Microchip is...

Interview With Tim Morin, Technical Fellow at Microchip Technology Inc.  Tim Morin, technical fellow at Microchip, discusses the growing importance of security in FPGA design.  Tim shares how the rise of the Internet and the Internet of Things (IoT) has made security a universal concern, extending far beyond defense applications. He emphasizes the need for a layered security strategy to protect systems against an increasingly sophisticated threat landscape.  Tim highlights the challenges posed by emerging technologies such as quantum computing and artificial intelligence, explaining how Microchip is addressing these risks through collaboration and the development of post-quantum cryptography solutions. The conversation also explores how Microchip’s FPGA architectures safeguard critical designs, featuring over 30 anti-tamper flags to detect and respond to potential threats and ensure the authenticity and integrity of sensitive components.  Throughout the discussion, Tim provides practical guidance for engineers looking to strengthen their FPGA security, emphasizing the importance of integrating protection from the very start of the design process.  Learn more about Microchip’s secure FPGA solutions here: https://www.microchip.com/en-us/products/fpgas-and-plds    Time Stamps  [00:51] – Tim Morin's Background and Role at Microchip  [01:25] – The Evolution of FPGA Security Concerns  [14:05] – Defense Industry's Comprehensive Security Requirements  [16:08] – Preparing for Future Threats: AI and Quantum Computing  [17:12] – Key Principles for Building Secure FPGA Designs  [18:22] – Engineering Advice for Secure FPGA Designs   Follow Tim  Tim Morin on LinkedIn: https://www.linkedin.com/in/tim-morin-2695493/     If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.  

Interview With Baljit Chandhoke, Product Marketing Manager at Microchip Technology Inc.  Baljit Chandhoke, product marketing manager at Microchip, joins the Microchip Is… podcast to discuss the vital role of RF amplifiers across a wide range of applications - from satellite communications and 5G to aerospace and defense systems.  Baljit explores advancements in phased array beamforming, the impact of Low Earth Orbit (LEO) satellite networks, and the shift toward GaN on silicon carbide technology for higher power and efficiency. He also explains how RF amplifiers fit into the broader signal chain, emphasizing key design considerations like linearity, efficiency, and noise performance.  He also discusses the evolution from traditional space programs to “New Space,” where commercial spaceflight is reshaping requirements for radiation-tolerant components. Throughout the episode, Baljit emphasizes Microchip’s comprehensive RF signal chain solutions and the cross-team collaboration that enables innovation across markets.  Learn more about Microchip’s RF and microwave solutions here: https://www.microchip.com/en-us/products/rf-and-microwave    Time Stamps  [00:30] – Meet Baljit Chandhoke: RF Product Manager  [03:13] – Understanding the RF Signal Chain  [09:07] – Advancements in RF Power Amplifier Technology  [12:50] – Low Noise Amplifiers and Their Importance  [15:19] – RF Solutions for Radar and Electronic Warfare  [19:00] – Understanding New Space vs. Traditional Space  [24:20] – Engineering Advice for RF Design    Follow Baljit  Baljit Chandhoke on LinkedIn: https://www.linkedin.com/in/baljit-chandhoke/     If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.  

Interview With Amit Gole, Product Marketing Manager at Microchip Technology Inc.  Amit Gole, product marketing manager for Power Modules at Microchip, joins the podcast to discuss the role of Insulated-Gate Bipolar Transistor (IGBT) power modules - essential components in contemporary power electronics.   With over 25 years of experience in the semiconductor industry, Amit shares his insights on the relevance and applications of IGBTs in today's market, despite the growing popularity of wide bandgap devices like silicon carbide and gallium nitride.   Amit shares how the IGBT power module market remains strong, with expectations for continued growth, and explains that while silicon carbide offers advantages in high-frequency applications, IGBTs still play a crucial role in power electronics due to their cost-effectiveness and ease of use.   Amit delves into the technical aspects of IGBTs, highlighting their operational characteristics and the specific applications where they excel, such as industrial power drives, uninterruptible power supplies (UPS), and motor drives. He discusses the frequency thresholds that determine when to use IGBTs versus silicon carbide, noting that IGBTs are particularly effective below 20 kHz.   Find out more about Microchip’s IGBT solutions here: https://www.microchip.com/en-us/products/power-management/power-modules/igbt    Time Stamps  [00:30] – Meet Amit Gole: Product Marketing Manager  [01:00] – Understanding IGBTs and Market Demand  [02:00] – IGBTs vs. Wide Bandgap Devices  [07:00] – Voltage Capabilities of IGBTs vs. Silicon Carbide  [08:30] – Applications for IGBTs  [16:00] – Current and Voltage Capabilities of IGBT Modules  [19:00] – Summary of Microchip's IGBT Offerings  [20:00] – Engineering Advice for Listeners   Follow Amit  Amit Gole on LinkedIn: https://www.linkedin.com/in/amitgole/     If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.  

Interview With David Sroka, USB Product and Strategic Manager at Microchip Technology Inc.  Dave Sroka, USB Product and Strategic Manager at Microchip Technology, draws on over 25 years of USB experience to discuss the company’s extensive USB portfolio and its impact across industries.  He highlights Microchip’s long-standing role in the USB market, emphasizing interoperability, compliance, and the importance of in-house labs that replicate third-party testing to ensure seamless device performance. Dave notes that challenges such as board layout, connector quality, and   integrity often affect reliability, and explains how Microchip supports customers with knowledge resources and design evaluations.  The discussion explores USB applications beyond PCs, from point-of-sale systems to automotive integration with Apple CarPlay, where host/device flexibility adds complexity. Dave explains that despite the adoption of USB 3.0 in PCs, USB 2.0 remains essential in embedded applications, driving demand for Microchip’s robust hub solutions.  He also introduces innovations such as Smart Hub technology for in-field upgrades, enhanced security, and FlexConnect for host switching, as well as advancements in power delivery that improve charging efficiency and thermal safety.  Throughout the conversation, Dave underscores Microchip’s focus on innovation and collaboration, encouraging engineers to leverage the company’s wide range of resources to accelerate development.  Find out more about Microchip’s USB solutions here: https://www.microchip.com/en-us/products/interface-and-connectivity/usb     Time Stamps  [00:27] - Meet Dave Sroka: USB Product Manager  [00:52] - Overview of Microchip's USB Product Portfolio  [04:10] - Core Applications of Microchip USB Products  [06:56] - Microchip's Longevity Policy for USB Products  [07:41] - USB in Automotive Applications  [10:19] - Smart Hub Technology Explained  [12:19] - FlexConnect: Host Switching Capabilities  [14:52] - Power Delivery Features in Microchip USB  [17:04] - Resources for Engineers Using Microchip USB Products   Follow David Sroka  David Sroka on LinkedIn: https://www.linkedin.com/in/davesroka/     If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.  

Interview With David Bail, Director of Oscillator Products at Microchip Technology Inc.  David Bail, Director of Oscillator Products at Microchip Technology, discusses the role of microchip timing in space and the significant changes occurring in the space market.  David explains how the space industry has evolved over the past couple of decades, shifting from a focus on high reliability and government contracts to a more commercialized approach driven by the rapid deployment of mega constellations. This transformation has led engineers to prioritize cost and lead time, often opting for commercial off-the-shelf parts while still maintaining a calculated approach to reliability.  The conversation covers various applications of satellites today, including communications, global asset tracking, earth observation, and even space tourism. David emphasizes the importance of balancing risk and reliability, especially as new space ventures often involve thousands of satellites, which necessitates a different mindset compared to traditional space missions.  David also discusses the technical challenges of creating solutions that can withstand the harsh conditions of space, including radiation tolerance and mechanical stress during launch. He highlights Microchip's long history in the space sector and how their extensive product portfolio, which includes both quartz and atomic timing solutions, positions them as a trusted partner for customers.  Find out more about Microchip’s solutions for space application design here: https://www.microchip.com/en-us/solutions/aerospace-and-defense/space    Time Stamps  [00:27] – Meet David Bail: Director of Oscillator Products  [02:54] – Driving Forces Behind New Space Applications  [05:14] – Engineers' Mindset Shift in New Space  [08:16] – What is Sacrificed in New Space Applications?  [12:43] – Microchip's Adaptation to New Space Market  [14:53] – Overview of Microchip's Product Families  [27:16] – Microchip's Contributions to Space Missions  [29:29] – Key Takeaways on Microchip and Timing in Space    Follow David Bail  David Bail on LinkedIn: https://www.linkedin.com/in/david-bail-b36a4111/     If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.  

Interview With Nitesh Satheesh, Senior Technical Staff Engineer at Microchip Technology Inc.  Nitesh Satheesh, Senior Technical Staff Engineer at Microchip Technology, explores the role of power packaging in shaping the design and performance of power modules used across industries, including automotive, aerospace, and industrial systems.  Nitesh highlights key aspects of power packaging, including thermal management, parasitic effects, integration, and compliance with industry standards, and stresses how these issues are often underestimated until they become design challenges.  The discussion highlights the risks engineers face when power packaging is overlooked early in development, leading to inefficiencies and thermal problems. Nitesh notes that power modules streamline the process for customers, enabling them to focus on their core expertise while Microchip addresses the complexities of packaging.  He also discusses the importance of module construction and the need to balance design innovation with manufacturability to ensure practical, reliable solutions. Finally, Nitesh advises engineers to design for realistic, intermediate use cases rather than extreme worst-case scenarios, which often result in over-engineering and unnecessary cost.  Find out more about Microchip’s power packaging solutions here: https://www.microchip.com/en-us/products/power-management/silicon-carbide-sic-devices-and-power-modules     Time Stamps  [00:27] - Guest Introduction: Nitesh Satheesh  [01:56] - Importance of Power Packaging  [06:18] - Customer Needs and Power Modules  [08:50] - Benefits of Using Bare Die in Modules  [10:19] - Trade-offs in Module Design  [13:22] - Design vs. Manufacturing: The Secret Sauce  [14:18] - Future Trends in Power Module Design  [16:51] - Key Takeaway for Engineers  [17:48] - Staying Updated with Microchip   Follow Nitesh Satheesh  Nitesh Satheesh on LinkedIn: https://www.linkedin.com/in/nitesh-satheesh/     If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.  

Interview With Vivek Tyagi, Product Marketing Manager for Industrial Touch ICS at Microchip Technology Inc. Vivek Tyagi, Product Marketing Manager for Industrial Touch ICS at Microchip joins the podcast to discuss the intricacies of rugged outdoor touchscreens. Vivek provides insights into the challenges faced when designing touchscreens for outdoor environments, which must endure extreme weather conditions, such as heavy rain, intense sunlight, and temperature fluctuations. Rugged touchscreens are increasingly essential for various applications, including electric vehicle chargers, parking meters, ATMs, and even motorbikes, where reliability and user experience are vital. With the growing demand for outdoor touchscreens and the importance of selecting the right touch controller, Microchip’s MaxTouch brand, particularly the TD and UD generations, are engineered to meet the rigorous demands of outdoor use. These controllers are designed to handle thicker glass and multi-finger inputs, even in the presence of moisture, ensuring a seamless user experience. Vivek discusses the significance of collaborating with experienced display partners to create the optimal stack for touchscreens and maximize the performance of touch controllers to deliver high-quality solutions to users. Find out more about Microchip’s touchscreen and touchpad controllers for challenging environments here: https://www.microchip.com/en-us/products/touch-and-gesture/maxtouch-touchscreen-controllers     Time Stamps [00:30] – Meet Vivek Tyagi: Product Marketing Manager [04:18] – Growing Demand for Outdoor Touchscreens [07:36] – Impact of Environmental Factors on Touch Controllers [15:12] – Microchip Touch Controllers for Outdoor Applications [19:34] – Key Takeaways for Building Rugged Outdoor Touchscreens [20:31] – Final Engineering Advice   Follow Vivek Vivek Tyagi on LinkedIn: https://www.linkedin.com/in/vivek-tyagi-blr/?originalSubdomain=in   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform. Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Iman Chalabi, Senior Product Marketing Engineer at Microchip Technology Inc. Iman Chalabi, Senior Product Marketing Engineer at Microchip Technology, joins the podcast to discuss the role of battery management systems (BMS) in modern battery-powered devices. Iman explains how a BMS monitors critical parameters, such as voltage, current, and temperature, ensuring the safety and reliability of various applications, from consumer electronics like smartphones and wearables to larger systems such as electric vehicles and energy storage solutions. The conversation explores two primary functions of a BMS: monitoring and balancing. Monitoring involves the continuous measurement of battery parameters to ensure they operate within safe limits, while balancing equalizes the charge across all cells in a battery pack to prevent performance issues and safety risks. As they explore current trends in the battery market, Iman notes the increasing demand for scalable solutions, particularly for high-voltage applications, and the integration of intelligent algorithms to enhance battery lifecycle management. He emphasizes Microchip's commitment to providing comprehensive solutions, including reference designs and collaborations with software companies to improve BMS functionality. Find out more about Microchip’s battery management systems:   Time Stamps [00:27] – Guest Introduction: Iman Chalabi [01:25] – What is a Battery Management System (BMS)? [04:47] – Monitoring and Balancing in BMS [10:08] – Trends in the Battery Market [14:47] – Making BMS Design Easier with Microchip [17:09] – Microchip Products in Battery Management Systems [20:57] – Connectivity Trends in BMS [26:29] – Engineering Advice for BMS Development   Follow Iman Chalabi Iman Chalabi on LinkedIn: https://www.linkedin.com/in/iman-chalabi-2b851a62   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Evan Alexander, Senior Product Marketing Engineer at Microchip Technology Inc. In this episode of the Microchip Is... podcast, we speak with Evan Alexander, Senior Product Marketing Engineer at Microchip, about the critical role of timing in Global Navigation Satellite Systems (GNSS) and how Microchip is addressing the challenges of reliable GNSS technology. Evan highlights the importance of precise timing in satellite navigation systems, emphasizing how even minor timing errors can lead to significant inaccuracies in positioning. This precision is not only vital for navigation but also for various critical industries, including telecommunications, power grids, and financial markets, all of which rely on GNSS for accurate timing. The episode explores Microchip's advancements in atomic clock technology, including the chip scale atomic clock (CSAC) and the rubidium-based miniature atomic clock (MAC). Evan discusses how Microchip's expertise in these components allows for the development of high-quality disciplined oscillators that are easy to integrate and customizable for various applications. In summary, this episode sheds light on the complexities of GNSS technology and the innovative solutions Microchip offers to enhance reliability in timing systems. If you're involved in designing systems that rely on GNSS, find out more about Microchips solutions here: https://www.microchip.com/en-us/products/clock-and-timing/systems/gnss-timing-instruments   Time Stamps [00:49] – Understanding the Role of Timing in GNSS [04:28] – Microchip's Involvement in GNSS Infrastructure [07:24] – Understanding Jamming and Spoofing Phenomena [12:13] – Microchip's Expertise in Atomic Clocks [16:02] – Support and Customization from Microchip [16:26] – Key Takeaways on Microchip and GNSS [17:11] – Engineering Advice: Understanding Timing Requirements   Follow Evan Evan Alexander on LinkedIn: https://www.linkedin.com/in/evanralexander   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Matthias Karcher, Associate Director of Marketing for Wired Networking at Microchip Technology Inc. In this podcast, we speak to Matthias Karcher, associate director of marketing for wired networking at Microchip, about how Microchip is working on the development and deployment of industrial Ethernet solutions. As industries continue to evolve toward smarter, more connected systems, Ethernet has become the backbone of modern industrial communication. Microchip offers a comprehensive portfolio of Industrial Ethernet solutions including transceivers, bridges, and switches that support everything from 10 megabits to multi-gigabit speeds. The portfolio covers standard multi-pair Ethernet to emerging single-pair Ethernet technologies, enabling efficient, high-performance connectivity. Mike and Matthias discuss why Ethernet continues to dominate industrial networking, the benefits of single-pair Ethernet, and how Microchip helps customers integrate robust networking solutions across a wide range of industrial and embedded applications. Find out more about Industrial Ethernet at Microchip here: https://www.microchip.com/en-us/products/high-speed-networking-and-video/ethernet   Time Stamps [02:58] - Why engineers choose ethernet [05:23] - Introduction to single-pair ethernet [10:18] - Power over ethernet vs. Power over data line [13:00] - Total system solutions and collaboration at Microchip [14:15] - Best engineering advice for Industrial Ethernet Follow Matthias Matthias Karcher on LinkedIn: https://www.linkedin.com/in/matthiaskarcher   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Bill Rollender, Senior Manager of Product Marketing at Microchip Technology Inc. In this podcast, we speak to Bill Rollender, senior manager of product marketing at Microchip, about the changing demands of data center storage. From RAID controllers to SSDs and CXL memory controllers, Bill shares how Microchip is driving innovation and supporting the growing need for high-performance, secure, and scalable storage solutions. Artificial intelligence is one of the biggest trends driving storage, but it’s not the only factor driving change. Bill and Mike explore what else is impacting storage needs and shaping the industry. They dive into the ongoing debate between solid-state drives (SSDs) and hard disk drives (HDDs), weighing performance against cost and reliability. With storage playing a crucial role in AI workloads, security, and scalability, Microchip continues to innovate, ensuring businesses have reliable, high-performance solutions for their data needs. Find out more about Storage Solutions at Microchip here: https://www.microchip.com/en-us/products/storage Find out more about how Microchip are supporting data centers here: https://www.microchip.com/en-us/solutions/data-centers-and-computing/data-center-solutions   Time Stamps [02:14] – Storage in Data Centers [03:25] – SSDs Vs HDDs [05:45] – Security [07:21] – Microchip’s Solutions [17:15] – Technical Support   Follow Bill Bill Rollender on LinkedIn: https://www.linkedin.com/in/bill-rollender-8326862/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Barry Blixt, Director of Memory Marketing & Applications at Microchip Technology Inc. In this podcast, we speak to Barry Blixt, director of memory marketing and applications at Microchip, about how his team handles Microchip’s standalone memory products from design and development to manufacturing. The electronic systems we use today require some form of memory for storing data and software. As a leading supplier of high-quality memory products, Microchip offers a broad portfolio of serial EEPROM, serial EERAM, parallel EEPROM, OTP EPROM, serial Flash, parallel Flash, serial SRAM, NVSRAM, and CryptoMemory® security ICs to meet your memory needs.  Microchip also offer the industry’s first commercially available serial memory controller for use in high-performance data center computing applications. Microchip’s extensive testing protocols have ensured industry-leading robustness and endurance along with best-in-class quality to provide you with reliable products, dependable technical support and a consistent supply of devices throughout your product’s lifecycle. In this episode, Mike and Barry discuss the differences between EEPROM and Flash memory, new trends in the market and Microchip’s strengths across a broad range of differentiated applications. Find out more about Memory at Microchip here: https://www.microchip.com/en-us/products/memory   Time Stamps [02:47] – Difference between EEPROM and Flash [07:34] – New Trends in the market [09:34] – Failure in memory [12:05] – Reliability and new demands in memory for automotive [15:42] – Differentiated applications [19:22] – Microchip’s strengths in memory   Follow Barry Barry Blixt on LinkedIn: https://www.linkedin.com/in/barry-blixt-4087562/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Kevin Speer, Technology Director – SiC Power Solutions at Microchip Technology Inc. In this podcast, we speak to Kevin Speer, technology director of SiC power solutions at Microchip, who discusses Microchip’s Silicon Carbide (SiC) solutions to support data centers through Smart Energy and how they are making delivering power to the systems in a rack, and to the rack itself, smarter and more efficient. From designing components that support higher voltages, such as solid-state transformers (SSTs), to explaining why it’s necessary to create microgrids for data centers to facilitate local generation and support innovation, this episode takes a deep dive into how Microchip is helping to power data centers. Innovation and differentiation are key drivers in the evolving data center market. Microchip is committed to collaborating across business units to provide industry-leading data center hardware, software, and tools that support the latest standards and enable technology to empower the most intensive solutions for the data center market. Data access, storage and protection are key requirements for storage systems used in enterprise and cloud data centers. Microchip offers a comprehensive portfolio of NVM Express® (NVMe®), SAS/SATA and PCI Express® (PCIe®) solutions that improve server storage performance, reliability and security while also reducing overall power consumption. Find out more about SiC Power Solutions at Microchip here: https://www.microchip.com/en-us/products/power-management/silicon-carbide-sic-devices-and-power-modules Find out more about how Microchip are supporting data centers here: https://www.microchip.com/en-us/solutions/data-centers-and-computing/data-center-solutions   Time Stamps [02:20] – Powering Data Centers [04:53] – Solid State Transformers [06:34] – Components dealing with higher voltage [13:40] – Impact outside of Data Center market [15:49] – Collaboration across Microchip   Follow Kevin Kevin Speer on LinkedIn: https://www.linkedin.com/in/kevinspeer/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Shakeel Peera, Vice President FPGA Business Unit – Marketing, Strategy, Customer Applications at Microchip Technology Inc. In this podcast, we speak to Shakeel Peera, vice president of Microchip’s FPGA business unit, about Edge AI applications and how customers are using Microchip’s products and solutions to apply intelligence at the edge. Running Artificial Intelligence (AI) models on the edge involves processing data locally within embedded systems, reducing latency and enhancing privacy by minimizing data transmission to the cloud. This approach enables real-time decision making, without requiring Internet connectivity, making it a great solution for applications that require immediate responses and high reliability. From embedded vision, to human machine interface, to sensor analytics, Microchip supports a wide range of machine learning interface applications. Find out more about Edge Intelligence at Microchip here: https://www.microchip.com/en-us/solutions/technologies/machine-learning     Time Stamps [01:30] – Applying Intelligence at the Edge [03:20] – Edge AI applications that use Microchip [07:10] – Is it all about AI and processing? [11:45] – Data Center Solutions at Microchip [12:40] – Total Systems Solutions [15:35] – Key takeaways: Microchip Solutions for Edge Intelligence   Follow Shakeel Shakeel Peera on LinkedIn: https://www.linkedin.com/in/shakeel-peera-486a917/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Wayne Liang, Automotive Segment Sales Manager at Microchip Technology Inc. In this podcast, we speak to Wayne Liang, automotive segment sales manager about his role at Microchip connecting with customers in the Electric Vehicle (EV) industry to understand their needs and stay ahead of trends in the market. The automotive industry is moving toward a more sustainable future, as the industry introduces increasing numbers of Hybrid-Electric Vehicles (HEVs) and fully Electric Vehicles. The electrification of critical functions requires customers to build efficient, reliable and adaptable solutions to generate, distribute and control high power. Microchip offers integrated development tools, a broad portfolio of hardware and software and advanced materials such as Silicon Carbide (SiC) to facilitate the necessary innovation in advanced EV and HEV systems to meet market demand quickly with high quality products and solutions. In this episode, Mike and Wayne cover topics including charging stations and the need for scalability in EV systems, on-board chargers, 2-wheel vehicles and how Microchip offers support across the entire E-Mobility landscape for designers. Find out more about E-Mobility at Microchip here: https://www.microchip.com/en-us/solutions/automotive-and-transportation/ev-hev-powertrain   Time Stamps [01:43] – Trends and challenges in automotive [05:02] – EV charging [08:14] – Scalability in EV charging systems [13:13] – Onboard chargers [16:52] – 2-wheeler vehicles [20:27] – Microchip support across E-Mobility landscape   Follow Wayne Wayne Liang on LinkedIn: https://www.linkedin.com/in/waliang/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Dean Leo, Industrial Marketing Segment Leader at Microchip Technology Inc. In this podcast, we speak to Dean Leo, industrial marketing segment leader about Microchip’s industrial market solutions from industry 4.0, to smart factories and edge computing. We discuss the benefits of edge computing rather than processing in the cloud, the importance of Artificial Intelligence (AI) / Machine Learning (ML) technology at the edge and the challenges facing designers of edge computing solutions in the industrial market. Industrial Internet of Things (IIoT)-powered smart factories enable high-performance computing, big data analytics, AI/ML and secure connectivity to optimize equipment health, worker safety and profitability. Microchip’s products stand at the forefront of automation technology, maximizing power and computing efficiency in customer’s industrial automation systems resulting in cut costs and boosted product quality. Find out more about Smart Factories at Microchip here: https://www.microchip.com/en-us/solutions/internet-of-things/smart-factory   Time Stamps [01:50] – The industrial segment at Microchip   [05:03] – Deep dive into Smart Factories [07:17] – Benefits and challenges of Edge Computing [11:55] – High performance computing products [14:37] – Enabling sensor networks [16:35] – Industrial trends   Follow Dean Dean Leo on LinkedIn: https://www.linkedin.com/in/deanleo/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Martin Klewe, Senior Staff Segment Manager Automotive Europe at Microchip Technology Inc. In this podcast, we speak to Martin Klewe, senior staff segment manager of automotive in Europe about how his team works to understand various verticals and applications to define the right solutions and products for customers; earning Microchip’s reputation as a trusted supplier of embedded control solutions to the automotive industry.  Microchip supports innovation in Advanced Driver Assistance Systems (ADAS) and Autonomous Vehicle (AV) designs with expertise in sensor connectivity and signal conditioning, high-speed data transfer and timing solutions as well as a commitment to functional safety. Microchip provides a vast array of automotive-grade products, including analog, connectivity, memory, microcontrollers, security, timing and touch. Microchip’s expertise in safety-critical connectivity applications enable customers to create secure, connected systems with the speed and safety needed to support emerging ADAS and AV applications. Find out more about ADAS at Microchip here: https://www.microchip.com/en-us/solutions/automotive-and-transportation/adas-and-av   Time Stamps [04:31] – Different levels of ADAS [05:59] – Future of automotive [09:00] – Data centre on wheels [12:33] – Reimagining products for automotive [15:21] – Sensors in ADAS [17:44] – ADAS at Microchip   Follow Martin Martin Klewe on LinkedIn: https://www.linkedin.com/in/martinklewe/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Christine Freseman, Marketing Manager for Development Systems at Microchip Technology Inc. Microchip is dedicated to making design experiences effortless through its wide range of development tools that span multiple product lines from microcontrollers & microprocessors, or FPGA and SoC Ecosystems to Analog Development Ecosystems such as ICE, compilers, debuggers and hardware/embedded designs. Microchip also offer tools for Machine Learning development and security products including authentication and encryption. In this podcast, we speak to Christine Freseman, marketing manager for development systems at Microchip covering a range of topics from AI through to Microchip’s recent MPLAB® Extensions for Microsoft® Visual Studio® Code (VS Code®) providing embedded designers with tools to import projects from MPLAB X Integrated Development Environment (IDE) to VS Code while still accessing Microchip’s debugging and programming support. Find out more about Development Tool & Software at Microchip here: https://www.microchip.com/en-us/tools-resources   Time Stamps [03:59] – Quality and Reliability through testing [06:01] – How AI is developing for embedded software [10:36] – Tailoring toward Software Engineers [11:15] – VS Code integration [13:40] – Responding to customer needs   Follow Christine Christine Freseman on LinkedIn: https://www.linkedin.com/in/christinefreseman/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Bill Hutchings, Senior Product Marketing Manager at Microchip Technology Inc. As senior product marketing manager in the high-performance microcontroller (MCU) business unit at Microchip, Bill Hutchings works to define, develop and release new products in the 32-bit MCU space. In this podcast Bill discusses how Microchip’s 32-bit MCUs meet the requirements of countless applications including general-purpose embedded control, secured Internet of Things (IoT) solutions, power and analog applications. Microchip’s 32-bit MCUs offer: Microchip’s PIC32 or SAM families of MCUs range from entry-level to high-performance devices. These MCUs are available with a variety of memory sizes and processing speeds along with robust security, ultra-low power, enhanced touch, analog and digital peripherals to incorporate additional functionalities. They also offer multiple connectivity options including CAN, CAN FD, Hi-Speed/Full-Speed USB, Ethernet and integrated wireless peripherals. Microchip also provides a fully integrated, embedded software development framework for 32-bit microcontrollers and microprocessors (MPUs) called MPLAB® Harmony.  MPLAB® Harmony is a modular framework that provides interoperable firmware libraries for application development on 32-bit MCUs and MPUs, giving customers flexible and interoperable software modules to simplify the development of value-added features and reduce a product’s time to market. Find out more about 32-bit MCUs at Microchip here: https://www.microchip.com/en-us/products/microcontrollers-and-microprocessors/32-bit-mcus   Time Stamps [01:15] – Markets and applications in 32-bit MCUs. [06:41] – Trends in the market [09:21] – Demands for new features [11:59] – Collaboration across Microchip business units [12:36] – Total Systems Solutions   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Jason Tollefson, Global Wireless Marketing Manager at Microchip Technology Inc. In this podcast episode, we speak to Jason Tollefson, global wireless marketing manager at Microchip, to learn more about Wireless, including how Microchip helps clients incorporate connectivity into their designs with wireless ICs, modules, software and development kits that make connecting effortless for their customers. Microchip’s wireless connectivity products range from Wi-Fi®, Bluetooth® and LoRa® through to Zigbee® and sub-GHz, ensuring interoperation with all other compliant devices and gateways. Learn about Microchip’s Wireless Connectivity solutions, including how Microchip has the products and expertise to meet engineer’s range, data rate, interoperability, frequency and topology needs: https://www.microchip.com/en-us/products/wireless-connectivity   Time Stamps [01:58] – Wireless product categories [05:21] – Integration of plug-and-play modules [07:04] – Helping engineers get products to market quickly [09:45] – Certification process [11:42] – Range of wireless standards [15:26] – Deploying systems using wireless [19:27] – Advice for engineers to overcome challenges with wireless   Follow Jason Jason Tollefson on LinkedIn: https://www.linkedin.com/in/jason-tollefson-4040575/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Ian Saturley, Senior Manager Strategic Marketing for the USB and Networking Group at Microchip Technology Inc. In this podcast episode, we speak to Ian Saturley, senior manager strategic marketing for the USB and Networking Group at Microchip, and find out more about wired connectivity, including the range of products, how they work, use cases and how they fit with the wider Microchip portfolio. Microchip offers a range of wired connectivity products from CAN/CAN FD, LIN and Ethernet to USB solutions such as stand-alone hubs, switches, transceivers and bridges.  The portfolio of PCI Express (PCIe) switches offers the industry’s highest-density and lowest-power solutions for a wide variety of systems requiring high-reliability PCIe switching. Learn more about Microchip’s full range of wired connectivity products at:   https://www.microchip.com/en-us/solutions/technologies/wired-connectivity   Time Stamps [01:19] – Products within the USB & Networking Group at Microchip [01:47] – PCIe and how it is being used by Microchip customers today [04:22] – How Microchip supports engineers to get PCIe designs to market quickly [07:21] – Overview of USB hubs [12:25] – Meeting challenges in qualifying products for automotive [15:37] – Collaborations across Microchip [18:29] – Engineering advice for wired connectivity   Follow Ian Ian Saturley on LinkedIn: https://www.linkedin.com/in/iansaturley/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Steve Kennelly, Associate Director of Medical Products at Microchip Technology Inc. As the healthcare industry continues to evolve to meet our current and future health needs, we’re seeing the emergence of an increasing number and variety of smart and connected IoT-enabled medical devices. These are used across various disciplines and medical applications, including clinical, drug delivery, dental, telehealth and home monitoring. Microchip offers a wide range of products, including high-voltage ultrasound components such as analog switches, transmitters, Field-Effect Transistors (FETs), FET arrays, and FET drivers, as well as arbitrary waveform generators and Transmit/Receive (T/R) switches. In addition, they provide cost-effective, highly integrated microcontrollers (MCUs), microprocessors (MPUs) and secure elements. These components can reduce the cost of ventilator designs by integrating functions such as analog signal conditioning, top-notch connectivity and peripheral options. Developing for the medical sector, while also ensuring that devices are safe, reliable and accurate, is no small task. In this podcast episode, we speak to Steve Kennelly, associate director of Medical Products at Microchip, to discuss some of the major issues and barriers in developing technologies for medical applications. He explains what’s involved in meeting the specific design requirements and challenges associated with developing for medical applications and how Microchip is helping to lower design barriers and bring potentially game-changing healthcare solutions to market faster. Find out more about Medical at Microchip here: https://www.microchip.com/en-us/solutions/medical   Time Stamps [01:58] – Classes in Medical products [03:06] – Finding synergies in Microchip’s product line to support medical trends   [08:41] – Challenges facing engineers working in Medical [10:56] – Interesting and emerging applications in Medical [12:56] – AI in Medical   Follow Steve Steve Kennelly on LinkedIn: https://www.linkedin.com/in/steve-kennelly-105988/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Alexis Alcott, Associate Director of Marketing at Microchip Technology Inc. Motor control, digital power, advanced sensing and control, safety-critical and high-performance embedded applications all come with an array of design challenges. Engineers may need to implement high-precision variable speed in a motor control application or high-speed control loop execution in power conversion applications. Designs may also need functional safety compliance, while industrial automation applications can require math-intensive functions. To address these design requirements in the field, a high-performance solution is typically needed to provide the processing power of a Digital Signal Controller (DSC) and the design simplicity of a microcontroller (MCU). In this podcast episode, Alexis Alcott, associate director of marketing for the dsPIC Digital Signal Controller Business Unit at Microchip, discusses the world of Digital Signal Controllers. Topics covered include the differences between DSCs and microcontrollers, and how a DSC can operate low latency in applications including precision motor control, digital power conversion and advanced sensing. Find out more about Microchip DSCs here: https://www.microchip.com/en-us/products/microcontrollers-and-microprocessors/dspic-dscs   Time Stamps [01:13] – Differences between digital signal controllers and microcontrollers [04:24] – Use categories of applications – e-mobility, automotive, sustainability & data centers [07:09] – The quest for energy efficiency [08:01] – How DSCs are meeting design challenges for engineers [12:36] – The impact of AI in Machine Learning?   Follow Alexis Alexis Alcott on LinkedIn: https://www.linkedin.com/in/alexis-alcott-5b6552/    If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With David Chandler, Senior Manager in Product Marketing of Atomic System Clocks at Microchip Technology Inc. Achieving highly accurate precision timing is no easy feat from a technology perspective, yet it is fundamentally important in many applications. Getting this right can reduce design risk and speed up time to market. In this podcast episode, we speak to David Chandler, senior manager in product marketing of atomic system clocks at Microchip, to learn more about atomic clocks, including the different types, how they work, use cases and how they fit with the wider Microchip portfolio. Microchip provides a broad portfolio of laboratory-grade system atomic clocks and small PCB-mountable atomic oscillators, including the world’s lowest-power commercial atomic clock, for applications requiring the highest degree of free-running frequency and timing accuracy based on atomic resonance techniques. Find out more about Atomic Clocks at Microchip here: https://www.microchip.com/en-us/products/clock-and-timing/components/atomic-clocks   Time Stamps [01:21] – How Atomic Clocks compare to other timing solutions [02:40] – Introduction to Atomic Clocks [05:26] – Different types of Atomic Clocks at Microchip [08:22] – System level products [09:09] – Where are Atomic Clocks used? [11:23] – Trends in the market [13:40] – Why choose Microchip [15:00] – The chip scale Atomic Clock [16:08] – Unusual applications of Atomic Clocks [18:16] – Common misunderstandings of Atomic Clocks [19:41] – How does Atomic Clocks fit at Microchip [22:06] – Engineering advice for using Atomic Clocks   Follow David David Chandler on LinkedIn: https://www.linkedin.com/in/david-chandler-0728999/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview With Xavier Bignalet, Product Marketing Manager for Security at Microchip Technology Inc. Security is no longer an added bonus or nice-to-have; it’s a fundamental requirement with threats emerging daily relating to both existing and new technologies. In this podcast episode, Xavier Bignalet, product marketing manager for Security at Microchip, discusses what the landscape currently looks like when it comes to security, and the threats he and his team are addressing. The discussion will also look at what is driving the demand for security products across a wide range of industries and applications such as data centers, telecom, networking, industrial and automotive. He’ll also shed some light on some of the work Microchip is doing behind the scenes to stay one step ahead of ever-evolving threats and keep customers and their data safe and secure. Microchip has a portfolio of security products that addresses a diverse variety of threat models including anti-counterfeit, disposable and accessories authentication, IoT authentication, OTA, secure boot, key rotations and attestations, transfer of ownership and more. Microchip now provides both hardware and software solutions to solve customers’ security challenges, from Root of Trust Controllers, Secure Authentication ICs and Secure FPGAs to 32-bit microprocessors (MPUs) and microcontrollers (MCUs) with integrated security. Find out more about Security at Microchip here: https://www.microchip.com/en-us/products/security   Time Stamps [01:31] – What is driving the demand for security products? [03:30] – Differences between industries and applications [09:02] – Use cases in the world of security [12:04] – Microchip’s product family for security [17:49] – Meeting customer challenges [21:19] – Building a threat model   Follow Xavier Xavier Bignalet on LinkedIn: https://www.linkedin.com/in/xavier-bignalet/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview with Thomas Souche, Technical Product Marketing Manager at Microchip Technology Inc. Microchip offers a compelling capacitive touch solution for every touch use case – from single buttons to touchpads and touchscreens to proximity detection and 3D gesture control for the consumer, industrial and automotive market.  Microchip offers turnkey touch controllers for buttons, sliders and wheels and integrated touch peripheral microcontrollers and software libraries. In our latest podcast, Thomas Souche, Technical Product Marketing Manager at Microchip, outlines how Microchip’s Human Machine Interface Business Unit are implementing touch control across a range of industries and discusses the key trends driving the demand for more cutting-edge touch control. Find out more about Microchip’s Touch and Gesture products here www.microchip.com/innovativetouch   Time Stamps [01:40] – Overview of touch control implementation [03:21] – Thomas outlines the challenges of implementing capacitive touch [04:36] – Microchip’s touch interface portfolio [05:54] – Requirements to design a touch screen  [08:20] – Applications for maXTouch technology and the different requirements [10:54] – Key trends driving touch [13:44] – Microchip’s strengths in touch   Follow Thomas Thomas Souche on LinkedIn: https://www.linkedin.com/in/thomas-souche-90b9263/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview with Diane Tosetti of Microchip’s FPGA Business Unit. The FPGA market is continuously growing and so is the demand for low power, reliability and security in FPGAs. In this podcast, Diane Tosetti, Senior Manager Business Development at Microchip, discusses the role of FPGAs in Intelligent Edge applications and the range of interesting applications the PolarFire FPGA and PolarFire SoC families are enabling.  Microchip FPGAs help overcome power, system size and security challenges across various applications like embedded vision, automotive, industrial automation, communications, defense and IoT systems. Find out more about Microchip’s FPGA products here www.microchip.com/en-us/products/fpgas-and-plds   Time Stamps [01:29] – The role of FPGA’s in Intelligent Edge [05:25] – How big is the FPGA market? [07:01] – The applications Microchip’s FPGA’s support [15:41] – Interesting examples of Microchip FPGA applications [18:48] – Collaboration across Microchip Business Units [20:32] – How to get started with FPGA’s [22:54] – Takeaway – Microchip’s exciting FPGA roadmap   Follow Diane Diane Tosetti on LinkedIn: https://www.linkedin.com/in/diane-wilson-tosetti-a47a962/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview with Bob Vampola, Vice President Aerospace and Defense at Microchip Technology Inc. As the No. 1 semiconductor supplier for Aerospace and Defense, Microchip understands the critical importance of building secure, robust and reliable electronic systems for aerospace and defense applications.  Microchip offers a range of power management, frequency and timing and RF and microwave products such as ASICs, FPGAs, mixed-signal ICs and MCUs. In our latest podcast, Bob Vampola, Vice President Aerospace and Defense at Microchip, outlines the sub-markets in the Aerospace and Defense sector, the importance of ‘Mission assurance’ and the challenge of tackling radiation through testing. Find out more about Aerospace and Defense at Microchip here https://www.microchip.com/en-us/solutions/aerospace-and-defense   Time Stamps [01:15] – The 3 sub-markets in the Aerospace and Defense sector [02:12] –The Aerospace and Defense Business Unit approach [03:40] – No. 1 semiconductor supplier for the Aerospace and Defense market [06:55] – The importance of “mission assurance” at Microchip [09:14] – The future of Aerospace and Defense [11:35] – The challenge of radiation  [17:08] – New products and technologies in market – Ethernet in Space applications   Follow Bob Bob Vampola on LinkedIn: https://www.linkedin.com/in/bob-vampola-aba77615/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview with Alan Jay Zwiren of Microchip’s PoE Business Unit. Power over Ethernet (PoE) is a revolutionary technology that enables delivery of power over standard Ethernet infrastructure to facilitate quick and easy installation of WLAN access points, network cameras, IP telephones and other IP-based devices. Microchip is an innovator and thought leader in PoE technology, as well as a major contributor to the IEEE® 802.3af, 802.3at and 802.3bt standards. Alan Jay Zwiren, Senior Product Marketing Manager of the Power over Ethernet Business Unit at Microchip, outlines the main applications of PoE, why midspans/injectors are needed and how collaboration at Microchip helps to build the best technology to solve customer problems. Find out more about Microchip’s PoE products here www.microchip.com/poe   Time Stamps [03:22] – Safety of PoE [04:41] – Overview of the main applications for PoE [08:21] – All about the midspan/injector [10:38] – Microchip’s PoE products and devices [15:05] – The importance of outdoor devices [17:30] – Collaboration across Microchip Business Units [19:45] – Future of PoE [23:42] – Takeaway – Microchip’s unique position in PoE   Follow Alan Jay Alan Jay Zwiren on LinkedIn: https://www.linkedin.com/in/azwiren/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview with Chelsey Collimore of Microchip’s Automotive and Transportation Business Unit. EVs are becoming more autonomous through ADAS, using standards such as AUTOSAR and ISO 26262 and adopting a growing number of power regulation, communication and sensor solutions including CANbus, Ethernet and touch sensors. Microchip sees Automotive as one of our key market areas for the future and in our latest podcast, Chelsey Collimore, Marketing Specialist at Microchip, outlines what Microchip offers to automotive OEMs and identifies the key trends that will shape the industry.  Find out more about Microchip’s Automotive and Transportation products here www.microchip.com/automotive-transportation   Time Stamps [04:02] – What Microchip sees as the emerging trends in automotive [06:28] - Chelsey outlines the trends in automated driving [10:49] - Cars are becoming ‘data centers on wheels’ [13:07) – The importance of security in the automotive sector  [18:28] – The importance of Automotive to Microchip [19:15] – Takeaway – Microchip in Automotive   Follow Chelsey Chelsey Collimore on LinkedIn: linkedin.com/in/chels-collimore-a72773276   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview with Bob Zona of Microchip’s Clock and Timing Business Unit. Clock and Timing solutions are essential for all types of digital systems, from the growing use of computing and communication in automotive to the extreme conditions of space. Bob Zona, Senior Product Marketing Manager at Microchip, talks about the company’s unique abilities in MEMS oscillators that make Microchip the leader in the clock and timing and field. With the broadest Clock and Timing portfolio in the industry, spanning atomic clocks, RTCCs, PCIe timing, and 60 years of experience, Microchip offers system designers the timing solutions and expertise they need to develop successful products. Find out more about Microchip’s Clock and Timing products here https://www.microchip.com/en-us/products/clock-and-timing   Time Stamps [01:19] Microchip products and ‘swapability’ of products [2:52] The need for specialist products in the clock tree [3:51] Microchip’s strengths in the timing market [07:52] Unique manufacturing capability gives end-to-end control [09:15] Benefits of MEMS compared to quartz clocks [10:59] Applications for Microchip MEMS family [14:13] Working with other BUs on complete timing systems solutions [16:44] Unusual applications for MC products [18:22] Designing a timing system [19:21] Takeaway – Microchip in timing   Follow Bob Bob Zona on LinkedIn: https://www.linkedin.com/in/bob-zona-12b1812/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview with Fionn Sheerin of Microchip’s Power and Analog Business Unit. Although perhaps most famous for our microcontrollers and other digital products, Microchip has a very large power and analog portfolio, including AC-DC power conversion, DC-DC controllers, power management ICs and Digitally Enhanced Power Analog devices. Microchip sees power management, which is increasingly governed by software, of growing importance in new applications such as automotive and data centers. In our latest podcast, Fionn Sheerin, Principal Product Marketing Engineer, tells us about Microchip’s wide offering of mixed-signal, linear and power ICs, the advantages of digital control of power and how the company helps ensure that developers get their power designs right first time. Find out more about Microchip’s Power and Analog products here https://www.microchip.com/en-us/products/analog   Time Stamps [04:51] Combining digital and analog [07:48] The advantages of digital controllers – reconfigurability and reusability [09:00] How Microchip makes a designer’s job easier [11:35] Microchip is committed to supplying complete power modules [12:06] Simulation tools designed to help analog designers [17:12] Building systems solutions with other BUs to meet new power accuracy needs [20:04]  Opportunities for power control in Automotive [22:10] Takeaway – Microchip is here to help, we have the information you need   Follow Fionn Fionn Sheerin on LinkedIn: https://www.linkedin.com/in/fionn-sheerin-63826a28/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favorite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.

Interview with Perry Schugart of Microchip’s SiC Business Unit. Silicon Carbide has many advantages over conventional silicon, including high efficiency, faster switching speeds and wider temperature ranges, benefits that are increasingly making it the dominant semiconductor technology for many power devices. In our latest podcast, Perry Schugart, Head of Marketing for Microchip’s SiC Business Unit, tells how the company became a major SiC vendor with a range of industry leading SiC MOSFETs, diodes, modules and digital gate drivers.  Listen to this podcast to hear how Microchip makes it easier for developers to adopt the technology and how we have improved SiC ruggedness and reliability to become a leader in this exciting new market. Find out more about Microchip’s SiC products here https://www.microchip.com/en-us/products/power-management/silicon-carbide-sic-devices-and-power-modules   Time Stamps [1:16] How SiC is different from conventional silicon [03:04] SiC’s benefits over silicon [05:13] Microchip becomes a SiC vendor and develops own production fabs [08:26] The challenges of designing with SiC and how Microchip can make it easier [10:39] Using packaging to make SiC solutions more efficient [12:01] SiC modules are the future and Microchip are industry leaders [14:28] Improving the ruggedness and reliability of SiC technology [18:33] Advice for SiC product developers [19:41] Takeaway – Microchip is a SiC provider   Follow Perry Perry Schugart on LinkedIn: https://www.linkedin.com/in/perryschugart/   If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about Microchip’s smart, connected and secure embedded control solutions and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.   Want more? Look out for more upcoming podcasts from Microchip: Beyond the Microchip So much of our daily lives are controlled or influenced by electronics. We rely on GPS to direct us, we hit "brew" on our coffee machines for our mornin' cup of Joe, we wave our hands over a sensor to get running water from a faucet, and press a button to open our garage doors.  But do we really know what's going on inside? Are we aware of the universe of technology and calculations going on right under our nose? Beyond the Microchip takes you inside the world of Embedded Control technologies to understand how the chips and sensors we can't see impact our lives in dramatic ways. They remind us why we have and embrace technology, to enhance the human experience.  Join us each episode as we look at an aspect of our daily lives that shapes what it means to be human and how we can empower the innovation that enhances that experience through Microchip Technology. Subscribe to Beyond the Microchip wherever you get your podcasts.