Sell Me This Podcast

How do you build real, lasting value from a major ServiceNow investment — and keep it from turning into expensive technical debt? This episode answers that question with one of the most experienced ServiceNow practitioners in Canada.Keith Daser talks with Cheyenne Fernley, Partner at SkyMark Advisory Group, about ServiceNow governance, AI integration in enterprise IT, and what meaningful digital transformation looks like from the inside. Cheyenne traces a career path from the mailroom to IT consulting partner — and shares what that journey teaches that no certification program can replicate.Topics covered:What ServiceNow actually is — beyond its reputation as a ticketing systemHow to build a governance framework that creates speed, not bureaucracyHow to measure ROI and set meaningful KPIs on enterprise platform investmentsManaging AI adoption securely using ServiceNow's AI Control TowerThe most common customization mistakes that create long-term technical debtWhen ServiceNow makes sense for your organization — and when it doesn'tHow to structure a ServiceNow governance boardFind Cheyenne on LinkedIn: https://www.linkedin.com/in/cheyenne-fernley-57965a46/-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships – connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

 Some of the most effective operators are the ones who learned how to build under pressure — and Moose Abel has turned that lesson into both a company and a philosophy.Keith Daser talks with Musap "Moose" Abdel, founder of Struggle is your Success and QA Enterprises, about the power of adversity in building resilient businesses and the practical realities of AI implementation at scale. Moose shares what he's learned from years of operating in difficult environments and how those lessons have shaped his approach to building technology enterprises.Topics covered:How adversity and struggle become assets when channeled into business buildingWhat QA Enterprises does and how Moose built itThe practical realities of AI implementation — what works, what doesn't, and what's overhypedHow to transition a business into an AI-driven operating modelWhat "Struggle is your Success" means as a philosophy for entrepreneursLessons for founders navigating both personal and business adversity-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships – connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Risk management and AI adoption have become the same conversation — and most organizations aren't ready for either. Zoe Harrison is working at that intersection every day.Keith Daser talks with Zoe Harrison, a corporate strategy and risk management consultant, about what it means to navigate the collision between traditional business governance and the rapid evolution of artificial intelligence. Zoe brings a practitioner's lens to questions most businesses are still framing wrong — treating AI as a solution rather than a system that requires governance, and treating risk as a blocker rather than a decision-making tool.Top-performing episode on the Sell Me This Podcast YouTube channel in April 2026.Topics covered:What strategic risk management looks like inside modern organizationsHow AI changes the risk profile of enterprise businesses in ways leaders underestimateWhy most companies are underinvesting in AI governance relative to AI adoptionThe relationship between risk tolerance and innovation capacityHow to have productive conversations about AI risk with executive leadershipWhat good AI integration actually looks like in practice-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships – connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

International Women's Day is a moment. What happens in communities doing real work the other 364 days is what actually matters. This episode captures both — live from Tech Connect Alberta's IWD event.Keith Daser took the Sell Me This Podcast to Tech Connect Alberta's International Women's Day event and sat down with the panelists for a series of rapid-fire interviews. The result is a fast-moving, high-energy episode featuring women founders, operators, and leaders from across Canada's tech ecosystem sharing what they're building, what they've learned, and what the industry still needs to get right.One of the most-shared episodes of 2026.Topics covered:Rapid-fire perspectives from women leaders across the Canadian tech ecosystemChallenges and opportunities specific to women founders and operators in techWhat IWD means inside a community that's doing the work year-roundThe role Tech Connect Alberta plays in building an inclusive ecosystemWhat attendees are building, launching, and working on right nowWhy community events remain essential to ecosystem healthTimestamps so you can jump around:0:00 - Intro0:23 - Minister Tanya Fir2:53 - Jackie Paisley7:26 - Angela Nguyen10:52 - Aakriti Khosla15:54 - Bontu Galataa22:15 - Kaitlyn Young27:13 - Amanda Klym32:49 - Qimat Zafar37:14 - Ashley Forbes40:48 - Parminder Kaur48:34 - Kimberley Burfoot55:39 - Jennifer Magnus1:03:02 - Di Wu MunkSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Most companies between $2M and $50M in revenue hit a wall — not because their product isn't strong, but because they've outgrown the operating model that got them there. Fractional leadership is one of the most effective solutions to that problem, and one of the most misunderstood.Keith Daser talks with Nish Sampath, founder of Switch Advisory Group, about how fractional leadership works in practice and why more companies are embedding experienced operators directly into their executive teams. Nish draws a clear line between consulting and fractional leadership: consultants advise from the outside, fractional leaders step inside the business to build systems, hire talent, and reduce founder dependency.Topics covered:What fractional leadership is and how it differs from consulting or interim rolesWhy companies in the $2M–$50M range hit operational inflection points that require fractional supportHow to assess whether your business is ready for a fractional COO, CMO, or CFOWhy AI should amplify strong systems — not substitute for broken onesHow to reduce founder dependency and build a business that runs without youThe FOCKERS: Nish's peer network for fractional leaders in Calgary-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships – connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Tech Connect Alberta didn't happen because of a strategy document — it happened because one person decided to show up and keep showing up. Akshay Gulati built one of Alberta's most active tech communities through servant leadership in action, not in theory.Keith Daser talks with Akshay Gulati, cloud architect and founder of Tech Connect Alberta, about what it looks like to build a genuine technology community from the ground up. Akshay shares his philosophy of servant leadership, how Tech Connect Alberta grew from a small idea into one of the most recognized community platforms in Canadian tech, and what he's learned about what communities actually need to thrive.Topics covered:How Tech Connect Alberta was built and what kept it growingWhat servant leadership means in the context of community buildingThe difference between building an audience and building a communityWhat Akshay's work as a cloud architect has taught him about technology and leadershipHow community creates career and business value that most people underestimateWhat Alberta's tech community needs to reach its full potential-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships – connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Everyone talks about startup culture. Very few people talk honestly about what it actually takes to build a viable business in Canada — the funding realities, the ecosystem gaps, and the founder mistakes that rarely make it into the highlight reel.Keith Daser talks with Brandy Old and Craig Elias from Alberta Innovates about the real state of entrepreneurship in Canada and what it takes to build something that lasts. This covers the unglamorous parts of startup building — the funding landscape, the support systems that work, the ones that don't, and what Alberta specifically offers founders willing to do the work.Topics covered:What Alberta Innovates does and how it supports early-stage companiesThe honest reality of building a startup in Canada — funding, market, and ecosystemWhat the most successful founders Alberta Innovates has worked with have in commonWhere Canadian entrepreneurs consistently underestimate what they needHow Alberta's energy heritage is creating unexpected startup opportunitiesWhat the next five years look like for entrepreneurship and innovation in AlbertaLinks to everything mentioned in the show:https://helpastartupout.com/fridays/https://helpastartupout.com/resources/https://helpastartupout.com/3-year-financial-projections-templates/https://helpastartupout.com/traction-canvas/-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships – connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

The traditional models of leadership were built for a world that no longer exists. Meghan Donohoe and Alicia Wight built Pebble to help leaders unlearn what's no longer serving them — and rediscover what actually does.Keith Daser talks with Meghan Donohoe and Alicia Wight, co-founders of Pebble, about why traditional leadership models are breaking down and what it looks like to rebuild leadership practice around genuine human connection. They challenge the assumption that effectiveness comes from control, certainty, and hierarchy — and share what they've learned about the leaders who are actually getting results right now.Topics covered:Why traditional leadership models are breaking down across industriesWhat leadership through connection means in practice, not theoryHow Pebble helps leaders unlearn habits that are no longer workingWhat the current moment demands of leaders that previous generations didn't faceThe relationship between vulnerability, trust, and organizational performanceWhat rethinking leadership looks like at both an individual and cultural level-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships – connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Some of the most important work in a tech ecosystem never shows up in a press release. Philippe Burns has spent years building the connective tissue that makes a real community possible — and Tech Thursday is one of the clearest examples of what consistent, genuine community building actually looks like.Keith Daser talks with Philippe Burns, co-founder and host of Tech Thursday, a weekly community networking series for Canada's tech ecosystem. Philippe shares his journey from corporate tech roles to community builder, what the weekly cadence has taught him about showing up, and why connection — not content — is what makes a technology community last.Topics covered:How Tech Thursday was built and why the weekly rhythm became its biggest advantageWhat genuine community building looks like vs. performative networkingThe role of connectors in a healthy tech ecosystemWhat Philippe has learned from hundreds of conversations across Canada's tech communityWhy showing up consistently matters more than any single event or announcementHow to build relationships that create lasting business valueFind Philippe on LinkedIn: https://www.linkedin.com/in/philippe-burns/-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships – connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

The tech labor market is changing faster than most education systems can keep up with. InceptionU was built on the premise that the answer isn't more of the same training — it's a fundamentally different approach to developing human potential for a world that keeps changing.Keith Daser talks with Margo Purcell, Co-founder and CEO of InceptionU, about how the tech and labor markets are shifting and what that means for the future of work. Margo shares how InceptionU is rethinking technology education, what she's observed about the growing misalignment between employers and job seekers, and why metaskills — the ability to learn, adapt, and solve novel problems — matter more than any specific technical credential.Topics covered:What InceptionU does and how it differs from traditional tech education modelsWhat metaskills are and why they're becoming the most valuable career assetHow the tech labor market in Canada has shifted over the past few yearsWhat employers are getting wrong about hiring and developing tech talentThe growing skills gap between what tech education produces and what businesses needWhat the future of work demands — and what it's leaving behindSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Sales is one of the most performance-driven professions in the world — and one of the least equipped to deal with the human cost of that pressure. Matt Riddel has built his coaching work around that gap.Keith Daser talks with Matt Riddel about what it means to lead and sell in high-pressure environments, why perspective is one of the most underrated tools in a sales professional's toolkit, and what his leadership coaching work has revealed about the difference between managing performance and actually developing people.Topics covered:Why perspective matters more than process in high-performance sales environmentsThe mental and emotional demands of sales that most leaders don't talk aboutHow leadership coaching is reshaping how sales organizations are built and managedThe difference between managing performance and genuinely developing peopleWhat high-performing sales professionals actually need from their leadersHow to build a sales culture that sustains performance long term-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships – connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Most organizations are rushing to adopt AI without building the internal understanding needed to use it responsibly. The result isn't transformation — it's risk. Dr. Stella Lee has spent years studying what genuine AI readiness actually requires.Keith Daser talks with Dr. Stella Lee about how organizations can build real AI literacy, why AI policy needs to exist before AI tools are deployed at scale, and what it takes to prepare people — not just processes — for a future increasingly shaped by artificial intelligence.Topics covered:What AI literacy means at an organizational level — and how to assess itWhy AI policy needs to be built before AI tools are deployed at scaleThe human side of AI adoption: fear, resistance, and change managementHow to design AI training programs that change behavior, not just awarenessWhat responsible AI governance looks like inside mid-market and enterprise organizationsWhy the people and-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships – connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Most businesses leave significant grant funding on the table — not because they don't qualify, but because the process is overwhelming and the landscape is constantly shifting. Denise Baril built a business to change that.Keith Daser talks with Denise Baril, founder of The Grant Sherpa, about how she helps organizations navigate the grant funding ecosystem in Canada. But the conversation goes deeper than funding — Denise shares her perspective on the role of community in business, why struggle is an underrated accelerant, and what real human connection looks like in a world that keeps defaulting to digital-first relationships.Topics covered:What The Grant Sherpa does and what grants most businesses are missingHow to assess whether your business or project qualifies for grant fundingCommon mistakes organizations make when applying for government and private grantsWhy community is a strategic asset, not just a cultural nice-to-haveThe role of resilience and productive struggle in building a sustainable businessWhat Denise has learned from building a business in a niche most people underestimate-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships – connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Compliance and security sound complex because they're usually explained by people who aren't thinking about small and medium-sized businesses. Jose Costa and Mark Mandel are.Keith Daser talks with Jose Costa and Mark Mandel from MHM about how compliance, ethics, and cybersecurity actually work for organizations that don't have a full-time legal or security team. They break down what compliance really means in practice, what the most common security gaps look like in SMBs, and how to think about risk without getting paralyzed by it.Topics covered:What compliance actually means for small and medium-sized businessesThe most common security and compliance gaps MHM sees in SMB clientsHow to build an ethical framework that shapes behavior — not just policy documentsWhy cybersecurity is fundamentally a human problem, not a technology problemHow to prioritize security investments when budgets are limitedWhat SMBs can do today to meaningfully reduce their risk exposureLearn more about MHM here: https://www.mhmcpa.ca/-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships – connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Most organizations have started using AI. Very few have built the internal literacy needed to use it well — and the difference between those two groups will define competitive advantage over the next decade.Keith Daser talks with Tim Chan, co-founder of Untapped Energy, about what it really means to build AI literacy and fluency inside organizations and why so many teams struggle to move past surface-level adoption. Tim shares what genuine AI capability looks like at the organizational level and what leaders need to do differently to actually get there.Topics covered:What AI literacy and AI fluency mean — and why the distinction mattersWhy most AI adoption stalls at the tool level and never becomes organizational capabilityHow to build an internal culture that learns and adapts alongside AIWhat leaders need to understand before rolling out AI across their teamsThe relationship between AI fluency and sustainable competitive advantagePractical steps organizations can take to move from AI curiosity to AI capability-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships – connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

The managed services industry is changing faster than most operators realize — and the leaders who will thrive in the next five years are already thinking differently about how they build teams, serve clients, and adapt to what's coming.Keith Daser opens Season 2 in conversation with Shawn Freeman, an operator who has spent years starting, scaling, and leading organizations in the managed services space. Shawn shares what he's learned from building teams in a changing industry and where the MSP model is heading as client expectations and technology shift simultaneously beneath operators' feet.Topics covered:How the MSP model is evolving in response to new client expectationsWhat strong leadership looks like in today's managed services landscapeHow forward-thinking MSPs are adapting to AI, automation, and shifting service deliveryWhat Shawn has learned from years of building and scaling technology organizationsLessons for leaders growing managed services businesses in a competitive marketWhat the next generation of MSP operators needs to get rightFind Shawn on LinkedIn: https://www.linkedin.com/in/shawnfreeman-/-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships, connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was filmed in the Social Launch Labs studio. SLL delivers top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Calgary is one of Canada's most underrated tech ecosystems — and Ian Macdonald at KPMG has been one of its most consistent champions. In this Season 1 finale, he makes the case for why imagination and curiosity are the most undervalued business skills of the current moment.Keith Daser talks with Ian Macdonald, Business and Innovation Leader at KPMG Canada, about the intersection of innovation, risk, and what it takes to build lasting business relationships in a fast-changing market. Ian shares why KPMG's commitment to the startup ecosystem doesn't lead with a sales agenda, what Calgary's emergence as a serious tech hub looks like from the inside, and why the technology isn't the hard part anymore.Topics covered:Why imagination and curiosity are systematically undervalued in business leadershipHow KPMG approaches the startup ecosystem without leading with a pitchWhy Calgary is positioning itself as a genuine Canadian tech hubThe relationship between risk tolerance and meaningful innovationWhat large enterprises can actually do to fuel startup growthWhy being curious rather than judgmental is a better business strategy than any framework-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships – connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Leading one of North America's largest technology channel programs takes more than process expertise. It takes the ability to see the whole partner ecosystem and build programs that genuinely work for everyone inside it.Keith Daser talks with Cassie Jeppson, Director of Channel Programs and Operations Strategy at Lenovo, about how enterprise technology companies build and manage partner channels at scale. Cassie's path from hobby-farming in Tennessee to leading a major North American channel team is as unconventional as her perspective on what makes channel programs succeed — and what makes them fail.Topics covered:What enterprise channel programs look like at Lenovo's scaleHow to build partner programs that create mutual value rather than just vendor incentivesThe evolution of channel strategy in response to direct sales and digital distributionWhat technology resellers and solution providers should know about working with OEM vendorsLessons from an unconventional path to enterprise channel leadershipWhat agility actually means inside a large, complex organization-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships – connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Scaling a managed services company past $7 million in revenue teaches you things no course or coach can. Tim Thomson learned those lessons on the way up — and now passes them on to operators who are still climbing.Keith Daser talks with Tim Thomson, former MSP founder, business coach, and creator of Cyber Trends, about what it actually takes to build and scale a managed services company from the inside. Tim shares the pivotal decisions, costly mistakes, and hard-won insights from his years growing a fast-moving MSP — and why he now dedicates his work to helping other operators avoid the same pitfalls.Topics covered:What Tim learned scaling his MSP from startup to $7M+ in annual revenueThe inflection points where most MSPs stall — and how to push through themWhy culture and leadership become the bottleneck as an MSP growsHow Cyber Trends approaches cybersecurity education for SMBsThe mindset shift required to move from operator to ownerWhat the future of managed services looks like for independent operators-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships – connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Decades of experience in IT outsourcing and enterprise analytics will teach you how organizations use data. Building Ethicrithm taught Matthew Nielsen something harder: what they should do with it — and why the ethical dimension of AI is the most underestimated business risk right now.Keith Daser talks with Matthew Nielsen, founder and CEO of Ethicrithm and former CEO of Fishbone Analytics, about the arc of his career from IT outsourcing to analytics to building a company focused on ethical AI and responsible digital transformation. Matthew brings a rare long-view perspective on enterprise technology decisions and why frustration with how the industry operates became the fuel for how he built both companies.Topics covered:What enterprise analytics actually looks like inside large organizationsHow IT outsourcing has evolved and what companies still get wrong about itWhy the ethical dimensions of AI are being systematically underestimatedWhat responsible digital transformation means in practiceHow Ethicrithm approaches AI governance for enterprise clientsHow turning frustration into fuel shapes better business outcomes-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships – connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Cybersecurity is no longer a technology problem — it's a business problem. And selling security solutions to enterprise organizations requires a completely different playbook than traditional tech sales.Keith Daser talks with Scott Coleman, Enterprise Account Executive at Arctic Wolf, about his path from capital markets to enterprise cybersecurity sales and what he's learned about navigating complex buying decisions in a fast-moving threat landscape. Arctic Wolf is one of North America's leading security operations platforms, and Scott brings a ground-level view of what enterprise buyers actually care about when evaluating security vendors.Topics covered:How Arctic Wolf approaches security operations differently from traditional vendorsWhat enterprise buyers actually ask when evaluating cybersecurity platformsThe sales cycle for complex security solutions — and how to navigate itLessons from capital markets applied directly to enterprise tech salesWhy mid-market companies are increasingly the most targeted cybersecurity segmentHow managed detection and response is changing how businesses approach risk-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships, connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Plug and Play is one of the world's most active seed-stage investors and startup accelerators — and its Alberta program is quietly becoming one of the most important forces in Canada's emerging tech landscape. Lindsay Smylie runs it.Keith Daser talks with Lindsay Smylie, Director at Plug and Play Alberta, about what it looks like to invest in and accelerate early-stage technology companies in Canada. Lindsay brings a genuinely distinctive perspective — from corporate energy to craft distilling to startup acceleration — and shares what makes Alberta tech founders different, and what the ecosystem still needs to reach its potential.Topics covered:What Plug and Play does globally and what the Alberta program specifically focuses onHow seed-stage investors evaluate early-stage tech companiesWhat makes Alberta a compelling and underrated place to build a tech companyThe role of corporate partnerships in startup accelerationWhat Canadian founders need to understand about raising capitalHow the energy sector transition is creating new startup opportunities in Alberta-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships, connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Growing a managed services business is technically complex — but the hardest problems are almost always operational, not technical. Todd Kane has spent years helping MSP founders work through both.Keith Daser talks with Todd Kane, founder of Evolved Management Consulting and a recognized voice in MSP leadership, about the real-world challenges technical founders face when scaling managed services businesses. Todd draws from deep operational experience to explore what separates MSPs that scale from those that stall.Topics covered:The most common operational failures MSP founders hit at each growth stageHow to build systems and processes that don't depend on the ownerThe difference between technical excellence and operational maturityHiring strategies for MSPs trying to scale their teamsWhen to bring in outside expertise vs. build internallyWhat MSP consolidation and acquisition activity means for independent operators-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships – connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Most businesses think managed service providers are just IT support. The right MSP relationship is something far more strategic — and choosing the wrong one costs more than the contract.Keith Daser talks with Dustin Cassar, a managed services veteran with over two decades in the industry, about what MSPs really are, how their value has evolved since the early 2000s, and what businesses need to look for when selecting a technology partner. The conversation covers everything from the most common misconceptions about managed services to a real-world $500,000 business email compromise that proper security awareness could have prevented.Topics covered:What a managed service provider actually does — and what it doesn't doHow the MSP model evolved from break-fix IT to strategic trusted advisoryThe most common misconceptions businesses have about managed servicesHow to evaluate and select the right MSP for your organizationWhat MSP contracts should and shouldn't includeHow AI and cybersecurity are reshaping the managed services industryA real-world $500K business email compromise case study and what it teachesFind Dustin on LinkedIn: https://www.linkedin.com/in/dustincassar/-----------------------------------------------------------------------------------------------------------------------------If you believe you deserve more from your technology partnerships – connect with the team at:https://www.deliverdigital.ca/?utm_source=videodescription&utm_id=youtubeSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress.This episode of the Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires.Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Bitcoin isn't just a speculative asset — it's a monetary system built on thousands of years of cryptographic history, designed to solve a problem that governments and central banks have made steadily worse. Koleya Karringten makes that case clearly and practically.Keith Daser talks with Koleya Karringten, blockchain advocate, entrepreneur, and founder of the Canadian Blockchain Consortium, about the real story behind Bitcoin and distributed ledger technology. Koleya spent 17 years in clean tech before finding her way into Bitcoin through the energy and economics intersection — and her pragmatic lens cuts through the noise that dominates most blockchain conversations.Topics covered:What Bitcoin actually is — the monetary case, the cryptographic history, and the scarcity argumentWhy Canada's monetary supply expansion is a more serious issue than most people realizeHow Bitcoin mining can turn Alberta's stranded energy assets into revenue streamsReal enterprise use cases for blockchain (supply chain, food recall, provenance) vs. the hypeWhat the Canadian government's role should be in creating a digital asset frameworkWhy the Bitcoin Standard is the best starting point for anyone wanting to understand the spaceFind Koleya at: canadablockchain.caSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

ServiceNow is one of the most powerful enterprise platforms on the market — and one of the most misused. Real ROI doesn't come from a clean implementation. It comes from understanding the business outcome before a single line of code is written.Keith Daser talks with Jeff Vosburgh, a leader at Dyna Software and a key voice in the Canadian ServiceNow ecosystem, about what separates the ServiceNow implementations that transform organizations from the ones that create expensive technical debt. Jeff traces his path from technology sales at GE Capital to building out Dyna's ServiceNow practice.Topics covered:How ServiceNow has evolved from ITSM tool to full enterprise platformWhat ROI from ServiceNow actually looks like and how to measure itThe most common mistakes organizations make when implementing ServiceNowHow to choose the right ServiceNow partner for your businessThe role of change management in successful platform adoptionThe Canadian ServiceNow landscape and where opportunity existsSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Most entrepreneurs know they need technology to grow. Very few know how to evaluate it, buy it, or make it work for their business. Tech Translator exists to close that gap.Keith Daser talks with Paisley, founder of Tech Translator, about her mission to empower entrepreneurs by demystifying technology. The problem, she argues, is rarely the technology itself — it's the translation layer between what a business actually needs and what the software market is trying to sell them.Topics covered:Why technology adoption fails for most small businesses — and what to do insteadHow to evaluate software without a technical backgroundWhat founders get wrong when they treat technology as a solution rather than a toolBuilding a business around tech literacy and enablementThe future of accessible technology for entrepreneursWhat it means to be a tech translator in today's business landscapeFind Paisley at: https://www.linkedin.com/in/paisley-churchill/https://www.techtranslator.ca/aboutSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

The best tech sales conversations don't start with a product demo — they start with the right question. Robbie Butchart built LaunchCode around that idea, and it's shaped how he sells, builds, and grows.Keith Daser talks with Robbie Butchart, co-founder of LaunchCode, about what it takes to shift from commodity-based selling to a consultative, outcome-focused approach. Robbie traces his career from the print industry into software development, unpacking how trust, curiosity, and being willing to say no to the wrong deals builds client relationships that compound over time.LaunchCode evolved from solving bespoke software problems to assembling development teams as a service — and Robbie shares what that evolution taught him about bridging the gap between what clients say they want and what they actually need.Topics covered:Why consultative selling outperforms product-led selling in custom softwareHow to sell outcomes rather than deliverables and set expectations that holdTrust, curiosity, and transparent process as core sales toolsHow LaunchCode serves both startups and large enterprise clientsManaging the tension between agile development and CFO-friendly predictabilityWhere AI is reshaping custom software developmentFind Robbie on LinkedIn: https://www.linkedin.com/in/robbiebutchart/ Learn more: https://launchcode.ca_____________________________________________________________________________________________Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Cash flow is the most common reason businesses fail — not bad products or bad teams, but a blind spot in financial visibility. Dryrun was built to close that gap.Keith Daser talks with Blaine Bertsch, co-founder of Dryrun, about building a SaaS platform designed to help businesses model, forecast, and actively manage their cash flow. Blaine shares his journey from entrepreneur to software founder, what it took to find a genuine gap in the financial tools market, and how Dryrun serves businesses from early-stage startups to established mid-market operators.Topics covered:What cash flow forecasting actually requires — and where most businesses fall shortHow Dryrun bridges the gap between spreadsheets and enterprise finance toolsWhat makes financial software sticky for usersLessons from building a SaaS company in CanadaHow better financial visibility leads to more confident business decisionsWho Dryrun is built for and what problems it solves bestFind Blaine at:https://www.linkedin.com/in/blainebertsch/https://www.dryrun.com/_____________________________________________________________________________________________Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Most cybersecurity conversations are built around fear. This one is built around staying ahead — and why innovation, not reaction, is the right frame for protecting your business.Keith Daser talks with Alex Dow, Chief Innovation Officer at Mirai Security, about what it actually means to take a proactive approach to cybersecurity. Alex traces his path from a self-taught teenager inspired by the 1995 film Hackers, through a security operations career at Bell Canada and the 2010 Vancouver Olympics, to co-founding Mirai Security.The conversation covers what changed about the threat landscape when businesses moved to the cloud, why data-layer visibility is now the real battleground for defenders, and how organizations can think about security investment without getting lost in vendor noise.Topics covered:Why the shift to cloud changed where cybersecurity teams need to focusProactive vs. reactive security models and how to make the switchHow to evaluate and prioritize security investments as a business leaderThe role of community in building a healthy cybersecurity ecosystem (B-Sides Vancouver)What innovation inside a security company actually looks likePractical advice for businesses unsure where to start with their security postureFind Alex at:https://www.linkedin.com/in/alexjdow/https://miraisecurity.com_____________________________________________________________________________________________Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Recruitment is broken in most organizations — not because of bad intentions, but because the process was never built around honesty, data, or the actual needs of the people in the room. Al Basiri and Lawrence Lara built Hammehr Consulting to change that.Keith Daser talks with Al Basiri and Lawrence Lara, co-founders of Hammehr Consulting, about what data-driven, transparency-first recruitment actually looks like in practice. Al's journey from psychology into tech and Lawrence's move from Australia to Calgary fed into a shared conviction: recruitment should genuinely work for everyone involved, not just close a requisition.Topics covered:What data-driven recruitment means beyond the buzzwordHow transparent metrics and clear role expectations improve candidate experience and retentionThe emotional side of recruitment most agencies ignoreWhy employer branding matters more than most hiring managers realizeThe ethical problems with KPI-driven recruitment environmentsHow to evaluate a recruitment agency and identify one that actually adds valueWhat great candidate communication looks like and why it builds long-term trustFind Al on LinkedIn: https://www.linkedin.com/in/albassiri/Find Lawrence on LinkedIn: https://www.linkedin.com/in/lawrence-lara-134411b3/Learn more: https://www.hammehr.com_____________________________________________________________________________________________Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com

Cybersecurity isn't just a technology decision — it's a relationship decision. The vendor you choose and the IT partner you work with will determine whether your business is actually protected or just covered on paper.Keith Daser talks with James Bracken, who represents ESET in Western Canada, about what strong cybersecurity partnerships look like and how businesses can cut through a saturated vendor market to find the right fit. James traces an unconventional path from restaurant kitchens in Ontario to cybersecurity sales — and the parallels between the two inform how he thinks about trust, pressure, and serving clients.Topics covered:What makes ESET's R&D-focused approach different in a crowded cybersecurity marketHow to evaluate cybersecurity vendors when every option claims to be the bestThe role of IT partner relationships in simplifying cybersecurity decisionsHow to have honest budget conversations with cybersecurity vendorsWhy ransomware education is one of the most underinvested areas in SMB securityWhat transparency in vendor negotiations actually looks likeFind James at:https://www.linkedin.com/in/james-bracken-127517b7/https://www.eset.com_____________________________________________________________________________________________Sell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.comSupport the showSell Me This Podcast is brought to you by the team at Deliver Digital, a Calgary-based consulting organization that guides progressive companies through the selection, implementation, and governance of key technology partnerships. Their work is transforming the technology solution and software provider landscape by helping organizations reduce costs and duplication, enhance vendor alignment, and establish sustainable operating models that empower digital progress. If you believe you deserve more from your technology partnerships – connect with the team at:www.deliverdigital.caThis episode of Sell Me This Podcast was expertly edited, filmed, and produced by Laila Hobbs and Bretten Roissl of Social Launch Labs, who deliver top-tier storytelling and technical excellence. A special thanks to the entire team for their dedication to crafting compelling content that engages, connects, and inspires. Find the team at Social Launch Labs at:www.sociallaunchlabs.com