical direction.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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How to Know When Capital Actually Drives Growth – Stephanie Khalikyar on the Agency Operators Podcast Ep 79
What actually holds most Amazon brands back—lack of capital, or how they use it?In Episode 79, we sit down with Stephanie Khalikyar, Strategic Partnerships Manager at Uncapped, who brings over a decade of experience across e-commerce M&A, agency operations, partnerships, and brand growth—with both wins and hard lessons from failures.This conversation goes beyond the usual “raise more money” narrative and gets into the real decision-making behind capital.We cover:When capital is the right lever for growth—and when it isn’tHow margin constraints quietly limit scale more than budgetThe most common financing mistakes that hurt long-term growthHow to think strategically before taking on fundingIf you’re considering capital to scale your brand, this episode will challenge how you think about it.Packed with practical insights for operators who want to grow profitably, not just faster.About the GuestAbout Stephanie Khalikyar:Stephanie is the Strategic Partnerships Manager at Uncapped, with 10 years of experience in e-commerce spanning M&A, agency sales and operations, mentorship, and partnerships. She’s worked closely with brands at different growth stages and is known for her practical, experience-driven perspective shaped by both successful exits and real-world failures.“You can’t fail if you bet on yourself.”Connect with Stephanie Khalikyar:https://www.linkedin.com/in/stephanie-khalikyar/Key Discussion Topics• When capital is the right choice for your brand• When your margins—not your budget—are the real bottleneck• Common financing mistakes that hurt future growthWhy You Should Tune In (Persuasive Paragraph)Most brands assume more capital will fix their growth problems—but that’s rarely the full story. This episode breaks down how to evaluate capital decisions with clarity, avoid costly mistakes, and focus on what actually drives sustainable growth. If you're an Amazon operator, ecommerce leader, or founder thinking about funding, this conversation will help you make smarter, more strategic decisions. This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Why Amazon Got Harder in 2026 — and How to Still Win
Host: Pasha Knish - CEO @ AMZ OptimizedSpeakers:Chelsea Cohen - Co-Founder @ SoStockedShane Barker - Owner @ TraceFuseDavid Seybert - GTM @ SwaptNoah Wickham - VP of Sales & Marketing @ My Amazon GuyGanesh Singh - Co-Founder & COO @ 3dimages.aiChris McCabe - Owner & Founder @ ecommerceChrisThis podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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How to Turn “Random Acts of Marketing” Into Aligned Growth – Mari-Liis Vaher on the Agency Operators Podcast Ep 78
Why do some brands stay busy with marketing… but still struggle to grow?It’s not a lack of effort—it’s a lack of alignment.In this episode, Mari-Liis Vaher, Founder and CEO of Powerful Marketers and author of The Greatest Marketer, shares how founders and teams can move from scattered activities to clear, aligned strategies that actually drive results.You’ll learn:— What “aligned marketing” really means in practice— A simple 5-pillar framework to connect marketing to business goals— How to improve collaboration between founders, marketers, and agencies— Practical ways to create clarity, reduce burnout, and make growth more predictablePacked with actionable strategies you can apply immediately.About Mari-Liis Vaher:Mari-Liis Vaher is the Founder and CEO of Powerful Marketers and author of The Greatest Marketer. With over 20 years in marketing and 15+ years as an entrepreneur, she helps founders and teams move from disconnected marketing efforts to clear, aligned strategies that support sustainable business growth.“No one wins alone. When marketing is aligned, everyone grows.”Connect with Mari-Liis Vaher:https://www.linkedin.com/in/vahermariliis/Key Discussion Topics• What “aligned marketing” really looks like beyond theory• The 5-pillar framework: Mindset, Strategy, Marketing, Communication, Leadership• How to create better collaboration between founders, teams, and agenciesWhy You Should Tune In If your marketing feels busy but disconnected, this episode will help you fix the root problem. You’ll walk away with a clear framework to align your strategy, improve team collaboration, and turn your marketing into a system that drives consistent, predictable growth—not just more activity.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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How to Successfully Expand from Amazon US to Amazon UK — Matthew Howes on the Agency Operators Podcast Ep 77
What separates brands that scale internationally with confidence from those that stall after leaving the US marketplace?In Episode 77, we’re joined by Matthew Howes, Media Strategy Director at Melody, to unpack what it truly takes for brands to transition successfully from Amazon US to Amazon UK—from strategy alignment to execution across paid media and ecommerce channels.In this episode, you’ll learn:What brands often underestimate when entering the Amazon UK marketHow media strategy must evolve when expanding beyond the USKey operational and performance considerations for a smooth transitionHow omnichannel thinking supports long-term international growthPacked with actionable insights for operators and brand leaders planning their next stage of expansion.About the GuestAbout Matthew Howes:Matthew Howes is the Media Strategy Director at Melody, an Amazon agency focused on scaling brands through performance-led, omnichannel strategies. His experience spans Amazon, Criteo, and ecommerce platforms, helping brands build sustainable growth across international marketplaces.Quote Section“International expansion isn’t about copying what worked in the US — it’s about adapting strategy to how each market actually buys.”Connect LinksConnect with Matthew Howes:🔗 www.linkedin.com/in/matthew-howes-357838151Key Discussion Topics• The biggest differences between Amazon US and Amazon UK• Media strategy shifts required for international expansion• Common mistakes brands make when launching in the UK• Building an omnichannel growth framework beyond one marketplaceWhy You Should Tune InIf you’re an Amazon brand already performing in the US and considering international expansion, this episode provides a clear roadmap for what to do—and what to avoid. Matthew shares practical insights grounded in real-world execution, making this a must-listen for operators, founders, and marketers who want to expand globally without sacrificing efficiency or profitability.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Beyond the Ad Console - How Smart Brands Combine Amazon PPC with Off-Amazon Traffic to Scale
Topic: AMZ Optimized: Beyond the Ad Console - How Smart Brands Combine Amazon PPC with Off-Amazon Traffic to ScaleDate and time: Wed Feb 18th 6 pm CET / 12 pm ESTHost: Pasha Knish - CEO @ AMZOptimizedSpeakers:Pasha Knish - CEO @ AMZOptimizedBen Faw - Co-Founder @ Advon Commerce & MaverickXEric Young - VP Brand Growth @ Bullseye SellersSean Stone - Director @ Stone's Goods -Tommy Lynch - CEO @ Cult Content -Komal Singh - Founder & CEO @ 4XDigital AIPaul Harvey - Owner @ RanksterRyan Cheshire - Agency Partner Manager @ LevantaThis podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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How to Build & Scale TikTok Shop the Right Way – Tommy Lynch on the Agency Operators Podcast Ep 76
Why are some brands quietly printing revenue on TikTok Shop while others struggle to make a single sale?In Episode 76, we sit down with Tommy Lynch, Founder of Cult Content, who has generated over 100 million views and more than $500K in GMV through TikTok Shop systems that actually convert.This isn’t about going viral. It’s about building infrastructure.In this episode, we break down:— How to structure TikTok Shop operations for sustainable scale— What separates high-performing short-form video from content that just gets views— How to recruit and manage affiliates that consistently drive revenue— The backend systems most brands overlookPacked with actionable strategies for operators and brand owners ready to treat TikTok Shop like a real growth channel — not a trend.About the Guest About Tommy Lynch:Tommy Lynch is the Founder of Cult Content and a TikTok Shop growth specialist obsessed with building scalable content ecosystems. He has generated over 100M views and half a million in GMV by combining short-form video strategy, affiliate systems, and operational execution for impact-driven brands.Quote Section“True change happens when you stop reacting to the environment and start creating from within.”— Dr. Joe DispenzaConnect LinksConnect with Tommy Lynch:LinkedIn: https://www.linkedin.com/in/tommy-lynch-236baa253/Instagram: https://www.instagram.com/tommy.lynch_/TikTok: https://www.tiktok.com/@tommylynch_Key Discussion Topics• TikTok Shop Operations — building backend systems that scale• Short Video Management — turning content into consistent conversions• Affiliate Management — activating creators that drive real GMVWhy You Should Tune InIf you’re an Amazon seller, brand owner, or agency operator looking at TikTok Shop but unsure how to execute — this episode gives you the operational blueprint. You’ll walk away understanding how to move beyond random posting and build a structured content and affiliate machine that drives measurable revenue. This is tactical, execution-focused insight from someone actively doing the work.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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The Intent Beneath the Intent — How to Spot High-Click / Low-Buy Traffic and Realign Listings That Actually Convert Ash Metry on the Agency Operators Podcast Ep 75
Why do some Amazon listings get traffic — but never momentum?Clicks come in. Spend goes up. Conversion stays flat.In this live episode of the Agency Operators Podcast, we sit down with Ash Metry, Founder & CEO of Keywords.am, to unpack what’s really happening beneath Amazon search behavior — and why most sellers are optimizing the wrong layer of intent.Ash explains why keyword volume isn’t wrong, just incomplete — and how sellers should pair it with buyer intent to avoid attracting high-click, low-buy traffic. We’ll also explore how Amazon’s semantic understanding (including Rufus and AI shopping agents) is changing how listings are read, ranked, and rewarded.This conversation goes beyond tactics into mindset — because how you think as a founder directly shapes how you build listings that convert, scale, and compound over time.About the Guest About Ash Metry:Ash Metry is the Founder and CEO of Keywords.am, an AI-powered Amazon listing editor and keyword workspace used by thousands of sellers and agencies across 21 marketplaces. Known for his systems-first approach to Amazon growth, Ash focuses on aligning listings with real buyer intent while helping founders build sustainably in an algorithm-driven ecosystem.Quote Section“Data doesn’t sell. Connection does. When you stop chasing keywords and start understanding the human behind the search, everything changes.”Connect LinksConnect with Ash Metry:🔗 https://www.linkedin.com/in/ashmetryKey Discussion Topics • Why keyword volume is incomplete, not wrong — and how to use it alongside intent when building listings• With Rufus and AI shopping agents reading listings semantically, the single most important product page change sellers should make today• How founder mindset shapes listing performance — staying grounded in a high-anxiety, constantly changing Amazon ecosystemWhy You Should Tune In If your listings are driving traffic but not sales, the problem isn’t visibility — it’s misaligned intent. This episode will help you diagnose why clicks don’t convert, how Amazon interprets listings at a semantic level, and how to build product pages that match why someone is searching, not just what they typed. You’ll walk away with clearer thinking, better decisions, and a calmer, more sustainable approach to Amazon growth.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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AMZ Optimized: Start Strong: The 2026 Amazon Growth Plan
Topic: AMZ Optimized: Start Strong: The 2026 Amazon Growth PlanDate/Time: Wed Jan 28th 2026 @ 6 PM CET / 12 PM ESTHost: Pasha Knish - CEO @ AMZ OptimizedSpeakers:Bianca Basse - Programmatic Advertising Consultant @ Data>Drama ConsultingJoshua Porter - Vice President of BD @ Refund HawkMonte Desai - Founder @ PixiiBlazej Blaszczyk - CEO @ TurbodashThis podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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EP:74 How to Turn Email Into a Revenue Engine — Andriy Boychuk on the Agency Operators Podcast
Main DescriptionWhat makes some DTC brands scale effortlessly—while others stay stuck relying on expensive paid ads?In Episode 74, Pasha sits down with Andriy Boychuk, Founder & CEO of Flowium, one of the top Elite Klaviyo Partner agencies helping brands shift revenue to owned channels through world-class email and SMS systems.During this live session, Andriy breaks down how brands can generate 30–50% of total store revenue from email within 90 days, the lifecycle strategies that consistently improve retention, and the systems behind predictable, profitable growth.You’ll learn: • How to build email flows that convert • The retention levers most operators ignore • The real playbook behind LTV and CAC efficiency • How to scale campaigns with weekly testingPacked with actionable strategies you can implement immediately, this episode is a must-attend for operators looking to grow smarter—not just bigger.About the Guest About Andriy Boychuk:Andriy is the Founder & CEO of Flowium, an Elite Klaviyo Partner agency specializing in lifecycle strategy, retention, and email/SMS automation. Known for helping brands drive 30–50% of all revenue from owned channels, Andriy has worked with operators across the DTC landscape to improve LTV, segmentation, deliverability, and creative performance. He also teaches the Klaviyo Master Course and publishes weekly educational content for marketers and founders.Quote Section“Consistency & Persistence.”Connect with Andriy:LinkedIn — https://www.linkedin.com/in/andriyboychuk/ Instagram — https://www.instagram.com/andriyboychuk/ Website — https://flowium.com/team/andriy-boychuk/Key Discussion Topics• Customer retention frameworks that actually move revenue• Lifecycle flows, segmentation, and VIP strategy• Weekly testing, optimization, and LTV-driving tacticsWhy You Should Tune InIf you’re tired of relying on paid ads and want a predictable growth engine, this episode breaks down the exact systems top-performing brands use to monetize their list, increase LTV, and scale efficiently. You’ll walk away with a clear roadmap to strengthen your retention strategy and shift more revenue to profitable owned channels.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Webinar 5 - Keep the Cart Rolling: Maintain Momentum After Peak Season
Host:Pasha Knish - CEO @ AMZ OptimizedSpeakers:Pasha Knish - CEO @ AMZ OptimizedYoni Steinschriber - Founder @ Elev8 BrandsYalchin Bayramov - Ecommerce Specialist @ SellerSpritePhil Masiello - Profitable Ecommerce Brands Architect @ CrunchGrowthShane Barker - Owner @ TraceFusePhillip Akhzar - Founder @ ArkaRobert Principe - Founder @ eTail AdvisorsAgenda:1. Pasha Knish - Keep the Cart Rolling: How to Maintain Momentum After Peak Season.2. Yoni Steinschriber - From Hype to Habit: Using Your Brand Community to Drive Repeat Amazon Sales.3. Yalchin Bayramov - Amazon Medical product categories and and why profit is high here.4. Phil Masiello - From Peak Season Data to Year-Round Profit: Building Your Next-Year Forecasting Engine.5. Shane Barker - The F.A.S.T. Method: TraceFuse’s proprietary method to find, file, and fix your rating fast!6. Phillip Akhzar - Turning One-Time Holiday Buyers into Repeat Customers Through Unboxing Experience.7. Robert Principe - How small brands prioritize their ecomm spend when it comes to allocation and timing.8. Q&AThis podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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VAT’s Up Europe? How Amazon Sellers Scale Smarter with Compliance — Demet Kale on the Agency Operators Podcast Ep 73
Main DescriptionExpanding into Europe sounds exciting—until VAT, EPR, and product regulations turn the process into a maze of unfamiliar rules. So how do top Amazon sellers scale globally without getting buried in paperwork, penalties, or compliance headaches?In Episode 73, Pasha Knish sits down with Demet Kale, Senior Account Manager at VATAi, to break down how sellers can confidently unlock the EU market with a smart, automated compliance strategy.You’ll learn how to stay fully compliant, reduce cross-border risks, streamline VAT filings, and tap into millions of new customers by partnering with the right compliance provider.Packed with practical insights and step-by-step clarity—this episode shows you how to make European expansion simple, profitable, and stress-free.About Demet Kale:Demet is a Senior Account Manager and Global Compliance Advisor at VATAi, specializing in VAT registration, EPR packaging compliance, and tax representation across the EU and UK. With years of experience guiding e-commerce brands through international expansion, she helps sellers scale globally by simplifying complex compliance requirements through expert support and automation.Advice from Demet:“International business success lies behind a locked door of opportunity. VAT and product compliance is the key.”Connect with Demet Kale: LinkedIn: https://www.linkedin.com/in/demet-kale-78b060a0/ Instagram: https://www.instagram.com/vataiofficial/ Facebook: https://www.facebook.com/VATAiofficial/Key Discussion Topics• EPR Compliance: How EU packaging and WEEE laws impact Amazon sellers—and how automation keeps you compliant country by country. • Authorized Representative Requirements: Why global brands need an EU/UK Responsible Person for certain product categories. • API Integrations: How VATAi connects directly to Seller Central & Shopify to automate VAT filings and cross-border reporting.Why You Should Tune InIf you're considering expanding into Europe—or already selling there—this episode is a must-listen. Demet breaks down the exact compliance steps sellers overlook, the costliest mistakes brands make, and how automation can eliminate 90% of the manual work. You'll walk away knowing exactly how to scale internationally with confidence, avoid regulatory pitfalls, and streamline your global operations with the right compliance partner.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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How to Turn Amazon Data Into Actionable Growth — Yoni Steinschriber on the Agency Operators Podcast Ep 72
What if your Amazon data could actually tell you how to scale profitably?In this live 45+ minute episode, we sit down with Yoni Steinschriber, Founder of Elev8 Brands, to uncover how sellers and agencies can leverage Amazon Marketing Cloud (AMC) to make smarter, more strategic decisions.We’ll break down how AMC’s rollout is transforming visibility for brands, how to build audiences that convert, and how understanding LTV and the customer journey can redefine your approach to profitability.Packed with actionable strategies and real-world insights, this episode is your blueprint for using data to drive sustainable brand growth.About Yoni Steinschriber: Founder of Elev8 Brands, Yoni built and scaled his own Amazon brand in 2017 before successfully exiting and transitioning into the agency space. Today, he leads Elev8 — a holistic Amazon agency helping CPG brands scale profitably and sustainably through strategic optimization and data-backed marketing.Quote“This business is a journey, not a destination.”Connect LinksConnect with Yoni Steinschriber: 🔗 linkedin.com/in/yonisteinschriberKey Discussion Topics• What AMC’s rollout means for sellers and agencies • Building audience funnels that actually convert • Understanding LTV and refining the customer journey in the CPG spaceWhy You Should Tune InIf you’re an agency operator, brand builder, or Amazon strategist, this conversation will change how you view data. Learn how to translate complex analytics into growth decisions, identify the right audiences, and uncover the hidden levers of profitability inside your funnel.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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“The Guy Who Knows a Guy” — Robert Principe on Market Dynamics, Industry Trends, and Building Trusted Partnerships | Episode 71 of the Agency Operators Podcast
Description:In Episode 71 of the Agency Operators Podcast, Pasha Knish is joined by Robert Principe, Founder of eTail Advisors — known in the eCommerce world as “the guy who knows a guy.”Robert brings a deep understanding of market dynamics, emerging trends, and best practices that help brands and agencies navigate the ever-evolving digital landscape. With a unique ability to connect people, strategies, and opportunities, he’s built a network that fuels growth across Amazon, eCommerce, and digital partnerships.In this conversation, Pasha and Robert discuss what’s hot in the market right now, what top performers are doing differently, and how to cultivate authentic relationships that create long-term success.If you’re looking to stay ahead of the curve, connect with the right people, and gain an insider’s view on what’s working across the eCommerce ecosystem — this one’s for you.About Robert PrincipeRobert Principe is the Founder of eTail Advisors, a consultancy that helps brands grow through strategic guidance, trusted partner connections, and access to top-tier talent. With deep experience in Amazon and digital growth, Robert is the go-to connector who bridges brands with the right people and resources to accelerate success.Known in the industry as “the guy who knows a guy,” Robert has built a career on relationships, insight, and a passion for helping others win.Connect with Robert Principe:🔗 https://www.linkedin.com/in/etailfounder/Advice from Robert:“Jack of all trades, master of none.” “The guy who knows a guy.”(Proof that knowing the right people — and mastering your niche — can make all the difference.)Key Discussion Topics:• The evolving dynamics of today’s eCommerce landscape • The hottest topics and trends shaping Amazon and digital retail • Best practices for building trusted partnerships that scale • How to stay relevant and connected in a fast-moving industryWhy You Should Tune InRobert brings real-world insights from years of connecting top-tier brands, agencies, and professionals. His perspective on market trends and strategic networking offers a behind-the-scenes look at what makes eCommerce thrive. Whether you’re looking for growth strategies or new connections, this episode delivers both.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Building Scalable Systems That Run Without You – Peter Palarchio on Episode 70 of the Agency Operators Podcast
Description:What would your agency look like if it ran smoothly — even when you’re not in the room?In Episode 70 of the Agency Operators Podcast, we’re joined by Peter Palarchio, Co-Founder and CEO of NAV43, to talk about building scalable systems, leveraging automation, and using AI the right way to remove yourself from the day-to-day.With nearly two decades of experience in digital marketing, business strategy, and finance, Peter has helped global brands like Marriott, Hyatt, and Fairmont scale through data-driven marketing and conversion optimization. He knows firsthand what it takes to grow an agency that not only performs — but thrives.From developing SOPs that free your time, to mastering sales skills that transformed his close rate from 1.8% to over 80%, Peter breaks down the mindset and mechanics of true scalability.If you’re an agency founder or operator looking to reclaim your time, level up your systems, and build a business that grows beyond you — this one’s a must-watch.About Peter PalarchioPeter Palarchio is the Co-Founder and CEO of NAV43, a digital marketing agency specializing in SEO, PPC, and CRO. With nearly two decades of experience across digital strategy, event marketing, and finance, Peter has built a career helping businesses unlock their potential through scalable, data-informed systems.From managing global campaigns for hospitality icons to leading NAV43’s growth as a trusted partner for startups and enterprises alike, Peter combines strategic thinking with a deep understanding of execution. His work focuses on helping agency owners and business leaders remove themselves from the grind and create frameworks for freedom and growth.Connect with Peter Palarchio:🔗 LinkedIn: https://www.linkedin.com/in/peter-palarchio-61787351/ 📱 Instagram / TikTok / Facebook: @nav43digitalAdvice from Peter:“I've yet to see a business that can't get to $100M.” — Alex Hormozi (A reminder that scaling is about systems, focus, and execution — not chasing the next shiny thing.)Key Discussion Topics:• How to build scalable systems and SOPs that remove you from the day-to-day • The tech stack and automations that power growth • How mastering sales transformed his agency’s close rate from 1.8% → 80% • The right way to implement AI for SEO, leads, and agency scalabilityWhy You Should Tune InPeter brings a sharp, real-world perspective on what it takes to scale an agency sustainably. From sales to systems to smart automation, this episode gives you the roadmap to create structure, predictability, and freedom in your business. Whether you’re growing your first agency or optimizing a mature one, these lessons are pure gold.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Webinar 4 - How AI is Redefining Ecommerce
How AI is Redefining EcommerceHost: Pasha Knish - CEO @ AMZ OptimizedSpeakers:Alex Karagiannis - Managing Director @ Lezzat LtdAndrew Morgans - Co-Founder & CEO @ MarknologyNoah Wickham - VP of Sales & Marketing @ My Amazon GuyZac Garthe - CEO & Co-Founder @ SigilDouglas J. Darroch - Managing Director @ Renaissance Digital MarketingThis podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Building a Perpetual Sales Machine for Amazon Brands – Dr. Travis Zigler on Episode 69 of the Agency Operators Podcast
Description:What if your Amazon sales didn’t depend on luck — but on a system that brings in customers on autopilot?In Episode 69 of the Agency Operators Podcast, we’re joined by Dr. Travis Zigler, founder of Profitable Pineapple Ads and Freedom Brands, to uncover the secret behind what he calls the Perpetual Sales Machine.A former optometrist turned 8-figure e-commerce entrepreneur, Travis shares how he built and sold Eye Love for a multimillion-dollar exit, and how he’s now helping other founders scale sustainably using Amazon PPC, AMC, and DSP.If you want to drive unlimited external traffic, scale your brand beyond ads, and build something that funds real impact — this episode is your roadmap.About Dr. Travis ZiglerDr. Travis Zigler co-founded Eye Love, which scaled to $500K/month and made the Inc 5000 list before being acquired in 2021 for a multimillion-dollar exit. He’s now the co-founder of Profitable Pineapple Ads, helping brands grow with Amazon PPC and Google Ads, and Freedom Brands, a private equity firm acquiring and scaling healthcare brands.Through the Eye Believe Foundation, Travis also funds free eye clinics to fight preventable blindness around the world.Connect with Dr. Travis Zigler:🔗 LinkedIn 📺 YouTube Channel 💬 Amazon PPC Pros Facebook Group 📘 Facebook Page 🎵 TikTok 📸 InstagramAdvice from Travis:“Learn as if you were to live forever. Live as if you were to die tomorrow.” — GandhiKey Discussion Topics:• How to build a “Perpetual Sales Machine” for your Amazon brand • The smart way to combine PPC, AMC, and DSP for compounding growth • How M&A can fuel long-term expansion • Turning profits into purpose with the Eye Believe FoundationWhy You Should Tune InTravis brings a proven, no-hype approach to scaling brands that last. Whether you’re an agency operator or a brand owner, you’ll walk away with practical frameworks to create sustainable traffic, profit, and freedom — without chasing trends.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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How to Build an Unbeatable Brand in a Competitive Market with Emma Schermer Tamir - Episode 68 on the Agency Operators Podcast
Description:What makes some brands thrive in competitive markets while others fade into the noise? In this episode of the Agency Operators Podcast, we’re joined by Emma Schermer Tamir, CEO & Co-Founder of Marketing by Emma, to uncover the strategies behind building a brand customers can’t ignore.Emma has helped over 2,500 businesses boost sales and establish unforgettable identities online. She’ll share how curiosity-driven marketing, clear messaging, and authentic growth can help agencies and brands alike cut through the clutter and win customer loyalty.If you want actionable insights to elevate your branding and marketing approach, this episode is packed with strategies you can put to work immediately.About Emma Schermer Tamir:Emma Schermer Tamir is the CEO & Co-Founder of Marketing by Emma, where she and her team have worked with thousands of businesses worldwide to sharpen their messaging and boost sales. She’s also a sought-after speaker and consultant, known for making complex topics like e-commerce and branding accessible, actionable, and inspiring.Quote: “Curiosity is one of the most powerful tools for building brands that connect and convert.”Connect with Emma Schermer Tamir: https://www.linkedin.com/in/emmaschermerKey Discussion Topics:The anatomy of an unbeatable brand in competitive marketsTurning curiosity into stronger conversions and loyal customersScaling with authenticity: growth without losing your brand’s soulWhy You Should Tune In:Emma doesn’t just talk about branding—she shares proven strategies that have helped thousands of businesses create meaningful connections, boost sales, and stand out in crowded markets.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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The Hidden Reason Your Agency Isn’t Growing with Sean Lang - Episode 67 on the Agency Operators Podcast
Description:Why do so many agencies feel stuck even as they try to grow? In this episode of the Agency Operators Podcast, we’re joined by Sean Lang, Co-Founder of Social Commerce Club and Founder of Agency Uplift, to unpack why most agencies waste time and resources solving symptoms instead of addressing the root cause.Sean shares lessons from scaling his agency from $0 to $150K+ MRR with a team of 35, and how that journey led him to create proven frameworks for agency growth, fulfillment, and profitability. We’ll dive into his frameworks in depth and provide actionable insights agency owners can implement immediately to get unstuck and scale smarter.If your agency is feeling chaotic, plateaued, or misaligned, this episode is packed with strategies to get back to a strong foundation and sustainable growth.About Sean Lang:Sean Lang scaled his agency from $0 to $150K+ MRR with a team of 35. Today, he helps agency founders implement proven frameworks for growth, fulfillment, and profitability. Sean is the Co-Founder of Social Commerce Club and Founder of Agency Uplift, helping agencies address root-level challenges instead of just symptoms.Quote: "Most agency chaos isn’t caused by growth—it’s caused by skipping the foundational work."Connect with Sean Lang: https://www.linkedin.com/in/sean-lang-marketerKey Discussion Topics:Most agencies are stuck for the wrong reasons—here’s whySean’s journey and how it shaped his agency growth frameworksA deep dive into actionable frameworks for scaling smarterInsights agency owners can apply today to fix root-level issuesWhy You Should Tune In:Sean doesn’t just talk about agency growth—he shares the frameworks and actionable insights that make scaling with clarity, fulfillment, and profitability possible.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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The Growth Engine Playbook: Scale Smarter, Not Harder – Jason Katz on Episode 66 of the Agency Operators Podcast
Description:What does it take to build real, scalable growth in 2025? In Episode 66 of the Agency Operators Podcast, we’re joined by Jason Katz, Founder & Principal of GMA Growth Engines, to unpack how businesses can transform fragmented ad systems and CRM stacks into powerful, compounding growth machines.Jason shares lessons from leading growth at American Express, Shutterstock, and high-growth startups—along with insights from working directly with companies across ecommerce, real estate, hospitality, and tech. We’ll cover why most CRM tech stacks fail, what to do about it, and how to build a system that fuels long-term growth instead of chaos.If your growth strategy feels scattered or you’re looking to scale with precision, this episode is one to tune in to.About Jason KatzJason Katz is the Founder and Principal of GMA Growth Engines, where he helps startups and growth-stage companies turn messy, fragmented advertising and CRM systems into high-performance growth engines. With over a decade of leadership experience at American Express and Shutterstock, plus deep work with emerging brands like Bartesian, Neeve Smart Building Cloud, Silverstein Properties, and Hive Technologies, Jason brings a proven approach to scaling smarter and faster.Connect with Jason Katz: https://www.linkedin.com/in/jasonk78Key Discussion Topics:Growth Engines Aren’t Optional—They Turn Chaos into Compounding GrowthStrong Ads Aren’t Enough—Build the Data-Driven Engine Fueling Scalable GrowthWhy Up to 70% of CRM Tech Stacks Fail—and How to Make Yours Accelerate GrowthWhy You Should Tune InJason doesn’t just talk growth—he builds the systems that make it happen. From high-performance marketing engines to CRM stacks that actually work, this episode will give you practical insights to take back to your business immediately.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Webinar 3 - How to Outsmart the Amazon Search Game with AI
How to Outsmart the Amazon Search Game with AIHost:Pasha Knish - Founder & CEO @ AMZ OptimizedSpeakers:Pasha Knish - Founder & CEO @ AMZ OptimizedAmy Wees - CEO @ Amazing at HomeEhud Segev - CEO @ Logie AIElizabeth Greene - Co-Founder @ JunglrAlfonso Gutierrez - CEO @ SellervateBen Mathew - Co-Founder @ Superfuel AIChristian Umbach - Co-Founder @ CEO @ AutopilotAgenda:1. Pasha Knish - AI Powered Backend Keyword Optimization2. Amy Wees - Rufus knows why people aren't buying your products.3. Ehud Segev - Amazon Algorithm - from e-commerce driven to social-commerce.4. Elizabeth Greene - The 80/20 Cheat Code for Amazon Ads (Powered by AI).5. Alfonso Gutierrez - Gaining Actionable PDP Changes Using AI for Review and Return Analysis.6. Ben Mathew - Using AI Agents to Scale Your Amazon Business.7. Christian Umbach - New AI capabilities to drive seasonal updates for Halloween, Thanksgiving & the Holiday Season.8. Q & A sessionThis podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Building Winning Amazon Brands with Jake Kosten - Episode 65 of Agency Operators Podcast
What does it take to win on Amazon in 2025? In Episode 65 of the Agency Operators Podcast, we’re joined by Jake Kosten, Co-Owner of 1o8 Marketplace, to talk about what’s working now and what brands need to focus on to keep growing.Jake shares lessons from the front lines of marketplace management, insights into Amazon's strategy, and tips for scaling without losing control of your brand voice or margin.If you're navigating the wild world of Amazon and want to build a lasting brand, this one's for you.About Jake KostenJake is the co-owner of 1o8 Marketplace, a performance-driven agency that helps brands succeed on Amazon and beyond. With hands-on experience scaling multiple 7- and 8-figure accounts, Jake knows what it takes to win in a fast-changing marketplace. His team helps brands navigate Amazon with smarter strategy, cleaner operations, and long-term vision.Connect with Jake Kosten: https://www.linkedin.com/in/jakekosten/ Advice from Jake: “Don't quit, there is no telling how far you'll have to run while chasing your dreams.”Key Discussion Topics:How to scale an Amazon brand in today’s competitive landscapeWhen (and how) to bring in expert helpBalancing brand-building with performance marketingWhy You Should Tune InJake brings a grounded, no-fluff perspective on what makes Amazon brands thrive. Whether you're just starting or fine-tuning a mature strategy, this episode will give you ideas you can apply immediately.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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AI, SEO, and the Shopify Growth Flywheel with Paul Hermanson - Agency Operators Podcast Episode 64
Paid ads can only take you so far. What happens when your CAC spikes and scaling stalls? That’s where SEO becomes the most sustainable acquisition channel for Shopify brands.In Episode 64 of the Agency Operators Podcast, Paul Hermanson, CEO of MonsterGrowth.com, shares how Shopify brands can unlock long-term, compounding growth through SEO — and how AI is transforming the way we approach search. From fast wins to domain authority that boosts valuation, Paul breaks down the strategies that shift ecommerce brands from chasing ads to owning their growth.If you want to understand how AI and SEO can work together to drive scalable, lasting results, this is a conversation you won’t want to miss.About Paul Hermanson Paul Hermanson is the Founder and CEO of MonsterGrowth.com, an SEO agency dedicated to scaling Shopify brands through search. With over a decade of experience across performance marketing, SEO, and CRO, Paul has helped ecommerce companies lower customer acquisition costs and transition from paid traction to organic growth. His 3-part SEO flywheel — content, links, and conversion optimization — helps brands compound authority and increase their business valuation.Advice from Paul: “AI doesn’t replace SEO; it redefines it.”Connect with Paul Hermanson: https://www.linkedin.com/in/paulhermansonKey Discussion Topics:How AI impacts SEO for Shopify storesWhy SEO becomes your most scalable acquisition channel after paid ads plateauThe 3-part SEO flywheel for ecommerce: Content, Links, and CROWhy You Should Tune In AI isn’t here to kill SEO — it’s here to amplify it. Paul will share practical, battle-tested strategies Shopify brands can use to shift from “best pages” to “best answers,” optimize smarter, and build long-term growth that compounds. Whether you’re scaling a small Shopify store or running a large brand, you’ll learn how to future-proof your acquisition strategy.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Know Your Numbers: How Operators Unlock Profit at Scale with Fred McKinnon – Episode 63 of the Agency Operators Podcast
You can’t scale what you don’t understand, and that starts with knowing your numbers.In Episode 63 of the Agency Operators Podcast, we’re joined by Fred McKinnon, Founder of eComCatalyst, to talk about what separates operators who guess from those who grow. With years of experience helping brands uncover margin leaks, optimize operations, and scale profitably, Fred brings a no-fluff perspective on what it takes to succeed on Amazon and beyond.We discuss the importance of financial visibility, what most brands get wrong about performance metrics, and how Fred approaches growth with clarity and precision.Whether you're running your brand or managing client accounts, this episode is packed with practical insight for building a business that’s not just growing, but growing profitably.About Fred McKinnonFred McKinnon is the Founder of eComCatalyst, a growth consultancy helping ecommerce brands scale by identifying what’s working, what’s not, and what to fix next. With a background in brand ownership and operational strategy, Fred specializes in helping operators build more innovative businesses by understanding the numbers that drive success.Connect with Fred McKinnon: https://www.linkedin.com/in/fmckinnon/ Main Discussion Topics:Why understanding your numbers is the first step to scalingThe most common margin-killing mistakes brands makeHow to simplify performance metrics to make smarter decisionsWhat separates brands that scale from those that stallKey Takeaways:Fred McKinnon shares how successful operators create clarity in chaos by focusing on what matters most, the numbers. Learn how to audit your performance, find your blind spots, and build a foundation for profitable, sustainable growth.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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From Agency to Ownership: Building a Brand Portfolio with Michelle Kartchner – Episode 62 of the Agency Operators Podcast
Description:What happens when an Amazon services agency evolves into a brand holding company?In Episode 62 of the Agency Operators Podcast, we’re joined by Michelle Kartchner, CEO and Co-founder of Ascendant, to explore her journey from running client services to owning and scaling multiple ecommerce brands.With over 15 years of experience across Amazon strategy, operations, and team leadership, Michelle breaks down how agency-brand relationships have changed, why she transitioned from service to ownership, and what it takes to build and lead in high-growth environments.Whether you’re an agency founder, brand owner, or operator thinking about your next move, this episode delivers real-world insight on scaling smarter, structuring for growth, and leading with intention.About Michelle KartchnerMichelle Kartchner is the CEO and Co-founder of Ascendant, a brand holding company focused on scaling ecommerce businesses. She’s also the Co-founder of Skale Strategy, an Amazon services agency, and the founder of Fempower Wellness, a women’s health initiative. With a background spanning operations, marketing, and executive leadership, Michelle brings a unique perspective on what it means to lead, grow, and evolve in the Amazon ecosystem.Connect with Michelle Kartchner: https://www.linkedin.com/in/michelle-kartchner-a26ab9a2/ Main Discussion Topics:How agency relationships have evolved in the Amazon spaceWhat shifts when you move from client services to brand ownershipLeadership lessons from building high-performing teamsThe operational mindset that drives scale across multiple brandsKey Takeaways:Michelle Kartchner shares what it takes to grow from servicing clients to owning the brands yourself. Discover how to adapt to shifting brand expectations, shift your mindset from agency to ownership, and cultivate resilient teams that can scale.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Optimizing for Profit and Scaling Smarter with William Harris – Episode 61 of the Agency Operators Podcast
Description:Scaling your brand isn’t just about generating more revenue; it’s about achieving more profit.In Episode 61 of the Agency Operators Podcast, we’re joined by William Harris, Founder & CEO of Elumynt, to break down what it takes to scale profitably in today’s ecommerce landscape. From optimizing around EBITDA to rethinking how you structure your ad strategy, William shares a framework that has helped 13 companies exit, including one for nearly $800 million.Recently ranked the 12th fastest-growing agency in the world by AdWeek, Elumynt has become known for one thing: profit over vanity metrics. In this episode, William brings clarity to what matters most in growth and how to get there.Whether you're managing client accounts or running your brand, this is a must-watch for operators who want to grow smarter, not just bigger.About William HarrisWilliam is the Founder & CEO of Elumynt, an e-commerce growth agency named to the Inc. 5000 and Inc. Best Workplaces lists. He has helped 13 brands exit, including one to GoDaddy, and written over 200 articles on e-commerce, advertising, and leadership for Entrepreneur, Fast Company, Shopify, and more.Connect with William Harris: https://www.linkedin.com/in/wmharris/ Main Discussion Topics:Why profit, not ROAS, should drive your strategyHow to scale e-commerce brands without killing marginOptimizing ads around EBITDA and long-term growthLessons from 13 successful brand exitsKey Takeaways:William Harris shares how leading brands scale profitably by shifting focus from vanity metrics to real business fundamentals. Learn how to optimize your ad strategy around profit, structure your team for growth, and avoid common traps that erode long-term value.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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What 20 Years on Amazon Teaches You About Longevity – Episode 60 of the Agency Operators Podcast
Description:It’s one thing to grow on Amazon. It’s another to last.In Episode 60 of the Agency Operators Podcast, we’re joined by Jessica Steele, a longtime Amazon seller and Business Advisor for Amazon Agencies, to talk about what it takes to build a business that endures.Jessica’s been selling on Amazon since the early days, with over 19 years of hands-on experience across FBA, Retail Arbitrage, Wholesale, Private Label, and more. Her approach combines technical discipline from her time at General Electric with in-depth, hands-on Amazon expertise. She’s helped brands launch smarter, streamline faster, and avoid costly pitfalls.We cover everything from AI-driven operations to how sellers can adapt as Amazon continues to evolve. Whether you’re just starting or scaling up, this episode is packed with practical advice from someone who's seen it all and stayed in the game.About Jessica SteeleJessica is a business advisor with nearly two decades of experience at Amazon. From GE’s leadership program to launching and managing her own Amazon brands, her career bridges the gap between process engineering and brand growth. She has spoken at top industry events, built relationships with leading platforms such as Walmart and eBay, and authored two advanced Amazon training programs.Connect with Jessica Steele: https://www.linkedin.com/in/hello-jessica-steele/ Main Discussion Topics:What sellers today can learn from Amazon’s early daysHow to streamline operations and decision-making with AIWhat it takes to future-proof your business in a fast-moving marketLessons from building systems that scaleKey Takeaways:Jessica Steele brings nearly two decades of Amazon experience to the table, offering a rare perspective on what it takes to stay competitive over the long haul. From simplifying operations with AI to building systems that scale, this episode is packed with lessons on longevity, adaptability, and turning day-to-day selling into a sustainable business.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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From Seller to Brand: The Shift That Changes Everything – Episode 59 of The Agency Operators Podcast
Description:Most sellers treat their listings like products. But what if the real leverage is building a brand?In Episode 59 of the Agency Operators Podcast, we’re joined by Shawn Khorrami, serial entrepreneur and CEO of ePlaybooks, to talk about what it takes to turn an Amazon business into a real, lasting brand.With a track record of building multiple 8- and 9-figure companies from scratch, Shawn brings a powerful operator’s perspective. He shares how sellers can navigate today’s growing challenges, from listing compliance issues to shifting policies, and why your long-term advantage lies in treating your business as a product.Whether you're just getting started or trying to scale, this episode offers insight into what separates successful brands from short-term sellers.About Shawn Khorrami:Shawn is the CEO of ePlaybooks and a seasoned entrepreneur who has launched and scaled over a dozen businesses across various industries. With degrees in mathematics, computer science, economics, and law, and experience managing a wide range of functions, including sales and logistics, finance, and HR, Shawn takes a uniquely comprehensive approach to brand building. At ePlaybooks, he helps sellers take a strategic view of their business and create systems designed to drive growth.Connect with Shawn Khorrami: https://www.linkedin.com/in/shawnkhorrami/ Main Discussion Topics:Why treating your business like a brand, not a product, changes your growth trajectoryHow to navigate listing suspensions, compliance issues, and policy shiftsLessons from launching and scaling multiple 8–9 figure businessesWhat sellers often miss when trying to scale on AmazonKey Takeaways:Shawn Khorrami shares what he has learned from building real businesses within and beyond Amazon. From shifting your mindset to building better systems, this episode is about turning your Amazon hustle into a long-term brand.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Beyond Ads & SEO: Fixing the Hidden Barriers to Amazon Profitability – Episode 58 of The Agency Operators Podcast
Description:Most brands think better marketing is the key to growth, but what if the real challenges lie deeper?In Episode 58 of the Agency Operators Podcast, we’re joined by Matt Snyder, Founder & CEO of Brands Excel, to talk about how operational issues—not ad performance—are often what hold brands back on Amazon.With experience leading Amazon strategy for multimillion-dollar brands and building a team of ex-brand operators, Matt shares how agencies can go beyond media and SEO to solve root problems in catalog management, fulfillment, and internal processes. If your operations aren’t built for scale, no amount of marketing can fix it—and Matt’s here to explain what to do instead.Whether you’re plateauing or just getting started, this episode is packed with real-world strategies for building a stronger, more scalable Amazon business from the inside out.About Matt Snyder:Matt Snyder is the Founder and CEO of Brands Excel, an agency built by former brand executives to help consumer brands grow profitably on Amazon. With deep expertise in 1P, 3P, and hybrid models, Matt helps clients improve everything from backend systems and catalog optimization to team operations and fulfillment. Before founding Brands Excel, he led Amazon's strategy for top consumer brands, which gave him a unique perspective on what it truly takes to scale.Connect with Matt Snyderl: https://www.linkedin.com/in/matthew-snyder-amazon/Main Discussion Topics:Why Amazon growth is often stalled by operations, not marketingCommon operational challenges brands overlookHow agencies can deliver real value beyond ads and SEOWhat scalable systems look like—and how to build themKey Takeaways:Matt Snyder shares why real Amazon growth starts with strong operations. From fulfillment issues to catalog structure, learn how to identify what’s slowing you down and how the right systems (and partners) can unlock sustainable, profitable scale.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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What to Look for in an Agency: Choosing the Right Amazon Growth Partner – Episode 57 of The Agency Operators Podcast
Description:Too many sellers are getting burned by overpromising agencies that underdeliver, and Blake T. Gale has seen it all.In Episode 57 of the Agency Operators Podcast, we sit down with Blake T. Gale, CEO of BLAZON, to talk about the hard truths of working with Amazon agencies. From spotting red flags early to rebuilding after a bad experience, Blake shares what sellers need to know to grow with the right partner.With over 8 years in the Amazon space and a proven track record of scaling brands 25–33% year-over-year, Blake also unpacks the upside of tariffs (yes, there is one) and offers bold predictions on where Amazon is headed next.Whether you’re hiring your first agency or reconsidering your current one, this episode delivers honest insights to help you move forward with confidence.About Blake T. Gale:Blake is the Founder and CEO of BLAZON, a Utah-based agency focused on helping Amazon and Walmart brands scale with strategy and consistency. Since founding BLAZON in 2019, Blake has led brands to double-digit growth through hands-on operational support, creative thinking, and an honest approach to long-term success. He’s passionate about cutting through the noise and helping sellers avoid common traps in the agency world.Connect with John Blake T. Gale: https://www.linkedin.com/in/blake-t-gale-0341b6152/ Main Discussion Topics:How to identify (and avoid) bad agencies before they cost youWhat most sellers miss when navigating agency partnershipsThe surprising upside of tariffs for U.S.-based brandsBlake’s predictions for what’s next on Amazon—and how to preparKey Takeaways:Blake T. Gale shares how to choose the right agency partner to grow your Amazon brand, covering what to look for, common red flags, and how the proper support can drive long-term growth and avoid costly setbacks.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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The Hero Image Advantage: Amazon’s Hidden Profit Driver – Episode 56 of the Agency Operators Podcast
Description:“Amazon is a visual marketplace first, a search engine second. Your hero image isn’t just one part of your listing, it’s the gatekeeper to everything else you’ve built.”Your hero image isn’t just the first thing shoppers see; it’s the deciding factor in whether they click or keep scrolling. Most sellers underestimate its impact, but it could be the key to unlocking serious revenue growth.In Episode 56 of the Agency Operators Podcast, we’re joined by John Aspinall, Founder of Aspi Creatives and Brand Evangelist at PickFu, to explore how top-performing brands turn simple product images into powerful profit drivers. With 15 years of Amazon experience and a sharp focus on hero image optimization, John shares why breaking outdated design “rules” and applying real data can dramatically improve click-through and conversion rates.Whether you’re DIY-ing your creative or leading a whole team, this episode delivers practical strategies that help your visuals stand out and sell more.About John Aspinall:John Aspinall is the Founder & CEO of Aspi Creatives, an Amazon-first creative consultancy that helps brands transform product images into high-performing visual assets. Over the last five years, John has specialized in hero image optimization, utilizing A/B testing and proven merchandising tactics to drive improved CTR, CVR, and long-term growth. As Brand Evangelist at PickFu, he also empowers sellers with insights from honest consumer feedback to refine and outperform the competition.Connect with John Aspinall: https://www.linkedin.com/in/jaspinall/ Main Discussion Topics:Why most brands are leaving money on the table with under-optimized imagesWhat makes a hero image convert (hint: it’s not just good lighting)How to challenge outdated design rules without risking suppressionBuilding a test-and-learn strategy that scales, without a big creative teamKey Takeaways:John Aspinall breaks down how to turn your hero image into Amazon’s hidden profit driver by combining bold creative strategy with real data to boost clicks, conversions, and growth.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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AI For Rank Optimization Webinar
AI-Powered Amazon Rank Optimization: Insights from Industry ExpertsIn this informative panel discussion, experts from the e-commerce industry share their insights on leveraging AI for Amazon rank optimization. Hosted by Pasha, CEO of AMC Optimized, the panel includes Danan Coleman from eComm Triage, Chad Rubin from Profasee, Brian R. Johnson from Deep M, Isabella Ritz of Ritz Momentum, and Timour from Ecomtent. The speakers discuss various topics, including backend keyword optimization, decoding Amazon's A9 algorithm, AI-driven product development, pricing strategies, and review removals. Each panelist brings a unique perspective and valuable tools to help Amazon sellers enhance their performance using AI.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Building Elite Dev Teams in LATAM – Episode 55 of the Agency Operators Podcast
Description:Are you struggling to scale your dev team without breaking the budget? You’re not alone, more U.S. companies are solving this by going south.In Episode 55 of the Agency Operators Podcast, we’re joined by Roger Einstoss, CEO & Co-Founder of Braintly, to unpack how brands build high-performing engineering teams with top LATAM talent. Born and raised in Argentina, Roger shares what makes the region such a valuable resource for fast-growing companies and how to build a team that delivers.Whether you're hiring your first engineer or scaling a dev team, this episode offers practical insight on finding world-class talent without the coastal premiums.About Roger Einstoss:Roger Einstoss is the CEO and Co-Founder of Braintly, a software development company helping U.S. companies access elite engineering talent from Argentina. With deep regional roots and a firm grasp of startup and enterprise needs, Roger has become a go-to resource for companies looking to scale smarter through LATAM hiring.Connect with Roger Einstoss: https://www.linkedin.com/in/rogereinstoss/Main Discussion Topics:Why U.S. Companies Are Hiring in ArgentinaWhat U.S. founders often get wrong about nearshore hiringWhy LATAM engineers are a smart move for startups and scaling brandsHow to build and manage a remote engineering team that performsKey Takeaways:Roger Einstoss shares how U.S. companies can unlock growth by building high-performing remote engineering teams in LATAM—blending smart hiring strategy with access to top global talent.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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From Startup to Scale: How Amazon Selling Has Transformed – Episode 54 of the Agency Operators Podcast
Description:Amazon has evolved—but have your selling strategies kept up?In Episode 54 of the Agency Operators Podcast, we’re joined by Phil Masiello, founder of CrunchGrowth and host of Crunching Growth on E360tv, to explore the evolution of Amazon selling—from its early days to where it’s headed next.As one of the pioneers in e-commerce and the mind behind Raw Essentials and CrunchGrowth, Phil has seen it all. This episode is a must-watch for brand owners and operators seeking to learn from the past and apply timeless strategies that remain effective today.Whether you’re new to the platform or scaling your brand, Phil shares hard-earned insights and marketing tactics that stand the test of time.About Phil Masiello:Phil Masiello is a veteran entrepreneur and founder of CrunchGrowth Revenue Acceleration Agency. A true innovator, Phil helped launch one of the first meal-based e-commerce platforms and the beauty brand Raw Essentials. Today, through CrunchGrowth and his show Crunching Growth, he helps brands maximize sales with data-backed strategies and a deep focus on customer connection. Phil is known for turning challenges into growth opportunities and mentoring the next generation of entrepreneurs.Connect with Phil Masiello: https://www.linkedin.com/in/phil-masiello/Main Discussion Topics:How the Amazon marketplace has evolved over the years—and what it means for sellers todayWhat early Amazon sellers understood that new brands often overlookWhy building a strong brand and customer connection still wins in a pay-to-play worldKey Takeaways:Phil Masiello shares a no-fluff, real-world perspective on how Amazon selling has changed—and how to succeed in 2025 by combining time-tested principles with modern strategy.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Turning Data Into Dollars: Lower CAC, Higher LTV on Amazon with Ali Babul – Episode 53 of the Agency Operators Podcast
Description:Your data is more powerful than you think, especially when connected across platforms. In Episode 52 of the Agency Operators Podcast, we’re joined by Ali Babul, Chief Evangelist at Trellis, to unpack how brands can leverage first-party data to build smarter audiences, lower acquisition costs, and boost lifetime value on Amazon and beyond.With a decade of agency experience and a deep understanding of multi-channel growth, Ali shares strategies that turn shopper insights into actionable results. Whether scaling a brand or managing multiple client accounts, this episode will give you a more innovative framework for cross-channel growth and customer retention.About Ali Babul:Ali Babul is the Chief Evangelist at Trellis, where he helps brands navigate the complexities of modern e-commerce growth. With a career rooted in digital strategy, Ali brings a unique ability to connect big-picture goals with immediate performance gains. He specializes in helping brands leverage data to uncover new audiences, reduce revenue leakage, and maximize long-term customer value across platforms.Connect with Ali Babul: https://www.linkedin.com/in/alibabul/ Main Discussion Topics:The Data Advantage: Turn Shopper Insights into Lower CAC and Higher LTV on AmazonAdditional Talking Points:Cross-Channel Acquisition Strategy – Using first-party data to connect DTC platforms like Shopify with Amazon Ads to build high-intent lookalike audiences and retargeting flows.Revenue Leakage Prevention – Keeping DTC cart abandoners within your brand ecosystem instead of losing them to competitors on Amazon.Driving Incrementality & LTV – Using audience updates and cross-sell strategies to boost new-to-brand customers and increase LTV.Key Takeaways:Ali Babul shares a data-backed approach to smarter customer acquisition and retention. Learn how to plug revenue leaks, integrate your DTC and Amazon data, and grow your brand with greater precision.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Amazon PPC That Works: Reducing Waste & Maximizing ROAS with George Meressa – Episode 52 of the Agency Operators Podcast
Description:Amazon ads are getting more competitive—and more expensive. In Episode 52 of the Agency Operators Podcast, we’re joined by George Meressa, Founder & CEO of Clear Ads, to talk about the biggest PPC mistakes brands make and what it takes to drive profitable growth with ads in 2025.With 15+ years of experience running paid media campaigns across platforms like Amazon, Google, and Facebook, George has helped hundreds of brands scale while improving ROAS. Whether managing ads or overseeing an agency team, this episode offers practical advice to help you run leaner and smarter campaigns.About George Meressa:George Meressa is the Founder & CEO of Clear Ads, a UK-based agency specializing in Amazon PPC. Since 2009, he’s been helping brands of all sizes cut through the noise and maximize their paid advertising performance. With deep platform knowledge and a focus on real-world results, George is a trusted expert in Amazon advertising.Connect with George Meressa: https://www.linkedin.com/in/george-meressa-30a87550/ Main Discussion Topics:How to identify and stop wasted ad spendWhat makes an Amazon PPC strategy scalableSmart tactics for improving ROAS in competitive marketsCommon pitfalls brands overlook in their ad accountsKey Takeaways: In this episode, George Meressa shares what top-performing brands are doing differently regarding Amazon PPC. From tighter control on budgets to more innovative campaign structures, you’ll walk away with clear strategies to improve your ad performance and scale profitably—no fluff, just actionable insights.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Amazon Selling in 2025: Doubling Sales & Leveraging AI for Growth with Alex Karagiannis – Episode 51 of the Agency Operators Podcast
Description:Success on Amazon in 2025 requires more than just listing optimization—it’s about scaling smartly and leveraging AI to stay ahead. In Episode 51 of the Agency Operators Podcast, we’re joined by Alex Karagiannis, Founder & CEO of Lezzat, to discuss strategies for doubling your sales, expanding globally, and using AI to enhance your Amazon business.With experience helping 500+ brands, including household names and S&P 500 companies, Alex brings expert insights on scaling Amazon businesses and navigating international marketplaces. Whether you're a mature seller looking to grow or an agency helping clients succeed, this episode is packed with strategies you can apply immediately.About Alex Karagiannis:Alex Karagiannis is the Founder & CEO of Lezzat, a leading Amazon growth agency. With over 13 years of marketing experience and 9 years as an Amazon seller, Alex has worked with global brands to drive sales and optimize operations. A multilingual business marketing expert (BSc, MBM & CIM), he has spoken at multiple industry events and advised businesses on expansion strategies, branding, and AI-driven growth.Connect with Alex Karagiannis: https://www.linkedin.com/in/alexandroskaragiannis/Main Discussion Topics: Selling on Amazon in 2025 – Key trends and strategies to stay competitive. Doubling Your Sales as a Mature Seller – How to optimize and scale efficiently.Leveraging AI for Amazon Growth – The impact of AI on marketing, operations, and content creation.Expanding into Global Markets – How to successfully sell in the EU and beyond.Key Takeaways:In this episode, Alex Karagiannis shares actionable strategies for increasing Amazon sales, streamlining operations, and using AI to enhance your business. Learn how to scale smartly, expand into new markets, and future-proof your brand in the evolving e-commerce landscape. Whether you're an Amazon seller or an agency owner, this episode contains valuable insights you won’t want to miss.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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From Reviews to ROI: Navigating Amazon Setbacks with Danan Coleman – Episode 50 of the Agency Operators Podcast
Description:Running a brand on Amazon has its highs and lows. From negative reviews to unexpected catalog issues, the challenges can feel overwhelming. In this episode of the Agency Operators Podcast, Danan Coleman, Co-Founder and CEO of eCom Triage, shares practical tips on tackling these roadblocks. Learn how to protect your brand, manage your reputation, and make the most of Amazon’s tools to keep your business on track.About Danan ColemanDanan Coleman is the Co-Founder and CEO of eCom Triage, a company that helps Amazon brands spot and fix problems that hurt their bottom line. From review management to catalog protection and PPC audits, his team provides the support brands need to stay competitive.Danan’s passion for supporting the seller community shines through his work with Wizards of eCom Tampa Bay, the world's largest Amazon seller Meetup group. With experience spanning over a decade, Danan knows what it takes to overcome challenges and succeed on Amazon.🔗 Connect with Danan Coleman: https://www.linkedin.com/in/danancoleman/ Key Discussion Topics:Removing negative reviews and protecting your brand’s reputationHow to monitor your ASINs and catch issues earlyThe common money drains brands face (and how to fix them)Smarter PPC strategies to improve your ROIWhy You Should Tune InManaging an Amazon brand involves many moving parts—sometimes, doing less can lead to better results. In this episode, Danan Coleman shares real-world advice on navigating tough spots, protecting your brand’s reputation, and uncovering Amazon's hidden tools. Whether you are dealing with negative reviews, catalog issues, or costly PPC campaigns, this episode will help you tackle challenges confidently.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Overcoming Amazon Challenges with Dylan Rhodes – Episode 49 of the Agency Operators Podcast
Description:Navigating Amazon's competitive landscape can be challenging, especially for brands approaching their third year in business. In this episode of the Agency Operators Podcast, Dylan Rhodes, Founder and Principal of The Parker-Lambert Agency, reveals key strategies to help brands break through common roadblocks and build lasting success on Amazon.About Dylan RhodesDylan Rhodes is the founder and principal of The Parker-Lambert Agency, a branding and eCommerce marketing agency. With a background in brand and corporate marketing in the Consumer Electronics industry, Dylan brings a wealth of experience to the table, helping brands refine their strategies and succeed in competitive markets.🔗 Connect with Dylan Rhodes: https://www.linkedin.com/in/dylanrhodes/ Key Discussion Topics:Why do some brands struggle to maintain momentum after their startup phaseThe biggest branding mistakes companies makeWhen choosing not to advertise can be the right moveFree Amazon promotional tools that many brands overlookWhy You Should Tune InNavigating Amazon beyond the startup phase comes with unique challenges. In this episode, Dylan Rhodes shares actionable strategies to help brands avoid common pitfalls, refine their branding, and make smarter decisions—sometimes by doing less, not more. Whether you’re struggling with maintaining momentum, optimizing your approach, or making the most of Amazon’s free promotional tools, this conversation will give you the insights needed to stay competitive and thriveThis podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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51
The Blueprint for Amazon Growth with Ari Zecher – Episode 48 of the Agency Operators Podcast
Description:Want to scale your Amazon brand with a strategic edge? In this episode of the Agency Operators Podcast, Ari Zecher, CEO & Co-founder of Deepsee Commerce, shares expert insights on goal setting, leveraging 3D Amazon features, and using utilization scorecards to drive growth.Ari’s approach blends data-driven decision-making with operational discipline, helping brands navigate challenges and maximize success on Amazon. From optimizing performance metrics to simplifying complex business variables, this episode is packed with actionable takeaways.About Ari ZecherAri Zecher is a former special operations commander turned entrepreneur and the co-founder of Deepsee Commerce, a boutique Amazon agency. His leadership and strategic expertise have helped brands scale efficiently by blending creativity with data-driven solutions. With a strong track record in exceeding client goals, Ari specializes in simplifying complex business challenges into clear, scalable outcomes.🔗 Connect with Ari Zecher: https://www.linkedin.com/in/ari-zecher-ab761712a📲 Follow on social: @deepseecommerceWhat You’ll Learn:How to set and achieve key business goals on AmazonThe power of 3D Amazon features for better product visibilityUtilizing scorecards to track and optimize performanceWhy You Should Tune InScaling an Amazon business requires the right strategies and data-driven execution. In this episode, Ari Zecher shares proven tactics to help sellers simplify decision-making, optimize performance, and stay ahead in a competitive marketplace. Whether refining operations or launching new products, these insights will help you turn complexity into growth.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Boost Your Amazon Sales with Better Optimization & Launch Tactics with Colin Raja – Episode 47 of the Agency Operators Podcast
Description:Want to increase your visibility, conversions, and long-term sales on Amazon? In this episode of the Agency Operators Podcast, Colin Raja, Owner/Operator at RIMSports and a 7-figure Amazon seller, shares the optimization and launch strategies that work.From fine-tuning your backend settings to executing a high-impact product launch, Colin will break down the key tactics that help Amazon shop owners scale faster and more efficiently.About Colin Raja Colin Raja is a seasoned Amazon seller and SEO expert with a strong software analysis, database development, and performance optimization background. With experience working with major clients like Toyota, Bank of America, and Prudential, he has honed his expertise in data-driven strategies that drive success. As the owner of RIMSports and a 7-figure Amazon seller, Colin specializes in backend optimization, launch strategies, and scalable growth tactics to help brands maximize their potential on Amazon.🔗 Connect with Colin Raja: https://www.linkedin.com/in/colinraja/What you’ll learn:How to optimize your listings for maximum salesBackend strategies to improve rankings and conversionsA step-by-step approach to launching products the right wayWhy You Should Tune InProper optimization and launch strategies are key to scaling your Amazon business. In this episode, Colin Raja shares proven tactics for backend optimization, effective launch prep, and strategies that help sellers rank higher and drive more sales. Whether launching a new product or improving existing listings, this session will give you actionable insights to boost your success.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Winning with Amazon Ads: How to Rank Higher & Boost Profitability with Neil Robson – Episode 46 of the Agency Operators Podcast
Description:Running Amazon ads without a strategy is like throwing money into a black hole. If you’re not optimizing correctly, you’re leaving profit on the table.In Episode 46 of the Agency Operators Podcast, I’m joined by Neil Robson, Senior PPC Manager at PPC Ninja, to break down the biggest mistakes sellers make with Amazon PPC—and how to fix them. With years of experience managing enterprise-level accounts and auditing large-scale campaigns, Neil knows exactly what it takes to improve rankings, increase profitability, and make your ads work smarter.About Neil Robson Neil Robson is a Senior PPC Manager at PPC Ninja, where he’s spent the last three years training new team members, managing enterprise-level accounts, and auditing high-spend campaigns. An ex-Amazon seller himself, Neil has firsthand experience navigating the challenges of PPC in both the U.S. and Canadian markets.Outside of work, he applies his data-driven mindset to competitive BBQ—because great results, whether in PPC or grilling, come down to the right strategy.🔗 Connect with Neil Robson: https://www.linkedin.com/in/neil-robson-2a4684261/Main Discussion Topics:The most common mistakes found in PPC audits (and how to avoid them)How Sponsored Brands impact your profitability and growthRanking strategies that actually move the needle How to calculate target ACoS and TACoS to hit your profit goalsWhy You Should Tune InLearn how to fine-tune your Amazon ads, boost rankings, and make every advertising dollar count—all with expert insights you can apply right away.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Classic Marketing, Modern Amazon: Your 2025 Organic Sales Blueprint with Dan Deighton – Episode 45 of the Agency Operators Podcast
Description:Most sellers spend money on PPC and hope for the best, but what if you could grow your sales organically first and make paid ads work smarter, not harder?In Episode 45 of the Agency Operators Podcast, I’m sitting down with Dan Deighton, Amazon Organic Growth Specialist at FordeBaker, to discuss what moves the needle for organic sales in 2025.Dan’s journey started with a simple problem: His partner wanted leggings with pockets. That turned into a full-blown e-commerce business, which taught him firsthand how tough it is to succeed on Amazon. As an organic growth expert, he helps brands rank higher, convert better, and build sustainable sales without relying on PPC to do all the heavy lifting.About Dan DeightonDan helps brands win the organic game at FordeBaker, where he focuses on SEO, listing optimization, and full-funnel strategies to drive sustainable growth. He believes organic should come first—and when done right, your PPC strategy should support it, not carry it.🔗 Connect with Dan Deighton: https://www.linkedin.com/in/dan-deighton-45572b131/ Main Discussion Topics:How Amazon’s Search Algorithm is evolving in 2025 – and what it means for your rankingsThe must-do listing optimizations to improve visibility and conversionsNext-level strategies to boost organic growth and outpace the competitionWhy You Should Tune InDan will explain how to optimize your Amazon listings for long-term success so you won’t be stuck paying for every sale. Whether you're a seasoned seller or looking to scale smarter, you’ll walk away with fundamental, actionable strategies you can implement immediately.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Leveraging Video to Elevate Your Amazon Brand with Justin Willhite – Episode 44 of the Agency Operators Podcast
Description:Video is no longer optional for Amazon sellers—it’s a game-changer. In Episode 44 of the Agency Operators Podcast, we’re joined by Justin Willhite, Owner of CommQuest, to explore how brands can use video to optimize Amazon listings, build a loyal audience, and future-proof their marketing with AI-driven content.With 8+ years leading influencer marketing at Twitch and experience as an Amazon Influencer and YouTuber, Justin has helped brands craft compelling content that drives engagement and sales. Whether you're looking to improve your Amazon listings, grow your brand beyond the marketplace, or stay ahead with AI-powered video strategies, this episode is packed with insights you won’t want to miss.About Justin Willhite:Justin Willhite is the Owner of CommQuest, a content creation and video production company specializing in e-commerce marketing. As a former Senior Influencer Marketing Manager at Twitch, he has collaborated with top creators to produce high-impact campaigns. He also runs JDubb and Dubb Outdoors, where he shares product reviews and outdoor-focused content as an Amazon Influencer. Justin’s expertise spans influencer partnerships, brand storytelling, and AI-driven video production—helping brands turn content into a powerful growth tool.Connect with Justin Willhite: https://www.linkedin.com/in/justinwillhite/ Main Discussion Topics:Optimizing Amazon Listings with Video – How high-quality video can increase conversions and visibility.Building a Brand Beyond Amazon – The importance of owned social media channels for long-term growth.AI in Video Production – The benefits, risks, and future impact of AI-driven content creation.Content Strategies for E-Commerce Success – How to craft engaging videos that connect with your audience and drive sales.Key Takeaways:In this episode, Justin Willhite breaks down how brands can leverage video to optimize Amazon listings, build a stronger presence outside of Amazon, and stay ahead in the evolving digital landscape. You’ll learn how AI is shaping the future of video production, why owning your audience is key to long-term success, and how to create content that truly connects. If you’re looking to elevate your brand’s video strategy, this episode is packed with actionable insights you won’t want to miss.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Amazon Operations Made Simple for 2025 Growth with Lesley Hensell – Episode 43 of the Agency Operators Podcast
Description:We’re thrilled to host Lesley Hensell, Co-Founder of Riverbend Consulting, for Episode 43 of the Agency Operators Podcast! Lesley brings decades of experience in e-commerce and Amazon account management to help sellers clean up and optimize their operations. She’ll share actionable strategies to help you wrap up Q4 and start the New Year strong, from tackling stranded inventory to recovering lost items. If you want to streamline your catalog and ensure your account is in top shape, this is an episode you can’t miss!About Lesley Hensell:Lesley Hensell co-founded Riverbend Consulting, where her team of 100 professionals helps Amazon sellers solve critical issues and develop strategies for long-term growth. With over a decade of experience as an Amazon seller, Lesley has personally assisted countless third-party sellers in reinstating suspended accounts and ASINs. Beyond her work, Lesley is a passionate Longhorns fan, a mom of two, and an advocate for wish-granting causes in Texas.Connect with Lesley Hensell: https://www.linkedin.com/in/lesleyhensell/ Main Discussion Topics:Preparing your Amazon account for the New Year with a Q4 cleanup.Why trimming down an overflowing catalog is essential for success.Tackling stranded inventory and recovering lost items from peak season.Insider tips for maintaining a "squeaky clean" account for a stress-free 2025.Key Takeaways:In this episode, Lesley shares practical steps to clean up your Amazon operations, from addressing catalog bloat to recovering lost inventory. You’ll discover why starting the year with a streamlined account can lead to smoother operations and better sleep in 2025. If you're an Amazon seller looking to improve profitability and efficiency, this episode is packed with actionable insights to help you succeed.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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Mastering Amazon Compliance and Growth with Or Shamosh – Episode 42 of the Agency Operators Podcast
Description:We’re going live with Or Shamosh, Founder and CEO of ASA Compliance Group, to explore how sellers can navigate Amazon’s compliance challenges and scale their businesses with confidence. With over 3,400 successful account reinstatements and firsthand experience as an 8-figure Amazon seller, Or brings a wealth of knowledge to the table. In this episode, he’ll share practical strategies for avoiding account suspensions, crafting winning appeals, and leveraging compliance to fuel long-term growth.About Or Shamosh:Or Shamosh is the founder of AmazonSellersAppeal.com by ASA Compliance Group, where he specializes in account reinstatements, compliance management, and risk mitigation for Amazon sellers. As an 8-figure Amazon seller himself, Or blends industry expertise with actionable advice to help businesses thrive.Connect with Or Shamosh: https://www.linkedin.com/in/Or-Shamosh/Main Discussion Topics:Navigating Amazon Compliance ChallengesCommon Mistakes That Lead to Account SuspensionsStrategies for Effective Appeals and Staying CompliantUsing Compliance and Risk Management for Sustainable GrowthKey Takeaways:In this episode, you’ll hear about the mistakes that often lead to account suspensions and, more importantly, how to avoid them. Or Shamosh will share his proven approach to writing appeals that actually work and how staying on top of compliance can give you a real edge. You’ll walk away with tips to not only manage risks but also use them to help your Amazon business grow in a sustainable way.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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🎙️ Scaling Amazon Success with Elizabeth Greene - Episode 41 of the Agency Operators Podcast
Description:We’re going live with Elizabeth Greene, Co-Founder of Junglr, to dive into the strategies behind successful product launches on Amazon. Elizabeth is known for cutting through the complexity of Amazon ads to help brands grow to seven and eight figures. In this episode, she’ll share actionable tips on keyword targeting, bid optimization, and the key elements every seller needs to master for long-term success.About Elizabeth Greene:Elizabeth Greene co-founded Junglr to help Amazon sellers scale their businesses through smarter ad strategies. As a former seller, she built a data-driven agency that simplifies the ad management process to unlock growth for seven- and eight-figure brands. Elizabeth is also a mom to six kids, which has taught her a thing or two about efficiency!Connect with Elizabeth Greene: https://www.linkedin.com/in/elizabeth-greene-junglr/ Main Discussion Topics:Product Launch Strategy on AmazonThe Two Pillars of Amazon Ads: Keyword Targets & BidsSimplifying Complex Ad Strategies for GrowthKey Takeaways:Learn the essential steps to launching products that succeed on Amazon.Discover Amazon ads' two most critical elements and how to optimize them.Get practical tips for scaling your ad campaigns without overcomplicating the process.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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🎙️ Expanding Your Business to Latin America with Christie Rugh - Episode 40 of the Agency Operators Podcast
Description:Join us for a live conversation with Christie Rugh, Vice President of Sales & Marketing at SkyPostal, as she shares her insights on expanding your business to Latin America. With over 15 years of experience in the retail and logistics industries, Christie brings a wealth of knowledge and practical advice for U.S. sellers looking to tap into new markets. In this episode, she’ll discuss the key strategies and operational tips to navigate cross-border logistics, highlight top marketplaces, and share what it takes to enter Latin America successfully.About Christie Rugh:Christie Rugh is a seasoned Business Development Executive with over 15 years of experience in retail and logistics. As Vice President of Sales and marketing at SkyPostal, she leads efforts to streamline cross-border logistics for U.S. retailers and helps them seamlessly expand into emerging markets. Previously, Christie was Vice President of Commercial at Aeropost, executing strategies across marketing, business development, and international marketplaces. She holds a Bachelor of Science in Business Management from Lynn University in Florida.Connect with Christie Rugh: https://www.linkedin.com/in/christierugh/ Discussion Topics:Exploring Market Size and Growth OpportunitiesIdentifying the Leading MarketplacesPractical Operational Tips for SuccessKey Takeaways:Understand the market dynamics and growth opportunities in Latin America.Learn about the key marketplaces in the region and how to tap into them effectively.Gain practical advice on optimizing cross-border logistics and overcoming operational challenges.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.
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ABOUT THIS SHOW
Welcome to Agency Operators Podcast, your refuge from the industry buzz! Join us as we spotlight genuine experts in the agency and e-commerce service provider realm, providing a clear path through the clutter of fake gurus. Hear real stories, connect with your community, and showcase your authentic expertise. A place where agency owners share their stories and nuggets of gold they've attained through the challenges of growing brands and operating teams. Welcome to the Agency Operators Podcast!
HOSTED BY
Pasha Knish
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