The Activated Entrepreneur Podcast

In this episode, Colorado entrepreneur Jordan Vaz shares the inspiring origin story of the Friendship Mixer, a movement born from a viral TikTok moment that transformed a simple social experiment into a thriving full-time business. Jordan discusses her transition from working in her family’s hair salon to creating curated, intentional spaces for strangers to connect in an increasingly lonely world. She also dives into the logistics of her business model, explaining how she transitioned from donation-based meetups to a successful tiered ticketing system that prioritizes accessibility and community value.The conversation takes a profound turn as Jordan opens up about her recent health journey, documenting the symptoms that led to the discovery of a 7.5mm brain tumor. She recounts the importance of self-advocacy in the healthcare system and the spiritual peace she found while preparing for microscopic brain surgery. Now in recovery, Jordan reflects on the "forced slow down" that has shifted her perspective on life and work, offering powerful advice for anyone waiting for the "right time" to pursue their calling.Connect with Jordan:Website: www.thefriendshipmixer.com Instagram: @!thefriendshipmixer | @thejordanvazTikTok: thejordanvazConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

In this episode of The Activated Entrepreneur, Karen Binnici shares her remarkable journey of transforming a handmade Christmas gift into Super Blanky, a patented, seven-figure brand. Karen discusses how she transitioned from a 28-year career as a children's entertainer to a successful inventor, navigating major life hurdles including a difficult divorce, financial bankruptcy, and a courageous battle with breast cancer. Her "living forward" philosophy serves as a powerful testament to resilience, proving that it is possible to rebuild and thrive even when starting from scratch later in life.The conversation dives into the strategic side of product innovation, covering the importance of utility patents and the benefits of a licensing model that placed her products in Target stores nationwide. Karen offers invaluable advice for aspiring entrepreneurs on conducting market research, using provisional patents to test ideas, and leveraging the massive built-in audiences of platforms like Amazon and TikTok Shop. From hand-sewing the first 500 blankets to managing a remote team and scaling to a million-dollar business, Karen provides a masterclass in persistence and business evolution.Connect with Karen:Website: www.superblanky.com LinkedIn: Karen BonniciInstagram: @mysuperblankyConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

In this episode of the Activated Entrepreneur podcast, Brian and Chris share the story behind acquiring and expanding Darren and Phillip, a lifestyle apparel brand designed for dog lovers who want to celebrate the bond they share with their pets. Rather than starting another company from scratch, the entrepreneurial couple chose to take over an existing brand with strong community roots and a growing global audience. They discuss the thoughtful transition process, including honoring the brand’s history, maintaining trust with loyal customers, and gradually introducing their vision to expand the company in the U.S. market with premium products that go beyond matching pajamas.Brian and Chris also dive into the realities of running a business after acquisition, from navigating tariffs and supply chain disruptions to managing product launches and customer expectations. At the core of the brand is a deep commitment to giving back—Darren and Phillip has donated more than $1.2 million to dog rescues worldwide and helped thousands of dogs find loving homes. As they continue to scale the company, their vision includes expanding product categories, strengthening partnerships with rescue organizations, and growing into new retail and hospitality spaces while maintaining the brand’s mission of celebrating life with dogs.Connect with Brian and Chris:Website: www.darrenandphillip.com LinkedIn: Darren & PhillipInstagram: @darrenandphillipFacebook: Darren & PhillipTikTok: Darren & PhillipConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com 

In this powerful episode of the Activated Entrepreneur Podcast, Robbin Kelton—founder of MamaPrenuer Enterprises and Team Robbin’s Divas Cancer Foundation—shares the deeply personal story of how a routine doctor’s visit led to a life-changing diagnosis of stage 2 Hodgkin’s lymphoma. She opens up about the emotional shock of the diagnosis, the realities of chemotherapy and radiation, and how the unwavering support of community, faith, and family carried her through one of the most uncertain seasons of her life. Robbin also reflects on the mental, spiritual, and financial challenges that can come with navigating serious illness while continuing to show up for life, business, and motherhood.Robbin also shares how her cancer journey ultimately ignited a new mission: launching Team Robbin’s Divas Cancer Foundation to provide care packages, resources, and support for women currently undergoing cancer treatment. Alongside her nonprofit work, she continues to build her entrepreneurial platform through the MamaPreneur Podcast and Podcasting Academy, spotlighting women-owned businesses and creating spaces for connection and collaboration. This inspiring conversation is a reminder that even in life’s hardest moments, purpose can emerge, community can heal, and our stories can become the very thing that opens doors for others.Connect with Alison:Website: www.mamapreneurpodcast.com Instagram: @mamapreneurpodcast | @mamapreneurpodcastingacademyYouTube: The Mamapreneur PodcastConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

In this episode of The Activated Entrepreneur Podcast, the conversation explores Alison Bosworth’s powerful journey from the FBI and the cannabis startup world to creating Strong Is Beautiful—a movement redefining what strength looks like for women and girls. The episode unpacks how lived experiences, personal healing, and years of teaching martial arts revealed a gap in how women are taught about safety, leading to the creation of a brand rooted in both physical readiness and inner resilience. Alison shares how listening to intuition, following the inner nudge, and allowing the vision to evolve helped Strong Is Beautiful grow from a simple idea into meaningful, community-based work.The discussion also goes deeper into women’s empowerment through internal safety, boundaries, voice, intuition, and the integration of both masculine action and feminine trust. Alison opens up about how family dynamics, conditioning, and cultural expectations shape how women show up in their bodies, relationships, and work—and how her workshops now help women and young girls build confidence, emotional intelligence, and real-world readiness together. This episode is a reminder that true strength isn’t just about aesthetics or performance—it’s about learning to feel safe within yourself, trust your instincts, and take empowered action in life and business.Connect with Alison:Website: www.strong-is-beautiful.com | stan.store/strongisbeautiful Instagram: @strongisbeautifulsdConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

In Episode, I share a raw, honest, moment-by-moment account of experiencing a lower GI bleed—from the first frightening symptoms at home to navigating the ER, being transferred between hospitals, and finally receiving clarity through a colonoscopy. This episode isn’t about fear—it’s about awareness and empowerment. I walk you through what symptoms to take seriously, what medical numbers actually matter, what questions to ask, and how to recognize when care is falling short. I also break down what a lower GI bleed can mean, why bright red blood is significant, and what I wish I had known going into the hospital.Beyond the medical details, this episode is a powerful reminder of the importance of self-advocacy inside the healthcare system—especially when you’re scared, exhausted, in pain, or being dismissed. I open up about moments of fear, vulnerability, and emotional overwhelm, and how speaking up ultimately changed the outcome of my care. If you or someone you love has faced sudden health scares, unexplained bleeding, or frustrating hospital experiences, this episode offers both practical insight and emotional reassurance. You’re not alone—and your voice, questions, and boundaries matter more than you’ve been taught to believe.Connect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com 

In this episode of the Activated Entrepreneur Podcast, Brielle Tamez, founder of Era of Influence, shares how influencer marketing is evolving—and why creators under 100K followers deserve real advocacy and paid partnerships. Brielle opens up about her entrepreneurial journey, from corporate social media and high-ticket coaching to building a boutique-style talent agency for micro-creators. The conversation explores obsession in business, navigating pivots and side hustles, and knowing when to step back so you can scale with intention.The episode also dives into fair compensation for creators, why community beats clout, and what brands are prioritizing in 2026—including CPM pricing models, the rise of live content as protection against AI influencers, and how creators can advocate for higher rates using real metrics instead of vanity numbers. Brielle breaks down how to build brand relationships, delegate as a founder, and lead with kindness while scaling a pod-based agency model. If you’re a creator or small business owner feeling overlooked with under 50K followers, this episode will shift how you view your value—and how you show up online with confidence.Connect with Brielle:Website: www.eraofinfluence.com LinkedIn: Era of InfluenceInstagram: @eraofinfluence | @sociallybrielleFacebook: Era of InfluenceConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com 

In this inspiring episode of The Activated Entrepreneur Podcast, Brooke sits down with Jessica Wiltshire, a faith-driven entrepreneur and coach who builds her business from obedience, prayer, and alignment with God’s plan. Jessica shares her journey from starting in network marketing while living in Japan to stepping fully into Christian coaching, highlighting how seasons of pivot, refinement, and surrender shaped her evolution. She opens up about the challenges of aligning her business with her faith, navigating resistance, and learning to let God lead her decisions—even when it meant leaving behind financial security and familiar systems. Listeners will hear how her social media presence became a platform for ministry, testimony, and coaching, demonstrating the powerful intersection of faith and entrepreneurship.Jessica also vulnerably shares her personal journey of restoration, including overcoming shame, navigating a difficult marriage, and embracing God’s calling to bring His presence into the marketplace. She emphasizes the importance of identity in Christ, surrendering personal ego, and allowing the Holy Spirit to guide every aspect of leadership. From facing pushback to sharing testimony boldly, Jessica encourages women to trust God’s timing, embrace messiness, and step into their kingdom assignments with courage and faith. This episode is a raw, heart-filled guide to building a purpose-driven business while honoring God in every step.Connect with Jessica:Website: https://stan.store/TheJessicaWiltshire Instagram: @thejessicawiltshireConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us for Episode 47 of the Activated Entrepreneur Podcast as we sit down with Danielle Trant of Indie Pop Photo, a photographer and creative entrepreneur known for her bold use of color, deep storytelling, and commitment to building a life that truly fits. Danielle shares her unconventional journey—from the early days of photography and navigating burnout, to redefining her brand, stepping back from weddings, and reconnecting with creativity through community, books, and honest self-expression.In this episode, we talk about creative reinvention, branding with intention, and why connection is Danielle’s word for the year. She opens up about launching her podcast Talk Cliterature to Me, living seasonally out of an RV, and what it really looks like to create work that fuels you instead of draining you. If you’re craving permission to evolve, simplify, and build a business that supports your nervous system and your creativity, this conversation will meet you right where you are.Connect with Danielle:Website: www.indypopphoto.com Instagram: @indypop.photoConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com 

Join us as guest Olivia Omega, a personal branding expert, TEDx speaker, and author, shares her profound insights on authenticity, boundaries, and the evolution of a brand. With nearly 25 years of experience, Olivia discusses the "adaptive self"—a space between being 100% true to oneself and performative acting—that allows entrepreneurs to show up effectively without burning out. She opens up about her personal journey as a mother and entrepreneur, revealing how women unknowingly abandon parts of themselves to fit into professional spaces.Olivia's core message is about the power of the "refresh" over "burning it all to the ground" when you outgrow your current brand. She encourages listeners to find beauty in the weathered parts of their journey and to reignite joy by reframing their perspective. To help others navigate their own transitions, Olivia is preparing a brand refresh for 2026, offering a parallel mother-daughter memoir titled Through Her Eyes, and taking the helm of Women Entrepreneurship Day in Denver to mentor the next generation of leaders.Connect with Olivia:Website: www.oliviaomega.comInstagram: @oliviaomegaLinkedIn: Olivia OmegaYouTube: Olivia OmegaConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com 

Join us as Guest Jamie Estelle Roth, a writer and speaker, shares her deeply personal journey of resilience and trust after suddenly losing her eyesight and suffering severe health crises in her 50s. This life-changing period forced her to stop "white-knuckling" life and instead surrender and become present. The turning point occurred in the hospital when, after a moment of despair, she realized her desire to live was rooted in being present for the "small moments" or "in-between moments" of daily connection with her family. Her experience of physical loss led to a profound spiritual awakening, which she chronicled as a form of therapy in her book.Jamie's core message is to remain present, trust in the process, and believe in the possibilities, even when life feels chaotic. She encourages listeners to embrace whatever emotions arise and let go of what doesn't serve their higher self. To help others, Jamie is launching a podcast, My Higher Self Has Questions, and offering one-on-one sessions, guiding people to connect with their intuition and be "activated" using her mantra: "Be present, breathe into it, become that which is".Connect with Jamie:Website: www.jamieestelleroth.com Instagram: @jamieestellerothConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com 

Join us for an inspiring conversation with Anna Savier, the co-founder of Karter Schools, as she shares the remarkable entrepreneurial journey she embarked on with her sister, Lynn. Driven by a desire to create a high-quality educational environment, Lynn, a computer engineer by profession, developed a unique STEAM-focused curriculum for preschoolers. Despite having no formal background in education, the sisters' determination and vision helped them overcome numerous challenges, including securing funding from skeptical banks. Through their story, we explore the power of perseverance, vision boards, and positive affirmations in bringing their innovative education venture to life.Discover how Karter Schools has set a new standard in early education with its Montessori-inspired, play-based curriculum, which incorporates creative arts, language immersion, and performance. Anna recounts the school's expansion from its initial location in South Riding, Virginia, to seven locations across Virginia and Colorado, all while maintaining a commitment to quality education and beautifully designed environments. Learn about the creative inspiration behind the school's name and the effective leadership and marketing strategies that have contributed to its success.Connect with Anna:Website: www.annasavier.comLinkedIn: Anna SavierInstagram: @anna.savierFacebook: Anna Savier, Realtor, LIV Sotheby's International RealtyConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com 

Join us on the Activated Entrepreneur Podcast as we sit down with Pamela Maass Garrett, the trailblazing founder of Law Mother, who shares her remarkable journey of building a thriving online presence during her maternity leave. Pamela candidly recounts how she started posting daily videos to maintain her business visibility, ultimately attracting a massive following of 1.5 million people. Her story highlights the power of authenticity and creativity, as she expanded her content from estate planning to broader financial topics based on audience feedback. Pamela's narrative is an inspiring testament to innovation and resilience, proving that taking bold steps amidst personal challenges can lead to viral success.Listen in as we explore the art of launching successful digital products with a focus on the "Sorry I'm Dead" kit, an innovative creation by an estate planning lawyer. The discussion emphasizes the importance of understanding community needs, nurturing an email list, and effectively launching products through platforms like Instagram and email marketing. We touch on the concept of staying activated as an entrepreneur, highlighting the significance of consistently engaging with your audience and building strong relationships to ensure successful product launches.Connect with Pamela:Website: www.lawmother.com LinkedIn: Pamela Maass Garrett, Law MotherInstagram: @lawmothercoConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us on the Activated Entrepreneur Podcast as we explore the transformative power of resilience and integrity with our guest, Niccole Hendrickson, bestselling author of "St(ripped)." Niccole shares her journey of shedding false beliefs and the illusion of control to embrace self-trust and personal growth. Listen in as we discuss the small, daily actions that build true resilience and reveal character, especially in private moments. We emphasize the importance of staying true to oneself amidst societal pressures, reminding listeners of the strength they hold over their values and actions.We also address the challenges of leading a mission-driven business while maintaining alignment with core values. Discover the impact of stepping away from personal integrity and how it can lead to stress and negative health consequences. Through personal stories, we highlight the necessity of having difficult yet essential conversations to align actions with personal and professional values, encouraging growth and relief.Connect with Niccole:Website: www.niccolehendrickson.comLinkedIn: Niccole HendricksonInstagram: @niccolehendricksonConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com 

Join us on the Activated Entrepreneur Podcast as we welcome Paresa Noble, the innovative force behind Nobler Media and the nonprofit Shield Our Schools. Paresa shares her transformative journey from the corporate world to entrepreneurship, revealing her unique approach to authority marketing. Through Nobler Media, she helps entrepreneurs and thought leaders build personal brands rooted in authenticity, leveraging traditional marketing, publishing, and the powerful tool of podcasting. Paresa emphasizes the importance of creating genuine connections through podcasting, not just for content creation but as a vital component of business growth.Paresa’s dedication extends beyond business as she passionately discusses her nonprofit, Shield Our Schools, which aims to provide practical safety solutions to educational institutions. Driven by a sense of urgency following tragic events like the Uvalde school shooting, Paresa shares the motivations and challenges she faced in establishing this vital organization. Listen in as she discusses the pressing need for enhanced school security measures and the emotional toll of working to prevent future tragedies. Paresa also underscores the importance of community involvement in fostering meaningful change.Connect with Paresa:Website: www.nobleermedia.com LinkedIn: Paresa B. NobleInstagram: @nobleermedia  |  @paresabnConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com 

Join us as we welcome the inspiring Diane Petrozzo, an extraordinary author, founder of Four Worn Paws, and a courageous breast cancer survivor. Diane's story is one of passion and perseverance, as she transforms her love for writing and animals into a mission-driven brand. From her early years of crafting poetry and short stories to her heartfelt commitment to rescuing senior dogs, Diane's journey is both touching and motivational. She shares her experience of adopting and fostering senior dogs, with a special tribute to Bella, the beloved dog who inspired her first book and advocacy for senior dog adoption. Despite personal health challenges, Diane's dedication shines through as she continues to inspire others with her remarkable story and unwavering mission to raise awareness about the importance of giving older dogs a loving home.In this heartfelt episode, we explore how Diane's battle with breast cancer and her enduring love for dogs led to the creation of her impactful brand, Four Worn Paws. Listen in as she shares insights into the challenges of publishing and the importance of aligning personal values with professional goals. Diane emphasizes the value of perseverance and having a supportive community, as well as her commitment to donating book royalties to dog rescues. Her journey is a testament to measuring success not in wealth but in the lives positively impacted. This conversation serves as an inspiring narrative for aspiring authors and anyone looking to make a meaningful difference in the world. Discover Diane's upcoming projects, including her third book about Dottie, a black lab with her own inspiring story, and learn how you can contribute to this important cause.Connect with Diane:Website: www.Fourwornpaws.com LinkedIn: Diane PetrozzoInstagram: @fourwornpaws | @dipetrozzoAmazon: Diane PetrozzoConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com 

Join us for an inspiring episode featuring Katherine Moskal, the dynamic founder of Moskal Health Plans. Katherine shares her remarkable journey from the real estate sector to creating a successful health insurance agency during the challenging times of COVID-19. Her story reveals how personal experiences with inadequate health insurance ignited her passion for guiding others through the complexities of insurance options. Katherine’s background in education plays a crucial role in her ability to educate clients, ensuring they make informed decisions. Her dedication to empathy and customer service transforms the daunting task of selecting health insurance into a supportive and personalized experience, illustrating how these values can drive business success and positively impact lives.Listen in as we explore the significance of workplace culture and mentorship in professional growth. Our conversation highlights the transition from the restaurant industry to a thriving career in insurance, where creating a supportive work environment is key. Katherine discusses how nurturing team dynamics, through activities like team outings and personalized gifts, fosters employee retention and satisfaction. This episode also emphasizes the challenges and rewards of starting a business, particularly for women stepping out of traditional roles to pursue their dreams. Through personal success stories, we hope to inspire listeners to embrace resilience and commitment in their own journeys.Connect with Katherine:Website: www.moskalhealthplans.com LinkedIn: Katherine MoskalInstagram: @moskalhealthplansFacebook: Katherine Moskal Health PlansConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us on a journey through the fascinating evolution of the KissCam, an iconic feature that began as a spontaneous entertainment moment at an LA Dodgers game in the 1980s. We sit down with the legendary father-son duo, Dana and Alex, who have taken the KissCam from a simple live stadium shot to a globally recognized brand. Dana shares the serendipitous moment at a Denver Nuggets game that inspired him to secure the KissCam trademark, recognizing its potential to capture moments of love, confidence, and fun beyond the arena. Listen in as we explore the brand's growth, including the development of a mobile app and a patented contest platform, all aimed at bringing the KissCam magic to people's hands worldwide.In our conversation, we also discuss KissCam's exciting international expansion, thanks in part to Alex's tech-savvy innovations. The brand has made significant strides through partnerships, including collaborations with figures like Danny Morrison in the cricket world and campaigns for the Indian Premier League. Discover how KissCam's branding has extended its reach to countries such as Japan and Malaysia, where innovative photo booth experiences continue to capture hearts. We also touch on the challenges faced in protecting the KissCam trademark globally, as its popularity soars and requires negotiation with unauthorized users.Finally, we explore an exciting collaboration between KissCam and Virtue Beauty, unveiling a new line of lip glosses and highlighting the brand's aspirations for global success. We share our thoughts on building a legacy brand that transcends its origins and offer advice to entrepreneurs about the importance of patience, networking, and adaptability. Dana and Alex reflect on their personal journeys, underscoring the importance of passion and persistence in achieving success. Tune in to discover how the KissCam is evolving into a movement that connects people worldwide with joy and love.Connect with Dana:Website: www.kisscam.com Instagram: @thekisscamConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us for an inspiring episode as we welcome the incredible Marta Spirk, a visibility strategist and speaking coach who has dedicated her career to empowering entrepreneurs. From her beginnings as a singer in Brazil to becoming a TEDx speaker in the United States, Marta shares her unique journey and passion for storytelling and speaking. Listen in as she highlights how owning one's voice and stepping into the spotlight can transform business growth, showcasing confidence and creating awareness that influences buying decisions. Her journey is a powerful testament to the opportunities that arise when embracing the challenge of public speaking.Explore the significance of building confidence and visibility through speaking, as we discuss the importance of stepping out of your comfort zone. Whether you're aiming to be a professional speaker or simply looking to enhance your social media presence, effective communication and marketing are crucial. We discuss common mistakes business owners make, such as neglecting impactful storytelling, and the necessity of making stories memorable and relatable. By experimenting with storytelling techniques and engaging the audience creatively, business owners can capture attention and secure referrals, ensuring their message resonates long after the conversation ends.Connect with Marta:Website: www.martaspirk.com LinkedIn: Marta Spirk, M.A.Instagram: @martaspirkFacebook: Marta SpirkConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Unlock the potential of mentorship as a valuable income stream in our latest discussion, tailored specifically for small business owners. Drawing from my personal experiences running various businesses, I highlight how the lessons learned from navigating business challenges can serve as invaluable shortcuts for others. Mentorship is more than just sharing expertise; it's a proven method to boost business longevity. Statistics show that mentored businesses have higher survival rates, making mentorship a lucrative opportunity to supplement income without acquiring new skills. I'll share my personal story of overcoming business hurdles and transforming those experiences into profitable mentorship offerings. Learn how mentorship calls and digital products can stack up to create substantial additional income.Listen in as we explore the concept of transforming expertise into mentorship opportunities by focusing on selling results rather than time. We'll discuss the importance of understanding the true value of your knowledge and setting prices accordingly, emphasizing that people are willing to pay for outcomes that help them achieve significant business milestones. Through real-life examples, like an esthetician who successfully monetized her expertise, we illustrate how leveraging personal success stories can lead to financial growth and open new doors. Whether you're struggling with imposter syndrome or simply unsure of how to begin, this conversation is a call to action for recognizing the worth of your knowledge and leveraging it to create impactful and profitable mentorship opportunities.Connect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us for an inspiring episode with Kristine Munro, founder of Illume Collective, as she shares her journey from Canada to Colorado and her mission to create a soulful community for women entrepreneurs. From launching events like “Bosses Who Brunch” to blending faith, feminine leadership, and business, Kristine opens up about the emotional challenges and deep purpose behind building meaningful connections.We explore the highs and lows of community building—navigating unmet expectations, letting go of outcomes, and staying grounded in purpose. Kristine also shares how her Reiki and spiritual journey has shaped her leadership, helping her support others with greater intuition and compassion. This episode is a heartfelt reminder that even if one person is impacted, the work matters.Connect with Kristine:Website: www.illume-collective.com Instagram: @kristinekmunro | @illumecollective.coConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Welcome to the Activated Entrepreneur Podcast! In this episode, we sit down with Haley and her mom, Pennie —the inspiring duo behind Legacy Co., an online wholesale boutique born from their weight loss journey and love for fashion. What started as a personal need for new clothes evolved into a thriving business. They share how they transitioned from shopping for deals on the Whatnot app to hosting successful live sales, including one that brought in $1,500 in just three hours. You'll hear how they leverage platforms like The Painted Tree and Poshmark to manage inventory, build community, and offer premium fitness brands at affordable prices—especially for customers in rural areas.Haley and Pennie dive into their customer-first approach, pricing based on cost rather than market trends, and blending online and in-person shopping to create a personalized experience. They open up about the challenges and rewards of live selling, their shift toward up-and-coming brands like Viore, and their vision for manufacturing in the U.S. This episode is packed with entrepreneurial insight, retail strategy, and the heart behind their mission to make fashion accessible and community-driven.Connect with Haley and Pennie:Website: www.legacyboutique-co.com LinkedIn: Haley PetrovichInstagram: @haleypetrovich | @penniehoopsTikTok: haleypetrovich | legacyboutiqueco | biohacklife1Connect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

On this episode of the Activated Entrepreneur Podcast, we sit down with powerhouse entrepreneur Britni Jensen, who shares how she built a thriving business while raising a family—without giving in to "mom guilt." By involving her kids in her entrepreneurial journey, Britni redefines what balance looks like. She also dives into the value of human connection in retail, sharing heartfelt stories from her brick-and-mortar businesses and how meaningful customer experiences still matter in a digital age.Britni also opens up about a major turning point that led her into commercial real estate investing. After realizing the risk of leasing property, she boldly shifted toward ownership—securing SBA loans and leaning on a strong support network to bring her vision to life. From retreats to strategic money moves, this episode is full of powerful lessons on taking ownership, investing in yourself, and building authentic connections to fuel long-term success.Connect with Britni:Website: https://stan.store/britnijensen LinkedIn: Britni JensenInstagram: @britnijensenFacebook: Britni JensenConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us on the Activated Entrepreneur Podcast as I sit down with my best friend and fellow entrepreneur, Laura Muse. Laura shares her powerful journey from walking away from a teaching career to building success in network marketing, real estate, and personal development. As a single mom, she opens up about earning nearly a million dollars from home, the mindset shifts that made it possible, and the courage it took to take risks and bet on herself.We also explore the deeper layers of entrepreneurship—navigating stigma in network marketing, setting boundaries, and the emotional impact of major career pivots. I share how becoming a certified breathwork practitioner has helped shift my own patterns and offer tips on integrating breathwork into daily life. This episode is a reminder that clarity, connection, and community are key to evolving as both a person and a business owner.Connect with Laura:Instagram: @lauramuseofficialFacebook: Laura MuseTikTok: lauramuseofficial1Connect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Welcome to another inspiring episode of the Activated Entrepreneur Podcast, featuring powerhouse entrepreneur, author, and speaker Chelsea Husum. From navigating the construction industry to embracing her role as a mom, Chelsea opens up about breaking through misconceptions and owning her authentic voice. One of her standout moments? Landing her first major paid keynote speaking gig—proof that saying yes to growth opens incredible doors. She shares how being part of a women in construction group led her to that life-changing opportunity.We also dive into the power of personal development, meaningful networking, and surrounding yourself with the right people. From masterminds to mentorships, Chelsea and I reflect on how intentional connections—like meeting trailblazers such as Success Magazine’s Carrie Lee—can change the game. Tune in for real talk on building your brand, leading with purpose, and creating space for other women to rise.Connect with Chelsea:Website:  www.chelseahusum.com Instagram: @chelseahusumLinkedIn: Chelsea HusumConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us on the Activated Entrepreneur Podcast as we welcome Kristen Judd, a seasoned money maven with over a decade of experience, to discuss the vital intersection of entrepreneurship and personal financial preparedness. Our conversation kicks off with a poignant story Kristen shared at a networking event about a couple who accessed $800,000 through living benefits during a challenging time. This story resonated deeply with me, especially following my own cancer diagnosis, underscoring the necessity of planning for unforeseen events. Entrepreneurs often lack the safety nets provided by corporate jobs, and meaningful grants can be scarce. Listen in as Kristen dispels common misconceptions about life insurance, highlighting its role not just in addressing death but in protecting your livelihood and loved ones while you are alive.We also explore the benefits of whole life insurance, particularly its value as a financial safety net for entrepreneurs and individuals facing unexpected life challenges. Through personal stories, including my own experiences with divorce, job loss, and IVF treatments, we emphasize how whole life insurance can serve as a tax-free financial asset, offering protection from creditors and liquidity in times of need. Kristen and I reflect on the insurance industry's focus on quotas and numbers, advocating for a more compassionate and strategic approach to financial planning. With the limited number of insurance brokers compared to the vast U.S. population, we see a significant opportunity for growth and education about insurance coverage options. We invite you to reach out for guidance, whether you're considering a career in insurance or seeking to better understand your own policies.Connect with Kristen:Website: www.moneysecretsteam.com Instagram: @kristen_juddFacebook: Money SecretsLinkedIn: Kristen JuddConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Welcome to the Activated Entrepreneur Podcast! In this episode, we sit down with money relationship coach Jordan Pendleton to redefine what wealth truly means. Together, we explore how wealth isn’t just about numbers in a bank account but a state of alignment with your values and purpose. Jordan shares why chasing money for its own sake can leave entrepreneurs feeling empty and how understanding what “enough” looks like can lead to greater clarity, fulfillment, and success.We dive into the emotional side of money—how beliefs shape our financial behaviors and the power of aligning money goals with your deeper mission. Jordan offers insight on balancing control and surrender in business, especially for women juggling many roles. Tune in for honest conversations, actionable takeaways, and a fresh perspective on how to build wealth that truly serves your life. You can connect with Jordan through her podcast You, Me, and Money or at jordanpendleton.com.Connect with Jordan:Website: www.jordanpendleton.comInstagram: @jordantalksmoneyConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us for an inspiring conversation with Ashley Schreiner, a dynamic entrepreneur who has transformed her passion for freedom and innovation into multiple successful ventures. From leaving corporate America to establishing a flourishing flower business and a groundbreaking multi-state cannabis company, Ashley's journey is nothing short of remarkable. Despite the challenges of navigating a male-dominated and highly regulated industry, Ashley has thrived, thanks to her determination and entrepreneurial spirit. We also explore her other endeavors, including a non-toxic candle company and a new coaching business, all while she balances the demands of family life, being just 10 weeks postpartum.Listen in as Ashley shares her personal experiences and insights on starting a cannabis business in Colorado. With her family's strong reputation in the industry, Ashley launched her venture with a modest investment and has since achieved significant milestones, including expanding to Nevada. Her story is filled with personal anecdotes of perseverance, such as living in a Winnebago during pregnancy, and the complexities of growing a business from a small team to a franchise model. Ashley emphasizes the importance of family-owned and women-led enterprises, offering a fresh perspective on entrepreneurship in the cannabis sector.Connect with Ashley:Website: www.fluorescenceflowers.com LinkedIn: Ashley SchrienerConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Discover the art of transforming your Instagram stories into a robust sales tool in this insightful episode. Listen in as I unravel the secrets to leveraging stories for sales success by using consistency to build trust with your audience. Learn how to harness sales psychology, understanding the necessity of repetition and the impact of social proof to convert silent watchers into enthusiastic buyers. I'll share practical strategies for creating a story funnel, featuring testimonials, behind-the-scenes content, and compelling calls to action. By tagging clients and collaborators, you can boost your credibility and ensure your audience feels confident in making a purchase.Explore how to maximize sales using Instagram stories as a source of extra income, seamlessly integrating them into your daily routine. By making it a habit to post engaging content regularly, you can connect with your audience while also providing a platform for sales. I offer guidance on how listeners can enhance their social media strategy and maximize their income potential through strategy sessions. Additionally, consider packaging your business expertise into digital products or mentorship programs to create new revenue streams. In today's world, where additional income opportunities are highly sought after, these tactics will empower you to succeed.Connect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us on the Activated Entrepreneur Podcast as we welcome Angie Noack, a licensed professional counselor and neuroscientist, who shares her compelling journey into the world of neuroscience following a traumatic brain injury at the age of 19. Angie opens up about her passion for neurofeedback and its transformative impact on mental health. She highlights the potential of brain mapping to correct common misdiagnoses such as ADD and ADHD and discusses how neurofeedback can be a game-changer for entrepreneurs dealing with anxiety and rapid brain activity. Her insights challenge traditional treatment methods and advocate for alternative therapies that could reshape mental health care.In another segment, we focus on how entrepreneurs can enhance their brain performance through neurofeedback and brain mapping. These tools are invaluable for improving focus, productivity, and achieving a state of flow without the need for a perfect set of conditions. We offer practical tips, such as cross-crawling exercises to integrate brain hemispheres for better concentration, emphasizing the necessity of preparing the brain to enhance cognitive performance. Angie's expertise shines through as she provides guidance on optimizing brain function to maintain productivity in demanding entrepreneurial environments.Connect with Angie:Website: www.braincodecenters.com Instagram: @braincodecentersConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us on the Activated Entrepreneur Podcast as we explore the inspiring journey of Danielle Rizzo, the dynamic founder of the Marielle Agency. From being a stay-at-home mom managing her ex-husband's business to launching her own company, Danielle's story is a testament to resilience and determination. After her divorce, she transitioned into entrepreneurship out of necessity, supporting her four children, including a son with health issues. With no formal business plan or branding, Danielle built her client base through cold DM outreach on Instagram, starting with social media management and virtual administrative assistance. Her experience highlights the power of authenticity and connection in entrepreneurial success.Listen in as we navigate the challenges of entrepreneurial overwhelm and growth. We emphasize taking action without waiting for perfection, sharing stories of launching businesses with just a PayPal link and a Facebook post. Discover how our agency assists established entrepreneurs, helping them refine their pitches and manage their social media presence. A key strategy discussed is conducting "brain dumps" to prioritize goals and manage tasks effectively. We also highlight the importance of accountability and having a supportive "business bestie" to achieve objectives, ensuring entrepreneurs can balance their many roles without feeling overwhelmed.Connect with Danielle:Website: www.marielleagency.comInstagram: @danielle.marie.r | rich_in_life_podcastLinkedIn: Danielle RizzoConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Welcome to the Activated Entrepreneur Podcast, where we tackle the challenges of sales with our incredible guest, Jillian Murphy, a seasoned sales strategist and host of the "Scale Your Sales" podcast. Join us as Jillian shares her wealth of knowledge on overcoming the common fear of sales that plagues both men and women. Drawing parallels between sales and learning a new skill, she emphasizes the importance of practice and professional guidance to build confidence. We explore the emotional aspects tied to sales, such as the fear of rejection and judgment, and discuss strategies to detach self-worth from sales outcomes. Jillian also highlights the critical role of maintaining relationships and following up to ensure no opportunities are left on the table.Next, we explore the art of mastering direct message (DM) sales strategies for brand recognition and client engagement. Listen in as we share effective marketing strategies that emphasize consistent communication about your offerings on social media to maintain brand awareness. Learn how to avoid common pitfalls like confusing jargon and the failure to address clients' concerns. We discuss the power of emotional and aspirational marketing to connect with audiences, helping them recognize both their problems and the solutions offered. A framework for mastering DM selling is introduced, showcasing how sales can be closed without traditional calls, and inviting listeners to further their learning through a dedicated webinar.Connect with Jillian:Website: www.linktr.ee/thejillianmurphy Instagram: @thejillianmurphyConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join me on a deeply personal journey as I share my unexpected life chapter with you—my diagnosis of stage two lobular carcinoma breast cancer. I recount the moments that led to this discovery, from finding a lump to navigating medical procedures like mammograms, ultrasounds, and the harrowing core needle biopsy. Through this experience, I emphasize the critical importance of self-advocacy and awareness, particularly for women who often place others before themselves. Music becomes a comforting ally during a surreal breast MRI, serving as a reminder of support and the need to be proactive about one's health.Technology and faith play pivotal roles as I navigate the emotional turmoil of receiving a cancer diagnosis via an online patient portal. Listen in as I explore how I sought clarity and hope from ChatGPT and found unexpected comfort in a compassionate surgeon who shared my beliefs in faith and angel numbers. The significance of numbers 4 and 11 in my life underscores the belief in divine guidance during times of transition. Through these experiences, I stress the ongoing importance of breast cancer awareness, prevention, and early detection, reflecting on how my life has come full circle.Connect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us for an inspiring conversation with Shannon Weston, the passionate owner of Vibe Foods, as she shares her remarkable journey from corporate executive to successful entrepreneur. Motivated by her son's health challenges, Shannon discovered the powerful connection between food and well-being, leading her to create a family-owned business that prioritizes quality and nutrition. Her story is one of perseverance and vision, as she recounts the hurdles and triumphs of starting a brick-and-mortar venture in a niche market, all while being driven by a mission to make healthier food options accessible to everyone.Explore the vibrant and evolving food scene in Memphis with Shannon as she reveals the dedication and effort behind Vibe Foods' commitment to providing high-quality, organic, and gluten-free options. Faced with the scarcity of such resources in the city, Shannon and her team went to great lengths to source the finest ingredients from across the country, overcoming logistical challenges and supply chain issues during the COVID-19 pandemic. Her passion for creating a healthier food environment shines through, along with her heartfelt appreciation for the Memphis community and the importance of supporting ethical farming practices.Connect with Shannon:Website: www.lovevibefoods.com Instagram: @vibefoodssuperfoodbarConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us for an exciting conversation with Bridgitte Mallinson, CEO of Gut Personal, as she shares her inspiring journey from being a functional medicine practitioner to leading a global brand. Bridgitte reveals how she transitioned from one-on-one coaching to launching her successful physical product company, with the vision of helping millions of women worldwide. She opens up about the pivotal moment she realized her business had the potential to scale and the importance of building a business with the intention to sell. With insightful advice on surrounding oneself with the right mentors and team, Bridgitte provides valuable lessons on branding, messaging, and partnerships essential for scaling a company.Explore the foundational steps of building a successful business team, focusing on the marketing and operations sectors crucial for a consumer packaged goods brand. Bridget's personal journey highlights the significance of hiring credible professionals and expanding with marketing and operations experts. Listen in as we discuss the evolution of network marketing, emphasizing the authenticity and sustainability of the affiliate model used by Gut Personal. Bridgitte shares personal anecdotes and the impact of mentorship, illustrating how aligning with like-minded individuals can elevate a brand and its community, fostering genuine brand advocacy.Connect with Bridgitte:Website: www.bridgittemallinson.com Instagram: @bridgittemallinsonConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Welcome back to the Activated Entrepreneur podcast! Join me as we explore the shifting landscape of network marketing, questioning whether this business model is becoming obsolete. Listen in as I share insights from my eight-year journey in network marketing, uncovering the challenges faced by distributors, such as the demanding nature of the business and the stark reality that less than 1% earn a full-time income. We'll discuss the recent decline in global direct selling revenue and how COVID-19 impacted companies that failed to adapt, leading to the closure or pivoting of major players like Modare, Buda Counter, and Beachbody. Together, we'll consider the growing importance of diversifying income streams and how tighter regulations and compliance issues are reshaping the industry.In the second chapter, we explore the importance of building a personal brand for success in the evolving world of network marketing. I'll share my personal journey and experiences with companies like Isagenix, emphasizing the significance of staying true to your mission and vision rather than any single company. Discover the potential of affiliate marketing, brand deals for micro-influencers, and the lucrative world of digital products. I'll highlight the value of owning your intellectual property and the effectiveness of email marketing, while cautioning against the dangers of relying solely on social media platforms. Gain insights into how to wisely choose companies to align with and understand why maintaining a personal brand is crucial for ensuring stability and success in this ever-changing landscape.Connect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us as we welcome the dynamic Amber Wilkerson, the inspiring founder of Bronzed and Bonded, who transformed her journey from radio into a thriving beauty brand empire. Amber shares her story of starting in Los Angeles, where she pursued fashion and performing arts before discovering her passion for spray tanning. Initially drawn to the craft for personal reasons, Amber's entrepreneurial spirit took root during a college class project, leading her to establish a mobile spray tan business while chasing her dreams in acting and entertainment hosting. Listen in as Amber discusses how her transition to Denver and a growing social media presence fueled her brand's growth, ultimately shaping her fearless approach to personal branding and inspiring women to build boldly and shine unapologetically.Discover the challenges and triumphs of expanding a business as Amber talks about adding creative services and navigating lease negotiations for new commercial spaces. Amber introduces the concept of permanent jewelry and charm bars, highlighting the importance of offering unique experiences to attract new clients in the sunless industry. With a focus on intuition and action in entrepreneurship, Amber reveals the exciting news of a second location in Weebridge, inspired by successful pop-ups and low-risk opportunities. Explore Amber's insights on the significance of routine and the joy of pursuing collaborations with entrepreneurial friends in the beauty and plus-size clothing industries. This conversation will leave you inspired by Amber's journey and eager to ignite your passion and excitement each day.Connect with Amber:Website: www.bronzedandbonded.com Instagram: @bronzedandbonded | @amberwilkerson_TikTok: @amber_wilkersonAmazon: Amber WilkersonConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us on the Activated Entrepreneur Podcast for an inspiring conversation with Jaime McFaden, a best-selling author and wellness educator, who shares her transformative Wave System designed to help high-achieving women avoid burnout. This powerful tool is built on four core components: Well-being, Awareness, Vision, and Energy, each contributing to a balanced and fulfilled life. Jamie offers valuable insights on how to define personal well-being, increase awareness of our actions, achieve clarity through vision, and harness energy to present our best selves. Her journey from working with fitness icons to developing a holistic wellness approach provides invaluable lessons for entrepreneurs seeking to enhance their lives beyond professional success.Explore the importance of connection and community in supporting well-being as we share personal anecdotes about overcoming challenges like clutter and mental overwhelm. We discuss the significance of reaching out for support, highlighting the power of community and the courage to ask for help. The episode underscores the value of recognizing personal limitations and building a supportive network to achieve wellness and organization. We also reflect on self-care, societal expectations, and limiting beliefs, particularly regarding money, emphasizing the importance of resilience and gratitude in navigating life's ups and downs.Connect with Jaime:Website: www.jaimemcfaden.com Instagram: @jaimemcfadenFacebook: Jaime Mcfaden - Self Care SpecialistYoutube: @jaime.mcfadenConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us on the Activated Entrepreneur Podcast as we explore the inspiring journey of Jennifer Peters, a pioneering restaurateur and the visionary force behind one of Denver's premier gluten-free establishments. From her entrepreneurial roots as a business school project to receiving invaluable mentorship from the former CEO of Burger King, Jennifer's story is a testament to resilience and determination. Discover how she overcame numerous challenges in securing a location and funding, ultimately using personal resources to realize her dream. Her journey is not only a story of personal triumph but also an inspiring reminder of the power of belief and the critical role of support from those who recognize the potential in one's vision.As we continue our conversation, we highlight the significance of strong leadership in driving business success. Jennifer shares her transformative journey in developing leaders within her business, emphasizing the importance of investing in oneself to inspire others. Learn about her ambitious goal to become the "Chipotle of gluten-free" by offering cleaner versions of traditional comfort foods. The episode also captures the excitement and challenges faced during a national TV feature and reflects on the strategic pivots necessary to navigate business hurdles. Through these stories, Jennifer demonstrates how embracing challenges with an open mind and strategic foresight can lead to unprecedented growth and innovation.Connect with Jennifer:Website: www.justbekitchen.com Instagram: @justbekitchenFacebook: Just BE KitchenLinkedIn: Just BE KitchenConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

In this episode of The Activated Entrepreneur Podcast, I sit down with my longtime friend Jon Laster—comedian, app founder, and living proof of what’s possible when passion meets purpose.We grew up together, and he was mentored by my dad, who coached him in basketball and helped him earn a college scholarship. Today, Jon is not only making people laugh on stages across the country but also innovating in the tech world as the founder of Blapp—a revolutionary app focused on discovering and supporting Black-owned businesses.We talk about:The impact of mentorship and growing up in our communityHow Jon transitioned from athlete to nationally touring comedianWhat inspired him to build Blapp and the challenges of launching an appStaying grounded while building a brand that makes people laugh—and thinkFull-circle reflections and advice for the next generation of creators and entrepreneursIf you’re into stories of grit, creativity, purpose-driven tech, and a few laughs along the way, this is one you don’t want to miss.Connect with Jon:Website: www.blappapp.com Instagram: @blapptheapp | @hewasfunnyConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us on the Activated Entrepreneur Podcast for an insightful conversation with Taylor Williams of Williams Law, a specialist in trademarks and contracts. Taylor shares her unique journey into the legal world, from an early interest in criminal justice to a career focused on the transactional side of law. Listen in as Taylor clarifies the often-confused concepts of trademarks, LLCs, and copyrights, highlighting the role of trademarks as crucial source identifiers for brands. We explore the potential pitfalls of trademark infringement, including the risks of inadvertently using a name already claimed by another entity, and emphasize the importance of distinguishing trademarks from LLCs, which are merely the business's legal name registered with the state.Explore the intricate process of securing trademark protection, particularly for courses and digital products in today's expanding digital economy. Taylor underscores the importance of conducting a thorough clearance search before filing a trademark application to prevent potential denials. Discover the strategic value of having a unique and non-descriptive name for a course, especially if trademark protection is desired. We also discuss the geographical limitations of trademarks and compare state versus federal protection, offering valuable insights for businesses considering expansion into new markets.Connect with Taylor:Website: www.denvertrademarklaw.com Instagram: @denvertrademarklawLinkedIn: Taylor WilliamsConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join me as I share my journey and strategies for selling out your in-person events with confidence and purpose. We'll explore the powerful impact of creating experiences with intention and marketing them energetically, with a focus on leveraging FOMO to boost engagement. You'll discover how to craft a compelling vision of what attendees might miss and the significance of behind-the-scenes content to showcase the unique perks of your event. I also highlight the importance of using inclusive language that fosters a sense of belonging and share effective countdown techniques to build anticipation and urgency. Whether you're planning a retreat, workshop, or business boot camp, these strategies are designed to fill your room with dream clients.In our conversation, I emphasize the crucial role of direct messaging in driving sales and the personal touch required to convert interest into ticket purchases. Learn how personalized communication, especially through voice messages, can create meaningful connections and open doors to future opportunities. Persistence in follow-ups and the potential of Facebook groups as engagement tools are also discussed. Additionally, I delve into the world of email marketing, sharing insights on integrating it into your event strategies to create seamless experiences and convert new faces into long-term clients. With practical tips like using QR codes and iPad stations, you'll be equipped to make the sales process smooth and tangible. Get ready to unlock the potential of your events and ensure participants feel valued and eager to engage with your future offerings.Connect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us for an inspiring and insightful conversation with Shana Yurko, a talented video coach and YouTube expert, as we explore her remarkable journey from producing infomercials in Los Angeles to empowering entrepreneurs to leverage the power of YouTube. Our chat touches on how we met at the Highest Self Gala, where Shana was navigating the event just five weeks postpartum. She shares captivating stories from her early career, including fetching coffee for rappers and her first major gig in video production with InStyler, which paved the way for her expertise in using video as a powerful tool for branding and sales.In our discussion, Shana offers valuable advice for aspiring YouTube creators, emphasizing the importance of overcoming perfectionism and embracing a "good enough is good enough" mindset. We highlight strategies for creating engaging content with simple tools like an iPhone, focusing on delivering valuable information and building a solid foundation for a YouTube channel. Listen in as we cover practical tips on content creation, such as using direct-to-camera videos to answer specific questions, which can help attract and retain an ideal audience. We also touch on the potential of storytelling and vlogs to connect with viewers and stress the importance of starting simple before venturing into more complex formats.Connect with Shana:Website: www.shanayurko.com Instagram: @shanayurkoYoutube: @Shana YurkoConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Welcome to an inspiring conversation on the Activated Entrepreneur Podcast, where I sit down with Gina Schreck, the visionary founder of the Village Workspace. Gina shares her entrepreneurial journey, starting with her transition from a corporate job to entrepreneurship in 1995. She takes us through her unexpected venture into social media management, where she assembled a team of talented stay-at-home moms to manage social media for major brands. Discover the unique origin story of the Village Workspace and how Gina overcame challenges to create a nurturing, home-like co-working environment for women and mothers, embodying the power of saying "yes" and figuring things out along the way.Listen in as we explore the balance between entrepreneurship, faith, and marriage, especially during the challenges of the pandemic. I share how faith played a crucial role in sustaining my coworking space, while Gina reflects on the joy and clarity she found in her 60s. Together, we celebrate the balance of maintaining a vibrant marriage and pursuing personal interests, highlighting the importance of staying active and curious at any age. Gina's husband, Kirk, encourages exploring new activities together, reinforcing the joy found in both personal and professional pursuits.Connect with Gina:Website: www.thevillageworkspace.com Facebook: Gina SchreckInstagram: @ginaschreckLinkedIn: Gina SchreckConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us as we welcome Sarah Murphy, the remarkable founder of Omni Neurofeedback, who shares her inspiring journey from a series of unsuccessful ventures to discovering her true passion and purpose. Sarah opens up about her initial struggles as a serial entrepreneur and how neurofeedback played a pivotal role in building her confidence and understanding her potential to help others. With a focus on stepping into leadership with healthy core values, Sarah discusses her path from working under another company to launching her own successful practice, which has grown into a team of eight. Her story offers valuable insights into the courage it takes to pursue one's dreams and the importance of leading with integrity and purpose.Listen in as we explore the profound impact of neurofeedback on personal and professional development through the transformative journey of Aubrey Randall. Neurofeedback not only enhanced her confidence and leadership abilities but also helped foster patience and grace. This discussion sheds light on the role of neurofeedback in retraining the brain's electrical output to alleviate symptoms associated with mental illness, ADHD, PTSD, and concussions. We aim to demystify neurofeedback and highlight its potential to improve cognitive behavior, offering a path from mental illness to mental health and wealth.Connect with Sarah:Website: www.omnineurofeedback.com Facebook: OMNI NeuroInstagram: @omnineurofeedbackConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join me in this special birthday episode as I celebrate turning 50 and reflect on the powerful journey of embracing new beginnings at any age. I share personal stories of finding love later in life, launching my coaching business at 46, and the exciting journey of starting a podcast and beauty brand just before hitting the big 5-0. My story is a testament that age is truly just a number and that every life experience can lead to new opportunities. I hope to inspire you to shatter the myth that it's too late to start something big and to embrace your own timeline with confidence and courage.In this heartfelt conversation, I explore the idea that your age is your superpower, not a limitation. With examples from well-known figures like Oprah, Vera Wang, and Colonel Sanders, I aim to motivate you to recognize the unique experience, perspective, and resilience you possess. I encourage you to take bold steps and trust in yourself, no matter where you are on your journey. Whether you're looking for love, starting a new business, or simply pursuing a passion, remember that the best time to begin is now. Let's celebrate this golden era together and activate the potential within us all.Connect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us for an inspiring journey into the world of entrepreneurship as we welcome Becca Cooper Leebove, the founder and chief strategist of Shubu Creative. Becca shares her incredible story of transitioning from a career in PR and marketing to launching her own branding, marketing, and PR agency in 2018. Driven by a passion for creativity and a desire for flexibility, Becca faced numerous challenges, including a cease and desist letter that prompted a significant rebranding. Listen in as she offers valuable insights into overcoming obstacles and the lessons she learned about standing out in a competitive market.Explore the power of awards as strategic tools for business growth and visibility. We'll discuss how awards, like "Top Workplaces" or "Innovative Company of the Year," can enhance a business's reputation and credibility. With insights drawn from experiences at Vail Resorts and other companies, we highlight the persistence required in the application process and how even smaller recognitions can boost visibility through tools like Google reviews. Learn how targeting industry-specific awards, such as 5280 for restaurants, can further amplify your business success.Connect with Becca:Website: www.shubucreative.com Facebook: ShuBu CreativeInstagram: @shubu_creativeLinkedIn: ShuBu CreativeConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Welcome to the Activated Entrepreneur Podcast, where I am thrilled to introduce you to Bryonna Williams, the brilliant mind behind Flick of the Whisk. Bryonna shares her incredible journey from a dissatisfied interior designer to a thriving entrepreneur specializing in custom buttercream cakes and cupcakes. Her story is one of courage and determination, marked by a bold decision to leave her job and invest $7,000 in a spot at the Cherry Creek Farmers Market. With only $4,000 in savings and an unexpected twist in her baking plans, Brianna's cake jars became an instant hit, igniting the success of her business and inspiring countless aspiring entrepreneurs.Join us as we explore the challenges and triumphs of balancing business with social media, highlighting the importance of a strong mental mindset and a clear "why" to navigate the online space. We discuss how personal goals can evolve, emphasizing both monetary and non-monetary aspirations, such as achieving work-life balance and flexibility. Discover strategies to manage the mental strain of social media and the art of balancing content creation with business operations, as Bryonna shares her journey of developing habits and routines to effectively juggle multiple responsibilities.Connect with Bryonna:Website: www.flickofthewhiskcakes.com Instagram: @flickofthewhiskcakesTikTok: @flickofthewhiskcakesConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com

Join us in this exciting episode of the Activated Entrepreneur Podcast, where I am thrilled to welcome the incredible Grace Perry from Grace Perry Productions. Grace is a dynamic actress, film producer, and creator coach who has transitioned from the corporate and startup world to pursue her passion for digital production. In our conversation, Grace shares her inspiring journey and her dedication to empowering female entrepreneurs through photography, video production, and social media management. We discuss the importance of collaboration and mutual support, recounting our own experiences as "collab besties" and the transformative projects we've created together. Listen in as we emphasize the significance of finding a partner who not only shares your vision but also inspires you to be your best self.In another segment, we explore the nuances of event planning and the essential lessons learned from organizing a mastermind and content camp. We discuss the critical importance of clear terms, conditions, and contracts, and the challenges of managing tech platforms for seamless payment processing. Grace and I share our insights on the intricate planning required for such events, likening it to wedding planning, and underscore the need for the right tools and strategies to ensure successful collaborations. As we reflect on our partnership, we touch on overcoming personal growth challenges and how these experiences have influenced our events and collaborative ventures.Connect with Grace:Website: www.graceperryproductions.comInstagram: @gperryproductions | @giveyourselfgracepodConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com 

Join us on the Activated Entrepreneur Podcast as we welcome Katie Martin, an exceptional boudoir photographer, who shares her transformative journey from photographing weddings and portraits to embracing the art of boudoir photography. Katie opens up about her early days, including shooting her first wedding for just $600, and the significant pivot her business took during the COVID-19 pandemic. She reveals how the pandemic offered her a chance to refocus on boudoir photography, which she finds more empowering and fulfilling. Discover how these intimate sessions serve as gifts for oneself, capturing powerful, personal moments that celebrate beauty at every stage of life.Explore with us the strategies Katie employed to establish her high-ticket boudoir business, transitioning to a luxury offering that includes elements like hair and makeup to elevate the client experience. We discuss the challenges and rewards of adjusting pricing and how this shift contributes to a more valuable client experience. Katie also introduces the Bradshaw collection, a unique lingerie line created during the pandemic in collaboration with a family member, emphasizing quality and craftsmanship. This story illustrates the power of combining passion with expertise, showing how personal interests can drive business innovation and expansionConnect with Katie:Website: www.katiemartinstudios.comInstagram: @katiemartinstudiosTiktok: @thebradshawcollectionConnect with Brooke:Website: www.brookeberndt.com Instagram: @brookeberndt.businesscoachFacebook: Brooke BerndtStand Store: www.stan.store/brookeberndtbusinesscoach Shop: www.virtuebeautyco.com