JAR Inside the Research Podcast

In this episode, Vincent Huang (Hong Kong Baptist University) sits down with Dominic Yeo (Hong Kong Baptist University) to discuss Dominic's Journal of Advertising Research article, "How Persuasive Is Personalized Advertising? A Meta-Analytic Review of Experimental Evidence of the Effects of Personalization on Ad Effectiveness," coauthored with Tsz Hang Chu (Hong Kong Shue Yan University) and Qiqi Li (Hong Kong Baptist University), recently named runner-up for JAR's Best Paper of 2025. Dominic explains why personalized advertising actually works, and why the "creepiness factor" we often associate with it may matter less than we think. Drawing on a meta-analysis of 53 experimental studies and nearly 12,000 participants, Dominic and his coauthors directly compare personalized and non-personalized ads across consumer attitudes and behavioral intentions. The headline finding is that personalization is, on average, more persuasive than generic advertising, and the mechanism behind that effect is perceived relevance rather than reduced intrusiveness. In fact, personalization did not significantly increase perceived intrusiveness at all, suggesting that the benefits of feeling understood tend to outweigh the costs of feeling watched.Vincent and Dominic also dig into a key boundary condition that emerged from the moderator analysis: actual personalization based on real participant data is far more effective than scenario-based, imagined personalization, and covert personalization (think behavioral targeting based on browsing history) tends to outperform overt personalization (like inserting a consumer's first name into an ad). The practical takeaway for advertisers is to keep investing in personalization, but to do it with relevance, not gimmickry, in mind. Read the full paper here: https://doi.org/10.1080/00218499.2025.2467763To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

In this episode, Andrea Godfrey Flynn (University of San Diego) joins me to discuss her Journal of Advertising Research article, "The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?" coauthored with Kathleen Seiders (Boston College).Andrea explains why perceived truth matters in political advertising — but not in a simple, uniform way. Drawing on two-wave longitudinal surveys of California voters across three high-stakes ballot measure campaigns in 2018 and 2020, she and Kathleen examine how voters' beliefs about the truthfulness of campaign messages from both the industry side and the opposing coalition side shape actual vote choice. The core finding is that truth does still matter in an era of widespread skepticism about misinformation, but its impact is conditional: conservative-leaning voters are most responsive to perceived truth in industry campaign messages, while liberal-leaning voters are most responsive to perceived truth in opponent campaign messages, consistent with longstanding partisan attitudes toward business.We also discuss the powerful role of political party endorsements as a second boundary condition. When one party officially endorses the industry side, it is actually the other party's voters who place the greatest weight on perceived truth in their vote decision, a finding with real strategic implications. The practical takeaway is that campaigns should think carefully about both audience targeting and the endorsement landscape. Emphasizing message truthfulness, backing claims with transparent and independent evidence, and avoiding demonization of the opposing side can all help campaigns win support from voters who might otherwise lean the other way. Read the full paper here: https://doi.org/10.1080/00218499.2025.2464295To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

In this episode, Laura Lavertu (Grenoble Ecole de Management) joins me to discuss her Journal of Advertising Research article, “Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers,” coauthored with Katina Kulow (University of Louisville), Kirsten Cowan (University of Edinburgh), and Ben Marder (University of Edinburgh).Laura explains why petfluencers can sometimes outperform human influencers. Across four studies, including a field study and lab experiments, their research shows that petfluencers can increase engagement and willingness to pay because they are perceived as more sincere. The core idea is that audiences attribute fewer self-interested motives to pets, which helps sponsored posts feel more genuine in an era of influencer fatigue.We also discuss when this effect is strongest. The findings suggest that petfluencer content works best when the message framing matches consumers’ mindset, particularly around temporal focus. When consumers are in a more present-oriented, concrete mindset, present-focused messaging can amplify petfluencers’ persuasive advantage. The practical takeaway is that petfluencers are not just a novelty tactic. They can be a strategic substitute when sincerity is the constraint, especially if the creative execution reinforces immediacy and reduces psychological distance.Read the full paper here:https://www.tandfonline.com/doi/full/10.1080/00218499.2025.2463707To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

In this episode, Tyler Milfeld (Villanova University) joins me, along with Courtney B. Peters (Samford University) and Jennifer H. Tatara (DePaul University), to discuss their Journal of Advertising Research article, “Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer Attitudes.”Tyler, Courtney, and Jennifer examine what brands should say, or avoid saying, when a sociopolitical stance triggers backlash. Across three experiments using real brands and salient issues, their research shows that a common real-world response, retraction, often backfires. Retraction increases perceived hypocrisy among people who supported the brand’s original stance, which then lowers brand attitudes. Among people who did not support the stance, retraction does little to improve perceptions.We also discuss what can mitigate the damage when a retraction is unavoidable. Pairing the retraction with a safety-based justification can reduce the hypocrisy penalty among high-support consumers. The broader takeaway is that backlash is not a standard crisis and response strategies should be chosen based on what the message signals about consistency, motives, and who you risk alienating.Read the full paper here:https://www.tandfonline.com/doi/full/10.1080/00218499.2025.2458370To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

In this episode, Heesoo Kim (University of Oregon) joins me to discuss her Journal of Advertising Research article, “Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough,” coauthored with Hongsik John Cheon (Soongsil University).Heesoo and I explore how advertisers can earn an “attentional breakthrough” when audiences are multitasking across screens. Across four studies, the research shows that embedding an unfamiliar cue, like a scientific or technical term, can trigger selective attention and deeper processing, but mainly when people’s second-screen activity is congruent with the ad, such as looking up the unfamiliar term while watching. Under those congruent multitasking conditions, unfamiliar cues improve ad recall. Under incongruent multitasking, the benefit disappears.We also discuss the practical playbook. The takeaway is not “add jargon,” but “add a curiosity spark” that reliably converts distraction into relevant second-screen behavior. For marketers, that means designing unfamiliar cues that create a clean information gap, making it easy for consumers to resolve that gap in the moment, and ensuring the second-screen path reinforces the brand and the core message rather than pulling attention away from it.Read the full paper here:https://www.tandfonline.com/doi/full/10.1080/00218499.2025.2470510To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

In this episode, Shuyu Lei (Nankai University) joins us for a conversation led by Shan Jian (PhD Candidate, Nankai University) to discuss her Journal of Advertising Research article, “How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses: Shopping in Jumping Tempo,” coauthored with Qi Wu (Nankai University) and Jiangang Du (Nankai University).Shuyu and Shan unpack when fast versus slow background music helps video ads perform better. Using a large-scale analysis of 26,025 video ads plus three experiments, the research shows a clear interaction: fast-tempo (vs. slow-tempo) music increases purchase intentions for promotion-focused ads, while tempo has no meaningful effect for prevention-focused ads.They also discuss why the effect emerges, focusing on time pressure and the decision-making strategies consumers adopt. The practical takeaway is that tempo is not a universal “make it upbeat” lever. It works best when it fits the ad’s motivational framing, especially when the message is about gains, advancement, and positive outcomes.Read the full paper here:https://www.tandfonline.com/doi/full/10.1080/00218499.2025.2464277To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

In this episode, Wei-Fen Chen (Lecturer in Marketing, University of Leicester School of Business) joins me to discuss her Journal of Advertising Research article, “When to Appeal to Cultural Capital in Advertisements: Cultural Capital Appeals Increase Purchase Intentions for High- but Not Low-Priced Products,” coauthored with Xue Wang (Assistant Professor, Business School, Beijing Normal University) and Chenyang Shao (Doctoral Student, Business School, Beijing Normal University).Wei-Fen and I explore how invoking cultural sophistication in ads—through references to art, heritage, or refined taste—can strengthen purchase intent, but only for higher-priced products. Across three studies spanning categories from wine and bottled water to face masks, the team finds that when cultural capital cues align with economic signals, consumers process the ad more fluently and respond more positively. For low-priced products, though, these appeals backfire or fail to move the needle.We also discuss how this research clarifies when marketers should use cultural capital storytelling, why pricing strategy matters more than demographic targeting, and how brand tiers can selectively apply these cues to premium lines.Read the full paper here:https://doi.org/10.1080/00218499.2025.2464291Listen to the podcast here:https://www.buzzsprout.com/2250188And watch this and more content on our YouTube page:https://www.youtube.com/@journalofadvertisingresearchTo keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

Do consumers respond differently to AI avatars that look human versus those that look cartoon-like? In this episode, June-Ho Chung (Inha University) and Sungjun “Steven” Park (Queen Mary University of London; National Chengchi University) join me to discuss their Journal of Advertising Research article, Designing AI Agents for New Product Endorsement: Do Human-Like or Cartoon-Like AI-Generated Endorsers Evoke More Positive Ad Engagement from Consumers? The article is co-authored with Yiting (Tami) Chu (National Chengchi University). We talk about why human-like AI avatars tend to generate stronger engagement and positive emotions, especially when promoting new or unfamiliar products. June-Ho and Steven walk through controlled experiments that compare human-like and cartoon-style endorsers across preference, emotions, and ad engagement. We discuss why familiarity with faces can shape reactions and when a simpler, cartoon style may still fit the brief. Finally, we translate the findings into practical guidance for creative teams choosing avatar style for new product ads.Read the full paper here:https://www.tandfonline.com/doi/full/10.1080/00218499.2025.2497615To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

Do big life changes make people more open to seeing the same ad again and again? In this episode, Ben Borenstein and Luke Nowlan join me to share insights from their Journal of Advertising Research article, “Life Transitions Influence Response to Ad Repetition: When Times of Change Increase Preference for Repeat Advertising Experiences,” coauthored with Tyler Milfeld.Ben, Luke, and I talk through how moments like moving, changing jobs, or becoming a parent shift the way people respond to repeated ads. Across four experiments, they find that consumers in a life transition actually sustain enjoyment of repeated ads and form more positive brand attitudes — rather than tuning out. We also discuss why predictability feels comforting in times of change, how advertisers can spot these moments using behavioral signals, and what this means for ad frequency and targeting strategies.Read the full paper here:https://doi.org/10.1080/00218499.2025.2464306To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

Can the way ads are scheduled change whether people watch or skip? In this episode, Dr. Mi Hyun Lee (Northwestern University) and Dr. Jaewon Royce Choi (Louisiana State University) join me to talk about their Journal of Advertising Research article, Acceptance Propensity of Pre-Roll Skippable Ads: An Analysis of Large-Scale Clickstream Data Using Dynamic Linear Models, coauthored with Su Jung Kim.We dig into their concept of ad acceptance propensity — the underlying tendency to accept rather than skip an ad — and how it shifts depending on how ads are placed. Drawing on a dataset of 10,000 users and 36,000 ad exposures from a major video platform, they show that predictable, frequent exposures lower acceptance while irregular, spaced exposures boost it. We also talk about how their dynamic linear modeling approach lets researchers go beyond observed behavior to estimate hidden states, why this matters for both scholars and practitioners, and how advertisers can rethink reach and frequency.Read the full paper here:https://www.tandfonline.com/doi/full/10.1080/00218499.2025.2464294Listen to the podcast here:https://www.buzzsprout.com/2250188And watch this and more content on our YouTube page:https://www.youtube.com/@journalofadvertisingresearchTo keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

Can the depth of field in a video ad change how consumers process the message? In this episode, Dr. Lam An (University of Winnipeg) joins me to discuss his Journal of Advertising Research article, “The Effectiveness of Background Blurriness in Video Advertisements: How Video Background Blurriness and Construal Level Shape Consumer Perception.”Lam explains how blurry versus clear backgrounds interact with message type. Blurry backgrounds make concrete, detail-heavy, near-term messages easier to process, while clear backgrounds align better with abstract, big-picture, future-oriented themes. Together we talk through his series of lab experiments and a field test on Meta that show how these simple production choices can significantly impact ad effectiveness. Lam also shares what this means for advertisers in practice—whether you’re promoting a limited-time deal, building long-term brand equity, or trying to stand out in a crowded feed.Read the full paper here:https://www.tandfonline.com/doi/full/10.1080/00218499.2025.2464281Listen to the podcast here:https://www.buzzsprout.com/2250188And watch this and more content on our YouTube page:https://www.youtube.com/@journalofadvertisingresearchTo keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

When a movie rolls out in stages, how do you decide where the ad dollars go first week in theaters, later weeks, discs and TVOD, then streaming? In this episode, Prof. Sönke Albers walks me through his Journal of Advertising Research article, “Optimal Rules for Advertising Budget Allocation Across Movie Versions Marketed in Sequential Distribution Stages.”Sönke explains a simple, Excel-friendly rule that accounts for both stage size and long-term ad elasticity, plus the carryover and spillover that early ads create for later stages. The takeaway is clear: when there are meaningful carryover effects, front-loading spend early typically pays twice, but you still need to weight each stage by its expected profit and responsiveness. He also shows how the cascading structure scales to any number of release stages and why optimizing real profit beats rules that only look at elasticities.We talk practicals for studios and any brand with staggered launches books, games, product lines and why getting decent elasticity estimates can materially improve outcomes.Read the full paper here:https://www.tandfonline.com/doi/full/10.1080/00218499.2025.2464282Listen to the podcast here:https://www.buzzsprout.com/2250188And watch this and more content on our YouTube page:https://www.youtube.com/@journalofadvertisingresearchTo keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

How is generative AI changing the creative process inside agencies? In this episode, Carla Ferraro, Sean Sands, and Vlad Demsar join me to unpack insights from their Journal of Advertising Research article, “Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising,” coauthored with Andrew Kohn.We talk about what senior agency leaders are actually doing with GenAI right now, where it reliably speeds up ideation, testing, and production, and where human guidance is still essential. The team shares why originality, ethics, and over-reliance on historical data remain real concerns, plus practical guardrails around brand fit, copyright, and data privacy. We also get into training and transparency, how teams can treat AI as a creative partner rather than a replacement, and smart next steps for research on consumer reactions and team workflows.Read the full paper here:https://www.tandfonline.com/doi/full/10.1080/00218499.2025.2464305Listen to the podcast here:https://www.buzzsprout.com/2250188And watch this and more content on our YouTube page:https://www.youtube.com/@journalofadvertisingresearchTo keep up to date on the latest JAR news sign up for our newsletter:https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn:https://www.linkedin.com/company/82528291/admin/To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

Does calling out AI in your creative spark conversation or scare people off? In this episode, Sara Hanson, Jeffrey Carlson, and Heather Pressler unpack their Journal of Advertising Research article, “The Differential Impact of AI Salience on Advertising Engagement and Attitude: Scary Good AI Advertising.”We dig into AI salience, meaning how obvious it is that AI made the ad through disclosures or clearly AI-looking imagery. Across four studies, they find a split effect. AI-salient ads boost engagement like more likes and longer comments, but they also trigger fear and reactance that lower ad attitudes and can dampen conversion intent. The team talks about how to handle disclosures, where AI fits along the funnel, and why finding the right balance is key.Read the full paper here:https://www.tandfonline.com/doi/full/10.1080/00218499.2025.2464307Listen to the podcast here:https://www.buzzsprout.com/2250188And watch this and more content on our YouTube page:https://www.youtube.com/@journalofadvertisingresearchTo keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

What really changes inside an ad agency when GenAI shows up? In this episode, Weila Cui joins us to unpack her Journal of Advertising Research article, “Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process Model for Human–AI Collaboration,” coauthored with Martin J. Liu and Ruizhi Yuan. Interviewed by David Ji, Weila walks us through a practical four-stage roadmap—readiness, co-creativity (co-inspiration → co-generation → co-calibration), validation (agency + client loops), and execution—that shows GenAI isn’t just speeding things up; it’s reshaping how ideas emerge, get refined, and make it to market.  We dig into what “good” looks like in real workflows: building team mindset and skills, structuring feedback loops, balancing rapid AI ideation with human judgment, and tightening cross-functional handoffs so AI-assisted concepts ship cleanly across channels. We also get candid about the bumps—creative resistance, unpredictable outputs, cultural and brand-fit issues, and evolving legal/ethical questions—and how agencies are documenting prompts, fine-tuning models, and codifying best practices to learn project by project.Read the full paper here:https://www.tandfonline.com/doi/full/10.1080/00218499.2024.2445362Listen to the podcast here:https://www.buzzsprout.com/2250188And watch this and more content on our YouTube page:https://www.youtube.com/@journalofadvertisingresearchTo keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

Where’s the line between “helpful” and “a bit creepy”? In this episode, Dr. Pengfei Xie joins me to unpack findings from his Journal of Advertising Research article, “The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-Generated Ads: Striking the Right Balance Between Utility and Threat,” coauthored with Hongjie Sun and Yan Sun.  We break down their core result: consumer attitudes peak at a moderate level of personalization—then drop off when ads get overly tailored. Pengfei explains the psychology behind it (a utility-vs-threat trade-off they call PUTD) and why privacy concerns make that curve even steeper. We also talk through their trio of experiments across categories (travel, sports drinks, smart speakers) and what it means for marketers in practice: segment for privacy sensitivity, be transparent about data use, and shoot for the “just-right” middle.Read the full paper here:https://www.tandfonline.com/doi/full/10.1080/00218499.2025.2462405?src=exp-laListen to the podcast here:https://www.buzzsprout.com/2250188And watch this and more content on our YouTube page:https://www.youtube.com/@journalofadvertisingresearchTo keep up to date on the latest JAR news sign up for our newsletter:https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn:https://www.linkedin.com/company/82528291/admin/To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

Can the fit between an ad and the program around it change how long people watch? In this episode, Dr. Wen Xie joins me to share insights from his Journal of Advertising Research article, “An Empirical Examination of the Ad Program Congruence Effect on Ad Viewing Behaviors: Evidence from TVision Data,” coauthored with Ming Chen and Chunxiao Xue.Wen and I talk through what happens when ad themes line up with program themes, drawing on millions of second-by-second attention records from TVision. He explains why congruence lifts attention in some categories like entertainment and finance, but not in others like politics or food. We also dive into when in the program congruence makes the most difference, and why the beginning and end of a show are sweet spots. Wen also shares how they measured “fit” between ads and programs and what this means for media planning going forward.Read the full paper here:https://www.tandfonline.com/doi/full/10.1080/00218499.2025.2464286?src=exp-laListen to the podcast here:https://www.buzzsprout.com/2250188And watch this and more content on our YouTube page:https://www.youtube.com/@journalofadvertisingresearchTo keep up to date on the latest JAR news sign up for our newsletter:https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn:https://www.linkedin.com/company/82528291/admin/To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

Can AI imagery hurt luxury advertising? In this episode, Rita Ngoc To, Parichehr “Perry” Kianian, Yi-Chia Wu, and Zhe Zhang unpack their Journal of Advertising Research article, “When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands.” The team walks through three studies that span a real email field test and two lab experiments. The throughline is clear. When a luxury ad discloses AI-generated imagery, people infer low effort, see the ad as less authentic, and respond less favorably. Mainstream brands do not suffer the same hit. The group also shows a practical fix. Use AI to create highly creative visuals. Strong creativity lifts perceived effort and authenticity, which softens the negative impact of disclosure.  Read the full paper here:https://www.tandfonline.com/doi/full/10.1080/00218499.2025.2454120Listen to the podcast here:https://www.buzzsprout.com/2250188And watch this and more content on our YouTube page:https://www.youtube.com/@journalofadvertisingresearchTo keep up to date on the latest JAR news sign up for our newsletter:https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn:https://www.linkedin.com/company/82528291/admin/To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

What happens when a virtual influencer reveals a sponsorship? In this episode, Dr. Jiemin Looi (Hong Kong Baptist University) joins us to discuss her Journal of Advertising Research article, “Sponsorship Disclosure in Virtual Influencer Marketing: Assessing Users’ Sentiment and Engagement Toward Virtual Influencer Endorsements,” coauthored with Anna Kim and Zihang Yi.Dr. Looi explains how the team combined computational analysis and an online experiment to uncover the complexities of sponsorship disclosure in virtual influencer marketing. In Study 1, they analyzed 48,147 Instagram comments on Lil Miquela’s posts, using topic modeling, sentiment and emoji analysis, and engagement metrics. Results revealed a paradox: users showed more positive sentiment toward sponsored posts, but engagement was stronger for non-sponsored content. In Study 2, a controlled experiment with 159 U.S. Instagram users replicated these effects—non-sponsored posts drove higher parasocial interaction and engagement. Interestingly, the findings also challenged the Persuasion Knowledge Model, showing that sponsorship disclosures did not activate defensive skepticism in the way theory predicts.The conversation touches on users’ ongoing confusion about whether virtual influencers are human or machine, how “uncanny valley” effects create both admiration and discomfort, and why brands need to interpret engagement metrics more cautiously when working with AI-powered personas. Dr. Looi also shares practical advice for advertisers on balancing transparency, authenticity, and trust in this emerging space.Read the full paper here:https://www.tandfonline.com/doi/full/10.1080/00218499.2025.2464300Listen to the podcast here:https://www.buzzsprout.com/2250188And watch this and more content on our YouTube page:https://www.youtube.com/@journalofadvertisingresearchTo keep up to date on the latest JAR news sign up for our newsletter:https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn:https://www.linkedin.com/company/82528291/admin/To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

Can advertising to couples unlock more powerful effects than targeting individuals alone? In this episode, Dr. Yueyue Zhang and Dr. Furong Wang (Xiamen University) discuss their Journal of Advertising Research article, “Targeting Couples: Are Dyad Exposures Greater Than One Plus One? Shared Information and Joint Decision-Making Effects in Advertising.” The authors reveal how shared exposure to an ad by couples enhances persuasion - not just by doubling reach, but by triggering richer interpersonal communication and joint decision-making processes. They explain why these "dyadic effects" matter for brands targeting products that couples tend to buy together, and why advertisers should think differently about media planning and message design for shared audiences. Yueyue and Furong also talk about how their findings can be extended to other close relationships, and what advertisers need to consider when trying to amplify purchase intent through shared experiences.Read the full paper here: https://www.tandfonline.com/doi/full/10.1080/00218499.2025.2464290Listen to the podcast here: https://www.buzzsprout.com/2250188And watch this and more content on our YouTube page: https://www.youtube.com/@journalofadvertisingresearchTo keep up to date on the latest JAR news sign up for our newsletter:https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn:https://www.linkedin.com/company/82528291/admin/To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

Is the metaverse really the next big thing in advertising—or just another overhyped tech trend? In this episode, Dr. Amy Yau (Cardiff University) and Will Zhang (University of Edinburgh) talk about their Journal of Advertising Researcharticle, “What Drives Advertisers Toward or Away From Immersive Virtual Spaces? The Metaverse Conundrum: Affordances and ‘Disaffordances’ Through the Eyes of Advertisers.”The conversation explores how advertisers perceive both the promise and the pitfalls of metaverse platforms. Drawing on in-depth interviews with 48 advertising professionals across 13 countries, the authors reveal the affordances—like immersive brand experiences and symbolic signals of innovation—as well as the disaffordances, such as poor interoperability, low consumer adoption, and unclear ROI. Amy and Will share why some brands are diving in, why others are staying out, and what needs to change before widespread adoption becomes a reality. They also talk about the power dynamics between junior and senior advertisers, consumer readiness, and how metaverse hype stacks up against the practical challenges brands face.Read the full paper here: https://www.tandfonline.com/doi/full/10.2501/JAR-2024-020?needAccess=trueListen to the podcast here: https://www.buzzsprout.com/2250188 And watch this and more content on our YouTube page: https://www.youtube.com/@journalofadvertisingresearch To keep up to date on the latest JAR news sign up for our newsletter:https://lp.constantcontactpages.com/su/mtD04QN And follow us on LinkedIn:https://www.linkedin.com/company/82528291/admin/ To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

Do sad stories lead to more donations—and does it matter who’s asking? In this episode, Dr. Shirley Y. Y. Cheng (University of the Fraser Valley) discusses her Journal of Advertising Research article, “Does Sadness Sell? The Use of Negative Emotions in Fundraising Appeals: Fundraising Strategies for For-profit and Nonprofit Organizations,” co-authored with Dr. Connie Li and Dr. Gerard P. Prendergast.Drawing on two experiments, the authors examine how the intensity of negative emotion in fundraising appeals interacts with organizational stereotypes. The podcast dives into the study's key insight: nonprofit organizations benefit from emotionally charged messaging, while for-profit organizations can suffer backlash when using the same tactics. Dr. Cheng shares why emotional congruence and processing fluency matter—and what this means for brands pursuing cause-related marketing and corporate philanthropy. Listeners will also hear how the team designed their experiments, what surprised them, and how these findings can help marketers more effectively craft persuasive appeals.Read the full paper here: https://www.tandfonline.com/doi/full/10.1080/00218499.2025.2464288Listen to the podcast here: https://www.buzzsprout.com/2250188And watch this and more content on our YouTube page: https://www.youtube.com/@journalofadvertisingresearch To keep up to date on the latest JAR news sign up for our newsletter:https://lp.constantcontactpages.com/su/mtD04QN And follow us on LinkedIn:https://www.linkedin.com/company/82528291/admin/ To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

JAR Podcast: Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness PerspectiveWhat’s the best way for influencers to combine images, videos, and captions to boost engagement? In this episode, Dr. Yang Feng (University of Florida) and Dr. Quan Xie (Southern Methodist University) discuss their Journal of Advertising Research article, “Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective: How Post Topic and Visual Type Intertwine to Boost Consumer Engagement.”The authors explain how beauty and fashion influencers can improve engagement by matching complex topics with rich visuals—like using video when introducing a product—and simpler visuals like photos or albums for discount offers or friend referral posts. They also share what their large-scale analysis of 12,000 real branded Instagram posts reveals about common mismatches between influencer practices and what actually works. You’ll also hear tips for brands and creators on how to improve content strategy and why albums might be underrated.Read the full paper here: https://www.tandfonline.com/doi/full/10.1080/00218499.2025.2464287Listen to the podcast here: https://www.buzzsprout.com/2250188 To keep up to date on the latest JAR news sign up for our newsletter:https://lp.constantcontactpages.com/su/mtD04QN And follow us on LinkedIn:https://www.linkedin.com/company/82528291/admin/ To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

Can a simple phrase like “That’s it!” change how consumers perceive prices? In this episode, Dr. Dikla Perez (Bar-Ilan University), Dr. Gal Mazor (Bar-Ilan University), and Dr. Ann Kronrod (University of Massachusetts) discuss their Journal of Advertising Research article, "That’s It! How Short Exclamations Boost the Effectiveness of Price Communications."The authors explain how short exclamations—like “That’s it!” or “Period.”—make prices feel clearer and fairer, leading to higher consumer engagement. Their research, which includes lab experiments and a large-scale field study, shows that these simple phrases can reduce perceived price complexity and increase trust in pricing—especially in high-cognitive-load situations like mobile shopping. They also share practical insights on when and where brands should use such “containing language” to improve price transparency and drive conversions. Read the full paper here: https://www.tandfonline.com/doi/full/10.2501/JAR-2024-025?scroll=top&needAccess=trueTo keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

How accessible is social media for consumers with visual and hearing impairments? In this episode, Dr. Mary Anne Raymond (Clemson University), Hillary Smith (Clemson University), and Dr. Les Carlson (University of Nebraska) discuss their Journal of Advertising Research article, co-authored with Dr. Aditya Gupta (Illinois State University).They share findings from their study on digital accessibility gaps in social media content. Their research examined hundreds of brand posts across major platforms, revealing that most posts lack accurate alt text and captions, making them inaccessible for blind and deaf consumers. They also discuss insights from interviews and focus groups with affected consumers, illustrating the real-world consequences of these accessibility failures.The conversation also covers policy implications, brand responsibilities, and the growing legal risks of inaccessible digital content. With lawsuits on the rise and social commerce expanding rapidly, the need for proactive accessibility solutions has never been greater.Read the full paper here: https://www.tandfonline.com/doi/full/10.2501/JAR-2024-026?src=exp-la#d1e155To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

Does an influencer’s follower count really impact brand success? In this episode, Dr. Eva A. van Reijmersdal (University of Amsterdam) discusses her Journal of Advertising Research article, co-authored with Dr. Tatiana Domingues Aguiar (Tilburg University) and Dr. Guda van Noort (University of Amsterdam).Dr. van Reijmersdal shares findings on how micro-, macro-, and mega-influencers affect brand awareness, attitudes, and purchase intentions. The study reveals why micro-influencers (under 100K followers) often drive stronger brand responses—they are seen as more credible and relatable than their larger counterparts.We also explore the psychological mechanisms at play, including wishful identification, credibility, and perceived similarity. What makes smaller influencers more persuasive, and when might brands benefit from partnering with larger influencers instead? Read the full paper here: https://www.tandfonline.com/doi/full/10.2501/JAR-2024-024To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

How much does a 3D virtual experience really matter in marketing? In this episode, Dr. Kirsten Cowan (University of Edinburgh), Associate Editor of the Journal of Advertising Research, hosts a discussion with the full author team behind "Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?"Dr. Alena Kostyk (EDHEC Business School), Dr. Jie Sheng (Macau University of Science and Technology), Andrew Murchie (Deep Vision Studios), and Stephen Preston (St. Giles’ Cathedral, Edinburgh) break down their research on stereoscopic (3D) vs. monoscopic (2D) VR and its impact on marketing outcomes. They discuss when 3D enhances telepresence and realism, when 2D is just as effective, and what this means for brands investing in immersive experiences.The conversation also covers the cost-benefit trade-offs of 3D VR, real-world brand applications, and how advertisers can use these insights to make better decisions. If you’re working with VR in advertising or brand strategy, this episode is a must-listen.Read the full paper here: https://www.tandfonline.com/doi/full/10.2501/JAR-2024-021To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QN And follow us on LinkedIn: https://www.linkedin.com/company/82528291/To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

How can brands use immersive advertising to engage consumers? In this episode, Dr. Cece X. Y. Leung (University of North Texas) discusses her Journal of Advertising Research article, co-authored with Dr. Dimitrios Buhalis (Bournemouth University) and Dr. Giampaolo Viglia (University of Portsmouth).We explore how brands in travel, hospitality, and entertainment use virtual and augmented reality to create interactive ad experiences. Dr. Leung shares insights on South Korea’s virtual tourism campaigns, Emirates Airlines’ 3D booking tools, and the "Attract, Convert, Delight" approach to immersive ads.Read the full paper here: https://www.tandfonline.com/doi/full/10.2501/JAR-2024-019To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

In this episode, Alicia Barker, Senior Marketing Scientist at the Ehrenberg-Bass Institute, interviews Celine Northcott, a Research Fellow at the South Australian Health and Medical Research Institute (SAHMRI), about her latest research paper titled "How Message Framing and Visual Cues Drive Health-Related Ad Effectiveness: Consumer Response to Social and Mass Media Promotion for Pregnancy Screening Programs.”  Co-authored with Philippa Middleton, Maria Makrides, and Lucy Simmonds, the study explores how different message framing and visual cues in health-related advertising can impact consumer behavior, particularly in promoting omega-3 screening programs during pregnancy. Celine discusses the key findings and practical implications of the research, offering valuable insights for public health campaigns. Tune in to discover how strategic messaging can enhance the effectiveness of health promotions.Listen to the podcast here: https://www.buzzsprout.com/2250188  Or watch on YouTube:https://youtu.be/AVX7pPYxLmAAnd read the full paper here:https://www.journalofadvertisingresearch.com/content/64/1/18To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

Join us in our latest podcast as we delve into the fascinating world of charitable giving with Tongmao Li, a doctoral student from the University of Florida's Warrington College of Business. In our latest episode, we explore the impactful research titled "How Charitable Appeals Shape Donors' Donation Choices". This study uncovers the nuances of how positive and negative appeals influence donor behavior, providing actionable insights for enhancing the effectiveness of charitable campaigns.This enlightening study is co-authored by Jihao Hu from the Chinese University of Hong Kong, Tongmao Li from the University of Florida, and Zhimin Zhou from Shenzhen University. Together, they have conducted comprehensive research that reveals how different types of appeals can either broaden or narrow donors' cognitive scope, ultimately shaping their preference for autonomy-oriented versus dependency-oriented donations.Listen to the podcast here: https://www.buzzsprout.com/2250188  Or watch on YouTube:https://youtu.be/OluBDooReQEAnd read the full paper here: https://www.journalofadvertisingresearch.com/content/early/2024/01/23/JAR-2024-002 #Podcast #CharitableGiving #Research #MarketingInsights #HigherEducation #Philanthropy #NonProfitMarketingTo keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

We are excited to announce our latest podcast episode featuring an in-depth discussion with Tyler Milfeld from Villanova University and Eric Haley from the University of Tennessee, Knoxville! These esteemed researchers have co-authored an intriguing study titled "Purpose Advertising and the Credibility Gap: How Consumers Respond to Established Versus Emergent Brand Activist Messaging."In this episode Tyler and Eric share their groundbreaking findings and offer practical insights for brands looking to navigate the complex landscape of purpose-driven advertising. We learn more about:The impact of brand activism on consumer attitudes and purchase intentions.Differences in consumer responses to established activist brands (like Nike and Patagonia) versus emergent activist brands.The role of personal issue knowledge in moderating these effects.Listen to the podcast: https://www.buzzsprout.com/2250188Or watch it on on YouTube: https://youtu.be/d7gdoMntYxk And read the full article here: https://www.journalofadvertisingresearch.com/content/64/2/175#Podcast #BrandActivism #MarketingResearch #PurposeAdvertising #ConsumerBehavior #BrandStrategyTo keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

We are thrilled to announce our latest podcast episode featuring an insightful interview with Aaron Michelon! Aaron, along with co-authors Steven Bellman, Margaret Faulkner, Justin Cohen, and Johan Bruwer, recently had their research titled "Why Shorter Advertisement Breaks Reduce Radio Advertisement Avoidance” published in JAR. In This Episode:- Discover how low-clutter radio stations with shorter advertisement breaks attract larger audiences.- Learn why shorter advertisement breaks lead to more effective ad recall and reduced listener avoidance.- Understand practical strategies for maximizing the impact of radio advertising in today’s competitive media landscape.Don't miss this deep dive into the strategies that make radio advertising more impactful and less intrusive. Read the full article here: https://www.journalofadvertisingresearch.com/content/64/2/175#Podcast #MarketingScience #RadioAdvertising #AdvertisingEffectiveness #LowClutterAds #AudienceEngagementTo keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

Join us in our latest podcast episode as we explore the innovative use of virtual reality (VR) technology in prosocial advertising with Da Qian from East China University of Science and Technology. I had the privilege to interview Da Qian about his research featured in the Journal of Advertising Research, titled "Put Yourself in the Donee’s Shoes: The Effect of Virtual Reality on Charitable Donations.” The study is co-authored with Ou Li from Hangzhou Normal University, Zhigeng Pan from Nanjing University of Information Science and Technology, and Han Qiu from Hangzhou Normal University. Together, they investigate how VR can significantly enhance the effectiveness of charitable donations compared to traditional advertising methods.In this episode, we discuss:- The role of VR in creating immersive experiences that can increase empathy and existential guilt among potential donors.- The study’s findings that VR advertising leads to higher donation rates and larger donation amounts.- Practical implications for charities and marketers on how to leverage VR technology to boost their fundraising efforts.Listen to the podcast: https://www.buzzsprout.com/2250188Or watch it on on YouTube: https://youtu.be/E2LOEqrTYm0 And read the full article here: https://www.journalofadvertisingresearch.com/content/64/2/229#Podcast #Marketing #VirtualReality #CharitableDonations #AdvertisingResearch #EmpathyTo keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

Join us in our latest podcast episode as we delve into the intriguing world of sonic branding and the implicit effects of music on visual scenes in advertising. We had the privilege to interview Daniel Müllensiefen from the University of London, co-author of the groundbreaking study titled "Musical Manipulation of Visual Scenes in Video, Film, and TV Advertisements: A Large-Scale Investigation into The Implicit Effects of Sonic Branding.” The research is co-authored with Sebastian Silas from Hochschule für Musik, Theater und Medien and David John Baker from the University of Amsterdam. In this episode, we explore:The dual-framework theory used to interpret the interplay between explicit (conscious) and implicit (unconscious) information processing in advertising.The methodology and findings from their large-scale investigation into how music can bias emotional-semantic judgments of visual scenes.Practical implications for marketing practitioners on leveraging music to enhance the effectiveness of advertisements.Whether you're a marketing professional, academic, or simply curious about the psychological impact of music in media, this episode is worth a listen. Read the full article here: https://www.journalofadvertisingresearch.com/content/64/2/192#Podcast #Marketing #SonicBranding #Advertising #MusicPsychology #ImplicitTestingTo keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

Join us in our latest podcast episode as we dive deep into the fascinating world of sponsorship-linked marketing with the expert, Jonathan A. Jensen, from the University of North Carolina at Chapel Hill. I had the privilege to interview Jonathan about his new research featured in the Journal of Advertising Research, titled "Searching for the Holy Grail of Sponsorship-Linked Marketing: A Comprehensive, Generalizable Sponsorship Retention Model."In this episode, we explore:The challenges brand marketers face in predicting successful long-term sponsorship partnerships.Insights from an extensive dataset of over 5,800 sponsorships that investigate factors influencing sponsor retention.The managerial implications of Jonathan's predictive model, which has the potential to revolutionize how sponsorship investments are assessed and managed.Read the full article here: https://www.journalofadvertisingresearch.com/content/64/2/135#Podcast #Marketing #Sponsorship #PredictiveAnalytics #BrandManagement #AdvertisingResearchTo keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

New JAR Podcast with Junwei (Jerry) YuWe are excited to share that our latest podcast episode features Junwei (Jerry) Yu, co-author of the research article "The Effectiveness of Implied Explosion in Perfume Ads” that appears in the June 2024 issue of JAR. The article is co-authored with Olivier Droulers and Sophie Lacoste-BadieKey Insights from the Article:🔹 Implied Explosion Technique: The study explores how implied explosion in advertisements can convey scent intensity and persistence, enhancing consumer perception and purchase intention.🔹 Global Applicability: Tested with participants from the USA, France, China, and the UK, the findings suggest that this technique is effective across different cultures.🔹 Managerial Implications: Advertisers are encouraged to use implied explosion in simpler advertisement formats, integrating it through semantic cues like slogans and visual elements. Read the full article here: https://www.journalofadvertisingresearch.com/content/64/2/154#Marketing #Advertising #Podcast #PerfumeAds #ConsumerBehavior #SensoryMarketing #ResearchTo keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

Explore the fascinating findings from the article "Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change" by Matthew Pittman (University of Tennessee), Tyler Milfeld (Villanova University), and Kibum Youn (University of Tennessee), with Colin Campbell, Editor of the Journal of Advertising Research.Join us as we delve into:The impact of single versus multiple green tips on brand attitudes among consumers with varying levels of environmental concern.Why a single green tip is more effective for consumers with low environmental concern.The role of perceived brand authenticity in shaping consumer responses to green advertising.Through three comprehensive studies, the authors provide actionable insights on optimizing green message strategies to enhance brand perception and encourage sustainable behavior.Don't miss this insightful discussion with these expert authors!Read the full article here: https://www.journalofadvertisingresearch.com/content/early/2024/01/05/JAR-2024-001To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

Dive deep into the fascinating insights from the article "The Impact of Advertising on a Company’s Stock Price" by Shuba Srinivasan (Boston University) and Dominique Hanssens (University of California, Los Angeles), with our special guest moderator, Jonathan Knowles, founder at Type 2 Consulting.Join us as they explore:How advertising can positively impact company value by strengthening brand perception among investors.The conditions under which advertising can have positive, neutral, or negative effects on stock price.The intriguing reverse effect: how changes in company value can influence future advertising spending decisions.The authors synthesize research from over 250 journal articles to provide a comprehensive view of the relationship between advertising and company value. They discuss the synergy between consumer and investor value, highlight the pitfalls of price promotions, and emphasize the importance of strategic advertising investments.Don't miss out on an insightful discussion with these renowned experts!Read the full article here: https://www.journalofadvertisingresearch.com/content/early/2024/03/27/JAR-2024-009To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

Can We Turn ASMR Experiences Into Advertising? College-Age Consumers’ Perceptions Of ASMR Contents and AdvertisementsIn this episode, Susanna S. Lee from Temple University tells us more about studies she and co-author Huan Chen from the University of Florida conducted about how ASMR (those whispery, tingly videos) is making its way into ads. They looked at what young adults think about this trend, analyzing thousands of comments on IKEA’s ASMR ad campaign. Their study reveals that while ASMR might seem odd at first, many find it relaxing and helpful for stress or sleep. On the ad side, it turns out that soft voices and focusing on the product can really grab people's attention, with a good chunk of viewers reacting positively. Read the article: https://www.journalofadvertisingresearch.com/content/63/4/335.abstractAuthors:Susanna S. Lee, Temple University: https://klein.temple.edu/directory/susanna-lee-tuq69671Huan Chen, University of Florida: https://www.jou.ufl.edu/staff/huan-chen/To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

How Brand Managers Can Maximize Engagement with ASMR YouTube Content: Influencers Who Give You ‘the Tingles’ via Autonomous Sensory Meridian Response Cues How can brand managers maximize their engagement with tingle-inducing ASMR videos on YouTube?  This JAR study about autonomous sensory meridian response (ASMR)—the condition that causes a pleasurable tingling across the head, neck and other areas of the body—offers evidence that brands risk being perceived as “inauthentic intruders” when advertising within ASMR communities. Hear from the authors why brands should consider collaborating with ASMR influencers, especially those who are highly visible and/or terrific at building emotional connections with viewers. Read the article: https://www.journalofadvertisingresearch.com/content/63/4/313Authors:Victoria Broadbridge, Senior Teaching Fellow, University of Portsmouth Giandomenico Di Domenico, Assistant Professor in Marketing, Cardiff UniversityFederico Mangiò, Postdoctoral Research Fellow in Marketing, University of Bergamo, ItalyTo keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

Things learned early in life are recognized faster and more accurately, according to the age-of-acquisition effect, a phenomenon studied widely in psychology research. Does this apply to brand recognition, too? Yes, according to a 2010 study (Ellis, Holmes, and Wright, 2010) —but now challenged by an article in JAR. Listen as authors Peilin Phua and Bill Page (University of South Australia) discuss their team’s findings that brand exposure frequency and usage recency have a much greater effect on recognition than age-of acquisition itself.Read the article: https://www.journalofadvertisingresearch.com/content/63/4/370 Does Childhood Exposure to a Brand Improve Brand Name Recognition? Comparing Age-of-Acquisition Effects with Ongoing Brand Exposure and Experience By (all at University of South Australia):·      Peilin Phua, Lecturer, UniSA Business and Senior Marketing Scientist, Ehrenberg-Bass Institute for Marketing Science·      Bill Page, Senior Marketing Scientist, Ehrenberg-Bass·      Giang Trinh, Associate Professor, UniSA Business and Senior Marketing Scientist, Ehrenberg-Bass ·      Nicole Hartnett, Senior Marketing Scientist, Ehrenberg-Bass·      Rachel Kennedy, Research Professor, Director and Co-founder, Ehrenberg-Bass To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

How worried are brands about their ads getting placed near negative content as a result of programmatic advertising? How serious can the impact on consumers’ brand perceptions be? More than you would expect, according to Ross Johnson and Farnoosh Khodakarami, whose work published in JAR on brand safety stemmed from a simple question from an advertising executive: Is there academic research in this area? (Their findings contradict some industry research.) Catch JAR’s Episode 2 of its podcast series as we go backstage with Ross and Farnoosh, get their take on what worked and didn’t work in their study, and next steps for future researchers.Read the article: https://www.journalofadvertisingresearch.com/content/63/3/205Is Your Brand Protected? Assessing Brand Safety Risks in Digital CampaignsBy Ross W. Johnson (University of North Texas), Clay Voorhees (University of Alabama), Farnoosh Khodakarami (San Diego State University)To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/

A recent ad for Moonleaf, a Taiwanese milk tea brand, shamelessly put down viewers. Its message: “You’re already fat. You won’t get any fatter with another cup.” Another ad by UCC, a Japanese instant coffee brand, scorned: “Feel dog-tired? Nah, dogs are not as tired as you.” How do campaigns that mock customers and potential customers—an emerging form of advertising happening mostly in Asia—succeed? Get the backstory on the Journal’s inaugural podcast, featuring Eddie Luo and Ben Lowe, both at University of Kent, two of the authors of work it published on this phenomenon. This and upcoming episodes in JAR’s podcast series, led by Editor-in-Chief Colin Campbell, takes us backstage with JAR authors as we get an inside look into their work, what drove it, and what’s next in their field.Read the article: https://www.journalofadvertisingresearch.com/content/63/2/160The Advertisement Puts Me Down, but I Like It: Examining an Emerging Type of Audience-Targeted Negative AdvertisementBy Hongjie Sun (Hainan University), Yong (Eddie) Luo (University of Kent), Feifei Liu (Shandong Vocational University of Foreign Affairs) and Ben Lowe, (University of Kent)To keep up to date on the latest JAR news sign up for our newsletter: https://lp.constantcontactpages.com/su/mtD04QNAnd follow us on LinkedIn: https://www.linkedin.com/company/82528291/admin/