Grit Branded

This week on the podcast, we sit down with Rafter P Construction Young Pro Team member Colee Cox. Colee shares what’s ahead as she prepares for the next chapter at Tarleton State University, where she plans to continue her rodeo career while pursuing a degree in agricultural communications.Brad and Colee dive into the work it takes to compete at a high level in rodeo—from maintaining quality horses and investing in coaching, to building mental toughness and staying physically prepared. As a competitor in Goat Tying, Breakaway Roping, and Reining Cow Horse, Colee’s commitment to excellence shows in every part of her life.The conversation also highlights the importance of faith, discipline, and surrounding yourself with the right people as you chase big goals both in and out of the arena.

In this episode, we sit down with Carley Montemuro Myers, Senior Vice President of Marketing for the Four Sixes Ranch, to talk about what it means to grow a brand rooted in 150 years of history. She shares how she balances legacy with innovation, approaches her role as a steward of the brand, and builds partnerships that look to the future.Carley also offers honest insight for young professionals—speaking to mentorship, finding your path, and investing in the next generation.

In this episode, we sit down with Joe Hagaman of Rockwall, Texas, who has spent the past eight years with Resistol under RHE Hatco—the largest hat manufacturer in the world, home to brands like Stetson and Charlie 1 Horse. Joe shares his journey to Resistol, along with his recent transition from Manager of Sponsorships & Events into a new role in sales, while continuing to manage relationships with professional rodeo athletes.We dive into some of Resistol’s most impactful brand activations—from the iconic yellow hats worn at the NFR to raise awareness for the Golden Circle of Champions, to the limited-edition commemorative hat honoring the 250th anniversary of the Declaration of Independence, including the presentation of the first hat to Donald Trump earlier this spring.Joe also offers a behind-the-scenes look at how Resistol operates with consistency and purpose and shares practical advice for young adults.

John Dowdy, entrepreneur and President of Equinety Horse Supplements, joins the Grit Branded Podcast to share the story behind Equinety. He dives into the experiences, relationships, and pivotal moments that led him to build a product now recognized across the equine industry.In this episode, John unpacks lessons learned through business, the realities of entrepreneurship, and offers grounded insight for those looking to carve their own path. It’s a conversation rooted in grit, innovation, and the discipline it takes to build something that lasts.

On this episode, Brad sits down with rising cutting horse trainer Colt Moore. At just 25, Colt has already established himself as a consistent Open and Intermediate Open finalist, earning major titles and gaining momentum in some of the sport’s toughest pens.Now based in Blue Ridge, Texas, Colt operates Colt Moore Performance Horses, training horses and working with Non-Pro, Amateur, and Open riders. He got his start learning under top trainers like Adan Banuelos and Russ Westfall, while also being shaped by his father and brother—both respected NCHA professionals.In this conversation, Colt reflects on his journey from the NYCHA to the Open level, the team behind his program—including the support of his wife—and the role his faith in God plays in keeping him grounded, along with the work it takes to compete at the highest level of the sport.

Lorinda Van Newkirk—entrepreneur, founder, and a true force in the western industry—joins the podcast to share what it really looks like to build a business, a family, and a life rooted in faith.Grounded in her upbringing in the western world and shaped by early exposure to entrepreneurship and FFA, Lorinda speaks to her deep passion for business and the mindset required to continue growing, both personally and professionally.

On this episode of the Grit Branded Podcast, Brad sits down with Logan Hay—one of the most exciting names in professional saddle bronc riding today. A two-time NFR qualifier, Calgary Stampede Champion, and World Record holder, Logan represents the next generation of Western athletes: talented, humble, and deeply committed to the sport.Coming from a legendary rodeo family, Logan carries forward a legacy that runs deep, blending tradition with a modern approach to competition. In this conversation, he shares his perspective on today’s saddle bronc horses, offers advice for those looking to get started in rodeo, and reflects on the moments and stories that have shaped his journey along the way.

On this episode, we sit down with Andrew Waters, stallion manager at Valley Equine, to talk about his journey through the horse industry. Originally from Australia, Andrew grew up involved in Pony Club and campdrafting before making his way into the Thoroughbred industry, where he worked as a stallion manager. He later transitioned into the performance horse world, spending time working for cutting horse trainers and starting colts.Andrew also shares the daily routine and process of managing stallions at Valley Equine, including the technology and systems used to keep the stallions safe while providing both mare and stallion owners with the highest level of service, resulting in strong conception rates. Throughout the conversation, Andrew reflects on the experiences that shaped his career and his goal to be known as a good horseman who does things the right way.

In this episode, Brad sits down with equine photographer Carolyn Simancik, whose work captures the beauty and intensity of the performance horse industry, from cutting and reined cow horse to reining and the racetrack. Her passion stems from a deep love of the horse and a desire to capture impactful moments for the friends and clients. Carolyn shares the story behind her journey into photography, the realities of working some of the industry’s largest events, and what it takes to build a career behind the lens.Whether you’re interested in equine photography or still finding your path, Carolyn offers thoughtful advice for young adults navigating their careers, encouraging persistence, curiosity, and the courage to follow your passion.

On this episode of the Grit Branded Podcast, Brad sits down with Winston Hansma, a National Cutting Horse Association Hall of Fame trainer. Raised on a ranch in Canada, Hansma made his way to Texas and quickly became one of the sport’s most respected horsemen. His career-defining moment came in 1994 when he won the NCHA Futurity aboard the legendary CD Olena.In this conversation, Hansma reflects on the evolution of the sport from the early 1980s to today—how breeding programs have elevated the quality of horses with every generation, the horsemanship behind training great cutters, and the strategy inside the show pen. From choosing the right help in the herd to understanding the cattle that give you the best chance to win, Hansma shares insights drawn from decades of experience in the cutting horse industry.

On this episode, we sit down with Jordan Jo Hollabaugh—professional breakaway roper, broadcast host, and one of the most recognized voices in Western sports. A two-time qualifier to the National Finals Breakaway Roping and the 2020 Average Champion, Jordan Jo has consistently proven herself at premier events including The American Rodeo and Cheyenne Frontier Days.Beyond her success in the arena, Jordan Jo shares her insights on the growth of breakaway roping, what she’s learned from podcasting and telling others’ stories, and the advice she offers young cowgirls striving to be their very best—both professionally and personally.This conversation dives into what it takes to compete at the top, how to build influence with purpose, and the responsibility of using your platform to make an impact—both inside the arena and beyond.

One year after making history, Erin Taormino returns to the conversation as the reigning champion of the World's Greatest Horseman.In 2025, Erin became the first woman to win the prestigious title. Now, she’s back in the arena in 2026, competing once again aboard Hazardous Material, the same horse that carried her to that historic victory.Erin sits down with Brad to talk about her background, how she found her way to the cow horse, and the evolution of her training program. She shares how her husband’s management of their two-year-old program creates a strong foundation, giving her confidence when she takes the reins and develops them toward the show pen.They also dive into her mental preparation, and what it takes to stay mentally sharp while competing on the biggest stage in reined cow horse.

On this episode, we sit down with Chris Dawson, a $2 million rider in the National Reined Cow Horse Association and champion at events like the NRCHA Snaffle Bit Futurity, NRCHA Derby, and World's Greatest Horseman reserve champion.Chris shares about competing at the highest level, his involvement with War Horses for Veterans and the War Horse Challenge, and how horsemanship can help veterans rediscover purpose and confidence. He also talks about building Dawson Performance Horses with his wife, Sarah Dawson, and balancing family, faith, and legacy along the way.

On this episode, Brad sits down with Kordale DeSpain — originally from Holbrook, Arizona, and now based in Tishomingo, Oklahoma — whose journey has taken him from working full-time as a farrier to producing video at some of the biggest rodeos in the country with Real Screen Video.Kordale shares what really goes into running video boards and production systems at major events like the WNFR, Fort Worth Stock Show & Rodeo, Dixie National, and the Governor’s Cup. From staying on top of constant rule changes to adapting to ever-evolving technology, he gives listeners a behind-the-scenes look at how the rodeo moments fans see on screens and television are captured in real time.Along the way, Kordale also talks about his life in the Western industry, the transition from being a farrier to life on the road traveling from rodeo to rodeo, and the path that led him to where he is today.

Brad sits down with Emily Konkel, Executive Director of the National Reined Cow Horse Association, for a behind-the-scenes look at the leadership and vision guiding the organization. Emily shares her journey with the NRCHA, the challenges of her role, and how the association is balancing tradition with growth as the sport continues to evolve.She also opens up about her family, childhood, the advice she’d give her 18-year-old self, and what grit means to her both personally and professionally. This episode offers an honest perspective on the people and purpose shaping the future of the cow horse.

In this episode, Casey Deary joins the podcast to share the journey that shaped him both inside and outside the show pen. From the horses that defined pivotal moments in his career to the values rooted in family, faith, and hard work—and the biggest challenges he has faced, including those he faces today—Casey reflects on the experiences that made him who he is today. It’s an honest conversation—filled with plenty of laughs—about staying grounded through success, honoring where you come from, and riding with purpose at every stage of the journey.

On this episode of Grit Branded, Brad sits down with Amber Crawford, a professional breakaway roper and horsewoman based in Texas. With deep roots in the Western lifestyle, Amber has spent her life around horses while building a successful career in nursing and healthcare administration.Amber shares about her recovery from shoulder surgery, the realities of working and running a business alongside her husband, what she looks for in a young rope horse prospect, and how she balanced her career in healthcare while rodeoing full time. Her story reflects resilience, partnership, and a deep commitment to horsemanship and developing promising horses.

Christopher “Click” Thompson is a photographer known for capturing the Western world in a way that lets you feel the moment, not just see it. With East Coast roots, Click found his true passion at a local rodeo in Virginia, where he fell in love with the people, culture, and stories of the Western industry. Over the past decade, his work has taken him across the country to iconic events such as the National Finals Rodeo, Cheyenne Frontier Days, the Pendleton Round-Up, The American Rodeo, RodeoHouston, and the PBR World Finals, earning him PRCA Photographer of the Year honors four consecutive years. In this episode, Click shares his journey, his perspective on building a personal brand in the Western space, and his advice for the next generation, along with a deep appreciation for the community that continues to inspire his work.

In this episode of Grit Branded, Brad sits down with Brianna Tucker, Marketing Manager and Photographer at Twisted X Global Brands, to talk about the creativity and strategy behind marketing Western footwear. Brianna shares her experience working across Black Star Boots, Twisted X, and Twisted X Work, and how she approaches each brand with a distinct voice while staying aligned under one umbrella. A Cowgirl 30 Under 30 and Ad 2 Dallas 32 Under 32 honoree, she opens up about the challenges of her role, what’s next in her career, the advice she’d give her 18-year-old self, and the grit it takes to keep growing both professionally and creatively.

In this short but insightful follow-up episode of Grit Branded, Brad sits down with Ryan Motes to continue the conversation that began earlier this summer. A 5-time NFR heeler, American Rodeo and BFI Champion, and respected rope horse trainer, Ryan brings a seasoned perspective shaped by years competing at the highest level of the sport.This time around, Ryan dives deeper into the evolving rope horse industry, from the rapid growth of futurities to the increasing demand for top prospects and the shift toward breeding specifically for rope horses. He also shares insight into what truly makes a strong team roping partnership, especially when hauling with a teammate on the road to the NFR.

Garrett Yerigan is a two-time PRCA Announcer of the Year and one of the most recognizable voices in rodeo today, known for bringing energy, insight, and storytelling to some of the sport’s biggest stages, including Cheyenne Frontier Days, the Fort Worth Stock Show & Rodeo, and the IFR. Raised in a rodeo family and announcing since childhood, Garrett shares how that foundation shaped his career, along with the behind-the-scenes process of earning a PRCA contractors card and what it really takes to build a long-term career in the industry. He offers practical advice for young adults finding their path, reflects on grit as a defining trait of rodeo athletes, and explains why rodeo stands apart as the only sport that is truly a way of life, not just a competition.

In this episode of Grit Branded, Brad talks with Tod Bergen, a respected horseman, trainer, and coach with over $2.5 million in lifetime NRCHA earnings, now based in Texas, whose influence reaches far beyond the show pen. Tod shares what it has been like to raise a family while training and showing on the road, reflects on the impact of his father, a self-made man whose strength and resilience shaped his values, and dives into his approach to training horses and mentoring young professionals. His commitment to developing the next generation is evident, with five of his former assistant trainers making the Open Finals at this year’s NRCHA Futurity on at least one horse, highlighting the lasting legacy of his program and leadership.

In this episode, Brad sits down with saddle bronc rider Ben Andersen for a conversation filled with stories from the rodeo trail, reflections on his faith, and insight into the technical side of the sport — from equipment and preparation to what he loves most about riding broncs. Ben also offers meaningful advice to young athletes: slow down, stay present, and don’t rush through the moments that shape your journey.Then the script flips as Ben turns the questions around on Brad, digging into life, work, and what keeps him driven. It’s an honest, grounded, and uplifting conversation with one of rodeo’s standout young talents.

In this episode, Wesley Thorp opens up about the foundations of his success, from his family upbringing to the mindset and perspective that have shaped him into one of the top professional rodeo athletes. He shares the lessons he learned from the professionals who guided him, the work he put into improving his roping, and the pivotal moments that built his career. Wesley also talks about his passion for giving back to the next generation, including his role in producing the Junior World Team Roping Championship, teaching lessons, and helping young ropers develop the skills and confidence to chase their own goals.

In this episode of Grit Branded, Brad welcomes Jenna Morr, Director of Content Marketing & Athlete Relations at Teton Ridge Sports. Jenna dives into her passion for Western sports and media, her dream of raising rodeo’s profile to match mainstream athletics, and how she uses storytelling to build bridges for athletes and fans. She also opens up about her evolving career path and shares advice for young professionals: sometimes the biggest dreams change—and pivoting is part of the journey.

In this episode of Grit Branded, Brad sits down with Chelsea Shaffer — the editorial director of the Team Roping Journal and content director for Roping.com. Chelsea opens up about her journey in Western performance media and how her team has transformed the Team Roping Journal into a leading source of news, education, and storytelling for nearly every corner of the team roping community. Chelsea also offers valuable advice for young professionals breaking into the industry, reminding them that you don’t have to be the best, you just have to be the last one in the room.

In this episode of Grit Branded, Brad sits down with Miguel Guerrero Elías — a visionary businessman, accomplished horseman, and proud Chihuahuan whose life’s work bridges industry, family, and tradition. Miguel shares his inspiring journey from his early ventures to leading Grupo Acermex, a company that spans multiple sectors across Mexico. He also discusses founding Las Tunas Ranch, where he raises and trains elite equine athletes, with a special focus on world-class rope horses. Throughout the conversation, Miguel opens up about his deep passion for the western lifestyle, his dedication to excellence in horse breeding, and the values that guide both his business and personal life. Through it all, his love for his family legacy and his home state of Chihuahua shines brightly, offering listeners an authentic look at the heart behind his success.

In this episode, Brad sits down with breakaway roper Kinlie Brennise, a 2025 NFBR qualifier, business owner, and fourth-generation Colorado rancher. Kinlie shares her journey to reaching the NFBR, the mindset and goal-setting habits that helped her get there, and how she balances life between the rodeo road and running her spa, Luxury Aesthetics, in Stephenville, Texas. She also talks about her passion for training young breakaway horses and offers advice for up-and-coming athletes chasing their own rodeo dreams. To wrap up, Kinlie discusses her mom’s innovative new app, TAC, The App for Cowboys, and how technology is helping connect the western industry in a new way.

In this episode of Grit Branded Brad talks with Garrison Panzer. Garrison talks about his path to becoming a Rodeo Announcer, Music Director and Rodeo producer, the craft and preparation that go into each of his roles, a bit of advice to young professionals regardless of their career goals. At just 27, Garrison has already built a name across the rodeo world as one of the sport’s most versatile talents. Originally from Lakin, Kansas and now based in Brock, Texas, Garrison grew up in the arena, following his dad and granddad, both respected rodeo judges, since the day he was born. What started as a childhood passion turned into a professional calling in 2015, leading him to roles as a rodeo announcer, music director, and production manager at some of the sport’s top events, including the Cinch World’s Toughest Rodeo, National Jr High Finals Rodeo, and Cinch Playoffs: The Governor’s Cup.

Originally from Ashland, Kansas, Garth Gardiner has spent decades building a legacy in the reined cow horse world. Alongside his wife, Amanda, the Gardiners have bred NRCHA progeny earning over $2.8 million and were recently inducted into the NRCHA Million Dollar Breeder Club. In this episode, Garth shares insights from a lifetime spent breeding, showing, and now judging some of the sport’s top horses. He also reflects on his family’s journey, from raising future champions to watching his children carve their own paths.

In this episode of Grit Branded, Brad Pryor sits down with Brock Malson of Oswood Stallion Station, one of the premier stallion stations in the western performance horse industry. Brock shares what goes into selecting the right stallion for a mare, and the three key areas where Oswood strives to be the best, stallion management, mare management, and foaling. He also opens up about his own journey from riding reining horses to managing some of the industry’s top stallions, and offers practical advice for young professionals carving their path in the western world.

Born and raised in Oklahoma, Elise Southerland’s path has been guided by storytelling, hard work, and the western way of life. From her start as the Bullfighters Only Sideline Reporter in college to her current role as On-Air Host of Western Sports Roundup on The Cowboy Channel, Elise’s career has come full circle.In this episode, she shares how building connections and saying “yes” to every opportunity helped shape her journey—from working in college athletics and the National Cowgirl Museum and Hall of Fame to finding her dream role in western media. Elise also reflects on the family members who inspired her and offers heartfelt advice to young adults on pursuing growth and building their careers.

In this episode of Grit Branded, Brad Pryor sits down with Devin Marcum, President of Resistol, to talk about what it takes to lead one of the most iconic brands in the western world. Devin shares how his upbringing on a feed yard shaped his work ethic, his responsibility to care for Resistol employees like family, and his advice for young adults building their careers. He also gives an inside look at creating product collections with George Strait, Lainey Wilson, and Cody Johnson, plus a sneak peek at the new gold hat patch debuting at the NFR—honoring Resistol endorsees who’ve earned world titles.

In this episode of Grit Branded, Brad Pryor visits with Logan Lynch — a Louisiana native turned Texan whose passion for horses and communication has led her to a career with the National Cutting Horse Association.Now serving as NCHA’s Communications Manager, Logan shares her path to this role and how her experiences along the way equipped her to succeed. Her passion for her career and love for performance horses is evident throughout the conversation as she dives into how her role allows her to give back to the trainers and athletes who dedicate their lives to the sport, and the western industry.From her personal journey to her professional purpose, Logan offers listeners an inspiring look at the western industry and the people who keep it moving forward.

In this episode of Grit Branded, Brad Pryor talks with Mary Jane Carpenter, a marketing leader with more than 30 years of experience shaping western and outdoor brands. From Mossy Oak and BowTech to Stetson, Resistol, and Charlie1Horse, Mary Jane has left her mark through innovative brand building, sponsorships, and event strategy.A lifelong horsewoman and founder of Ride West Marketing, she continues to lead Resistol’s marketing while championing the western lifestyle. Brad and Mary Jane dive into her work with Resistol, the growth of the Resistol Rookie Roundup, and what’s ahead for the PRCA as it approaches its 40th anniversary.

With more than 30 years of experience in the westernperformance horse industry, Patty Tiberg has dedicated her career to celebrating the horses, the people, and the culture that make it so special. She currently serves as the Director of Incentive & Sponsorships for the National Reined Cow Horse Association (NRCHA), where she plays a pivotal role in developing programs and partnerships that fuel the growth of both the sport and the community that supports it.Patty’s career includes influential leadership roles with Cowboy Publishing Group and the American Quarter Horse Association (AQHA), where she oversaw partnerships, marketing, and communications to elevate the industry’sreach and visibility. At NRCHA, she has been instrumental in shaping the Stallion Stakes program, guiding it through a successful first year and building momentum for its future.Beyond her professional accomplishments, Patty is deeplycommitted to family, crediting their support as the fire that fuels her passion every day. She is devoted to honoring tradition while creating opportunities for growth, ensuring the western performance horse industry continues to thrive and leave a lasting impact for generations to come.

This week’s episode features Jake Bloomer, who is preparing to step into a leadership role at his family’s iconic company, Bloomer Trailers. Known for setting the standard in quality and innovation, Bloomer Trailers has become a household name in the western industry.Jake shares his journey of growing up around the business, the lessons he’s learned from his family, and the values that drive his work ethic. From honoring tradition to looking toward the future, Jake talks about what it means to carry on the legacy while also making his own mark.If you’ve ever wondered what it takes to balance family, passion, and business in a way that leaves a lasting impact, this conversation is one you won’t want to miss.

This week’s episode Lauren LaFleur talks with Dustin Rogers, a performance horse trainer based in Poolville, Texas. Dustin focuses on training rope horses and reined cow horses. Dustin shares knowledge and experiences from working for two industry legends—Todd Crawford and JD Yates. He shares how the foundation he gained under Todd’s program allows him to create rope horses that are more broke, and ultimately easier to rope on. Beyond training methods, Dustin dives into the values that guide his career—work ethic, building lasting relationships, and what it truly takes to succeed in the horse training business.

This week on Grit Branded, Lauren Lafleur sits down with Ryan Motes — a 5-time NFR heeler, American Rodeo and BFI Champion, and respected rope horse trainer. No stranger to the winner’s circle, Ryan has experienced every angle of the sport, from hauling down the rodeo trail to building a business training futurity horses and coaching the next generation.In this conversation, Ryan shares his passion for giving back through roping schools and youth involvement, the lessons learned from a lifetime in rodeo, and valuable advice for young adults starting their careers. Whether you’re an aspiring roper, a young professional chasing big dreams, or simply a fan of the western lifestyle, this episode offers both inspiration and perspective.

In this episode of Grit Branded, Lauren LaFleur, Marketing Director of Rafter P Construction, sits down with videographer and storyteller JD Tollefson. Though he never competed in rodeo himself, JD grew up surrounded by it through his family and friends, a lifelong connection that drives his passion for capturing authentic western stories on film.Since picking up a camera in 2022, he’s made his mark producing short films and social media content for the PBR’s Carolina Cowboys, and recently expanded into the hunting world, filming an entire season of 8 Second Outdoors alongside world champion bull rider Cooper Davis. Originally from Bismarck, North Dakota, JD now calls Brock, Texas home, where he runs his own production company, 8 Second Takes.

In this episode of Grit Branded, Lauren LaFleur, Marketing Director at Rafter P Construction, sits down with Jessica Wahlert — Marketing Director at Cinch Jeans and Shirts. Jessica grew up on a cow-calf operation in eastern Colorado, and her journey from ranch life to leading a major western brand is a testament to grit, relationships, and seizing opportunity. She shares insights on staying grounded, the importance of youth programs in the western industry, and offers practical advice for young professionals forging their own path.

In this episode of Grit Branded, Brad Pryor sits down with master craftsman and Western industry staple, Kerry Kelley. From launching Kerry Kelley Bits & Spurs in 1995 to building a full-time team and acquiring an East Texas foundry, Kerry shares how he’s built a legacy rooted in quality, craftsmanship, and family values. They dive into the evolution of his business, his deep love for the craft, and how he’s grown the operation without ever compromising on quality.A proud Weatherford native, Kerry reflects on the vital role his entire family plays in the business—from his wife to his kids—and how staying true to the Western way of life keeps him grounded. Whether he's in the shop or team roping on the ranch, his passion for the cowboy lifestyle shines through in everything he does.Tune in to hear how one man’s dedication to tradition, family, and community shaped a brand that continues to leave its mark on the Western world—and beyond.

In this episode of Grit Branded, Brad sits down with Gary Pierce, Co-Founder of Pure Funding Mortgage—a thriving mortgage company based in Weatherford, Texas, now in its third year and licensed in five states. A veteran of the consumer finance industry, Gary brings over 20 years of experience to the table, helping clients navigate the often-complicated path to homeownership.Originally from a suburb of Detroit, Gary made his way south to the University of South Carolina–Aiken, where he earned his degree and led on the baseball field. Today, he and his wife Kelly—who runs her own ag-focused marketing business—call Parker County home.Brad and Gary dive into the current interest rate environment and Gary’s projections for what’s ahead. They share practical insights on financing barndominiums and farm and ranch properties, and take a closer look at the explosive growth of Weatherford, the evolution of Parker County, and how the western industry is fueling growth across North Texas.

In this episode of Grit Branded, host Brad Pryor sits down with Casey Tew of Casey Tew Leather Shop. Originally from Belgrade, Montana, Casey shares the story of how he discovered leatherwork in high school and turned it into a full-time business during college.Brad and Casey dive into the craftsmanship behind saddle making, the history of flower stamping, and how Casey found the signature style he's known for today. They also touch on his rodeo roots, his passion for team roping, and the challenge of balancing business with competition in the arena.From artistry to grit, this episode offers a behind-the-scenes look at what it takes to build a life doing what you love.

In this episode of Grit Branded, Brad Pryor sits down with rope horse trainer and NFR qualifier Tate Kirchenschlager.Fresh off a win at the Old West Futurity in Utah, Tate reflects on his journey through the PRCA, his experience roping at the NFR, and the grit it takes to compete at the highest level. He also opens up about his transition to training futurity horses and offers valuable insight into the evolving rope horse industry and the lessons he’s learned along the way.

In this episode of Grit Branded, Brad Pryor sits down with a man who truly embodies the grit and grind of the Western lifestyle—Christopher "Click" Thompson. From ranch roots to rodeo arenas and now to the heart of Western media and storytelling, Click shares the journey that shaped his path, the lessons he's learned in the saddle and behind the lens, and what it means to stay authentic in a world that's constantly changing.Brad and Click talk shop on building legacy—whether it’s in construction, content, or character. With raw honesty and a few laughs, they dive into the mindset it takes to turn passion into purpose, and why staying rooted in your values will always be the strongest foundation.Whether you're in the trades, the Western industry, or just chasing your own version of grit—this episode is for you.

In this episode of Grit Branded, Brad Pryor sits down with a man who truly embodies the grit and grind of the Western lifestyle—Christopher "Click" Thompson. From ranch roots to rodeo arenas and now to the heart of Western media and storytelling, Click shares the journey that shaped his path, the lessons he's learned in the saddle and behind the lens, and what it means to stay authentic in a world that's constantly changing.Brad and Click talk shop on building legacy—whether it’s in construction, content, or character. With raw honesty and a few laughs, they dive into the mindset it takes to turn passion into purpose, and why staying rooted in your values will always be the strongest foundation.Whether you're in the trades, the Western industry, or just chasing your own version of grit—this episode is for you.

In this episode of Grit Branded, host Brad Pryor sits down with Shad Mayfield, the NFR World Champion tie-down roper known for his lightning-fast skills and relentless work ethic. From small-town roots to standing at the top of the rodeo world, Shad opens up about the mental toughness, daily discipline, and behind-the-scenes grind that got him there—and keeps him there.Whether you’re in the arena, on the jobsite, or chasing a dream of your own, this episode delivers raw insight into what it really takes to rise to the top and stay there.Buckle up—this one’s all heart, hustle, and horsepower

In this episode of Grit Branded, host Brad Pryor sits down with Shad Mayfield, the NFR World Champion tie-down roper known for his lightning-fast skills and relentless work ethic. From small-town roots to standing at the top of the rodeo world, Shad opens up about the mental toughness, daily discipline, and behind-the-scenes grind that got him there—and keeps him there.Whether you’re in the arena, on the jobsite, or chasing a dream of your own, this episode delivers raw insight into what it really takes to rise to the top and stay there.Buckle up—this one’s all heart, hustle, and horsepower

You have probably heard of the 6666's Ranch. The legacy it has left on the Cowboy industry, but have you ever heard of the Doctor that has done it all at the 6666's? Dr. Nathan Canaday shares his life story and cool moments of how he landed his dream job!