Pax8 Results Selling Framework Podcast

In this episode, Keith Marchiano chats with Max Barnhart about effective prospecting strategies, building trust with clients, and leveraging AI to supercharge sales efforts. Max shares practical insights drawn from his experience scaling MSP sales, focusing on relationship building, niche targeting, and process optimization. 🔑 Key Topics Covered ✅ The importance of building a referral circle and authentic relationships ✅ How to identify and qualify the right prospects based on industry and company size ✅ The role of trust, credibility, and understanding client needs beyond technical solutions ✅ How AI tools can streamline research, content creation, and outreach while maintaining authenticity ✅ Common pitfalls in sales processes, such as over-analysis and misusing AI ✅ Strategies for consistent closing, early qualification, and setting clear next steps ✅ The significance of outcome-based selling and storytelling with proof points ✅ Tips for managing timing, acceptance, and onboarding to avoid deals falling through This episode is a must-listen for MSP salespeople aiming to improve prospecting, build meaningful client relationships, and leverage AI without losing their authenticity. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Program Manager - Academy Sales Enablement | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Max Barnhart | Director of Growth | Integritek https://www.linkedin.com/in/max-barnhart-16861315a/ ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

In this episode of the RSF Podcast, we dive into building scalable growth systems, defining clarity around ideal client profiles, and shifting from founder chaos to founder clarity. Amy Luby, channel veteran and Pax8 Academy Executive Coach, shares her invaluable insights from decades of experience, emphasizing the importance of systems, processes, and strategic planning for long-term success.   🔑 Key Topics Covered ✅ The significance of clarity in defining your ideal client profile (ICP) and messaging ✅ How to create a predictable growth engine by aligning sales, marketing, and client success ✅ Overcoming owner bottlenecks by building scalable systems and playbooks ✅ Strategies for MSPs at different growth stages to separate owner involvement from sales execution ✅ How to articulate your value clearly to differentiate in a competitive market ✅ Recognizing the signs of plateau and the critical need for a go-to-market framework 📝 Resources: 🔗 NEW! Results Selling Framework landing page: https://www.pax8.com/en-us/academy/rsf/ 🔗 Instructor-Led Training: Jumpstart Your Owner-Led Sales: https://www.pax8nebula.com/m/1ebfab150404c738/original/Jumpstart-your-Owner-Led-Sales.pdf 🔗 On-Demand Learning: MSP Go-To-Market (GTM) Progression Framework: From Founder-Led to Scalable Revenue Engine: https://academy.pax8.com/learn/courses/7151/msp-go-to-market-gtm-progression-framework-from-founder-led-to-scalable-revenue-engine ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Program Manager - Academy Sales Enablement | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Amy Luby | Executive Coach | Pax8 Academy https://www.linkedin.com/in/amycluby/ ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Are you ready to revolutionize your sales game? In the latest episode of the Result Selling Framework podcast, we dive into how AI is reshaping the way MSPs identify prospects and set appointments. Join Keith Marchiano and Erick Simpson, CEO of Channel Mastered, to learn how MSPs can harness the power of AI for better lead generation and sales outcomes. Don't get left behind - find out how to unlock new revenue streams and enhance your client relationships!  ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Program Manager - Academy Sales Enablement | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Erick Simpson CEO, Chief Strategist, MSP Channel Expert, Influencer, and Thought Leader | Channel Mastered https://www.linkedin.com/in/ericksimpson/ ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

In this insightful episode of the Results Selling Framework podcast, hosts Keith Marchiano and Dave Cava delve into the essentials of building a successful sales organization within the MSP industry. They discuss the critical importance of establishing a strong foundation before hiring salespeople, the significance of culture fit in recruitment, and the invaluable role of peer groups in continuous learning. Dave also shares personal stories from his career and life, including the challenges of authoring a book. Tune in for a blend of practical advice and heartfelt experiences that highlight the path to sales success. 📖 Check out Dave's Book: https://www.amazon.com/PUMPKIN-PLAN-MANAGED-SERVICE-PROVIDERS-ebook/dp/B0CVNQ4XLB ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Program Manager - Academy Sales Enablement | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Jeremy Nelson | Sales Coaching Manager | Pax8 https://www.linkedin.com/in/jeremy-nelson-/ ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

In this episode, Keith Marchiano and Jeremy Nelson discuss the critical aspects of hiring salespeople. Learn how they handled their first sales hires - and why it's so important to have a solid sales process and understanding of your target market BEFORE bringing on a salesperson. 🔑 Key Topics Covered ✅ How to assess your onboarding capacity before hiring. ✅ Why sales skills can—and should—be developed with training. ✅ How sales admins can free up the owner’s time. ✅ Why hiring “experienced” salespeople isn’t always the best choice. ✅ Traits to look for: curiosity, communication, and coachability. ✅ Why a structured sales process is your foundation for success. ✅ How investing in training sets new hires up for long-term success. ✅ Planning and resources needed to build a strong sales department. Listen to this podcast episode to learn the difference between sales admins and hunters, discover what makes a candidate a strong fit, and get actionable advice for hiring effectively—so your sales team drives real results from day one. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Program Manager - Academy Sales Enablement | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Jeremy Nelson | Sales Coaching Manager | Pax8 https://www.linkedin.com/in/jeremy-nelson-/ ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Ready to start 2026 with unstoppable momentum? Join Keith Marchiano and Jeff Weiss as they unpack what it really takes to drive sales success. In this episode, they dive into the metrics that matter, the power of accountability, and how to plan effectively for long-term growth. Learn how to overcome the biggest challenges of building a sales program and create proactive processes that generate consistent, high-quality revenue. Whether you’re leading a team or selling solo, this conversation will help you level up your sales strategy for the new year. 📘 Want the powerful planner featured in this episode? Enroll in Pax8 Academy’s instructor-led course Jumpstart Your Owner-Led Sales for your copy and expert guidance: 🔗 https://www.pax8nebula.com/m/1ebfab150404c738/original/Jumpstart-your-Owner-Led-Sales.pdf 🤝 Need personalized support? Explore Pax8 Academy Sales Coaching for one-on-one help to refine your sales process and hit your goals: 🔗 https://www.pax8nebula.com/m/b42aed7c257bbdd/original/Pax8-Academy-Sales-Coaching-1-Pager.pdf  ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Program Manager - Academy Sales Enablement | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Jeff Weiss | Executive Coach | Pax8 https://www.linkedin.com/in/jeff-weiss1414/   ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

In this timely Cybersecurity Month episode of the RSF Podcast, host Keith Marchiano sits down with cybersecurity expert James LaVine to tackle one of the most pressing challenges facing managed service providers today: protecting small businesses in an AI-driven threat landscape. With his unique background spanning 25 years as an MSP owner and military intelligence expertise, LaVine brings a "head on a swivel" perspective to cybersecurity that every MSP needs to hear. The conversation explores how artificial intelligence is fundamentally changing the game—serving as both a powerful shield for defense and a sophisticated sword in the hands of cybercriminals. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Program Manager - Academy Sales Enablement | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST James LaVine | Academy Senior Sales Specialist | Pax8 https://www.linkedin.com/in/brianjweiss/   ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

In this episode, join Keith Marchiano for a conversation with Kevin Hughes, Strategic Advisor at Ascentient. They discuss the process of selling IT services, including asking for introductions, planning with the client, and getting decision-makers in the room to avoid stalled deals. Kevin shares his journey from sales admin to revenue leader, emphasizing relationship-building and leveraging client success stories to drive sales. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE GUEST Kevin Hughes | Strategic Advisor | Ascentient  https://www.linkedin.com/in/kevin-hughes-94092b95/    ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Dive into the latest episode featuring an insightful conversation with Brian Weiss, CEO of iTech, where we explore the entrepreneurial journey, the evolution from personalized tech services to embracing industry-wide frameworks, and the profound impact of community engagement. Tune in for a thought-provoking journey through pivotal milestones—like iTech's 20-year anniversary, the adoption of the Results Selling Framework, and the importance of continually reinventing business strategies - and delve into challenges of rural tech business growth, the significance of adopting off-the-shelf solutions, and the crucial transition from self-developed tools to process-driven workflows. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Brian Weiss | CEO & Chief AI Officer | ITECH Solutions https://www.linkedin.com/in/brianjweiss/   ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

We all know the importance of speaking to the right contact when selling - but are you talking to ALL the right contacts? Join Keith Marchiano and Pete Busam as they explain how to connect with multiple buyer personas within your target client profile. Learn about the significance of brand recognition and how to complement your relationship-building sales skills with finely honed marketing strategies to propel your sales to the next level. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Pete Busam | Chief Balancer | Equilibrium Consulting https://www.linkedin.com/in/petebusam/ ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

In this episode, Keith Marchiano interviews Rex Frank, a visionary in the MSP space and VP of Academy at Pax8. They discuss the evolution of the IT services industry, the importance of attending industry events, and the future of AI in the MSP realm. Rex shares his journey from technician to service executive and the lessons learned along the way. Learn about the origins of Academy and how enablement is key to adapting in a rapidly changing technological landscape. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Rex Frank | Vice President of Academy | Pax8 https://www.linkedin.com/in/rexfrank/ ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

In this episode of the Results Selling Framework podcast, Keith Marchiano and James LaVine explore how MSPs can effectively sell cybersecurity solutions, the importance of understanding AI integration, and the need for a solid security framework to protect clients from emerging threats in both spheres. AI readiness is critical for MSPs, and cybersecurity controls are the key tool to ensuring your clients are safe as they explore the new landscape. Learn how education is the solution to a significant vulnerability in cybersecurity - people - and how stories can be your secret weapon to landing the sale. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST James LaVine | Senior Executive Coach | Pax8 https://www.linkedin.com/in/jameshlavine ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Join Keith Marchiano and Jonathan Cox as they dig into the future of automation and AI in sales.   Learn why having a solid sales process before implementing tools is non-negotiable and how the balance between automation and the human touch in sales interactions can set you apart.   In the face of the golden opportunity of AI, it's pivotal that we understand the importance of building trust through meaningful conversations in sales, leveraging technology for efficiency, and the necessity of defining processes before automating tasks. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Johnathan Cox | Manager of Operations Solutions | Pax8 https://www.linkedin.com/in/johnathancox  ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

In this engaging podcast episode, Keith Marchiano and Maria Armstrong discuss the unique challenges and experiences of women in sales. Maria shares her journey into sales, the importance of empathy, and the generational shifts in perceptions of women in the industry. Discover strategies for MSPs to generate quick wins by analyzing client needs and engaging in effective communication. You will hear how to grow your business by having meaningful conversations with your clients and learn how you can start educating clients about security and discover the importance of regular check-ins to find that valuable whitespace and ensure you're building strong relationships. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Maria Armstrong | Manager of Academy | APAC Pax8 https://au.linkedin.com/in/maria-armstrong  ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

It's Women's History Month! Keith Marchiano and Jennifer Evans, Operations Solutions Consultant 4 at Pax8 are here discuss the ongoing challenges women face in the sales industry. Join them as they explore the advantages and disadvantages women encounter in sales roles and share personal stories of overcoming obstacles - all while maintaining that important work-life balance needed to thrive in the sales profession. Learn about the importance of active listening and empathy in building client relationships, and how continuous learning can be the key to growing your own career. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Jennifer Evans | Operations Solutions Consultant 4 | Pax8 https://www.linkedin.com/in/jenniferjevans ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

In this episode of the Results Selling Framework podcast, Keith Marchiano and Chris McDonell discuss the essential skills needed for sales success - active listening, effective communication, and a structured onboarding process as well as the significance of emotional intelligence and genuine communication in building relationships with prospects. They explore the role of sales leaders in coaching and developing their teams, the impact of post-COVID dynamics on sales strategies, and the necessity for continuous improvement and adaptability in using technology for sales interactions. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Chris McDonell | President & CEO | Sandler/McDonell Consulting Group https://www.linkedin.com/in/chrismcdonell  ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

In this episode, Keith Marchiano and Jake Gipson discuss the importance of setting clear and attainable sales goals for the new year, emphasizing the need for consistency, accountability, and strategic planning for driving growth in sales. Jacob Gipson is the Manager of Enablement Programs at Pax8, where he leads initiatives that empower sales teams and partners to achieve their goals through tailored enablement strategies. With a strong background in sales methodologies like Command of the Message and a proven track record in driving programs like Good2Gr8, Jacob focuses on simplifying processes, fostering collaboration, and delivering measurable results for Pax8 and its partners. With the help of Jake and Keith's insights, learn how to reset after a challenging 2024 - break down your larger goals into smaller, achievable milestones to maintain focus and motivation throughout the new year! ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Jake Gipson | Manager of Enablement Programs | Pax8 https://www.linkedin.com/in/jacobpaulgipson  ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Join Keith Marchiano, Senior Executive Coach at Pax8 Academy, and Jeremy Nelson, Sales Coaching Manager at Pax8, as they dive into the crucial steps for planning new managed recurring revenue in the upcoming year. With Jeremy's extensive experience in running MSPs and sales, this episode is packed with valuable insights on setting clear goals and key performance indicators (KPIs) to achieve an impressive 20% annual growth in managed services. Get ready for an engaging and informative conversation that will leave you inspired and motivated to reach new heights of success in 2025. Whether you're a seasoned professional or just starting out, this episode offers practical advice and strategies to help you excel in the world of managed services. Tune in for an insightful and fun discussion that will equip you with the tools and knowledge you need to thrive in the coming year! ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Jeremy Nelson | Sales Coaching Manager | Pax8 https://www.linkedin.com/in/jeremy-nelson-/  ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, we delve into the world of sales and leadership. Sara Ehrich shares her incredible journey from office manager to Chief Operations Officer of an MSP. She and Keith discuss the importance of a sales playbook, role-playing scenarios, and key metrics for sales success. Learn about the significance of celebrating sales wins as a team and gain valuable tips for leading and developing salespeople! ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Sara Ehrich | Partner Education Specialist | Pax8 https://www.linkedin.com/in/saraehrich/  ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. This week, Michael L. Giuffrida, the President at Kyber Security teams up with Keith to discuss his journey from IT engineer to business development expert, offering insights into building a positive sales mindset and the importance of reducing risk through cybersecurity. They discuss strategies for qualifying prospects, uncovering buyer needs, and overcoming obstacles in selling security solutions. Tune in for practical tips, engaging role-plays, and expert advice on protecting businesses from cyber threats. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Michael L. Giuffrida | President | Kyber Security https://www.linkedin.com/in/michaelgiuffrida  ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode Matt Lee, the Security & Compliance - Senior Director at Pax8, joins Keith to explore the art of selling cybersecurity services by positioning yourself as the expert. Learn how to build lasting client relationships by focusing on frameworks and strategies rather than just showcasing tools. Discover the key to becoming a trusted prescriber and elevating your sales approach. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Matt Lee | CISSP | CCSP | PNPT | Security & Compliance - Senior Director | Pax8 LinkedIn: cybermattlee YouTube: youtube/cybermattlee Website: cybermattlee.com ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Join us in this insightful episode as Keith Marchiano sits down with Conor Geiger, Sales Manager at Creative Computer Solutions, an MSP based in Vancouver, Washington. Together, they dive deep into the art of prospecting and share actionable tips to help you create familiarity and spark curiosity with potential clients. Understanding the challenges that come with prospecting, Keith and Conor discuss proven strategies to establish a connection with prospects, even before the first conversation. They explore techniques that go beyond the basics, helping you to stand out in a crowded market and turn cold leads into warm opportunities. Whether you're a seasoned sales professional or just starting, this episode is packed with valuable insights to refine your approach and drive results. Tune in to discover how to elevate your prospecting game and set the stage for successful client relationships. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST James LaVine | Senior Executive Coach | Pax8 https://www.linkedin.com/in/jameshlavine  ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, James LaVine joins Keith to dive deep into the nuanced world of attracting clients. The two will explore the strategic approaches that separate marketing from prospecting, yet show how they can complement each other to create a powerful client acquisition strategy. Whether you're a seasoned professional or just starting, this episode is packed with actionable insights and expert advice to help you master the art of attraction. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST James LaVine | Senior Executive Coach | Pax8 https://www.linkedin.com/in/jameshlavine  ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. This episode will show you how to use our Discovery Guide template to collect all the data you have gathered up to this point into an organized form to help make your sales process clear and concise. The last thing you want is for all your valuable information to be scattered to the wind - you wouldn't want to lose some critical piece of information that could be the missing key to what the buyer is truly looking for... Let's make sure you make the most of all your hard work! ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST James LaVine | Senior Executive Coach | Pax8 https://www.linkedin.com/in/jameshlavine  ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, we delve into the art of leveraging proof points to not only support your sales narrative but also to convincingly demonstrate your ability to meet and exceed client expectations. You will learn to craft compelling proof points that resonate with prospects and provide verifiable evidence of your past successes. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Jeremy Nelson | Sales Coaching Manager | Pax8 https://www.linkedin.com/in/jeremy-nelson-/  ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast.   On this episode, we focus on effectively communicating the unique value of your business. You'll learn to align with your prospect's decision criteria and empathetically connect, akin to a trusted guide.   As we continue to explore the power of utilizing the Pax8 Results Selling Framework, it is critical to understand how you will explain to the prospect in clear and simple language as to why you are the best and only option for them. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Jason Duval | Executive Coach | Pax8 https://www.linkedin.com/in/jasonvduval  ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, Keith teams up with James LaVine to discuss the topic of understanding the prospect buying process. Understanding the Prospect Buying Process is a key part of the Pax8 Results Selling Framework program. In this episode, we'll focus on practical skills needed to navigate the buying process effectively. You'll learn how to understand your prospects' thinking, recognize their decision-making journey, and respond with tailored solutions. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST James LaVine | Senior Executive Coach | Pax8 https://www.linkedin.com/in/jameshlavine  ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast.   In this episode, Keith teams up with Jeremy Nelson to discuss the topic of uncovering prospect needs.   Come along and take a deep dive into the world of your buyers' needs within the context of the Results Selling Framework. As we explore this topic, you'll learn the crucial skills of refining your mindset, fine-tuning your language, and mastering the art of discovery questions. We'll help illuminate the path to your Buyer's true needs and the positive business outcomes that they are seeking. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Jeremy Nelson | Sales Coaching Manager | Pax8 https://www.linkedin.com/in/jeremy-nelson-/  ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, Keith teams up with James LaVine to discuss the topic of understanding buyer personas. You've netted a lead or a referral, initiated contact, and started to establish a connection by attentively listening to your prospect's issues. It's tempting to think a sale is near, especially when you're confident that your solution fits their needs and budget perfectly. However, there's a snag: the buyer may only be presenting surface problems, not the underlying issues. If you hastily pitch your solution without deeper inquiry, it may miss the mark, leading to a lost sale or silence from the prospect. The key misstep? Not recognizing that modern business decisions often involve multiple stakeholders. Just as every flower is unique, so is each sales conversation—requiring a nuanced and multifaceted approach. Listen to our podcast to dive deeper into this concept. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST James LaVine | Senior Executive Coach | Pax8 https://www.linkedin.com/in/jameshlavine ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Subscribe To Our YouTube Channel ☁ https://www.youtube.com/@UCPExUoFAYffRGZtFAkRH8ng ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, Keith teams up with Jeremy Nelson to introduce us to the Results Selling Framework. Consider the daily grind of managing your service business - the expectations of seeing a significant ROI, and the fatigue that sets in when yet another sales pitch sounds like it's being spoken AT you instead of TO you. It feels as though the emphasis is more on closing the sale rather than truly understanding and addressing your unique challenges. So let’s not do the same thing when you are trying to land a new client! Tune into this episode to learn more. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST Jeremy Nelson | Sales Coaching Manager | Pax8 https://www.linkedin.com/in/jeremy-nelson-/ ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Subscribe To Our Channel ☁ https://www.youtube.com/@UCPExUoFAYffRGZtFAkRH8ng ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun 

Join Keith Marchiano, Senior Executive Coach for the Results Selling Framework (RSF) podcast. In this episode, Keith teams up with James LaVine to discuss the topic of "Why Use the Results Selling Framework?" The RSF is a foundation to enhance your engagements with potential prospects and existing clients. It's a strategy that can revolutionize your MSP's sales approach and help you connect with the buyers you will engage with and to understand the problems their business faces. ⎯⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH THE HOST Keith Marchiano | Senior Executive Coach | Pax8 https://www.linkedin.com/in/keithmarchiano ⎯⎯⎯⎯⎯⎯⎯ CONNECT WITH GUEST James LaVine | Senior Executive Coach | Pax8 https://www.linkedin.com/in/jameshlavine ⎯⎯⎯⎯⎯⎯⎯⎯ ☁ Learn More About Pax8 ☁ Why Pax8? - http://pax8.io/9oBr50OYkpi Explore our cloud marketplace - http://pax8.io/Pfoh50OYks1 ☁ Follow Us ☁ LinkedIn - http://pax8.io/1jFu50JJ423 Twitter - http://pax8.io/AAth50JJ42u Facebook - http://pax8.io/A4gR50JJ43f ☁ Shop Pax8 Club ☁ See our collection of softwear - http://pax8.io/YG9P50OYkun