Industry Edge

In this episode of the Industry Edge podcast, host Danielle Neely interviews Derrick Wilson, the general manager of Nashville Box. They discuss the importance of corrugated packaging solutions, the significance of building relationships with customers, and the common pain points faced by businesses in the packaging industry. Derrick shares insights on the necessity of growth in business, the value of a personal scorecard for self-reflection, and the distinction between coaching and managing in leadership. The conversation emphasizes the importance of responsibility, empathy, and empowering others in a leadership role.

In this episode of the Industry Edge podcast, host Danielle Neely interviews Robbi Dickens, Senior Manager at Eisner Amper, who specializes in business process transformation and internal audit engagements. Robbi shares his journey in the utility sector, highlighting a significant case study where he helped transform a troubled water system in Louisiana. The conversation delves into the importance of water and sewer rate studies, sustainability in utility management, and the integration of AI in operations. Robbie emphasizes the career opportunities in the utility sector and the integrity required in consulting relationships.

In this conversation, Shannon Culpepper emphasizes the importance of building authentic connections and relationships online. She has been successful doing this, as she has 25K Followers on LinkedIn and making more connections daily. Our discussion highlights the value of being kind and nurturing real relationships in the digital space.

In this episode of the Industry Edge podcast, host Danielle Neely speaks with Daniel White, HR and Safety Manager at Pan-Oston, about effective HR strategies, onboarding processes, and the importance of workplace culture in retaining employees. They discuss the challenges of attracting younger talent in the manufacturing industry and how Pan-Oston has adapted its hiring practices to improve employee satisfaction and engagement. Daniel shares insights on the company's commitment to work-life balance and the initiatives that make Pan-Oston a desirable place to work. ..... Here's a glimpse of what you'll learn: [00:00] Introduction to Pan-Oston and Daniel White [02:12] Onboarding Process and Employee Retention Strategies [06:22] Identifying the Right Hires: Early Warning Signs [09:47] Attracting Younger Talent in a Changing Workforce [13:10] Workplace Culture and Employee Engagement Initiatives [16:00] Work-Life Balance and Employee Satisfaction [21:50] Conclusion and Career Opportunities at Pan-Oston ….. Key Takeaways:  Pan-Oston specializes in manufacturing retail store fixtures. The onboarding process at Pan-Oston is notably short, focusing on hands-on training. Quality of hires has improved by empowering supervisors in the hiring process. Early reviews at three days help assess new hires' fit and satisfaction. "Word of mouth" is a key strategy for attracting younger talent. Pan-Oston offers a unique culture that encourages employee referrals. The company provides paid volunteer hours to employees. Work-life balance initiatives have led to increased employee satisfaction. The leadership pipeline is crucial for promoting internal talent. Pan-Oston is committed to being a second-chance employer. ..... Sponsor for this episode: This episode is brought to you by KNC Marketing.   We help B2B industrial companies grow their brands' reach and increase sales. KNC is a full-service agency that partners with B2B businesses to either serve as a fully outsourced marketing department or to supplement their in-house marketing departments.  To learn more about our brand development, marketing, and website design services, visit https://kncmarketingagency.com/.  

In this episode, Danielle Neely interviews Chad Carter, an expert in predictive hiring. They discuss the importance of a structured hiring process, common mistakes organizations make, and the five essential attributes to look for in candidates. Chad emphasizes the significance of employer branding and the role of soft skills in hiring. He advocates for viewing hiring as a strategic discipline that can transform an organization's culture and performance. ..... Here's a glimpse of what you'll learn: [00:00] Introduction to Predictive Hiring [02:47] The Importance of a Structured Hiring Process [06:03] Common Hiring Mistakes and Their Impact [09:11] The Role of Interviewers in Hiring [11:58] Understanding the Five C's of Hiring [14:52] Balancing Hard and Soft Skills in Hiring [17:57] Employer Branding and Its Significance [20:55] Building an Employer Brand from Day One [24:10] The Gut Feeling vs. Structured Hiring [26:46] Final Thoughts on Strategic Hiring ….. Key Takeaways:  Hiring mistakes occur 70% of the time due to lack of preparation. A structured hiring process can significantly improve hiring success rates. Hiring too quickly often leads to poor decisions. The five C's of hiring are character, calling, chemistry, competence, and contribution. Employer branding is crucial for attracting top talent. Soft skills are often more important than hard skills in hiring. Hiring should be viewed as a strategic opportunity, not a transactional task. The right hire can accelerate organizational success. Interviewers should be chosen based on their ability to assess candidates effectively. Building an employer brand starts from day one. ..... Sponsor for this episode: This episode is brought to you by KNC Marketing. We help B2B industrial companies grow their brands' reach and increase sales. KNC is a full-service agency that partners with B2B businesses to either serve as a fully outsourced marketing department or to supplement their in-house marketing departments.  To learn more about our brand development, marketing, and website design services, visit https://kncmarketingagency.com/.  

In this episode, Danielle Neely discusses the importance of storytelling in marketing, emphasizing the need for brands to focus on their customers rather than themselves. She outlines four key strategies for effective storytelling: making the customer the hero, using origin stories to build trust, sharing transformation stories, and humanizing the brand by showcasing real people. The episode concludes with a reminder that customers are more interested in how a brand can solve their problems and make them feel valued. ..... Here's a glimpse of what you'll learn: [00:00] Introduction to Storytelling in Marketing [00:50] The Importance of Customer-Centric Storytelling [03:04] Four Keys to Effective Storytelling [06:21] Wrapping Up: Making Customers the Heroes ….. Key Takeaways:  Don't make yourself the hero of the story. Your customers don't care about your origin story. Use your origin to build trust with customers. Tell transformation stories to showcase success. Show real people behind your brand. People buy how you make them feel. Guide customers to the solutions they need. Your story should focus on customer outcomes. Humanize your team to build credibility. Marketing should always point back to the customer. ..... Sponsor for this episode: This episode is brought to you by KNC Marketing. We help B2B industrial companies grow their brands' reach and increase sales. KNC is a full-service agency that partners with B2B businesses to either serve as a fully outsourced marketing department or to supplement their in-house marketing departments.  To learn more about our brand development, marketing, and website design services, visit https://kncmarketingagency.com/.

In this episode of the Industry Edge Podcast, Michelle interviews Justin Larson, Owner of Family Water Treatment, a third-generation family business specializing in water treatment solutions. Justin shares his journey from a career in vehicle manufacturing to joining the family business, emphasizing the importance of customer care, innovation, and maintaining a healthy work-life balance. He discusses the unique dynamics of working in a family business, the challenges of scaling while preserving service quality, and the significance of hiring passionate individuals who align with the company's values. The conversation highlights the importance of continuous improvement and the commitment to providing excellent customer service while navigating the complexities of family dynamics in business.

In this episode of the Industry Edge podcast, host Danielle Neely discusses the importance of not just having core values but actively living them within an organization. She emphasizes that core values should be integrated into hiring practices, rewarded, communicated regularly, and made tangible for employees. Through real-life examples, such as the BOLD campaign at Toyota Material Handling Mid-South, Danielle illustrates how living core values can lead to a stronger company culture, higher employee morale, and better retention rates. ..... Here's a glimpse of what you'll learn: [00:00] Introduction to Core Values [02:36] Living Core Values in Hiring Practices [05:38] Rewarding and Recognizing Core Values [08:16] Communicating and Experiencing Core Values [09:33] Case Study: BOLD Campaign at Toyota Material Handling Mid-South ..... Quotable moments: "Values are more than just posters." "Reward them often and publicly." "Repetition builds that reputation." ..... Key Takeaways:  Core values should be actively lived, not just displayed. Hiring practices should reflect the company's core values. Rewarding employees for embodying values boosts morale. Regular communication about values keeps them relevant. Visual representations of values enhance employee engagement. Real-life examples of values in action inspire others. Creating initiatives around values can lead to significant cultural changes. Employee recognition should be specific and public. Values should be integrated into everyday decision-making. Leadership must embody the values for them to resonate. ..... Action Steps: To embed core values into your organization's culture, begin with leadership. Values must be consistently embodied at the top for them to be taken seriously throughout the team. Leaders should model these values in both their actions and decisions, demonstrating that they are not just words on a wall but standards for how business is done. Integrate these values into your hiring process by selecting candidates whose behavior and mindset already reflect your company's principles. This ensures culture fit from day one. Once onboard, reinforce values through regular communication; discuss them in team meetings, performance reviews, and internal messaging so they stay top-of-mind. Use visual cues like posters, screensavers, or dashboards to keep them present in the day-to-day environment. Encourage engagement by sharing real-life stories of how values are being lived out across departments. This not only inspires but also provides tangible examples for others to emulate. Reward employees who exemplify core values with specific and public recognition. Avoid generic praise; name the value they demonstrated and explain how it made a difference. This kind of affirmation strengthens morale and signals what behaviors are celebrated. Go further by creating initiatives or campaigns that focus on living out specific values across teams; whether it's a month focused on collaboration or a challenge around integrity. These efforts foster collective buy-in and lead to measurable cultural shifts. Ultimately, when values are consistently modeled, reinforced, and celebrated, they become deeply integrated into the way your team thinks, interacts, and makes decisions—turning abstract ideals into actionable culture. ..... Sponsor for this episode: This episode is brought to you by KNC Marketing. We help B2B industrial companies grow their brands' reach and increase sales. KNC is a full-service agency that partners with B2B businesses to either serve as a fully outsourced marketing department or to supplement their in-house marketing departments.  To learn more about our brand development, marketing, and website design services, visit https://kncmarketingagency.com/.  

Mark Young is the COO of BAR Environmental, a company specializing in water and wastewater equipment and services. With experience scaling local and national brands, he leads BAR's service operations, marketing strategies, and manufacturing partnerships.  In this episode… Many B2B service companies struggle to scale while maintaining high-touch customer relationships and operational excellence. As businesses grow, they often face internal breakdowns in service, culture, and communication that can compromise the values that drove their initial traction. How can organizations maintain their core identity while expanding their impact and capabilities? According to marketing strategist and team development expert Mark Young, hiring for cultural fit is just as important as technical skills, so he prioritizes team alignment and trust in the recruitment process. Additionally, service excellence must be integrated across the organization, not just in customer-facing roles. To support this, Mark invests in frequent internal communication, team coaching, and leadership that leads by example. Creating a one-stop shop for clients requires deepening long-term relationships through reliable execution and care. Tune in to this episode of Industry Edge as Mark Young, COO of BAR Environmental, joins Danielle Neely to discuss leading with culture while scaling a B2B service company. Mark shares how his background in brand development shapes his leadership, the importance of internal team alignment, and the company's long-term community impact.

Angela Rakis is the Founder of Metis Sales Solutions, a consulting firm focused on helping companies create sales growth strategies and implement sales teams. With over 25 years of experience in sales, she has sold for IBM and Xerox and served as a sales leader at various midsize companies. In this episode… Sales leaders at growing companies often struggle to keep pace with rapid changes in technology, evolving buyer behavior, and revenue growth. Without a clear strategy or cohesive team structure, even well-intentioned initiatives can falter. How can businesses create sustainable growth while navigating a modern sales environment? According to seasoned sales strategist and consultant Angela Rakis, today's sales environment requires more than just meeting quotas; it demands alignment, technology integration, and leadership development. She recommends beginning with a clear sales strategy and aligning it across departments before implementation. Sales strategies often reveal gaps in lead generation and compensation plans, so leaders should implement tailored sales training for various roles. Developing coaching skills, such as patience, motivation, and emotional support, is crucial when training new sales reps.  In this episode of Industry Edge, Angela Rakis, Founder of Metis Sales Solutions, joins Michelle Keckler to talk about building and scaling high-performing sales teams. Angela talks about implementing new technologies like RevTech, mentoring promoted sales reps, and achieving lasting revenue results.

Mark Carlton is the Director of Operations at Schaefer's Electrical Enclosures, a leading manufacturer of customized electrical enclosures. In his role, he oversees daily operations and strategic initiatives to ensure the efficient production and delivery of high-quality products. With nearly 20 years of manufacturing experience, Mark has held various roles at Schaefer's, including Project Manager, Plant Engineer, and Operations Manager.  In this episode… Building a high-performance team in manufacturing requires navigating fast-paced environments, evolving technology, and retaining top talent while fostering growth. Leaders often struggle to balance operational demands with the human element, like keeping team members engaged, providing meaningful feedback, and navigating tough conversations. How can manufacturing leaders create strong, resilient teams while driving performance and continuous improvement? According to manufacturing leader and operations manager Mark Carlton, effective leadership begins with understanding each team member's strengths, fostering honest feedback, and creating an environment of trust where leaders approach difficult conversations with empathy and candor. He recommends using assessments to understand team dynamics, maintaining proactive maintenance systems to handle technological shifts, and encouraging open dialogue to prevent blind spots in decision-making. Managing emotions and prioritizing self-care are also crucial for high-performing leaders. In this episode of Industry Edge, Michelle Keckler hosts Mark Carlton, Director of Operations at Schaefer's Electrical Enclosures, to discuss building strong manufacturing teams. Mark talks about providing direct feedback, balancing technology and people, and using failure as a learning tool.

Cathy Rinne is the Co-founder and President of Flex-Line Automation, a family-owned industrial automation company. Under her leadership, Flex-Line earned the Women-Owned Small Business (WOSB) certification. Cathy also creates content on TikTok as The Conveyor Cougar, where she shares her 40 years of experience in the factory automation industry.  In this episode… Many industrial businesses struggle to stay relevant as markets evolve and younger generations enter the workforce. Leadership often clings to outdated mindsets, rigid processes, and traditional marketing, which limit innovation and employee engagement. How can companies embrace change without losing their identities? According to automation veteran Cathy Rinne, embracing authenticity, flexibility, and generational collaboration has helped her build a business that stands the test of time. She recommends generating real, unpolished content, like in-the-moment TikTok videos, to boost brand visibility and humanize company culture. She emphasizes trust-based leadership, avoiding micromanagement, and fostering a workplace where people feel valued and free to contribute new ideas. Cathy also advocates for proactive outreach to schools to attract and inspire the next generation of talent. In this week's episode of Industry Edge, Danielle Neely hosts Cathy Rinne, Co-founder and President of Flex-Line Automation, to discuss building a legacy business through authenticity and adaptability. Cathy explains how working with younger generations altered her leadership style, the importance of rebranding for relevance, and how to collaborate with younger generations.

Greg Richards is an Independent Consultant and Project Manager for the Kitchen Innovation Awards at the National Restaurant Association Show, a network for food service innovation and inspiration. He is also the Founder of GBR Consulting, where he advises on food service technology and equipment strategy. With over two decades of experience in food service equipment and technology, Greg focuses on enhancing operational efficiency, automation, and sustainability within the industry. In this episode… The food service industry has long grappled with high stress, labor shortages, and a reluctance to adopt new technologies. As kitchen staff face increasing demands with fewer resources, how can innovation and thoughtful leadership transform operations to meet evolving customer expectations? According to food service equipment and innovation expert Greg Richards, emerging automation technologies can reduce stress, improve efficiency, and elevate overall kitchen performance. Tools like AI-powered monitoring systems and robotic fryers can automate repetitive tasks and provide real-time support to kitchen staff. Greg stresses the importance of embracing change, supporting frontline workers, and prioritizing customer needs. In this week's episode of Industry Edge, Danielle Neely chats with Greg Richards, Independent Consultant and Project Manager for the Kitchen Innovation Awards at the National Restaurant Association Show, about the future of food service innovation. Greg explains the significance of the Kitchen Innovation Awards, the evolving food service landscape, and the influence of strong mentors.

Lauren Rinne Van De Mark is the Sales and Project Manager at Flex-Line Automation, Inc., a family-owned industrial automation company. Born into the business and growing up alongside the company, she is the third generation of her family to work in automation. Lauren played a key role in Flex-Line's evolution from conveyor systems to advanced robotics and end-of-line automation solutions.  In this episode… For many manufacturers and industrial businesses, adopting automation and robotics can feel overwhelming, expensive, or even threatening to their workforce. A common concern is whether these technologies will replace jobs or require complex skills beyond their team's capabilities. How can companies bridge the gap between innovation and employee trust while maintaining operational efficiency? According to sales, marketing, and project management expert Lauren Rinne Van De Mark, automation is becoming increasingly accessible for businesses looking to innovate and professionals entering the industry. She encourages businesses to start small with scalable automation projects and emphasizes empathy and employee training to ease fears about job loss. Companies can reframe automation as a supportive tool to boost workplace satisfaction. By offering hands-on support and empowering employees through training, businesses can take ownership of new systems and embrace change.  Join Danielle Neely in this episode of Industry Edge as she chats with Lauren Rinne Van De Mark, Sales and Project Manager at Flex-Line Automation, Inc., about breaking down barriers to automation in manufacturing. Lauren discusses how growing up in a family-run business shaped her leadership approach, how to build a supportive workplace culture, and how to break into the automation industry. 

Tom Camacho is the Chair of C12, the nation's leading peer advisory forum for Christian CEOs and business owners. He served as a US Army Officer and helicopter pilot during Operation Desert Storm before holding manufacturing and organizational development roles at General Electric. After transitioning into ministry, Tom served as a church planter, ordained pastor, and national leadership coach, developing Christ-centered leaders through coaching and writing. He is also the author of Mining for Gold: Developing Kingdom Leaders through Coaching. In this episode… Many business leaders struggle with balancing professional ambition and personal fulfillment. In high-stakes roles, it's easy to become the bottleneck, lose sight of purpose, or feel isolated at the top. How can leaders stay grounded, lead authentically, and integrate faith and values into their business? After losing his son in a car accident, leadership coach and military veteran Tom Camacho leveraged his grief to lead with authenticity and encourage other leaders to build resilience. Faith-driven leaders should embrace their God-given identity, prioritize emotional connection, and delegate effectively. To integrate faith into the workplace, Tom recommends clearly communicating your organization's values and approach to customers and employees while making faith-based elements voluntary and inclusive.  In today's Industry Edge episode, Danielle Neely sits down with Tom Camacho, Chair of C12, to discuss navigating faith and grief in the workplace through authentic leadership. Tom explains the importance of aligning leadership with faith, the value of peer accountability, and how to create a workplace culture rooted in care.

Randy Rozema is the Director of Applications Engineering and a Principal at ACS, which delivers equipment, controls, and facilities solutions to the automotive, aerospace, energy, and industrial manufacturing industries. In his role, he develops design criteria and oversees the construction and testing of advanced test facilities. As an acoustics and vibration engineer, Randy specializes in product development and health and safety requirements. He is also a thought leader in systems integration and speaks about topics like NVH (noise, vibration, and harshness) testing and facility performance optimization.  In this episode… As manufacturers and engineers design testing facilities that can adapt to industry changes, traditional methods of building prototypes and collecting real-world data are costly, time-consuming, and often fail to anticipate future needs. How can companies create flexible, future-proof testing environments that balance physical testing with digital innovation? Acoustics and vibration engineer Randy Rozema urges industrial companies to reimagine how they design testing spaces. He presents an "inside-out" approach that begins with the product's testing requirements and data needs and then designs the facility to fit those parameters rather than retrofitting a preexisting space. Randy also recommends leveraging digital models alongside physical tests to improve efficiency while maintaining accuracy. By anticipating future industry shifts, such as quieter electric vehicles and stricter sound regulations, engineers can design with adaptability.  In today's Industry Edge episode, Danielle Neely sits down with Randy Rozema, Director of Applications Engineering and Principal at ACS, to discuss creating cutting-edge NVH testing facilities. Randy shares case studies of unique facility challenges, advice for young engineers, and how to future-proof testing facilities.

Angie McKuin is the Business Development Manager at PMS, Inc., a custom steel fabrication company serving industrial and agricultural businesses. She is a fourth-generation employee of the family business.  In this episode… Family businesses face a unique challenge to honor long-standing legacies while evolving for future growth. Balancing tradition with innovation can feel like a gamble. How can the next generation bring new perspectives without disrupting what already works? Fourth-generation employee Angie McKuin has brought diverse viewpoints and a customer-first mindset to her family's industrial business. She emphasizes the importance of improving internal culture through enhanced employee benefits, fostering a family-like work environment, and embracing technology to double production capacity. By maintaining the company's service-based mission while innovating for the future, Angie has created intentional change. In this week's episode of Industry Edge, Michelle Keckler chats with Angie McKuin, Business Development Manager at PMS, Inc., about blending legacy and leadership in a fourth-generation business. Angie discusses the value of patience in driving lasting change, how she learned to navigate a male-dominated industry, and the importance of building a strong internal culture.

Heather Stone, PhD, MBA, is the Founder and CEO of Practical PhD, a leadership consultancy that helps CEOs and their second-in-command executives build effective, scalable partnerships. As a four-time company president, two-time business owner, and award-winning instructor, she created the Getting the Right Hand Right leadership training program, which offers frameworks for executives to structure, measure, and manage the COO or VP role. Heather is the co-author of the upcoming book The Problem of Togetherness and the author of Getting the Right Hand Right.  In this episode… Many business owners reach a point where they know they need support at the top, but hiring a second-in-command can feel risky, even threatening. Questions of identity, trust, and control hinder the decision, and leaders often misstep. How can you structure and manage a second-in-command role to strengthen your leadership? Leadership strategist Heather Stone has developed a five-part RIGHT framework — responsibilities, interaction, governance, heads-up, time/place — to help leaders clarify expectations and build high-functioning partnerships. Rather than viewing delegation as relinquishing responsibility, she encourages leaders to reframe it as managing risk wisely, urging them to define their goals before hiring. The key trait in any right-hand leader is a genuine commitment to helping the CEO execute their vision. Tune in to this episode of Industry Edge as Danielle Neely chats with Heather Stone, PhD, MBA, Founder and CEO of Practical PhD, about building effective second-in-command relationships for CEOs. Heather explains how to create clear role structures, time your hire appropriately, and customize the role to your growth stage. 

Pete Hayes is the Branch Manager of The Hayes Company's Nashville branch, Hayes Insulation, which provides insulation solutions for builders and homeowners. Before launching Hayes Insulation, he worked in the automotive industry at Nissan Motor Corporation. With eight years of experience in construction and a lifetime of exposure to his family's business, Pete specializes in small business development.  In this episode… Starting and scaling a construction business can be daunting, especially when facing the pressures of a family legacy, leadership, and limited resources. Many first-time entrepreneurs in this space struggle with burnout, maintaining cash flow, and building a team that shares their vision and values. How can you transform a family-owned business into a reputable operation while staying true to your principles?  After missing a crucial family milestone, construction professional Pete Hayes left the corporate sector to return to his roots and scale his family's business. Throughout the process of launching a new franchise location, he learned the importance of hiring based on values, not just skills, and creating a workplace where employees feel seen and invested. Pete also encourages business owners to maintain transparency with customers and employees, delegate intentionally, and mentor team members to reflect the company's vision.  Join Michelle Keckler in this episode of Industry Edge as she hosts Pete Hayes, Branch Manager of Hayes Insulation, to discuss his process for building a family franchise business from the ground up. Pete talks about balancing growth with culture, customer service strategies, and how to manage delayed payments from customers.

Israel Woodson is the Founder and CEO of HydroCare Cleaning and Restoration, an independent company specializing in commercial tile restoration, residential floor cleaning, and water removal services. He grew up immersed in the flooring and construction industries through his father's business. After nearly a decade of owning a retail business, Israel founded HydroCare in 2011.  In this episode… Many business owners underestimate how much cleanliness impacts their reputation and customer retention. A smelly bathroom, streaky floors, or dusty corners can quietly drive customers away without a word. How can you ensure your commercial space leaves a lasting impression in the areas that matter most? According to cleaning and restoration expert Israel Woodson, cleanliness is more than aesthetic appearances; it's a critical component of the customer experience. Commercial businesses should prioritize areas like restrooms and entryways, as these often form a guest's first impression and can make or break their decision to return. Israel encourages moving away from outdated cleaning methods in favor of advanced tools and deep cleaning techniques that target overlooked spaces like corners and high-traffic zones. When in-house efforts fall short of expectations, hiring a cleaning company that recognizes your needs can help create a welcoming environment that supports business growth. In this episode of Industry Edge, Danielle Neely hosts Israel Woodson, the Founder and CEO of HydroCare, to discuss building customer trust through service excellence. Israel talks about how he balances his personal and professional life, why commercial businesses turn to professional cleaning companies, and how to build trust and long-term relationships with commercial customers. 

Charles Scott is an executive mentor who helps individuals achieve ambitious goals while crafting meaningful lives. After a 14-year career at Intel Corporation, he co-founded the non-profit Team See Possibilities, which offers scholarships and mentoring to college students with vision impairment. Charles also developed an executive workshop titled "What Do You Want to Be When You Grow Up?," which he delivered to thousands of CEOs and senior executives across North America. His endurance challenges have been featured in media outlets, including The New York Times, The Wall Street Journal, FOX News, National Geographic, and Outside Magazine. In this episode… Many high-achieving professionals struggle with maintaining their physical and emotional health while reaching new heights. They often sacrifice family time, vitality, and well-being to pursue career goals, only to find themselves burned out and disconnected. How can you merge personal fulfillment with professional achievement? Executive mentor and endurance adventurer Charles Scott encourages professionals to shift from striving for a work-life balance to achieving a work-life blend. This involves investing in multiple forms of wealth, including material, physical, emotional, and spiritual. Understanding this concept isn't the same as implementing it, so Charles suggests leveraging mentors, peer groups, and consistent practice to bridge the gap between knowledge and behavior. In today's episode of Industry Edge, Danielle Neely sits down with executive mentor Charles Scott to talk about building a purpose-driven life without sacrificing professional goals. Charles explains the parallels between endurance challenges and leadership, how to integrate intentional living and stress management practices into your daily life, and how to shift your mindset on rest and productivity.

Justin Kelly is the Owner of Fifth & Broad, a media production company. He is also the Deacon of Audio Visual at Edgefield Church. Before founding Fifth & Broad, Justin was an Audio Technician at Bryan College and Westwood Baptist Church and the Director of Visual Content at South Street Co. In this episode… In industries like manufacturing, construction, and distribution, standing out in a crowded market can feel impossible, especially when your work isn't flashy or glamorous. Websites and brochures alone often fall short of building the kind of trust that closes deals and attracts talent. How can businesses in gritty, hands-on industries showcase their value in a way that's authentic and compelling? As an expert in high-end video and photography, Justin Kelly advises leveraging visual storytelling to create emotional connections. Showcasing real people — like technicians, line workers, or supervisors — on camera helps humanize a brand and makes it more relatable. Rather than producing stock footage, Justin encourages businesses to invest in short, intentional video segments that highlight team members, work environments, and company values. A well-guided, low-stress production process can help even the most camera-shy individuals shine on screen. In today's episode of Industry Edge, Danielle Neely interviews Justin Kelly, the Owner of Fifth & Broad, about using video to build trust and drive business results. Justin shares how authentic storytelling can transform brand perception, discusses common video marketing mistakes, and why every business has a story worth conveying.

Reggie D. Ford is the Founder and President of RoseCrete Wealth Management, a financial services company for high-net-worth clients. He is also a Wellness and Resilience Architect at RoseCrete Wellness Company, where he works with corporate teams, educational institutions, and sports organizations to foster cultures of mental wellness and peak performance. As an award-winning entrepreneur, keynote speaker, and mental health advocate, Reggie is the author of Perseverance Through Severe Dysfunction (PTSD), and his insights have been recognized in Nashville Business Journal's 40 Under 40 and Nashville's Top 30 Under 30. In this episode… Many people appear to have it all together — successful careers, stable relationships, and a seemingly perfect life — yet behind closed doors, they silently struggle with mental health challenges. Unresolved trauma, stress, and emotional burdens can lead to breaking points that aren't always visible to others. How can you navigate these hidden struggles and find support without feeling isolated or ashamed? As a fierce advocate for mental health, Reggie D. Ford maintains that individuals must express vulnerability and seek support to overcome adversity. Rather than suppressing your emotions, developing resilience requires processing them in a healthy way. Reggie suggests beginning by identifying a trusted person — whether a friend, family member, or professional — to open up about your challenges. Professionals in leadership roles should foster workplace cultures that go beyond mental health awareness and actively support employees through policies that encourage psychological safety, open dialogue, and genuine empathy. Join Danielle Neely in this episode of Industry Edge as she interviews Reggie D. Ford, the Founder and President of RoseCrete Wealth Management, about prioritizing mental health and emotional well-being. Reggie talks about the role of trauma-informed care in leadership, how to cultivate psychologically safe environments, and actions you can take to begin your healing journey. 

Jason Sain is the Founder of 1 Degree Consulting, a consulting company for the construction industry. Through 1 Degree Consulting, he implements small, incremental changes that lead to significant improvements in the lives of individuals within the construction sector. With 25 years of experience in construction leadership, Jason has served as Executive Vice President, VP, and COO of various construction firms, managing projects ranging from $1 million to $250 million. In this episode… Navigating the construction industry requires more than just technical knowledge; it demands strong leadership, strategic planning, and a commitment to continuous improvement. How can construction leaders balance innovation with consistency while keeping their teams engaged and motivated? With decades of experience in the construction industry, Jason Sain has developed a system for guiding businesses toward operational excellence. The four p's framework — people, processes, projects, and profits — offers a structured approach to identifying inefficiencies and driving meaningful change. Jason maintains that building trust with employees fosters effective transformation and innovation; leaders must engage their teams, communicate openly, and demonstrate that changes are in their best interest. By streamlining processes, aligning employees with optimal roles, optimizing projects for efficiency, and maintaining a clear focus on profitability, construction companies can foster sustainable growth and create a positive impact on their workforce. In this episode of Industry Edge, Michelle Keckler hosts Jason Sain, the Founder of 1 Degree Consulting, to discuss catalyzing incremental changes in construction organizations. Jason explains why he calls himself a "Construction Sherpa," the importance of developing core values for your company, and the technology and innovation challenges he faced while in executive roles.

Duane Murray is the Principal Chair of C12, a leading peer advisory forum for Christian CEOs and business owners. Before joining C12, he served as an Executive Pastor at Thompson Station Church, where he led local development, international missions, and church planting efforts. Duane began his career in the healthcare space, serving as the CEO of a 12-physician orthopedic surgery group, driving profitability, expansion, and the development of a physician-owned surgery center.  In this episode… Many Christian entrepreneurs and business leaders are hesitant to integrate faith into the workplace. They fear a faith-based approach may create conflicts, alienate team members, or negatively impact company culture. How can faith-driven leadership strengthen organizations, improve employee well-being, and drive business outcomes? Faith-driven business advisor Duane Murray explains that integrating faith into business starts with authenticity and a commitment to serving others. Christian-based operational approaches strengthen organizations by fostering a culture of trust, care, and purpose. By embedding faith-oriented values into company mission statements, offering chaplaincy programs, and encouraging open yet respectful discussions about faith, leaders can create workplaces where employees feel valued beyond their job roles. Duane also notes that businesses prioritizing faith-driven leadership often see higher employee retention, as team members are more engaged, supported, and connected to a greater purpose. In today's episode of Industry Edge, Danielle Neely sits down with Duane Murray, the Principal Chair of C12, to talk about how business leaders can authentically integrate faith into their workplaces. He discusses how to balance faith with corporate policies, leveraging strategic planning to enhance ministry and business goals, and real-life examples of companies thriving through faith-based leadership.

Mark Hiddleson is the Owner of Specialized Storage Solutions, Inc., a nationwide logistics company with industry-leading warehouse storage solutions. The company provides clients with innovative products, facility layouts, and designs to optimize their logistics operations. With several decades of service experience in the warehousing and logistics industry, Mark has held leadership roles in several professional industry organizations. Using a holistic approach, he also has experience in equipment material handling, operations management, supply chain optimization, professional development, and public speaking.  In this episode… Many businesses struggle with optimizing their warehouse and logistics operations, often facing inefficiencies that increase costs and limit growth. Without strategic planning, businesses may waste space, compromise safety, and reduce overall productivity. How can companies improve warehouse layouts and streamline operations to enhance efficiency and profitability? As a logistics expert, Mark Hiddleson emphasizes the importance of collaboration between warehouse managers and industry experts to create functional layouts that maximize space utilization. He notes that large retailers like Home Depot and Costco don't just place racks and shelving arbitrarily; instead, they use precise measurements and data-driven decisions to optimize every square foot for efficiency. Smaller businesses can apply this by carefully analyzing their warehouse flow, reducing unnecessary movement, and placing frequently accessed inventory in high-traffic areas.  In this episode of Industry Edge, Danielle Neely sits down with Mark Hiddleson, Owner of Specialized Storage Solutions, Inc., to discuss optimizing warehouse operations for efficiency and growth. Mark shares his approach to servant leadership, his process for writing his upcoming book, and how strategic networking fuels business growth.

Michele Herlein is the Founder and CEO of CultureMax, a firm aligning organizational strategy and culture to drive exceptional financial results. In 2015, she co-founded Impact100 Nashville, a women's giving circle that has awarded over $1 million in grants to local nonprofits and served as its President from 2018 to 2021, doubling membership to over 200 members. Before her current ventures, Michele served as the Executive Vice President and Chief Administrative Officer at Barge Design Solutions, Inc., where she aligned organizational culture with the firm's strategic direction.  In this episode… Workplace culture plays a crucial role in employee engagement, retention, and business success. Many organizations struggle to implement meaningful cultural initiatives, often limiting their efforts to mission statements rather than creating a lived experience for employees. How can leaders foster a culture that not only attracts top talent but also drives financial growth? According to culture builder Michele Herlein, impactful workplace cultures rely on three key elements: clarity, alignment, and collective values. Companies must define their priorities, ensure leadership consistency, and embed cultural values into daily operations. Workplace environments impact employees personally and professionally, so fostering an environment where they feel seen, heard, and valued improves retention and enhances the organization's bottom line. Michele also says companies can maintain strong cultures in remote and hybrid work settings by shifting from time-based performance metrics to results-driven outcomes. In today's episode of Industry Edge, Danielle Neely welcomes Michele Herlein, the Founder and CEO of CultureMax, to discuss the tangible impact of workplace culture on employee satisfaction and business performance. Michele shares insights from her upcoming book, explains how to improve your workplace culture, and offers strategies for leaders to create high-performing work environments.

Becky Sharpe is the Owner and CEO of International Scholarship & Tuition Services (ISTS), a women-owned organization that manages scholarships and tuition assistance programs. Under her leadership, ISTS has expanded its services to manage educational assistance programs globally. Becky is also the Co-owner and CEO of Collegiate Sports Data, which connects high school athletes with college sports programs, and a Partner at WatchGameFilm, a sports video analysis platform. As a coach and mentor, she leads A Sharper You, where she provides corporate workshops for professionals and business owners. In this episode… Pivots and transitions are often necessary for those in leadership positions. Entrepreneurs who acquire an existing company must navigate new growth channels, sustain an existing company culture, and develop succession plans. What can you learn from a leader who built a thriving business while preparing for the next generation to take the reins? Entrepreneur and CEO Becky Sharpe never imagined she would own a company after joining as CEO in 2002. Through a sweat equity deal, she doubled the business within a year and ultimately acquired full ownership. Over time, she realized that true leadership isn't just about growing a company; it's about fostering trust, delegating effectively, and ensuring long-term sustainability beyond one individual. Becky promotes emotional resilience and encourages leaders and teams to respond to challenges with ongoing optimism.  In this week's Industry Edge episode, Danielle Neely hosts Becky Sharpe, the Owner and CEO of International Scholarship & Tuition Services (ISTS), to discuss building a lasting business, developing a strong leadership team, and transitioning out of day-to-day operations. Becky shares her strategies for succession planning, her approach to employee development, and how personal well-being influences professional performance.

Dr. Jeremy Weisz is the Co-founder of Rise25, a company that helps B2B business owners connect with their ideal prospects, referral partners, and strategic partners through a done-for-you podcast service. Jeremy has been involved in podcasting for 14 years and was a senior producer for early business podcasts. He helped put all of their systems in place and helped them add volume, feature, and edify various business leaders. Jeremy has been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, and the Orlando Magic. He continues to run his chiropractic and massage facility in downtown Chicago and is the founder of a nutritional supplement business. In this episode… In B2B marketing, relationship-building is essential for business growth. Podcasting has emerged as a powerful tool to connect with industry leaders, potential clients, and strategic partners. How can B2B professionals leverage podcasts to grow their businesses? Podcast veteran and relationship-builder Dr. Jeremy Weisz has developed the Dream 200 strategy, which allows companies to identify and engage with their top 200 ideal clients, referral partners, and industry influencers. By featuring these key relationships on a podcast, businesses can provide value, strengthen partnerships, and capitalize on new opportunities. This method shifts the focus from direct selling to building long-term, high-value connections that drive sustained business growth. In this week's episode of Industry Edge, Danielle Neely invites Dr. Jeremy Weisz, the Co-founder of Rise25, to discuss podcasting and relationship-building strategies for B2B businesses. Jeremy talks about generating ROI through podcasting, companies who have connected with ideal partners and clients using a podcast, and how to launch your first podcast.

Ken Huffman is the VP of Operations at Toyota Material Handling Midsouth, a premier provider of material handling equipment, warehouse solutions, rentals, parts, and services. In his role, he leads the organization's operations in its Western territories. With a background in engineering and operational leadership, Ken specializes in process optimization and service delivery. In this episode… In large industrial companies where technicians drive operational efficiency, creating a culture that prioritizes employee well-being is a difficult balance. Yet, with burnout on the rise, organizations must accommodate employee needs to ensure optimal performance. How can industrial businesses put their employees first? Operations manager and employee advocate Ken Huffman has implemented a four-day workweek entitled BOLD (Bettering Our Lives Daily). This gives employees a day for self-care or personal enrichment, allowing them time to recharge. Ken also partners with Corporate Chaplains of America to support employees struggling with mental health issues or addiction. These initiatives boost employee retention, loyalty, and productivity, leading to greater operational efficiency within organizations.  On today's episode of Industry Edge, Danielle Neely speaks with Ken Huffman, the VP of Operations at Toyota Material Handling Midsouth, about building an employee-first culture. Ken shares how various employee initiatives impact company operations, his transition from mining to material handling, and advice for growing your career in material handling.

Michelle Boykin is the Chief Operating Officer at Rackley Roofing Company, Inc., a full-service commercial and industrial roofing contractor. In her role, she has scaled the company's service division. As a leader in the roofing industry, she serves as a Secretary on the Executive Committee of National Women in Roofing, the Director of Member Services at CREW (Commercial Real Estate Women) Nashville, and a member of RT3 (Roofing Technology Think Tank).  In this episode… The roofing and construction industry is traditionally male-dominated, so women leaders often face prejudice and discrimination from clients. How can leaders create an inclusive and empowering culture to lead their company into the future? As a champion of mentorship and diversity, Michelle Boykin emphasizes aligning employees with specific roles to enable them to harness their strengths. Effective leaders empower teams to grow, adapt to challenges, and promote inclusive environments that break industry stereotypes. By listening, supporting, and challenging team members, you can drive innovation and growth in any organization. In this week's episode of Industry Edge, Danielle Neely sits down with Michelle Boykin, the Chief Operating Officer at Rackley Roofing Company, Inc., to discuss her leadership strategies for creating inclusive environments. Michelle explains how she's transformed Rackley Roofing into an industry leader, how she leverages her leadership style to create an engaging culture, and how she has navigated a male-dominated industry.

Nick Newman is the Executive Director of the Tennessee Association of Utility Districts (TAUD), which provides technical, legal, and operational support to over 500 utilities and businesses in Tennessee. Nick has 37 years of experience in leadership positions and hands-on experience in the utility industry. Before his current role at TAUD, he served as a utility and committee member and a Board Director and President. He is also the Vice President of Engineering and Operations at Memphis Light, Gas and Water (MLGW). In this episode… Utilities are facing an industry-wide work shortage, with businesses struggling to acquire and retain employees long-term due to strict industry regulations and deteriorating infrastructure. How can leaders in this space foster a supportive and growth-driven environment to increase retention? As a servant leader focused on impacting younger generations, Nick Newman maintains that leaders must remain agile and adapt to evolving employee needs. High-impact leaders are supportive, approachable, and service-oriented, customizing their leadership style for each employee's growth goals and career aspirations. By challenging employees to seize new opportunities and roles, you can build a robust team that can overcome industry setbacks. In today's episode of Industry Edge, Danielle Neely welcomes Nick Newman, the Executive Director of the Tennessee Association of Utility Districts (TAUD), to discuss servant leadership in the utility industry. Nick shares his approach to leadership, advice for aspiring utility professionals, and how servant leadership can tackle industry challenges.

Ginger Duncan is a Leadership Coach who specializes in empowering and developing leaders to gain a competitive edge in their industries. With over 20 years of experience in leadership development, she has worked with startups, existing and merging teams, and Fortune 500 companies to align their values and behaviors with organizational growth. Ginger helps leaders align with their purpose and strengths to lead with confidence.  In this episode… High-performing leaders and entrepreneurs are often visionaries, yet they struggle to communicate and execute their visions effectively. This creates tension within the organization, compromising growth and relationships with the team. How can visionary entrepreneurs gain clarity on their goals and values? Leadership coach Ginger Duncan fosters intimate relationships with leaders to help them identify conflicts and frustrations and maintain accountability for their progress. She notes that gaining clarity on your personal values promotes meaningful relationships and connections with your team. When communicating their vision and values, leaders should be receptive to diverse perspectives and curious about alternative ideas rather than judging their teams for not following their personal style. In this week's episode of Industry Edge, Danielle Neely welcomes executive leadership coach Ginger Duncan to discuss cultivating value-driven leadership to boost organizational performance. Ginger shares the benefits of leadership coaching, advice for burned-out leaders, and her proprietary process for coaching high-performing executives.

Dave Bertino is the Owner and President of David M. Bertino Manufacturing, which specializes in commercial casework for public works projects. Since 1988, he has installed and manufactured institutional casework for schools, colleges, hospitals, and labs. Dave delivers reliable and functional solutions for some of the most demanding work environments.  In this episode… What does it take to leave a lasting legacy while remaining competitive? How can industrial companies scale while staying true to their values? Experienced manufacturing entrepreneur Dave Bertino attributes his company's lasting growth and legacy to loyal employees and customers. He advocates for creating a supportive environment for employees and providing them benefits, including profit-sharing for retirement, health insurance, and paid leave. Dave even offers personal development support to guide them through challenges. Additionally, building a reputation for customer trust is crucial, so Dave recommends being transparent and consistently delivering on commitments. In this week's episode of Industry Edge, Danielle Neely sits down with Dave Bertino, the Owner and President of David M. Bertino Manufacturing, to discuss his 35-year legacy in manufacturing. Dave shares advice for high school graduates entering the workforce, how he maintains the company's values under new leadership, and how he stays relevant. 

Shawn Jones is the President of Toyota Material Handling Midsouth, a premier provider of material handling equipment, warehouse solutions, rentals, parts, and service. With over 25 years of experience in material handling, he steers TMH Midsouth's strategy and direction. Shawn empowers employees, delivers value to customers, and fosters a culture of intentional leadership. In this episode… With the B2B industry constantly shifting, it's detrimental for businesses and their leaders to remain in their comfort zones. Instead, companies must foster a productive culture by rallying their employees to work toward a common goal. How can you catalyze radical change in your organization? Material handling leader Shawn Jones differentiates his organization in the market by relentlessly pursuing change and creating a culture that empowers employees in their personal and professional lives. He advocates for defiant leadership, which challenges the status quo and opposes market standards by creating proprietary change management methods. These leaders must partner with other members of the organization to spearhead strategies and support subordinate employees. In the latest episode of Industry Edge, Michelle Keckler sits down with Shawn Jones, the President of Toyota Material Handling Midsouth, to discuss creating a culture of defiant leadership. Shawn explains the qualities of an intentional leader, how large organizations can foster a cohesive culture, and his daily leadership rituals.

Michelle Keckler is the Co-founder of KNC Marketing, an agency helping B2B industrial companies build their brands. With 15 years of experience in marketing and brand strategy, she has worked for globally recognized brands like Bridgestone Tires and Franke Coffee Systems. Michelle is passionate about building strong brands and helping companies achieve their growth goals. In this episode… B2B industrial companies possess strong analytical skills but often lack creative expertise and the resources to execute marketing strategies. How can these businesses communicate their value effectively? Creative strategist Michelle Keckler emphasizes blending strategic insights with creative designs. Building strong brands requires implementing foundational elements like your company's mission, vision, and values. From there, you can develop tailored marketing plans that include website design, SEO-driven content, and targeted digital campaigns. To ensure ROI, Michelle recommends tracking metrics such as web traffic, social media engagement, and sales conversions, using data to adjust strategies and maximize impact. In this episode of Industry Edge, Chad Franzen of Rise25 joins Michelle Keckler to discuss KNC Marketing's branding strategies for B2B industrial companies. Michelle also shares the latest B2B marketing trends, how B2B companies can retain top talent, and her experience with Bridgestone's intrapreneur team.

Dustin Dowdy is the CEO of Southeastern Tank, a manufacturer and distributor of water storage tanks and related installation systems. He is also the President of Custom Pump & Controls, which distributes and repairs pump stations and equipment for storm and wastewater applications. As a 20-year water and wastewater industry veteran, Dustin has experience in water storage and distribution, water quality management, and waste and stormwater collection and treatment. In this episode… Most entrepreneurs don't start a business knowing how to lead a team. This is especially true for multi-generational business owners who are accustomed to working with family members rather than outside employees. What can you learn from a family business owner who honed his leadership style to leave a lasting legacy? Industrial-grade entrepreneur Dustin Dowdy never envisioned taking over his father's business. Yet after his father fell ill, he was forced to take the reins and steer the business in a new direction, including hiring employees outside his family unit. Initially, Dustin limited his team by confining them to tasks based on their skill sets. He learned that effective leadership requires investing in your team and allowing them to apply their skills to other disciplines. Leaders must also coach, mentor, and develop individual relationships with each team member based on their unique learning styles, paving a path for them to achieve their career goals. In today's episode of Industry Edge, Danielle Neely chats with Dustin Dowdy, the CEO of Southeastern Tank and President of Custom Pump & Controls, about cultivating a leadership legacy. Dustin shares stories of investing in employees, his companies' lasting legacies, and how he retains his team for the long term.

Danielle Neely is the Co-founder of KNC Marketing, where she creates custom marketing plans to help businesses increase sales. As a seasoned digital marketer, she has worked in the food service, manufacturing, automotive, finance, and nonprofit spaces. Danielle specializes in content creation, social media marketing, and digital advertising. In this episode… In rugged industries like manufacturing, entrepreneurs and other professionals often wonder how to execute strong marketing strategies while balancing operational tasks. How can you develop a customized marketing plan to achieve your growth goals? Creative marketer Danielle Neely's approach to industrial marketing is comprehensive and innovative, emphasizing rudimentary marketing tactics before leveraging more visible, creative-focused elements. By focusing on brand-building components like web development and developing a solid Google business profile, you can capture initial leads. Once you've established basic awareness and recognition, Danielle says to create consistent messaging and positioning across relevant social channels. Tune in to this episode of Industry Edge as Rise25's Chad Franzen interviews Danielle Neely, the Co-founder of KNC Marketing, about marketing basics for industrial companies. Danielle talks about founding a marketing agency with her cousin, how she executes internal branding strategies, and her approach to creative marketing in technical industries.

Michelle Keckler is the Co-founder of KNC Marketing, an agency helping B2B industrial companies build their brands. With 15 years of experience in marketing and brand strategy, she has worked for globally recognized brands like Bridgestone Tires and Franke Coffee Systems. Michelle is passionate about building strong brands and helping companies achieve their growth goals.  Danielle Neely is the Co-founder of KNC Marketing, where she creates custom marketing plans to help businesses increase sales. As a seasoned digital marketer, she has worked in the food service, manufacturing, automotive, finance, and nonprofit spaces. Danielle specializes in content creation, social media marketing, and digital advertising. In this episode… With seemingly endless strategies to implement, marketing can be intimidating. Businesses often find themselves at a crossroads, deciding whether to invest in the latest digital trends or stick to traditional methods. How can you decide where to focus your efforts and resources to achieve substantial growth and visibility? As marketers in some of the most foundational industries, cousins and business partners Michelle Keckler and Danielle Neely blend traditional and digital marketing to achieve results for their clients. They recommend starting with the basics, like branding and logo design, to position yourself in the market. A cohesive logo, website design, and brand allows you to promote your business and amplify your message by investing in digital channels with your target audience. These may include Google Ads or social media platforms that can drive leads and revenue. In the first episode of Industry Edge, Michelle Keckler and Danielle Neely, Co-founders of KNC Marketing, are interviewed by Chad Franzen of Rise25 about marketing strategies for the industrial space. Together, they share their company's mission statement, how they create custom marketing strategies, and what listeners can expect from the podcast's upcoming episodes.