Marketers Do Coffee

Stop treating your personal brand like a side project. The people winning on LinkedIn treat it like their #1 growth channel.In this episode, Renee Lynn Frojo, journalist turned brand storytelling strategist, shares how her decade covering startups and San Francisco’s most influential people shaped the way she helps founders uncover the stories and turn them into content that attracts the right customers.Renee’s journey from newsroom to brand strategy gave her a unique lens: journalists find the story that is already there, while most founders try to manufacture one. That difference changes everything about how you build content, shorten your sales cycle, and connect with the right audience.In this episode, we cover:→ What journalism teaches about storytelling that marketing never does→ Why most founders get the “tell your story” advice wrong→ Her actual process for helping founders who say “I don’t have a story”→ What the creator economy teaches B2B that corporate marketing can’t→ How to build a bank of differentiated content ideas from your own experiences☕ Subscribe for fresh marketing insights and highlights from this chat:https://www.marketersdocoffee.comFIND CHRISTINE ON SOCIAL💜 https://www.linkedin.com/in/christineorchard💜 https://x.com/xtineorchard💜 https://www.instagram.com/marketersdocoffeeFIND RENEE ON SOCIAL🌐 https://www.linkedin.com/in/renee-lynn-frojo/About Marketers Do CoffeeHow LinkedIn actually works. From the marketers who’ve figured it out.☕ https://www.marketersdocoffee.comSHOW US LOVEIf you found today’s chat helpful, please like, subscribe, and share the video.

“Stale milk in a beautiful glass.”That’s how Vincent Pierri describes most infographics on LinkedIn.They look great. Nobody saves them. Nobody comes back to them. And reach stays flat.In this episode, Vince Pierri and I dig into why that happens — and what actually makes an infographic go viral. Vince breaks down his 4-part framework: pain point, actionable, less saturated, high density. If any one of those is missing, the post flatlines.But we also get into something most people skip: the text post. Because even a perfect infographic dies if the hook gives everything away in line one.Vince grew to 27K followers in 16 months posting only infographics. Before that, he spent nearly 20 years as a pastor — which is where he learned how to hold a room (and a feed). Now he coaches founders and consultants through VAP Coaching.In this episode, we break down:→ The 4-part framework behind every viral infographic→ Why copying a viral design still gets you zero traction→ The save rate threshold that separates decent from viral→ Why 0.4% can mean 5-10X the reach→ Why the visual is “stale milk in a beautiful glass”→ The #1 hook mistake that kills your text post→ Why your hook should NOT be a thesis statement→ Why Vince hides the real value 5-6 lines deep→ Why he says “it better be clickbait”→ How density drives savesIf you’re posting infographics and wondering why they look right but don’t perform, this one will help.CONNECT WITH US https://www.linkedin.com/in/vincent-angelo-coach/ https://www.linkedin.com/in/christineorchard https://x.com/xtineorchard Want more conversations like this? Subscribe to the Marketers Do Coffee newsletter: https://marketersdocoffee.comIf you found today’s chat helpful, please like, subscribe, and share the video.

If your content isn’t generating business for you, it’s probably not a content issue. It’s your offer and how clear your POV is.In this episode, Nick Bennett and I break down why so many solopreneurs and consultants get stuck at $20K-$50K/month, why custom services become the obstacle to your growth, and how standardizing your offer changes everything.But we also go deeper. Because even the best offer won’t land if you don’t truly own your point of view.Nick shares how he helps founders stop riding the referral rollercoaster and start building predictable pipeline, plus why strategy alone is useless without execution (and why you can’t outsource conviction).If you’re a consultant, coach, or service provider who feels like you’re doing “all the right content things” but revenue isn’t moving, this episode will help you diagnose the real issue.💌 Want more conversations like this? Subscribe to the newsletter:https://marketersdocoffee.com

Jillian Richardson is one of LinkedIn's top ghostwriters, and she went viral for telling us all to "get a little weirder" on LinkedIn.In this episode, we do live LinkedIn profile teardowns to show you exactly how to turn your profile into a revenue-generating asset.Most LinkedIn profiles are professionally boring: generic headlines, resume-speak, zero personality. But Jillian proves that embracing your quirks and showing your distinct point of view is what actually attracts clients.In this episode, we break down:→ What it really means to have a LinkedIn profile that "makes you money"→ Live profile teardowns: what to fix in your headline, about section, and more→ Why "getting weird" on LinkedIn actually works for business development→ The difference between profiles that get compliments vs. profiles that get clients→ How to make your headline speak to what clients need (not just what you do)→ Why showing personality attracts the right people—and repels the wrong ones→ Small profile tweaks that lead to unexpected business opportunitiesWhether you're a founder, exec, or business owner, this episode will help you turn your LinkedIn profile into a client magnet.

We all know employee posts crush company pages on LinkedIn, getting 12× more engagement.But the real question is, how do you get your team, especially the non-marketers, to actually post?In this episode, Dom Odoguardi, founder of doContent and ex Head of GTM at YC-backed startup Trellis, shares how he built employee-generated content systems that actually stick.→ Full show notes and extras: marketersdocoffee.com

Good content gets attention in the moment. But when 95% of buyers aren’t ready now, recall is what drives revenue later.In this episode, I sit down with Justyna Ciecierska — positioning strategist and creator of the Marketing Waiting Room™ — to unpack why funnels are dead, why most content gets forgotten, and what actually makes buyers recall you at the moment of need. We cover the two-room model (marketing vs sales), the enemy test that sharpens your message instantly, and how to use AI as a sparring partner, not a silver bullet.This episode is brought to you by Sked Social. As a marketer, you’ve probably tried half a dozen schedulers. But Sked is different: flat-rate unlimited users plus Instagram-specific features that actually work (visual grid, auto-publish Stories, first comment, client approvals). For consultants and agencies juggling multiple clients on multiple platforms, Sked finally puts everything in one place.Start your free 7-day trial:http://go.marketersdocoffee.com/skedsocialUse code CHRISTINE20 for 20% off your first 3 months.Subscribe for show notes and extras from my conversations with marketers who think like founders.Connect with Justyna and Christine on LinkedIn.

Your AI workflows are dialed. Your content calendar’s full. Your LinkedIn posts are sharp. But something still feels… off.In this episode, Ines Lee, Oxford PhD turned content strategist for creators like Ali Abdaal (6M+), Zain Kahn (1M+), and Veritasium (18M+), reveals what it actually takes to scale content without losing your voice.We go deep on:- What it’s really like running content ops for a YouTube empire- How to turn rough ideas into timeless thought leadership- The not-so-glamorous truth behind “strategy”- And why thought leadership isn’t just a buzzword, it’s a craftWhether you’re a solo marketer, ghostwriter, or building a content engine, you’ll walk away with battle-tested frameworks and spicy takes from someone who’s shaped viral brands and bestselling books.→ Full show notes: https://www.marketersdocoffee.com

You’ve got the logo, the brand colors, the Canva templates. But your design still feels flat. Like it’s blending into the feed instead of turning heads.In this episode, Sarah Hart the founder and creative director at Hart & Co. shows you how to trade pretty-but-passive visuals for branding that actually sells.Sarah breaks down her “visual sales funnel” framework, the psychology behind scroll-stopping design, and how to make brand choices that boost trust and purchase intent. If your visual identity feels more “meh” than magnetic, this one’s for you.

You’re posting smart things. You’re doing the work. But still, your content feels… off.In this episode, Nicole Gottselig, senior content marketer and host of Connect with Purpose, shares how to stop hiding behind polished but forgettable content and start writing like yourself again.From coaching SaaS founders and Olympic teams to publishing 300+ human-first posts by hand, Nicole’s approach is a masterclass in finding your authentic voice in a world full of templates and AI noise.☕ Subscribe for episode highlights and bonus content:https://www.marketersdocoffee.com

Want to crack organic reach on YouTube to grow your brandFinn McKenty, creator of The Punk Rock MBA (130 million views on YouTube), shares how his videos consistently outperform tech giants like Salesforce and Microsoft using culture-first content and a creator mindset.We explore why most B2B YouTube content fails, how to “niche up” instead of down, and why emotional resonance gets better reach than educational content. This is the blueprint for founders or marketers who are struggling to get their companies discovered.☕ Get episode highlights + playbooks:https://www.marketersdocoffee.com

Create high-quality social video content from a single interview WITHOUT a full editing team. In this episode, I chat with Riverside.fm’s Head of Community, Kendall Breitman, about how to turn one interview into a month’s worth of engaging video clips for social media. We break down why this matters for B2B marketers: more content, less effort, and higher engagement.☕️ See highlights from this chat (and subscribe for future ones): https://www.marketersdocoffee.com/p/get-a-month-of-video-content-from-a-single-interview

Is your B2B content truly original—or could it be swapped with a competitor’s without anyone noticing? In this episode of Marketers Do Coffee, I chat with Tim Metz, Head of Marketing & Innovation at Animalz (B2B content marketing agency). We explore how AI is reshaping content marketing and why execution alone is no longer a differentiator. Learn why ideas—not just execution—are now the key to standing out, and how AI can be used without making your content generic.For fresh ideas and key highlights from this chat:☕ https://www.marketersdocoffee.com/p/most-b2b-content-is-bland-and-interchangeable-is-yours

Create massive B2B growth without ads or cold outreach. In this episode, Jason Saltzman, Director of Growth at Live Data Technologies, shares how his team scaled revenue by leveraging ecosystem marketing—partnering with top voices like Lenny's Newsletter and Emily Kramer of MKT1 to build trust, create compelling content, and drive organic growth.☕ Get highlights from this chat and subscribe so you don't miss future ones: https://www.marketersdocoffee.com/p/ecosystem-marketing-your-unfair-growth-advantage

Your brand is already happening. Here’s how to shape it.In this episode, Erica Bonser (co-founder of Fan Club Brands and Head of Content at Animalz) breaks down what most founders get wrong about branding and how to fix it. From strategy to visual identity to implementation, she shares a no-fluff startup branding playbook that actually works. Erica has helped everyone from bootstrapped solopreneurs to multi-million dollar SaaS companies build brands that connect and convert. And she explains exactly how to do it—without wasting months chasing perfection. ☕ Subscribe for highlights from this and future chats: https://www.marketersdocoffee.com/p/stop-ignoring-brand-the-startup-mistake-you-can-t-afford-to-make

Forget vanity metrics. Real growth happens through real relationships, and yes, even on LinkedIn. Lee Densmer, founder of Globia, shares how she built a successful B2B content marketing agency not through viral posts, but by cultivating authentic connections. From navigating layoffs to launching her business, Lee opens up about the systems, strategy, and mindset behind her transition from corporate to entrepreneur—and why LinkedIn is her go-to networking engine, not a vanity metric machine.☕ Subscribe here for highlights from this chat and future chats https://www.marketersdocoffee.com/p/a-smarter-content-strategy-that-fits-on-an-index-card