PODCAST · business
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
by Consumer Behavior Lab
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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Episode 29: Valentine's Day
In this episode, we explore the intricate world of Valentine's Day, online dating, and the hidden truths behind survey data, revealing the discrepancies between claimed motivations and actual behaviors through insightful studies and field experiments
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Episode 28: The Big Game: Costly Signaling and the Public's Trust
In this episode, we discuss the influence behind Super Bowl ads and how concepts like costly signaling and cultural imprinting help consumers align with brands.
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Episode 27: Behavioral Economics with Mark Earls
In this episode we chat with award-winning author Mark Earls about concepts such as loss aversion, the false consensus effect, and behavioral science's impact on economics.
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Episode 26: Crossroads of Consumer Psychology and Marketing
In this episode we sit down with Phill Agnew, the Senior Product Marketing Manager at Buffer and Host of the Nudge Podcast, to discuss the halo effect, the illusion of labor, and the behavioral science behind special days.
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ABOUT THIS SHOW
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
HOSTED BY
Consumer Behavior Lab
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Frequently Asked Questions
How many episodes does Behavioral Science For Brands: Leveraging behavioral science in brand marketing. have?
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. currently has 4 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Behavioral Science For Brands: Leveraging behavioral science in brand marketing. about?
The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies...
How often does Behavioral Science For Brands: Leveraging behavioral science in brand marketing. release new episodes?
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. has 4 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Behavioral Science For Brands: Leveraging behavioral science in brand marketing.?
You can listen to Behavioral Science For Brands: Leveraging behavioral science in brand marketing. on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Behavioral Science For Brands: Leveraging behavioral science in brand marketing.?
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. is created and hosted by Consumer Behavior Lab.
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