Build With Becky: Smart Strategies To Grow Your Community-Driven Business

Something unexpected happened recently that reconnected me to a version of myself I had almost forgotten. In this episode, I share how a conversation with Aarron and Eli from the Design Better podcast led me back to my creative roots. I share my favorite insights from their interview with CreativeMornings founder Tina Roth Eisenberg, and her philosophy on community growth. I break down a principle I keep coming back to with clients right now: community is not a community until it self-organizes. I talk about why every client I work with needs an in-person strategy, why hyperlocal is the future of community, and how you can design your member experience to create serendipity, ownership, and the conditions for people to genuinely co-create alongside you.Links to all the things:Tina Roth Eisenberg on the Design Better podcastFind your local CreativeMornings chapterCheck out Ellen's recap of her Flowermore Philly meetupInterested in working with my team? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

Circle just dropped their biggest product launch of the year, and I have thoughts. In this episode, I'm breaking down Circle's Eclipse launch, what the new features actually mean for community builders and admins, and where I think you should pump the brakes. I'm genuinely excited about what Circle AI could do to speed up execution and free up creative bandwidth — but I also want to be real with you about the risk of outsourcing your strategy to AI. The value in your community comes from understanding your people, and no tool changes that. I'm also sharing my takes on Circle Discover, Circle Studios, updated Courses, and the new Inbox feature. Checkout the keynote & join the waitlist here for Circle Eclipse features!Past episode: Should you add AI Agents to your community?P.S. we build membership strategies & build them on Circle for you. If you're interested (even a little bit!) book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

I'm starting a new series highlighting membership features I see working out in the wild, and this first one comes from my client Molly Balint of the Soft Business Club. She experimented with something called a "member week," a dedicated week of events tied to a new member launch, and the results were impressive. In this episode I break down how she structured it, why it works as both an onboarding tool and a re-engagement strategy for existing members, and how you can adapt the concept for your own membership. If you've been looking for a way to build culture, celebrate your members, and create a meaningful pattern break from your regular programming, this one is worth a listen.Follow Molly on InstagramInterested in working with my team? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

Everybody is talking about Jessi Jean’s $1.2 million launch, but most people are talking about the marketing. I want to talk about the $297 product that 3k people bought in ONE week. In this episode, I break down why her 40-Day Yap Challenge resonated so deeply, what her launch reveals about product-market fit in 2026, and why community-driven experiences are outperforming traditional online courses. We’ll explore what happens when you build trust with an audience, create experiences people want to participate in together, and stop relying on complicated funnels to drive results. If you're building a membership, course, community, or digital product, there are some important signals worth paying attention to right now.Interested in working with my team? Book a free discovery call hereLinks:Jessie Jean's Instagram: Jessie Jean HomeJess Shira's marketing carousel and launch analysisLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

Most alumni communities fail because they remove all structure after the program ends. In this episode, I break down why engagement drops off after a cohort experience, how we’ve been designing a highly engaged alumni community for Beyond Connections, and why more content is not the answer. I share the lightweight programming, connection rituals, and community experiences we’ve tested to maintain over 60% monthly active users in a free alumni community and how this approach creates a huge opportunity for retention, referrals, and increasing customer lifetime value.Interested in working with my team? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

People love to talk about “community culture” like it’s something magical that just happens naturally when you attract the right people. But culture is designed.In this episode, I’m breaking down why the best communities are intentionally facilitated, how clear expectations actually increase engagement, and why psychological safety often comes from structure, not the absence of rules. I also share examples from client communities, mastermind retreats, and my own experience in architecture and product design that completely shaped how I think about designing interactions inside memberships.If your community feels quiet, surface-level, or inconsistent, this episode will help you rethink what’s actually driving member behavior and connection.Interested in working with my team? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

One of the biggest challenges with scaling a membership is enrollment. When doors are always open, people assume they can always join later… which usually means they never join at all.In this episode, I’m breaking down how to create real urgency inside a membership model without relying on fake scarcity, countdown timers, or constant discounting. I share examples from clients and creators like Jay Clouse and Dreamers & Doers to show how kickoff dates, live programming, challenges, masterminds, and in-person events can naturally drive enrollment.I also talk about why your programming calendar should shape your marketing strategy, and why the best urgency comes from designing experiences people genuinely do not want to miss.Links:How to Create Organic Word-Of-Mouth MarketingInterested in working with my team? Book a free discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

I’ve been seeing more and more creators experimenting with AI agents inside their memberships and communities, and I finally have enough thoughts to share my perspective. In this episode, I break down where I think AI can actually improve the member experience… and where I think it completely misses the point of community. I talk about why I’m skeptical of “AI clones” of creators, what actually makes memberships sticky in 2026, and the operational use cases for AI that I’m genuinely excited about. If you’re thinking about adding AI into your community experience, this episode will help you think more critically about the tradeoffs. Interested in working with my team? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

Memberships are often positioned as the ultimate recurring revenue solution, but what most people don’t realize is how long it actually takes to replace existing income. In this episode, I break down why memberships are not a quick win, how to think about revenue projections, and what’s really happening in those early months after you launch. I walk through the innovation adoption curve, why only a small percentage of your audience joins at first, and how to use your early members to build momentum toward sustainable growth.Interested in working with my team on your launch or growth strategy? Book a discovery call hereLet's be friends!Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

You should probably be sending more emails to your members. In this episode, I break down why email is one of the most powerful tools for driving engagement, retention, and growth inside your membership. I walk through the five types of emails I recommend every community or program includes, from onboarding sequences that build habits to curated newsletters that reduce overwhelm and bring members back into the experience. I also share why email matters more than your platform when it comes to attention, and how even simple, consistent communication can dramatically improve your member experience.Get Our Communication Strategy & Email Templates: Book a free discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

In this episode, I’m sharing why frameworks are one of the most powerful tools you can use to design a stronger membership. I break down how frameworks act as the backbone of your community, helping members understand where they are, where they’re going, and what to do next. I also walk through a real example of how a friend redesigned her entire membership around a framework and saw massive growth, plus how I’ve applied the same thinking inside my own programs. If your membership feels overwhelming or hard to market, this is where I would start.Links I mentioned:My guest episode on the Aggressively Human podcastTamara's PMM CampOur 7-Figure Connected Community Model FrameworkConnect with Charlotte Crowther – Framework expert!Book a free discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

I had one of those voice note spirals with my friends recently about AI, social media, and where all of this is heading, and one idea really stuck with me. What happens when the internet becomes AI talking to AI?In this episode, I’m unpacking why I believe we’re going to see a massive shift away from traditional social platforms and even “standard” online communities. People aren’t just looking for access anymore, they’re looking for connection, and not in a copy-paste, join-another-platform kind of way.I talk about why quality and personalization matter more than ever, why out-of-the-box communities won’t cut it, and what it actually takes to build something people want to come back to every day.If you want your community to stand out in the next wave of the internet, this is the work.Interested in working with my team? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

Community builders say they want to grow, but when it actually comes down to it, they’re hesitant to scale. Because growth changes things.When your community gets bigger, the culture shifts. The way you serve people has to evolve. And the systems that worked at 50 members will not work at 500.In this episode, I break down what it really takes to scale your community without losing the sense of belonging that makes it work in the first place.I walk through four key strategies we use with our clients to grow memberships while protecting culture. From creating advanced pathways for long-term members to encouraging sub-communities, designing small group experiences, and evolving your team structure.If you’ve been feeling capped or unsure how to grow without breaking what you’ve built, this episode will give you a new way to think about it.Want help with your scale strategy? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

I see program and membership founders asking their members to constantly post testimonials or share about the experience on social. And honestly, it’s not the word-of-mouth growth strategy people think it is.In this episode, I share why forced testimonials can actually hurt trust and why your best marketing shouldn’t feel like an obligation for your members. Instead, I walk through a simple mindset shift and a real example from the Beyond Connections program, where we created a 10-day connection challenge that re-engaged past members, sparked organic sharing, and drove real buzz without asking for it. If you want more word of mouth growth, it starts with creating an experience worth talking about.Interested in working with my team? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

I recently saw a post from Miss Excel about hiring corporate trainers and it sparked something I have been thinking about a lot. We are in a moment where software, AI, and technology are evolving so quickly that traditional on-demand courses are struggling to keep up.In this episode, I share why I believe there is a massive opportunity to shift from course-based models to live, membership-driven learning experiences. I talk about the rise of rapid learning communities, the role of corporate training, and why bringing people together to practice, experiment, and share what is working is more valuable than ever. I also break down how having a strong framework allows you to lead even when you do not have all the answers.Interested in working with my team? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

One of the biggest reasons people cancel memberships is overwhelm.Members feel like they’re not using everything available to them, which leads to the feeling that the membership isn’t worth it. But the truth is that being a “good member” doesn’t mean consuming every resource inside the community.In this episode, I share a conversation I recently had with Jay Clouse on the Creator Science podcast about how membership leaders can reduce overwhelm by clearly defining what good engagement actually looks like. We talk about why onboarding plays such a critical role in retention, how to show real examples of how top members use a community, and why collecting behavioral stories from members can dramatically improve your onboarding and product design.Listen to my interview on Creator Science – #295: Community Building Trends For 2026Interested in working with my team? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

I recently went on my friend Joe Casabona’s show Streamlined Solopreneur and he shared a story about teaching a university class where the students were supposed to have certain prerequisites… except they didn’t. He had built the entire curriculum based on assumptions that simply weren’t true.It’s such a perfect example of what I see happening inside memberships and online programs all the time.We pre-build the curriculum, map out the syllabus, and record all the videos. And then we never stop to ask: Are people actually getting it?In this episode, I’m sharing why feedback loops are the most overlooked growth lever inside your community, how I learned to build real-time iteration into my teaching at General Assembly, and why treating your community like a product is the key to better engagement, stronger retention, and faster member results.I also share why I believe this is the core issue with most on-demand courses and why so many creators are shifting from course models to membership models in 2026.If you’re teaching live, running a membership, or designing a program right now, this one will help you rethink how you measure what’s actually working.Listen to my interview on Streamlined Solopreneur: Your Members Don't Want More ContentInterested in working with my team? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

What most founders don’t realize is that onboarding is directly tied to retention. If your members do not see value quickly and understand exactly how to engage, they are far more likely to disengage and cancel.In this episode, I walk through the five elements I believe every strong onboarding experience needs:Setting crystal clear expectations from day oneGiving members a quick win that builds immediate confidenceDesigning a journey that creates momentum week over weekMaking the experience genuinely fun, not just informationalEnding with one clear next step that drives connection and actionThroughout the entire experience, personalization matters. The more tailored the path feels to the member’s goals, the stickier your community becomes.If you want stronger engagement and longer retention, your onboarding flow is one of the highest leverage places to start.Interested in working with my team? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

If you’re thinking about migrating your community, I want you to think about it as a strategic redesign, not a tech project. A migration should significantly improve the member experience. If it doesn’t, it’s not worth the risk. But if it does, it can unlock better onboarding, clearer upsells, stronger engagement, and a much stickier subscription product.At Affinity, we handle a lot of community migrations, most often to Circle. But we don’t recommend migration for everyone. In this episode, I walk through how I evaluate whether a migration is necessary, what makes one successful, and why this is actually one of the biggest opportunities you’ll ever have to improve your member experience.I share case studies from moving course creators off Teachable and Facebook into one streamlined ecosystem, migrating actor communities out of Slack and ThriveCart, and redesigning a contractor membership that previously lived on Hivebrite.Considering a migration? Book a free discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity CollectiveCheckout Circle App with a free trial here (using this link supports my business, thank you!)

Your rigid community calendar is quietly killing your engagement.In this episode, I break down why over-prescriptive programming actually hurts engagement and how to design experiences that balance ritual and variation. I share lessons from my time at bossbabe, explain why generic Q&As and coaching calls quietly fail, and walk through programming formats that are easier to run and more valuable for members.We talk about topic-specific coaching calls, responsive Q&As, socials, co-working sessions, challenges, roundtables, and welcome calls and how each one serves a different member need. I also explain why lower attendance doesn’t always mean lower value and how measuring the right feedback helps you iterate your programming without rebuilding everything from scratch.If you want stronger engagement, better retention, and programming that actually reflects what your members need right now, this episode will help you rethink how you design your calendar.Interested in working with my team? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

Education has never been easier to access. Answers are instant and content is everywhere... but people feel more isolated than ever.In this episode, I unpack why that tension is exactly why 2026 is one of the best years to be building community. As AI and technology continue to flatten access to information, the real differentiator for businesses is no longer content or education. It’s connection, belonging, and shared experience.I talk about why content subscriptions and standalone courses are getting harder to sustain, what we can learn from companies like Kit that invest deeply in community beyond their software, and why people are choosing where to spend their money based on values, relationships, and trust. I also share why I believe community is the antidote to isolation and why businesses built on community are the ones that will last.This is a bit of a soapbox episode, but if you’re building a business right now and wondering what actually creates longevity, this conversation will help you zoom out and see the bigger shift that’s already underway.Interested in working with my team? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

This week I’m sharing the 3 problems that show up right before you scaleIf growth has plateaued and selling feels harder than it should, engagement is inconsistent, or you’re feeling burned out because everything depends on you, these are not marketing or motivation problems. They’re design problems. I walk through how stalled growth is usually tied to member progress, why engagement drops when there’s no clear path forward, and how burnout shows up when the system relies too heavily on the founder.Whether you’re just getting started or running a large, established membership, these patterns surface at every level. The good news is they’re fixable when you focus on structure, member momentum, and designing journeys that work without you carrying all the weight.Interested in working with my team? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

In this episode, I’m breaking down the three core components every sticky membership needs in 2026. By sticky, I mean the kind of membership people naturally return to again and again because it feels like part of their routine.I’m sharing what I’m seeing across dozens of membership strategy sessions at Affinity, and why personalization, quick time to value, and human connection are the real drivers of engagement and retention right now. We talk about why onboarding matters more than ever, how to design for fast wins without overwhelming your members, and what it looks like to intentionally build belonging and connection instead of leaving it up to chance.If you’re building or updating a membership and want people to stay, participate, and actually get results, this episode will help you rethink what “value” really means in 2026.Join my free training on Thursday Jan 29 – Future-Proof Your MembershipLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

Podcasting is one of the most powerful relationship-building tools we have. Listeners feel deeply connected to hosts, but the relationship is still mostly one-to-many. In this episode, I talk about the opportunity podcasters are missing when they stop at downloads and ads, and why community and membership models can turn listeners into connected, supported groups working toward shared goals.I also share why so many podcast memberships fall flat, what makes a transformational membership different from bonus content or a Patreon-style model, and how podcasters can create recurring revenue and deeper impact without burning themselves out or becoming the bottleneck for everything.If you’re a podcaster thinking about community, membership, or how to make a bigger impact with the audience you’ve already built, this episode will spark some ideas.Want to chat about building a membership model for your podcast audience? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

Every year, my predictions issue is one of the most shared pieces I publish, and this year I wanted to bring it to the podcast with more context, examples, and real-world nuance. In this episode, I break down my five predictions for how memberships, programs, and community-driven businesses need to evolve in 2026. I talk about why shorter, more personalized programs are replacing long courses, why unique frameworks matter more than ever in an AI-heavy world, why innovation is no longer optional, and why retention and trust are the real growth levers moving forward. I also dig into flexible programming, async engagement, and what platforms like Circle are seeing in terms of emerging community trends. This episode is about building better products, not just more content, and designing experiences that actually respect your members’ time.Check out the free 7-figure connected community assessment hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

I was reminded this week of one of my favorite cognitive biases: the IKEA effect. It’s the idea that we place a disproportionately high value on anything we helped create. And in community, this explains everything. When your members shape the programming, contribute ideas, share feedback, or help build the experience, they stay longer. They feel ownership& they feel belonging. And those two things drive retention more than any piece of content ever will.In this episode, I break down how the IKEA effect shows up inside community products, why co-creation is the ultimate retention strategy, and the simple ways you can give your members more authorship over their experience in 2026. I also share how we’re using this exact approach inside CreativeMornings Baltimore and why it works every time.Interested in working with my team? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

In this episode, I’m diving into the idea of your membership becoming a true third space for your people. Sociologist Ray Oldenburg coined the concept to describe the places we gather outside of home and work. Today, community builders have the opportunity to create those spaces online and in-person. I share a personal story about a Denver dive bar that became my own third place, plus an example from my friend Ellen Frost, whose members start their day with “bloom scrolling.” We talk through why some members naturally log in every day, how to identify those daily active users, and what their behavior can teach you about designing rituals that make your space feel like home.Interested in working with my team? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

I have been seeing the same pattern across so many memberships this year. Community builders are trying to offer everything at once and accidentally blend two very different product types. It always leads to overwhelm, both for the members and the people running the program. In this episode, I break down the two core membership models I see most often, how to tell which one you are actually building, and why mixing them almost always creates retention and engagement challenges. If your membership feels heavy, complicated, or hard to maintain, this framework will help you get clarity fast.Interested in working with my team? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

January is always the strongest growth month for memberships, programs, and community-driven offers. People come in with fresh momentum, new goals, and a desire to recommit to the things they said they would do in the fall. The best thing you can do to capture that momentum is walk into the new year with a refreshed, data-backed plan. In this episode, I share the exact research process I use with my clients and how I applied it to the CreativeMornings Baltimore volunteer retreat. I break down how I structure year-end surveys, what metrics I review, and the “quick, scrappy” research sprint any community builder can run to design smarter programming and reengage members going into 2026.Interested in a 2026 review & strategy? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

Today I’m breaking down the trends Circle shared at the Future of Community Summit and what they signal for community-driven businesses in 2026. After listening to hours of presentations and digging through their new report, I pulled together the themes that matter most to your work: why member transformation is becoming the number one growth strategy, how retention-first communities are winning, what flexible participation models mean for your programming, and why emotional safety is emerging as a non-negotiable design choice. I also share small but powerful examples you can apply right away, from personalized onboarding to identity-based milestones and success pathways.Interested in working with my team? Book a discovery call hereCheckout Circle App with a free trial here (using this link supports my business, thank you!)Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

Courses are getting harder to sell, not because people do not want to learn, but because they want results faster than ever. I talk about recent conversations with clients, why even leaders like Amy Porterfield are shifting away from traditional courses, and how the market now expects fast track systems, short actionable lessons, and coaching experiences that prioritize time to value. I also share how we are redesigning onboarding, personalizing member journeys, and rethinking the word course entirely. If your course sales have slowed or your completion rates are stalling, this episode will help you rethink your positioning.Interested in working with my team? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

Every client we work with at Affinity starts with a Community Strategy Intensive. In this episode, I’m pulling back the curtain on what actually goes into that process and how we design strategies that drive both engagement and business results.I’ll walk you through the core questions we ask to uncover the right focus, how we collect member data to inform decisions, and why every great community strategy needs to connect member goals with business goals. You’ll hear exactly what happens inside our 90-minute strategy session, what you walk away with, and how it becomes the roadmap for every build or upgrade we take on.If you’re ready to improve or launch your community, this episode will help you start asking the right questions.If you'd like to see if a Community Strategy Intensive is right for you, book your discovery call with me here. Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

Memberships are shifting — and the old evergreen sales model isn’t converting like it used to.In this episode, I share what’s actually working right now: blending cohort-style programs with ongoing community memberships. This hybrid model gives you the best of both worlds — urgency for conversions and momentum for retention. I break down why this approach works, examples from client strategies, and how to layer a short program or challenge into your own member journey to create stronger activation and long-term engagement.Interested in working with my team? Book a discovery call hereLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

This week I’m sharing a behind-the-scenes look at how we recently migrated more than 1,000 members into a new custom Circle app for a client.If you’re getting ready to launch a new community or move your existing customers onto a new platform, this episode walks you through exactly what to plan for. I share the full list of what we did to make this migration a success — from member interviews and beta testing, to communication plans, onboarding emails, DM automations, and how we used ambassadors to model engagement.Whether you’re scaling an existing program or adding community to your offer suite, these are the steps that make members excited to log in and stay engaged.Links:Book a free discovery call hereCheckout Circle App with a free trial here Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

We talk a lot about increasing engagement, but not enough about defining what meaningful engagement actually looks like. In this episode, I break down a smarter way to think about engagement beyond likes, posts, and comments.You’ll learn how to:Identify what meaningful engagement looks like for your communityUse live calls, events, and curriculum prompts to model and reinforce those behaviorsBuild flywheels that make engagement easy, intentional, and measurableIf you’ve been wondering how to move your members from passive to active participation, this episode will help you rethink your approach to engagement entirely.Want to work on this strategy with my team? Book a discovery call here.Mentioned on this episode:Jay Clouse's membership, The LabCheyenne Buttrey's membership, The Funnel MethodLet's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

When I’m working with a client on engagement and retention, one of the first things I like to do is run a member survey. There’s one deceptively simple question I always include: What’s your favorite part of the membership?In this episode, I share why this question is so powerful, a story from my time at Bossbabe when it completely changed our retention strategy, and how you can use the answers to shape both your short-term programming and your long-term membership design. Sometimes the insights point to easy wins... and sometimes they reveal that it’s time to rebalance your entire strategy.Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

Cheyenne asked me two questions: what’s a normal churn rate for a membership, and do I recommend monthly, quarterly, or annual pricing? In this episode, I walk through how to decide on pricing models based on the transformation your program delivers, why quarterly pricing can sometimes backfire, and what red flags to look for in your retention charts. I also share the churn benchmarks I use with clients and examples of when monthly, annual, or seasonal pricing makes the most sense.Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

Today I’m answering a question from Cepee, founder of She Hit Refresh. She asked how to encourage members to share knowledge with each other beyond the community chat. In this episode, I walk through practical examples of peer-to-peer events like Lunch & Learns, roundtables, and member-led AMAs. I also share ways to incentivize participation using social currency, recognition, and rewards. If you’ve ever wondered how to get members contributing more actively, this episode is for you.Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

In this episode, I answer Amanda’s question about how to use AI inside your programs. I share real examples I’ve seen like surprise and delight GPTs, prompts that support programming, and creative tools that make content stronger, as well as the risks and caveats you need to consider. As community builders, our job is to help members reach their goals as quickly and safely as possible, and AI can play a powerful role in that if we design it with care.Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

In this episode I’m answering a listener question from Leslie, who asked how I prioritize my health while running a business. Over the past 18 months, I’ve been on a major health journey that’s transformed not only my body but also my energy, confidence, and ultimately my business growth.I share my personal routines, the boundaries I’ve set with my calendar, and the tactical practices that keep me regulated and focused. This isn’t medical advice – I’m not a health coach – but I walk you through what’s worked for me, from movement and meal prep to nervous system regulation and saying no to false urgency. For community builders especially, prioritizing your health matters, because you can’t create a thriving member experience if you’re drained and running on empty.Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

Enzo asked me whether he should restructure his large software courses into smaller trainings inside a membership. I love this direction, and in this episode I share why. If you’re teaching something that evolves quickly, like software, AI, or social media, a membership model creates space for live teaching, troubleshooting in real time, and faster wins for your students. I also share how to avoid overwhelm with too much content, the gym-style free trial model that can drive long-term retention, and what to prioritize in onboarding.Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity CollectiveCheckout Circle App with a free trial here (using this link supports my business, thank you!)

This week’s listener question came from Vidy, who asked how to get back into community building and networking to grow her design business. I share my favorite ways to find “the right rooms” — whether that’s free local events, intentional coffee chats, or bigger conferences worth investing in. I also talk about the difference between peer communities and client-facing communities, why volunteering has been such a powerful way for me to connect, and how to make networking a consistent priority instead of an afterthought.Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

Today I’m answering a question from Leslie: how do you decide what to charge, and do you use sliding scales? Pricing is never one-size-fits-all, so in this episode I share the key factors I consider when setting prices. We’ll talk about experience value, product purpose, your customer’s budget, street credibility, and audience size. I also share real examples of how different models — from memberships to masterminds — can shape your pricing decisions, plus how I think about scholarships and sliding scale options.Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

This episode kicks off my new listener Q series, where I answer your real questions about building community-driven businesses. Audrey asked: if you’re running a three-tier membership, should onboarding live in one central place or be separated by tier?I share why onboarding is the most important driver of retention, how to design quick wins that actually match the promise of each offer, and why I always recommend customizing the onboarding journey for each tier. You’ll also hear how I use Circle’s features to make this simple for clients, and why onboarding is not just a welcome email — it’s a long-term strategy for engagement and success.Checkout Circle App with a free trial here (using this link supports my business, thank you!)Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

A Slack group isn’t a community. Just opening a forum and inviting people to “connect” doesn’t create meaningful results. In this episode, I’m breaking down why people don’t buy for community — they buy for transformation. I’ll walk you through how programming, onboarding, and carefully designed touch points create the conditions for connection, and why community is the thing that keeps people sticking around, not the reason they join. If you’ve ever wondered why “like-minded individuals” isn’t enough of a promise, this one will give you a new lens on how to design your member journey.Let's be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

I was in a mastermind call last week when someone shared their goal to grow their community by a significant number of new members within one month. That opened up a deeper discussion: what happens to culture when you bring in a big wave of new members at once?If you’ve ever wrestled with whether to go all-in on open-cart campaigns or lean into evergreen trickle-in growth… this episode will help you think more clearly about how those choices shape the member experience.Let’s be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity CollectiveNeed help with your evergreen marketing funnel? I highly recommend Cheyenne Buttrey (aka CopyGirl)

This episode started as a voice note for my friend Cheyenne, who asked a great question: How do I make sure my program doesn’t just become a fan club for me?If your community is built entirely around you, your time, and your personal brand, you’re going to hit a growth ceiling... and burn out in the process. In this episode, I break down why you shouldn’t build a “fan club” and how to design a community that thrives without you being in the center of every interaction.You’ll hear:Why personal brand–driven communities stall at scaleHow service-based memberships can transition away from being fully founder-ledReal examples of programs that have successfully replaced the founder in key rolesWhy naming and branding your program matters for future growthThe role of connection facilitation in building sustainable communitiesWhether you’re running a service membership, program, or transformational community product, this episode will help you start thinking about growth beyond you – while keeping members happy and engaged.Let’s be friends:Learn about Cheyenne & The Funnel MethodConnect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

If you’ve built your community around your own presence, what happens when you want to step out of the hot seat? In this episode, I share lessons from my time at Bossbabe and from client work on how to successfully transition leadership to coaches, facilitators, and other community members ... without sacrificing member satisfaction.We’ll cover:Why members often resist leadership changes (and how to address it)How to set expectations in your sales process and marketingMetrics to track during the transition to ensure quality stays highTraining, feedback, and support your new leaders need to succeedHow this shift can unlock scale without burning you outIf scaling your community is the goal, letting go of the reins is a must. Here’s how to do it without losing the magic.Let’s be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity Collective

In this episode, I’m answering a question from a longtime newsletter reader who asked, “Should I move my community to Facebook? It feels dead where it is now.”She’s not alone in wondering this so I recorded this voice note for Tina, and for anyone trying to breathe life into a quiet group.We cover:Whether Facebook Groups are ever a good idea in 2025What to do when your forum isn’t buzzing (especially with <50 members)Why real connection doesn’t always look like daily postsTactical ways to drive engagement through onboarding, intros, small groups, and in-person momentsWhen a real-time chat tool like WhatsApp can make sense (and how to avoid letting it compete with your forum)If you’re running a smaller community and wondering how to create more meaningful connection, this one’s for you.Let’s be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity CollectiveInterested in Circle App? Try it here!

What’s working right now to grow a membership? And how do you avoid growing in the wrong direction?In this episode, I share one of the biggest lessons I learned while leading community and product at Bossbabe — the mistake that led to our best growth month ever and a wave of churn the very next.This is a story about good growth vs. bad growth, why urgency-based campaigns work only when they’re aligned with your membership’s transformation, and what to do instead if you want both new and long-term members to thrive.Whether you’re gearing up for your next community campaign or building your marketing strategy from scratch, you’ll walk away with clear guidance for sustainable growth.Let’s be friends:Connect with Becky on Instagram or LinkedInRead the newsletter at beckypierson.comLearn more about Affinity CollectiveFollow Austin L Church on LinkedIn