Bad Beard

I’m Sam Schneider, aka Bad Beard. I sat down with Marc Altieri in his office at The Brand Amp to talk marketing, motorcycles, and where media is headed. Marc is a co-founder of The Brand Amp and has worked across powersports, including years as a core agency partner for Indian Motorcycle. We get into the real rules of social right now. Reach is pay to play. Viral moments without spend mostly come from controversy. Marc also gives me straight business advice on scaling Bad Beard without losing what makes the brand work. He breaks down why multiple skill sets matter, and why being the same person on camera and off camera wins long term. Topics we coverBuilding brands in powersports and beyond, and why agency work stays behind the curtain Indian Motorcycle’s modern run and what it takes to grow trust in a legacy brand Social platforms, algorithms, and why paid media drives distribution AI, creativity, authenticity, and what changes next VR concerts, the metaverse, and what is already being built The future of motorcycles, risk, and the generational shift GuestMarc Altieri, The Brand Amp The Brand Amp: www.TheBrandAmp.comBad Beard: www.BadBeard.comIf you want more episodes like this, subscribe and tell me who I should sit down with next.

Sam sits down with Sean Kerr from Bikes and Beards at AimExpo 2025. Sean shares the path from small dealer in Pennsylvania to full-time YouTube creator with 2.4M subscribers, built on simple walk-around reviews that showed every scratch and scuff.You hear how those early sales videos turned into a full channel, why thumbnails matter more than ego, and why long-form storytelling beats quick trends for real connection. Sean also talks family, faith, and boundaries, plus why TV offers with low pay and forced drama no longer appeal.The two swap stories on:• Honest reviews and test rides• Algorithm traps, viral clips, and mismatched audiences• Adventure bikes, Harley turbo builds, and a 70-bike collection• A rocket powered Harley project• The return of the Orange County Choppers Miss Geico supercharged bike• Beard oil dreams for riders, product ideas, and brand money versus free gearHit play for a straight talk hang between two bearded moto nerds who love cameras, long rides, and honest work.

Scott Sullivan from Rider Justice talks with me at AIMExpo 2025. He works as a motorcycle attorney in Denver and supports riders nationwide. Scott explains the mission behind Rider Justice and how they focus on safety, legal help, and rider education.He breaks down the hands-free driving law and the vulnerable user bill. Both laws aim to protect riders, cyclists, and pedestrians. Scott shares his own crash story and why strong insurance coverage matters.Scott explains how he found purpose in representing riders after starting his law career in 1998. Motorcycle cases now make up most of his work. He also talks about a stunt accident he went through and the lessons he took from it.Rider Justice helps riders on two or four wheels. Scott offers direct support and points people toward the right help when needed.

Jake Edwards from Spite’s Corner joins the show. He talks about his start in film, his years with Yammie Noob, and the move to running his own channel full-time. He shares how he approaches reviews, news, and hands-on projects like his 1998 V-Max.Jake explains the challenges of creating for YouTube and the need to adjust while staying true to his voice. We compare YouTube and TikTok and talk about creators who have used their platforms to support the community. Jake shares his goals to build more bikes, travel more, and grow with the motorcycle world.

Dump Truck sits down with me at AIMExpo 2025. He works as an MC, host, podcaster, and creator. His voice has represented brands like Jack Daniels and Harley-Davidson. He spent years traveling across the lower 48 states and built a strong presence in the motorcycle and entertainment worlds.He talks about his time in women’s roller derby, his recent work at the Colorado Motorcycle Expo, and his role at the One Moto show in Las Vegas. He explains how these events connect custom culture with the industry side of motorcycles.We talk about his podcast I Speak Good and his solo show Dump Truck Approved. He explains the work behind building a brand alone and why staying true to your own voice matters.Dump Truck shares his story from Louisiana and Mississippi to the Navy. He explains how the name Dump Truck became part of who he is.We talk about growth, risk, and the experiences that shaped us. We also reflect on events like El Diablo Run and Escape to Hazard County and how they helped build community.

Oliver Jones joins me at AIMExpo 2025. You know him as The Cut Rate. He grew up in Baltimore and later moved to Long Beach. His path started in graphic design and fashion before motorcycles took over. Time in Japan pushed him toward custom building after seeing how common custom bikes were on the street.Oliver builds bikes to ride. Not for display. He works with metal, breaks things down, and rebuilds with intention. His design background shapes his style and gives his work a look you recognize fast. Many of his bikes have been taken on long cross-country trips.He earned major respect in the community with multiple Born Free wins. He also worked with Harley-Davidson on custom projects that helped inspire later production ideas. He treats every build as a learning process. His drive comes from passion and curiosity.You find his work on Instagram and YouTube under The Cut Rate. He talks about staying true to your own vision and ignoring trends. His presence at AIMExpo shows how connected he is with the industry and how he keeps creating new opportunities.

This episode of the Bad Beard Podcast features Sam Schneider speaking with Adam VanderVeen, Marketing Director for Triumph Motorcycles North America. VanderVeen shares his path into motorcycling and his work shaping Triumph’s presence across the United States.He grew up in Milwaukee and built a career through several creative and industry roles. He started with a video production company, moved into parts and accessories marketing, and helped develop the “box and sleeve” retail packaging system during his time at Harley-Davidson. His career also included managing Milwaukee’s entertainment district and running a lifestyle magazine before returning to the motorcycle world.VanderVeen explained how he started riding later in life and how that experience shaped his approach to marketing and connection with riders. He described Triumph’s current momentum, noting strong growth for 2024. The launch of Triumph’s first dirt bike and the success of the new 400cc road bikes have broadened the brand’s reach for new and returning riders.He talked about Triumph’s expansion across categories. Modern classics. Adventure bikes. Naked roadsters. Each one built around Triumph’s goal of producing motorcycles that riders enjoy and feel comfortable on. Their “For the Ride” identity guides this approach.At AIMExpo 2025, Triumph focuses on connecting with prospective dealers across North America. VanderVeen also meets with journalists, industry partners, and creators. He highlighted Triumph’s broader involvement in motorcycling culture, including their ownership of OSET Electric Trials Bikes and their sponsorship of the Vana Motorcycle Film Festival, where filmmakers showcase stories centered on riding. Triumph provides the grand prize motorcycle for the festival.VanderVeen also hosts the “For the Ride” podcast, where he features rider stories and people shaping the community.

Austin Herring of Snow Story Productions joins Sam Schneider to talk about how short-form vertical filmmaking is changing Hollywood. They unpack his path from small-town theater to Los Angeles, the rise of mobile storytelling, and how creators can stay ahead of the next shift.

Sam sits down with Chris Litteral from Law Tigers live at Barber Vintage Fest’s 20th anniversary inside The Isle of Triumph.Chris shares how motorcycles became the bridge between recovery, balance, and purpose. They talk about personal growth, the quiet power of consistency, and choosing family over the endless chase for success.A story about redemption, freedom, and the steady discipline it takes to rebuild a life that truly matters

Sam sits down with Bobby Capo from Cigars.com at Barber Vintage Fest’s 20th anniversary inside The Isle of Triumph.They explore the culture and craft behind cigars—from flavor profiles and cutting styles to pairing cigars with bourbon and coffee. Bobby shares how he helped grow Cigars.com from its early days, his trips to Nicaragua and the Dominican Republic, and the brand’s mission to blend education with enjoyment.This episode goes beyond smoke—it’s about connection, craftsmanship, and the ritual that brings people together. Whether you’re a seasoned smoker or curious beginner, this is your backstage pass into cigar culture.

Sam connects with Eric and Maximus from Culpeper, Virginia—three builders and business owners shaping their local moto scene—live at Barber Vintage Fest’s 20th anniversary inside The Isle of Triumph.They talk about building community around bikes, running multiple motorcycle-centric businesses, and what it takes to keep power sports alive for the next generation. From custom builds and lounges to restoration shops, these guys are growing a grassroots network where creativity meets craftsmanship.A conversation about passion, mentorship, and what it means to represent your town in the national moto community.

Sam reconnects with Adam VanderVeen from Triumph Motorcycles live at Barber Vintage Fest’s 20th anniversary inside The Isle of Triumph.They talk about how Triumph’s vision goes beyond machines—focusing on storytelling, shared experiences, and the growing community that defines modern motorcycle culture. Adam opens up about building authentic partnerships, balancing corporate strategy with creativity, and the value of voices like Bad Beard that connect riders and brands through real stories.This episode also explores how the podcast itself is evolving, the importance of seasons, and the changing ways audiences connect to moto storytelling across platforms.

Sam hangs out with local legends Pistol Pete and Joel Brown live from Barber Vintage Fest’s 20th anniversary inside The Isle of Triumph.They swap stories about Birmingham’s roots, the rise of Barber Motorsports Park, and how the event has evolved since the early wild days at “Ace Corner.” The conversation drifts from old-school stunts and local mischief to the tech and community that built the city—from phone lines to motorcycles.A fun, unfiltered talk about friendship, homegrown pride, and why Barber still brings everyone together 20 years later.

Sam sits down with Matthew Gottardi—union grip, knife maker, and all-around craftsman—live at Barber Vintage Fest’s 20th anniversary inside The Isle of Triumph.They talk about Matt’s journey from working film sets in Atlanta to hand-forging custom knives under MG Knifeworks, how he balances passion with steady union work, and what it takes to stay creative through life’s ups and downs.A real conversation about art, trade, survival, and the shared hustle of building something with your hands.

Sam sits down with Joshua Kelly Winders—photographer, writer, and full-time nomad—live from Barber Vintage Fest’s 20th anniversary at The Isle of Triumph.Joshua shares how he built a life traveling the country in his RV, capturing motorcycles, riders, and real moments through his lens. They talk about creative burnout, photography styles, risk-taking, and how curiosity keeps you growing in both art and life.A grounded talk on chasing freedom, staying authentic, and letting your tribe shape you along the way.

Sam sits down with his brother Tim Schneider live at Barber Vintage Fest’s 20th anniversary inside The Isle of Triumph.They talk about family, patience, and purpose—how Sam built the Bad Beard Show, what it’s like growing something without feedback, and how Tim’s perspective in business and fatherhood mirrors the long game of creative work.A rare, honest family conversation about ambition, gratitude, and what it means to build something that lasts.

Sam sits down with his dad, Steve Schneider—aka Mr. Beard—live at Barber Vintage Fest inside The Isle of Triumph.They talk about work, family, resilience, and what it means to chase purpose at every age. Steve shares lessons from decades in the building trade, why staying curious matters, and how to keep believing in yourself through the ups and downs.A heartfelt father-son talk about support, patience, and living life on your own terms.

Sam sits down with Brian Ballard, founder of A&J Cycles, recorded live at Barber Vintage Fest inside The Isle of Triumph. Brian shares how his small New York shop grew into a trusted Triumph parts and custom brand with customers around the world.They talk about balancing passion with a full-time career, family life, the flat-track racing scene, and what it means to build bikes that last. A grounded conversation about community, craftsmanship, and keeping the spark alive.

Sam sits down with Bill-E Smith of Billy-E's Bacon at Barber Vintage Fest inside The Isle of Triumph. Bill-E shares how he left the corporate food world to handcraft small-batch bacon that travels anywhere—from restaurant kitchens to motorcycle saddlebags.They talk about cooking, chasing dreams at 55, building a life around good food, and how bacon became a bridge between community, craftsmanship, and adventure.

Spotify Video Description:Sam sits down with Brock Gill—magician turned motorcycle adventurer—at Barber Vintage Fest. Brock shares how he rode through all 50 states in 50 days on his Triumph Scrambler, meeting strangers, giving away envelopes of $50, and rediscovering what unites America.They talk about burnout, generosity, near-misses on the road, and how grace shows up when you slow down to listen. This episode blends humor, honesty, and reflection on purpose, travel, and the power of human connection.Watch, think, and ride along.

Sam Schneider, known as Bad Beard, talks with Kelly Yazdi in a wide-ranging conversation about life on two wheels, creative work, and navigating difficult challenges. The discussion is rooted in fairness and sincerity, highlighting Kelly’s story without speculation or gossip.

This episode features a conversation with Nick DeKay, a film stunt performer and aspiring director. Nick shares his journey from racing motorcycles and cars in Atlanta to breaking into the film industry. He discusses the challenges and rewards of stunt work, the impact of film incentives on Atlanta's industry, and the evolving landscape of filmmaking, including the rise of vertical content and AI. Nick also touches on the business side of the industry, the importance of relationships, and the current state of work in Atlanta. He is currently seeking funding for his feature film "Eat the Rich Day" and can be found on social media as @NickDeKay. The conversation highlights the complexities of the film business, from the financial barriers to entry in racing to the collaborative nature of stunt coordination and the future of content creation.

I travel to Richmond, Virginia to check out John Ryland's new Classified Moto Compound.Location and Purpose: The visit takes place at the Branch Museum of Design in Richmond, Virginia, where the speaker's bike, named Frank, is part of an exhibition titled "Ruined," showcasing the work of builder John Ryland from Classified Moto.Background Story:The speaker's bike, Frank, was picked up by John Ryland for the installation after the speaker broke the master cylinder.The speaker and his partner traveled from Greensboro to Richmond for the weekend to see the exhibition and reconnect with Ryland.Exhibition Highlights:The exhibition features several of Ryland's iconic builds, including Frank and a bike from "The Walking Dead."The speaker reflects on the significance of seeing his bike displayed as art and the history behind it.Interview with John Ryland:Ryland discusses his journey as a motorcycle builder and the evolution of Classified Moto, which now includes a motorcycle shop, event venue, and hotel.He shares insights about the challenges of managing a multi-faceted business and the creative process behind building bikes.Karaoke and Community:Karaoke is a significant aspect of the venue, fostering community and social interaction among guests.Ryland and his wife, Alex, emphasize the importance of creating a welcoming space for people to gather and enjoy music.Future Plans:Ryland expresses a desire to continue building bikes, albeit at a slower pace, focusing on quality over quantity.The conversation touches on the impact of social media and AI on the motorcycle community and the importance of real-life interactions.Conclusion:The speaker encourages others to visit the museum and stay at Classified Moto, highlighting the unique experience and community atmosphere.The exhibition runs through the end of August, inviting visitors to explore the intersection of design and motorcycle culture.

Judging the Best Build at MotoCraft (Canada) with Stacy Mayfield & Craig Rod Smith of the Haas Moto Museum. We talk what makes a winner beyond looks: the builder’s story, passion, grit, and imagination. Craig breaks down why he loves bare metal and aluminum bodywork, how personality shows up in a bike, and why clever takes on common engines and exposed metalwork stand out. It was a blue-sky day with a bigger crowd than last year, and the vibe was all-in. Winners announced around 4:00 PM.Host: Sam Schneider (Bad Beard)What you’ll hear:How judges score more than aestheticsPersonality and ingenuity in custom buildsCraig’s 40+ years in building and racingWhy raw metal can be the ultimate flexWhy MotoCraft keeps them coming back#MotoCraft #HaasMotoMuseum #CustomMotorcycles #BadBeard #CraigRodsmith #StacyMayfield

On-site at Base 31, Hangar 6 (Prince Edward County, Ontario), host Sam Schneider (aka Bad Beard) sits down with Cecilia and Darren from The Moto Social to unpack why MotoCraft is a milestone for Canada’s motorcycle scene.What’s inside:Why MotoCraft is a first-of-its-kind Canadian festivalDemo rides, diverse vendors, food, and rare/unique bikes celebrating moto historyHow The Moto Social grew from Toronto to 26+ cities worldwide—building community for riders and non-ridersThe GTA + Quebec corridor as Canada’s largest rider populationBig summer turnout despite “cottage season” conflictsWhat’s next: growing the festival and deepening a sense of belonging in the moto subcultureIf you’re into real community, culture, and beautiful machines—hit Subscribe and ride with us.Host: Sam Schneider — Bad BeardGuests: Cecilia & Darren — The Moto Social#MotoCraft #TheMotoSocial #Base31 #PrinceEdwardCounty #BadBeard #MotorcycleCommunity #Canada #CustomMotorcycles

Recorded on location at Base 31, Hangar Six, for the first ever MotoCraft in Picton, Canada. Host Sam Schneider aka Bad Beard chats with Justine and Ilia, friends who rode in from New York City and Washington DC on a back roads adventure. Justine’s on a Triumph Street Twin with 14,000 miles, Ilia’s on a BMW with 40,000 miles, and both are all about the bikes, builders, and vibe.What we cover:Why MotoCraft lived up to the hypeRiding solo vs group rides for newer ridersThe joy of long back road milesA quick laugh about sharing cigarettesA shoutout to the band Webster's DictionaryGratitude for community and Mr. Chang connecting good peopleThey are rolling south after the show, and we are already talking about a New York meetup next. If you dig real rider stories and community-driven events, hit subscribe and ride with us.Host: Sam Schneider - Bad BeardGuests: Justine and Ilia#MotoCraft #Base31 #BadBeard #Triumph #BMW #MotorcycleCommunity #Canada #RoadTrip

Brian Kates of @MotoBrix, a custom bike builder from Toronto, Canada, discusses his craft and his BMW R100 RT custom build. Kates, who has been building bikes for about 10 years, was invited to the first MotoCraft show at Base 31, Hangar 6, for this particular build. He explains that his interest in BMWs began through friends, despite his initial preference for sport bikes.The BMW R100 RT custom features a European style, and Kates highlights his dedication to fabricating parts by hand, emphasizing his skills as a welder. He shares that his first BMW build was commissioned by a client introduced through a friend, which led to more opportunities and requests for similar custom bikes. While he appreciates the client-driven nature of some projects, he notes that it can limit pushing creative boundaries.Kates expresses pride in his work, stating that even though some aspects like paint and upholstery were outsourced, the majority of the build was done by him. He views the bike's polished, almost OEM appearance as a testament to his meticulous attention to detail and perfectionism. He estimates a potential price point of around $50,000 for such a high-end, labor-intensive build, acknowledging that it's a challenging price to justify in the current market.Discussing his daily rider, Kates mentions his fondness for his 1999 CBR900 Fireblade, a bike he has a strong personal connection with. He also touches upon the motorcycle community in Toronto, describing it as vibrant despite the shorter riding season. Kates notes that the winter months encourage builders to focus on projects, ensuring bikes are ready for spring. He also briefly discusses vehicle theft in Toronto, contrasting it with his perception of safety in the city. The conversation concludes with plans for dinner and Kates preparing to pack up his custom BMW.

Live from the MotoCraft Show in Picton, Canada, host Sam Schneider (aka Bad Beard) sits down with Harley stunt rider Lizard Ray. Part of the Highway Heathens and Crooked Clubhouse crew, Lizard Ray is known for high-energy wheelies, burnouts, and tandem stunts.She shares how she started riding dirt bikes at 25 before moving up to Harleys and the stunt scene. Her cross-border team rides year-round, heading south in winter for more seat time. Lizard Ray opens up about a major indoor crash that wrecked her bike but left her unhurt, the importance of dirt biking for training, and the injuries that come with the territory.As one of only two female Harley stunt riders in Canada (alongside Della Crew), she talks about breaking into a male-dominated sport, earning respect, and learning from the community. She also highlights how events like MotoCraft help bring bigger shows to Canada and grow the scene.Unfortunately, the SD card corrupted before we could capture the epic finale of this conversation—but there’s more to come with Lizard Ray in the future.#MotoCraft #HarleyStuntRider #HighwayHeathens #CrookedClubhouse #BadBeard #MotorcycleStunts #LizardRay

Paul Dutra, founder of Back Alley Moto Cafe, shares his journey from building motorcycles to opening a coffee shop—sparked by a craving for great coffee during motorcycle rides. He launched the business with a trailer debut at the Distinguished Gentleman’s Ride and later opened a brick-and-mortar location in Stouffville, Ontario.His trailer is a custom-built 1973 Triple E mobile coffee unit, outfitted with vintage espresso machines and grinders that he frequently calibrates to ensure top-notch quality. Serving an average of 300–400 customers a day, Dutra operates either solo or with a partner.He also speaks about the MotoCraft event, praising it as a major gathering for motorcycle enthusiasts and a rare opportunity to see unique bikes and talented builders in one place. You can find Paul on Instagram at @bamotocafe and on his website at bamotocafe.ca.

This episode of the Bad Beard Podcast captures a conversation between guest Karl Allen-Muncey—better known online as @zenmotorcyclemaintenance—and host Sam Schneider, also known as Bad Beard. Recorded live at the very first MotoCraft Show at Base 31 in Picton, Ontario, Canada, the discussion dives into Karl’s presentation on the mental health benefits of motorcycling.Karl explains how riding can lower stress hormones like cortisol, build social connections, and serve as a powerful tool for personal growth. He shares his own path into this work, which began after navigating major life challenges—including divorce and job loss—that pushed him to seek out healthy outlets and rediscover purpose.Throughout the conversation, Karl emphasizes the importance of investing in oneself and unapologetically pursuing passions, noting that motorcycles have played a pivotal role in his own journey of self-improvement. He praises the MotoCraft Show for its diversity, unique atmosphere, and community-driven celebration of motorcycle culture—standing apart from traditional events in Canada.His closing message? Be “selfish” in prioritizing your well-being and joy, because doing so ultimately benefits everyone around you. You can follow Karl’s work on Instagram at instagram.com/zenmotorcyclemaintenance, where he shares insights on both mental health and motorcycle maintenance.

This episode of the Bad Beard Podcast features a deep and engaging conversation between host Sam Schneider—known as “Bad Beard,” an actor and podcaster—and guest Jonathan Mariande, a filmmaker, photographer, and adventurer.The dialogue explores Jonathan’s journey in film production, from working in grips and lighting to directing and producing feature films. The conversation also dives into his unique personal path as a flat earther and documentarian, particularly focusing on his recent expedition to Antarctica for The Final Experiment—a controversial project designed to test flat earth theories alongside globe believers (“globers”).Jonathan offers candid insights into the realities of working in both union and non-union film environments and reflects on the evolution of his craft over the years. He discusses the challenges of independent filmmaking, the importance of camaraderie on set, and the balancing act of wearing many creative hats. The episode also touches on his philosophy of “staying in honor,” which emphasizes grace, open-mindedness, and respectful curiosity when confronting differing beliefs or controversies.The conversation further unpacks the details of the Antarctica trip, the group dynamics between flat earthers and skeptics, and the social media storm that followed. Jonathan describes the experiments conducted, the tensions and collaborations within the team, and the broader implications of challenging entrenched worldviews. He also shares updates on his ongoing projects—narrative features, documentaries—and his approach to storytelling as a continuous process of growth and exploration.Ultimately, this episode is a nuanced reflection on truth, belief, creativity, and the value of respectful dialogue amid controversy, all seen through the lens of a seasoned creator’s personal and professional evolution.🎥 Jonathan Mariande’s journey from grips and lighting to multifaceted filmmaker and adventurer.🌍 Behind-the-scenes look at The Final Experiment documentary filmed in Antarctica.🧠 The philosophy of “staying in honor” — embracing grace, questioning beliefs, and fostering respectful dialogue.❄️ Firsthand details of the Antarctica expedition and interactions between flat earthers and globers.🎬 Challenges and realities of independent filmmaking and balancing multiple roles.📱 Viral social media impact of Jonathan’s Antarctica content and the polarizing reactions.🤝 The importance of camaraderie and fun on set—and in life—despite differences and controversies.

At AIMExpo 2024, Sam (aka Bad Beard) sits down with Ya (@ayalolwut), a motorcycle content creator and community builder based in Salt Lake City. They talk about her journey into riding, the power of moto culture, balancing bikes with a day job in healthcare software, and why she’s all about good vibes, community, and maybe even racing one day.

In this special episode filmed live at AIMExpo, host Sam Schneider—aka Bad Beard—sits down with Caroline Reyes, better known as Doodle on a Motorcycle. Doodle shares how she began her moto journey in 2016 and evolved into a full-time content creator by 2021, inspiring women riders with her honest, educational, and empowering videos.Despite her petite frame, she tackles bikes like the Triumph Tiger 900 GT Pro and encourages confidence, skill-building, and community among riders. From upgrading her filming setup to repping the Motorcycle Industry Council at major events, Doodle opens up about her creative process, growth, and love for two wheels.

On today’s episode, we meet Sasha Sogolow, who shares his deep experience in both the film and off-road motorsports industries. He talks about his work at the AIM Expo, where his production company, Drive Media, captures the event’s energy for promotional content. Sasha traces his filmmaking journey back to film school and highlights the technical demands of shooting action sports, especially in tough environments like Baja. He recalls early successes using high-frame-rate technology and working on viral hits like the Recoil series and Ken Block’s Gymkhana series—though he also voices frustration over projects that never saw release.Sam relates, reflecting with humor on his own shift from filmmaking to stunt work and motorcycle sports, noting how his business has continued to thrive despite industry challenges. The conversation also explores the balance between creativity and business, the rapid evolution of drone technology, and the value of camaraderie in the creative world. Sasha wraps up by introducing a new venture: designing custom flags for off-road vehicles to better serve the needs of the enthusiast community.

On today’s show, that we’re titling, "Keeping memories alive," James Henderson reflects on the legacy of his late best friend, Peter Star, a renowned motorcycle traveler and cultural influencer whose life was marked by vibrant experiences as a radio DJ, motorcycle racer, and author of the book "Motorcycle Traveler." Following Peter's recent passing, James recounts their shared plans for distributing the book, which chronicles Peter's six-year journey through twelve countries, and the challenges that arose in bringing it to the public. The discussion expands to include the contributions Peter had as pivotal figure in motorcycle filmmaking, who faced difficulties in receiving recognition for his innovative work—such as pioneering camera attachments for bikes. As the conversation unfolds, it highlights Peter's generous spirit and significant impact on the motorcycle community, underscoring the importance of preserving their legacies through initiatives like the promotion of Peter's book and the acknowledgment of his contributions to the industry.

Fast friends, Sam(Bad Beard) and Roy(Roy’sToys) get the chance to chat at AimExpo!Roy Martin, the seasoned motorcycle builder shares insights from his 30-year career in custom bike building following his retirement from law enforcement. He discusses his collaboration with Motorcycle Missions to create a custom bobber for veterans, underscoring his commitment to community and craftsmanship. Roy emphasizes a design approach focused on details and low-sitting bikes with air ride systems, reflecting a blend of tradition and innovation in his family-run business, which includes his daughter and grandchildren. The conversation also explores the luxury custom bike market, highlighting client relationships and the significance of quality. Roy speaks about his riding experiences in Colorado and upcoming motorcycle events, expressing excitement for future projects and the desire to pass on his knowledge to his daughter, which illustrates his dedication to integrity and fostering a passion for bike building.

On this episode of Bad Beard talks to Miranda Cain, a participant in the Royal Enfield Build Train Race (BTR) program. She shares her thrilling experiences in the racing world as she prepares for her second season. She expresses both excitement and nerves, as the transition from learning to competing brings added pressure to perform amid new competitors. The BTR program, which empowers women to customize and race Royal Enfield motorcycles and welcomes international participants, fosters a strong sense of community and camaraderie among racers. Miranda reflects on personal challenges, such as past crashes, and emphasizes the importance of bike adjustments for improved performance. Additionally, she discusses her active engagement with social media to keep her audience updated on her racing journey, showcasing her passion and the supportive atmosphere of the racing environment.

In this detailed discussion Bad Beard talks Damon Woodruff, the president of the  @SturgisBuffaloChip  , the conversation explores the rich history and evolution of the Sturgis motorcycle rally , which has become a major cultural event since its inception in 1938. Damon shares insights on how the Buffalo Chip, established in 1981 by his father Rod Woodruff, emerged as a pivotal venue for the rally, highlighting its unique role in fostering a vibrant community atmosphere and offering diverse activities for attendees. The dialogue addresses the shift from traditional cowboy culture to modern motorcycle festivities, emphasizing inclusivity and misconceptions about motorcycle culture, as seen with the creation of Camp Zero aimed at engaging younger generations. Anecdotes about memorable experiences at events, future plans for festival celebrations, and the relationship between the rally and the city of Sturgis further illustrate the rally's dynamic nature, showcasing a spirit of adventure and community that continues to thrive amidst evolving interests in motorcycle riding.

On this episode Sam sits with Justin Dawes at the 2025 AimEXPO. Justin, the executive editor of Cycle World magazine, shares his unique journey into the motorcycle industry and the shifting dynamics of print media. He reflects on personal anecdotes, such as a near-accident during a press launch in Italy and his unconventional transition from motorcycle racing to journalism, catalyzed by key career opportunities despite economic challenges and the decline of traditional print operations. As he discusses the impact of digital media, the pressure to produce timely content, and the allure of AI-generated articles, Justin emphasizes the importance of authentic, reader-focused journalism. He underscores the significance of genuine experiences and community support in navigating the evolving landscape of motorcycle media, expressing a commitment to mentorship and fostering the next generation of writers and enthusiasts. The conversation highlights his passion for motorcycling, the beauty of the riding experience, and the enduring value of thoughtful storytelling in preserving motorcycle culture.

Over the years, America has had the fortune of importing some of Australia’s best—from Steve Irwin to Paul Hogan, Nicole Kidman to Heath Ledger. But on this day over a decade ago, we welcomed one of Australia’s fastest men on two wheels: Rennie Scaysbrook.I’ve not only had the pleasure of documenting this legend as he raced and tested an endless bevy of bikes around the world, but I also get to call him a dear friend. This year, at AIMExpo, I had the fortune of stepping out from behind the camera to sit and talk with my favorite underground Australian DJ and children's book author on camera about some of our adventures and what’s in store for this wide-open Aussie as he continues to proudly earn his new title of 'Merican.To learn more about this record setting, Pike’s peak winning, Isle of Man TT psycho, give the episode a listen. And for all his latest news and reviews be sure to check him out over at Cycle News. Thanks for following along and please rate review the show to help it continue to grow!

What a blast catching up with long time buddy and industry insider,  ⁨ ⁨@josegallina⁩ . While at the 2025 ⁨ ⁨@Aimexpousa⁩  we had the chance to talk the latest on  ⁨@MVAgustaMotor⁩ , his entry into machines, and what the future looks like for this man of many talents.Big thanks to  ⁨@vahnamoto⁩  for the support and Jose for his time. Check this episode out and please rate and review. You can't improve what you don't measure, so give me some feedback!

Hey guys, to start I wanted to first apologize to my recent guests for the delay in the release of their episodes. My attention has been directed to the work that currently pays the bills, and I haven't had the time to produce and share our interviews. Second, I want to apologize to YOU. It's my intent to create high quality material that entertains, informs, and shares some insight into my world. But my schedule as of late has me running wide open and I can't keep up with the output of my show. I know the expectation is something of my own creation, but anything worth doing is worth doing well, and thus my frustration and further request for your patience. The content of this episode directly addresses my frustrations and hopefully relays my intent to find support to appropriately scale and meet the demands of my show and in concert, my brand.It's a quick one I recorded on my drive up 75, but l wanted to get it out, and equally out of my own way. So check out my check in and thanks in advance for your continued support as I navigate the wild world of media creation and brand development.Have a great day y'all!!!

On this 2nd Tuesday Tale episode Sam and Meg humorously introduces the segment while playfully acknowledging the irony of sharing content on a Tuesday despite it being Saturday. In its traditional format, Sam selects one of the friends he’s filling on Instagram and tells a story about one of them. Today’s lucky contestant was Kyle Zubec, a tall, jovial personality from Florida. Sam highlights their fun times together in Florida through mutual friend TJ Tiffany. Sam then goes on to share a lighthearted account of Meg and Sam’s unexpected adventures in Chattanooga following a wedding in Franklin, sparked by a chemical fire in Atlanta. They recount their delightful explorations and newfound appreciation for the city, discussing their potential move and commuting logistics. Wrapping up, they reflect on their ski-themed party plans and local dining experiences, inviting viewers to connect with their journey while celebrating friendships across different places.

🎙️ Big Boy is back! Join host Sam Schneider, aka Bad Beard, as he sits down with pro BMX rider turned stuntman, Alex "Big Boy" Whistance. In this episode, Alex shares his inspiring journey from a 305-pound athlete exploring various sports to becoming an active BMX rider and content creator. He reflects on significant moments, including his mother's support and his early days filming BMX edits, which sparked his interest in content creation. The conversation delves into his transition from competitive BMX events to a lifestyle-oriented approach in video content, discussing the challenges of adapting to social media trends while maintaining authenticity. Alex also touches on his experiences working in stunts, obtaining his SAG-AFTRA card, and navigating industry changes influenced by AI. Tune in for an engaging discussion on passion-driven pursuits, resilience in creative careers, and the importance of community. Don't miss out on this insightful conversation! 🚴‍♂️🎬

In the first episode of 2025 Bad Beard and John Cooper discuss a range of topics reflecting on the challenges within the entertainment industry, particularly after a tumultuous year marked by the actors' and writers' strikes. They share personal anecdotes about Cooper's birthday and a trip to a cozy inn, which contrast with serious discussions about the evolving landscape of film industry opportunities, with many A list actors resorting to commercial roles due to a declining job market stemming from the COVID-19 pandemic and subsequent industry strikes. Sam and John delve into the complexities post-strikes, including outsourcing production overseas and the implications of streaming service profitability on job availability, while also shedding light on the dangerous conditions faced by stunt performers and crew, emphasizing safety versus producers' financial motivations. The conversation further explores the role of unions, meal penalties, crew dynamics, and anecdotal experiences from film projects, all framed within a broader context of resilience and adaptation in the ever-shifting entertainment realm. After the hemming and hawing subsided, John shared his passion for vintage Japanese cars and motorcycles, and the detailing modifications planned for his basement storage space and new studio. Engaging anecdotes about their experiences with vehicles featured in popular media, such as a Magnum PI car and a motorcycle from "Falcon and the Winter Soldier," enrich the conversation. They discuss the challenges of maintaining their collection in cooler weather and express a desire to revive a popular podcast while fondly recalling previous successful episodes. Sam reflects on his experiences in Los Angeles, including a memorable encounter at a Ducati event meeting Keanu Reeves. As they look forward to automotive events like the AIM Expo and One Moto Show, they invite listeners to check event dates and emphasize the show's growth. The conversation highlights their enthusiasm for the automotive community and playful interactions with friends.

In this episode, host Sam Schneider known by "Bad Beard" sits down with the legendary Josh Slay at  @XGames  2024 for an inspiring and action-packed conversation. Slay shares his journey from growing up in Hawaii, with a famous surfboard shaper father, to becoming a pioneer in aerial surfing and action sports innovation. The interview dives deep into his contributions to wake surfing, the development of the  @Official.Motowinch  and his transition to shaping boards as a tribute to his father’s legacy. Sam and Josh also explore the evolution of #actionsports, the balance between risk and passion, and the power of community. Slay's reflections on life after facing challenges like cancer bring a heartfelt message about gratitude, growth, and inspiring the next generation of athletes. Tune in to hear more about Slay’s ventures, his Blast Off Air Show, and his triumphant return to #Hooligan racing.

In the latest episode of "Tuesday Tales," host Sam Schneider, known as Bad Beard and his partner Meg, engage in a warm conversation centered around their friend Andrew Campo, who is deeply involved in the motorcycle industry and runs @vahnamoto. They reminisce about their first meeting in Denver, share anecdotes from a recent road trip, and highlight the excitement and risks associated with riding motorcycles, including a humorous near-miss incident. The duo reflects on the impact of social media changes, particularly the Instagram algorithm, on their sense of community while expressing a desire to foster deeper connections through their podcast. As they discuss their podcasting journey and the technical pleasures of creating content, they celebrate personal growth and community engagement, teasing an upcoming episode that promises to involve the audience, leaving listeners eager for more.

Bad Beard introduces a new segment called Tuesday Tales where he shares stories about people he follows on his instagram, starting with college friend Heidi Hempfling. He also recounts his recent trip to Costa Rica for a wedding, detailing challenges with accommodations. After a successful wedding, he shares a whirlwind of events, including work in Atlanta, attending a family reception in Orlando, and preparing for the holiday season. Bad Beard expresses excitement for future episodes of Tuesday Tales, discussing his efforts to connect with new followers and improve social media interactions. He plans to release bulk episodes for live events to avoid backlog issues and welcomes audience engagement and suggestions for improvement.

In this episode host Sam Schneider, aka Bad Beard, delves deep into the creative mind of Mouse Rawk, a talented street artist with a passion for vibrant, transformative urban visuals. Recorded at X Games 2024, the duo covers everything from unconventional street art materials like Saran wrap to sourcing paints on a tight budget. Mouse shares insights about blending gaming culture with urban art, the journey of art as a lifestyle, and balancing personal family life with artistic pursuits. The conversation touches on authenticity, creativity's trials, and staying true to artistic vision, all with a splash of humor. Tune in for stories that span street art's challenges to joyful triumphs, and watch Mouse's legendary mustache steal a few moments of spotlight!

In this episode of the Bad Beard Podcast, host Sam Schneider, aka Bad Beard, sits down with Ventura-based artist Pat, founder of Gamut. Pat shares his journey from a career as a personal trainer to becoming a full-time artist known for his interactive murals and community-driven art projects. The conversation delves into Pat's unique approach to art, blending fitness, meditation, and personal growth into his creative process. Pat reflects on overcoming challenges shaped by a strict upbringing, his spiritual exploration through meditation, and the influence of martial arts like jiu-jitsu on his mindset and art. Together, they discuss the power of community engagement, letting go of perfectionism, and embracing authenticity in art and life. Pat also reveals exciting plans for a new studio space dedicated to art, wellness, and community events in Ventura.