PODCAST · business
Big Fun, Small Business: An audio sketchbook for building a business that feels good
by Deanna Seymour | Graphic Designer + Community Founder
Humans evolve. Ideas change. And honestly, how is a creative human supposed to stick to one podcast idea for half a decade and a ton of episodes? I have no idea.That’s why Big Fun, Small Business is an audio sketchbook of all the things I’ve explored since starting back in 2020. It’s a collection of ideas, rants, pep talks, tips, and a very real evolution of what it looks like to build a business when your values are rooted in experimentation, creativity, and being true to yourself.Some episodes might have old ads to products I tried that don’t exist anymore. But for someone who started with a podcast called Imperfect Party, I say eff it. This audio sketchbook celebrates the mistakes, the pivots, the tears. It’s a journey, and kind of a wild ride. Because no matter what a well oiled sales page tells you, running a business is hard, but it can also be a lot of fun.If you hear something you want to chat abo
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Why Highly Sensitive People Feel Like They're Too Much and Not Enough with Melissa Parks
If you’ve ever been called “too sensitive” or felt like you’re somehow both “too much” and “not enough,” you’re going to want to push play on this chat with Melissa Parks, Ph.D., a therapist-turned-coach, new author, and expert on self-compassion, inner critics, and finding peace with who you truly are.In this episode:3:13 Embracing sensitivity and why it’s not a flaw6:49 Why self-compassion is a lifelong practice (not a finish line!)10:03 The “too much / not enough” paradox and why we feel both15:01 How your inner critic is a sneaky shapeshifter23:49 The power of writing a letter from your 80-year-old selfHang out with Melissa:https://melissaparks.comhttps://instagram.com/melissaparkshttps://facebook.com/melissaparkshttps://linkedin.com/in/melissaparksHang out with Deanna:https://deannaseymour.comhttps://instagram.com/thedeannaseymour 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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Creative Entrepreneur Retreats that Inspire Action with Jaime Nolan
I’m chatting with Jaime Nolan from the Anima Collective about why a retreat should send you home with a plan, and how ADHD or multi-passionate business owners can actually get stuff done (and not want to burn their businesses down every six weeks!)In this episode:2:27 The amazing retreat house that makes it all possible5:49 Why in-person retreats help women entrepreneurs break through7:25 Planning your business year so you don’t scramble last-minute10:31 The “six months vs. six weeks” theory for business progress14:48 How multi-passionate/ADHD entrepreneurs can rotate their offers for more focusHang out with Jaime:https://www.theanimacollective.comhttps://www.instagram.com/the_anima_collectivehttps://www.linkedin.com/in/jaimenolanhttps://www.youtube.com/@theanimalcollectiveHang out with Deanna:https://deannaseymour.comhttps://instagram.com/thedeannaseymour 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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Money Mindset and Making More Money Without Feeling Gross with Melissa Mittelstaedt
I'm talking with Melissa Mittelstaedt, an Accredited Financial Counselor®, about why focusing on money in your business doesn't make you greedy or gross. We get into the "$80k month" posts that drive me bonkers, gross vs. net, and whether you can be rich without being a total jerk.In this episode:0:00 Why focusing on money in your business doesn't make you an a$$hole3:30 The "ick" of six-figure-month posts in online business11:30 Gross vs. net and what those money brag posts leave out18:30 How to use discernment when a money post triggers you25:00 Maaaaybe a couple rich people who aren't jerks33:00 Why your business and personal finances need equal attention40:00 Defining what "rich enough" actually looks like for YOUHang out with Melissa:https://www.melissamitt.com/linkshttps://www.instagram.com/_melissamitt/https://www.linkedin.com/in/melissa-mittelstaedt/Hang out with Deanna:https://deannaseymour.comhttps://jointheplayhouse.comhttps://instagram.com/thedeannaseymour 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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Building a Business Without Social Media with Seth Werkheiser
I’m talking to Seth Werkheiser from Social Media Escape Club about getting off social media, building simple websites, and finding a better way to connect with people online.In this episode:2:36 Building simple websites from scratch5:06 Why simple websites feel empowering8:17 My rant about long sales pages14:06 Seth’s social media history and leaving17:35 How he gets clients without socialHang out with Seth:https://socialmediaescape.club/Hang out with Deanna:https://deannaseymour.comhttps://jointheplayhouse.comhttps://instagram.com/thedeannaseymour 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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Curating Content That Connects for Your Newsletter with Kate Sage
I’m obsessed with this simple idea for sharing your work without burning out. Kate Sage is using a weekly podcast digest to add value to her email newsletter, showcase her expertise, and shout out other creators.In this episode:0:00 Why she ditched the idea of starting a podcast and did this instead2:33 The simple format behind her weekly podcast digest5:49 How she stays consistent without burning out or overthinking content12:00 Why her audience actually reads and loves these emails17:10 How this idea evolved from something that wasn’t working24:00 The unexpected way curating content builds trust and authorityHang out with Kate Sage:sageef.comHang out with Deanna:deannaseymour.com jointheplayhouse.com instagram.com/thedeannaseymour 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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Pricing, Permission, and Doing Business Differently (Without Following the Rules) with Jess Langley
What if building your business felt more like trusting yourself... and less like following someone else’s rules for pricing, marketing, and growth?In this episode:00:00 Intro to Jess Langley, business doula + creative entrepreneur02:50 What a business doula is and how it applies to online business07:20 Using astrology for self-awareness and business decisions10:00 What a business astrology reading includes (branding, pricing, marketing)16:10 How to price your work based on value + ditch the starving artist mindset22:20 Spice Girls, creativity, and building a business that actually fits youHang out with Jess:https://www.thecolorfuljess.com/ https://www.threads.com/@thecolorfuljess https://www.instagram.com/thecolorfuljess/ https://creators.spotify.com/pod/profile/alwaysevolvingcoffeechats/Hang out with Deanna:https://deannaseymour.com https://jointheplayhouse.com https://instagram.com/thedeannaseymour 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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What Is an Instagram Static 9 Grid (And Why It Might Be Your Favorite Business Move)
Your Instagram doesn’t have to run your life.I’m breaking down how a static nine grid lets you look like an active, legit business on Instagram without constantly posting.In this episode:0:00 What a static nine grid actually is2:01 Why it frees you from showing up on Instagram constantly5:00 What you can include in your posts9:34 How to showcase your offers without being weird18:39 How to post it in the correct order and how many you actually needSpoiler: you might only have to do this once. 👀Learn more about static 9 grids:https://deannaseymour.com/static9gridHire Deanna to create your staic 9 grid:https://deannaseymour.com/staticgridHang out with Deanna:https://deannaseymour.com https://jointheplayhouse.com https://instagram.com/thedeannaseymour 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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Why I Changed My Podcast Again and What I’m Doing Instead
I’m rebuilding my podcast in a way that actually works for how my brain and business operate.I share why I combined everything into one feed, how I’m thinking about content now, and what I’m doing about social media going forward.In this episode:0:00 Why I changed the podcast name and format0:33 My history with past podcasts and why I keep evolving2:18 Why I combined everything into one feed4:28 The new series “Cool People Doing Cool Things”10:49 My personality tests and what they say about how I work13:48 My current social media experiment and boundariesHang out with Deanna:https://deannaseymour.comhttps://jointheplayhouse.comhttps://instagram.com/thedeannaseymour 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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The Online Business Shame Show
In this episode, I’m sharing the audio from a live Zoom call where business owners anonymously talked about courses, memberships, and coaching programs they regret buying.We dig into the marketing tactics that hooked us, the situations we were in when we clicked “buy,” and the shame a lot of people carry afterward.If you’ve ever bought something in your business and later thought wait… what just happened? — you’re definitely not the only one.If you want help slowing down before your next purchase, check out my 🤑 Before You Buy Buddy, a simple tool designed to help you pause and think things through before clicking “buy.”https://deannaseymour.com/robot-buddies 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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A Really Big Announcement...
I love creating connections and getting to know super cool people on my podcast, over years of different variations of my podcast. Recently, I have been experimenting with how much content I put out, and how many episodes I put out, and I am trying to decide what is crucial in supporting my business and what may be taking up a bit too much of my energy.In this episode, I talk about:Your business should fit YOUR life, not the other way around! Does the podcast stir up business or is email where it's at? My new favorite thing. And guess what? You’re invited!Go to: deannaseymour.com/taking-a-break-from-the-podcast/ for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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Daily Podcasts for a YEAR with Suzanne Culberg
Ever wondered what it takes to create a year's worth of podcasts? 365 episodes of commitment, content, and sprinkles of life lessons. Suzanne Culberg is doing just that, and she's sharing her take on podcasts, business "norms", and boundaries. Suzanne Culberg is the unstoppable force behind "The Nope Coach" podcast. She is bringing daily doses of wisdom, wit, and whatever she darn well pleases as she shares her experiences throughout the entire process, some of her favorite episodes, and some biggest "ah-ha" moments. In this episode, Suzanne and I talk about:Keep it simple. No elaborate production schedules, just raw content.Building a community that listens, engages, and doesn't need to be told what to do.Boundaries aren't just rules, they're about self-care in every aspect.Go to: deannaseymour.com/podcasting-with-suzanne-culberg/ for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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Connection Over Conformity: Content + Burlesque with Kellita Maloof
Kellita Maloof, a conscious burlesque mentor who captivated me through her TED Talk and documentary, is joining me on the podcast to share how she guides women to show up as their true selves, bringing vulnerability and raw power to the stage. She advocates for a delicate balance, urging us to utilize our thoughts as tools to support our aspirations and emotions, rather than letting them restrain us.In this episode, Kellita and I talk about:Rebrand like a boss! Deanna's take on picking personality over normsGet inside the glittery world of burlesque as Kellita unravels the emotional thread between performers and the audience.When you stop seeking approval and start feeling alive you start reclaiming your sparkle!Go to: deannaseymour.com/authentic-content-creation/ or the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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Getting Kicked Off Instagram with Kathleen Oh
What would you do if you woke up one day and your social media accounts were *poof* gone? What would happen to your business? When Kathleen Oh was deleted from Instagram, with no customer service to call, and no one to help her recover the account, she was scared and hurt. As creators, we often think that it is a mutualistic relationship between us and algorithms, but the truth is everyone on social media can disappear from the platform in a second, and if you have built your business on these platforms that can be a scary thing! (Just think of the great March 2024 social media outage that had influencers shaking for a few hours😶🌫️)In this episode, Kathleen and I talk about:Social media fatigue and burnoutSubstack to the rescue!Mental health prioritization over financial gainCommunity engagement and trustGo to: deannaseymour.com/kicked-off-instagram/ for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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5 Reasons to Have a Consistent Content Schedule
Are you tired of hearing the same old "be consistent" advice? I have mapped out 5 fresh reasons why consistency can benefit YOU as a content creator. Spoiler: It's not just about making the algorithm happy. Learn how consistency can build trust, strengthen your brand identity, clarify your messaging, establish your expertise, and even give you the push you need to grow as a content creator. Tune in and discover the unexpected perks of staying consistent with your content schedule.In this episode, I talk about:Finding Joy in Content CreationThought MentorshipConsistency for Content CreatorsGo to: deannaseymour.com/consistent-content-schedule/ for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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Strategizing Your Podcast Pitches with Kacey Hayes
Kacey Hayes shares her best tips on how to achieve the ultimate goal of podcast pitching... How can I make it as easy as possible for them to say yes in a short amount of time?Check out this episode for juicy details about one-sheets, personalizing pitch emails, setting up a Spotify playlist, creating collaborative relationships, and discussing how to approach pitches when you're just starting! Whether you're a seasoned podcaster or just getting started, this episode is filled with some great advice for everybody.In this episode, Kacey and I talk about:Perfecting your one sheet and making your pitch stand out in a crowded inbox.Crafting the perfect pitch email so it's easy to read, and helps connect with the host.Start small, think big! Kacey breaks down the elusive nature of audience sizeReflecting on past experiences – Deanna shares her insights on being unprepared for high-profile opportunities and the importance of feeling comfortable and prepared for any opportunity.The impact of a Spotify playlist – a fun trick on how to boost your credibilityGo to: deannaseymour.com/podcast-pitch-strategy/ for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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3 Myths About SEO That'll Blow Your Mind with Adrienne Kmetz
Adrienne Kmetz is a content creator who is constantly learning and adapting to the wild world of search engine optimization. She understands the importance of speaking the language of the user and creating fresh, valuable content that effectively answers their questions.Ready to level up your SEO game? In this convo with Adrienne Matz, we debunked some common myths and shared valuable insights to help you crush it in the digital world. Here are 3 of the myths of SEO that we talked about, all of which I totally had myself believing about search engine optimization. So, if you're anything like me, now is the time to stop avoiding keywords and start making Google your BFF instead of an awkward algorithm.In this episode, Adrienne and I talk about:Unveiling 3 SEO MythsElevating User ExperienceReimagining Content CreationGo to: deannaseymour.com/beginner-seo/ for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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How to Write Like Yourself: Your Voice and Vibe with Christina Torres
Christina Torres is a copywriter who is all about finding your vibe and bringing a true voice to her work. Stop typing like a robot and listen to some great tips from Christina on how to sound like you, and find your voice! Finding your voice is not just about writing how you speak. It's about understanding the impact your voice has, the resonance it creates, and the connection it forms with your audience. We all have friends who we think are hilarious, inside jokes and giggles galore, but it doesn't necessarily translate to everyone. Understanding your audience is key; it's like communicating with your own unique friend group.In this episode, Christina and I talk about:Balancing client preferences and personal styleImportance of a voice style guideIncorporating client language in messagingCreating engaging and relatable contentGo to: deannaseymour.com/find-your-voice-in-copywriting/ for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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The Anti-Hustle Approach to Sustainable Growth in Your Business
It's just me on this episode! And I am here to tell you that building a business can be balanced with the rest of your life, without burning out. Tune in and find out how I zero in on what's important in my business, the boundaries I stand by, and some of the people who helped me find my "ah-ha" moments.Plus, you can hear the words I picked for my business in 2024...Patient.Persistent.Predictable.Those three words kind of go with anti-hustle, right?In this episode, I talk about:Stop moving the goalpost, or you'll never reach those goals!Make your money in a way that feels good. Don't take it from time with your family, underpaid staff, or from underserving your customerHow I joined Waffles and Work hosted by my friend, Raina Willick, and could not be more excitedGo to: deannaseymour.com/hustle-less-in-2024/ for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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How to Sprinkle Magic and Wonder into Your Customer Journey with Stacy Coyle
Stacy Coyle is the guru of buyer experience strategies and the ultimate adventure guide for creating a customer journey. She explains exactly how we can enhance our customer experiences and bring our business to the next level of personalization so that our customer base knows exactly how we as business bosses are going to show up, and how they can look forward to our content.In this episode, Stacy and I talk about:Stacy's Fruit Salad Audio Summit that is turning heads with its unique take on customer journeys.The strategic brilliance behind transparent giveaways and the power of personalization.Uncovering the secrets of post-sale nurturing and building lasting customer relationships.Stacy's delicious "Sorbet Parfait" metaphor for the ultimate customer experience. 🍧Go to: deannaseymour.com/elevating-your-customer-experience for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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Infusing Your Personality into Your Automations with Colie James
Colie James is teaching us how to style your automations to avoid being robotic, capture your personality, and bring your voice into all corners of your business.I had so much fun with Colie on this episode, because she not only gives practical examples of how to personalize automations, but also shares about the intricacies of CRMs and technology without making it sound scary! (I'll admit I had my own doubts about automations)In this episode, Colie and I talk about:Getting techy: talking about apps like Dubsado and TidyCalPersonalizing your communication, just as you would in a face-to-face conversation, helps create a stronger connection.Test your automated systems and catch any potential glitches before they impact your clients.Maintain consistency in brandingGo to: deannaseymour.com/custom-business-automations for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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Planning Your Content in Themes and Why it Works with Erin Olila
Erin Olila shares practical tips on how to plan your entire year of content, launches, and collaborations without feeling stuck and overwhelmed.Erin and I dive into details of brain-dumping big ideas, planning with purpose by finding themes and seasons for the upcoming year and staying focused on a strategy to stay ahead of the game (even if you're easily distracted by other fun tasks).In this episode, Erin and I talk about:Creative ways to brainstorm contentFilling up next year's agenda with launches, content, and eventsCreating content that compliments your strengthsHow to avoid overloading yourself, and keeping things simpleGo to: deannaseymour.com/content-planning-strategies for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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5 Reasons Why an Audio Series Could Be the Perfect Content for You!
I'm sharing 5 game-changing reasons why hosting a private audio series could be the secret ingredient you need to grow your business. If you're ready to grow your business, become an innovator in your industry, network with other cool kids, and get in front of a wider audience, you gotta check out this episode.I'm giving you a peek behind the curtain when it comes to my experience with creating and hosting my private audio series, and why this could be the valuable asset that you might be looking for in your business. My tips take networking techniques one step further so that you are making real connections with other bad-a$$ professionals in the biz and bringing communities together.In this episode, I talk about:Why hosting a private audio series can be beneficial for your businessChallenges of growing an email listCharging for access to the podcast & creating urgency for free accessDifferentiating yourself by presenting information in a new and exciting waySelecting guests based on their unique approach or different perspectiveGo to: deannaseymour.com/create-an-audio-series for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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3 Creative Ways to Reuse Content so You Don't Ghost Your Audience with Britney Gardner
Have you ever purchased something in a big launch, or a fun sale, only to never hear from the creator again... Until months later when you suddenly are on a list that you feel no connection to or engagement with? You've been ghosted 👻Britney Gardner is here with me today to share some specific, simple strategies on how to keep content flowing from launches to the everyday, without disappearing from your audience.In this episode, Britney and I talk about:What is Uncommon Content?Balancing launches with showing up sustainably on social mediaAdapt your content for different platformsBuild relationships with your audienceGo to: deannaseymour.com/how-to-repurpose-content for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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Rethinking Time Management in Your Life and Business with Becca Rich
Becca Rich is here to talk about time management with a twist. Becca takes a holistic approach that considers our physical body, mind, emotions, spirituality, environment, privilege, and identity. It's all interconnected! She challenges the notion of traditional time management and instead focuses on putting ourselves first, understanding our capacity, and filling our time with what truly matters to us.In this episode, Becca and I talk about:Holistic time managementCreating a collaborative relationship with timePrioritizing yourself vs. trying to optimize every secondGo to: deannaseymour.com/holistic-time-management/ for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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Giving Myself Permission to Create Biweekly Podcast Episodes
When I rebranded the podcast, I was ready for business to boom, my podcast to skyrocket, and my content to be off the chain. Instead, I got caught up in vanity metrics and forgot to take my own advice (whoops!).So I'm switching it up! I have made the decision to go back to biweekly episodes, and the relief I feel is like a big ol' wave of calm. For me, it's not about being the biggest podcast out there, but rather making a real impact, connecting with amazing people, and sharing information I love and am passionate about.Here's what I'm talking about:The traps of vanity metrics and mixed messagingScaling back and prioritizing the good stuffTaking my own advice, taking a step back, and taking a big breathGo to: deannaseymour.com/biweekly-podcast-schedule/ for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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How Case Studies Can Boost Your SEO and Drive Your Content Plan with Brittany Herzberg
What if writing saucy SEO doesn't require sacrificing creativity or personality? SEO is like the extra credit for your business, and Brittany is going to tell you how to show up in the search, and how she works her case study magic.In this episode, Brittany and I talk about:Testimonials vs. Case Studies 🧐Brittany's PET Process🐾Brittany's SEO basics checklist✔️Go to: deannaseymour.com/seo-and-case-studies/ for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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Thinking About Content as Your Body of Work
What if your content was a beautiful body of work? A collection of videos, blog posts, or podcast episodes that were so good people felt like they just found a hidden box full of treasure?Put on your imagination caps for a moment and pretend that you're an artist making a gallery show, but it's filled with all of your content. It needs to be visually appealing, fun for people to look at, and probably a little thought-provoking to keep people coming back, right? Every piece of the content can stand on its own, but together it's like, wow... *chefs kiss*That is a body of work. I want you to think of your content as a body of work. When someone lands on your blog or your podcast or whatever, they're seeing all this amazing work that you're doing and they see this sort of thread that goes through it like you're making the most curated, amazing little gallery show of your content.In this episode, I talk about:My new fancy signature frameworkFinish this sentence, “You know what would be really cool if I _____________________.”How your content can be your body of workGo to: deannaseymour.com/feel-comfy-in-your-personal-brand/ for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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Planning for Your Future Self with Phoebe Gavin
Would the future version of you approve of the things you’re doing today? Have you sat down a imagined what life will look like in ten years? Phoebe Gavin and I are diving into how you can make decisions today that will help get you closer to where you wanna be tomorrow.Phoebe Gavin is here to share her journey from journalism to coaching while providing practical tips and strategies for effective goal-setting, future pacing, and managing entrepreneurship's mental sludge.Phoebe and I chat about:Work-life balance struggleOvercoming bad boundaries and mental sludgeBuilding systems for scalabilityLifestyle business vs. enterprise buildingGo to: deannaseymour.com/work-life-balance-and-jerky-bosses/ for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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How to Craft Your Message Before Diving into Content with Dr. Michelle Mazur
Are you ready to tackle the often intimidating task of messaging. We all know that feeling of being put on the spot and struggling to articulate who we are and what we do. Well, Dr. Mazur is here to guide us on how to nail down our messaging and make it feel effortless.Michelle and I chat about:Defining messaging and what it means for your brand and businessHow to stop overcomplicating messaging to prove expertiseWhat do people need to believe before they enter into your sales process?The three jobs of messagingGo to: deannaseymour.com/make-your-message-crystal-clear/ for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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Making Space to Connect with Your Audience with Mai-kee Tsang
Mai-kee Tsang and I are chatting about how to practice consistency with your intentions in convos with your audience. Tune in and find out how to show up for your audience, with no sales pitch prepared, or hidden agenda (even for introverts in an extroverted world!)Mai-kee and I chat about:Breaking out of the business norms and figuring out what works when you decide to not follow the "rules"What the Cuppa Catch Ups™ system is and how it can nurture your relationships with your email subscribersHow to manage your energy and set strong boundaries within your businessGo to: deannaseymour.com/building-community-through-cuppa-catch-ups/ for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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Showing Up as Your True Self in Your Brand and Your Content
Automations save time, but are you losing touch with your audience? Let's dive into questioning conventional business advice and balancing automation with personal connection so that you can start creating content that feels like an extension of YOU!Here's what I'm talking about:The Know, Like, Trust factor... but with a DD spin on it.Making content that you would like to see. What's that quote? "Be the change you want to see in the world"? So... make the content you want to see in the world!How to un-automate some of the stuff in your business so you can infuse more of youGo to: deannaseymour.com/more-you/ for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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Rebranding as an Evolutionary Process with Annie P. Ruggles
How fun would it be when you're looking at your brain dump list for your business and think "I could do any of these" instead of thinking, "I should stay in my lane." You're in for a sweet treat, because Annie P. Ruggles is here to to tell ya, "Do it anyway!" Stop worrying about the BS industry mandates. You can follow best practices and still be showing up as the best YOU in your business.Annie and I chat about:Embrace your quirks. In a world that often values conformity, it's time to celebrate what makes you unique.Thinking outside the niche box! It's time to expand and evolve within your niche.Don't settle for cookie-cutter content. Break the mold and stand out from the crowd.Annie's "The Coach Who Would Not Sell" book, and the unexpected lessons from itGo to: deannaseymour.com/rebrand-like-a-rebel for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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How More Content Can Lead to Less Connection with Tara McMullin
Does it ever feel like you simply cannot keep up with the demand to make more and more and more content? There's a reason for that. Social media was made for us to connect with friends, build relationships, and create a community, right? Wrong. Tara breaks down the business model for social media platforms which actually tells us that these platforms are created to learn our online behaviors, turn that into data, which they turn around and sell as ad space based on our audiences and interests.So, hold the phone... All of my behaviors, business information, and content that I make to try and get the algorithm to like me is just making them money? YUP. It's not fun to realize that the content we are working so hard on is probably working out a lot better for them than it is for us. Tune in to hear more from Tara about how your content can work for you, and not just for the big-name social media platforms!Tara and I chat about:The myth of 'Grow or Die' mentalityHow to survive online, and feel good about what you're postingPracticing digital ecologyGo to: https://deannaseymour.com/less-content-more-connection for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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Anti-Capitalist Business Goals: How Much is Enough? With Bear Hebert
When I first started growing my business, I found myself wondering, "Am I a capitalist?" It's crazy how the whole money-making thing sometimes feels like it comes with an unwarranted side of guilt. But then, I stumbled upon Bear's eye-opening workshop, Freely! My partner and I sat down to figure out our financial goals, what truly makes us comfortable, and how to break free from that old capitalist notion that money and success are the keys to happiness (spoiler alert: they're not!).Bear and I chat about:The definition of abundance, and how to determine your monetary goals.The validity of fear and stress about moneyThe pressure to constantly grow and make more moneyEmbracing the concept of "enough"Go to: deannaseymour.com/anticapitalist-business-goals/ for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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41
What if you only focused on only ONE kind of content?
Are you feeling overwhelmed by the pressure to produce content constantly? In this episode of Big Fun Content, we explore why it's okay to focus on one thing and how you can make it work for you. From building an email list to considering alternative marketing tools, join us to discover how you can stay true to your passion while reaching your goals.Here's what I'm talking about:How I approach content mapping sessions with clientsUtilizing alternative marketing tools to showcase your contentStay true to your passion, create a real connection with your audience, and be in love with your businessGo to: deannaseymour.com/less-content-but-better/ for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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40
Introducing... Big Fun Content
"Reframing how you think about and create your content is going to help you fall in love with whatever content method feels joyful for you."And this podcast is here to help you flip the script on tradition content marketing so that you can create WAY LESS content, but make it that much better. The first episode drops on August 1st, so be sure to subscribe so you never miss an epsiode! 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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39
The Final Episode of Eff That & What's Coming Next
This is the last episode of this podcast as you currently know it, but I'm keeping the same feed and switching things up!Starting August 1st you'll get new episodes under the new name and direction: BIG FUN Content!I cannot wait to dive into ways to make your content better, less stressful, and more FUN for you.See ya after a lil' summer break!Go to: deannaseymour.com/effthatfinalepisode for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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38
Building a Supportive Community Online with Cara Steinmann
What do you think of when you think of networking? Is it all stuffy BNI sort of meetings? Rules, awkward small talk, and feeling pressure to show up professionally...yikes.I used to think that too. Until I met today's guest Cara Steinmann and joined The RAVEL Collective.Cara and I talk about:What I picture when I hear the word “networking”Why Cara started The RAVEL CollectiveA lil’ bit about Linkedin that has me wanting to go back for moreWhy we think building a strong referral network gives constantly making content a run for its money!Go to: deannaseymour.com/ravelcollective for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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37
Learning to Love Launching with Jacki Hayes
If you find yourself avoiding launches in your business, maybe you're just not treating it like a party. Today I'm chatting with Jacki Hayes about how to make a launch plan that works with your personality and business style.Jacki and I talk about:Why people (like me, and maybe you) typically hate launching.How you can flip the script on launching and think of it as a party. (wild, I know)Real life conversion rates when you’re selling something.The four phases of a launch, and the last one is GOOD.And how to know if your launch was successful.Go to: deannaseymour.com/antihustlelaunches for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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36
ChatGPT, Brand Messaging, and ICAs with Cassie Paton
If you've ever stumbled on a zoom networking call to talk about your business and how you can serve your clients, this episode is for you! I have on Cassie Paton and we're talking all about brand messaging!Cassie and I chat about:ChatGPT and how I don’t even really know what it’s calledCassie’s take on how brand messaging and copywriting go hand in handAll the noise that’s out there and how it can get in your way of defining your own brand messagingThe first two steps in Cassie’s brand messaging frameworkOh, and then we talk about our clashing views on ICAs (don’t worry… we’re still friends!)Go to: deannaseymour.com/cassiepaton for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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35
Making Sure Your Collaborations Are Aligned
I've been focusing more on collaborations this year, and meeting more people.But I think it's important to make sure that those business collaborations are aligned with your values.On this episode I talk about:A buzzworthy collaboration that's happening right nowHow collaborations can be a double edged swordClick here for the transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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34
What Makes A Great Teacher with Azhelle Wade
You might think with the release of Steal This Course that I'm a hater when it comes to online courses. That couldn't be further from the truth. I just want to make sure that you're buying courses you really need, and that you're choosing teachers who actually care about your success!Today I'm talking with Azhelle Wade (aka The Toy Coach) all about what makes a great teacher in the online business space.Azhelle and I chat about:Her course Toy Creators AcademyHow she’s adding value to her courseWhy she has never thought of courses as “passive income”How you can scale your business and still provide immense value for your studentsGo to: deannaseymour.com/thetoycoach for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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33
Waffles n' Work: Coworking Ideas with Raina Willick
If you’re coworking curious, or have ever found yourself thinking, “I wish I had some friends to work with on this.” This is your episode!Raina’s gonna walk us through how she thought of the idea, all the details about how she ran it, and what she’s planning on doing next.Raina and I talk about:Why she started Waffles n' Work to begin withAll the deets like: timing, price, number of attendees, and who was invitedThe surprising thing about her price, and what she’ll do differently in the futureThe fun stuff she sent her participants in the mail, and why she thought it was important to have that elementGo to: deannaseymour.com/wafflesnworkcoworking for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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32
Unlock Your Creative Potential with Paulette Erato
Do you consider yourself creative? If you don’t why not? Is it because you’re not artistic? Or maybe because you “can’t draw”?Well, today I’m chatting with Paulette Erato all about creativity, and I’m hoping it’ll help you see yourself in a whole new light.Paulette and I talk about:What it really means to be creativeHow you can reframe your definition of creativityWhy you shouldn’t worry about who’s watching your journeyAnd how to deal with the fear of doing things “wrong”Go To: deannaseymour.com/creativity for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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31
The Naptime Hustle Myth with Taran Conwell
Today Taran Conwell and I are talking about the famous naptime hustle. This idea that you can be a stay at home mom and have a job and make money. In the online business world, lots of folks are promising you how easy it can be, how little you have to work to make full time income, and how quickly you can get your business off the ground.We're busting the myths and talking about the truth behind it all.Taran and I talk about:The myths that we're told about working from home with kidsThe things both Taran and I have done to make money with kids at homeHow Taran was able to make the most money while working from home (spoiler alert: it wasn't online)The fact that things like blogs and businesses need time to grow.Go To: deannaseymour.com/naptimehustle for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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30
What do Zack Morris and Online Business Owners Have in Common?
Here’s the deal. I get this whole idea of not trading time for money. It sounds great. I don’t have to work, and I get money. You know what else sounds great? Winning the lottery.Or like that episode of Saved By the Bell when they were at the mall early to try to get U2 tickets and they found that bag of money just sitting there in the planter by the bench.Remember that episode? Sometimes I feel like that’s what the online business world is. Just a bunch of Zack Morris’s trying to pull some get rich quick scheme.In this epsisode I talk about:The YouTube Series "Zack Morris is Trash"My very first experience working with an agency ownerHow you can work very little and make a ton of money (if you're willing to exploit people)Go to: deannaseymour.com/zackmorris for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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29
Shootin' the Sh!t About Weekly Newsletters with Julie Brown
Today I'm chatting with my client turned friend Julie Brown. She’s a keynote speaker, networking expert, author and podcaster. And she’s funny as shit, which is why I think we’re a match made in heaven.I’m Julie’s right hand ma’am when it comes to all her content, including her weekly newsletter, but she totally has a hand in the stories we tell, which is what I think makes the newsletter so successful.Julie and I talk about:Some of our favorite newsletters that we've sent over the past year.The types of responses she gets from her readers.Why we think she has such an amazing open rate.How Julie reuses the content from the emails over on Linkedin.Go to: deannaseymour.com/juliebrownbd for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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28
Making Space For More Play with Laura Haver
When you’re a solopreneur it’s pretty hard to draw that hard line between life and business. Especially if you’re a personal brand. So the idea that we can infuse more fun into one and it’ll benefit the other is pretty cool to me. Today on the show I’m talking to Lara Haver about how (and why) you should infuse more fun into your life and business.And don’t worry, if you think you’re not “fun” or “playful” Laura’s gonna help you figure out what would work for you.Laura and I talk about:The benefits of adding more play to your lifeWhy grownups tend not to value playHow much play we really needHer new book with fun games for the whole family!Go to: deannaseymour.com/laurahaver for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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27
Habit Change for Creatives with Lara Buelow
Have you ever felt like you sucked at making goals. I mean, maybe you’re good at making them but it’s the keeping them part that you’re not so hot at?Ok, same. And this episode is for us. I’m talking with Lara Buelow today. She’s a certified professional coach that specializes in mid-career transitions and life design. But she also runs this really cool 30 day challenge called That Moxie Life.Lara and I talk about:What doesn’t usually work for people when it comes to typical goal setting stuff out there.The idea of having a two minute habit.How people can find the motivation to stick with their goals or habits.How Lara came up with That Moxie Life and the three pillars of the program.Go To: deannaseymour.com/larabuelow for the full show notes & transcripts 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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26
Don't Sleep on Your Life Force
My 2023 word of the year is: LIFE FORCE. 💥But Life Force is another idea or tool that they cover in the movie Stutz, that I recently watched and I’ve been obsessed with.Click play above to listen as I go over all things LIFE FORCE.What it is.Why I chose it for my word(s) of the year.And what I’m gonna try to do more of in 2023.Click here for the transcriptsAnd don’t forget to let me know if you have a word of the year, I’d love to hear it. 🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com
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ABOUT THIS SHOW
Humans evolve. Ideas change. And honestly, how is a creative human supposed to stick to one podcast idea for half a decade and a ton of episodes? I have no idea.That’s why Big Fun, Small Business is an audio sketchbook of all the things I’ve explored since starting back in 2020. It’s a collection of ideas, rants, pep talks, tips, and a very real evolution of what it looks like to build a business when your values are rooted in experimentation, creativity, and being true to yourself.Some episodes might have old ads to products I tried that don’t exist anymore. But for someone who started with a podcast called Imperfect Party, I say eff it. This audio sketchbook celebrates the mistakes, the pivots, the tears. It’s a journey, and kind of a wild ride. Because no matter what a well oiled sales page tells you, running a business is hard, but it can also be a lot of fun.If you hear something you want to chat abo
HOSTED BY
Deanna Seymour | Graphic Designer + Community Founder
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