PODCAST · business
Erudite
by Conor Sunderland
Conversations with field leaders in health, wealth, love, & happiness.
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23
Become an Elite Combat Athlete | Jack Krucial - The Combat Therapist - #23
Jack Krucial is a physiotherapist, athlete, and is an injury & high performance coach to combat athletes around the world. Jack began as a professional soccer player in Australia, and recurring injuries plus a lack of trust in prescribed recovery protocols led to him searching for his own methods to rehabilitate injuries. Jack is a licensed physiotherapist, and also a high performance and injury consultant to top athletes around the world. Jack also coaches me & my business partner, as I train Brazilian Jiu Jitsu and have had some injuries in the last 2 years requiring some attention to recover from. It's been a transformational experience in helping my understanding of injuries, training, progression, and the importance of specificity in training for a sport. I highly recommend following Jack and Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI Jack's Links Website: https://www.combattherapist.com/ Twitter: https://twitter.com/CombatTherapist YouTube: https://www.youtube.com/@combattherapist/ My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Newsletter: https://conorsunderland.com/newsletter/ - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ Chapters 00:00 - Jack’s Background 06:20 - Combat Sports 10:36 - Entering the Injury Rehab Space 15:00 - Treating Injuries, Recovery and Training Principles 28:27 - Clients 31:00 - Balancing Strength, Aesthetic Goals and Skill Acquisition 43:16 - Emphasis on Mobility 49:06 - Training Elite Athletes 54:00 - Selection Bias: Genetically Elite Athletes vs Average Athletes 59:43 - Elite Performers Club 1:03:21 - Neck Training 1:09:00 - Where to Reach Jack
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22
Client Ascension, Software, & God | Andre Haykal - #22
Andre Haykal Jr. is a serial entrepreneur and creator. Based in Florida, Andre runs Client Ascension, a B2B consulting company, and ListKit, a B2B sales data platform. I have known Andre for years, and highly rate him as a businessman, having been a client of his agency and working with him at his consulting business. In this episode, expect to learn: - What it's like to build a consulting business - How Andre began in business - Building a software company Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI Connor's Links Client Ascension: https://www.clientascension.com/ ListKit: Twitter: https://twitter.com/cfowlerdesign LinkedIn: https://www.linkedin.com/in/cfowlerdesign/ My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): https://kensingtonmediahouse.com/ Chapters: 0:00 - How Andre Started as an Entrepreneur01:50 - Meeting Chris and Early Ventures07:10 - Knowledge X’s Beginnings.10:27 - Lead Gen and Knowledge X’s Growth17:10 - The Vault21:08 - Client Ascension30:35 - Growth in 202235:35 - Organizing Events48:13 - Grandpa Ray51:31 - Influence of Family, Faith, and Christianity57:12 - Andre’s Advice to His 19-Year-Old Self1:01:10 - How to Reach Andre
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21
Personal Brands, Design, & Working With Celebrities | Connor Fowler - #21
Connor Fowler is a world-renowned brand designer, and has worked with the likes of Jordan Peterson, Chris Williamson, and Alex O'Connor to name a few. In this episode, expect to learn: - How Connor began in design - How to rise up the chain to work with the biggest personal brands in the world - How to create a brand identity - What it's like to work with Jordan Peterson, Chris Williamson, & Alex O'Connor - BONUS: Watch me try to convince Connor to take me on as a client! Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI Connor's Links Website: https://www.connorfowler.com/ Twitter: https://twitter.com/cfowlerdesign LinkedIn: https://www.linkedin.com/in/cfowlerdesign/ My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): https://kensingtonmediahouse.com/ Chapters 00:00 - Connor’s Career Beginnings 07:10 - Moving up the Chain 12:20 - Balancing Creative Side and Business Side 17:12 - Early Process 21:35 - Brand Identity 26:40 - Progressive Journey 32:47 - Deep Dive into Creating a Brand Identity 43:12 - Most Standout Process for Connor 50:06 - 2024 Plans
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20
From NYC Firefighter to eCommerce Success | Johnny Hickey - #20
Johnny Hickey is the CMO of Perfect White Tee, a highly successful fashion brand. Formerly a firefighter in New York City, Johnny has moved into eCommerce with enormous success on multiple projects. Since working together I've learned a lot from Johnny and his approach to growing and marketing businesses, so I hope that you enjoy the episode. Expect to learn: - How Johnny began in eCommerce - Scaling from 7 figures to 8 figures in revenue - How to forecast revenue effectively - How to think about marketing in 2024 - Future plans for the brand and other projects Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI Johnny's Links Perfect White Tee: https://perfectwhitetee.com/ Twitter: https://twitter.com/johnhickey1970 My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): https://kensingtonmediahouse.com/ Chapters: 00:00 - How Johnny Got into Ecom 02:57 - Scaling through Facebook & Google ads 12:05 - The Lindy Effect 16:23 - Early Careers 21:12 - iOS14 28:03 - Keys to Scaling a Business 35:40 - Finding Opportunity and Growth 41:00 - Production 46:44 - “Don’t action fake.” 50:23 - Bad advice 54:27 - Plans for 2024
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19
2x Agency Founder & eCom Group CMO at Age 26 | Olly Hudson - #19
Olly Hudson is the founder of Soar With Us & For You Advertising, as well as being the CMO of JAQ Group, one of the UK's fastest-growing eCommerce brand groups. Olly is someone I highly vouch for, and I have learned a huge amount from being friends with him when it comes to growing eCommerce brands and growing my own business. In this episode we discuss: - Olly's beginnings in eCommerce - Co-Founder vs Solo Founder Setup- Becoming CMO at one of the UK's fastest growing eCommerce groups - Evolution in eCommerce and Olly's predictions for 2024- TikTok ads' effect on eCom growth - Time management when working on multiple projects Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI Olly's Links Soar With Us: https://jaqfulfilment.com/ For You Advertising: https://www.foryouadvertising.com/ JAQ Group: https://jaqfulfilment.com/ The Essence Vault: https://www.theessencevault.co.uk/ Twitter: https://twitter.com/oliverwhudson LinkedIn: https://www.linkedin.com/in/olly-hudson/ My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): https://kensingtonmediahouse.com/ Chapters 00:00 - Olly’s Brief Background 02:43 - 2021 Growth 08:40 - Solo Agency Founding vs Having a Co-Founder 12:43 - Growth Rate & Scaling a Business 20:21 - Evolution & Specialization in the Ecom Space 24:56 - 2024 for Ecom Brands 27:30 - Business Growth, Scaling, and Diversification 42:18 - Tiktok 45:21 - How Olly Manages Time for His Businesses 48:09 - Goals & Plans for 2024
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18
Coaching, Software, & Marketing Philosophy | Daniel Fazio - #18
Daniel Fazio (a.k.a Cold Email Wizard) is one of the founders of Client Ascension. I've known Daniel for over 3 years now and he is arguably the best marketer I know, as well as being an incredible operator. I would highly advise studying him, subscribing to his YouTube channel, and listening to his takes on business - it will improve your life tenfold. In this episode we discuss funnels, his YouTube channel, market trends in 2024, and principles of entrepreneurship. I hope you enjoy it! Expect to learn: - How low ticket funnels work - The effect of 'Zero Interest Rate Phenomena' - Daniel's one singular marketing campaign since 2020 - Emotion management as an entrepreneur 00:00 - Low Ticket Funnels 05:37 - Zero Interest Rate Phenomena 16:03 - Launching a Software Company 27:20 - “You don’t scale because you’re scared…” 31:22 - “If you cannot buy customers, you do not have a business.” 39:00 - Congruence in Daniel’s Businesses 42:01 - Daniel’s 2024 Plans Daniel's links: - YouTube: https://www.youtube.com/channel/UCAZYWlcFd2zcmAwwIxhHjRA - Twitter: https://twitter.com/blackhatwizardd - Client Ascension: https://www.clientascension.com/optin-584687901677689197615 - My links: - Twitter: https://twitter.com/conortrains - YouTube: https://www.youtube.com/channel/UCXBbg5gD64hxg5NbO8qV2Rw - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): https://kensingtonmediahouse.com/
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17
Scaling a Fitness Business, Competing, & Dubai | Chenyang Zhao - #17
Chenyang Zhao is an entrepreneur, fitness coach, and creator based in Dubai. Originally from New Zealand, Chenyang has grown her fitness business over the last 3 years and helped women from all over the world transform their bodies. Expect to learn: - How Chenyang began in fitness - The dark side of competing in bodybuilding - The reality of moving to Dubai - Setting goals Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI Chenyang's links: - Instagram: https://www.instagram.com/cz.fit/ - YouTube: https://youtube.com/@chenyangzhao?si=l7Oa2k5uigTCJdVd - Coaching: https://teamaspirecoaching.com/ - My links: - Spotify: https://podcasters.spotify.com/pod/show/conor-sunderland - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_ - Work with my agency (For eCommerce brands above $100k/month): https://kensingtonmediahouse.com/
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16
Health Fallacies, Sam Sulek, & Zyzz | Dr. Gary McGowan - #16
Gary McGowan is a medical doctor, fitness coach, and founder of Triage Method. Gary has been coaching clients and been active online for nearly a decade. In this episode you can expect to learn: - How Gary balances being a doctor, coach, and business owner - How to protect yourself against health charlatans - Sam Sulek's similarities to Zyzz - If mouth breathing is really that bad for you - How neck training can benefit you Gary's Links Triage Method: https://triagemethod.com/ Instagram: https://www.instagram.com/drgarymcgowan/ Twitter: https://twitter.com/drgarymcgowan My Links Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): https://kensingtonmediahouse.com/ Chapters 00:00 - How Gary got into Fitness 05:27 - “There’s what works and there’s what you enjoy” 06:45 - Youtube 09:00 - Meeting Paddy Farrell and Starting Triage 11:10 - Content Creation, Online Space and Echo Chambers 20:49 - Reinstating Trust in Medicine & Doctors 27:51 - Getting into Medicine 33:33 - Health Fallacies and Misconceptions 46:55 - Mouth Breathing 51:15 - Neck Training 57:38 - Influences: Sam Sulek, Zyzz & Jeff Seid 1:05:45 - Gary’s Socials, Channels & Courses
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15
Coaching Businesses, Building, & Living in Miami | Cardinal Mason - #15
Mason Doerr is an entrepreneur and creator from Canada, now based in Miami. In this episode we discuss the reality of building a coaching business, creating online, and living in Miami. Maon's Links: - Instagram: https://www.instagram.com/masonxdoerr/ - Twitter: https://twitter.com/CardinalMason My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): https://kensingtonmediahouse.com/ Get access to every episode 12 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI Chapters: 00:00 - Life In Miami 02:00 - How 2023 went for Mason 09:23 - Beyond Pent-up Demand 13:45 - Growing and Building Social Networks 17:08 - The Renaissance of the Webby funnel 19:52 - Conversion Rates on Webbies 22:08 - Leveraging Instagram 26:30 - Handling Business 30:30 - “Youtube is the daddy of them all!” 35:45 - The Future of Copy MBA 40:57 - Moving to Miami 47:15 - Travel Plans 54:30 - Mason’s advice to his 20-year-old self
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14
Pro Rugby, eCommerce, & Me | Ian Madigan - #14
Ian Madigan is an Irish rugby legend, formerly playing at out-half for Leinster & Ireland. After an illustrious rugby career, winning international trophies and multiple European cups at club level with Leinster, Ian sat down with me to discuss his career, his business ventures, and his new foray into eCommerce. I hope you enjoy the episode! In this episode we discuss: - The highs & lows of playing top level rugby - The economics of professional rugby - Ireland's 2023 World Cup campaign - Coaching offers - Ian's business ventures, and how he began in eCommerce Ian's Links Dataships: https://dataships.io/ Instagram: https://www.instagram.com/ian.madigan/ Twitter: https://twitter.com/ian_madigan?lang=en My Links Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): https://kensingtonmediahouse.com/ Chapters 00:00 - Ian’s Rugby Career Beginnings 03:12 - Rugby in South Dublin Schools 05:05 - The Current State of Irish Rugby Provinces 10:28 - Becoming a Professional Player 20:05 - Pressures in the Six Nations Championship 22:55 - Ian’s Best Moments 27:27 - Different Approaches and Game Plans 32:55 - Playing in France & England 35:40 - Evolution and Challenges in Professional Rugby 42:05 - Transition from Professional Player to Punditry 47:28 - Coaching Interests & Transitioning to the Business World 52:27 - Dataships Focusing on E-commerce 58:49 - Future Goals for Dataships
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13
Scaling in eCommerce & Agency, Finding Your Passion, and Travelling The World | Ciaran Finn (4K) - #4
Ciaran Finn is an entrepreneur & creator based in Dubai. Originally from Manchester, Ciaran has scaled Blue Finn Media, a premiere eCommerce performance marketing agency to over 12 team members, and has clients around the world including celebrity brands like Drew Barrymore's Flower Hair Tools. In this episode we go deep on how Ciaran views the future of eCommerce, finding his passions, learning foreign languages, travelling, and how he built his business. Expect to learn: - The future of eCommerce and marketing agencies - How to find your passion - Whether or not running a business is for you - How Ciaran has grown his businesses whilst travelling the world Ciaran's links: - Instagram: https://www.instagram.com/ciaranfinn_/ - Twitter: https://twitter.com/ciaranfinn_ - Ciaran's Agency: https://www.bluefinnmedia.com/home - My links: - Spotify: https://podcasters.spotify.com/pod/show/conor-sunderland - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_ - Work with my agency (For eCommerce brands above $100k/month): https://kensingtonmediahouse.com/
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12
Real Estate, Dubai, and Leaving Ireland | Gino Forte (4K) - #6
Gino Forte is an Irish real estate broker based in Dubai. After dropping out of college, Gino built a successful career as a car salesman in Ireland. Recently, he left Ireland to work as a real estate broker in Dubai, and is already making a name for himself. In this episode we talk: - Dropping out of college - Building your career - Why we both left Ireland - Living in Dubai Gino's links: - YouTube: https://www.youtube.com/@samandgino - TikTok: https://www.tiktok.com/@ginoforte97 - Instagram: https://www.instagram.com/ginoforte97/ My links: - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $100k/month): https://kensingtonmediahouse.com/
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11
Business, Competing, & The Future of YouTube | Rob Lipsett - #7
Rob Lipsett is one of the world's best-known fitness personalities, and is the founder of the Game Plan app, Fuel Cakes, as well as being a best-selling author. Since 2014, he has amassed millions of followers around the world. I've watched Rob's videos for nearly a decade at this point, so I hope the chat is as unique and specific as intended. Find Rob's links below: YouTube: https://www.youtube.com/@RobLipsett Instagram: https://www.instagram.com/roblipsett/ Podcast (Spotify): https://open.spotify.com/show/0jBThD6WYPfERwXqJaWiJN?si=79fb98cf2a8f400d Coaching App: https://www.bygameplan.com/ Fuel Cakes: https://fuelcakes.com/ My Links: - Spotify: https://podcasters.spotify.com/pod/show/conor-sunderland - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): https://kensingtonmediahouse.com/
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10
World Tours, Neutonic, & Not Living a Lie | James Smith (4K) - #8
James Smith is one of the biggest fitness personalities in the world, best-selling author, and personal trainer. In this episode, we talk about social media success, his new company Neutonic, and avoiding living a lie. Expect to hear about: - James' perspective on social media in 2024 - How Neutonic began - Crazy brand deal offers - James' world tour - Growing on social media 0:00 - 3:59 Personal Brand vs Paid Traffic 4:00 - 6:14 Neutonic Beginnings 6:15 - 13:00 The White Monster Killer 13:01 - 23:22 Not Living a Lie 23:25 - 27:20 Crazy Brand Deals James' Links: Neutonic: https://www.amazon.co.uk/Neutonic-Productivity-Energy-Drink-Boost/dp/B0C9DLVB6S?th=1 https://www.neutonic.com/password Instagram: https://www.instagram.com/jamessmithpt/ YouTube: https://www.youtube.com/@JamesSmithPT Comment below, or catch me on... Instagram: https://www.instagram.com/conorsunderland_/ Twitter: https://twitter.com/conortrains Newsletter: https://conorsunderland.com/newsletter/ https://kensingtonmediahouse.com/
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eCommerce, Dubai, & Partying With Nelk | Adam Power - #9
Adam Power is an Irish entrepreneur based in Dubai. Adam owns a leading eCommerce growth agency named Pwrd Media, is an investor in 4 eCommerce brands through his brand group named Pwrd Brands, and owns an eLearning platform named the Pwrd Institute. In this episode, we talk: - Adam's entire 6 year journey online - Agency vs Brand building - Living in Dubai - Partying with the Nelk Boys - And much much more Adam's Links Instagram: https://www.instagram.com/adampower96/ Twitter: https://twitter.com/AdamPower21 Pwrd Media: https://www.pwrdgroup.com/pwrd-media Pwrd Brands: https://www.pwrdgroup.com/pwrd-brands Pwrd Institute: https://www.pwrdgroup.com/pwrd-institute My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): https://kensingtonmediahouse.com/
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8
Ireland in 2024, Free Speech, & Conor McGregor | John McGuirk - #13
John McGuirk is the founder & editor of Gript, Ireland's largest independent media outlet. I have followed John for some time and always enjoy his independent analysis. Like most people whose work I enjoy reading, I often cannot predict John's opinions and will always have at the very least a new perspective on the chosen topic. In this episode, we talk about: - What to expect in Ireland in 2024 - Concerning issues and the government's handling of them - NGOs in Ireland - Hate speech laws - Conor McGregor's potential political career John's Links: - Gript: https://gript.ie/ - Twitter: https://twitter.com/john_mcguirk My Links- Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d- Twitter: https://twitter.com/conortrains- Instagram: https://www.instagram.com/conorsunderland_/- Work with my agency (For eCommerce brands above $150k/month): https://kensingtonmediahouse.com/Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI Chapters 0:11 - 5:22 Importance of independent thought & speech 5:45 - 8:50 Ireland’s history of censorship 8:51 - 17:29 2024 Predictions: Hate Speech, Sinn Fein, & Varadkar 17:30 - 21:43 Socialism In Ireland 21:16 - 25:14 Varadkar or Martin Won’t Survive 2024? 25:15 - 31:50 Varadkar’s Insulated Opinions 31:26 - 38:42 NGOs - Ireland’s central problem? 38:44 - 42:27 Embedded Growth Obligations 42:28 - 54:43 Would Conor McGregor Be a Good President? 54:44 - 57:32 2024 Potential Issues
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7
CEO Performance Coach: How To Leapfrog Your Peers | Leon Castillo - #12
Leon Castillo is an elite performance coach, and the founder of Selfmastered. Leon has coached over 250 entrepreneurs to achieve peak performance habits, and scale their businesses as a result. I have personally worked with Leon for over 2 years, and the effect that has had on my marketing company has been immense. I cannot vouch for him and his team enough. Chapters: 00:00 - Defining Peak Performance 01:49 - What Drove Leon to Dive Deep in Peak Performance 6:46 - Developing & Maturing the System 10:03 - Light Bulb Moment 17:38 - Selfmastered 31:20 - Performance Skills vs Technical Skills 40:34 - Finding Purpose 49:35 - High Level of Consciousness 1:00:05 - Building up Leverage & Energy Cycles 1:10:48 - Marathon & Fasting 1:26:50 - Advancing Leverage 1:32:07 - The Future of Selfmastered Leon's Links Selfmastered: https://www.selfmastered.com/ YouTube: https://www.youtube.com/channel/UClJ4TJuc7KG_4zE5SeuTFkQ Twitter: https://www.twitter.com/leoncastillosm My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Apple Podcasts: https://podcasts.apple.com/ie/podcast/erudite/id1723596023 - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): https://kensingtonmediahouse.com/
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Operating an eCommerce Brand Group At Age 28 | Connor Martin - #11
Connor Martin is the founder of JAQ Group, an eCommerce brand and logistics group based in Ballymena, Northern Ireland. Expect to learn about: - Connor's growth story & humble beginnings - What bottlenecks eCommerce brands face at each level of growth - Building a team in-person - Pitfalls to watch out for as a brand owner Connor's Links JAQ Fulfilment (3PL): https://jaqfulfilment.com/ The Essence Vault: https://www.theessencevault.co.uk/ Twitter: https://twitter.com/itsConnor_M My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): https://kensingtonmediahouse.com/ Chapters Early Beginnings 0:00 - 5:20 Markets & Production 5:21 - 14:00 eCom Beginnings 14:01 - 18:29 Debt & Covid Time 18:30 - 25:00 Customer Journey 26:01 - 30:15 0-1M eCom Growth Tips 30:16 - 35:50 eCom Struggles 35:51 - 38:40 The Turning Point 38:41 - 43:05 Defining Unique Advantages 43:06 - 47:30 Invest in Preparation 47:31 - 48:45 Creating a Great Environment 48:47 - 53:45 JAQ Group Goals 53:45 - 57:00 Agency or In-House? 57:01 - 1:00:29 8 Figure Growth Levers 1:00:30 - 1:05:30 2024 Market Conditions 1:05:31 - 1:08:43 “It Could All Be Gone Tomorrow” 1:08:45 - 1:12:05 2024 Goals 1:12:08 - 1:14:55 3 Top Tips 1:14:56 - 1:16:46
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5
Building a Leading eCommerce Creative Agency | Paul Kennedy - #10
Paul Kennedy is the founder of Like Like Media, a leading eCommerce creative agency based in Belfast, Northern Ireland. Paul has worked with some of the world's biggest eCommerce brands, including running content shoots and paid advertising with Tyson Fury, Harry Kane, and Floyd Mayweather. Expect to learn: - How eCommerce advertising works - The future of advertising - What builidng brands with celebrities is like - How to build a team in-person - Wild travel stories 00:00 - 8:00 How Paul Began in Entrepreneurship 8:01 - 10:59 Videography Background 11:00 - 19:50 In-Person vs Remote 19:52 - 30:00 Travel Stories 32:00 - 45:00 Advertising Principles Paul's Links Life Like Media: https://lifelike.media/ Instagram: https://www.instagram.com/paul.belfast/ Twitter: https://twitter.com/pkennedy93 My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): https://kensingtonmediahouse.com/
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4
Mental Health, Scaling a Fitness Business, & Travel | George Armstrong (4K) - #5
George Armstrong is the founder of Physique Academy. Originally from Bolton, George runs a successful coaching company helping men achieve life-changing transformations through personalised training and mental protocols. Here, we chat about mental health, suicide, the need to tran hard each day, how George leads his team, and more. Expect to learn: - George's explosive rise in bodybuilding at age 18 - How George has grown Physique Academy to over 40 team members - How important hard physical exercise is - How George remembers his late brother - Why real transformations aren't just phsyical George's links: - Instagram: https://www.instagram.com/georgearmst... - Physique Academy: https://physiqueacademy.co.uk/ - The Armstrong Foundation: https://physiqueacademy.co.uk/online-... - My links: - Spotify: https://podcasters.spotify.com/pod/sh... - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunder... - Work with my agency (For eCommerce brands above $100k/month): https://kensingtonmediahouse.com/
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Building an 8 Figure Coaching Business, eCommerce, and Dubai | Brook Hiddink - #3
Brook Hiddink is an eCommerce entrepreneur based in Dubai. In this episode we go deep on how Brook has scaled his coaching business to 8 figures, his business philosophy, perspective on eCommerce, and the coaching industry. Expect to learn: - What makes a real coaching business - How organizational structures morph as scale occurs - How to build a personal brand - What it's really like to live in Dubai Brook's links: - YouTube: https://www.youtube.com/@UCnuHng28tVdcfK97ypEM-cQ - Twitter: hhttps://twitter.com/ecomwithbrook - Brook's Coaching Programme: https://www.highticketecommerce.co/10k-profit?el=twbio - My links: - Twitter: https://twitter.com/conortrains - YouTube: https://www.youtube.com/@UCXBbg5gD64hxg5NbO8qV2Rw - Instagram: https://www.instagram.com/conorsunderland_ - Work with my agency (For eCommerce brands above $100k/month): https://kensingtonmediahouse.com/
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7 Figure Agency Secrets | Shawpreneur - #2
Shawpreneur is the founder of a leading personal branding & monetisation agency. In this episode we go deep on how Shaw built and manages a 7 figure agency, personal branding, and his plans for the future. Expect to learn:- How to scale an agency to 7 figures - How to manage a team - How to build a personal brand Shaw's links: - Twitter: https://twitter.com/Shawpreneur - Instagram: https://www.instagram.com/shawpreneur/ - TikTok: https://www.tiktok.com/@shawpreneur My links: - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_ - Work with my agency (For eCommerce brands above $100k/month): https://kensingtonmediahouse.com/
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Scaling a $5M/Year Business, Personal Branding, & Signing Clients | Daniel Fazio - #1
Daniel Fazio (a.k.a Cold Email Wizard) is one of the founders of Client Ascension. In this episode we go deep on how Daniel has scaled his business to $5M/year, his business philosophy, personal branding, and signing clients for your business. Expect to learn: - How to scale an agency to the mid 6 figure level - How organizational structures morph as scale occurs - How to build a personal brand - Emotion management as an entrepreneur Daniel's links: - YouTube: https://www.youtube.com/channel/UCAZYWlcFd2zcmAwwIxhHjRA - Twitter: https://twitter.com/blackhatwizardd - Client Ascension: https://www.clientascension.com/optin-584687901677689197615 - My links: - Twitter: https://twitter.com/conortrains - YouTube: https://www.youtube.com/channel/UCXBbg5gD64hxg5NbO8qV2Rw - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $100k/month): https://kensingtonmediahouse.com/
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ABOUT THIS SHOW
Conversations with field leaders in health, wealth, love, & happiness.
HOSTED BY
Conor Sunderland
CATEGORIES
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