Freedom Blueprint for Home Services | HVAC, Plumbing, Electrical, Leadership, Business Growth

We've all been Marcus's boss. A great employee takes the time to think about the business, writes up an idea, and hands it to you — and nine days later it's still sitting in your inbox. So you give him the line: "I got too busy." He nods, says no worries, and walks to his truck. And you tell yourself it's fine. You were busy. It's been a crazy week.Here's the blunt truth Justin lays out in this episode: that's a lie. Not a malicious one, but a lie all the same — and the worst part is your best people know it's a lie too. They just won't say it to your face.Because here's the thing. When a $40,000 install went sideways, you found time. When your biggest referral partner wanted lunch, you found time. When a truck broke down and a job was on the line, you found time. You are a master at finding time for the things you decide are important. "Too busy" was never about the clock. It's the costume we put on to dodge the harder, less comfortable thing without anybody getting upset with us.And it's costing you more than you think. Every "too busy" is a tiny deposit in an account in your employee's head labeled "Does this place actually care about me?" Your C players don't bring you ideas, so they never get told no. But your A players are testing you — and every time they stick their neck out and get "too busy" back, you're teaching your best people to go quiet, and eventually to go somewhere else.This episode is the wake-up call, and it comes with the fix.What you'll hear in this episode:The Marcus-in-the-parking-lot moment every owner has lived — and what your tech actually hears when you say "I got too busy"Justin's own gym confession, and why "too busy" is almost never about timeHow small, repeated "I'll get to it" moments quietly push your best people out the doorWhy busy became a badge of honor — and the brutal difference between busy and effectiveThe three reasons owners default to "too busy," including the deep one nobody wants to admitThe 5 moves to kill the habit for goodWhy closing the loop is the gym all over again: less time, better resultsKey TakeawaysYou're never too busy — you just decided something else matters more. Be honest about that and you take your power back."Too busy" is a costume, not a reason. It's how we dodge the harder, less comfortable thing without anybody pushing back on us.Your team doesn't hear "I'm slammed." They hear "you don't matter." When you say too busy, the signal that lands is: you and your idea weren't important enough to make my list.Your A-players are the ones who notice. C players don't bring ideas, so they never get told no. Your best people are testing you — and "too busy" teaches them to go quiet, then to go elsewhere.Busy and effective are not the same thing. A hamster on a wheel is extremely busy and getting nowhere. Activity is not achievement; motion is not progress.You're the author of your calendar, not the victim of it. Nobody puts things there but you. Own that, and there's nobody left to blame — which is exactly the point.You don't have to solve it in 24 hours. You have to acknowledge it in 24 hours. The silence is what kills trust, not the wait.You earn loyalty 15 seconds at a time. Closing the loop is the smaller, harder thing that produces the bigger result — every single time.The 5 Moves to Kill "Too Busy"Ban the phrase. "I got too busy" is dead in your vocabulary. Replace it with the truth: "I didn't make that a priority this week, and that's on me." It's so uncomfortable you'll start doing the thing just to avoid saying it.Audit your calendar. Pull up last week. Look at where the hours actually went, not where you think they went. If your people are your number one asset but there's zero time blocked for them, your calendar just called your bluff.Schedule the people first. Stop squeezing your team into the cracks left over after fires and customers — there are no cracks. Block the one-to-ones and development time first, and protect it like a $50K customer appointment.If it's truly not a priority, say so. "Marcus, I read it. Solid idea — it's not where we're focused this quarter, but here's what I want to do with it." That closes the loop and treats him like he matters, even when the answer is not right now.Close every loop within 24 hours. "Got it. I'll have an answer for you by Thursday." That's it. A closed loop says you matter. An open loop says too busy.Memorable Quotes"You're never too busy. You just decide something else matters more.""Too busy is really just the costume that we use without anybody getting upset with us.""People don't quit jobs. They quit feeling like they don't matter.""Busy and effective are not the same thing. They're not even third cousins.""You're not a victim of your calendar. You're the author of your calendar.""The silence is what kills trust, not the wait.""You earn it 15 seconds at a time."Show Notes & Timestamps(00:00) Picture this: Marcus catches you in the parking lot about the idea he sent nine days ago(00:40) "I got too busy" — the line every one of us uses(01:15) The blunt truth: it's a lie, and Marcus knows it too(01:45) The whole episode in one sentence: you're never too busy(02:20) Proof — the $40K install, the referral partner lunch, the broken-down truck. You always find time for what matters(03:15) Justin's gym confession vs. the beer with a buddy(04:30) "Too busy" is a costume for dodging the harder thing(05:30) Back to Marcus — what he actually heard(06:30) The hidden account in your employee's head: "Does this place care about me?"(07:15) A-players vs. C-players, and why your best people go quiet then leave(08:30) Why we do it — Reason #1: too busy feels productive(09:15) Reason #2: busy as a badge of honor (and the busy ≠ effective trap)(10:30) Reason #3: too busy lets you off the hook — author vs. victim of your calendar(11:45) The fix — Move 1: ban the phrase(12:30) Move 2: audit your calendar(13:15) Move 3: schedule the people first(14:00) Move 4: if it's not a priority, say so honestly(14:45) Move 5: close every loop within 24 hours(15:30) Why this wins twice — in the business and with the team(16:30) Your challenge for the week: catch it, freeze, tell the truth(17:15) One person is waiting on something from you. Go close that loop todayCall to ActionGo close a loop today. Think of one person on your team who's waiting on something from you. You already know who it is. Don't wait until tomorrow.Share it with another owner who needs to hear it — you've probably already got somebody in mind.Leave a five-star review so other owners can find the show.The owners who win don't have more time than you. They just stop lying about how they spend it. Keep prioritizing what matters — and as always, keep crushing it.Mentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Your best technicians aren't quitting over money or a difficult coworker — they're quitting because of the hard conversations you keep avoiding.In this Freedom Fuel episode, Justin Deese breaks down why dodging tough conversations is quietly bleeding money out of your home service business, and shares a simple 5-step framework you can put to work in the next 2 days.In This Episode You'll Learn:✅ The real reason leaders avoid hard conversations (it's not weakness)✅ The 4 hidden costs of staying silent with an underperformer✅ Why your top performers really quit — and what actually keeps them✅ The mindset shift that turns hard conversations into gifts for your team✅ A simple 5-step framework to have any hard conversation with confidenceEpisode Chapters0:00 – The conversation that's costing you money0:35 – Welcome to Freedom Fuel1:00 – Why we avoid hard conversations2:05 – Cost #1: Performance2:40 – Cost #2: Your A-players3:20 – Cost #3: Your culture4:00 – Cost #4: You, the leader4:40 – The shift: hard conversations are gifts5:45 – The 5-step framework7:30 – Your challenge before the end of the weekKey TakeawayWhatever you tolerate becomes your standard. Your silence sounds like permission — and your best people are watching what you allow. Have the conversation you've been putting off. Use the framework, lead with care, be specific, and set a clear expectation. Every day you wait, your business pays the price.Listen & Subscribe🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/freedom-blueprint-for-home-services-hvac-plumbing-electrical/id1689795253🎧 Spotify: https://open.spotify.com/show/7bU3lSPtMoBdIEDoRuI9rX🌐 Website: www.FreedomBlueprintPodcast.comConnect with Justin Deese📺 YouTube: @freedomblueprintpodcast📘 Facebook: https://www.facebook.com/FreedomBlueprintPodcast💼 LinkedIn: www.linkedin.com/in/justin-deese-freedomblueprint/🌐 JustinDeese.com📩 [email protected]#HomeServiceBusiness #HVACBusiness #LeadershipTips #EmployeeRetention #FreedomBlueprintPodcastMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Most home service business owners think their CSRs are booking 80% of incoming calls. The real number? Closer to 25–45%.In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Michelle Myers, founder of Pink Callers, to expose the gap between what owners think is happening on their phones — and what's actually happening. Michelle has spent 10+ years placing fractional, dedicated CSRs inside HVAC, plumbing, electrical, and other home service businesses across the country. Her team members are trained, ServiceTitan- and Housecall Pro-experienced, and embedded directly into your business — answering phones, booking jobs, and closing calls as if they were sitting in your office.This isn't about outsourcing. It's about getting the right person in the right seat — and finally fixing your booking rate.🎯 IN THIS EPISODE YOU'LL LEARN:✅ The real story behind the name "Pink Callers" — and why it goes back to a 1930s typing pool✅ Why combining the CSR and dispatcher roles into one seat almost always fails (Michelle's restaurant analogy is a game-changer)✅ The #1 goal every CSR should be driving toward: getting the technician to the door✅ Why most owners believe they're booking 80% of calls — but the real number is 25–45%✅ How to use AI as an assistant (not a replacement) — including a smart ringback workflow using Go High Level✅ Why running 24/7 service calls is quietly destroying your culture, your techs, and your recruiting pipeline✅ The clarity-break strategy Michelle uses to retain top CSR talent✅ How to handle the new wave of "over-educated" ChatGPT customers calling your officeConnect with Michelle Myers & Pink Callers: 📧 [email protected] 📱 703-945-9565 🌐 pinkcallers.com — Fractional CSR placement for home service businessesConnect with Justin Deese & Freedom Blueprint: 🌐 JustinDeese.com 📧 [email protected] 🎧 FreedomBlueprintPodcast.com👉 Subscribe so you never miss an episode 👉 Know a contractor struggling with call booking or CSR turnover? Share this episode with them.#HomeServiceBusiness #HVACBusiness #PlumbingBusiness #CSRTraining #CallBookingRate #ServiceTitan #HousecallPro #FractionalCSR #ContractorGrowth #FreedomBlueprintPodcast #JustinDeese #HomeServiceMarketing #BusinessGrowth #AIForBusiness #CustomerServiceExcellenceMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Every home service owner is talking about AI. Most of them are doing absolutely nothing with it.In this Freedom Fuel episode, Justin Deese calls out the pattern that's quietly killing momentum in home service businesses — using AI to feel productive instead of using it to be productive. If you've got a folder full of AI-generated scripts, templates, and ideas that have never touched your business, this episode is for you.Justin breaks down exactly why AI is an amplifier, not an operator — and lays out five simple steps to stop collecting tools and start rolling them out. The owners who figure this out in the next twelve months are going to dominate their markets. The ones who don't will still be sitting on a desktop full of brilliant ideas with nothing to show for it.What You'll LearnWhy AI feels productive but often produces zero real resultsThe critical difference between knowing things and doing things — and which one wins in this industryWhy AI is no different than a torque wrench or a CRM: it amplifies the operator, not the other way aroundThe #1 mistake owners make when using AI (letting it decide instead of you)Five simple steps to actually implement AI in your business this weekWhy imperfect rollouts beat perfect ideas sitting in a window tabTimestamps(00:00) — Cold open: The AI trap — a folder full of ideas, a business that looks the same as last year(00:45) — Welcome to Freedom Fuel: short, powerful, built for home service owners(01:30) — Introduction: the conversation Justin keeps having with owners about AI(02:00) — The real problem: owners excited about AI, but nothing has changed in their business(02:30) — "Nine times out of ten it's still sitting in a browser tab" — the productive-feeling trap(03:00) — AI exposes the gap between people who know things and people who do things(03:30) — AI is a tool — the same as a torque wrench or the wrap on your truck(04:00) — The right question isn't "how do I get better with AI?" — it's "am I actually putting it to work?"(04:15) — The 5 steps to stop collecting and start rolling out(04:30) — Step 1: Pick ONE thing — not five, not three, just one(04:45) — Step 2: Set a date — not someday, not when it's perfect, this week or next(05:00) — Step 3: Let AI draft, but YOU decide — don't outsource your judgment to a robot(05:30) — Step 4: Put it in front of a real human — a customer, a tech, a CSR(06:00) — Step 5: Measure the result and repeat(06:15) — The challenge: roll out one thing before next Friday(06:45) — AI is not your employee, not your operator — it's a tool in your toolbox(07:00) — The owners who act in the next 12 months will dominate their markets(07:30) — Closing: share, subscribe, and keep crushing itKey Quotes"AI didn't give your business a strategy. It gave you a thousand new ways to procrastinate dressed up in a really smart-sounding package.""AI is intoxicating. You feel productive. You feel smart. You feel like a CEO architecting something massive. And you need to hear this: that feeling is the trap.""AI exposes the gap between people who know things and people who actually do things. And in this industry, the doers eat everybody else alive.""A tool does not run your business. A tool amplifies whoever is holding it. A bad operator with AI produces bad results faster. A good operator with AI? That's an unfair advantage.""Let AI draft. But YOU decide. Don't outsource your judgment to a robot.""Roll out. Not perfect. Not polished. Roll out. Get it into your business. Let it touch a real person.""AI is not your employee. AI is not your operator. AI is a tool in your toolbox — and you still have to do the work."Action Steps This WeekPick one thing — a follow-up text, a CSR script, a review request, an email template. Just one.Set a date — this week or next week. Put it on the calendar. If it's not on the calendar, it's not real.Let AI draft, then you decide — is it good enough to go live? You make that call.Put it in front of a real person — a customer, a tech, a CSR. That's implementation.Measure and repeat — did call volume go up? Close rate move? Double down on what works, adjust what doesn't.📣 Justin's Challenge: Before next Friday, roll out ONE thing you've been sitting on. Then tag Justin or drop a comment wherever you're listening or watching — tell him what you rolled out and what moved.Connect & Keep Growing🎧 Subscribe to Freedom Blueprint Podcast on Apple Podcasts and Spotify so you never miss an episode.📣 Share this episode with another home service owner or manager who's been collecting AI tools without rolling them out — they need to hear this.⭐ Leave a review — it helps other home service business owners find the show.Until next time, keep leading, keep growing, and keep crushing it.Mentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Ever promoted your best technician to service manager and then watched him struggle? In this solo episode, Justin shares the real story behind Service Manager Academy — how he made the same mistake most home service owners make, what it cost him, and the single question from a frustrated employee that changed everything.Justin walks through promoting his top-producing tech with a one-line onboarding plan ("just teach everyone to do what you do"), watching that plan fall apart, and realizing the struggle wasn't a leadership flaw in his employee — it was a training gap he'd created as the owner. The turning point came when his service manager asked a deceptively simple question: what do you actually want me to focus on?That question forced Justin to cut a mental list of 15–20 priorities down to three numbers that matter most: revenue, average ticket, and callbacks. From there, a repeatable rhythm emerged — question, pattern, training, repeat — that compounded over five years into a full system: five core KPIs, a daily scorecard, a meeting cadence, and a coaching framework. The payoff wasn't just better field numbers. It was freedom: the space to open a second location, buy another business, and stop being the answer to every question.This episode is the origin story of Service Manager Academy and the announcement that it's now available on demand and self-paced.What You'll LearnWhy promoting your best technician rarely produces your best service managerThe difference between skills that "come naturally" and leadership skills that have to be taughtWhy 15–20 priorities is the same as zero priorities — and the three numbers to focus on insteadThe "question → pattern → training → repeat" loop for coaching a teamHow a good-better-best options framework drives average ticketThe mindset shift from "Why isn't he getting this?" to "Have I given him the tools to win?"What changes for the owner once a service manager can truly leadKey MomentsThe common mistake — Promoting a top tech with "just teach everyone to do what you do" as the whole onboarding plan.The disappointment — Six months in, the new manager isn't performing — and Justin owns it as a leadership failure, not a personal one.The training gap — Techs, CSRs, and product training exist everywhere; leadership training built specifically for service managers in the trades did not.The question that changed everything — "What are the things you want me to focus on?"Getting simple — Narrowing to three numbers: revenue, average ticket, and callbacks.The coaching rhythm — Digging into recent calls, spotting the pattern (no good-better-best options), and building training around it.The compounding system — Five years of evolution into five core KPIs, a scorecard, a meeting system, and a coaching framework.The freedom — Space to think and plan, a second location, and acquiring another business.The launch — Service Manager Academy is now on demand and self-paced.Notable Quotes"He probably wasn't struggling. You were.""I put him in the deep end with no life jacket.""Fifteen or twenty things is useless. Nobody can focus on that many things.""Have I given him the tools and the training he needs to actually win? Nine times out of ten, the answer is no.""That's not a them problem. That's a you problem. And the good news is it's fixable."The Three NumbersRevenueAverage ticketCallbacksMaster those three and everything else follows.Resources & LinksService Manager Academy — now available on demand and self-paced: servicemanageracademy.comThe ChallengeAsk yourself: Am I giving the people I lead the tools and training they need to actually win? If the answer is no, that's fixable.Enjoyed this episode?Share it with one other home service owner who needs to hear it. New episodes drop every Monday and Friday.Mentioned in this episode:Homeservicehoorah.com

A boss tells people what to do. A leader shows them where to go. In this Freedom Fuel episode, Justin Deese unpacks why so many home service business owners are stuck managing through pressure and control — and what it actually takes to build a team that takes ownership, steps up, and helps move the business forward.If your team only performs when you're watching, only moves when pressure is high, or only does the minimum to stay out of trouble, this episode is for you. Justin breaks down three truths that separate bosses from leaders, and gives you practical action steps you can apply this week to start raising your leadership — without lowering your standards.What You'll LearnWhy authority and leadership are not the same thingThe difference between supervision and real leadershipWhy fear-based performance has a ceiling — and what beats it every timeHow to inspire ownership instead of demanding complianceThe shift from leading with irritation to leading with intentionWhy pressure alone will never fix a leadership gapTimestamps(00:00) — Cold open: Your team doesn't need a boss, they need a leader(00:30) — Welcome to Freedom Fuel: leading from stress vs. leading from intention(01:15) — The way you lead shapes everything: culture, morale, accountability, retention, performance(01:45) — Supervision vs. leadership / fear-based performance vs. real ownership(02:30) — Truth #1: Authority and leadership are not the same thing(03:30) — Why short-term compliance doesn't equal long-term commitment(04:00) — The mindset shift: from "Why don't they do better?" to "How can I lead better?"(04:30) — Truth #2: Respect beats fear every time(05:15) — What fear-based cultures actually cost you(06:00) — Strong but steady, direct but not demeaning: holding the line while building people up(06:45) — Truth #3: Great leaders inspire ownership(07:30) — Communicate the why, give clarity, coach instead of criticize, model what you expect(08:15) — Why most leaders say they want ownership but don't actually allow it(09:00) — Real-world example: the leader who pushed harder and got tighter, quieter teams(10:00) — The shift: better conversations, clear expectations, leading from intention(10:45) — Your Freedom Fuel Action Steps This Week:Ask: Am I leading with authority, or earning trust and respect?Identify one area where you're managing through control instead of developing ownershipHave one intentional conversation with a team member focused on development, not direction(11:30) — Closing thought: Your team doesn't need to be managed harder — they need to be led betterKey Quote"If your team only responds when you're watching, that's not leadership — that's supervision. If your team only moves when pressure is high, that's not ownership — that's fear-based performance."Connect & Keep Growing🎧 Subscribe to Freedom Fuel on Apple Podcasts and Spotify so you never miss an episode.📣 Share this episode with a fellow owner, manager, or service leader who needs to hear it — leadership grows when we pass it on.⭐ Leave a review — it helps other home service leaders find the show.Until next time, keep leading, keep growing, and keep crushing it.Mentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

What if your customers could buy a fully installed HVAC system, water heater, or generator directly from your website — at 2 a.m. — without ever talking to a salesperson?In this episode, Justin Deese sits down with Paul Redman, Co-Founder of Contractor Commerce, the home services industry's first true e-commerce platform for HVAC, plumbing, and electrical contractors. After 10 years working inside a major manufacturer, Paul saw how broken the buying process was for homeowners — and built the solution.We dig into why putting pricing on your website is no longer optional, how AI is replacing the in-home sales visit, and why contractors who resist this shift are losing leads to ChatGPT, Claude, Angi, and Thumbtack before the phone ever rings.🔑 What You'll Learn:- Why "competitors will steal my pricing" is a myth (and what the auto industry already proved)- How online pricing actually INCREASES close rates above 80% on in-home appointments- The real reason homeowners want pricing upfront — and it's not what you think- How Contractor Commerce customers are selling water heaters with zero sales involvement- Why $3M–$5M+ contractors hit "escape velocity" and get the most from e-commerce- The sales and marketing cost savings (20%+ of revenue) hiding in plain sight- What's coming next: AI salespeople that work 24/7 on your website💡 Key Quote:"There's no going back. You've got to have pricing online. It is non-negotiable." — Paul Redman👤 About the Guest:Paul Redman is the Co-Founder of Contractor Commerce, the platform powering online transactions for thousands of HVAC, plumbing, and electrical contractors — from scrappy startups to billion-dollar private equity platforms.🔗 Connect with Paul & Contractor Commerce:- Website: ContractorCommerce.com- Book a demo: ContractorCommerce.com (click "Talk to Sales" or "Watch Demo on Demand")- LinkedIn: Search "Paul Redman Contractor Commerce"⏱️ Chapters:00:00 – Intro: Meet Paul Redman01:06 – The moment Paul realized contractor sales were broken03:04 – What Contractor Commerce actually does05:01 – The ideal contractor size for e-commerce success07:34 – Why contractors fear posting prices online (and why they shouldn't)10:50 – The car dealership lesson every contractor needs to hear13:05 – How online pricing pushed close rates above 80%15:00 – The Amazon experience… for a water heater16:31 – Knowing who your customer is (and isn't)17:29 – The real ROI: sales, marketing, and labor savings20:00 – Why AI may replace the in-home salesperson22:07 – What's next for Contractor Commerce23:09 – How to connect with Paul24:01 – Final thoughts: the future of contractor sales🎯 Who This Episode is For:HVAC contractors, plumbing company owners, electrical contractors, home services business owners, private equity operators in the trades, and anyone running a $3M+ contracting business looking to modernize their sales process and reduce customer acquisition costs.#HVAC #Plumbing #HomeServices #ContractorBusiness #HVACContractor #PlumbingBusiness #ContractorCommerce #HomeServicesMarketing #AIinHomeServices #ContractorPodcastMentioned in this episode:Homeservicehoorah.com

Authority might get compliance, but trust gets commitment. In this episode of Freedom Fuel, Justin Deese breaks down why trust is the real currency of leadership — and the small daily actions that build it (or quietly destroy it).If your team had the choice between following your title or following you, which would they pick?In this episode of Freedom Fuel, Justin Deese tackles the one thing that quietly impacts everything in your business — your culture, your retention, your results, your growth. It's not your pay plan. It's not your marketing. It's not your systems.It's trust.Justin walks through why trust moves faster than authority, the three habits that are silently eroding trust on your team right now, and the simple daily actions great leaders use to build it back. If you've been blaming turnover and low morale on a "pay issue," this episode will challenge you to look one layer deeper — because once trust gets fixed, everything changes.Short. Powerful. Practical. Press play and let's go.Key TakeawaysAuthority gets compliance. Trust gets commitment. Authority might drive short-term action, but trust drives long-term buy-in, ownership, and momentum.Trust slips quietly. Most leaders don't realize trust is gone until it shows up as missed expectations, turnover, and disengagement.Three things destroy trust: inconsistency, avoiding hard conversations, and lack of follow-through.Every broken promise is a withdrawal from the trust account. Small follow-throughs are how the account gets refilled.Trust is built in tough moments, not easy ones. Predictable standards and hard conversations are where credibility is earned.Same people, same business — different relationships. Fix trust and the entire operation shifts.Leadership isn't about control. It's about credibility.Episode Timestamps(00:00) — The question every leader should ask: title or you?(00:30) — Why trust impacts everything — culture, retention, results(01:15) — Trust moves faster than authority(02:00) — The 3 things that destroy trust on your team(03:15) — Simple ways to build trust daily(04:00) — Real story: when "pay problems" were really trust problems(05:00) — Your challenge this week + final takeawaysPull Quotes"Authority might get compliance, but trust gets commitment.""Every time you don't follow through, you make a withdrawal from the trust account.""Trust is built in the small daily actions, not big speeches.""Leadership isn't about control. It's about credibility.""Same people, same business, different relationships."Your Challenge This WeekIdentify one area where you're inconsistent.Name one conversation you've been avoiding.Follow through on one commitment today.Start there. Build momentum.Call to ActionIf this episode hit home, do three things:Subscribe so you don't miss future Freedom Fuel episodesShare this with a fellow leader who needs to hear itLeave a rating or review — it helps more leaders find the showUntil next time — keep leading, keep growing, and as always, keep crushing it.Mentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Freedom Blueprint Podcast Hosts: Justin DeeseGuest: Ryan Fenn, Founder & CEO of ChiirpEpisode SummaryJustin Deese sits down with Ryan Fenn, the founder of Chiirp, to break down what actually separates home service companies that convert leads from the ones that burn marketing dollars. Ryan traces his journey from selling windshield repair at gas stations to running a SaaS pushing $1M a month — and explains why the real game has always been the same thing: bridging the gap between a lead and a sale.Inside the conversation: the 1-minute speed-to-lead rule and the conversion cliff that follows, why "the leads suck" is almost always a follow-up problem, the 12 to 18 touch points it takes to hit max conversion, the texting style that outperforms polished marketing copy, what AI is now revealing after analyzing half a billion messages sent through Chiirp, and why Facebook is about to overtake Google in ad spend — and what that means for contractors.Why This Episode MattersIf you're spending money on leads — Angi, LSA, Facebook, Google, Thumbtack, anywhere — and your close rate isn't where you want it, the problem usually isn't the lead source. It's the minute after the lead comes in, and the 14 days after that. Ryan lays out, in plain terms, the specific gaps where home service owners leak money and the exact framework Chiirp uses to plug them.About the GuestRyan Fenn is the founder and CEO of Chiirp, a communication and automation platform built specifically for home service businesses. Before Chiirp, Ryan started his entrepreneurial career selling windshield repair door-to-door, then at gas stations, then built a 7-figure online course teaching others to do the same — all driven through SMS follow-up. He launched Chiirp in 2018, narrowed in on home services around 2021, and has since grown it into a platform integrated with ServiceTitan, Housecall Pro, Jobber, i360, FieldPulse and more, used by operators like Tommy Mello.Key TakeawaysA lead is a moment in time, not a contact record. When that moment passes, you no longer have a lead — you have a contact. The whole game is reaching them while their brain is still on the problem.One minute is the conversion cliff. After 60 seconds, conversion drops by roughly half. By 3–5 minutes, you've lost half again. By 5–30 minutes, you're close to zero.Maximum conversion sits at 12–18 touch points. Three calls and a shrug isn't follow-up — it's a head start for your competitor.Words matter more than effort. Ryan went from 1-in-10 yeses to 9-in-10 by changing four words at the gas station. The same precision applies to your text scripts.Sound like a friend, not an ad. The highest-converting text messages read like you're texting a buddy, not running a promo. Conversational beats clever.Eternal drip > giving up. Long-tail follow-up at 3, 6, 9, 12 months turns dead leads into hot leads you didn't have to pay for again.AI should make you superhuman, not replace the human. Use it to spark conversations and surface the leads bubbling to the top — then let your sales team close them.Facebook is about to surpass Google in total ad dollars. Intent-based search is getting crowded by private equity money. Demand creation on social is the contractor's escape hatch — if you have a bridge that converts.Episode Timestamps(00:01) The question every owner should be able to answer: how fast does your team respond to a new lead?(01:07) Ryan's origin story — selling windshield repair door-to-door, then at the gas station(02:28) The big idea: bridging the gap between a lead and a sale(03:34) The 2014 windshield repair course, $2M in sales — all driven through text messaging(05:24) Chiirp's MVP and the three years of struggle before niching down to home services(06:50) How home service owners reshaped the product (ServiceTitan, Housecall Pro, Jobber integrations)(08:40) $30K/mo to $100K/mo from a bedroom during COVID — and the climb to ~$1M/mo(09:30) The customer journey framework: every gap is a place leads die(10:11) A lead is a moment in time, not a contact record(11:59) The 1-minute rule — the conversion cliff backed by Salesforce data(12:50) The DEXA scan story: how one competitor lost a booking by 2 minutes(15:42) Justin's take: speed-to-lead in their own contracting business(17:05) "They tried Angi and the leads sucked" — why the leads aren't actually the problem(18:00) The four-word change at the gas station: 1-in-10 to 9-in-10(20:16) Follow-up as a skill: the 12–18 touch point standard(21:30) The 7–14 day aggressive cadence and the long-tail eternal drip(23:31) Justin's barn story — a year-old lead that closed on a single text(24:49) Chiirp as partner, not just software — taking marketing off the contractor's plate(25:50) Half a billion text messages + AI: what the data is starting to reveal(27:22) The biggest follow-up mistake contractors make on their own(29:24) Why texts that sound human outperform texts that sound like marketing(31:23) The math on manual follow-up — why it breaks at 10 leads a day(33:00) Social media as a lead source: Facebook surpassing Google in ad spend(34:30) Intent-based vs. interrupt-based leads, and how to bridge the second kind(36:42) Home Service Hoorah event mention — VIP sold out, GA running low(37:24) Where to find Ryan and ChiirpMemorable Quotes"A lead is a moment in time. Once that moment passes, you don't have a lead anymore, you just have a contact."— Ryan Fenn"They go, 'I tried Angi, those leads suck.' Well, actually, you suck. People are successful with them for a reason."— Ryan Fenn"Text messaging lets you put your arm around the guy, pull him out of the room, shut the door on the thousand other people yelling at him, and have his attention for a few seconds. Don't waste that on an ad."— Ryan Fenn (paraphrased)"Use AI to turn you into a superhuman, not to eliminate you from the process."— Ryan FennResources & LinksChiirp (book a demo): chiirp.com (note the two i's — C-H-I-I-R-P)Ryan's Skool community on Facebook ads for home services: skool.com/RyanFennConnect with Ryan: Add him as a friend on FacebookHome Service Hoorah event: Tickets at the Freedom Up Blueprint site (VIP sold out at recording)Action Items for the ListenerTime how long it actually takes your team to respond to a new lead — today, not in theory. If it's over a minute, that's where to start.Audit your follow-up cadence. Count the touch points. If it's under 12, you're leaving money on the table.Read your last 10 outbound texts to leads. If they sound like an ad, rewrite one to sound like you're texting a friend, and A/B it.Build (or turn on) a long-tail drip — 3, 6, 9, 12 months. Year-old leads close. They just need a reason to remember you.Pick one source where you've blamed the lead quality. Now look at your conversion process for that source instead.Subscribe to Freedom BlueprintBuilt for home service owners who are done playing small ball. Subscribe wherever you get your podcasts so you don't miss the next episode.Mentioned in this episode:Homeservicehoorah.com

When's the last time you actually experienced your business the way your customer does?In this Freedom Fuel episode, Justin shares the gut-punch moment he had after buying a restaurant and suddenly finding himself on the OTHER side of the counter — dealing with vendors whose systems felt built for them, not for him. And it forced him to ask the hard question: are we doing the same thing to our customers?This short, focused episode walks you through a 4-Step Be Your Own Customer Audit you can run this week to uncover the invisible gaps that are quietly costing you trust, jobs, and repeat business.What you'll learn:Why what feels “normal” inside your business can feel overwhelming to your customerThe 60-second phone call that exposes more than most performance reviewsHow to audit your website, your follow-up, and the full customer journeyThe one question that separates businesses that scale from businesses that stallA simple weekly habit: one honest look, one fixThis episode is for you if:You run a home service business (HVAC, plumbing, electrical, roofing, remodeling, etc.)You feel like marketing is working but conversions aren't matching upYou want to grow without adding more trucks, ads, or chaos🎯 GRAB THE FREE “Be Your Own Customer Audit” worksheet.👉 Subscribe so you don't miss future Freedom Fuel episodes.👉 Share this with a fellow leader who needs to hear it.Mentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Freedom Blueprint Podcast Hosts: Justin Deese (with Kristen Deese & guest Levi Torres) Recorded: On top of Camelback Mountain, Scottsdale, AZThis isn't a normal episode. It can't be.Episode 150 marks a milestone Justin never put on a vision board: over one million downloads of the Freedom Blueprint Podcast. To put that in context — 90% of podcasts never make it past episode 3, and roughly 99% of those that do never reach episode 20. Episode 150 with a million listens isn't supposed to happen.So to mark it, Justin did something stupid and meaningful: he carried his podcast equipment up Camelback Mountain in Scottsdale, Arizona — 1,200 feet of elevation gain in about a mile of scrambling over boulders — and recorded the back half of this episode from the summit alongside his wife Kristen and good friend Levi Torres.The climb became the metaphor. The plan he had at the trailhead got punched in the face by mile one (as Mike Tyson would say), and what came out at the top was more raw and more useful than what he'd scripted on the way up.What you'll hear in this episode:The honest truth about what 150 episodes of showing up actually feels like — and the weeks Justin almost quitWhy the listener (yes, you) saved this podcast more times than anyone realizesThe 80-year-old couple who passed them on the trail — twice — and the business lesson hiding in itKristen on discipline: why the people who seem to "have it together" usually just have a different focus and a longer runway of repsLevi on the comparison trap: why pushing your pace to match someone else's costs you the joy of the workThe "you're in a race against yourself" principle and why it applies to every home service business owner listeningWhy you can't just grind harder — you have to grind differently — to get a different resultA live view from the top of Camelback (head to YouTube for the visuals)This one is a love letter to every operator in the trenches, a thank-you to every listener who kept showing up, and a reminder that the climb is the point.Key TakeawaysShow up before you know it's working. Justin hit publish for months wondering if anyone was listening. Every time he was ready to quit, a DM or a hallway conversation at a trade show pulled him back. Consistency compounds — but only if you're still there when it does.You're in a race against yourself. The 80-year-old couple lapping you on the trail isn't your competition. The version of you from six months ago is.Comparison steals the work. When you push your pace to match someone faster, you stop enjoying what you're doing — and you usually break before they do. Slow down enough to actually live the climb.Discipline is invisible from the outside. When someone seems to be growing faster than you, you're not seeing their reps, their shoes, their elevation training, their 5 a.m. starts. Stop measuring yourself against a highlight reel.Repetition teaches, but only if you adapt. Doing the same hike (or running the same playbook) the same way every time produces the same result. The improvement comes from what you change between attempts.Mind over critter brain. Halfway up, your body will tell you to quit and go to Waffle House. The job is to override that voice with the part of you that already knows you can finish.The plan changes at the top. Mike Tyson was right — everybody has a plan until they get punched in the face. The message Justin planned for the summit wasn't the message he delivered. Trust the moment.Memorable Quotes"You saved this podcast more times than you will ever know.""Every time I think I have it figured out, the mountain humbles me.""It stops being a hobby and starts becoming something else.""You have to do things different. If you keep doing the same thing every day, it doesn't get better.""The mountain is the metaphor — for this podcast, for your business, for anything in your life that's actually worth doing."Show Notes & Timestamps(00:00) Cold open: when's the last time you did something genuinely uncomfortable?(01:00) Celebrating episode 150 — and crossing one million downloads(02:30) The brutal podcast stats (and why most shows die before episode 20)(04:00) "You saved this podcast more times than you'll ever know" — the listener thank-you(06:00) Why a mountain? Introducing Camelback and the metaphor(09:00) Carrying the podcast rig up the trail — and the message Justin planned vs. what actually came out(10:50) Recording from the summit with Kristen and Levi(11:40) The 80-year-old couple, the kid in Crocs, and the comparison trap(13:30) Justin on the "struggle bus" — sitting at a desk and eating wings doesn't make you hike-ready(14:47) Kristen on discipline: what you don't see behind the scenes(17:13) Mind over critter brain — and why "listen to your body" is sometimes a lie(17:47) You have to do things differently to get a different result(20:00) What repetition actually teaches you (and why you need a water backpack)(22:00) Levi's takeaway: slow down and enjoy the journey(22:30) Wrapping up at the summit — head down the mountainResources & LinksWatch the full episode with summit footage on YouTube — the view at the top doesn't translate to audioPhotos from the climb on Instagram and FacebookCamelback Mountain, Scottsdale, AZ — Echo Canyon trailGuest: Levi Torres (Colorado — and yes, the altitude training shows)Call to ActionIf episode 150 hit at the right moment, do the thing Justin built this show on:Send it to one other operator who needs to hear it this weekLeave a review on Apple Podcasts or Spotify — that's what keeps the show finding new operatorsDM Justin and tell him which episode hit hardest. He reads every one.Here's to the next 150. See you Monday.Mentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 149Duration: 07:35Date: May 15, 2026Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] home service business owner makes sacrifices — late nights, missed dinners, weekends on call — but not all sacrifices are created equal.In this Freedom Fuel episode, Justin breaks down the difference between the sacrifices that build your future and the ones that quietly break your health, your family, and your leadership. When you’re deep in the grind, it’s easy to blur the line between discipline and destruction — and most owners never stop to question it.You’ll learn why “always grinding” without a finish line isn’t success, how your team mirrors your behavior more than your words, and the two simple filters every decision should pass before you say yes to the next sacrifice.If you’re building an HVAC, plumbing, electrical, or home service business and feeling the weight of constant grind with no real freedom — this episode will challenge how you define success.TakeawaysNot all sacrifices are equal — some build your future, others quietly destroy itGrinding without a finish line is not discipline — it’s a dangerous habitYour team mirrors your behavior more than your intentionsHiring, investing, and letting go can create long-term freedomEvery decision should pass two filters: your why and your foundationSuccess without fulfillment is not real successAwareness is what separates growth-driven leaders from burnout-driven operatorsChapters00:00 – The Badge of Honor We Wear00:45 – The Truth Most Owners Don’t Want to Hear01:30 – Sacrifices That BUILD You03:00 – Sacrifices That BREAK You05:00 – Your Team Mirrors Your Grind06:15 – Filter #1: Does It Serve Your Why?07:30 – Filter #2: Does It Protect Your Foundation?08:45 – The Ten-Second Decision Rule09:30 – Success Without FulfillmentKeywords#FreedomBlueprintPodcast #FreedomFuel #JustinDeese #HomeServiceBusiness #HVACBusiness #PlumbingBusiness #ElectricalContractor #BusinessOwner #Leadership #EntrepreneurMindset #WorkLifeBalance #BurnoutPrevention #BusinessGrowth #HiringStrategy #Delegation #SmallBusinessLeadership #ServiceBusiness #LeadershipDevelopment #MindsetShiftMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 148Date: May 11, 2026Duration: 38:33Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Dan AntonelliCompany: KickCharge CreativeGuest Website: https://www.kickcharge.com/Gift to listeners: Family-owned letter template and branding resources available at KickCharge.comSummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Dan Antonelli, founder of KickCharge Creative and author of Branded Not Blended, to unpack why branding is one of the most overlooked growth drivers in the home service industry.With over 31 years of experience and more than 3,000 home service brands developed, Dan explains why branding isn’t just about logos and colors — it directly impacts booking rates, close rates, average ticket size, recruiting, and customer trust. He introduces the concept of becoming “five-mile famous,” showing why community visibility and grassroots marketing outperform blindly throwing money at Google ads and LSAs.Justin and Dan also dive into how smaller operators can compete against private equity-backed companies without matching their ad spend, why consistency across every customer touchpoint matters, and the hidden ROI of rebranding: improved culture, stronger team morale, and attracting better talent.If you’re an HVAC, plumbing, electrical, or home service business owner looking to stand out in a crowded market, this episode is packed with practical branding and marketing insights that can reshape how customers — and employees — perceive your company.TakeawaysBranding directly impacts booking rate, close rate, average ticket, and marketing efficiency“Five-mile famous” community visibility beats relying solely on Google and paid adsFanatical consistency across trucks, uniforms, websites, and signage builds trustFamily-owned businesses have a competitive advantage — if they communicate it clearlyThe best time to invest in branding was yesterday; the second best time is todayStrong branding improves recruitment, morale, and company cultureCustomers often decide they trust you before they ever contact your companyPrivate equity can outspend you online, but they can’t out-community you locallyChapters00:00 – Intro & Welcome00:50 – Dan’s 31-Year Journey in Branding02:23 – What KickCharge Actually Does03:51 – Why Consistency Builds Trust06:00 – The Science Behind Brand Impressions07:33 – The Story Behind the Gettle Brand10:32 – The Average Size of KickCharge Clients12:25 – Visibility & “Your Trucks Are Everywhere”14:00 – Fanatical Consistency Explained16:46 – Why Consistency Signals Reliability18:36 – When Should You Invest in Branding?21:01 – Why Branding Compounds Over Time22:00 – Becoming “Five-Mile Famous”24:06 – Grassroots Marketing vs. Expensive LSAs25:30 – The $35K Sponsorship Strategy26:54 – Childhood Brand Recognition Story27:51 – Competing Against Private Equity30:23 – The CHIRP Message & Family-Owned Advantage31:00 – The Hidden ROI of Branding34:39 – Where to Find Dan & His Book36:41 – OutroKeywords#FreedomBlueprintPodcast #JustinDeese #DanAntonelli #KickCharge #Branding #HomeServiceBusiness #HVACBusiness #PlumbingBusiness #ElectricalContractor #MarketingStrategy #BrandStrategy #Leadership #BusinessGrowth #CustomerTrust #CompanyCulture #Recruitment #SmallBusinessMarketing #Entrepreneurship #BrandedNotBlended #ContractorMarketingMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 147Date: May 08, 2026Duration: 06:31Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] home service companies completely overlook one of the easiest revenue opportunities sitting right in front of them—new construction neighborhoods. In this Freedom Fuel episode, Justin breaks down why “new” doesn’t mean “complete” and how homeowners in brand-new homes are actually primed for upgrades.If you’ve been driving past new developments thinking there’s no opportunity, this episode will shift your mindset. Justin explains the critical 6–24 month window where homeowners are most likely to invest in upgrades—and how your team can position themselves to capture that revenue.TakeawaysNew construction homes are built to sell, not to optimize comfort or performanceHomeowners don’t know what they want—they only know what they’ve been shownThe biggest opportunity window is between 6–24 months after move-inUpgrades like thermostats, water filtration, and smart tech are easy winsGreat companies don’t wait for calls—they create opportunitiesMissing this window means losing both revenue AND long-term customer relationshipsChapters00:00 – Why new construction is a missed opportunity01:10 – The mindset that’s costing you money02:00 – “New” doesn’t mean complete03:00 – Why homeowners don’t ask for upgrades04:30 – The 6–24 month opportunity window06:00 – Simple upgrades that create big value07:15 – Stop waiting for the phone to ring08:15 – Action steps: how to target new neighborhoods09:15 – Final challenge: see new construction differentlyKeywords#HomeServiceBusiness #HVAC #Plumbing #Electrical #GarageDoor #ContractorMarketing #ServiceBusinessGrowth #NewConstruction #HomeUpgrades #SmartHome #TechnicianTraining #ServiceManager #BusinessCoaching #LeadGeneration #CustomerExperience #Entrepreneurship #FreedomBlueprintPodcastMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 146Date: May 04, 2026Duration: 30:16Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Spencer PopeCompany: Bradford WhiteGuest Website: https://forthepro.bradfordwhite.com/Gift to listeners: Free training resources, live support, and access to the For The Pro AppSummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Spencer Pope, Manager of Technical Support and Training at Bradford White, to unpack one of the biggest challenges facing the trades today: the growing plumber shortage.With a projected gap of 500,000 plumbers by 2027 and an aging workforce, Spencer shares what this means for contractors—and more importantly, what to do about it. From hands-on training at Bradford White’s ITEC facility to the shift away from traditional on-the-job training, this conversation highlights how businesses must rethink hiring, training, and retention.They also dive into culture and leadership, exploring why Spencer has stayed at one company for over 15 years and how a simple mindset shift—investing in your team’s long-term success—can dramatically improve retention. If you’re serious about building a stronger, more resilient team, this episode delivers practical insights you can apply immediately.TakeawaysThe plumber shortage is accelerating, with a projected 500,000 gap by 2027Hire for soft skills and train for technical abilityTraditional on-the-job training is no longer enough on its ownHands-on, focused training dramatically improves technician performanceInvesting in your team’s growth increases retention—not turnoverStrong company culture is a key driver of long-term employee loyaltyEmpowering employees to contribute ideas strengthens engagementTraining ROI shows up in confidence, speed, and customer experienceChapters00:00 – Welcome & Spencer’s Background03:12 – Why He Stayed 15+ Years at One Company05:58 – Inside Bradford White’s Training Programs08:33 – The Value of Hands-On Lab Training10:04 – Why New Talent Isn’t Entering the Trades11:39 – The 500,000 Plumber Shortage Explained13:07 – Soft Skills vs. Mechanical Skills14:43 – Why OJT Alone Falls Short17:00 – Training Philosophy & Industry Impact18:14 – Training Length & ROI for Contractors22:43 – The #1 Culture Tip for Retention26:35 – The Shift in Today’s Workforce27:29 – How to Connect with Bradford WhiteKeywords#FreedomBlueprintPodcast #JustinDeese #SpencerPope #BradfordWhite #PlumbingIndustry #SkilledTrades #LaborShortage #WorkforceDevelopment #BusinessGrowth #Leadership #CompanyCulture #HiringStrategy #EmployeeRetention #TrainingAndDevelopment #ContractorLife #HVAC #PlumbingBusiness #ServiceBusiness #TradeTraining #BlueCollarBusinessMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 145Date: May 01, 2026Duration: 06:55Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] this first episode of the new Freedom Fuel series, Justin Deese delivers a powerful leadership truth most business owners avoid: your team is a reflection of you.If your team lacks accountability, energy, or ownership, the issue may not be them—it may be what you're modeling as a leader. Justin breaks down how culture is created through daily actions, not words, and why leaders must take full ownership if they want their business to grow.This short, high-impact episode is designed to help home service business owners reset their leadership approach and build stronger, more accountable teams.TakeawaysYour team mirrors your attitude—positive or negativeWhat you tolerate becomes the standardLeadership habits shape team behaviorAccountability starts at the topCulture problems are usually leadership problems in disguiseReal change starts when the leader changes firstChapters00:00 – The uncomfortable truth about your team01:00 – Introducing the Freedom Fuel series02:00 – The leadership mirror explained03:00 – Your attitude sets the tone04:30 – Your habits become the standard06:00 – Accountability starts with you07:30 – Why culture problems aren’t what you think09:00 – Real-world leadership example11:00 – Action steps for leaders this week13:00 – Final challenge and call to actionKeywords#Leadership #HomeServiceBusiness #BusinessGrowth #Accountability #CompanyCulture #LeadershipDevelopment #Entrepreneurship #HVACBusiness #PlumbingBusiness #Electricians #ServiceBusiness #TeamLeadership #BusinessCoaching #FreedomBlueprint #MomentumMeetingsMentioned in this episode:HomeServiceHoorah.com/ Get your tickets before they SELLOUT!

Show InformationEpisode Number: 144Date: April 27, 2026Duration: 39:52Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Chris YanoCompany: Yano Group / Prolific Brand DesignContact Info: theyanogroup.comSummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Chris Yano for a raw and insightful conversation about entrepreneurship, private equity, and life after exit. Chris shares the behind-the-scenes reality of selling his business, the unexpected challenges that followed, and the one critical question he wishes he had asked before signing the deal.They dive deep into private equity myths, the real impact on the home service industry, and why smaller operators have a massive opportunity right now. Chris also unpacks how he’s building and scaling new ventures with a completely different mindset—focusing on strategy over grind.From reputation vs. revenue to building businesses that truly serve people, this episode is packed with hard-earned lessons every business owner needs to hear.TakeawaysThe one question you MUST ask before entering a private equity dealWhy selling your business doesn’t always mean “freedom”The difference between minority vs. majority ownership—and why it mattersHow private equity is actually creating opportunity for smaller businessesWhy “reputation over revenue” is a long-term growth strategyThe power of community, culture, and employee buy-inHow to scale faster by focusing on strategy instead of tacticsWhy owning a small geographic market can outperform broad expansionThe real reason most businesses struggle with churn and hiringHow Chris is building new companies with minimal day-to-day involvementChapters00:00 – Welcome & Catching Up with Chris Yano01:00 – The Private Equity Experience Explained03:40 – The ONE Question He Didn’t Ask (Costly Lesson)08:00 – Would He Do the Deal Again?10:30 – Private Equity: Threat or Opportunity?15:00 – Why Smaller Businesses Can Win Big Right Now18:30 – Life After Exit & New Ventures22:30 – Scaling a Roofing Company from Scratch25:00 – The “5-Mile Radius” Growth Strategy27:30 – Rapid Fire Questions (Cars, Life & More)31:30 – Best Advice Ever: Reputation Over Revenue36:30 – Building Culture That Actually Retains People38:00 – Final Thoughts & Where to Find ChrisKeywords#FreedomBlueprintPodcast #JustinDeese #ChrisYano #PrivateEquity #BusinessExit #Entrepreneurship #HomeServiceBusiness #ScalingBusiness #BusinessGrowth #Leadership #ReputationOverRevenue #CompanyCulture #SmallBusinessStrategy #MarketingStrategy #ServiceBusiness #HVAC #PlumbingBusiness #RoofingBusiness #BusinessCoaching #AIinBusinessMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 143Date: April 20, 2026Duration: 42:46Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Jon FaySummaryWhat does elite leadership really look like when failure isn’t an option?In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with former Navy Commander and Blue Angels Executive Officer Jon Fay to unpack what it takes to lead at the highest level. From flying jets just 18 inches apart to building high-performance teams with 30–40% annual turnover, Jon shares powerful lessons on trust, accountability, culture, and leadership that directly apply to business owners—especially in the home service industry.If you want to build a team that operates with precision, ownership, and a relentless pursuit of excellence… this episode is for you.TakeawaysWhy “culture of excellence” is the foundation of elite teamsHow the Blue Angels maintain performance with massive annual turnoverThe power of individual accountability in team successWhy trust is non-negotiable in high-performing organizationsHow small mistakes—if handled correctly—create massive improvementThe real meaning of leadership when the margin for error is near zeroWhy hiring for attitude beats hiring for skillHow to implement debrief-style feedback in your businessWhat business owners can learn from military precision and disciplineThe importance of servant leadership in both business and lifeChapters00:00 – Introduction to Jon Fay & Blue Angels background03:00 – Journey to the Naval Academy05:00 – Lessons from 24 years in the Navy08:00 – The moment that changed everything (Hawaii experience)11:30 – What the Blue Angels really do14:00 – Flying 18 inches apart (trust & precision)19:30 – Building elite teams with constant turnover23:00 – Hiring for attitude vs skill25:30 – Inside the Blue Angels debrief process29:00 – Applying elite performance to home service businesses31:00 – Transitioning from military to civilian leadership34:00 – Culture, performance pay, and leadership in business36:00 – Jon’s next mission: serving the community40:00 – Home Service Hoorah Event previewKeywords#Leadership #BlueAngels #Teamwork #CultureOfExcellence #Accountability #ServantLeadership #HomeServiceBusiness #HVAC #Plumbing #Electrical #BusinessGrowth #Entrepreneurship #HighPerformanceTeams #Hiring #ScalingBusiness #Discipline #MilitaryLeadership #Trust #FreedomBlueprintPodcastMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 142Date: April 13, 2026Duration: 01:07:35Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Jonathan WhistmanCompany: WhoHire / The Sales BossGuest Website: https://thesalesboss.comGift to listeners: Free resources + hiring frameworks (via website)🎯 SummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Jonathan Whistman—author of The Sales Boss and co-author of Unrecruitable—to break down one of the biggest lies in business: “there are no good people.”Jonathan shares why most companies don’t actually have a people problem—they have a system and leadership problem. From his unique background studying human behavior to building predictive hiring technology, he explains how top-performing companies consistently hire A-players while others stay stuck with churn, underperformance, and frustration.You’ll learn how to think differently about hiring, leadership, and culture—and how to build a team your competitors can’t steal.💡 TakeawaysMost businesses don’t have a hiring problem—they have an environment problemThe best companies don’t find great people… they build systems that create themYour business is always sending signals—whether you realize it or notHiring mistakes can cost your business millions in lost revenueA-player teams aren’t luck—they’re the result of intentional hiring processesIdentity drives performance more than motivation or trainingIf your team isn’t performing, it’s time to look in the mirror—not blame the market🧭 Chapters00:00 – Introduction & how Justin met Jonathan02:00 – The story behind The Sales Boss04:00 – The 4 levers of performance (B.O.S.S. framework)06:30 – Jonathan’s background & understanding human behavior10:00 – The danger of unconscious beliefs in business12:30 – Why “people problems” exist in every company15:00 – Building a team that competitors can’t steal19:00 – The Think, Feel, Act framework explained23:00 – Why most businesses fail at culture and hiring27:00 – Real-world example of fixing a broken hiring system31:00 – The truth: “People don’t want to work for YOU”33:00 – The hidden cost of bad hires (58% revenue gap)39:00 – How WhoHire uses AI to predict top performers45:00 – Data-driven hiring vs gut-based hiring52:00 – Why hiring should always be happening59:00 – Hiring in groups vs one-off hiring1:03:00 – Treat every hire like a $500K decision1:05:00 – Final thoughts & how to connect with Jonathan🔑 Keywords#Hiring #Leadership #HomeServiceBusiness #HVAC #PlumbingBusiness #Electricians #BusinessGrowth #TeamBuilding #APlayers #Recruiting #Entrepreneurship #SalesLeadership #CompanyCulture #FreedomBlueprint #JustinDeese #WhoHire #SalesBoss #Unrecruitable #BusinessCoaching #ScalingBusinessMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 141Date: April 06, 2026Duration: 13:06Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Jarrod ScottCompany: AerosealGuest Website: https://aeroseal.com/SummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down live at ACCA with Jarrod Scott, National Director of Sales & Business Development at Aeroseal, to unpack one of the most overlooked profit leaks in the HVAC industry—ductwork.While most contractors focus on selling high-efficiency systems, they often ignore the fact that leaky ducts can destroy performance, comfort, and efficiency. Jarrod breaks down how Aeroseal technology helps contractors recover lost system capacity, improve homeowner comfort, and unlock new revenue streams.Justin also shares a powerful real-world sales breakthrough: why simply calling Aeroseal “duct repair” transformed their ability to sell the service and skyrocketed results.If you’re an HVAC, plumbing, or home service business owner looking to increase ticket size, improve customer satisfaction, and stand out in your market—this is a must-listen.TakeawaysMost HVAC systems lose significant efficiency due to leaky ductworkEven the best installs fail when connected to poor duct systemsAeroseal helps recover system capacity and improve comfort instantlySimplicity sells: calling it “duct repair” dramatically increases close ratesContractors are sitting on untapped revenue inside existing homesMembership customers create the perfect opportunity to introduce this serviceCompanies with strong sales processes benefit most from adding AerosealThe best contractors focus on total home comfort—not just equipment installsChapters00:00 – Introduction from ACCA Live Event00:45 – What is Aeroseal and Why It Matters02:00 – The Hidden Problem: Leaky Duct Systems03:00 – Why Contractors Struggle to Sell It03:30 – The Breakthrough: “Duct Repair” Simplicity04:30 – The Origin Story of Aeroseal06:30 – Real Contractor Story: Stolen Equipment & Dealer Support07:30 – The Power of the Aeroseal Contractor Community08:45 – How to Get Started with Aeroseal09:00 – Who This Is Right For (Ideal Contractor Size)10:30 – Final Thoughts + YouTube Demo CalloutKeywords#HVAC #HVACBusiness #HomeServices #ContractorLife #HVACSales #DuctRepair #Aeroseal #IndoorComfort #HVACMarketing #ServiceBusiness #Entrepreneurship #BlueCollarBusiness #HVACProfit #HomeComfort #ACCA #FreedomBlueprintPodcastMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 140Date: March 30, 2026Duration: 44:55Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Joe StrittmatterCompany: Rite NOWGuest Website: https://callritenow.com/SummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down with returning guest Joe Strittmatter, a second-generation HVAC entrepreneur who previously built and sold a successful home service company before launching a brand-new one from scratch.Broadcasting from Denton, Texas during Justin’s RV podcast road show, Joe shares the lessons he learned from building, selling, and now rebuilding a home service business with his son. The conversation dives deep into profitability vs. revenue, private equity in the trades, marketing strategy, operational efficiency, and how innovation can create a competitive advantage in the HVAC and plumbing industry.Joe explains why he focuses heavily on net profit instead of vanity revenue numbers, why many contractors struggle with labor and material costs, and how thinking differently about service areas, marketing, and maintenance plans can transform a company’s profitability.They also explore the power of branding, creative customer experience, and breaking traditional industry rules, including Joe’s unconventional ideas for maintenance plans and customer retention strategies.If you’re a home service entrepreneur trying to grow your HVAC, plumbing, electrical, or garage door company, this episode delivers practical insights on leadership, profitability, and building a smarter business model.TakeawaysWhy focusing on net profit instead of revenue can dramatically change your business strategy.What happens when contractors chase $10M revenue but ignore margins.Lessons learned from selling a home service company to private equity.Why service area management can dramatically improve billable efficiency.The difference between running a construction-based HVAC company vs. a service company.How branding and marketing investment early can accelerate growth.Why Joe’s company is targeting 30% net profit.The power of thinking differently about maintenance plans and customer experience.How innovation, not size, often creates the biggest competitive advantage.Why entrepreneurs should challenge industry assumptions and “color outside the lines.”Chapters00:00 – Introduction and the Freedom Blueprint road show01:25 – Joe’s background as a second-generation HVAC entrepreneur03:00 – Selling his HVAC company to private equity05:30 – Why he decided to start another home service company07:00 – Revenue vs. profit in the trades industry10:00 – The impact of social media “revenue bragging” in business11:00 – Launching a new HVAC & plumbing company with his son12:20 – Marketing strategy and making a big brand splash13:30 – Why knowing your numbers is critical17:00 – Structuring a company for efficiency from day one20:00 – Acquisition vs. starting new locations23:00 – The real cost structure behind HVAC installs26:00 – Increasing customer lifetime value through service29:30 – Training the next generation of trades leaders32:20 – Advice for contractors struggling in today’s market34:30 – Thinking differently about maintenance plans37:00 – Innovation and building a unique customer experience39:00 – The “cost pricing” business experiment41:00 – Using strategy to win more customers in a competitive marketKeywords#FreedomBlueprintPodcast #JustinDeese #JoeStrittmatter #HVACBusiness #HomeServiceBusiness #HVACEntrepreneur #TradesBusiness #ServiceBusiness #HVACContractor #PlumbingBusiness #BusinessLeadership #Entrepreneurship #SmallBusinessGrowth #ServiceIndustry #HomeServices #HVACSales #PrivateEquityInTrades #TradesLeadership #ContractorBusiness #HVACSuccess #HVACMarketing #TradesEntrepreneurMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 139Date: March 23, 2026Duration: 54:27Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Jered WilliamsCompany: Wahoo Plumbing / Wealthy PlumberGuest Website: https://wealthyplumber.comTickets to HomeService Hoorah homeservicehoorah.comSummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down with entrepreneur Jered Williams, founder of Wealthy Plumber and the newly launched Wahoo Plumbing.Jered shares the real story behind launching his new plumbing company—from selling previous businesses to starting again from scratch with a smarter strategy. Within two days of launching ads, Wahoo Plumbing was already booked out a week and a half, forcing them to shut off marketing while they hired technicians.Justin and Jered dive deep into the realities of building a home service company, including marketing strategies for contractors, the importance of core values and hiring the right people, and how understanding your numbers can completely change the trajectory of your business.They also discuss practical strategies any contractor can use today to generate more calls—from Facebook marketing and PPC campaigns to leveraging local community groups and video content.If you're a plumbing, HVAC, or electrical contractor trying to grow from one truck to multiple trucks, this episode is packed with tactical advice you can implement immediately.TakeawaysWhy Jered started another plumbing company after selling previous businessesThe biggest mistake contractors make when launching marketing campaignsHow Wahoo Plumbing booked a week and a half of calls in just two daysThe difference between demand capture, demand creation, and brand awarenessWhy most contractors misunderstand their marketing mathHow to calculate the number of calls you actually need to hit revenue goalsThe power of Google reviews and how to generate them quicklySimple Facebook strategies that can generate calls for freeWhy understanding your numbers is the key to growing from 1–3 trucks to a scalable companyChapters00:00 Introduction and the Freedom Blueprint road show01:10 Why Jered launched Wahoo Plumbing03:00 The real reason entrepreneurs start another business06:00 Lessons learned from scaling a $5M plumbing company08:00 Why core values and hiring matter more than SOPs12:30 The difference between tactical vs strategic business growth15:20 Marketing strategies that generated calls immediately19:00 How Wahoo Plumbing booked a week of calls in two days21:00 Demand capture vs demand creation marketing24:00 How reviews impact Google rankings27:30 Choosing the right marketing partners31:00 Why contractors must track booking rates and marketing metrics34:30 The future of AI search and contractor marketing41:30 Free marketing strategies using Facebook groups45:00 Video marketing ideas contractors can start today49:00 The Home Service Hoorah event announcementKeywords#FreedomBlueprintPodcast #HomeServiceBusiness #PlumbingBusiness #HVACBusiness #ContractorMarketing #ServiceBusinessGrowth #HomeServiceMarketing #PlumbingMarketing #Entrepreneurship #SmallBusinessGrowth #LeadGeneration #FacebookMarketing #LocalSEO #GoogleReviews #HomeServiceLeadership #ServiceBusinessOwners #TradeBusiness #ContractorSuccess #WealthyPlumber #WahooPlumbingMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 138Date: March 16, 2026Duration: 35:32Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Josh MartinCompany: FieldSpark (Powered by 34Labs)Guest Website: www.3fourlabs.comGift to listeners: Free Demo of FieldSpark AISummaryAre your technicians truly bad at sales… or are they just undertrained?In this episode of the Freedom Blueprint Podcast, Justin sits down with Josh Martin from FieldSpark to talk about one of the biggest challenges in the home service industry: consistency in the field.Most companies train once a week… then release technicians into the wild and hope for the best. The result? As many brands as you have trucks.Josh explains how FieldSpark is using AI-powered role play and real-time coaching to help HVAC, plumbing, roofing, and electrical companies:Reinforce consultative sellingImprove closing conversationsIncrease average ticketsBuild consistency across teamsScale without losing controlIf you're growing from $2M to $10M and struggling with trust, performance management, or technician confidence — this conversation will hit home.TakeawaysSales isn’t manipulation — it’s education.Most technicians struggle with the transition from problem to price.Repetition is the mother of skill — practice matters.AI role play allows techs to practice without pressure.Consistency is critical when scaling.Transparency beats micromanagement.Reinforcement creates better results than correction.A-players want feedback and tools to improve.Technology doesn’t replace people — it empowers them.The companies embracing AI will grow faster than those resisting it.Chapters00:00 – Welcome & Why This Conversation Matters02:00 – What Is FieldSpark?04:45 – Why Technicians Struggle With Sales06:30 – AI Role Play: The Game-Changing Feature10:00 – The Problem With Traditional Sales Training13:30 – Scaling, Trust, and Brand Consistency16:30 – Coaching vs. Micromanaging19:00 – Reinforcing Winning Behaviors21:00 – Helping A-Players Level Up24:00 – Custom Scripts & Process Control27:00 – What’s Coming Next for FieldSpark29:00 – The Vision Behind 34Labs32:00 – AI in the Home Service Industry34:00 – Final Thoughts on Embracing TechnologyKeywords#FreedomBlueprintPodcast #HomeServiceBusiness #HVACBusiness #PlumbingBusiness #ElectricalContractor #RoofingContractor #ServiceBusinessGrowth #FieldServiceManagement #TechnicianTraining #SalesTraining #AIinBusiness #FieldSpark #34Labs #ConsultativeSelling #HomeServiceLeadership #ScalingYourBusiness #ServiceManager #CloseMoreDeals #IncreaseAverageTicket #BusinessSystemsMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 137Date: March 9, 2026Duration: 10:31Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] this solo episode of the Freedom Blueprint Podcast, Justin Deese shares a powerful lesson about what real freedom looks like for business owners, and why most entrepreneurs accidentally build businesses that trap them instead of serving them.As Justin prepares for a three-week RV road trip with his wife Kristen, traveling from Florida to Las Vegas for the ACCA Conference and across the Southwest, he reflects on a six-month RV journey his family took nearly a decade ago. That trip became a real-world test of whether their businesses were built to operate independently or if everything depended on them.What they discovered changed how Justin thinks about leadership, systems, and business ownership. The companies didn’t just survive while they were gone, they thrived. That experience reinforced a powerful principle: freedom in business doesn’t happen by accident. It is engineered.Justin breaks down the three essential elements required to build a company that allows owners to step away without chaos: strong leadership, clear systems, and personal clarity about what freedom actually means.Whether you want to scale your home service company, create more margin in your life, or simply stop being the bottleneck in your business, this episode will challenge you to rethink how your company is structured and what kind of freedom you are truly building.Takeaways• Freedom in business must be intentionally designed, not hoped for• If your company cannot operate without you, you don’t own a business—you own a job• Leadership depth is the first step toward real freedom• Clear roles, scorecards, and expectations allow leaders to succeed without constant oversight• Systems create stability and allow businesses to operate consistently• Owners must define what freedom personally means to them• Trying to build someone else’s version of success leads to frustration• Identifying and removing bottlenecks is key to scaling your businessChapters00:00 Introduction and upcoming RV adventure02:10 What freedom really means for business owners04:10 The danger of accidentally building a business that owns you06:00 The six-month RV trip that tested the business model08:30 The moment Justin realized freedom is engineered10:20 Building leadership instead of dependency13:00 Why systems create freedom and scalability15:20 Getting clarity on your version of freedom17:30 The three keys to designing a freedom-based business19:00 Action step: Identify your biggest bottleneckKeywords#FreedomBlueprintPodcast #JustinDeese #HomeServiceBusiness #ServiceBusinessGrowth #LeadershipDevelopment #BusinessSystems #EntrepreneurFreedom #ServiceCompanyLeadership #HVACBusiness #PlumbingBusiness #ElectricalContractor #SmallBusinessLeadership #ScaleYourBusiness #BusinessOwnership #EntrepreneurMindsetMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 136Date: March 02, 2026Duration: 41:35Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Jimmy SpeyerCompany: GlasshouseGuest Website: https://glasshouse.bizGift to listeners: Free live demo of Glasshouse platformSummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down with returning guest Jimmy Speyer, Founder & CEO of Glasshouse, to talk about one of the biggest challenges facing home service businesses in 2026 — rising customer acquisition costs.Jimmy explains why relying solely on Google and paid ads is becoming more expensive every year (what he calls the “digital Yellow Pages problem”) and how contractors can shift from reactive marketing to proactive neighborhood-level outreach.But this episode goes deeper than marketing.Jimmy also shares powerful leadership lessons from growing Glasshouse from 1 employee to 18 in just two years, including:How to hire for alignment, not just skillWhy most companies hire wrongThe importance of core values and mission clarityHow to manage rapid growth without breaking cultureWhy transparency and weekly team communication matterIf you’re a plumbing, HVAC, electrical, or home service business owner looking to grow smarter in 2026, this episode is packed with practical strategy and leadership insights.TakeawaysCustomer acquisition through Google Ads continues to get more expensive every year.Waiting for homeowners to search is reactive marketing.Proactive outbound neighborhood outreach creates demand instead of waiting for it.Speed to lead isn’t enough — speed to creating the lead matters.Hiring mistakes are expensive financially and culturally.Involve your team in defining core values.Growth requires constant communication and transparency.Meet with your team weekly to maintain alignment during change.Define your culture clearly — and hire only people who match it.Leadership is repetition. Say the mission until you're tired of hearing it.Chapters00:00 – Welcome Back Jimmy Speyer03:00 – The “Google Tax” and Rising Ad Costs06:00 – Proactive vs Reactive Customer Acquisition10:00 – Why Homeowners Aren’t Thinking About Your Business12:30 – Growing Glasshouse from 1 to 18 Employees15:00 – Hiring for Alignment (The Right Way)18:00 – Interview Questions That Reveal Character23:00 – Why Consensus Hiring Doesn’t Work27:00 – Managing Rapid Growth & Team Communication31:00 – Building Mission, Vision & Core Values35:00 – Leadership Lessons from Scaling Fast38:30 – Final Thoughts & How to Connect with GlasshouseKeywords#FreedomBlueprintPodcast #HomeServiceBusiness #HVACBusiness #PlumbingBusiness #ElectricalContractor #ContractorMarketing #CustomerAcquisition #OutboundMarketing #LeadershipDevelopment #CompanyCulture #HiringRight #CoreValues #BusinessGrowth #EntrepreneurLeadership #GlasshouseSoftware #JustinDeese #JimmySpeyerMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 135Date: February 23, 2026Duration: 55:21Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Joe CunninghamCompany: TAC – Technical & Sales Training | Home Service ChecklistGuest Website: www.homeservicechecklist.comGift to listeners: Scholarship certificates for TAC technician training (details in episode)SummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down with industry legend Joe Cunningham, a veteran with over 40 years in plumbing, HVAC, training, and business development.Joe shares his journey from digging ditches as a young apprentice to helping build the first publicly traded HVAC roll-up, training over 35,000 technicians, and creating some of the highest-producing selling techs in the industry.The conversation dives deep into why fundamentals still matter, how contractors scaled long before CRMs and software, and why checklists—not more tech—are often the missing link to higher tickets, fewer callbacks, and happier customers.Joe also breaks down:The philosophy behind TAC technician trainingWhy most tech training failsHow the Home Service Checklist app forces consistency, accountability, and profitabilityWhy slowing techs down actually increases revenueHow call-by-call management changes everythingThis episode is packed with timeless lessons for plumbing, HVAC, and electrical contractors looking to scale without losing quality.Key TakeawaysThe most successful service businesses still win by mastering the basicsChecklists prevent missed opportunities, callbacks, and lost customersTraining techs how to think beats training them what to replaceDoor-to-door hustle built million-dollar businesses long before Google AdsFewer calls per day can lead to higher tickets and less burnoutSystems create freedom—software just supports themDeclined repairs are future revenue if documented correctlyChapters00:00 – Welcome & Joe’s 40+ year journey03:00 – Learning the trades the hard way08:30 – Selling HVAC door-to-door11:45 – Financing collapse & pivot to training15:30 – Contractor Success Group & Service Experts20:30 – Why technology doesn’t replace fundamentals25:45 – The problem with traditional technician training31:00 – Inside TAC’s 10-day technician bootcamp37:30 – Why most checklists fail41:00 – Home Service Checklist app explained47:00 – Call-by-call management & higher tickets52:00 – Final lessons from a lifetime in the tradesKeywords#FreedomBlueprintPodcast #JoeCunningham #HVACBusiness #PlumbingBusiness #HomeServiceGrowth #ServiceBusinessSystems #TechnicianTraining #SellingTechs #HomeServiceChecklist #ContractorLeadership #TradesEntrepreneur #HVACSales #PlumbingSuccess #ServiceNation #ServiceRoundtable #TACTrainingMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 134Date: February 20, 2026Duration: 13:27Recorded Live: PHCC Conference – San Diego, CAHost Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Jeff MuddCompany: The Trades PodcastGuest Website: https://thetradespodcast.com/Podcast: The Trades PodcastPodcast Link: https://podcasts.apple.com/us/podcast/the-trades-podcast/id1574731261SummaryRecorded live at the PHCC Conference in San Diego, this episode of the Freedom Blueprint Podcast features a candid conversation with Jeff Mudd, host of The Trades Podcast and longtime advocate for skilled trades careers.Jeff shares his journey from hands-on repair work and termite inspections to business ownership—and eventually to podcasting as a way to promote the trades to younger generations. Together, Justin and Jeff unpack the skilled labor shortage, the stigma that’s surrounded the trades for decades, and why that narrative is finally starting to change.The conversation dives deep into career paths vs. jobs, building culture inside service businesses, financial freedom through trades ownership, and why intentional leadership matters more than ever. Jeff also explains how podcasting became an unexpected but powerful platform to recruit, educate, and elevate the trades nationwide.TakeawaysWhy the skilled trades offer financial and time freedom most careers don’tHow stigma pushed generations away from trades—and why it’s reversingThe difference between giving someone a job and building a career pathWhy owners must be intentional about training, raises, and advancementThe real economics behind service businesses (and common misconceptions)How podcasting became a powerful advocacy tool for the tradesChapters00:00 – Live from PHCC San Diego01:15 – Jeff’s background in the trades02:10 – Why he started The Trades Podcast03:00 – Changing perceptions of trades careers03:55 – Financial freedom in the trades05:00 – Owner vs. employee perspectives06:15 – Building culture and career paths07:30 – Training people even if they may leave08:45 – Helping people grow beyond your business09:35 – Moving from San Diego to Tennessee10:45 – Podcasting, semi-retirement, and impact11:45 – Final thoughts from PHCCKeywords#FreedomBlueprintPodcast #TheTradesPodcast #SkilledTrades #TradesCareers #TradeLeadership #PHCC #HomeServiceBusiness #TradesIndustry #BlueCollarCareers #WorkforceDevelopment #TradeCulture #ServiceBusiness #ContractorLife #TradesEducationMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 133Date: February 18, 2026Duration: 14:42Recorded Live: PHCC Conference – San Diego, CAHost Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Rachel EvansCompany: Evans HVACInstagram: @MissMiniSplitSummaryIn this live episode of the Freedom Blueprint Podcast, Justin Deese sits down with Rachel Evans, founder of Evans HVAC and the voice behind the Instagram brand Miss Mini Split, recorded on-site at the PHCC Conference in San Diego.Rachel shares her unconventional path into the HVAC industry—learning electrical theory hands-on, earning her California contractor’s license in record time, and launching her business while raising young children. She opens up about what it’s really like to be a female HVAC business owner in a male-dominated industry, including taking her baby to job sites and building credibility through technical excellence rather than sales tactics.This conversation dives into grit, motherhood, mentorship, and why Rachel is committed to building an HVAC company rooted in quality, integrity, and long-term customer relationships—not high-pressure sales models.TakeawaysWhy mastering electrical theory and fundamentals creates better technicians and ownersHow Rachel earned her California contractor’s license faster than mostWhat it’s like building an HVAC business while being a hands-on momThe reality of being a female leader in the tradesHow “Miss Mini Split” grew organically on InstagramWhy quality-focused contractors stand out in a PE-driven marketChapters00:00 – Recording live from PHCC San Diego01:15 – Rachel’s approach to quality over sales02:40 – What “new” really means in the trades03:45 – Why she chose HVAC04:30 – Early mentorship and learning electrical theory05:50 – Getting licensed in California07:15 – Starting the business as a mom08:25 – Being a female HVAC owner10:05 – The birth of “Miss Mini Split”11:40 – Vision for the future of Evans HVAC12:55 – Where to follow RachelKeywords#FreedomBlueprintPodcast #MissMiniSplit #WomenInTrades #HVACBusiness #HVACLife #FemaleEntrepreneur #TradesIndustry #PHCC #HomeServiceBusiness #HVACOwner #ContractorLife #SkilledTrades #BlueCollarSuccess #HVACCalifornia #TradeLeadershipMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 132Date: February 16, 2026Duration: 09:54Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Cody McLeodCompany: Utility Plumbing ServicesGuest Website: https://utilityplumbingservices.com/SummaryIn this live episode of the Freedom Blueprint Podcast, Justin Deese sits down with Cody McLeod, owner of Utility Plumbing Services, recorded on-site at PHCC San Diego & Del Mar.Cody shares his journey as a second-generation plumber, growing up in the trades, partnering with his father, and eventually stepping out to build his own modern plumbing company. The conversation dives into blending old-school business principles with new-school technology, including automation, AI, and service software—without losing the fundamentals that built the trades.They also discuss Cody’s growing leadership role in the industry, including his upcoming appointment to the PHCC California State Board, and his passion for giving back through high school career days to change the narrative around skilled trades.This episode is packed with real-world insight for plumbing, HVAC, and home service business owners navigating growth, technology, and leadership in today’s market.Key TakeawaysWhy old-school business values still matter in a tech-driven service industryHow Cody transitioned from a family partnership to sole ownershipPractical ways automation and AI are improving customer experienceWhy empowering employees matters more as a 100% ownerHow trade careers offer opportunity without massive student debtThe importance of industry involvement through PHCC leadershipChapters00:00 Live from PHCC San Diego & Del Mar01:00 Cody’s background as a second-generation plumber02:00 Leaving the family business and starting fresh03:00 Old-school business mindset meets modern technology04:00 Automation vs. AI in service businesses05:30 Joining the PHCC California State Board06:30 Giving back through high school career days08:00 Why the trades are a powerful career path todayKeywords#FreedomBlueprintPodcast #JustinDeese #CodyMcLeod #UtilityPlumbingServices #PHCC #PHCCSanDiego #PlumbingBusiness #HomeServiceBusiness #Trades #SkilledTrades #ServiceIndustry #PlumbingLife #SecondGenerationContractor #TradeLeadership #ServiceBusinessGrowth #Automation #AIInTradesMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 131Date: February 09, 2026Duration: 36:27Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Kristen DeeseCompany: Virtual CFO for the TradesGuest Website: JustinDeese.comGift to listeners: N/ASummarySix weeks into 2026, Justin and Kristen Deese sit down to unpack a whirlwind start to the year—conference travel, frozen pipes, live podcasting at PHCC San Diego, and a major family decision they never saw coming.On December 31st, just hours before the new year, they officially purchased East Hill Pizza in Pensacola—alongside their kids. In this episode, they pull back the curtain on why they said yes, how leadership transitions really affect teams, and what happens when you apply home service business principles to an entirely different industry.From DISC profiles and team psychology to scorecards, food cost controls, and why vocabulary matters more than you think—this conversation is packed with lessons for any business owner thinking about growth, legacy, or acquisitions. Key TakeawaysWhy involving your team early builds trust during ownership transitionsThe power of giving people the numbers they controlHow small operational tweaks can drive massive financial impactWhy most employees fear change—and how language can reduce resistanceWhat restaurant ownership revealed about leadership across industriesHow to build a business your kids can grow into—not inherit as a messChapters00:00 – Welcome & why 2026 already feels wild02:30 – PHCC San Diego: live podcasts, chaos, and air horns08:20 – Handling distractions and pressure as a leader11:50 – Frozen pipes, Florida problems, and real life12:40 – The “family business” conversation with the kids14:30 – Why East Hill Pizza caught their attention18:20 – Buying a business fast (and what that really means)21:30 – Leading a team through an ownership transition24:45 – Scorecards, transparency, and immediate results27:30 – Applying home service principles to restaurants31:45 – What’s next for the business and the familyKeywords#FreedomBlueprintPodcast #FamilyBusiness #BusinessAcquisition #LeadershipDevelopment #RestaurantOwnership #TradesLeadership #EntrepreneurLife #BusinessWithFamily #Scorecards #TeamCulture #DISCProfile #LegacyBuilding #SmallBusinessGrowth #JustinDeese #KristenDeese #WhenYourBusinessPartnerIsYourSpouseMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 130Date: February 02, 2026Duration: 10:50Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] many business owners are busy, exhausted, and frustrated—yet still falling short of their goals. In this episode of the Freedom Blueprint Podcast, Justin Deese breaks down a critical leadership mistake: confusing goals with priorities.Justin explains why comparing your numbers to other businesses is dangerous, how different accounting methods skew benchmarks, and why progress—not comparison—is the true measure of success. Using simple sports analogies and real-world business examples, he shows how championship teams win by protecting priorities, not just dreaming about outcomes.If you want clarity, focus, and real momentum in your business, this episode will help you stop chasing noise and start executing the plays that actually move the scoreboard.Key TakeawaysGoals define the destination, but priorities determine daily executionMost owners fail not because of bad goals—but unclear prioritiesBusiness KPIs are rarely measured the same way across companiesComparison without context leads to distraction and poor decisionsConsistency in the right actions beats chasing the latest tacticProgress against your own metrics matters more than outside benchmarksChapters00:00 – Why comparing numbers is misleading02:30 – Goals vs. priorities explained with sports analogies06:15 – Why being busy doesn’t equal progress09:40 – The danger of KPI comparison in business13:10 – Average ticket, labor, and margin misunderstandings18:45 – Why you’re only competing against yourself22:30 – How to align goals with real priorities26:00 – The true “silver bullet” for business growth29:10 – Action steps to regain clarity and focus32:00 – Final takeaway: change priorities to change resultsKeywords#FreedomBlueprintPodcast #BusinessLeadership #GoalsVsPriorities #HomeServiceBusiness #BusinessClarity #LeadershipDevelopment #EntrepreneurMindset #ServiceBusinessGrowth #BusinessExecution #LeadershipFocus #ConsistencyWins #StopComparing #WinningTheDay #JustinDeeseMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 129Date: January 26, 2026Duration: 16:56Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Zach SmithCompany: Easy Peazy PlumbingSummaryIn this episode of the Freedom Blueprint Podcast, Justin sits down with Zach Smith, owner of Easy Peazy Plumbing, to unpack what it really takes to transition from new construction to a profitable, scalable residential service business.Zack shares his journey from managing large construction crews and chasing slow-paying contracts to building a fully branded plumbing and septic service company serving rural and underserved markets in Florida and Alabama. Together, they dive into why busy doesn’t always mean profitable, the mindset shift required to leave construction behind, and why residential service is an entirely different business — not just a different job.This conversation is packed with real-world lessons on branding, market selection, customer avatars, team transitions, and how married business partners can thrive when they lean into their strengths. If you’re stuck in the construction grind or wondering if service is the next move for your trade business, this episode is a must-listen.TakeawaysWhy construction work can drain cash flow even when revenue looks strongThe brutal reality of losing most of your team when transitioning to serviceWhy residential service plumbing requires a completely different mindset and skill setHow branding can instantly separate you from “chuck-in-a-truck” competitorsThe power of choosing underserved markets instead of saturated metrosWhy not every customer is your customer — and why that’s a good thingHow married business partners can balance visionary vs. integrator rolesChapters00:00 — Welcome & Meet Zack from Easy Peazy Plumbing01:30 — Why Rural Markets Can Be a Hidden Goldmine04:00 — Leaving Construction: When Busy Isn’t Profitable05:45 — The Cash Flow Nightmare of New Construction08:55 — Losing 15 Employees During the Transition10:20 — Why Service Plumbing Is a Different Trade12:55 — Branding, Customer Experience & Market Positioning14:50 — What’s Next for Easy Peazy PlumbingKeywords#EasyPeazyPlumbing #PlumbingBusiness #HomeServiceBusiness #ConstructionToService #TradeBusinessGrowth #PlumbingEntrepreneur #ServiceBusiness #BrandingInTrades #FreedomBlueprintPodcast #MarriedBusinessOwnersMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 128Date: January 19, 2026Duration: 08:13Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] was the last time owning your business was actually fun?In this solo episode of the Freedom Blueprint Podcast, Justin Deese kicks off 2026 with an honest conversation most business owners avoid — burnout. Not the kind caused by laziness or failure, but the kind that comes from being strong for too long.Justin challenges the idea that “more” is always better and reframes success around clarity, simplicity, alignment, and joy. Drawing from personal experience and real conversations with business owners, he outlines three practical steps every owner must take if they want to enjoy owning their business again — without quitting, selling, or burning everything down.If your business feels heavy, draining, or misaligned, this episode will help you reset and refocus on why you started in the first place.TakeawaysBurnout doesn’t mean you’re weak — it means you’ve been carrying too much for too longIf it’s not fun anymore, it’s not sustainableComplexity kills joy and simplicity creates spaceBurnout is usually a misalignment problem, not a workload problemReconnecting with your real why changes everythingStrong leadership means calling out what’s broken — starting with yourselfSmall changes can create massive shifts in energy, clarity, and resultsChapters00:00 – When Did Owning Your Business Stop Being Fun?02:10 – Why “More” Isn’t the Answer in 202605:30 – Burnout Isn’t Weakness — It’s Misalignment08:40 – Step 1: Call It Out11:45 – Step 2: Simplify Everything15:30 – Step 3: Reconnect With Your Why19:20 – A Personal Story on Burnout and Realignment25:10 – Start, Stop, Continue: A Simple Reset Exercise28:40 – The 2026 Challenge: Build a Business You Enjoy Owning AgainKeywords#FreedomBlueprintPodcast #BusinessOwnerBurnout #LeadershipDevelopment #EntrepreneurMindset #ServiceBusinessOwner #BusinessClarity #AvoidBurnout #BusinessGrowth #HomeServiceBusiness #OwnerFreedom #SimplifyYourBusiness #StrongLeadership #JustinDeeseMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 127Date: January 12, 2026Duration: 35:37Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Jane SidebottomCompany: Women in HVACRGuest Website: https://www.womeninhvacr.orgSummaryIn this episode of the Freedom Blueprint Podcast, host Justin Deese sits down with Jane Sidebottom, incoming President of Women in HVACR, to discuss her journey through the trades, her leadership path, and the future of women in the HVACR industry.Jane shares how early exposure to facilities management shaped her career, her experience working with industry giants like Trane and Carrier, and how she and her husband built a successful consulting firm impacting nearly $1 billion in industry revenue.The conversation dives deep into the mission and growth of Women in HVACR, including mentorship, leadership development, scholarships, and how the organization is helping contractors and companies attract, develop, and retain women across all roles — from technicians to executives.Jane also outlines the organization’s five-year vision, leadership strategy, and why creating clear career pathways is essential for the future of the skilled trades.Key TakeawaysWhy Women in HVACR has seen explosive growth over the last five yearsThe real challenges companies face when recruiting and retaining women in the tradesHow mentorship is accelerating confidence, leadership, and career growthWhy leadership vision matters more than ever in industry associationsHow contractors can better support women technicians and leadersThe massive opportunity for women entering HVACR todayChapters00:00 – Welcome & Introduction to Jane Sidebottom01:10 – Jane’s Early Exposure to the Trades03:50 – Building a Consulting Business in HVACR06:00 – What Is Women in HVACR?09:00 – Why the Organization Has Grown So Rapidly12:20 – Jane’s Path to Becoming President13:45 – Leadership Vision & Five-Year Strategy16:30 – Retaining Women in the Trades19:00 – The Power of Mentorship22:15 – Real Stories from Scholarship Recipients26:30 – Opportunities for Women in HVACR Careers28:10 – How to Get Involved with Women in HVACR30:00 – Events, Conferences & What’s NextKeywords#FreedomBlueprintPodcast #JaneSidebottom #WomenInHVACR #HVACLeadership #WomenInTheTrades #HVACIndustry #TradeCareers #HVACMentorship #SkilledTrades #ContractorLeadership #HVACR #IndustryLeadership #TradesEducation #WomenInBusinessMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 126Date: January 05, 2026Duration: 26:00Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Michael De SilvaCompany: Plumbing PlusLocation: San Diego, CaliforniaPHCC San Diego Trades Expo- https://www.phccsd.org/trades-expoJanuary 31, 2026- Del Mar Fairgrounds- Bing Crosby HallSummaryWhat if answering a simple help-wanted ad changed the entire trajectory of your life?In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Michael De Silva, owner of Plumbing Plus in San Diego, to unpack an incredible journey — from teenage apprentice to owner of a $3M residential plumbing company.Michael shares how he entered the trades at just 19 years old, purchased the business at 28, and navigated the challenge of leading technicians old enough to be his parents. Together, they dive into leadership growth, technology adoption, industry community, and why staying put instead of chasing an extra dollar an hour changed everything.If you’re a home service business owner — or someone considering the trades — this episode is packed with real-world insight, humility, and hard-earned wisdom.TakeawaysHow long-term loyalty can outperform short-term pay increasesThe mindset shift required to move from technician to ownerWhy PHCC and industry communities accelerate growthLessons learned leading experienced technicians as a young ownerHow ServiceTitan and AI improved both customer and technician experienceWhy community involvement still beats “just running Google ads”What aspiring tradespeople should look for in a companyWhy the trades offer one of the strongest career paths todayChapters00:00 – Welcome to the Freedom Blueprint Podcast01:00 – Michael’s start as a teenage apprentice02:45 – Buying the business at 28 years old04:30 – Standing out in a competitive San Diego market06:00 – Transitioning from tech to owner08:00 – Embracing ServiceTitan and new technology11:00 – The power of PHCC and industry relationships14:30 – What to expect at the PHCC San Diego Trade Show17:00 – How AI is impacting the trades19:30 – Advice for young professionals entering the trades22:30 – Why staying loyal changed everythingKeywords#FreedomBlueprintPodcast #PlumbingBusiness #TradesEntrepreneur #ServiceTitan #PHCC #HomeServiceBusiness #PlumbingLife #TradeSuccess #BlueCollarSuccess #ApprenticeToOwner #SanDiegoPlumber #ResidentialService #TradeLeadership #SkilledTrades #SmallBusinessGrowthMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 125Date: December 29, 2025Duration: 21:01Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected]: FreedomBlueprintPodcast.com/ebookUpcoming LIVE Event: FreedomBlueprintLIVE.comVirtual CFO for the trades: KristenDeese.comSummaryIn this special year-end solo episode of the Freedom Blueprint Podcast, Justin slows things down and gets real about the wins, losses, and lessons that shaped his year as a leader, husband, dad, and business owner. Instead of just talking highlights, he opens up about overcommitting, losing momentum in his routines, and walking through the grief of losing his mom—and how those moments reshaped his perspective on leadership and life.Justin shares five powerful lessons he’s taking into 2026: how your past can shape you without limiting you, why people are more than their struggles, how presence beats productivity, why independence is good but connection is better, and how gratitude can anchor you even in the hardest seasons. He also talks about the shift from trying to “hang your crap at the door” as a leader to becoming a true servant leader who pays attention to the human being behind the performance.On the win side, Justin celebrates his daughter’s move to college and the new empty-nester chapter with Kristen, a year packed with industry events and client visits, and the unexpected growth of the podcast from passion project to momentum engine. He shares the story behind hosting his own sold-out live event and previews Freedom Blueprint Live 2026 in Pensacola Beach—complete with Blue Angels energy. He also highlights the explosive growth of Kristen’s company, The Virtual CFO for the Trades, and how customer demand forced the business to grow in the best possible way.Justin closes with a simple but powerful assignment: take 10 minutes to write down your wins, losses, and lessons from the year. It’s not just an exercise—it’s a clarity tool that can reset your focus and fuel your leadership momentum going into 2026 and beyond.TakeawaysLosses—like overcommitting, losing routines, and even losing a loved one—can become the most valuable part of your leadership journey if you let them shape you instead of define you.Your past can build your leadership “muscles”: independence, grit, determination, problem-solving, and adaptability often come from hard early experiences.People are more than their struggles; as leaders, empathy is a superpower and we need to see the whole person, not just their hardest chapter.Presence beats productivity—small, intentional moments with your team create more impact than another item checked off your to-do list.Scorecards and Momentum Meetings (one-to-ones) aren’t “corporate,” they’re tools to reveal patterns and open human conversations with your team.Independence is great, but connection is greater—you don’t win alone; leadership is built on relationships and shared energy (yes, even high-fives).Gratitude doesn’t erase the hard stuff, but it gives you a stronger place to stand when life hits you with big challenges.Hosting live events, building a podcast, or growing a new company all come down to consistent action, listening to feedback, and letting customers “demand” your growth.A simple year-end reflection—wins, losses, and lessons—can bring surprising clarity and momentum for the year ahead.ChaptersOpening: Why Reflection Creates Clarity and MomentumOwning the Losses: Overcommitment, Lost Routines, and Losing MomGifts from a Hard Childhood: Independence, Grit, and Problem-SolvingLesson 1: Your Past Can Shape You Without Limiting YouLesson 2: People Are More Than Their Struggles (Leading with Empathy)Lesson 3: Presence Beats Productivity—Small Moments, Big ImpactLesson 4: Independence vs. Connection and the Power of Shared EnergyLesson 5: Gratitude as an Anchor in a Hard YearFamily Wins: Daughter’s College Transition and the Empty-Nest ChapterTravel, Events, and Reconnecting with Leaders Across the CountryShifting Focus: From Leap Service Partners to Serving More ContractorsPodcast Momentum: From Vision Board to Real-World ImpactFreedom Blueprint Live: Behind the Sold-Out Event and 2026 PreviewKristen’s Win: The Virtual CFO for the Trades Takes OffYour Assignment: Wins, Losses, and Lessons for Your Own Year-End ResetKeywords#FreedomBlueprintPodcast #HomeServiceBusiness #HVACBusiness #PlumbingBusiness #ElectricalContractor #TradesBusiness #GarageDoorBusiness #LeadershipLessons #YearEndReview #WinsAndLosses #ServantLeadership #EntrepreneurMindset #BusinessReflection #GratitudeInLeadership #MomentumMeetings #TeamScorecards #EmptyNestLife #VirtualCFOForTheTrades #FreedomBlueprintLive #PensacolaBeachEvent #PipeDreamsToPayday #SellMyContractingBusiness #HomeServiceLeadership #BusinessOwnerGrowthMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 124Date: December 22, 2025Duration: 18:07Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Kate HendricksonContact: [email protected]: kate-hendrickson.comAdditional Co-Host: Kristen DeeseContact: [email protected]: kristendeese.comSummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese is joined by Kristen Deese and Kate Hendrickson for a behind-the-scenes conversation recorded while scouting the venue for Freedom Blueprint Live in Pensacola Beach.The trio dives into one of the most common frustrations in the home service industry — the belief that “nobody wants to work anymore.” Justin challenges that mindset and breaks down why hiring and retention issues are almost always leadership and culture problems, not labor shortages.They also preview what makes Freedom Blueprint Live different from typical conferences, explore leadership lessons inspired by the Blue Angels, and share a practical (and fun) discussion on how DISC personality styles can help leaders recognize and appreciate their teams in ways that actually matter — even down to gift-giving.Takeaways“Nobody wants to work” is a myth — strong leadership and clear expectations attract the right peopleCulture and retention are built intentionally, not by accidentMilitary leadership principles (like those used by the Blue Angels) translate directly to businessFreedom Blueprint Live is a working session, not a sit-and-listen eventUsing DISC helps leaders communicate, recognize, and reward team members more effectivelyAppreciation lands better when it matches the personality style of the person receiving itChapters00:00 – Introduction and co-hosts01:15 – Kate’s new Christmas novel Christmas Switch03:17 – Recording on location and venue scouting04:06 – Freedom Blueprint Live event overview04:51 – Blue Angels leadership inspiration07:00 – Busting the “nobody wants to work” myth08:48 – Military leadership lessons and guest speakers11:00 – DISC personality overview13:28 – DISC-based recognition and gift-giving examples16:00 – Final thoughts and event detailsKeywords#FreedomBlueprintPodcast #JustinDeese #KristenDeese #KateHendrickson #Leadership #Hiring #Retention #CompanyCulture #DISC #EmployeeRecognition #HomeServiceBusiness #HVAC #Plumbing #Electrical #ContractorLife #BusinessLeadership #FreedomBlueprintLive #BlueAngels #MilitaryLeadership #PensacolaBeachMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 123Date: 12/15/25Duration: 31:55Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Richard Kohberger (“Blue Collar Nerd”)Company: Blue Collar Nerd / ServiceTitanGuest Website: BlueCollarNerd.comSummaryIn this episode of the Freedom Blueprint Podcast, Justin reconnects with longtime friend and industry standout Richard Kohberger, better known as the Blue Collar Nerd. Richard shares how he went from being a self-described theater kid and tech geek to becoming a key voice in the home services space and a full-time ServiceTitan “genius.”He walks through his early days riding along as a tech in his dad’s HVAC company, the realization that field work wasn’t his long-term path, and how he transitioned into operations, inventory, and eventually deep technical and software roles inside the business. Richard also talks about feeling like an outsider at best-practice groups—and how being encouraged by Justin and others helped him embrace his different perspective and lean into content creation.Justin and Richard break down the origin story of the Blue Collar Nerd YouTube channel, how honest ServiceTitan critique videos led to a partnership and then a role at ServiceTitan, and why video is such a powerful medium for contractors who hate reading long release notes. Richard also introduces the Ultimate ServiceTitan Guide—a searchable, ever-evolving library designed to help everyone from new users to advanced operators get more out of the platform, faster.They wrap up with practical advice on underused ServiceTitan features that make technicians’ lives easier, reduce errors, and help owners build more scalable, modern home service businesses.TakeawaysYou don’t have to fit the “traditional contractor mold” to build a big impact in the trades—leaning into your unique strengths (tech, acting, content, systems) can create an entirely new role or business.ServiceTitan is constantly evolving, and staying current is essential if you want to stay competitive as marketing, technology, and customer expectations change.Video-based learning (like Blue Collar Nerd’s release note breakdowns) helps owners and teams understand new features without slogging through long technical documents.The Ultimate ServiceTitan Guide serves as a living library instead of a one-time course—everything is searchable and transcribed so teams can quickly find answers in the moment.Technicians often get the short end of the stick with software; smart setup and features like conditional logic in forms and configurable services dramatically reduce clutter and mistakes in the field.Dynamic pricing combined with configurable services helps keep your pricebook cleaner, more accurate, and easier for techs to use—while still protecting margins.Eliminating opportunities for human error with better systems isn’t about blaming people, it’s about designing a business that supports them.Chapters00:00 – Welcome & ReunionJustin welcomes Richard “Blue Collar Nerd” Kohberger back and sets the stage for the conversation.01:00 – Born into the Trades (But Not the “Typical Tech”)Richard talks about growing up around his dad’s HVAC company, being a theater/film kid, and why he never thought the trades would be his path.03:30 – From Ride-Alongs to RealizationsHow riding with techs turned into a full-time technician role—and the honest realization that solo field work wasn’t his long-term fit.06:00 – Moving into the Office & Finding His LaneRichard describes transitioning into operations, taking over inventory, organizing the warehouse, and digging into ServiceTitan, reporting, and payroll.08:00 – Feeling Like an Outsider in the IndustryBest-practice groups, rooms full of older owners, and why he felt like an alien—plus how Justin and the Blue Collar Success Group helped validate his different perspective.11:00 – Enter the Blue Collar NerdThe origin story of the YouTube channel, combining contracting knowledge, acting skills, and tech fluency to help contractors understand complex software.13:30 – Critiquing ServiceTitan… Then Working With ThemHow honest critique videos on ServiceTitan’s releases caught the company’s attention and eventually led to a partnership and a role creating official content.16:00 – Why Release Notes Need a TranslatorWhy so many owners ignore release emails and instead rely on video breakdowns and visual examples to understand what actually matters in each update.17:30 – The Ultimate ServiceTitan GuideRichard explains what the guide is, how it’s structured (modules by function), who it’s for (from beginners to advanced users), and why it’s designed as a searchable library rather than a linear course.21:30 – Searchability, AI, and Fast Answers for TeamsHow full-text search and an embedded AI assistant make it easy for team members to find specific features, workflows, and how-tos without wasting time.23:30 – How Real Contractors Are Using the GuideJustin shares how his team uses the guide to train new team members in accounting and reporting without overwhelming them with dispatch or other modules.25:30 – Underused Features That Help TechniciansRichard breaks down conditional logic in forms and configurable services—two features that reduce clutter, simplify choices in the field, and cut down on errors.28:30 – Dynamic Pricing + Configurable ServicesHow combining dynamic pricing with configurable services keeps pricing accurate while keeping the pricebook lean and more user-friendly for techs.29:30 – Final Thoughts & How to ConnectRichard shares how to learn more about the Ultimate ServiceTitan Guide and the best ways to reach him online.Keywords#FreedomBlueprintPodcast #BlueCollarNerd #RichardKohberger #ServiceTitan #UltimateServiceTitanGuide #HomeServiceBusiness #HVACBusiness #ContractorGrowth #TradeBusiness #FieldServiceSoftware #HomeServices #Dispatching #Pricebook #DynamicPricing #TechnicianTools #BusinessSystems #SmallBusinessGrowth #ServiceTitanTips #ServiceTitanTraining #YouTubeForContractorsMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 122Date: December 8, 2026Duration: 36:19Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Scott IrwinCompany: Network Plumbing, Electrical and Air ConditioningEmail: [email protected] Website: https://networkplumbing.com.au/SummaryIn this episode, Justin sits down with Australian trade veteran Scott Irwin, who has grown his company from one truck in 1987 to more than 120 trucks and 100+ team members across Sydney and Melbourne. Scott shares how the business evolved from single trade to multi-trade (plumbing, air conditioning, electrical, and handyman), and why leveraging an existing customer database is the fastest way to expand services without exploding marketing costs.They unpack the real impact of AI on the trades, the shift from pagers and Yellow Pages to iPhones and ServiceTitan, and how software has completely changed dispatching, reporting, and scalability. Scott also tells the story of how he helped bring ServiceTitan to Australia, what that rollout looked like, and why software is a “Ferrari” that only works if you know how to drive it and actually implement.Scott closes with hard-earned advice for owners 3–5 years into business: stop procrastinating, believe in your worth, and charge properly. He’s bought multiple businesses where owners underpriced themselves into a broke retirement, and he’s on a mission to change that mindset. You’ll also hear how he’s built a culture where young techs are lined up at 5:45 a.m. with a smile, why your team is more important than your customers, and how to create customers “for life” by first taking care of your people.TakeawaysProcrastination kills growth – pick one thing, implement it, and move; stagnation is the silent business killer.Believe in your worth and price accordingly – many trade owners undercharge for decades and have nothing to show when it’s time to sell.Your existing database is your gold mine – adding trades (like electrical or aircon) to current customers is far cheaper than acquiring new ones.Repeat business is everything – Scott’s company runs on ~72% repeat clientele, dramatically lowering marketing costs and boosting profitability.Software isn’t a magic bullet – ServiceTitan (or any platform) only works if you already have solid processes and a commitment to implementation.AI will hit white-collar first, not the trades – but tech-enabled trades will win; the human relationship still matters most.Take care of your team so they take care of your customers – culture, belief, and genuine care create a place people love to work.Surround yourself with winners, not whiners – top operators in the trades are usually happy to help… if you actually execute on their advice.Chapters00:02 – Meet Scott Irwin: From “Down Under” to the Freedom Blueprint01:02 – Starting in 1987: One Truck, Pagers, and Public Pay Phones02:39 – Growing to 80+ Trucks in Sydney and 40 in Melbourne03:25 – Single-Trade vs Multi-Trade: Why Aussies Are Finally Combining Trades04:44 – Customer Acquisition Costs and the Power of Repeat Clients05:31 – AI, White-Collar Risk, and Why Trades Are Safer (for Now)07:49 – From Yellow Pages to iPhones: How Tech Changed Everything10:06 – ServiceTitan, Reporting, and Letting Data (Not Emotion) Drive Dispatch16:08 – How Scott Helped Bring ServiceTitan to Australia20:22 – Building Community: The Rise of ServiceTitan Events in Australia23:29 – Scott’s Advice to 3–5 Year Owners: Stop Procrastinating & Charge More31:18 – 72% Repeat Clients and Educating Customers for Life32:19 – Culture, Young Techs, and Why Scott Loves Coming to Work35:05 – Empty Nesters, Travel, and an Open Invitation to AustraliaKeywords#FreedomBlueprintPodcast #PlumbingBusiness #HVACBusiness #ElectricalContractor #HomeServices #TradeBusiness #ServiceTitan #FieldServiceSoftware #BusinessGrowth #PricingStrategy #HomeServiceEntrepreneur #AustralianTrades #PlumbingCompany #HVACCompany #DispatchOptimization #CustomerExperience #RepeatBusiness #BlueCollarBusiness #TradeBusinessOwner #SmallBusinessGrowthMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 121Date: December 1, 2025Duration: 15:22Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] this solo episode, Justin breaks down the five biggest leadership challenges every service manager faces—and more importantly, how home service business owners can help their managers overcome them.Whether your service manager is drowning in technician drama, struggling to hold people accountable, afraid of KPIs, buried in chaos, or burning out… this episode shows you exactly where the gaps are and how to close them.Justin shares real stories from 20 years in the trades, the hard lessons he learned from promoting great technicians into leadership without proper training, and a clear roadmap to transform your service manager into the leader your business desperately needs.If you’re ready for better performance, stronger culture, predictable revenue, and a business that can finally scale without you — this episode is your blueprint.TakeawaysThe technician-to-leader transition is the #1 place service managers fail — and it’s predictable.Tough conversations aren’t a personality trait; they’re a teachable leadership skill.Most service managers make decisions on gut, not data, because nobody taught them KPIs.Without documented systems, your service manager becomes the bottleneck that limits growth.Burnout isn’t a badge of honor — it’s a culture problem that destroys great managers.Every challenge is a skill gap, not a character flaw — and skill gaps can be trained.Chapters00:00 — Welcome & Why This Episode Matters01:22 — The Technician-to-Leader Trap05:41 — Why Difficult Conversations Don’t Happen10:06 — KPIs: The Missing Link in Daily Leadership14:42 — Systems That Scale (and Set Managers Free)18:38 — Leading Without Burnout21:55 — Why Training Your Service Manager Changes Everything22:45 — Learn More About Service Manager AcademyKeywords#ServiceManager #HomeServiceBusiness #HVACBusiness #PlumbingBusiness #ElectricalBusiness #LeadershipDevelopment #TechnicianToLeader #BusinessGrowth #ServiceManagerTraining #TradeBusinessSuccess #FreedomBlueprintPodcastMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 120Date: Nov 28, 2025Duration: 32:16Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comEmail: [email protected] Co-Host: Kristen DeeseWebsite: KristenDeese.comGuest Contact InformationGuests: Justin & Janeen NorquistCompany: Just In Time Heating, Air Conditioning & PlumbingWebsite: www.JustInTimeHeroes.comEmails:• Justin – [email protected]• Janeen – [email protected] DescriptionThe contracting world has changed — fast. In this episode, we explore how leadership, technology, team culture, and customer expectations have reshaped the plumbing and HVAC industry. Recorded live at Service World Expo 2025, Justin and Kristen sit down with Justin and Janeen Norquist of Just In Time to unpack what the industry looked like 10–15 years ago versus today.From hiring for culture instead of résumés, to leveraging AI and modern training tools, to redefining emergency service and building a workplace where people want to stay—this conversation is a masterclass in evolving your business without losing your values.SummaryBuilding a sustainable contracting business today looks nothing like it did a decade ago—and the Norquists have lived the shift firsthand. Over 15 years, they grew Just In Time from a two-person 24/7 operation to a 24+ employee, culture-first organization anchored in core values, structure, and modernized training.They share how the expectation of “years of experience” has been replaced by hiring for attitude, work ethic, and alignment. Technology like Service Titan, Conduit, and Interplay has shortened training timelines from years to weeks, created consistency across the team, and helped them compete with underpriced one-truck operators in rural markets.The conversation digs into how AI is already becoming a powerful support tool for communication, leadership, and coaching—and why it should supplement thinking, not replace it. The group also explores generational changes in the workforce, the shift away from 24/7 emergency service, and how DISC profiles and value-driven leadership create stronger teams.It all wraps with a powerful leadership example: Justin’s year-long daily habit of walking a mile and reading every morning, which quietly transformed their entire company as the team joined in.TakeawaysExperience ≠ Alignment: A tech with 20 years in the field might still do things the wrong way. Hire for character and train the skill.Six-week ramps are the new norm: Modern tools have drastically shortened the path to productivity for new technicians.Tech unlocks consistency: ServiceTitan forms, digital proposals, and structured processes ensure every customer gets the same quality experience.AI is a force-multiplier: Use it as a thinking partner to refine communication, draft documentation, anticipate team questions, and coach technicians.Customers aren’t looking for the cheapest—just the clearest value: Tools like Conduit help simplify complex choices and separate your company from mispriced competitors.The workforce has changed—leadership must too: Today’s team members need vision, purpose, and healthy boundaries. Command-and-control is out; clarity and connection are in.24/7 is no longer required: With smart communication and a values-led approach, you can reduce burnout, protect your team, and still keep customers happy.Culture must be visible: From interviews to team meetings to training rooms (with DISC profiles on the wall), values have to be lived, not laminated.Leaders go first: Personal habits radiate through the entire organization—your team will follow what you model, not just what you say.ChaptersOpening – Live at Service World Expo 2025Just In Time’s journey: launching in 2010 & growing to 24+ employeesWhy hiring for “experience” backfires & culture-first hiring winsFaster training: from year-long apprenticeships to six-week programsHow ServiceTitan created consistency across the teamThe shift to tech-enabled selling: Conduit, smart proposals & digital optionsAI in the trades: writing, coaching, thought-partnering, and leadership supportGenerational differences & evolving leadership stylesSaying goodbye to 24/7 service without losing customersRedefining emergencies & using qualifying questionsDISC as a communication tool & posting profiles for team awarenessThe power of peer support & accountabilityJustin’s daily mile + reading habit and the ripple effect across the teamClosing thoughts & gratitude from the live audienceKeywords#FreedomBlueprintPodcast #JustInTime #JustinNorquist #JaneenNorquist #JustinDeese #ServiceWorldExpo #HVAC #Plumbing #Contractors #Leadership #CompanyCulture #HiringForCulture #ServiceTitan #Conduit #AIInTrades #TechnicianTraining #HomeServices #ModernContractor #BusinessGrowth #ThenVsNow #GenerationalWorkforce #CoreValues #DISC #EmergencyService #IndustryEvolution #TreadmillAndBooksMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 119Date: November 27, 2025Duration: 29:29Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Julian CrawfordCompany: APE ServicesGuest Website: [email protected] this inspiring live episode from Service World Expo 2025 in Las Vegas, Justin Deese sits down with Julian Crawford, the 20-year-old entrepreneur behind APE Services, an HVAC and plumbing company shaking up the home service industry in Central Florida. Joined by Tom Peregrino, former Service Nation president, the group dives deep into Julian’s journey — from graduating high school and rolling up his first line set to building a thriving business in less than two years.Julian shares how curiosity, courage, and calculated risk-taking helped him move from employee to entrepreneur before most people even start their careers. He also reveals how technology and AI have become game changers in his operations — from troubleshooting jobs to recording with Meta smart glasses. This episode is a masterclass in hustle, mindset, and modern leadership for the next generation of tradespeople.Takeaways🌟 Age is just a number when your mindset is growth-driven.💡 Take risks when you have “nothing to lose” — use your season of freedom to learn and build.⚙️ Technology (like AI and smart glasses) can transform the trades.📈 “Hustle like you’re broke” — effort and consistency beat excuses.🧠 Surround yourself with the right people; your circle defines your trajectory.💬 The “magic sauce” for business success: implementation.Chapters00:00 – Live from Service World Expo 202501:00 – Meet Julian Crawford: 20-Year-Old Contractor and Entrepreneur03:00 – From Graduation to HVAC Startup06:00 – The Power of Taking Action and Meeting Mentors10:00 – Risks, Rewards, and the Mindset of a Young Business Owner14:00 – Using AI and Tech to Grow in the Trades18:00 – Sacrifice, Discipline, and Focus on the Bigger Picture22:00 – Lessons from Mentors and Early Entrepreneurship25:00 – “Luck” is Just Preparation Meeting OpportunityKeywords#FreedomBlueprint #HVAC #Entrepreneurship #YoungEntrepreneur #HomeServices #Plumbing #AI #ServiceWorldExpo #Trades #BusinessGrowth #JustinDeese #JulianCrawford #APEservices #Mindset #Implementation #Leadership #TechnologyInTrades #SmallBusiness #Inspiration #ServiceNationMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 118Date: November 26, 2025Duration: 24:10Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Matthew AbbottCompany: Abbott Family InsuranceGuest Website: Abbottfamilyagency.comGuest email: [email protected] from Service World 2025 in Las Vegas, Justin and guest co-host/Virtual CFO Kristen Deese sit down with Matthew Abbott of Abbott Family Insurance to unpack a turnkey way contractors can legally lower taxable wages, reduce FICA/FUTA/SUTA, and still make employees whole—often putting ~$600 net back per employee per year. You’ll hear how a Self-Insured Medical Reimbursement Plan working alongside Section 125/105 cafeteria and medical reimbursement rules can be implemented without disrupting payroll, why it doesn’t tank Social Security earnings history, and how MEC options help smaller shops finally offer benefits that recruit and retain. Matthew also previews a no-sales-call, secure online pricing tool for employer benefits.TakeawaysCFO vs. Tax Pro: Same numbers, different goals—valuation vs. tax minimization can (and should) work together.Strategy basics: Pair Section 125 cafeteria plans with Section 105 medical reimbursements to lower taxable income while reimbursing employees to keep take-home whole.Contractor impact: Roughly $14,000 reduction in taxable wages per employee can net ~$600/year to the business per employee (on average).Compliance confidence: Matthew’s team backs implementations with audit support and experience working with audited public-sector groups.W-2 & Social Security: Taxable income drops, but reported gross for things like loans and long-run Social Security calculations remains intact.Benefits mix: Combine MEC (Minimum Essential Coverage) for affordability with buy-up major medical options to boost enrollment and retention.Coming soon: A secure, contactless employer-benefits pricing tool to compare plans without the sales-call gauntlet.ChaptersMeet Matthew Abbott & why taxes ≠ growth: setting CFO vs. CPA expectationsWhat is a Self-Insured Medical Reimbursement Plan (and why big companies already use it)How the plan flows through payroll: pre-tax reduction + after-tax reimbursementThe math for contractors: shrinking FICA/FUTA/SUTA and capturing ~$600/employee/yearAudit posture & why public-sector experience mattersTech-forward enrollments: simple portals and mainstream carrier networks/TPAsMEC plans for small teams: affordable entry + optional buy-upsW-2 box details, mortgages, and Social Security averages clarifiedPricing pressure, retention, and avoiding “set it & forget it” benefitsAnnouncement: contactless online pricing tool & how to reach MatthewKeywords#ContractorTaxSavings #Section125 #Section105 #CafeteriaPlan #MedicalReimbursement #SIMRP #SelfInsuredBenefits #FICA #FUTA #SUTA #MECPlans #EmployeeBenefits #HomeServiceContractors #VirtualCFO #Valuation #EBITDA #Recruiting #Retention #PayrollStrategy #ServiceWorld2025Mentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 117Recorded at Service World Expo (October 2025)Date: November 11, 2025Duration: 23:52Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: “The Hiking Tribe” (3 of the 9 women) — Kim Martin, Kristen Deese, andCompany: Various (women from the trades)SummaryRecorded live at Service World Expo 2025, Justin and guest co-host Kristin Deese sit down with three members of a nine-woman “Hiking Tribe” who tackled the Grand Canyon’s Hermit Trail: 32 rugged miles over four days with ~35-40 lb packs, cliff-hugging traverses, and a brutal first day dropping ~5,000 feet. They share how permits pushed them from a planned rim-to-rim into an even gnarlier route, why trekking poles saved their knees, what camp life really looked like, and the surreal moment a supermoon lit the canyon like daylight. Most powerful of all: the solidarity—nine women from the trades choosing a hard thing, supporting each other through fear, tears, and triumph, and proving they can do it again.TakeawaysHard resets matter: four days off-grid (no music/speakers per leave-no-trace) brought unexpected calm and clarity.Downhill is the destroyer: 5,000 feet down over “Grand Canyon miles” taxed arms, triceps, and balance more than the climb out. Trekking poles made a huge difference.Team > terrain: nine women rotated help—tent setup, foot care, morale (yes, trail songs!)—so everyone got through the sketchy spots.Guides matter: smart food logistics and first-aid (especially feet) turned a suffer-fest into a safe, epic push.Choose hard things: testing limits builds personal strength at any age—then makes you hungry for the next challenge.Chapters00:00 — Live from Service World Expo 2025 + intros (Justin & guest co-host Kristin)03:00 — The “crazy idea” is born: bucket lists → Grand Canyon plan (permits derail rim-to-rim)05:30 — Hermit Trail reality: bouldering with 35–40 lb packs + cliffside single-track08:15 — Day 1: 7 GC miles, 5,000 ft down, and the helicopter daydreams10:40 — Why downhill hurt more than uphill + the magic of trekking poles12:10 — Camp life: tents, food logistics, and surprisingly great fajitas13:50 — Silence, serenity, and the post-trip aversion to background noise15:20 — Leave-no-trace: even music is a no-go; embracing the quiet16:40 — Supermoon over the canyon: a wordless, teary, unforgettable night18:05 — Support systems: fear spikes, trail songs, and looking out for each other19:30 — The deeper win: confidence, age-defying grit, and planning the next one21:10 — Justin’s closing: pride, perspective, and why choosing “hard” mattersKeywords#GrandCanyon #HermitTrail #ServiceWorldExpo #WomenInTrades #Backpacking #HikingTribe #OutdoorAdventure #RimToRim #Resilience #Mindset #Leadership #Teamwork #Supermoon #LeaveNoTrace #PersonalGrowth #FreedomBlueprintPodcastMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 116Date: Recorded live at Service World Expo (Oct 2025)Duration: 30:38Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Doug WyattCompany: Synergy Learning SystemsGuest Website: SynergyLearningSystems.netGuest Email: [email protected] to listeners: Free access to “Foundation 3: The Wordsmith” (42 micro-learnings / ~6 hours). Use the Contact form and choose the option for Justin’s podcast. Plus: entry for a $40,000 year-long training package giveaway (details via Doug’s team).SummaryLive from Service World Expo 2025, Justin sits down with sales trainer and contractor advocate Doug Wyatt to unpack “closing without conflict.” Doug shares his “grandmother rule,” the seven foundations of effective communication, and why technicians should always present options (good/better/best) without projecting their own wallets onto the customer. He role-plays a simple framework for the #1 stall—“I need to think about it”—by sorting it into three buckets (questions, wrong recommendation, price) and then “reducing to the ridiculous” to reframe value. Doug also digs into mindset, the Pareto principle in your shop, recruiting A players (and curing/cutting culture cancers), and his 52-week path to mastery that ties call center, field, sales, install, and leadership into one continuous implementation rhythm.TakeawaysPresent real options: many customers will choose premium when they understand value—don’t remove their choice.Handle “I need to think about it” with the 3 buckets: more questions, wrong fit, or price—then address the true issue.Use “rare listening”: reflect, relate, and keep resistance low—never dismiss concerns.Reframe price: “reduce to the ridiculous” (e.g., weekly cost over system life) to connect investment to everyday value.Master the third head: ops and technical matter, but communication is the multiplier.Build culture intentionally: recruit A players, grow hungry B’s, and address persistent problems decisively.ChaptersOpening & why technicians “aren’t salespeople” (and why they actually are)The Grandmother Rule & values from the tradesOptions selling: good/better/best without biasRole-play: Defusing “I need to think about it”Price psychology: get to the real objection, then reframe valueThe three-headed monster: ops, technical, communicationPareto in your shop: focus on high-leverage people and activitiesRecruiting & culture: A players, standards, and steady improvement52-week path to mastery & weekly role-playsHow to claim the free Wordsmith training + giveawayKeywords#ServiceWorldExpo #FreedomBlueprintPodcast #DougWyatt #SynergyLearningSystems #HVAC #HomeServices #Contractors #SalesTraining #Communication #OptionsSelling #ObjectionHandling #PriceObjections #GoodBetterBest #Mindset #CallCenter #Technicians #Leadership #Recruiting #ParetoPrinciple #GrandmotherRule #Roleplay #TheWordsmith #52WeekProgram #ClosingWithoutConflict #PremiumPricing #CustomerExperience #Microlearning #LivePodcast #JustinDeese Mentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 115Date: November 17, 2025Duration: 30:10Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Kristin DeeseCompany: Virtual CFO for the TradesGuest Website: kristendeese.comSummaryIn this episode, Justin and Kristin recap a jam-packed travel season as new empty nesters, hitting major industry events like Pantheon, The Wealthy Plumber Hurrah, Vertical Track, Resideo, and Service World Expo. They share real-world stories from the road, from bleeding toenails at Vertical Track to people-watching in Venice Beach and Halloween in Vegas.Justin walks through their experiment with semi-private flying on JSX and compares the experience to traditional commercial airlines, explaining why time, stress, and flexibility matter more than legroom. The conversation then shifts into business mode as they introduce the upcoming Service Manager Academy and the Freedom Blueprint Live event, talking about why developing strong service managers is such a crucial lever for owners and what they’re seeing in the 2025–2026 revenue climate for the trades.Whether you’re a home-service owner, a service manager in training, or a contractor couple trying to design a life you love, this episode gives you a behind-the-scenes look at how Justin and Kristin think about travel, events, leadership, and the future of the trades.TakeawaysTrade show season is intense—but strategic. Pantheon, Wealthy Plumber, Vertical Track, Resideo, and Service World Expo each serve a different purpose, from networking to deep client work to staying ahead of industry trends.Partnerships are basically business marriages. Kristin compares taking on a partner to getting married—you’d better be okay being “married” to that person, because it’s a major, long-term commitment that requires intentionality, not just feelings.Semi-private travel (JSX) can be a game-changer. Skipping traditional terminals, security lines, and chaos gave them more time in LA and dramatically reduced travel stress—and in this case, at a fare that was less than a first-class commercial ticket.Relationships are the real ROI of events. Reconnecting with long-time friends, clients, and industry partners—and finally meeting Zoom-only clients in person—was a major highlight of Vertical Track and Service World Expo.Service managers need real training, not just a new title. Most service managers are promoted technicians who’ve never been taught leadership, coaching, or how to drive ROI—hence the launch of the 12-week Service Manager Academy.Freedom Blueprint Live is back in 2026. Justin and Kristin tease their next live event in Pensacola Beach and talk about why timing, location, and industry cycles matter when planning events for contractors.The revenue climate is shifting. Many contractors struggled to hit 2025 revenue goals, and Justin and Kristin are watching closely to see how 2026 plays out—and what owners need to do now in budgeting and planning.Chapters00:00 – Welcome back & crazy fall travel season02:00 – Partnerships vs. marriage: why bringing on a partner is a huge commitment04:00 – Pantheon recap: massive show, great keynotes, and getting lost in the crowd05:30 – The Wealthy Plumber Hurrah & Kristin’s Grand Canyon backpacking detour06:30 – Vertical Track & Garage Door Freedom: finally meeting Zoom clients in person07:30 – Resideo show, alarm vs. HVAC split, and their thoughts on LA vs. “Lower Alabama”08:45 – Venice Beach, Muscle Beach, and world-class people watching10:00 – Why Justin went hunting for alternatives to commercial airlines11:15 – Discovering JSX: what semi-private flying is actually like13:30 – Heading into Vegas, Halloween weirdness, and hiking Red Rock with expo friends16:30 – Service World Expo recap & live podcast stage with Justin and Janeen Norquist20:10 – Bonus podcast episodes dropping Thanksgiving week22:00 – Launching the 12-Week Service Manager Academy: why it matters for owners26:30 – Freedom Blueprint Live 2026 in Pensacola Beach27:30 – Budgets, projections, and curiosity about the 2026 revenue climate29:00 – Gratitude for the trades and closing thoughtsKeywords#FreedomBlueprintPodcast #JustinDeese #KristinDeese #VirtualCFOForTheTrades #HomeService #TradesBusiness #HVAC #Plumbing #GarageDoor #ContractorCouples #BusinessPartnerships #Pantheon #WealthyPlumber #VerticalTrack #Resideo #ServiceWorldExpo #WeMeanBusiness #JSX #SemiPrivateTravel #BusinessTravel #ServiceManagerAcademy #ServiceManagerTraining #LeadershipDevelopment #OnsiteConsulting #FreedomBlueprintLive #PensacolaBeach #EmptyNestLife #EntrepreneurLife #ContractorLifeMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 114Date: November 6, 2025Duration: 45:24Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Tyler WilliamsCompany: Mammoth MarketingGuest Website: — https://tylerwilliams.net/SummaryFrom ripping windshields in Alaska to running a 75–80-client marketing agency for plumbers, Tyler Williams shares how niching down, building unforgettable brands (think “cereal box” vans), and focusing on tight service areas can beat deep-pocket competitors. We unpack the evolution from SEO/PPC to LSAs, why consistency and frequency matter more than hacks, and how AI is stripping away ad “placement” complexity—putting creative taste and storytelling back on top. We close with the operational linchpin: answer the phone, script your CSRs, and protect your ad ROI.TakeawaysNiche wins: specialize in one trade to go deeper, move faster, and communicate clearer.Brand loud: distinctive wraps + consistent presence = familiarity that lowers paid search costs.Consistency > spikes: treat marketing as a fixed percentage and multi-channel project, not a month-to-month switch.Stack digital + physical: reviews, PPC/LSA, and social work better when paired with community events and sponsorships you actually show up for.Win small, expand: dominate a few neighborhoods before chasing the whole metro. “Empires of influence” beat thin spend everywhere.AI’s shift: ad placement is commoditizing; creative taste and story are the new edge.Protect the spend: scripted, coached CSRs convert marketing into booked jobs.Chapters00:00 — Alaska to Florida: Meet Tyler & the Wealthy Plumber event01:46 — Why Mammoth niched into plumbing (and loves it)03:40 — Systems: from chaos to scalable ops inside an agency06:11 — From TV ads to digital: Tyler’s start in advertising09:30 — The “cereal box” brand approach & Prospector Plumbing origin story13:00 — Budget by percentage, not vibes: momentum comes from consistency15:17 — SEO→PPC→LSA: how competition and Google changed the game20:20 — Digital + physical: events, yard signs, sponsorships that you show up for24:28 — Don’t “serve Atlanta” with 2 techs: focus your service area29:45 — AI’s impact: placement commoditized, creativity & curation matter38:34 — Story sells: testimonials, reviews, and narrative ads42:20 — Final advice: market more (and better), then answer the phoneKeywords#PlumbingMarketing #HomeService #Branding #CerealBoxVans #LSA #PPC #SEO #GoogleReviews #CommunityEvents #ServiceAreaStrategy #NichingDown #ProspectorPlumbing #MammothMarketing #AIinMarketing #Storytelling #CSRTraining #PhoneScripts #TradesGrowth #HVAC #Plumbing #ElectricalMentioned in this episode:Homeservicehoorah.com

Episode Number: 113Date: November 3, 2025Duration: 40:58Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Brigham DickinsonCompany: Power Selling ProsGuest Website: powersellingpros.comSummaryBrigham Dickinson returns for his third appearance to tackle the big question on every owner’s mind: how does AI reshape customer service in the trades? He argues AI is a tool—not the boss—and the companies that win will double down on human connection while using technology to create more presence, speed, and consistency. We compare “McDonald’s vs. Chick-fil-A” service models, talk PE expectations and margins, and walk through concrete ways CSRs and techs can use AI to be more human (not less). You’ll hear Brigham’s Australia story about prepping contractors for tech adoption, why fear of AI is mostly noise, and a 5-part framework (Faith, Forgive, Founder, Feel, Finish) to strengthen body, mind, and spirit so you can lead with clarity in an AI world.TakeawaysAI is a lever, not a leader. Use it to coach, prep, and speed up work—but keep people front-and-center on the phones and in homes.Pick your model on purpose. “Endless sameness” call centers race to the bottom; a Chick-fil-A-style, human-first approach protects margins and loyalty.Presence sells. Great CSRs ask, listen, and surface unspoken needs—turning $200 service calls into comprehensive solutions.Technicians: let customers shop. Don’t wallet-judge. Offer modern options (e.g., comfort, IAQ, zoning alternatives) and let the homeowner decide.Adopt, don’t abdicate. Test tools, learn from peers, and integrate AI where it makes sense—without surrendering your standards or culture.Lead the whole person. Brigham’s “5 F’s”—Faith, Forgive, Founder, Feel, Finish—keep leaders grounded amid rapid change.ChaptersWhy AI Anxiety Is Overblown (and What to Do Instead)McDonald’s vs. Chick-fil-A: Two Service Models, Two OutcomesThe CSR Advantage: Turning Needs Into SolutionsTechs: Stop Wallet-Judging, Start Option-BuildingAdopting AI Without Losing Your Soul (or Margins)The 5 F’s: Faith, Forgive, Founder, Feel, FinishAction Plan for Owners: Train Humans, Let AI AssistKeywords#FreedomBlueprintPodcast #BrighamDickinson #PowerSellingPros #HomeService #HVAC #Plumbing #Electrical #CSR #CallCenter #CustomerExperience #AIInTrades #ServiceTitan #ChickFilAModel #McDonaldsModel #SalesProcess #TechnicianTraining #UpsellEthically #PrivateEquity #BusinessLeadership #Mindset #FaithAndWork #SmallBusinessGrowthMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 112Date: October 27, 2025Duration: — 52:00Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Kristen Deese (Virtual CFO for the Trades)Company: Virtual CFO for the TradesGuest Website: — kristendeese.comSummaryJustin and Kristen break down a practical, no-pressure sales process for home services—from the first CSR touch to in-home presentation, financing, objections, and follow-up. The throughline: educate first, be intentional, and always set the next step. They also hit conference ROI (Pantheon!), why options beat one-price quotes, and how CSRs can “happy call” their way into more booked installs.TakeawaysYour sales call starts before the doorbell. Make it easy to do business (online booking/chat) and lead with empathy on the phone.CSRs are part of sales. Welcome new customers, ask how they heard about you, and gather “why now?” context.Educate first, then present. Use the customer’s own words (hot/cold rooms, pets, air quality) to tailor options.Offer options, not ultimatums. Good/Better/Best with clear benefits prevents a 50/50 yes/no trap. Start at “Best,” work down.Lead with financing. Present monthly payments on every job; it removes embarrassment and increases close rates.Handle “getting other bids” gracefully. Schedule a compare-and-decide visit with all decision makers. Make it a we decision.Never leave without a next step. Book a return visit, schedule the install, or set a precise follow-up time.Implementation is the silver bullet. Conferences pay when you apply one thing—immediately.ChaptersSetting the Stage: Event Season & ROI (Pantheon takeaways)Make It Easy to Buy: CSR’s role before the phone even ringsNew Caller Playbook: Welcoming, source tracking, and “why now?”In-Home Flow: Intentional first minutes, reading the room, and educatingOptions that Win: Good/Better/Best without overwhelmFinancing First: Present monthly payments and approvals smartlyObjections 101: “I’m getting other quotes” → schedule the compare meetingFollow-Up that Converts: “Happy call” into a sales call, without the pressureCulture Fit: Customer-first vs. revenue-first sellingClose the Loop: Always leave with a scheduled next actionKeywords#FreedomBlueprintPodcast #HomeService #HVAC #Plumbing #Electrical #SalesTraining #CSR #ComfortAdvisor #Financing #GoodBetterBest #EducateFirst #FieldSales #ObjectionHandling #FollowUp #Pantheon #ServiceTitan #Implementation #CustomerExperience #KristenDeese #BusinessSpouse #WhenYourBusinessPartnerIsYourSpouseMentioned in this episode:Homeservicehoorah.com

Show InformationEpisode Number: 111Date: October 13, 2025Duration: 43:37Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Josh CrouchCompany: Relentless Digital & Trade Automation ProsGuest Website:Relentless Digital: https://relentless-digital.comTrade Automation Pros: https://tradeautomationpros.comSummaryIn this episode of the Freedom Blueprint Podcast, Justin sits down with Josh Crouch—founder of Relentless Digital, co-host of the Service Business Mastery Podcast, and co-creator of Trade Automation Pros. Josh shares his journey from working full-time in HVAC to building an Inc. 5000 company, creating award-winning workplace culture, and helping trades businesses unlock new levels of efficiency with automation and leadership systems.From the power of one-on-ones and EOS implementation to automating repetitive tasks with tools like Zapier, Josh dives deep into actionable strategies that business owners can use today to grow their companies, retain top talent, and save hours of wasted time. He also offers a practical challenge for listeners to perform a time audit and start thinking strategically about marketing, speed-to-lead, and delegation.TakeawaysWhy building leadership skills is the ultimate long-term growth strategy.How EOS and regular one-on-ones can radically improve team performance and retention.The difference between automation, delegation, and optimization—and why the order matters.How trades businesses can use AI and Zapier to cut wasted admin hours.The importance of "speed to lead" in converting more customers.Why culture-focused companies attract and keep A-player employees.Chapters00:00 – Meet Josh Crouch: Founder, Podcaster, & Automation Expert04:00 – From HVAC to Relentless Digital: The Accidental Entrepreneur Story06:30 – Building an Inc. 5000 Company & Winning Best Places to Work09:20 – Leadership, Culture, and the Power of One-on-Ones20:30 – Training, Roleplay, and Building Consistent Processes25:00 – Tech, Tools & Avoiding the “Silver Bullet” Trap27:30 – Automation, Delegation & The Zapier Advantage33:00 – Josh’s Challenge: Time Audit & Marketing Response Speed38:30 – TAP Into the Future: Upcoming Event in Savannah, GA41:00 – Why Leadership Skills Can’t Be AutomatedKeywords#FreedomBlueprintPodcast #JustinDeese #JoshCrouch #RelentlessDigital #TradeAutomationPros #Leadership #BusinessGrowth #HomeServiceBusiness #HVACMarketing #Automation #Delegation #EOS #BusinessCulture #EmployeeRetention #SpeedToLead #Zapier #AIInTrades #CustomerExperience #ServiceBusinessMastMentioned in this episode:Homeservicehoorah.com