Facebook Ads Quick Tips

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Most Skool community owners assume running ads means running them directly to their community page. But there's a smarter first step and it costs as little as $5 a day. In this episode I talked about what makes a Skool ad actually work, why simple always beats polished, and how to know if your community has real traction before you spend another dollar scaling.Why the simplest ads almost always outperform the most polished onesThe "show me what's inside" ad what it is and why it works for SkoolHow to know if your Skool community has traction before you scaleWhat $5/day actually buys you in terms of visibility and trustWhy warm audiences change everything  and how to build one firstResources mentioned:🎁 Audience Accelerator Playbook → link🏘️ Free Skool Community link Enjoying the show? A five star review helps more women find it -thank youJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Stacy Covitz explains why running Facebook ads directly to a Skool community page often fails: cold audiences click an ad and immediately face account creation, creating too much friction before they know or trust the community. She notes ads can work better for free communities because the commitment is low, but sending cold traffic to a paid tier is especially difficult because it asks strangers to create an account and provide a credit card. Covitz recommends warming prospects first through brand awareness by running ads to a free community, delivering value, and then inviting engaged members to upgrade to the paid tier as a natural next step. She previews a future episode on ads that work for warm audiences and references Evelyn Weiss as a technical Skool ads resource.00:00 Welcome and Series Focus00:34 Why Ads to School Fail01:22 Friction Kills Conversions02:24 Free vs Paid Communities03:38 Warm Up Funnel Strategy04:33 Bucket Method Recap05:02 Next Steps and ResourcesJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!You started running brand awareness ads  great! But now what? In this episode, I break down why awareness ads aren't supposed to convert directly, what they're actually for, and the three things you need to do to nurture the people you're attracting so they eventually become buyers. Plus  an invitation to the free masterclass to learn these concepts in real time!Sign up by clicking this link Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!If you've ever felt like the best kept secret in your niche  posting consistently, working hard, and still barely getting seen this episode is for you.Today I'm breaking down brand awareness ads: what they actually do, why most people skip them (and regret it), and how to get started for as little as $2–$5 a day.This is the strategy I recommend before you ever run a single sales ad. Because here's the truth: people don't buy from strangers. Trust has to come first.In this episode:Why running ads straight to the sale almost never worksWhat brand awareness ads actually do (and why I call them "I see you everywhere" ads)What you need to get started it's less than you thinkHow $2–5/day can start warming up your future buyers right nowResources mentioned:🎁 Audience Accelerator Guide Link🔔 Free Masterclass April 15th Register HereEnjoyed this episode? Leave a five star review it helps more women find the show!Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!If you've been using AI tools connected directly to your Meta ad account... stop. Right now.Over the past week, multiple advertisers have reported losing 10, 15, even 17 ad accounts without warning, not because of bad ads, but because of AI agent tools making too many API calls to Meta's systems. Some have gotten their accounts back. Some haven't. And Meta's appeal process? Let's just say it's not exactly known for its warm, human touch.In this episode, I break down:What's actually happening with AI-related ad account shutdownsWhy Meta probably didn't intend this (but that doesn't help you)Exactly what to disconnect right now to protect your accountHow you can still use AI in your ads business  without handing it the keysLinks & Resources:Join the free Skool community → Ads for Gen X Women – link hereJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!You hit that little blue "Boost Post" button, your budget disappears, and... crickets. Sound familiar? In this episode, I'm breaking down exactly why boosted posts feel like they're doing something  but rarely bring in actual leads or paying clients.I'll walk you through the real difference between boosting a post and running a strategic Facebook ad, why Meta loves when you boost (hint: it's not because it's best for your business), and what you should be doing instead if you want your ad spend to actually work.If you've ever wondered whether boosting counts as "running Facebook ads," this one's for you.In this episode:Why boosted posts give Meta the wheel  and you very little controlThe objective problem that's costing you clientsWhy your targeting options are so limited when you boostWhat you're missing without proper Pixel and conversion trackingReady to stop guessing and start running ads with a real strategy? Connect with me on Instagram @stacyacovitz or visit stacycovitz.com to learn how we can work together.Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Threads may not be the first place most business owners think about when it comes to Meta ads, but that may be exactly why it’s worth watching.In this episode, I’m sharing why Threads has caught my attention and why I think it could become an interesting opportunity for advertisers in 2026. We’re talking about the shift toward more conversation-based engagement, the potential for lower ad costs while the platform is still less crowded, and why this may be one of those easier tests to make inside Meta without adding a bunch more work to your plate.This isn’t about chasing every shiny new thing. It’s about noticing where there may be a little more breathing room before everyone else jumps in.Inside this episode:Why Threads feels different from Instagram and FacebookHow conversation-style content may create more engagementWhy lower competition can sometimes mean lower costsHow Advantage+ may make Threads easier to testWhy I’ll be watching this placement more closelyIf ad costs have been feeling higher, reach has been harder to get, or Instagram feels more crowded than ever, this is a good one to keep on your radar.I’ll likely be testing Threads more and sharing what I find in future episodes, so stay tuned.Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Fix Your Meta Ads by Fixing Your Messaging When two Meta ads with the same offer, creative, and budget perform differently, the issue is usually messaging, not the platform. Broad, “for everyone” messaging feels safe but attracts mismatched leads, wasted clicks, and time-consuming DMs, making ads feel chaotic and expensive. I emphasizes specificity clearly calling in the right audience and gently repelling the wrong one, to improve lead quality, reduce confusion, and create more productive sales conversations.  Buzzwords and generic, AI-like copy erode trust, especially when the ad voice doesn’t match the business owner’s real personality, creating a disconnect. The episode ends by encouraging you amazing listeners to assess whether your messaging targets the right person and invites aligned viewers to join the my Skool Community! GenX Ads Community00:00 Why Ads Flop00:32 Generic Messaging Costs01:44 Get Specific Audience02:45 Sound Like Human04:14 When Words Misalign04:39 Stop Paying Chaos05:19 Call In Repel Out05:50 Community Invite WrapJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Want the Ad Readiness Review?Today I share money-saving advice for business owners considering paid ads, explaining that ads are only a traffic source and won’t fix weak foundations. I describes a common scenario where clients sign a three-month retainer but turn out not to be ready, leading to weeks of fixing basics like unclear offers for cold traffic, missing funnel steps, broken links, and inadequate tracking (including a client whose landing page platform couldn’t support tracking, limiting optimization and increasing costs). I  also mention that even successful ads can harm a business if operations can’t handle the lead volume. To set expectations and avoid wasting retainer and ad spend, I  recommend getting “ad ready” first and offer an Ad Readiness Review to assess what’s in place, identify gaps, and ensure infrastructure and capacity are prepared before running ads.00:00 Welcome and Money Saving Tips00:38 The Retainer Readiness Problem02:20 Ads Need a Strong Foundation03:11 Offer and Funnel Gaps03:47 Tracking and Attribution Issues05:02 When Success Overwhelms Capacity05:49 Setting Expectations Before You Pay06:52 Ad Readiness Review Offer08:17 Wrap Up and Call to ActionJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Join my Free Skool community! Meta ads strategist Stacy Covitz shares five common myths that make business owners anxious about running Facebook and Instagram ads and explains why they are false. She says ads are scalable and can start with a small, consistent budget to build visibility, grow an email list, and test messaging. Ads can help build an audience rather than requiring a huge one first, reducing reliance on organic reach and constant content posting. You don’t need to be great at tech, but you do need to follow instructions, take a course, join her community, or hire help. She emphasizes that ads do work when paired with the right product, strategy, budget, offer, messaging, patience, and testing mindset—not by “publishing and praying.” Finally, she addresses the fear of annoying people, noting that good ads can be helpful and many people don’t even recognize an ad as an ad. She encourages listeners to pick one goal, run one simple campaign, and learn, and invites them to join her “Ads for Gen X Women” School community for support, tutorials, and a no “bro marketing” environment.00:00 Feeling Scared of Ads? Here Are 5 Myths to Ditch00:57 Myth #1: Ads Are Only for Big Businesses with Big Budgets01:39 Myth #2: You Need a Huge Audience Before Ads Will Work02:13 Myth #3: You Have to Be Great at Tech to Run Ads03:04 Myth #4: “Ads Just Don’t Work” (What Actually Makes Them Work)04:13 Myth #5: “If I Run Ads, I’ll Annoy People” (Reframing the Fear)05:34 Wrap-Up: Pick One Goal, Run One Simple Campaign + Get SupportJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!The Facebook Group Dream That DiedHave you spent a lot of time in Facebook groups over the last five, 10 years?And when I started my own Facebook group, my hope and goal was that I was gonna have this amazing community and I was gonna be able to share my knowledge and expertise, and we would chat and people would ask questions and everyone would get to know each other, and it was quite the dream.What Went Wrong?So it felt like I was talking at people, not with them. No conversations were happening and honestly it just started sucking the life and joy out of all of it.And that's when I knew I was gonna have to pull away.Engagement dropped, and I'm not a big fan of the @everyone tagging because I know as someone who's scrolling, it gets annoying to me to see that unless it's something important, right?My New Favorite Place: SkoolSo this is what my episode today is about. I wanna talk to you about my new favorite place, and I've talked about it.How I Discovered ItAnd I had been in a few Skool communities, mostly because I had purchased a course or a training from somebody, and that's where it was. It was housed on Skool.I didn't really have any, I didn't know what it was. I knew that it was basically another place that I had to be to sign in. So as a consumer, it was kind of a pain, honestly.But the more time I started spending in those areas, I started to realize how different it was. And oh my goodness, it grew on me and it just felt...What I Found After a Month or TwoI found after spending a month or two in a couple different communities, I started to join a few more. It started to feel like what Facebook groups used to feel like, like fun,  people chatting and sharing and learning.It just, it's so different and I kind of got hooked and that turned into me starting my own community.Why Skool Feels DifferentAnd it wasn't—what's interesting is it wasn't the features because I'm still learning the features on that platform—but it's the feel and the culture that has been created on the platform is community first.That is the culture. It's all about community and they reward engagement and not just fake likes and you know, "oh, good post," you know, those kinds of things. But actual engagement.The Best Parts:Things don't disappear after 24 hours - It's not like this nonstop feedYou actually get to choose what you seeThere's no weird algorithm that you have to fightI'm not the only one showing up - I get on there and I'll say something and people are responding and replying and showing up when I do a meet and greet kind of thingMy Skool Community: Ads for Gen X Women (No Bro Marketing EnergyThe name of it, which is Ads for Gen X Women and No Bro Marketing Energy. So that's what it's called.Even if you don't wanna check out my community, you don't know what I'm even talking about, go have a look.Ready to experience what community can feel like again? Come check out my Skool community!Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!SummayYou don't need to go out and make 20 to 50 new ads for every campaign because that is just not a good use of your time.Especially if you are a solo business owner like myself. I'm going to give you three ways to make this super manageable for you without spending all your time doing this. Because honestly, ads are still a test, right? We don't know what's going to work. And so if you spent all your time making 50 ads for every campaign, what if all 50 of them were not good? That wouldn't feel good.Way #1: Call Out More Than Just Their TitleLet's talk about how you can also call out more than their title. Talk about their pain points, goals, or objections.Examples:"Struggling to fill up your calendar with new clients without burning out and being on social media non-stop?"You can also rotate testimonials, case studies, before and after transformation. Do they want more time? Do they want more income?Way #2: Mix Up the FormatWe don't just want different copy. We also need different variety of ways they are going to see it.Not everybody likes videos. Not everybody likes static images. Some people like carousels. They like to swipe through and read them like stories. Some people like long form video.Format Variety Ideas:White background or a solid color background with text with different copy on each oneBehind the scenes, lifestyleCase study formatScreen recording of your process or a workshop that you didHighlight reelDon't just stick to the "everyone loves reels, I'm just gonna make a bunch of reels." Because not everybody does love reels.A Word of Advice:Meta is not rewarding people that are using the same exact image with just different text. That is not considered variety anymore to them. So it needs to be different text AND a different image AND a different video.Way #3: Test Meta's AI Enhancements (Yes, Really)If you have been listening and you've been around me for a while, you know that I turn every single enhancement off when I am doing ads. But the other side of that is if you go through and you look when you're creating your ad, look through the choices of the AI enhancements. See what they are. They're not available for every ad or every account.Which Enhancements Are Safe to Test:Music - That could be a safe bet. Click that on, see what happens.Carousel optimization - If you're sharing a carousel, there's an enhancement that will show the best card for that specific person. If you're okay with having your carousel being split up.Animation - You could turn that on if you're willing to test that out.The One I'm Still Cautious About:The text, the copy enhancements. I don't know what they're going to say. And there's certain things I would not want out there. Why This Works:What you're doing is you're giving Meta more variety, right? Just by turning on a few of those enhancements, you could turn three ads into seven or eight ads because they're going to be picking and choosing. So you're saving yourself time.Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Join my Free Skool community!SummaryI discuss the evolution of targeting strategies in Facebook advertising, emphasizing the shift from granular targeting to broad targeting. I explain that while the ability to target specific audiences has diminished, advertisers can still effectively reach their ideal clients by employing a strategic approach. I highlight the importance of creating tailored ads for different customer avatars and using a variety of creative formats to engage audiences effectively. I point out that the algorithm can do much of the heavy lifting if the messaging and creative are clear and varied.TakeawaysBroad targeting is the new normal for Facebook ads.The algorithm works best when you don't micromanage.Create different ads for each customer avatar.Chapters00:00 Introduction to Targeting Strategies01:33 The Shift to Broad Targeting02:45 Creating Ads for Different Avatars04:55 Variety in Creative Formats06:45 Maximizing Your Budget with TargetingJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you! Want to see how I'm using this exact strategy? Join my Ads for Gen X Women Community on Skool and get the behind-the-scenes of my ads!Link to Skool CommunityFacebook ads with lead forms. And yes, I did talk about them, but this is one of those moments where I feel the need to go back and revisit because the context has changed, at least for me and my business. It's between how Meta ads have been performing and behaving and the conversations I've been having lately. Lead forms are becoming one of the smartest low friction ways to get traction that are budget friendly.What's the Same: Meta Wants You to Stay on MetaMeta still favors people to stay on Meta, right? You're on Facebook, you're on Instagram, and that's where they want you to stay. And let's be real here, that's where the big bucks are, right? And the advertising.And what Meta lead forms doFacebook Instant Forms—is they keep people on the platform. When you click on a lead ad form, you're staying on Facebook. That ad brings you nowhere other than on Facebook. And when you're trying to gain momentum, that matters.So what happens is you get lower lead costs and could spend less on ads.What's Changed:  I've been talking to a lot of community owners on Skool. And if you're not familiar with Skool,  it's kind of exploding right now.There are two plans and the hobby plan is only $9 a month. It attracted a lot of new businesses a lot of new people that want to make money who don't have a cashflow right now to be pouring into it. But they like the idea of being able to teach or have a community about something they love and eventually make money. The thing with the hobby plan, because it's only $9, it doesn't come with the integrated pixel and the conversion API, which the more expensive plan has. Why does that matter?Well, that matters because you need those things typically to run an effective ad campaign. Well, these ads don't go to a website.Why This Works for Skool Communities Without a PixelYou could have your ad get people interested in what your community is, and then on the ad when they click, that's when you can invite them to the Skool community. It's native right there on Facebook.And these are smart, savvy business owners. A lot of them have moved their business over to Skool, and they're just trying to build up some momentum, and they want to do some ads. But they're still on the $9 plan, which doesn't have the pixel.So this is the strategy that I've been recommending to them. In fact, this is the same strategy that I'm going to use for my own Skool communityThe Strategy's Not Perfect (And That's Okay)It's not good for everybody and it's not the best strategy if you were doing something more complicated or if you had something to sell.Key Takeaways✅ Meta favors keeping people on platform—lead forms do exactly that ✅ Lead forms = lower lead costs and better budget efficiency ✅ Skool's hobby plan ($9/month) doesn't include pixel or Conversion API ✅ Lead forms solve the "no pixel" problem for Skool community builders ✅ The path is simple: ad → lead form → Skool community link ✅ This strategy works best for community building, challenges, and testing demand ✅ Not ideal for complicaJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!So far we've covered how to know when you're ready for sales ads, what is a self-liquidating offer, and how the goal is to build a list of buyers and hopefully break even. So if you've missed any of those, go back—it's the last three episodes.But today's message is: if you've ever said, "my ads just aren't working," this one's for you. Because in most cases, it's not necessarily your ad. It's your funnel.What Is Your Ad's Real Job?It has one job, and that is to get the right person to see your offer. If people are clicking your ad, then Meta's doing its job. It found your audience, it got them curious enough to check you out. But what happens after the click? That's your funnel's territory. That's where the sale or the signup or the conversion either happens or dies.How do you know what the problem actually is? Let's just break this down simply:If no one is clicking → It's probably your ad. It's either your hook, your creative, something like that needs some work.If they're clicking but not buying → It's your funnel. Something between the click and the checkout isn't landing. And there could be a lot of things in between.If they buy your low ticket product but never take the next step → they never buy anything else from you. Then that's your nurture sequence or your follow-up that needs help. The data will tell you exactly where to look. What Actually Goes Wrong Inside a Funnel?Too Many Steps An Unclear OfferNo Urgency or Next StepWhat Do You Do to Fix It? Simplify and Guide.Every page, every step needs guidance for the next thing. The Good NewsIf your ads are getting clicks, that means your front door works. People are interested. You don't need a new strategy. You just need to fix what's happening after the click.Key Takeaways✅ Your ad's job is to get the right person to see your offer ✅ If people are clicking, Meta is doing its job ✅ Your ad is the invitation, your funnel is the party ✅ Follow the data to know what's broken: ✅ Every page needs to direct people to the next action—don't distract, direct ✅ Focus on metrics and data, not emotionsWant an SLO Funnel?Apply Here: Six Week Ad Intensive SLO Funnel Build. We do all of it together. ApplyNot Sure If You're Ready?If you're thinking you're not even ready for sales ads yet, take my Ad Readiness Quiz. It's in the show notes. It's free, takes five minutes, and it will show you exactly what to start working on.Link to Ad Readiness QuizJoin My Free Community: Come hang out with other Gen X women navigating Meta ads in the Ads for Gen X Women Community on Skool.Currently- it's completely free!Website: stacycovitz.comJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Hey friends! So last week I threw a LOT of numbers at you in part two of the SLO funnel series, and if your brain kind of glazed over? You're not alone, and honestly, same.Today we're slowing it ALL the way down and making sure this one piece actually clicks. Because once you understand this, you will never look at ad spend the same way again.The Goal Isn't What You Think It IsHere's the thing: The goal of the SLO funnel isn't to profit on a $20 product.That would be great though, right? But that's not what we're doing here.The goal is to build a list of buyers—people who've already said yes with their money—and ideally, you're going to break even doing it.If your ad brings in customers for free? You've already won. You're creating a list of warm, proven buyers you can invite into your higher-priced programs later.Let's Make the Math Make Sense (It Really Isn't Hard)Okay, deep breath. Here we go.Let's say you spend $100 on ads.Your product is $20You sell 5 of themThat equals $100You made $100. You spent $100. You broke even.You didn't lose money—you bought yourself five buyers.But Wait, It Gets BetterNow, if a couple of those people add on a complimentary product (maybe a template or a quick training that helps them achieve their goal faster), you've now made MORE than you spent.Let's say that additional product was $37 and two people grabbed it.$37 × 2 = $74 extraYour total revenue = $174Your ad spend = $100Your average purchase just jumped from $20 to $34.And THAT'S the number I was talking about a few episodes ago—your average order value (or average customer purchase value, same thing).How Do You Find Your Average Order Value?Here's the formula:Add up your sales ÷ Number of buyers = Average Order ValueIn our example: $174 ÷ 5 buyers = $34 average order valueIf you've never sold anything in your business before, you won't know this number yet. But if you've been selling products or services for a while, you can go back and calculate it.Why This Number MattersNow that your average purchase is $34, you can afford to spend more on ads and still come out ahead. That's how you start scaling.The Mindset Shift You Need to MakeHere's where many people get tripped up: they think, "If I'm not doubling my money right away, it's not working."But that's not how ads work, especially with SLOs.Breaking even on your ad spend is buying you buyers instead of freebie seekers.And every buyer on your list is more likely to purchase your other products—and even your higher-ticket products—later. That's what this funnel is designed to do: fund your growth while creating customers who are already warmed up for your next offer.What If You're Close to Break Even?If you're running an SLO and you're close to break even, don't freak out. That's actually the goal.You can test small tweaks:Add a mini bonus that raises the purchase valueAdjust the price a bitTighten how it connects to your mJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Welcome to the world of advertising where your campaigns can not only pay for themselves but also drive meaningful sales.Understanding Self-Liquidating Offers  At the heart of effective advertising lies the Self-Liquidating Offer, a strategy designed to recover your ad costs while simultaneously generating sales. I define an SLO as a low-cost, high-value product that helps businesses cover their ad expenses. For instance, consider selling a $17 guide or a $27 mini-course. If you invest $100 in ads and sell five $20 products, your ads have effectively paid for themselves. However, breaking even is merely the starting point; the real goal is to use these initial sales to lead customers to higher-priced offerings.The SLO Funnel Explained  The primary function of an SLO funnel is not just to recoup ad spend but to attract potential buyers who are eager to solve their problems. Once a customer purchases the initial product, it’s essential to gently guide them toward the next logical step in their journey. For example, if you sell a $20 playbook that helps customers craft their first ad, you could offer a bonus mini-training session for $37 during the checkout process. This approach not only enhances the customer experience but also increases the average purchase value.Calculating Success with SLOs  Let’s break down the numbers to illustrate how SLOs can be lucrative. Imagine spending $100 on ads, resulting in five sales of your $20 playbook. You’ve recovered your ad costs, but here’s the magic, two of those buyers also purchase the $37 training. This brings your total revenue to $174, increasing your average purchase value per customer from $20 to $34. This simple yet effective strategy allows you to spend more on ads while remaining profitable.Key Components of a Successful SLO  To implement a successful SLO funnel, keep the following principles in mind:  1. Create a small product that addresses a specific problem.  2. Develop a natural follow-up offer that complements the initial purchase.  3. Ensure a clear path from the mini-offer to your primary program or service.  4. Avoid complicating your funnel with unnecessary upsells; focus on one main offer and one follow-up offer.Getting Started with Your SLO  If you’re feeling overwhelmed and unsure about what your SLO or follow-up offer should be, don’t worry. I offer a six-week ad intensive SLO funnel build program where you work with me to collaborate. We  design your offers, map out your funnels, and create your ads without guesswork. Before signing up for this, I recommend taking the free ad readiness quiz to assess whether your business is prepared for this sales strategy.Takeaways  In summary, mastering the Self-Liquidating Offer funnel can significantly enhance your advertising strategy by turning ad costs into profits. Focus on creating valuable, low-cost products that lead to higher-priced offerings, and maintain a clear and straightforward sales process. With the right approach, you can build a sustainable system that fuJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Today we're kicking off a new mini-series called the SLO Funnel Fix. I'm going to walk you through building small, smart sales campaigns that can actually pay for themselves.And just to be clear from the jump: we're not talking about the low cost awareness ads that I'm always harping on—the $5 a day brand awareness that anyone can start with. This is specifically about sales campaigns designed to sell something, and what you need in place before you spend any money on them.The Big Mistake I See All the Time people launching sales ads hoping they'll fix everything magically. They think, "If I run ads to whatever I just created, people will buy."But unfortunately, ads don't fix a weak offer. They just amplify what's already there.So if your offer isn't clear, or your price doesn't make sense, your value isn't proven, or your checkout is confusing, whatever the case may be, ads will just show the world the confusion faster.I've Been There Too If this sounds familiar, you're not alone. I've been there. I once launched an offer that felt solid in my head because I thought it was great. I didn't test it. And it was easy for me to blame the ads when really it was the offer, because I hadn't even tried to sell it organically or test it.What Does It Actually Mean to Be Ad Ready?Let's go over it with a few points:✓ You've sold the offer already - Even if it's just a few times without ads. Maybe to your mailing list or organically, someone in one of your masterminds or groups.✓ You know exactly who you help and the problem that you're solving - This clarity is non-negotiable.✓ Your landing page or checkout link works - Everything works and it converts.✓ You've done the math - Which means you know how much you could actually spend on ads because you know how much each customer is worth, what their monetary value is throughout the year. You know that number.If you could check most of these off, you're probably ready to layer in some paid sales ads. And if not? That's okay. It just means you're in the offer validation phase and you're right where I'm always talking, those low cost brand awareness ads. And that's what you should be doing in my opinion.What Happens When You Skip Being Ready?Well, when people skip being ready:They don't get what they want, they don't sell anythingThey blame the algorithm instead of the strategyThey lose moneySo the bottom line is running a sales campaign before your offer is proven? It's like turning up the volume on a song that you haven't finished writing. It just gets louder, not better.Here's the Good NewsGetting ad ready doesn't take months. It just takes clarity.Take Ad Readiness Quiz and get the clarity if it's time to spend money on ads, or if you have a bit of readiness work to do. Coming up next week: What is an SLO Funnel?Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!In this episode of MetaAds Quick Tips, Stacy Covitz discusses common mistakes in evaluating ad performance, emphasizing the importance of patience and proper data analysis. She highlights that many people prematurely judge their offers without sufficient reach or impressions. The episode also includes a giveaway announcement for a strategy session, showcasing listener engagement and appreciation.🥳🥳🥳🥳Thinking your ad isn't working may be premature.Check your ad reach and impressions before judging.Patience is key in evaluating ad performance.The algorithm needs time to optimize.Don't turn off ads without sufficient data.A small additional budget can lead to success.Keep a positive mindset during ad testing.Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!In this episode of the Facebook Ads Quick Tip Podcast, Stacy Covitz discusses the special categories in Meta Ads Manager that affect advertising strategies for businesses in housing, employment, credit, and politics. She explains the importance of understanding these categories to avoid discrimination and ensure compliance with Meta's advertising policies. The episode provides insights into how to navigate these categories effectively, including real-world examples and strategies for successful advertising within these constraints.TakeawaysIf your business falls into a special category, rules change.Meta has to put guardrails in place for legal reasons.Your targeting and strategy will need to adapt.You can't target by age, gender, or zip code in special categories.Your creative and messaging become more critical.Warming up your audience is essential for success.You may need more content before running ads.Expect longer ad review times in special categories.Consulting with a Meta ads strategist can help you navigate these challenges.Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Mentioned in this episode: Black Friday BundleThere are over 100 free gifts and so many incredible women chatting away! Come say hi- I'll be hanging out in there. Today I answered the question from a listener who sent Fanmail! (that's what it's called, I'm not saying "look at me I have fan mail"She was wanting advice about Ad manager pop up warning that her audience wasn't large enough at 100,000. I told her phooey. They're always popping up telling me stuff that is just silly. Their intentions are probably good in that maybe a bot is saying "hey- you should really go broad for better results" not understanding the entire picture. If you have questions go ahead and click on the Link above that says "ask me a question"  I'm always happy to help you out! Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!SummaryIn this episode, Stacy Covitz discusses the implications of Meta's recent revelations about revenue loss due to fraudulent ads, which has led to stricter ad policies affecting legitimate businesses. She explores the common topics that get flagged in advertising on Meta, including health, beauty, personal transformation, and financial claims. The conversation emphasizes the challenges business owners face in navigating these restrictions and offers strategies for creating compliant ads without diluting their message.Takeaways10% of Meta's revenue is impacted by ad scams.Meta's ad policies are cautious due to fraud.Health and wellness ads are frequently flagged.Personal transformation topics can trigger ad restrictions.Income claims in ads are heavily scrutinized by Meta.Bots misinterpret ad content, leading to unnecessary flags.Using general language can help avoid ad restrictions.Meta's system aims to protect users but can over-correct.Understanding Meta's ad categories is crucial for compliance.Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!In this conversation, Stacy Covitz discusses the importance of being prepared for business growth. She emphasizes that while wanting more clients is natural, business owners must ensure they have the necessary systems and bandwidth to handle that growth. The conversation highlights the potential pitfalls of seeking growth without adequate preparation, particularly in relation to marketing efforts like advertising.TakeawaysWanting more growth is normal, but being ready for it?Ads will shine a nice big bright spotlight on every single crack.If your business isn't ready for the growth, it will magnify problems.Having systems in place is crucial for managing new clients.Growth can expose weaknesses in your business.Preparation is key to sustainable growth.Understanding your capacity is essential for success. Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!In this episode, Stacy Covitz discusses the pervasive presence of AI in our daily lives and its implications for businesses. She emphasizes the importance of authenticity in marketing, especially in a time when trust in online content is waning. Covitz shares her personal experiences with AI, highlighting its benefits while also cautioning against over-reliance on it. The conversation encourages listeners to balance the efficiency of AI with genuine human connection in their content creation.(mostly written with AI-haha)TakeawaysAI is not just a trend; it's an integral part of our lives.Using AI can help overcome creative blocks and enhance productivity.There is a growing fatigue and skepticism towards AI-generated content.Authenticity is crucial in building trust with audiences.Real images and personal stories resonate more than polished, AI-generated visuals.Testing different types of content can reveal what works best for engagement.AI should complement, not replace, human creativity and authenticity.Vulnerability and realness in marketing can lead to better connections.It's important to review AI-generated content to ensure it reflects your voice.Maintaining a human touch in digital marketing is essential for success.Chapters00:00  AI in Our Lives02:09 The Benefits of AI in Business04:51 The Importance of Authenticity in a Trust Deficit07:43 Balancing AI Use with Human TouchJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!SummaryIn this conversation, Stacy Covitz discusses the evolving landscape of audience targeting in marketing, emphasizing the need to shift from narrow, specific targeting to broader strategies. She highlights the impact of AI and algorithm updates from platforms like Meta, which are changing how marketers should approach their audience engagement.Takeaways   If you are used to going very specific in your targeting, that needs to change.What's working is going broadChapters00:00 Introduction to Meta Advertising Changes01:02 When to Use Lookalike AudiencesJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!SummaryIn this episode of MetaAds Quick Tips, Stacy Covitz discusses the importance of understanding funnels in online marketing. She explains the different types of funnels, their purposes, and how they can help businesses effectively engage with their audience. The conversation emphasizes the need for a clear strategy when building funnels and running ads, ensuring that businesses know their goals and the steps necessary to achieve them.TakeawaysThank you for the support and downloads!Funnels can be confusing for beginners.Ads may not work without an optimized funnel.Every funnel has a specific job to do.New people need to find you first.Trust is essential before making a sale.Freebie funnels help build email lists.Low-cost funnels attract buyers effectively.Webinar funnels showcase teaching style.Application funnels are great for coaching sessions.Chapters00:00 Introduction and Gratitude00:58 Understanding Funnels03:13 Types of Funnels and Their Purposes06:15 Building Your Funnel StrategyJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!SummaryIn this episode of Facebook Ads Quick Tips, Stacy Covitz emphasizes the importance of understanding lifetime customer value and average order value for effective ad spending. She explains how knowing these metrics can transform perceptions of ad profitability and guide smarter marketing strategies. By tracking average purchase values and customer behaviors, businesses can optimize their ad spend and improve overall profitability.Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!SummaryIn this episode, Stacy Covitz discusses the importance of low-cost digital products in business, debunking the myth that they lead to easy wealth. She emphasizes the need for an engaged email list and how low-ticket offers can transform freebie seekers into actual buyers, ultimately enhancing business growth and customer engagement.TakeawaysYou need a low-cost digital product in your business.The myth of getting rich from low-cost offers is misleading.Building an email list is crucial for marketing.Many people on your list may not engage or purchase.Low-ticket offers can help create a list of buyers.Buyers are more likely to engage with your products.Feedback from buyers helps improve your offerings.Engaged customers lead to better business outcomes.Chapters00:00 Introduction to Low-Cost Digital Products01:25 Debunking the Myth of Easy Wealth02:06 The Importance of Building an Engaged Email List04:37 Transforming Freebie Seekers into Buyers06:44 Conclusion Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!SummaryIn this episode, Stacy Covitz discusses the challenges of running Facebook ads, particularly the influx of spam and phishing attempts that often accompany the process. She emphasizes the importance of recognizing fake messages, avoiding clicking on suspicious links, and verifying any communications through the official Ads Manager. Covitz shares cautionary tales to illustrate the potential dangers and reassures listeners that these experiences are common, even among seasoned advertisers.TakeawaysThe moment you start running ads on Meta, spam will increase.Fake error messages and notifications are common in Ads Manager.Always verify messages by logging into your actual ad account.Do not click on suspicious links in emails or messages.Phishing attempts can look legitimate; always be cautious.It's important to recognize the signs of fake communications.Even experienced users can panic when receiving spam messages.Reporting fake messages helps protect the community.Legitimate messages from Meta should also be verified through the account.Staying informed is the best protection against scams.Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!TakeawaysAds require a 14 to 21 day runway before launching.Expect a 14 day turnaround when hiring an ads manager.Tech and funnels must be ready before the launch date.Choose your ad manager at least two weeks in advance.Setting up contracts and logistics takes time.Rushing the process can lead to unsatisfactory results.Planning ahead is crucial for course creators.Starting early can prevent last-minute issues.A successful launch requires thorough preparation.Communication with your strategist is key to successSummaryIn this episode, Stacy Covitz discusses the essential steps for coaches and course creators planning a fall launch. She emphasizes the importance of a well-timed ad campaign, outlining a clear timeline for preparation and execution. The conversation covers the need for a 14 to 21-day runway for ads, the significance of outsourcing ad strategy, and the common pitfalls that creators face when rushing their launch preparations. Stacy encourages listeners to start planning early to ensure a successful launch.If you are planning a fall launch, here's what you need to know.Your ads will need at least a 14 to 21 day runway before launching.Expect a 7 to 14 day turnaround when outsourcing ad strategy.All assets should be ready by the 21-day launch date.Start your ads at least 14 to 21 days before opening sales.Plan ahead to avoid last-minute rushes with ad managers.Many course creators underestimate the time needed for ad campaigns. (me too!) Reach out to ad strategists as soon as possible.Understanding the timeline is crucial for a successful launch.Sound Bites"Here's what you need to know.""Now is the time.""I hope this made sense."Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!🎙️ What Facebook Wants from You NowFacebook has changed again  this time, what they want most is variety. But how much variety do you really need when your budget is under $20 a day? In this episode, I’ll break down the exact number of creatives to start with, why that number works, and how to keep your ads simple without wasting time or money.🔑 What You’ll Learn in This Episode:Why “variety” is the name of the game with Facebook ads right nowThe magic number of creatives to use on a smaller budgetThe three ad formats that give Meta what they want  without overwhelming youHow to know when it’s time to scale and add more📌 Resources + Next StepsReady to implement ads in your business? Book a free 15-minute discovery call with me at StacyCovitz.com.Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!SummaryIn this episode, Stacy Covitz shares a compelling case study demonstrating how a coach successfully utilized MetaAds to enhance visibility and drive attendance to her webinar. Despite starting from scratch with no ad account or warm audience, the strategic use of low-cost awareness ads led to impressive results, including over 400 registrations and a significant increase in organic engagement. Stacy emphasizes that effective advertising is not just for big brands and encourages listeners to consider integrating ads into their own business strategies.TakeawaysAds can work for small businesses too.Visibility is a common struggle for many entrepreneurs.Organic marketing alone may not suffice.Starting from scratch with ads is possible.Low-cost awareness ads can build momentum.Effective ads don't need to be complicated.Proper expectations are key to ad success.Engagement can increase with the right strategy..Sound bites"She more than doubled her goal.""Her organic strategy exploded.""It wasn't the sexiest ad campaign."Chapters00:00 Introduction to MetaAds and Case Study Overview00:31 Client Background and Initial Challenges02:54 Ad Strategy and Results04:52 Conclusion and Call to ActionJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Chapters00:00 The Flop: A Candid Reflection on a Failed Campaign02:26 Understanding the Offer: The Importance of Testing05:24 The Decision to Stop: Knowing When to Pull the PlugEven ad strategists have campaigns that flop. In this episode, I’m pulling back the curtain on one of mine where I launched ads for a brand-new offer and quickly realized... they weren’t working.But instead of tweaking the copy, switching the audience, or burning more budget, I made the call to shut the whole thing down.In this honest behind-the-scenes breakdown, I’m sharing:  What went wrong Why I didn’t try to fix it  And how to know when it’s better to pause than pushBecause sometimes the smartest ad move you can make... is stopping.TakeawaysThe campaign completely flopped with no leads or conversions.I decided to shut it down instead of trying to fix it.I launched a free offer to build my email list.I set up a funnel and ran ads to cold traffic.Despite good click-through rates, there were zero conversions.The problem was the untested offer, not the ad itself.I realized I hadn't tested the messaging or the offer organically.It's important to know when to stop spending on a failing ad.Low-cost ads can help validate an offer before a full launch.Sometimes it's better to pause and relaunch when ready.🎧 Tune in now and learn from my mistake so you don’t make it too.Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Join my Free 5 Day Challenge to build your email list!Sign up HereStarting soon. :)SummaryIn this episode of Facebook Ads Quick Tips, Stacy Covitz discusses the pros and cons of managing Facebook and Instagram ads yourself versus hiring a professional. She emphasizes the importance of understanding the value of your time and the benefits of partnering with an ad strategist. The conversation covers the process of hiring a strategist, what to expect, and the peace of mind that comes with having a professional manage your advertising efforts.TakeawaysDIY advertising can be frustrating and time-consuming.Understanding the value of your time is crucial.Hiring a professional can lead to better results.A strategy call is essential for understanding client needs.A good ad strategist will optimize and monitor campaigns regularly.Partnership with an ad manager provides peace of mind.Clients should expect regular reporting and explanations.Not all businesses need to hire an ads manager.The goal is to achieve better results together.Chapters00:00 DIY vs. Hiring a Facebook Ads Manager08:18 The Benefits of Hiring a ProfessionalJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!SummaryIn this episode of Facebook Ads Quick Tips, Stacy Covitz discusses the effectiveness of Instant Forms compared to traditional landing pages for Facebook ads. She emphasizes the importance of budget, goals, and lead quality when deciding which method to use. The episode also introduces an upcoming five-day challenge aimed at helping listeners build their email list through Instant Forms.Sign up for the 5 day Challenge to launch your lead magnet using an instant form!TakeawaysIf you're new to ads, Instant Forms are a great start.Budget under $50 a day? Consider Instant Forms.Instant Forms can yield higher volume leads.Tech-savvy? Instant Forms are easier to set up.Lead quality can vary; messaging is key.No need for a landing page with Instant Forms.Retargeting is more effective with landing pages.Nurturing leads is crucial for conversion.Evaluate your goals before choosing ad types.Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!In this episode of Facebook Ads Quick Tips, Stacy Covitz gives 5 things to check before making any changes. Make sure it's been 3 days- see Episode 18Are you checking the right KPI's? Key Performance IndicatorsAre you spending enough to get the results?Is your offer already performing organically?If you're only targeting cold audience, it could take longer for resultsTakeaways: Don't check your ad performance too soon; wait at least three days.Ensure you're looking at the right metrics for your ad goals.Your budget must align with your campaign objectives.A low budget may hinder sales campaigns; consider starting with traffic ads.Test your offer organically before running ads to gauge effectiveness.Targeting a cold audience may require more time and budget.Building a warm audience can lead to quicker results.Understand your key performance indicators (KPIs) for better tracking.Evaluate your ad's creative and copy if performance is lacking.Consider reaching out for help with ad budget calculations.Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Schedule a call with me to discuss your business goals with ads!Be in the know SummaryIn this episode, Stacy Covitz discusses the complexities of ad costs, emphasizing that there is no flat rate for Facebook ads. She explains the bidding process, factors influencing ad costs, and how to budget effectively for advertising. Stacy also shares strategies for optimizing ad spending and the importance of building a warm audience over time.TakeawaysAd costs vary based on multiple factors.Facebook ads operate on a bidding system.Starting with a small budget can be effective.Quality ads receive better performance and lower costs.Understanding your goals is crucial for budgeting.Consultation can help clarify ad spending strategies.Building a warm audience can reduce ad costs over time.Different strategies may be needed for different budgets.Ad performance improves with a seasoned audience.Regularly reviewing ad performance is essential.Chapters00:00 Understanding Ad Costs02:24 Bidding for Attention04:36 Strategizing Your Ad BudgetJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Note about the cost of my boosted post in episode: I was going to spend a total of $20 for 4 days- $5 a day, and the total fees and taxes and googley gah-gah that was added was $8. My total was going to be $28 for $20 worth of an ad. Nope. Why not use all $28? This would require ads manager.SummaryIn this episode of Facebook Ads Quick Tips, Stacy Covitz discusses the nuances of boosting posts on social media platforms. She shares her personal experience with boosting a post, highlighting the potential pitfalls and misconceptions surrounding the practice. Covitz emphasizes the importance of understanding the true costs associated with boosting posts and encourages listeners to have realistic expectations about the outcomes. She advocates for using Ads Manager for more effective ad strategies and management.TakeawaysBoosting posts can be misleading and may not yield expected results.It's essential to understand the costs associated with boosting posts.Many people mistakenly believe boosting will lead to sales or clicks.Using Ads Manager can provide better control over ad spending.Expectations should be aligned with the actual outcomes of boosting posts.Boosting can increase visibility but not necessarily engagement or sales.Understanding the difference between boosting and creating ads is crucial.Fees can significantly increase the cost of a boosted post.Always evaluate the purpose behind boosting a post. Chapters00:00 Understanding Post BoostingThis is a long gap in between chapters? 07:52 The Real Cost of Boosting PostsJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Chapters: 00:00 Introduction to Facebook Ads Challenges02:17 Identifying Funnel Issues04:49 The Importance of Alignment in Ads and FunnelsSummaryIn this conversation, Stacy Covitz discusses the common pitfalls of Facebook ads, particularly focusing on the importance of the sales funnel. She highlights how issues with landing pages, ad alignment, and user experience can lead to poor conversion rates. Covitz encourages listeners to examine their funnels closely to identify potential problems rather than blaming the ads themselves.TakeawaysCheck if your funnel is the reason for low conversions.Your landing page must be optimized for mobile.Alignment between ads and landing pages is crucial.Don't just blame Facebook ads for poor performance.Examine the delivery method of your free offer.Technical issues can hinder your funnel's effectiveness.Your ad's messaging should resonate with the audience.A broken link can lead to lost opportunities.Seek help if you're struggling with your ads or funnel.Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!SummaryIn this episode, Stacy Covitz addresses common questions about running Facebook ads, including budgeting, types of ads for beginners, and reasons for ad rejection. She emphasizes the importance of testing different ad formats and starting with a small budget to familiarize Facebook with your business.TakeawaysStart with a small budget, around $3-$5 a day.Testing is crucial to determine what works best.Awareness or engagement ads are ideal for beginners.Don't ask for sales right away; build familiarity first.Ad rejections can be frustrating and unclear.Facebook may not specify why an ad was rejected.Testing different formats can yield unexpected results.Engagement ads help get your name out there.Be prepared for potential policy violations without clear explanations.Starting small helps Facebook understand your business.Sound Bites"You have to test.""Don't ask for a sale.""They won't tell you."Chapters01:18 Budgeting for Facebook Ads02:22 Testing Ad Formats03:37 Choosing the Right Ad Objective04:55 Understanding Ad RejectionsJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!In this episode, Stacy Covitz shares her experiences and concerns regarding the integration of AI in Facebook Ads Manager. She recounts a personal incident where AI features unexpectedly altered her ad settings, leading to a loss of control over her campaign optimization. Stacy emphasizes the importance of manual control in ad management and expresses her apprehensions about the default AI settings that may hinder advertisers' ability to manage their campaigns effectively. She also offers to audit listeners' ad accounts as a way to provide assistance and insights into better ad management practices.TakeawaysStacy prefers manual control over AI in ad management.Unexpected AI changes can disrupt ad campaigns.It's crucial to monitor ad settings regularly.AI features in Ads Manager  default to 'on'.Stacy's experience highlights the need for caution with AI.Advertisers should be aware of AI's impact on optimization.Communication about AI changes is essential for users.Stacy is offering a  free ad audit to 3 listeners to thank you for listening. Click hereSound bites"I was so upset by this.""People need to know.""Why are they all on?"Chapters00:00 Introduction to AI in Ad Management00:03 Real-Life Experience with Ad Manager03:20 The Impact of AI on Ad Optimization04:43 Concerns About AI Default Settings06:07 Offering Help with Ad AuditsJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Grab your free copy of The Audience Accelerator GuideSummaryIn this conversation, Stacy Covitz discusses the importance of building an audience before attempting to sell products or services. She emphasizes that many entrepreneurs feel like their content is not being seen and that ads can be a powerful tool for increasing visibility and trust. Covitz outlines the necessary components for effective advertising, including having a clear offer, a landing page, and a Facebook page. She also introduces a free resource called the Audience Accelerator to help listeners grow their audience effectively.TakeawaysYou feel like you're posting all the time and yet nobody is seeing what you're posting.The best time to build your audience is before you have something to sell.You can't sell before you have built trust with your audience.Ads can help you get in front of your ideal clients.Brand awareness ads build trust and visibility.You need a Facebook page and an ad account to start.Creating authentic content is key to attracting your audience.Investing $2 to $5 a day can help grow your audience.The Audience Accelerator is a free resource to help you build your audience.Reach out for support if you're unsure about your progress.Sound Bites"I like to call them billboard ads or I see you everywhere ads.""You need a Facebook page. You need an ad account.""Watch your audience grow. Watch people start to trust you."Chapters00:00 Building Your Audience Before Selling02:26 The Power of Ads for Brand Awareness04:48 Essential Tools for Audience GrowthJoin my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!SummaryIn this episode, Stacy Covitz debunks the myth that low ticket products lead to low advertising costs. She explains the reality of ad spending for low ticket offers and emphasizes the importance of having a strategic approach to marketing these products. Stacy encourages business owners to understand the true costs involved and to consider the potential for profitability through effective advertising strategies.TakeawaysLow ticket products do not equate to low ad costs.A successful launch often involves significant ad spending.Many entrepreneurs have unrealistic expectations about low ticket offers.Strategic planning is essential for marketing low ticket products.Building an email list can be a benefit of low ticket offers.Breaking even can be a valid strategy for customer acquisition.Understanding the ad spend is crucial for profitability.Low ticket offers can lead to upselling opportunities.It's important to have a clear strategy for running ads.Consulting with an expert can help optimize ad performance.Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Grab My Free Checklist to Audit your Ad CampaignSummaryChapters00:00 The Importance of Patience in Advertising02:36 Understanding AI's Role in Ad Performance05:09 Making Changes: The One Thing Rule06:08 New Chapter06:12 New Chapter 206:15 New Chapter 306:20 New Chapter 406:24 New Chapter 5In this episode, Stacy Covitz discusses the importance of patience when running Facebook ads. She emphasizes that advertisers should resist the urge to constantly check and tweak their ads, suggesting a waiting period of three to five days to allow the algorithm to optimize performance. Stacy shares insights from her experience, highlighting that sometimes leaving an ad alone can lead to better results. She also advises on making changes to ads, recommending that only one element should be altered at a time to effectively test its impact.TakeawaysLeave your ad alone to see better results.It takes time for the algorithm to learn.Wait at least three days before checking ad performance.Constantly checking ads can lead to unnecessary changes.Sometimes, doing nothing can yield the best results.If changes are necessary, only change one element at a time.Focus on the creative aspect when making changes.Patience is key in digital advertising.Understanding metrics is crucial for ad success.Trust the algorithm to find your audience.Sound Bites"Leave your ad alone.""Let it work its magic.""Change only one thing."Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!Episode Summary:Welcome to another insightful episode of "Facebook Ads Quick Tips" hosted by Meta Ads Strategist Stacy Covitz. This episode dives into the powerful resource of the Facebook Ads Library, providing essential clarity on how business owners can harness its potential for strategic insights and inspiration. Whether you're new to Facebook ads or seeking innovative strategies, Stacey equips you with actionable advice and insider tips.The episode unravels the utility of the Facebook Ads Library, a tool designed to showcase current ads across different businesses. Keywords like "Facebook Ads Library," "inspiration," and "current ads" are pivotal as Stacey discusses how any business owner can explore ongoing advertising campaigns, discovering approaches involving language, media use, and trending tactics. She highlights how this tool offers more than just a peek into competitors' strategies—it serves as a creative wellspring.Stacey's engaging narrative includes anecdotes, like her experience with Amy Porterfield's ads, to illustrate the accessibility and advantages of utilizing the Facebook Ads Library. Key Takeaways:Discover the functionality of the Facebook Ads Library for exploring current ad campaigns by any business.Understand the importance of using the library for inspiration and innovation in Facebook advertising.Gain insights on checking the trending styles of ads, including media and language used by leading figures in your niche.Leverage the Facebook Ads Library to monitor competitive strategies effectively.Stacy shares anecdotes on leveraging ads for inspiration without copying, highlighting Amy Porterfield's ad style as an example.Notable Quotes:"Do you ever wish you could just spy on your competition?""Go to the Facebook Ads Library and type in any business, it could be your own, it could be your competition.""You're going to see ads a lot quicker than you normally would in your feed because this is going straight from the source.""Check out other people in your niche and see what language they're using, see if they're using videos, reels, or static images.""Of course, get inspiration not to copy, but just to see what's going on."Resources:Visit the Facebook Ads Library for exploring current ad strategies: Facebook Ads LibraryGet more insights and tips from Stacy Covitz: Listen to the full episode for a deeper dive!Explore more about StacyCovitz and her work through her podcast,Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!

Thanks for Listening! Send me your questions-maybe I'll do a special episode for you!00:00 Introduction to Facebook Instant Forms03:08 Benefits of Using Instant Forms for Lead GenerationThink you're not ready for Facebook Ads?Take the quiz- Meet MoiraSummaryIn this episode, Stacy Covitz discusses the effectiveness of Facebook Instant Forms as a tool for lead generation, especially for businesses without a website or large budget. She explains how these forms work, their benefits, and how they can help grow an email list.                TakeawaysFacebook Instant Forms are effective for lead generation.They decrease friction by keeping users on Facebook.Forms auto-populate, making it easy for users.Great for businesses with small budgets.Facebook rewards ads that keep users on the platform.Essential to have a lead magnet to attract users.Building an email list is crucial for businesses.Leads can be integrated into CRMs easily.Setting up Instant Forms doesn't require tech skills.Follow for more tips every Wednesday!Join my Free Skool community! Grab My Free Checklist to Audit your Ad CampaignGet The ScoopSubscribe to my weekly newsletter for all the news about ads, online business, and some fun surprises added to the mix!