Referral Roadmap

In this episode of Referral Roadmap, hosts Athena Captain and Jada Haycraft discuss the enduring importance of referrals in business growth, especially in an age dominated by AI and digital marketing. They emphasize that referrals are built on trust and human connection, which technology cannot replace.The conversation covers strategies for building and nurturing referral relationships, the statistics supporting the effectiveness of referrals, and practical tips for enhancing referral networks. The episode concludes with a call to action for listeners to engage with the resources provided and to prioritize relationship-building in their business strategies.To access the resources and links discussed in this episode:https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsChapters00:00 Introduction to Referral Roadmap 202602:25 The Power of Referrals in Business Growth05:33 Building Trust in a Skeptical World08:19 Nurturing Referral Relationships11:18 Statistics Supporting Referral Success14:20 The Importance of Authenticity in Referrals17:17 Strategies for Effective Referral Networking20:21 Closing the Loop on Referrals23:08 Conclusion and Future Directions

In this episode, Jada Haycraft and Athena Captain discuss the essential strategies for future-proofing small businesses in an ever-evolving landscape. They emphasize the importance of resilience, adaptability, and continuous learning, while also highlighting the role of technology and AI in driving business growth. The conversation covers practical steps for building a strong foundation, nurturing client relationships, and fostering a culture of learning within teams. Listeners are encouraged to take actionable steps to ensure their businesses thrive in the coming years.To access the resources and links discussed in this episode:https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsChapters00:00 Future Proofing Your Business03:20 The Importance of Agility and Resilience10:02 Embracing Technology and AI15:56 Building a Culture of Learning20:14 The Science of Adaptation and Learning23:47 Practical Steps for Business Success32:01 Nurturing Client Relationships

In this episode of Referral Roadmap, hosts Athena Captain and Jada Haycraft discuss effective marketing strategies for small businesses operating on a shoestring budget. They explore the concept of 'shoestring marketing,' emphasizing creativity, consistency, and community engagement over large ad spends. The conversation covers various low-cost strategies, including leveraging social media, building relationships, and engaging with the community. The hosts also highlight the importance of authenticity and consistency in marketing efforts, encouraging listeners to embrace their journey and learn from their experiences.To access the resources and links discussed in this episode:https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsChapters00:00 Marketing on a Shoestring Budget02:50 Building Relationships for Business Growth12:53 Engaging with the Community19:34 Effective Marketing Strategies Without a Big Budget

In this episode, Jada Haycraft and Athena Captain discuss the critical importance of resilience and flexibility in business, especially in uncertain economic times. They explore strategies for building adaptable business models, diversifying revenue streams, and leveraging digital tools to enhance operational efficiency. The conversation emphasizes the need for contingency planning and the importance of training teams to be agile and responsive to market changes. Through real-world examples and research insights, they highlight how businesses can not only survive but thrive amidst challenges by embracing change and innovation.To access the resources and links discussed in this episode:https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsChapters00:00 Building Resilience in Business01:26 Understanding Flexibility and Adaptability03:16 Navigating Market Changes07:31 Learning from Client Experiences16:44 The Importance of Data and Research19:05 Practical Steps for Resilience28:19 Preparing for Future Challenges

In this episode, Jada Haycraft and Athena Captain discuss the challenges of talent acquisition and retention in today's economy, emphasizing the importance of building a purpose-driven culture and hiring for core values. They explore strategies for creating a supportive work environment that prioritizes flexibility and employee engagement, ultimately leading to higher retention rates. The conversation highlights the need for leaders to define their core values clearly, recognize employee contributions, and adapt to the changing landscape of work, including remote and hybrid models.To access the resources and links discussed in this episode:https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsChapters00:00 The Importance of Talent in Business03:16 Building a Culture of Values06:02 Hiring for Cultural Fit09:27 Understanding Employee Needs12:17 Flexibility and Work-Life Balance15:16 Defining Core Values18:11 Recognition and Engagement21:11 Creating a Supportive Culture24:18 Practical Steps for Leaders27:20 Final Thoughts and Resources

In this episode, Athena Captain and Jada Haycraft discuss the critical importance of data and metrics in driving business growth in 2026. They emphasize the need for small businesses to focus on actionable metrics that directly impact revenue and profitability, rather than getting lost in vanity metrics. The conversation covers effective tracking systems, the significance of defining key performance indicators, and practical steps for implementing a no-excuses culture in business. The hosts share personal experiences and insights on how to leverage data for better decision-making and sustainable growth.To access the resources and links discussed in this episode:https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsChapters00:00 Understanding the Importance of Data in Business02:28 Identifying Key Performance Metrics05:09 Implementing the EOS System for Tracking10:32 The Role of Tracking in Business Success12:46 Defining Goals and Metrics for Growth18:39 Actionable Metrics vs. Vanity Metrics22:22 Rubber Meets the Road: Practical Tracking Strategies30:51 Creating a No-Excuses Mindset in Tracking

In this episode, Athena Captain and Jada Haycraft discuss effective marketing strategies for small businesses in 2026 with expert Tim Priebe. They explore the transition from guerrilla marketing tactics to building a sustainable marketing engine, the importance of consistency and tracking, and the role of AI in modern marketing. Tim shares insights on common mistakes businesses make and offers actionable strategies for success, emphasizing the need for a clear understanding of the target audience and the importance of referral marketing.To access the resources and links discussed in this episode:https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsChapters00:00 Introduction to Scalable Marketing02:59 Transitioning from Guerrilla Tactics to a Marketing Engine05:49 The Importance of Consistency in Marketing08:45 Building a Foundation for Small Business Marketing11:33 Effective Tactics for Quick Revenue Boosts14:45 Navigating Direct Messaging and Sales Pitches21:28 Navigating Marketing Tactics Responsibly23:47 The Importance of Tracking in Marketing32:05 Common Mistakes in Marketing Strategy33:55 Key Marketing Strategies for 202638:17 Implementing Effective Marketing Systems43:28 Final Thoughts and Resources

In this episode of the Referral Roadmap, hosts Athena Captain and Jada Haycraft delve into the critical strategies for enhancing local visibility in an increasingly digital marketplace. They emphasize the importance of optimizing Google Business Profiles and leveraging customer reviews to ensure businesses appear prominently in local searches. The conversation highlights the significance of 'near me' searches, which have surged in recent years, and how businesses can capitalize on this trend by ensuring their online presence is accurate, trustworthy, and engaging. Athena and Jada share personal anecdotes and practical tips, making the discussion relatable and actionable for small business owners navigating the complexities of marketing in 2026.To access the resources and links discussed in this episode:https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsChapters00:00 Becoming the Local Choice: Marketing Tactics for 202602:23 Understanding Local Search: The Importance of Visibility05:39 Learning from Experience: The Need for Local Optimization11:22 The Power of Reviews: Building Trust and Credibility19:33 Research Insights: The Impact of Local SEO24:22 Actionable Steps: Optimizing Your Local Presence

In this episode, the hosts discuss the evolving landscape of SEO, particularly focusing on the concept of zero click search, where users find answers without clicking through to websites. They explore strategies for small businesses to adapt to this change, emphasizing the importance of optimizing content for voice search and AI-driven results. The conversation includes practical tips for improving online visibility, the significance of reviews, and the necessity of a well-structured Google Business Profile. The expert guest, Griffin Mott, shares insights on common SEO mistakes and the long-term commitment required for effective SEO strategies.To access the resources and links discussed in this episode:https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsGriffin Mott's Website: https://griffinmottconsulting.com/Chapters00:00 The Shift in Search: Understanding Zero Click Searches05:51 Defining Zero Click Search and Its Importance09:37 Optimizing Content for Visibility14:44 The Role of Voice Search in SEO19:41 AI-Driven Search Results and Authority24:34 The Long Game of SEO: Patience and Strategy28:51 Improving Visibility in the New Search Landscape32:36 Common SEO Mistakes Small Businesses Make41:33 Key Strategies for SEO Success in 202647:28 Statistics on Zero Click Searches and AI Impact49:36 Actionable Takeaways for Business Owners

In this episode, Athena Captain and Jada Haycraft discuss the transformative role of AI tools in small business growth. They explore practical applications, the importance of embracing AI, and share statistics on AI adoption among small businesses. The conversation emphasizes maximizing efficiency, enhancing creativity, and building relationships through technology. Listeners are encouraged to take actionable steps in integrating AI into their business strategies.To access the resources and links discussed in this episode:https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsChapters00:00 Introduction to AI Tools for Business01:22 Understanding AI and Its Impact on Small Businesses04:18 The Importance of Embracing AI in Business07:13 Practical Applications of AI in Content Creation10:21 Maximizing Efficiency with AI Tools13:32 Creative Uses of AI for Resource Development15:42 Maximizing Time with AI19:24 Creative Breakthroughs Through AI20:50 Adapting to Market Changes with AI25:25 Exploring AI Tools for Business26:19 Statistics on AI Adoption29:59 Practical Tips for Using AI33:47 AI as a Tool for Creativity37:57 Embracing AI for Business Growth

In this episode, Jada Haycraft and Athena Captain discuss the theme of breakthrough, emphasizing the importance of perseverance and resilience in the face of challenges. They share personal stories of struggle, highlight inspiring figures from history, and present scientific research on goal perseverance. The conversation culminates in practical advice for listeners on how to keep going, the significance of community support, and the encouragement to not give up on their dreams.To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsChapters00:00 The Journey to Breakthrough03:28 Personal Stories of Struggle and Resilience06:18 Historical Examples of Perseverance09:14 The Science Behind Not Giving Up12:18 Practical Steps to Keep Going15:30 The Importance of Community and Support18:28 Final Thoughts and Encouragement

In this conversation, Athena Captain and Jada Haycraft discuss the importance of being present in a distracted world, emphasizing how authenticity and connection can enhance personal and professional relationships. They introduce Kyle Draper, who shares insights on how to engage meaningfully online and the challenges of maintaining presence in a fast-paced environment. The discussion covers practical strategies for improving engagement through video content, personal storytelling, and the significance of genuine interactions in sales and leadership.To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsChapters00:00 The Power of Presence in a Distracted World06:24 Introducing Kyle Draper: A Heart for Connection09:22 The Challenge of Being Present Online13:28 Shifting from Selling to Genuine Connection16:48 Navigating the Balance of Presence and Authenticity21:42 The Importance of Sharing Your Story29:49 Understanding Social Media Engagement31:33 The Importance of Being Present in Sales36:38 Innovative Follow-Up Strategies42:42 Leveraging Video for Connection48:40 The Science of Presence in Communication

In this episode, Athena and Jada delve into the topic of burnout, exploring its signs, personal experiences, and the impact it has on productivity and mental health. They discuss practical strategies for recovery, emphasizing the importance of self-care, setting boundaries, and creating systems to manage energy effectively. The conversation highlights the need for resilience and coping skills in the face of life's challenges, encouraging listeners to prioritize their well-being even amidst chaos.To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsChapters00:00 Understanding Burnout03:21 Personal Stories of Burnout10:27 Recognizing Signs of Burnout15:13 Strategies for Recovery20:24 Building Systems to Combat Burnout30:09 Finding Breakthrough in Chaos

In this conversation, Athena Captain and Jada Haycraft discuss the importance of leveraging past relationships and nurturing connections to drive business growth, especially in challenging market conditions. They emphasize the need for a strong database, the value of authenticity in relationships, and practical strategies for re-engaging with past clients. Brandon Baca, a seasoned real estate professional, shares insights on how to maintain and nurture relationships over time, highlighting the long-term benefits of a well-managed database. The discussion also touches on the cost-effectiveness of retaining existing clients compared to acquiring new ones, and the significance of referrals in business.To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsChapters00:00 Leveraging Past Relationships for Business Growth06:49 The Importance of Relationship Building in Real Estate13:14 Nurturing Relationships Over Time18:28 Authenticity in Marketing and Communication23:32 The Blind Spot of Business Owners25:45 Building a Strategic Database27:54 Navigating Market Challenges30:58 The Importance of Nurturing Relationships32:56 Reconnecting for Unexpected Opportunities37:52 Authenticity as Currency in Business39:19 The Cost of Customer Acquisition vs. Retention41:51 Practical Tips for Re-engagement

In this conversation, Athena Captain and Jada Haycraft discuss the importance of streamlining business operations to drive growth, especially during challenging times. They introduce Tina Curtis, a successful entrepreneur who shares her journey of overcoming overwhelm and burnout by implementing systems and focusing on essential tasks. The discussion emphasizes the significance of emotional intelligence, the necessity of having a business coach, and the power of automation in enhancing productivity. The episode concludes with actionable advice for listeners on how to prioritize tasks, create systems, and maintain focus to achieve their business goals.To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsChapters00:00 Streamlining for Growth05:40 Introducing Tina Curtis: A Journey of Transformation08:16 The Importance of Focus and Systems14:42 Tough Love and Business Ownership21:14 Systems and Habits for Simplification23:41 Harnessing Automation for Efficiency25:53 Self-Discovery Through Focus29:37 Taking Control of Your Business31:19 The Science of Productivity36:31 Practical Steps for Business Growth

In this conversation, Athena Captain, Jada Haycraft, and guest Ethan Rutter delve into the emotional aspects of sales, emphasizing the importance of mindset and emotional resilience. They discuss personal experiences, strategies for overcoming fear and doubt, and the significance of leadership in sales. Ethan shares his journey from struggling in sales to finding success through mindset shifts and resilience. The discussion also highlights practical tips for sales professionals to manage their emotions and improve performance, along with scientific insights into the impact of mindset on sales outcomes.To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsChapters00:00 The Emotional Landscape of Sales07:17 Overcoming Doubt and Building Resilience14:07 The Importance of Mindset in Sales19:05 Finding Motivation and Purpose in Sales24:08 Dealing with Rejection and Maintaining Positivity25:22 The Impact of Rejection on Sales Performance27:11 Leading Diverse Personalities in Sales30:32 Empathy and Understanding in Sales Leadership34:55 Building Mental Toughness in Sales41:30 Finding Solutions and Maintaining a Positive Mindset43:08 The Science of Emotional Resilience in Sales45:15 Practical Strategies for Sales Success

In this conversation, Athena Captain and Jada Haycraft discuss the importance of discipline over motivation in achieving success. They emphasize that while motivation can be fleeting, discipline and the establishment of non-negotiable habits are what truly drive results. The episode features Brett Boone, who shares his inspiring journey from addiction to becoming a successful entrepreneur, highlighting the role of structure and discipline in his recovery and business success. The discussion also covers practical strategies for building effective routines and the significance of hiring motivated individuals who align with a disciplined work ethic.To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsChapters00:00 Discipline vs. Motivation: The Core Principle04:46 Personal Stories of Struggle and Resilience06:43 Brett Boone's Journey: From Addiction to Success14:50 The Shift: Learning Discipline Over Motivation20:58 Building Structure: The Key to Productivity26:09 Navigating Burnout and Mental Fatigue30:29 Overcoming Challenges and Finding Support35:50 The Power of Self-Discipline and Motivation36:42 Building a High-Performing Team42:47 The Importance of a Morning Routine49:55 Taking Action: The Rubber Meets the Road

In this episode, Athena Captain and Jada Haycraft discuss the importance of taking control of your business rather than waiting for the market to improve. They emphasize the need for proactive pipeline management, internal analysis, and building strong relationships. Guest Ronnie Gulikers shares his experiences and insights on navigating challenges in the real estate market, focusing on behaviors over outcomes, and maintaining a work-life balance. The conversation highlights actionable steps for business growth, the significance of setting boundaries, and the opportunities that arise in difficult market conditions.To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsChapters00:00 Taking Control of Your Business02:12 Real Stories from the Field05:31 Introducing Ronnie Golikers08:49 The Moment of Realization10:49 Analyzing Internal Systems12:50 Facing Hard Truths14:46 Building Relationships17:28 The Importance of Authenticity20:18 Focusing on Daily Behaviors23:56 Mindset Shifts for Success24:26 Mapping Out Priorities and Time Management26:00 Juggling Life and Work: Finding Balance30:45 Setting Boundaries for Family and Work31:49 The Impact of Family Priorities on Business34:33 Mindset: Turning Challenges into Opportunities36:38 The Science of Sales Success39:16 Action Steps for Business Growth45:20 Connecting with Ronnie: Resources and Support

In this conversation, Athena Captain and Jada Haycraft are joined by Eleonore Hutton to discuss the importance of redefining success during challenging times. They emphasize the need for adaptability, consistency, and the significance of setting realistic goals. Eleonore, their guest, shares her journey and insights on navigating the real estate market, the power of delegation, and the balance between work and family. The discussion highlights the importance of self-care, building relationships, and staying motivated through tough times, ultimately encouraging listeners to take actionable steps towards their goals.To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsChapters00:00 Redefining Success in a Storm03:19 Navigating Challenges and Setting New Goals06:14 The Importance of Consistency and Relationships09:09 Leveraging Business for Growth12:24 Finding Balance Between Work and Family15:18 Staying Motivated Through Tough Times18:15 The Power of Relationships in Business21:09 Going Back to Basics for Success27:57 The Power of Vulnerability and Connection31:57 Prioritizing Self-Care for Success36:51 The Importance of Habits and Consistency42:57 Strategies for Achieving Goals in Tough Times

In this episode, Athena Captain and Jada Haycraft discuss the challenges of navigating quiet seasons in business. They emphasize the importance of resilience, proactive strategies, and the need to double down on relationships and database management during tough times. The conversation highlights actionable steps for sustaining momentum and growth, even in a challenging economic environment.To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsChapters00:00 Navigating Quiet Seasons in Business03:28 Understanding Market Pressures and Lead Generation08:24 Building a Resilient Team10:43 Leveraging Your Database for Success16:10 The Importance of Continuous Learning18:26 Embracing Adversity as an Opportunity23:25 Practical Strategies for Thriving in Quiet Times

To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

To access the resources and links discussed in this episode: https://www.athenacaptain.com/podcastIf you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogTo access the resources & links mentioned in this episode: https://www.athenacaptain.com/blog/podcast-410If you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogTo access the links and resources discussed in this episode: https://www.athenacaptain.com/blog/podcast-409If you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

For the resources and links discussed in this episode:https://www.athenacaptain.com/blog/podcast-408If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

To find the resources and links discussed in this episode: https://www.athenacaptain.com/blog/podcast-407If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

To find the resources and links discussed in this episode: https://www.athenacaptain.com/blog/podcast-406If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/To find the resources and links discussed in this episode: https://www.athenacaptain.com/blog/podcast-405Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/To find the resources and links discussed in this episode: https://www.athenacaptain.com/blog/podcast-404Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/To get the resources and links discussed in this episode: https://www.athenacaptain.com/blog/podcast-403Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/To get all the links and resources discussed in this episode: https://www.athenacaptain.com/blog/podcast-402Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/To get all the links and resources discussed in this episode: https://www.athenacaptain.com/blog/podcast-401Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsStatistics: ○ https://medium.com/@meteor2sky/rejection-stories-of-9-highly-successful-people-that-will-inspire-you-to-succeed-c40d6c200c94

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets● Statistics:○ http://ww.linkedin.com/pulse/new-era-digital-marketing-top-11-game-changing-trends-mit-thakkar-ixqrf/○ https://www.wordstream.com/blog/ws/2022/04/19/digital-marketing-statistics#:~:text=in%20the%20US.-,More%20digital%20marketing%20statistics,reviews%20before%20making%20a%20purchase● Ashley’s Contact Info:○ Email: [email protected]○ Website: https://www.bridgerev.com/

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets● Statistics: https://blog.hubspot.com/sales/getting-to-the-decision-maker-faster● Takeaways:○ Understand their role & goals○ Respect their time & value○ Show genuine interest & empathy○ Build trust & credibility○ Find common ground & rapport hooks○ Follow up & maintain rapport○ Provide value beyond sales pitches

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets● Statistics: https://wecantrack.com/insights/niche-website-statistics● Wyatt Poindexter’s contact info:○ Cell: 405-417-5466○ Email: [email protected]○ Website: www.wyattpoindexter.com

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets● Weekly Blog: daily.athenacaptain.com/blog● Statistics: ○ https://novoresume.com/career-blog/networking-statistics○https://images.forbes.com/forbesinsights/StudyPDFs/Business_Meetings_FaceToFace.pdf

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsStatistics:○ https://blog.hubspot.com/sales/social-selling-stats○ https://salesforlife.com/social-selling/○ https://business.linkedin.com/sales-solutions/social-selling● Danielle Stoltz Contact Info:○ https://www.daniellestoltz.com/○ @Daniellenstoltz on all social media platforms

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsShow Notes:● Statistics:○ https://blog.hubspot.com/marketing/email-marketing-stats○ https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report?_ga=2.154607483.2116605659.1655405116-782004359.1655405116&hubs_content=blog.hubspot.com/marketing/email-marketing-stats&hubs_content-cta=HubSpot%20Blog%20Research● Subject grader tool: https://subjectline.com/

Statistics:○ https://www.newsweek.com/no-prospecting-no-sales-no-sales-no-business-1810202○ https://www.youtube.com/watch?v=v3kgFT7t8rA○ https://www.linkedin.com/pulse/why-sales-reps-stop-prospecting-tony-lenhart/● Shannon Rutter’s Info:○ Email: [email protected]○ Bio: Shannon has a passion to help people! Before she was in sales, she was a MSN & RN. Shannon is a published author in the Western Journal of Nursing Research. She had zero sales experiencing stepping into her current role, and quickly outshined her peers. She received Rookie of the Year & Top Prospector awards in her first year!If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecretsStatistics:○ https://www.xyplanningnetwork.com/advisor-blog/marketing-vs-prospecting-know-the-difference-develop-a-plan#:~:text=If%20prospecting%20is%20outbound%20marketing,long-term%20strategy%20behind%20it○ https://www.pipedrive.com/en/blog/sales-and-marketing

If you want to get more out your week, subscribe to my weekly blog where I will share business insights to build your own unstoppable sales engine: https://daily.athenacaptain.com/blogIf you'd like to connect with me, you can find me here:https://www.athenacaptain.com/Statistics: https://blog.hubspot.com/sales/prospecting-stats https://gitnux.org/sales-prospecting-statistics/Athena's Prospecting Secrets Facebook Group: https://www.facebook.com/groups/athenasecrets