Better Business Owners Podcast

Get ready for a sizzling summer campaign! In this episode, Jack shares top strategies for creating engaging summer-themed content that resonates with your audience. From highlighting seasonal products to using vibrant visuals and planning in advance, we’ll dive into how small business owners can leverage the summer season to boost engagement. Plus, tips for keeping the momentum going after summer fades. Tune in to make this summer your most successful one yet!

Struggling to keep track of your content scripts, audio, and editing assets? In this episode, Jack shares how small business owners can organize their content effectively and implement disaster recovery plans to protect valuable data. Learn practical steps for organizing digital files, cloud storage, and ensuring business continuity with backup systems. Plus, tips for staying organized across multiple platforms like YouTube and social media. Tune in to keep your content safe, accessible, and stress-free!

It's my 100th episode! Celebrate with me and learn how to use tools like Google Trends to create relevant content that attracts new clients. From keyword research to community insights, discover the tools you need to stay ahead of the curve and transform your content strategy. Let's make your business the next trend! 🚀🎉

Ready to forge deeper connections with your audience? Discover creative behind-the-scenes content ideas that build trust and show the human side of your business. From daily operations to team introductions and even "fails," learn how to use authenticity to attract a loyal community. Let's pull back the curtain and get personal! 🎭✨

Ready to turn your content into a blockbuster hit? Learn how small business owners can apply Hollywood scriptwriting techniques to create engaging, captivating content. From strong hooks to relatable characters, we'll explore how to tell your brand's story effectively. 🎬 Don't just create content, create experiences!

Discover the power of subtle visuals and how to use them to attract more clients. From color psychology to typography and composition, learn the techniques that make some content so engaging. For small business owners, male and female, this episode is a must to create more profitable content. Don't underestimate the power of subtle visuals! 🎨✨

Struggling to create impactful content? Discover how Google AI Studio can revolutionize your content strategy, from idea generation to optimization, helping you generate more profit and create new opportunities for your business. Learn how to use this powerful AI tool to elevate your content game and unlock your business’s full potential. 🚀 Don’t wait, start creating smarter now! Try Google AI Studio Here: https://aistudio.google.com

Struggling to come up with fresh content ideas? Learn how to ethically “steal” inspiration, adapt it, and make it uniquely yours! Inspired by Austin Kleon’s Steal Like an Artist, this episode dives into practical strategies for small business owners to unlock creativity, connect ideas, and stand out. ✨ Don’t wait for inspiration—create it! Get your copy of “Steal Like An Artist” here: https://a.co/d/4Cah5nL

Discover the game-changing trends that defined content creation in 2024! From revolutionary AI tools to must-have gadgets and platform updates, Jack is unpacking the biggest innovations shaping the creator landscape. Learn how to leverage these tools and strategies to elevate your content game in 2025. Don’t miss this insider’s guide to staying ahead!

Ready to dominate 2025 with your content strategy? In this episode, Jack breaks down how to set SMART goals, leverage AI tools, and tap into short-form video trends to stay ahead. Plus, discover the biggest shifts coming to content creation and how to position your business for success in the new year. Let’s start 2025 strong!

Ready to make your holiday content shine? In this festive episode, Jack breaks down 5 proven Christmas content strategies—from Starbucks’ Red Cup Contest to Coca-Cola’s emotional storytelling—that drive real engagement. Learn why these ideas work and how you can use them to connect with your audience and boost your business this holiday season. Don’t miss out—your best Christmas campaign starts here! 🎅✨

Ready to make your content go viral? In this episode, Jack Fortenbery dives into Brendan Kane’s The Guide to Going Viral to uncover proven strategies for creating shareable, attention-grabbing content. Learn how to hook your audience in three seconds, tap into emotional triggers, and use storytelling to sustain engagement. Plus, discover why consistency and analytics are your secret weapons for building a brand that resonates. If you want your content to reach new heights, this episode is a must-listen! Get the book here: https://a.co/d/bwDZDcI

Are you missing a critical part of content creation? In this episode of the Better Business Owners Podcast, we uncover the superpower that separates successful creators from the rest—the ability to judge their own content like an audience member. Discover how to gain a fresh perspective on your videos, spot weaknesses before your viewers do, and create content that truly resonates. Plus, learn practical strategies for seeing your work through your audience's eyes, including audience-centered questions and data insights. Don’t just create content; create content that connects!

Jack Fortenbery breaks down the art of an engaging introduction, covering the ideal length, timing, and purpose behind a great intro. Learn why your intro matters and discover quick tips to boost your viewer retention from the very start. Perfect for small business owners looking to make a memorable first impression!

In this episode, Jack Fortenbery dives into the top three camera picks for 2024, just in time for Black Friday! Learn which cameras best suit your content creation goals, from the AI-powered Insta360 Link 2 Webcam to the ultra-portable DJI Osmo Pocket 3 and the cinematic Sony FX30. With limited-time deals on each, this is the perfect moment to level up your content without breaking the bank.

In this Thanksgiving special, Jack Fortenbery explores the power of gratitude and how it can elevate your mindset, improve resilience, and strengthen business relationships. Discover how simple practices, like daily gratitude reflections and customer appreciation, can lead to big gains in productivity and positivity. If you’re ready to see your business from a fresh perspective, tune in for tips on embracing thankfulness to boost your success!

Should small business owners consider adding drone footage to their content strategy? In this episode, Jack explores the pros and cons of using drones for your business, from stunning aerial shots to potential legal and financial challenges. Jack will also dive into which industries benefit most—like real estate, tourism, and construction—and whether a drone can help take your content to the next level. Tune in to find out if a drone could be the game-changing tool you need!

Are you a small business owner with a content-driven strategy? In this episode, Jack breaks down the top 5 CRMs that can help you track, manage, and optimize your content creation process. From HubSpot to Keap, we’ll explore the features, pricing, and how these tools can boost your engagement and conversions. Whether you're running email campaigns, managing social media, or publishing videos, find the CRM that best suits your business needs.

In Episode #84 of the Better Business Owners Podcast, host Jack Fortenbery explores the power of content chaining—a strategy that keeps your audience engaged by directing them to more of your content. Drawing from successful creators like Ali Abdaal and Marques Brownlee, Jack shares three actionable tips: providing a clear next step, creating binge-worthy playlists or series, and incorporating calls to action (CTAs) throughout your content. Learn how to increase watch time, boost engagement, and create a seamless content journey that keeps your audience coming back for more. Don’t miss out on these simple yet effective tactics to grow your digital presence!

In Episode #83 of the Better Business Owners Podcast, Jack Fortenbery dives into the world of Halloween marketing, revealing how businesses can create content that captivates audiences during the spooky season. Drawing from standout campaigns like Burger King’s “Scary Clown Night,” Reese’s “Halloween Candy Converter,” and Pottery Barn’s “Boo-jee Ball,” Jack highlights strategies to engage your audience through creativity, problem-solving, and nostalgia. Whether you’re planning fun, spooky, or sophisticated Halloween content, this episode is packed with tips to help your business stand out. Tune in for tricks and treats to turn your Halloween content into a real hit!

In Episode #82 of the Better Business Owners Podcast, Jack Fortenbery delves into one of the most crucial elements of content creation—the hook. Drawing inspiration from the Creator Hooks newsletter, Jack shares four actionable strategies that successful content creators use to grab attention right from the start. Learn how to craft hooks that address your audience's pain points, create curiosity, evoke emotions, and continuously improve through testing. If you want your content to stand out and increase engagement, this episode is packed with insights that can transform your approach. Tune in to learn how the right hook can make all the difference! Sign up for the Creator Hooks Newsletter Here: https://creatorhooks.com/

In Episode #81 of the Better Business Owners podcast, Jack Fortenbery tackles the hardest challenges in entrepreneurship using insights from Ben Horowitz’s The Hard Thing About Hard Things. Learn how to embrace the inevitable struggles, make tough decisions when there are no easy answers, and lead through uncertainty—especially when building and managing your digital content strategy. This episode is packed with practical advice to help small business owners push through tough times and focus on what truly drives success. Get The Hard Thing About Hard Things HERE: https://a.co/d/hQhYjmA

In Episode #80 of the Better Business Owners podcast, Jack Fortenbery explores Now You See It by Cathy Davidson, a groundbreaking book that challenges how we think about work, learning, and attention in today’s digital world. Discover how “attention blindness” impacts your business decisions, why collaborative learning is the key to future success, and how adaptability is essential in a constantly changing landscape. Perfect for business owners looking to enhance productivity, innovate, and thrive in the modern age. Get Now You See It HERE: https://a.co/d/9OfDiXJ

In Episode #79 of the Better Business Owners podcast, Jack Fortenbery delves into One Million Followers by Brendan Kane, revealing the strategies Kane used to grow a massive social media audience in just 30 days. Learn how to create content that resonates, test and optimize your approach, and leverage strategic partnerships to accelerate your growth. More than just a numbers game, this episode teaches you how to build an engaged, loyal community around your brand. Perfect for small business owners, content creators, and aspiring influencers looking to scale their online presence. Get One Million Followers HERE: https://a.co/d/1Y3Hqr0

In Episode #78 of the Better Business Owners podcast, Jack Fortenbery breaks down Growth Hacker Marketing by Ryan Holiday, revealing the low-cost, high-impact strategies that have helped companies like Dropbox and Airbnb grow exponentially. Learn how to implement growth hacking principles, from product-market fit to viral marketing tactics, and discover how continuous experimentation can drive sustainable business growth. Whether you’re a small business owner or startup founder, this episode will help you unlock your company's growth potential without breaking the bank. Get Growth Hacker Marketing HERE: https://a.co/d/dWu1HKl

In Episode #77 of the Better Business Owners podcast, Jack Fortenbery explores the fascinating insights from Blindsight by Matt Johnson and Prince Ghuman. Discover how subconscious processes like cognitive ease and implicit bias shape customer decisions, and how you can craft marketing strategies that tap into these hidden influences. Learn how to create simple, powerful branding that resonates on a deeper, instinctual level—while staying ethical and building lasting customer relationships. If you want to unlock the science behind what drives your audience, this episode is a must-listen! Get BlindSight HERE: https://a.co/d/7QfjiwK

In this episode, Jack Fortenbery explores the transformative business strategy outlined in Joe Pulizzi’s Content Inc.. Learn how to build a successful business by leading with content, and why developing a loyal audience before monetizing is the key to sustainable growth. Jack walks you through the seven-step Content Inc. model, providing actionable insights on how to start and scale a content-driven enterprise. Buy the book here: Content Inc.

In this thought-provoking episode, Jack Fortenbery discusses the concepts from Tim Wu’s The Attention Merchants. Discover the history and evolution of the attention economy, and how businesses have monetized our focus over the years. Jack shares insights on how to ethically capture and maintain your audience's attention in a world where distractions are endless, and attention is a precious commodity. Buy the book here: The Attention Merchants

Join Jack Fortenbery as he delves into The Persuasion Code by Dr. Christophe Morin and Patrick Renvoisé. This episode explores the science behind persuasion and how you can use neuromarketing principles to effectively engage your audience's primal brain. Learn how to craft messages that not only capture attention but also drive meaningful action, turning prospects into loyal customers. Buy the book here: The Persuasion Code

In this episode, Jack Fortenbery breaks down the key strategies from Content Fortress by Kim Garst and Jason Schemmel. Learn how to create a resilient content strategy that not only attracts your ideal clients but also safeguards your business against the unpredictable nature of the digital landscape. Discover the importance of building a "Content Fortress" and how it can ensure long-term success. Buy the book here: Content Fortress

In this episode of Better Business Owners, we explore how to master YouTube Shorts to grow your business. Learn key strategies for creating engaging content, maximizing engagement, and leveraging monetization opportunities. Discover how to analyze performance and refine your strategy to achieve the best results. Don’t forget to check out our blog for more in-depth articles and listen to new episodes every Monday morning! www.cdpmediainc.com

In this episode of Better Business Owners, we explore YouTube’s new monetization rules and their impact on small creators. Learn strategies for meeting the new thresholds, maintaining audience engagement, and diversifying your revenue streams. Discover practical tips for maximizing your income and building a sustainable channel. Don’t forget to check out our blog for more in-depth articles and listen to new episodes every Monday morning! www.cdpmediainc.com

 In this episode of Better Business Owners, we explore YouTube’s new rules for AI-generated content and their implications for content creators. Learn how to comply with the new policies, the benefits of transparency, and strategies to optimize your AI-generated content. Discover the importance of quality and innovation in leveraging AI for your business. Don’t forget to check out our blog for more in-depth articles and listen to new episodes every Monday morning! www.cdpmediainc.com

In this episode of Better Business Owners, we explore the best platforms for distributing your content. Learn how to understand your audience, diversify your platforms, and use platform-specific strategies to maximize your reach. Discover practical tips for tracking performance and refining your strategy. Don’t forget to check out our blog for more in-depth articles and listen to new episodes every Monday morning!

In this episode of Better Business Owners, we discuss the ideal posting frequency for social media content. Learn how to balance consistency and quality, use analytics to optimize your schedule, and leverage scheduling tools to stay organized. Discover practical tips for maintaining an effective social media presence. Don’t forget to check out our blog for more in-depth articles and listen to new episodes every Monday morning! www.cdpmediainc.com

In this episode of Better Business Owners, we explore the various types of content you can create for your business. Learn how to tailor your content to your audience, leverage multiple formats, and analyze performance to refine your strategy. Discover practical tips for choosing the right content to engage and grow your audience. Don’t forget to check out our blog for more in-depth articles and listen to new episodes every Monday morning! www.cdpmediainc.com

In this episode of Better Business Owners, we explore how beginners can start creating content. From setting goals and choosing the right content type to engaging with your audience, learn practical tips to kickstart your content strategy. Discover the importance of consistency and quality, and find out how to build a strong foundation for your business. Don’t forget to check out our blog for more in-depth articles and listen to new episodes every Monday morning! www.cdpmediainc.com

In this episode of the Better Business Owners podcast, host Jack Fortenbery sits down with financial expert James Laster to explore how small business owners can strategically invest in content creation and effectively reinvest the profits. Discover the importance of content investment, key financial considerations, budgeting tips, and smart reinvestment strategies. Learn how to measure success, avoid common pitfalls, and plan for long-term financial growth. Tune in for actionable insights to optimize your content strategy and boost your business. https://www.instagram.com/leo_lion7881/ https://www.linkedin.com/in/james-laster-m-ed-195556175  www.cdpmediainc.com

In this episode of Better Business Owners, Jack explores the critical role of lighting and audio in crafting compelling business stories. From historical uses in theater and radio to modern techniques accessible to small businesses, discover how these elements can elevate your brand’s narrative. Learn practical tips for integrating lighting and audio, and find out how to create engaging content that resonates with your audience. Don’t forget to check out our equipment guide and listen to new episodes every Monday morning! For more resources visit www.cdpmediainc.com

In this episode of Better Business Owners, Jack explores the remarkable transformation of video production from the early days of expensive TV commercials to today’s era of affordable online content creation. Learn how small businesses can leverage technological advancements to create high-quality videos that engage and captivate audiences. Tune in for a fun and educational look at the history and future of video marketing. Don’t forget to check out our equipment guide and listen to new episodes every Monday morning! for more resources check out www.cdpmediainc.com

In this episode of Better Business Owners, Jack explores the fascinating evolution of audio marketing from radio ads to podcasts and social audio platforms. Discover how small businesses can leverage these changes to connect with audiences in more personal and impactful ways. Tune in for practical insights and tips to enhance your audio marketing strategy. Don’t forget to check out our equipment guide and catch new episodes every Monday morning! visit www.cdpmediainc.com for more info and resources

In this episode, Jack explores the art of marketing video length in 2024. We discussed tailoring video content to match platform norms and audience expectations across various social media platforms. Additionally, he navigated through the sales funnel, highlighting optimal video lengths for each stage. Finally, we explored different video types and emphasized the importance of aligning length with content depth. Tune in to learn how to maximize the impact of your video marketing efforts! visit www.cdpmediainc.com for more information and resources!

Join host Jack Fortenbery as he uncovers the essential steps to mastering YouTube video creation in 2024! From researching your topic to optimizing for search engines and everything in between, He’ll guide you through each step of the process. Whether you're a beginner or seasoned creator, this episode will provide valuable insights to help you craft compelling videos that captivate your audience and drive results. Don't miss out on this must-listen episode of the Better Business Owners podcast! visit www.cdpmediainc.com for more information and resources!

Join host Jack Fortenbery in this riveting episode as he reveals the secrets to turning your podcasting passion into profit in 2024. Discover essential tips, strategies, and insights to maximize your podcast's earning potential and unlock financial success. Whether you're a seasoned podcaster or just starting, this episode is a must-listen for anyone looking to monetize their podcasting efforts and achieve financial freedom. Tune in now and unleash the power of podcast profits! visit www.cdpmediainc.com for more tools and resources

Join Jack in this episode of the Better Business Owners Podcast as he dives into the transformative world of content collaboration. Discover how leveraging partnerships and collaborations can expand your reach, engage new audiences, and drive business growth in 2024.

Jack explores the art of content curation and its pivotal role in business success in this episode of the Better Business Owners Podcast. Join Jack as he uncovers tips and strategies to curate and share content that captivates your audience effectively, builds brand authority, and fosters meaningful engagement. visit www.cdpmediainc.com for more tools and resources

In this episode of the Better Business Owners Podcast, Jack discusses content distribution, offering actionable strategies tailored specifically for small business owners. Join Jack as he uncovers the keys to maximizing the reach and engagement of your content, helping you connect with your audience in meaningful ways. Visit www.cdpmediainc.com for more resources to help you create content for your business

Join Jack in this episode of the Better Business Owners podcast as he uncovers the power of content repurposing in 2024. Discover how to breathe new life into your existing content by transforming it into different formats to reach a wider audience. From AI-powered tools to creative strategies, learn how to leverage content repurposing to maximize your marketing efforts and drive business growth. Tune in to unlock the power of repurposing and take your content strategy to the next level! Visit www.cdpmediainc.com for more resources

In this episode of the Better Business Owners podcast, Jack gives you some tips about the art of measuring content marketing ROI for small businesses. Join Jack as he uncovers the essential metrics and analytics crucial for tracking the success of your marketing endeavors in 2024. From website traffic and lead conversions to revenue and social media engagement, discover the key indicators that will empower you to assess the impact of your content strategy effectively. Tune in to learn how to leverage the right tools and formulas to unlock valuable insights and drive business growth through content marketing. visit www.cdpmediainc.com for more content creation resources for your business.

Join host Jack Fortenbery on the Better Business Owners podcast as he dishes out some tips about time management for small business owners navigating content creation. In this episode, Jack unpacks twelve invaluable time management tips tailored specifically for entrepreneurs juggling the demands of content creation. From identifying peak productivity hours to utilizing productivity tools and delegation strategies, listeners will discover the actions to optimize their workflow and produce quality content consistently. Tune in to unlock the secrets to efficient content creation and take your business to new heights. Visit www.cdpmediainc.com to learn more