Lead with Storytelling

In this episode of Lead with Storytelling, I sit down with Karina Fabian—a multi-genre writer whose work spans science fiction, fantasy, devotional writing, and comedic storytelling. From dragons and nuns in space to the discipline of writing through doubt, Karina shares how stories become a form of connection, meaning, and even joy.We explore how humor sharpens storytelling, how speculative fiction opens up deeper moral questions, and why writing might just be a conversation—across time—with your reader.✨ Episode Highlights🐉 How a dragon detective was born from improv comedy🎭 The surprising link between stand-up comedy and storytelling craft🌌 Writing “nuns in space” and building believable speculative worlds✍🏽 Why writing is really about communication and connection📚 Turning writing workshops into practical, accessible books💡 Finding meaning in the stories we tell—and the ones we almost don’t share🔗 Show Notes & Links🌐 Karina Fabian’s Website👉 https://karinafabian.com📖 The Writer Boost Series👉 https://karinafabian.com/writeboost📘 Persevere in Your Writing (Book 1 – out March 2)Part of the Writer Boost series focused on staying consistent and overcoming doubt.🎓 Live Class: Publishing on Amazon (KDP Demo)👉 https://www.bigmarker.com/catholic-writers-conferences/ask-an-expert-kdp-with-karina-fabian💲 $25 | FREE for Catholic Writers Guild members (check #member-bennies for coupon)🖊️ Catholic Writers Guild👉 https://catholicwritersguild.com#LeadWithStorytelling #KarinaFabian #WritersLife #Storytelling #SciFi #Fantasy #WritingTips #CreativeProcess #CatholicWritersGuild #AuthorInterview

In this episode of Lead with Storytelling, I sit down with Rufina Ajalie to talk about her beautiful and expansive book, Open Roads, Open Hearts.This conversation explores what it means to travel not just across geography, but across identity, memory, and belonging. Rufina shares the deeper story behind the book — the moments of uncertainty, discovery, and human connection that shaped its pages.We talk about:• The emotional landscape of movement and migration• How travel changes the stories we tell about ourselves• The courage it takes to remain open in unfamiliar places• Writing as a practice of reflection and returnOpen Roads, Open Hearts is ultimately about curiosity — about meeting the world (and ourselves) with attention and generosity.If you’ve ever felt transformed by a place, a journey, or a conversation with a stranger, this episode will resonate.—📖 About the BookOpen Roads, Open Hearts is a deeply reflective exploration of travel, connection, and the stories we carry with us. Rufina invites readers to see movement not as escape, but as encounter — with landscapes, cultures, and the inner self.

What do our myths remember that history forgets?In this powerful and expansive conversation, I’m joined by Helen Nde—researcher, writer, cultural historian, and the brilliant mind behind Mythological Africans, one of the most respected platforms devoted to African folklore, mythology, and cultural memory.Born in Cameroon and now based in Atlanta, Helen brings both personal experience and deep scholarship to her work. Her upcoming book, The Watkins Book of African Folklore, is a sweeping, beautifully curated tapestry of creation stories, trickster tales, ancestral memory, moral wisdom, and the rich diversity of Africa’s oral traditions.Together, we explore:🌍 Why African folklore matters now more than ever🔍 How oral traditions preserve identity, history, and possibility✨ The role of trickster figures as moral teachers and mirrors of human complexity🔥 How colonial interpretations distorted many African myths—and what reclamation looks like today💭 Folklore as history, knowledge, resistance, and prophecy🎭 What the unseen world (spirits, ancestors, divination) reveals about our shared humanity📖 How myths continue to shape imagination, belonging, and the African futureThis episode is a feast for anyone curious about culture, spirituality, identity, storytelling, and heritage.❤️ If you enjoyed this conversation…🔔 Subscribe for more episodes on storytelling, memory, creativity, and cultural imagination.👍 Like this video to support the channel.💬 Share a comment: Which African myth or folktale has shaped your imagination?📌 Listen on Spotify:https://open.spotify.com/show/6c10NeL5nPg3fEgDoDhLT5📌 Follow Helen Nde & Mythological Africans:https://www.helennde.com/projects

What if the secret to better leadership — and better storytelling — lies not in having all the answers, but in asking the right questions?In this episode of Lead with Storytelling, I’m joined by J.R. Briggs, founder of Kairos Partnerships, coach, consultant, and author of The Art of Asking Better Questions. Together, we explore how curiosity shapes our conversations, our leadership, and even the stories we tell about ourselves and others.With warmth and wisdom, J.R. shares practical ways to cultivate a questioning mindset, why good questions build trust and transformation, and how leaders can rediscover wonder in their everyday work.✨ In this episode, we talk about:✅ Why asking better questions makes us better listeners and leaders✅ How curiosity strengthens communication and storytelling✅ The difference between “fixing” questions and “forming” questions✅ How to foster open dialogue in teams and communities✅ The spiritual discipline of curiosity and not knowingIf you’ve ever wondered how to create space for authentic connection, deep reflection, and better conversations — this episode will leave you inspired to lead with curiosity.🔗 Get J.R. Briggs’ book The Art of Asking Better Questions → https://www.ivpress.com/the-art-of-asking-better-questions

What happens when sacred stories are retold through the rhythm, language, and worldview of Indigenous peoples?In this deeply moving conversation, Terry M. Wildman—lead translator, general editor, and project manager of the First Nations Version and the newly released First Nations Psalms and Proverbs—joins Lead with Storytelling to explore how translation and storytelling can become acts of healing, reconciliation, and revelation.Terry, who is of Ojibwe and Yaqui heritage, shares the decades-long journey behind the First Nations Version—a translation of Scripture that reflects the beauty, humility, and relational worldview of Native oral traditions. From his early years serving among the Hopi to leading a diverse translation council, Terry’s story reveals how faith and culture can meet in harmony rather than conflict.Together, we explore:🌿 The spiritual and cultural roots of the First Nations Version🌿 The power of language to shape identity and deepen understanding🌿 The humility and responsibility of translating sacred texts🌿 How Indigenous storytelling reimagines Scripture as living story🌿 Gender, harmony, and the balance of Creator’s attributes🌿 Creation stories, wisdom traditions, and shared truths across cultures🌿 Why translation is not just about words—but about listening, honoring, and relationshipTerry also reflects on what it means to approach translation as a sacred calling—one that invites readers to see God’s story alive in every culture, tongue, and people.This episode is for storytellers, translators, theologians, and anyone who has ever wondered how the divine speaks through language, heritage, and imagination.🎧 Listen and watch now to rediscover the beauty of story as sacred bridge.—📖 Explore the First Nations Version: https://www.ivpress.com/first-nations-version🎧 Listen to the Lead with Storytelling Podcast on Spotify: https://open.spotify.com/show/6c10NeL5nPg3fEgDoDhLT5?si=Zzk9DlKhRMeX7gy0-lPJPw📸 Follow on Instagram: https://www.instagram.com/sochiazuh#TerryWildman #FirstNationsVersion #StorytellingMatters #LeadWithStorytelling #IndigenousWisdom #FaithAndCulture #TranslationAsArt #BiblicalTranslation #SpiritualFormation

In this episode of Lead with Storytelling, I’m joined by Sr. Allison Regina Gliot, FSP—editor at Pauline Books & Media and author of The Curse He Chose, the first installment of the In Aeternum trilogy.A lifelong lover of stories, Sr. Allison has combined her passion for fantasy with her faith, weaving a gripping narrative of vampires, spiritual battles, and the transformative power of grace. We talk about her journey as a storyteller, her life as a Daughter of St. Paul, and the deeper themes of redemption, faith, and love that run through her work.✨ What You’ll Hear in This Episode:✅ How Sr. Allison fell in love with both Jesus and storytelling✅ The inspiration behind The Curse He Chose✅ Bringing faith into genres like fantasy and YA✅ What vampires can teach us about sin, grace, and redemption✅ Why stories of light and darkness matter for young readers today📖 About the BookThe Curse He Chose introduces Elizabeth, who stumbles into a battle between vampires and is forced on the run with Christopher, a troubled vampire outcast. As danger closes in, Elizabeth must rely on her faith—and Christopher’s choice to protect her—to survive. But can she help save him, too?This riveting, genre-bending story blends urban fantasy with the Christian drama of sin, grace, and redemption.🔗 Order The Curse He Chose: https://gliot.pauline.org/the-curse-he-chose/🔗 Discover Sr. Allison's other books: https://gliot.pauline.org/sister-allison-books/🔗 See what Sr. Allison is up to on Instagram: https://www.instagram.com/sister_allison/?hl=en🔗 Publish with Pauline Books & Media: https://pauline.org/publishing/🎧 Listen & SubscribeSpotify → https://open.spotify.com/show/6c10NeL5nPg3fEgDoDhLT5?si=Zzk9DlKhRMeX7gy0-lPJPwInstagram → https://www.instagram.com/sochiazuh#SrAllisonGilot #TheCurseHeChose #InAeternumTrilogy #LeadWithStorytelling #ChristianFantasy #FaithAndFiction #StorytellingMatters

In this episode of Lead with Storytelling, I’m joined by Iniobong Oluwatobi Alade (Tobi Alade) — Business Analyst, Fraud-Risk Strategist, Event Matchmaker, and host of the IINFUSE podcast. Tobi’s unique storytelling approach is rooted in self-awareness and authenticity, offering listeners raw, unfiltered conversations about the things we often keep hidden.Together, we explore:✨ How storytelling can create space for honesty and healing✨ The role of self-awareness in shaping authentic narratives✨ Lessons Tobi has learned from his guests on IINFUSE✨ Why vulnerability connects us more than polish ever could✨ And the surprising intersections of his professional career, creative platform, and personal voiceTobi’s podcast motto is simple: “No jargon. Just real talk.” And this conversation lives up to that promise.🎧 Listen to more episodes of Lead with Storytelling:Spotify → https://open.spotify.com/show/6c10NeL5nPg3fEgDoDhLT5?si=Zzk9DlKhRMeX7gy0-lPJPw📺 Subscribe for new conversations on storytelling: https://www.youtube.com/playlist?list=PL9GWHs0T9C9jt-qX2qlaIQ7K1fouzZpNk📸 Follow on Instagram: https://www.instagram.com/sochiazuh🌐 Learn more about Tobi and the IINFUSE podcast:https://iinfuse.substack.com/p/curiosity-is-it-worth-the-uncertainty#LeadWithStorytelling #IINFUSEPodcast #StorytellingMatters #Authenticity #TobiAlade

What if your story—shaped by faith, food, and cross-cultural movement—was also the path God uses to heal others and reveal Himself to you?In this episode of Lead with Storytelling, I’m joined by Jenn Suen Chen—spiritual director, speaker, and author of Dum Sum and Faith. Jenn shares how dumplings, displacement, and divine grace have all played a role in shaping her identity in Christ.Together, we explore:✨ How storytelling can affirm our identity and heal our wounds ✨ God's prevenient grace and the beauty of His gentle pursuit ✨ Why we don’t need to be the hero of our own story ✨ The courage it takes to speak out like Queen Esther—for others and for ourselves ✨ The sacred role of friendship in the unfolding of our life stories ✨ And why, in the end, gratitude is the truest posture to carryThis is a conversation about belonging, vulnerability, and the quiet power of showing up to your own story. Whether you’re a writer, a wanderer, or someone looking to make sense of your journey, this episode offers wisdom, warmth, and plenty of soul.🟢 Watch now and be encouraged in your own storytelling journey.— 🎧 Listen on Spotify: https://open.spotify.com/show/1L4RUXpEvZiCZYzLT8WZ3x 🔔 Subscribe for more episodes: [Your Channel Link] 📸 Instagram: https://www.instagram.com/sochiazuh

🎙️ New Episode: Kathleen Norris on what it means to live a life marked by faith, fragility, and fierce loveIn this tender and profound episode of Lead with Storytelling, award-winning poet and spiritual writer Kathleen Norris joins us to reflect on her latest book, Rebecca Sue: A Sister’s Reflections on Disability, Faith, and Love. Best known for beloved works like The Cloister Walk and Dakota: A Spiritual Geography, Kathleen turns her attention to the life of her late sister, Rebecca—a woman born with a brain injury whose fierce spirit, humor, and wisdom left an indelible mark on all who knew her.Through stories, letters, and memories, Kathleen shares what it means to write about someone you love deeply, how caregiving shaped her understanding of grace, and why those with disabilities often reveal the truest face of love and human dignity.We also explore:✅ The sacred practice of storytelling and metaphor✅ How her years with Benedictine monastics shaped her inner life✅ Faith as something lived, not spoken✅ The balance between memory, grief, and celebrationWhether you’ve read Kathleen's books or are meeting her for the first time, this conversation is a quiet treasure. It invites us to pay attention to the ordinary miracles of care, presence, and resilience.🔗 Order the book from InterVarsity Press:https://www.ivpress.com/rebecca-sue—🔗 Listen now on Spotify : https://open.spotify.com/show/6c10NeL5nPg3fEgDoDhLT5?si=a73dc51344bf4e0b📲 Don’t forget to follow for future episodes of Lead with Storytelling

🎙️ Writing Grief, Grace & God's PresenceGuest: Sharon Garlough Brown📚 Author of the Sensible Shoes & Shades of Light seriesWhat does it look like to meet God in the valley of suffering? In this episode of Lead with Storytelling, we sit with spiritual director and bestselling author Sharon Garlough Brown for an honest and deeply moving conversation about grief, compassion, mental health, and the Church.Her latest novel, Remember Me, continues the Shades of Light series and tells the backstory of beloved spiritual director Katherine. In this discussion, Sharon opens up about why she writes fiction that laments with honesty, listens with care, and creates sacred space for readers navigating sorrow.🌿 In This Episode, We Explore:✅ Why Remember Me was written as a spiritual companion for the grieving✅ Writing Christian fiction that resists clichés and honors lament✅ The role of Stations of the Cross and Holy Week in spiritual formation✅ Mental health, trauma, and the Church's role in offering true compassion✅ How Sharon sees fiction as ministry—and story as a mirror and light✅ Katherine’s letter and the power of sharing wounds that remain✅ A powerful word Sharon heard from God about forgiveness:“She already has an accuser—don’t join him in his work.”✅ Sharon also shares about her deep friendship with fellow writer Cynthia Beach, their upcoming project in Scotland, and why spiritual companionship is one of the greatest gifts of the Christian life.✨ Whether you’re a writer, a reader, or someone simply longing for a deeper understanding of God’s presence in suffering, this conversation is a balm.Timestamp:0:00 – Introduction: Meeting God in the midst of grief1:42 – Remember Me: A story that felt like prayer3:05 – Sharon on setting the book in the Sensible Shoes / Shades of Light universe5:28 – Mental health, chronic suffering, and theology of presence8:15 – The role of compassion and shared suffering in spiritual formation10:10 – The power of ritual: Stations of the Cross and finding life in Lent12:40 – Writing about suffering without easy answers15:00 – The prayer of lament and Jesus’ slow walk to hope18:50 – Why Sharon structured Remember Me with a closing letter21:30 – On prayer journaling as a spiritual and creative practice23:40 – How spiritual direction has shaped Sharon’s writing26:50 – Encouragement for writers exploring grief, mental health, and trauma30:12 – Breaking shame and stigma around mental illness in the Church33:08 – What fiction can offer the Church: creating space for co-sufferers36:20 – Readers and therapists using Sharon’s work as a healing resource38:00 – The call for a more compassionate Church📖 Read “Remember Me” and Sharon’s full body of work: https://www.sharongarloughbrown.com🎧 Follow the podcast on Spotify: https://open.spotify.com/show/1L4RUXpEvZiCZYzLT8WZ3x💬 What’s your experience with stories that speak honestly about grief and hope? Share in the comments below.

🎙️ What does it mean to tell stories that dive beneath the surface—into faith, doubt, image, and grace?In this powerful episode of Lead with Storytelling, we sit down with author, professor, and spiritual director Cynthia Beach to explore her debut novel, The Surface of Water by Intervarsity Press . Through her characters and rich metaphors, Cynthia wrestles with spiritual leadership, identity, and the deep human longing to be fully known.Drawing on her 30-year teaching career and a lifelong passion for fiction writing, Cynthia opens up about the creative process, the psychological and spiritual layers of storytelling, and the tension between missional and formational approaches to Christian fiction.🌊 Whether you're a writer, reader, or someone who’s ever wrestled with image and authenticity, this conversation is for you.✨ In This Episode✅ Why creativity matters as a form of self-care and soul-work✅ The danger of self-sabotage in the creative life✅ Writing complex characters—especially those different from ourselves✅ Exploring faith through metaphor, mystery, and nuance✅ The tension between preaching and storytelling in Christian fiction✅ Behind the scenes of The Surface of Water and its unforgettable characters📚 Books Mentioned:The Surface of Water by Cynthia Beach: https://www.ivpress.com/the-surface-of-waterCreative Juices for Writers by Cynthia BeachThe Prophetic Imagination by Walter Brueggemann🔔 Subscribe for more episodes on the power of storytelling in faith, art, and public life.

What does it take to reclaim and retell African stories with depth, dignity, and imagination?In this episode of Lead with Storytelling, we sit down with Nigerian documentary filmmaker Dr. Oghenefego Ofili, whose work brings Africa’s history, legends, and cultural identity to life on screen. From early sketches and stories as a 10-year-old to award-winning documentaries, Fego has made it her life’s mission to use storytelling as a tool for empowerment, education, and cultural preservation.We explore the role of documentary film in shifting narratives, amplifying heritage, and helping the next generation understand where they come from—and who they can become.🎬 Watch the Official Trailer of Battle of Blood: The Legend of Arhuanran🔗 https://www.youtube.com/watch?v=dgMJIVvukLQ✨ In This Episode, We Talk About:✅ The origins of her passion for storytelling and filmmaking✅ How documentaries can help preserve culture and identity✅ The making of Battle of Blood: The Legend of Arhuanran✅ How stories shape how children and youth see themselves✅ Impact of food stories and shifting narratives and changing behavioursIf you're passionate about African history, film, education, or storytelling as a force for change—this conversation is for you.🎧 Don’t forget to like, comment, and subscribe to support more conversations that center on storytelling, identity, and impact.#LeadWithStorytelling #AfricanHistory #OghenefegoOfili #DocumentaryFilm #CulturalPreservation #AfricanCinema #StorytellingForChange #BattleOfBlood #NigerianFilmmakers #YouthEmpowerment #AfricanLegends #RepresentationMatters #Arhuanran

What role does local journalism play in building resilient communities? In this episode, we sit down with Erica Butler, Local Journalism Initiative reporter for CHMA-FM in Sackville, New Brunswick, to explore the power and purpose of community-based reporting.With over two decades of experience as a freelance journalist covering city politics, the environment, and transportation, Erica brings a deep understanding of how local stories shape public life. She shares what it’s like to report on the everyday triumphs and tensions of small-town living, why trust is essential in journalism, and how storytelling can be a force for community accountability and connection.Whether you're passionate about journalism, media literacy, or community development, this episode offers valuable insights into why local news matters more than ever.✨ What You'll Learn in This Episode:✅ How local reporting builds trust and community resilience✅ Challenges and opportunities facing local newsrooms today✅ The impact of small-town stories✅ How journalists can use storytelling to deepen civic engagement✅ The future of local journalism in a digital world📣 Resources Mentioned:📰 Learn more about Erica’s work with CHMA-FM:https://www.chmafm.com/welcome/author/erica-butler/🗞️ Register to participate in the Local News Matters Symposium:https://bringbacklocalnews.ca/💬 Enjoyed the episode? Like, comment, and subscribe for more powerful conversations on the impact of storytelling in business, media, and society.🔗 Watch more episodes: https://www.youtube.com/@leadwithstorytelling#LocalJournalism #EricaButler #CHMAfm #CommunityStories #LeadWithStorytelling #MediaLiteracy #TantramarReport #BringBackLocalNews #StorytellingForChange

What happens when data meets empathy? In this episode, we sit down with Tamara Ojeaga, Client Director at Kantar and seasoned market research expert, to explore how storytelling can turn consumer insights into powerful business strategies.With over 15 years of experience in market research and strategic consulting, Tamara helps brands grow sustainably by translating complex data into clear, culturally relevant stories that drive both business performance and social impact.She opens up about how storytelling influences decision-making, humanizes data, and empowers professionals—especially introverts—to build authentic personal brands. This episode is a masterclass for anyone navigating brand strategy, market research, or personal growth in today’s data-rich world.✨ What You’ll Learn in This Episode:✅ How storytelling influences how businesses interpret and act on market research✅ Ways to humanize data through narrative to create real-world impact✅ Cultural nuances brands often overlook—and how to address them✅ How data-driven stories can support sustainability and social impact goals✅ The role of storytelling in building an authentic personal brand—especially for introverts📚 Book Mentioned:The Smart Money Woman by Arese Ugwu — https://www.amazon.com/Smart-Money-Wo...📣 Whether you're a marketer, researcher, brand strategist, or an introvert learning to own your voice—this conversation is packed with value.Don’t forget to like, comment, and subscribe to keep up with more inspiring episodes from Lead with Storytelling.

In this episode of Lead with Storytelling, we sit down with Emeka Obia, a dynamic leader and strategist, to explore how storytelling shapes business, culture, and the future of brand strategy.Emeka shares insights on the role of narratives in influencing decision-making, positioning challenger brands, and crafting stories that resonate in today’s competitive landscape. From understanding cultural shifts to leveraging storytelling for impact, this conversation is packed with valuable takeaways for entrepreneurs, marketers, and brand strategists.🎯 What You’ll Learn in This Episode:✅ How storytelling influences decision-making and brand perception✅ Storytelling for challenger brands vs. established brands✅ Strategies for crafting compelling stories that resonate✅ How cultural context shapes effective brand strategy✅ Shaping the future of brand strategists📚 Book Mentioned:The Tipping Point by Malcolm Gladwell — https://www.amazon.com/Tipping-Point-...🔔 Don’t forget to like, comment, and subscribe for more conversations on storytelling, leadership, and brand strategy!

In this episode of Lead with Storytelling, we sit down with Advita Patel, President of the Chartered Institute of Public Relations and co-founder of A Leader Like Me, to explore how storytelling shapes inclusive workplace cultures.Advita shares insights on how leaders can leverage authentic communication to foster belonging, drive employee engagement, and navigate complex conversations around Diversity, Equity, and Inclusion (DEI). She also offers practical strategies for internal communicators to tell stories that create impact.📌 What You'll Learn in This Episode:✅ How storytelling can be a powerful tool for building inclusive workplace✅ A Day in the Life of the President, CIPR 😂✅ The role of internal communication in advancing DEI initiatives✅ Strategies for leaders to communicate with empathy and authenticity✅ Common challenges and how to overcome them using narrative techniquesPractical advice for organizations committed to fostering belonging📚 Books Mentioned in This Episode:Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity, and Inclusion by Priya Bates and Advita Patel — https://www.amazon.com/Building-Cultu...Year of Yes by Shonda Rhimes — https://www.amazon.com/Year-Yes-Dance...Soundtracks: The Surprising Solution to Overthinking by Jon Acuff — https://www.amazon.com/Soundtracks-Su...🎧 Enjoyed this conversation? Don’t forget to like, comment, and subscribe for more episodes exploring the intersection of storytelling, leadership, and inclusive communication.👉 Share your thoughts! What’s one story that shaped your workplace experience? Drop it in the comments below!

In this episode of Lead with Storytelling, we sit down with Marcus Collins — marketing expert, professor, and author of the bestselling book For the Culture — to explore how culture shapes the way we connect, engage, and tell stories that resonate.Marcus shares valuable insights on how brands can authentically embed themselves into culture, why storytelling is a powerful tool for driving action, and how understanding human behavior is the key to successful marketing.What You’ll Learn:✅ How brands can leverage culture to build authentic connections✅ The role of storytelling in cultural marketing✅ Understanding consumer behavior and social influence✅ Examples of successful cultural marketing campaigns✅ Insights from Marcus’s experiences working with global brands📚 Books Mentioned in This Episode:🔸 For the Culture by Marcus Collins — https://www.amazon.com/For-Culture-Ha...🔸 Cultural Strategy by Douglas Holt — https://www.amazon.com/Cultural-Strat...Connect with Marcus Collins:LinkedIn:   / marctothec  Website: https://www.marctothec.com/🎧 Don’t forget to like, comment, and subscribe for more conversations on the power of storytelling in marketing, leadership, and beyond!

In this episode of Lead with Storytelling, we sit down with Eduvie Martin, President of the International Association of Business Communicators UK and Ireland Chapter, to explore the role of storytelling in building meaningful workplace connections.From fostering a culture of trust to creating a sense of belonging, Eduvie shares insightful strategies for engaging employees and the impact of authentic communication in the modern workplace.🔹 What to Expect in This Episode:✅ The role of storytelling in employee engagement✅ How leaders can build trust and connection through authentic communication✅ The evolving landscape of internal communications✅ Key takeaways from inspiring books on leadership, storytelling, and workplace engagement📚 Books Mentioned in This Episode:🔹 Employee Engagement - A Practical Approach by Emma Bridger – https://www.amazon.com/Employee-Engag...🔹 Nearly All Men in Lagos Are Mad by Damilare Kuku🔹 The Narrative Age by Frank Wolf🔹 Half of a Yellow Sun by Chimamanda Ngozi Adichie🔹 Impact Players by Liz Wiseman🔔 Don’t forget to like, share, and subscribe for more insightful conversations on storytelling and leadership!

Storytelling That Sells with Mark Evans 🚀In this episode of Lead with Storytelling, we sit down with Mark Evans, a seasoned marketing strategist and storytelling advocate. With years of experience helping B2B and SaaS companies refine their messaging, Mark shares how storytelling can drive brand awareness, sales, and customer engagement.What to Expect in This Episode:✅ How storytelling creates a competitive edge in B2B & SaaS marketing✅ The biggest mistakes businesses make with their messaging✅ Why understanding your audience is key to effective storytelling✅ Practical techniques to craft compelling brand narratives✅ Lessons from Mark’s journey from journalism to marketing leadership✅ Book recommendations to improve your storytelling skillsResources & Links:📌 Connect with Mark on LinkedIn:   / markev  🚀 Work with Mark: https://marketingspark.co/📖 Book Recommendation: Don't Make Me Think by Steve Krug - https://www.amazon.ca/Dont-Make-Me-Th...🎧 Tune in now and learn how to transform your marketing with the power of storytelling!

In this episode of Lead with Storytelling, we sit down with Dianah Ngamdy, a literary consultant and passionate advocate for African literature. Dianah shares insights on the impact of storytelling, the role of books in shaping cultural identity, and how literature can be a tool for social change. What to Expect in This Episode:Dianah’s journey into the world of literature and storytelling How books influence cultural identity and community narratives The importance of preserving African stories and voices Her work with Stark Pages literary consultingThe intersection of storytelling, education, and advocacy Advice for aspiring writers and storytellers looking to make an impact Resources & Links📌 Connect with Dianah on LinkedIn:   / dianahngamdy   📖 Book Mentioned: The Passport of Mallam Ilia:   / the-passport-of-mallam-ilia  📚 Check out Stark Pages - A Literary Art Consultancy: https://www.stark-pages.co.uk/Tune in for an inspiring conversation on the power of storytelling and literature! 🎙️✨

In this episode of Lead with Storytelling, we’re excited to speak with Chisom Ezeh, an award-winning book publishing expert, founder of The Publishing Pad, and one of Canada’s Top 100 Black Women to Watch in 2024. Chisom is passionate about helping authors bring their stories to life and making a lasting impact through their words. From guiding authors on their publishing journeys to inspiring personal growth, Chisom’s work is all about unlocking the power of storytelling.In this insightful conversation, Chisom shares:📚 How authors can create, design, publish, and market their books successfully.✨ The importance of mindset and leadership in personal and professional growth.🖋️ How storytelling can help build powerful personal brands.💡 The platforms and strategies authors can use to amplify their stories.🎨 Insights into her entrepreneurial journey and the mission of The Publishing Pad.📖 The life-changing impact of the book The Third Door by Alex Banayan and why it resonates with her.Whether you’re an aspiring author, an entrepreneur, or simply someone who loves stories, this episode is filled with practical tips and inspiration to help you share your message with the world.Show Notes:🔗 Connect with Chisom Ezeh on LinkedIn:   / thechisomezeh  📖 Check out The Third Door by Alex Banayan:   / the-third-door  🌐 Visit The Publishing Pad: www.thepublishingpad.com

In this episode of Lead with Storytelling, we’re excited to chat with Nicole Vair, a seasoned storyteller and marketing professional. With a background in journalism and a passion for brand storytelling, Nicole has crafted impactful campaigns for organizations across various sectors, from health and wellness to regional growth. Currently, she leads marketing efforts at Envision Saint John: The Regional Growth Agency, where she uses storytelling to amplify the unique stories that make the Saint John Region thrive.Nicole dives deep into the art of place branding, sharing her insights on how storytelling can drive community pride, attract new residents, and create a sense of belonging. This conversation is packed with practical tips on weaving stories that resonate and inspire—whether you're working in public sector marketing, community development, or corporate branding.In this episode, Nicole explores:🌎 Place Branding Through Storytelling: How stories can shape the identity of a place and connect with both locals and newcomers.🏡 Building Pride of Place: Using storytelling to highlight the people and organizations driving growth in the Saint John Region.🎬 Campaign Success Stories: A behind-the-scenes look at impactful campaigns, including a powerful Shell ad and Envision Saint John’s Growth Stories series.💼 Transition from Journalism to Marketing: How Nicole’s background in journalism has informed her approach to brand storytelling.🔍 Strategies for Authenticity: Key elements of authentic storytelling that drive engagement and impact.💡 Creating a Lasting Impression: How to craft stories that resonate long after they’ve been told.Show Notes:📲 Connect with Nicole on LinkedIn:   / nicole-vair-0b816a72  📹 Watch the Campaign Video Referenced by Nicole: Shell Campaign Video    • Katie’s Powering Homes | #MakeTheFuture  🌱 Explore Envision Saint John’s Growth Stories: Showcasing the people and organizations building the Saint John Region’s future https://www.envisionsaintjohn.com/gro...Discover how Nicole combines strategic storytelling with a deep commitment to her community, creating campaigns that truly make an impact.🔗 Listen, learn, and find inspiration for your own storytelling journey!

In this episode, we’re thrilled to have Ifeanyi Barbara Chidi, an acclaimed Nigerian writer, director, and producer whose work has made waves across the Nollywood industry. As the founder of The Crazy Giggle Company and the creator of Cheta M and Diiche—Showmax’s first Nigerian epic series and limited drama series, respectively—Fifi has redefined what it means to tell authentic Nigerian stories.With a deep commitment to portraying Nigerian culture through film, Fifi has contributed to some of Nollywood’s biggest hits, including Crime and Justice Lagos, Dilemma, Riona, Slum King, and Hush. Named as one of the 100 most influential people in Nollywood by YNaija and Ebony Life, Fifi’s career is a testament to her talent and dedication to elevating African storytelling.In this insightful conversation, Fifi dives into:🎬 Nollywood’s Evolution: The transformation of Nigerian cinema and its impact on African storytelling.🌟 Legacy of Amaka Igwe: Reflections on one of Nigeria’s most influential filmmakers and her lasting influence.📚 Authenticity in Storytelling: Defining what it means to tell "authentic" Nigerian stories in an evolving industry.🎭 Stereotypes in Cinema: How they affect character development and the strategies to overcome them.🎨 Balancing Art and Commerce: Navigating the need for commercial success while maintaining artistic integrity in Nollywood.🔊 Diverse Voices: The importance of varied perspectives in storytelling to reflect the true depth of Nigerian culture.🌍 Influence of Nollywood: How Nigerian cinema shapes cultural narratives and societal perceptions both locally and globally.✍️ Improving Storytelling Quality: Practical strategies to elevate storytelling in Nollywood and ensure a lasting impact.Show Notes:🔗 Connect with Ifeanyi Barbara Chidi on LinkedIn:   / ifeanyi-barbara-chidi-b19b0428  🎬 Work with The Crazy Giggle Company:   / thecrazygiggle  Join us as we explore the power of authentic storytelling in Nollywood, and discover how Fifi is championing a new era of African cinema. Tune in for an inspiring conversation on culture, identity, and the future of Nigerian filmmaking!

In this episode, we are thrilled to sit down with Oje Ojeaga, the visionary CEO and Chief Creative Officer of Up in The Sky, Nigeria's top storytelling agency. With nearly two decades of experience, Oje has made an indelible mark in the creative industry, earning accolades from international platforms like the Loeries, The Pitcher Awards, and the Berlin Short Film Festival.Oje has masterfully blended brand strategy and storytelling to create unforgettable campaigns for global powerhouses such as Google, Coca-Cola, The Mastercard Foundation, Arla Dano, and The World Health Organization. His cinematic approach to storytelling has redefined marketing, showing how narratives can build powerful connections between brands and their audiences.In this insightful conversation, Oje dives into:🔗 Storytelling & Brand Strategy: How to use storytelling to forge deeper connections with your audience.🤖 Leveraging AI in Advertising: How AI is transforming storytelling and brand engagement.📈 Measuring Impact: How strategic storytelling drives business growth and measurable results.🖥️ Adapting Narratives for Digital Platforms: How to maintain authenticity across diverse channels.🎨 Balancing Creativity & Data: Finding the sweet spot between creative expression and data-driven insights.🚀 Future Trends: What’s next for storytelling in an AI-powered world.Show Notes: 📚 Download The Monday Memos by Oje Ojeaga and subscribe to his newsletter: https://bit.ly/46clhNN 💼 Connect with Oje Ojeaga on LinkedIn:   / ojeojeaga  Tune in for a deep dive into the future of advertising, where creative storytelling meets data-driven strategy, and learn how your brand can thrive in the digital landscape!

In this episode of the Lead with Storytelling podcast, we are thrilled to welcome Priya Bates, an award-winning professional communicator and President of Inner Strength Communication. Priya brings her vast experience as a co-host of the Leader Like Me podcast and her work with clients across various sectors, including technology, retail, finance, government, and education.Priya holds impressive credentials as an accredited Business Communicator (ABC) and one of the first Certified Strategic Communication Management Professionals (SCMP) globally. She is also an International Association of Business Communicators (IABC) Fellow, a prestigious global lifetime achievement award in the field. Based in Toronto, Canada, Priya shares her invaluable insights into storytelling and communication strategies.Join us as we delve into Priya's journey and explore the value of inclusive communications, the power of storytelling in creating inclusive communities and workplaces, and the importance of representation.Advert mentioned in the podcast (Eating together / Loblaws Commercial):    • #EatTogether Commercial  🌐 Priya's Website: https://innerstrengthcommunication.co...🎙️ Priya's Podcast: A Leader Like Me https://aleaderlikeme.com/podcast/📚 Priya's Book: Effective Internal Communication For Diversity, Equity and Inclusion | Building a Culture of Inclusivity https://www.amazon.ca/Building-Cultur...Stay true, and lead with storytelling!

Welcome to Lead with Storytelling, the podcast where Sochi Azuh explores the world of storytelling with creative business leaders, writers, and content creators. In this debut episode, "Why Tell Stories?", we discuss the passion behind storytelling, its impact, and our podcast's goals.Lead with Storytelling features enriching interviews with guests from various fields, offering insights on using storytelling to drive personal and professional success. This episode sets the stage for what's to come, explaining why storytelling is vital and transformative.Whether you're an aspiring writer, marketing professional, or storytelling enthusiast, you'll find valuable insights here. Subscribe, leave a review on Apple Podcasts, and share your thoughts to help us create more captivating content.#Storytelling #Podcast #LeadWithStorytelling #SochiAzuh #CreativeBusiness #ContentCreation

In this episode of Lead with Storytelling, host Sochi Azuh chats with Rishad Tobaccowala, a leading business strategist and author. With over 40 years of experience, including his role as Chief Growth Officer at Publicis Groupe, Rishad offers valuable insights into the future of marketing, the power of storytelling, and balancing innovation with human values.Rishad, author of "Restoring the Soul of Business," discusses the role of data and storytelling in brand building. This episode is a must-listen for marketing professionals, business leaders, and anyone interested in technology and human behavior.Tune in for Rishad's book recommendations at the end of the podcast.🌐 Rishad's Website: https://rishadtobaccowala.com/📰 Rishad's Newsletter: The Future Does Not Fit in the Containers of the Past Subscribe Here https://substack.com/@rishad🎙️ Rishad's Podcast: What Next? Listen on Spotify https://open.spotify.com/show/5B7OzFC...📚 Rishad's Book: Restoring the Soul of Business Get it on Amazon https://www.amazon.com/Restoring-Soul...#Storytelling #Podcast #LeadWithStorytelling #RishadTobaccowala #Marketing

Unlock the power of storytelling in leadership with our guest, Lorraine Peters! 🌟 Join us for an insightful chat where Lorraine shares her journey as a leader, storyteller, and successful business person. Discover how she utilizes her diverse experiences, including a former modeling career, fitness expertise, 5X pageant winner, and entrepreneurship, to empower newcomers in Canada. 🌎🔥 Highlights:Lorraine's unique lens on achieving human potential.Accelerating newcomers' integration in Canada.Power of Storytelling to shape corporate cultureInsights from her impressive journey in modeling, fitness, pageantry, sales, and entrepreneurship.Book Recommendations and Chats.👉 Don't miss this episode of "Lead with Storytelling" to gain valuable perspectives and be inspired by Lorraine's incredible story! 🚀🌐 Connect with Lorraine:Website: https://www.lmodelscanada.com/aboutLinkedIn:   / lorrainegilmorepeters  Instagram:   / lorraine_peters  🔍 About Lorraine Peters:Lorraine Peters is not just a wife, mother, and grandmother, but also a dynamic businessperson. With a passion for achieving one's fullest human potential, she leverages her strengths and talents developed over the past 40 years to assist newcomers in accelerating their integration into Canada. Lorraine's diverse background, including a former modeling career, fitness expertise, 5X pageant winner, sales management, and entrepreneurship, provides a unique lens through which she conveys her insightful thinking. An avid reader, gardener, fitness enthusiast, model/actor, Lorraine is poised to make history by competing at one of the most prominent pageants worldwide in the Summer of 2024 at the age of 58.

In this enlightening conversation, we sit down with Mame Bougouma Diene and Woppa Diallo, the husband-and-wife duo behind the Caine Prize-winning short story, "A Soul of Small Places." In this engaging interview, we explore the layers and depths of their lyrical take on a compelling theme.🖋️ About Mame Bougouma Diene:Mame Diene is a Franco-Senegalese American, making waves in the literary world. A humanitarian based in Pretoria, he is the francophone spokesperson for the African Speculative Fiction Society, and the French language editor for Omenana Magazine. He's also a regular at Strange Horizons. Mame’s writings span across various prestigious publications and anthologies. Notably, his novelette "The Satellite Charmer" and "Ogotemmeli’s Song" have been translated into multiple languages. He was nominated for several Nommo Awards, and his debut collection "Dark Moons Rising on a Starless Night" was a contender for the 2019 Splatterpunk Award.📚 About Woppa Diallo:Woppa Diallo is not just an author but a champion for human rights and women’s empowerment. A lawyer specializing in human rights and peace promotion, she founded the Association pour le Maintien des Filles à l’Ecole (AMFE) at just fifteen. Her work focuses on ensuring equal education for girls, combating gender-based stereotypes, and supporting victims of gender-based violence in Matam, Senegal.⭐ "A Soul of Small Places" - Read the Story:🔗https://www.caineprize.com/s/A-Soul-o...🤝 Supporting AMFE - Making a Difference Together:Woppa Diallo’s dedication to social change and women's rights is truly inspirational. Her NGO, Association Pour Le Maintien des Filles à L’Ecole (AMFE), is a beacon of hope for many young girls in Senegal. By supporting AMFE, you can help ensure that every girl receives the education and opportunities they deserve. Let's join hands to make a lasting impact! Learn more and support this noble cause: [https://www.amfe-senegal.com/]➡️ Don't forget to subscribe for more insightful interviews with leading literary figures. Hit the bell icon to stay updated!👍 Like | 💬 Comment | 🔄 Share~Support the Channel:📬 Newsletter: https://sochiazuh.com/#newsletter🤝 Collaborate: [email protected]☕ Buy Me Coffee: https://buymeacoffee.com/sochiazuh***🔔 SUBSCRIBE for more content like this. 👋 COME SAY HI!📸 Instagram |   / sochiazuh  🐦 Twitter |   / sochiazuh  🎵 TikTok | https://www.tiktok.com/sochiazuh💼 LinkedIn |   / sochiazuh  #CainePrize #AfricanLiterature #MameDiene #WoppaDiallo #ASoulOfSmallPlaces #AMFE #HumanRights #EducationForAll #Empowerment #BookLovers #LiteraryTalks #InspiringStories

A captivating conversation with Yagazie Eguare, the visionary founder of Gazmadu Studios and an award-winning photographer. In this conversation, Yagazie shares her inspiring journey into the world of storytelling through the art of photography. Discover how she uses her lens to capture the essence of life's myriad narratives, from everyday moments to profound experiences.

Join us in this captivating interview with the renowned Nigerian filmmaker and storyteller, James Omokwe, as he delves deep into the art of storytelling and the richness of African narratives. With a passion for weaving tales that resonate with audiences worldwide, James has earned acclaim for his compelling films and thought-provoking narratives.

Obinna Okerekeocha is one of the leading creative directors in Nigeria's growing branded entertainment scene as he heads the creative team at RedTV.He is an artist, movie maker and a musician with an strong background in advertising and second generation ad man.In this episode, I sit with Obinna to discuss his journey into media, his passions in film making, art, creativity and storytelling in general.Topics from the show include:✔️ How to differentiate yourself as a storyteller✔️ Obinna’s journey to being one of the top creative directors in the media scene✔️ What would he do if he had unlimited resources.