The Coach Trap Podcast

Most coaches are pricing themselves out of the clients they actually want.Not because they’re too expensive…But because their pricing signals the wrong things.In this episode, Dan and Greg unpack the psychology behind pricing and why it’s one of the biggest levers in your coaching business. From the Veblen Effect to the Decoy Effect and the Rule of 100, you’ll learn how subtle shifts in how you present your offers can completely change how they’re perceived.This conversation goes beyond tactics. It challenges the belief that cheaper is better and shows why premium pricing—when done right—builds trust, increases commitment, and attracts higher-quality clients.You’ll learn how to structure your offers so clients naturally lean toward your premium option, why discounting often backfires, and how to position your coaching around outcomes rather than sessions.If you’ve ever second-guessed your pricing, struggled to attract serious clients, or felt stuck competing on price, this episode will give you a new lens on how to approach it.It’s time to stop leaving money on the table and start pricing with intention.CTA:www.coachtrap.co.ukskool.com/thecoachtrap

Strategies to Overcome the Middle Management TrapMost professionals don’t feel stuck because they lack ability…They feel stuck because they’re trapped between doing and leading.In this episode of the Coach Trap Podcast, Glenn Birkelev shares the hard truths about leadership, communication, and why so many coaches and professionals struggle to move beyond the middle layer.This is a practical, no-fluff conversation on how to shift from operator to leader — and how storytelling becomes the bridge that connects you to the right clients and opportunities.In this episode, you’ll learn:Why “what got you here won’t get you there”The real reason leaders struggle with communicationHow storytelling builds trust and resonanceWhat the middle management trap actually is (and how to escape it)How to create content that connects and convertsKey takeaway:If your message doesn’t resonate, your audience won’t respond.Standout quotes:“Who are you for and what do you do?”“What got you here won’t get you there.”“Stories create a moment of resonance.”🎯 Ready to escape the coach trap?👉 www.coachtrap.co.ukConnect with Glenn:LinkedIn: https://www.linkedin.com/in/glennbirkelev/Website: www.glehago.comYouTube: https://www.youtube.com/@glehagocoaching

The Coach Trap: Avoid Burnout & Build Real AuthorityIn this episode, Mark Miller dives into the hidden realities of coaching — from burnout and mental health misinformation to the growing influence of AI.This is a grounded, honest conversation about what it actually takes to build authority without losing authenticity.If you’re a coach, creator, or leader navigating pressure, content, and growth, this episode will challenge how you think about performance, recovery, and trust.What We Cover:The truth about burnout (and why most people get it wrong)How to manage pressure without breaking downThe rise of misinformation in mental healthThe opportunities and risks of AI in coachingBuilding authentic messaging that actually connectsFrameworks Mentioned:Green Zone vs Orange Zone (Pressure Management)Six Human NeedsMetacognition & Self-AwarenessKey Takeaways:Burnout isn’t just a buzzword — it has real implicationsNot everything you see online is accurate or safeAI is powerful, but misuse has consequencesAuthenticity is a strategy, not just a personality traitStandout Moments:“Burnout has real diagnostic implications.”“Beware of misinformation and disinformation.”“AI can be dangerous if misused in coaching.”Connect & Learn More:Escape the Coach Trap → www.coachtrap.co.ukMarc Miller on TikTok → https://www.tiktok.com/@muchmorecoachingMarc Miller on LinkedIn → https://www.linkedin.com/in/marc-miller-msc-862973173/coaching, burnout, mental health, AI, authenticity, pressure, social media, self-awareness

Most coaches are unknowingly sabotaging their success by overusing AI mistaking automation for authenticity, and losing the very human edge that builds real trust and clients.In this live chat, Greg Styan and Dan Williams break down what’s really happening in the coaching world as AI floods feeds, DMs, and content strategies with polished but impersonal messaging.We explore how to use AI as a tool for amplification not replacement so you can save time, stay consistent, and still lead with real lived experience and connection.If you’re a coach or creator trying to stand out in an increasingly AI-driven world, this conversation will challenge how you think about content, branding, and authenticity.👉 CTA: www.coachtrap.co.ukJoin the Skool community: skool.com/thecoachtrap

Are men losing their sense of identity in today’s world?In this episode, Roberto Parrotta shares his journey into coaching and breaks down the deeper psychological struggles modern men face — from identity and purpose to emotional expression.We explore the work of Carl Jung, including archetypes and the shadow self, and how these ideas can help men better understand themselves and grow with intention.The conversation also tackles the rise of social media and the manosphere — and how they’re influencing masculinity, coaching, and personal development today.If you’re a man navigating pressure, confusion, or a lack of direction… this episode will challenge your thinking and give you practical insight.🎯 In this episode:Roberto’s path into coachingCarl Jung’s archetypes explainedShadow work and imposter syndromeThe impact of social media on masculinityChallenges modern men are facingWhat authentic growth really looks like💬 Key moments:“Only 10% of coaches make it.”“Childhood shapes our entire adult life.”“Men struggle to express their needs.”🔗 Connect with Roberto: https://www.linkedin.com/company/coachingwithroberto🎥 Watch the full episode: https://youtu.be/G80A8YkLJfs

What does it really take to master communication and turn it into a thriving coaching business?In this episode of The Coach Trap, Greg and Dan sit down with Tyon Tate — a communication coach helping professionals and entrepreneurs increase their income through the power of speaking.Tyon shares his fascinating journey from a love of music and school presentations, through corporate tech sales, and into the world of coaching. This conversation is packed with real, actionable advice that will change the way you think about communication.You'll discover:🌳 The Tree of Communication — why your value is the trunk and techniques are just the branches🎤 How to overcome stage fright and build unshakeable confidence💡 Why knowing your "why" is the foundation of long-term coaching success📖 How to use storytelling to market yourself and attract the right clients🎯 How to define your ideal client for sharper, more effective messaging📱 Practical tips for introverted coaches hesitant to create content🔥 What Mark Zuckerberg's transformation can teach every coachWhether you're a seasoned coach or just starting out, Tyon's insights on public speaking, personal branding, and consistency will give you the tools to show up more powerfully in your business and your life.Purpose + effort + consistency = success. Your audience is waiting.🔗 Connect with Tyon Tate:Instagram: https://www.instagram.com/tyonntate🎙️ The Coach Trap:Website: www.coachtrap.co.uk

What’s the real difference between passion and purpose in business — and why does it matter when it comes to burnout?In this episode of The Coach Trap, Mari Harries shares her journey from restaurant owner to transformational coach, and explains why passion is the gas pedal, but purpose is the GPS.If you’re building a coaching business or navigating entrepreneurship, this conversation will help you realign with what truly drives sustainable success.Mari introduces her Four Buckets of Purpose Measurement framework and unpacks how understanding your internal wiring can transform your marketing, storytelling, and long-term impact. If you’ve ever felt stuck, overwhelmed, or close to burnout, this episode offers practical insight to help you recalibrate.In this episode, we cover:The difference between purpose and passionHow to measure purpose using four key bucketsWhy storytelling is essential for authentic marketingHow alignment prevents burnoutUsing a book as a tool for impact and authorityMari is the author of The Entrepreneur’s Heartbreak and founder of Magic to Momentum, supporting purpose-driven entrepreneurs in turning clarity into sustainable growth.Key takeaway:Purpose isn’t a feeling — it’s measurable. When your business aligns with your natural advantage, acquired skills, pull passion, and origin strength, fulfillment increases and burnout decreases.For more on The Coach Trap, visit:www.coachtrap.co.ukTo find out more about Mari Harries and her work:📖 Get her book The Entrepreneur’s Heartbreak here: https://a.co/d/0fi1Bm4f🌐 Visit: www.magictomomentum.com/home

Biohacking and Longevity Insights | Unlocking Longevity Secrets for High PerformersWhat if you could slow aging, sharpen your mind, and perform at your peak — naturally? In this episode, we sit down with Nicolas Lassen, a biohacking and longevity expert who made the leap from sports science to optimising human performance. Whether you're an entrepreneur, high achiever, or simply someone who wants to live better for longer, this conversation is packed with actionable insights.Nicolas breaks down the science behind biohacking, meditation, and sleep optimisation, and why mastering these three pillars could be the key to unlocking your full mental energy and extending your health span. We dive deep into how Western diet culture is quietly working against us, why burnout hits differently as we age, and the powerful role neurofeedback and meditation play in rewiring the mind for performance.💡 "Western food is designed to make us eat more"💡 "Burnout is very different as you get older"💡 "Many believe 7-8 hours of sleep is optimal"📌 Chapters00:00 Introduction to Coaching and Longevity02:49 Nick's Journey into Biohacking and Longevity05:50 The Future of Longevity and Health Optimization08:44 Diet and Lifestyle Changes Impacting Health11:47 The Importance of Natural Products and Health15:07 Coaching Methodology and Mental Energy Management17:48 Meditation Techniques and Their Benefits20:50 Target Audience for Coaching Services23:39 Integrating Sleep, Diet, and Meditation for Optimal Health29:52 Final Thoughts and Future Directions🔗 Connect with Nicolas Lassen📱 X (Twitter): @OptiMindInsigh📧 Newsletter & Resources: optimindinsights.com/subscribe🔗 Find Out More About The Coach Trap🌐 www.coachtrap.co.uk

90% of coaches fail. Jack AM Austin didn't. Here's why.The coaching industry is broken. New coaches are being fed fake advice, struggling coaches aren't getting clients, and most quit before they ever build real momentum.If you're serious about being in the 10% who actually make it, you need to hear this.Jack and I break down the exact coaching mistakes keeping you stuck, why coaches fail to get clients in 2026, and the coach marketing strategy that separates winners from everyone else trapped in outdated 2023 tactics.This isn't theory. This is what's actually working right now for online coaching business owners who refuse to fall into the coach trap.What we cover:Why most new coaches are set up to fail from day oneThe personal branding shift that changes everythingHow to build authority as a coach without burning outReal strategies to get coaching clients consistentlyThe coaching industry problems nobody talks aboutIf you're a struggling coach or founder trying to make money as a coach in 2026, this conversation will save you years of pain.🔗 Join our free Skool community: skool.com/thecoachtrapMore from Jack AM Austin:LinkedIn:   / jackamaustin  

Breaking the Stigma: Addiction, Coaching & Why 90% of Coaches Fail with Marie DonnellyJoin hosts Greg and Dan as they dive deep with Marie Donnelly, a seasoned coach with a background in social work and mental health. Marie shares her powerful journey from working in substance misuse to building a successful coaching business, revealing the harsh truth that 90% of coaches and online businesses fail—and how to be in the successful 10%.This raw conversation explores the evolving landscape of addiction, the stigma that keeps people (especially men) from seeking help, and why building authentic communities is the key to coaching success. Marie's holistic approach offers invaluable insights for new and struggling coaches looking to make a genuine impact while building a profitable online business.Learn:✅ Why most coaches fail and how to avoid their mistakes✅ Breaking down stigma in mental health conversations✅ Building communities that drive coaching success✅ Using authentic storytelling to grow your personal brand✅ Creating sustainable income in the online coaching spaceQuote: "Make time for your wellness before you're forced to make time for your illness."Connect with Marie: linkedin.com/in/marie-donnelly-☘️-a00905294Join The Coach Trap:🌐 www.coachtrap.co.uk👥 skool.com/thecoachtrapNew episodes weekly! Subscribe for real talk on online business, personal branding, and making money as a coach.

90% of coaches fail in their online coaching business. Here's why—and what you can actually do about it.Gerald Woollatt spent years figuring out what separates struggling coaches from those who build sustainable practices. This conversation goes deep into the mechanics of coaching that actually works—neuro coaching, self-awareness, and the frameworks that help new coaches avoid the traps that kill most businesses before they start.We explore why imposter syndrome isn't just a feeling but a pattern that can be interrupted, how AI is reshaping the coaching industry (and why authenticity matters more than ever), and the marketing strategies that don't require you to become someone you're not.The coach trap isn't about motivation. It's about understanding the systems that keep coaches spinning their wheels—no clients, inconsistent income, advice that doesn't translate to results. Gerald breaks down neuro coaching as a tool for creating awareness around the thought patterns that drive behavior, both for you as a founder and for the clients you serve.If you're a new coach trying to get coaching clients, or you've been struggling with personal branding for coaches and coach marketing strategy, this episode cuts through the fake coaching advice and gives you something actionable.KEY TAKEAWAYS:→ Why 90% of coaches in online businesses fail and how to avoid becoming part of that statistic→ The neuroscience behind behavioral change and how neuro coaching creates lasting transformation→ How to build authority as a coach without resorting to inflated claims or guru tactics→ Marketing strategies that work for coaches who hate marketing→ Why storytelling is the most underutilized tool for coaches not getting clientsJoin our free community where we discuss coaching industry problems, share strategies to make money as a coach, and help you build a business that doesn't trap you: skool.com/thecoachtrapFIND GERALD WOOLLATT:LinkedIn: https://www.linkedin.com/in/gerald-woollatt-msc/MORE FROM THE COACH TRAP:Website: www.coachtrap.co.ukCommunity: www.skool.com/thecoachtrap

How to Sell Yourself to Sell a Book in 202690% of coaches and online businesses quit every year. The coaching industry is littered with failed attempts, broken promises, and coaching mistakes that could have been avoided. So what separates the 10% who make it from the struggling coaches who never get coaching clients?Joel Steele knows this better than most. From overcoming genuine adversity to building a thriving online coaching business, Joel's journey proves that success isn't about luck—it's about mindset, strategic marketing, and a burning belief in your purpose.In this conversation, we dive deep into what new coaches get catastrophically wrong. We discuss why coaches fail, the coaching industry problems no one talks about, and the fake coaching advice that's keeping you stuck. But more importantly, Joel reveals the exact personal branding for coaches strategies that actually work in 2026.Here's what makes this different: Joel doesn't just talk about make money as a coach theory. He's walked the path from rock bottom to published author, building authority as a coach through public speaking, strategic networking, and leveraging social media in ways most coaches not getting clients completely miss.We break down the coach marketing strategy behind launching a successful book, why YouTube for coaches is non-negotiable, and how to transform your failures into the foundation of your success story. There's no growth without fear, and Joel's approach to overcoming adversity will shift how you think about entrepreneurship entirely.If you're a founder or coach building an online money-making business, this episode unpacks the marketing strategies you need to build authority as a coach and finally get coaching clients consistently. Joel shares his framework for public speaking, book publishing, and community engagement that turned his story into impact—and how you can do the same.The coach trap isn't about talent. It's about treating your coaching business like a hobby instead of a real business. It's about ignoring personal development while expecting different results. And it's about following the same tired advice that keeps struggling coaches struggling.Excitement is contagious. Purpose is powerful. And in 2026, the coaches who win are the ones who understand that selling yourself isn't manipulation—it's clarifying your message so the right people can find you.Timestamps:00:00 - Introduction to the coach trap01:31 - Choosing Your Path: The 10% Mindset02:28 - Overcoming Adversity: Joel's Journey07:09 - The Power of Public Speaking12:07 - Building a Network for Success17:13 - Marketing Your Book: Strategies for Success19:49 - Leveraging Social Media for Impact24:41 - Transforming Failures into Success Stories29:45 - Closing Thoughts and Charitable GivingFind Joel Steele:📖 Book Joel: https://bookjoelsteele.com/💼 LinkedIn: https://www.linkedin.com/in/joel-steele-9685888/Join Our Free Community:If you're serious about escaping the coach trap and building a real online coaching business that gets clients, join our free Skool community where we share what's actually working for new coaches in 2026: skool.com/thecoachtrapMore from the coach trap:🌐 Website: www.coachtrap.co.uk📱 Follow for more content on coaching mistakes, marketing strategies, and how to build authority as a coach#coaching #entrepreneurship #coachingbusiness #onlinecoaching #marketingstrategy #personaldevelopment #publicspeaking #bookpublishing #makemoneyonline #socialmediamarketing #newcoaches #coachmarketingstrategy #buildauthority #getcoachingclients #mindset #overcomingadversity #foundermindset #onlinemoney #personalbranding #youtubeforcoaches

🎙️ Treating Dating Like a Business: High-Value Dating Strategies with Rachel MailerStruggling to find meaningful connections? In this episode of The Coach Trap, dating expert Rachel Mailer breaks down how high-value women approach modern dating like a business—strategically, intentionally, and with self-worth front and center.Rachel shares her journey from navigating dating apps in 2014 to coaching successful women on building lasting relationships. Learn the frameworks that separate time-wasters from true partners and how past patterns shape your current love life.What You’ll Learn:✅ The biggest mistakes women make on dating apps—and how to avoid them✅ Why pacing and strategic boundaries are crucial early on✅ How understanding attachment styles boosts dating success✅ Spotting red flags before investing emotional energy✅ The “prize” mindset that attracts high-quality partners✅ How to leverage your social media presence to attract the right connectionsDating apps are just tools. Your mindset, self-work, and strategy are what really determine success.👉 Don’t fall into the Coach Trap: www.coachtrap.co.uk👉 Join our Skool community: skool.com/thecoachtrapConnect with Rachel Mailer:Instagram: https://www.instagram.com/rachelmailercoachingLinkedIn: https://www.linkedin.com/in/rachel-mailer-588300262

🎙️ Finding Your Own Unique Voice in Business | Cristopher Karl KnollIn this episode of The Coach Trap, hosts Greg Styan and Dan Williams sit down with Cristopher Karl Knoll, Executive Mindset Strategist and Founder of Lead Yourself First, to explore how to find your authentic voice and approach in business.Chris challenges the cookie-cutter strategies pushed by many creators and emphasizes that growth requires patience, consistency, and a strong foundation. Whether you’re just starting out or refining your coaching or business approach, this conversation provides actionable insights for building a sustainable and authentic path to success.What You’ll Learn:✅ How to find your own voice and unique approach✅ Why patience is critical for long-term growth✅ The importance of personal branding and foundational work✅ Turning silent stress into sustainable performance✅ How consistent effort compounds into real resultsIf you want to create a business that reflects who you truly are and avoids the “one-size-fits-all” trap, this episode is for you.👉 Don’t fall into the Coach Trap: www.coachtrap.co.uk👉 Join the Skool community and connect with other coaches: skool.com/thecoachtrapConnect with Cristopher:LinkedIn: https://www.linkedin.com/in/christophkarlknoll/Website: https://leadyourselffirst.io/

🎯 Rule Your Emotions and Master Your Moves | Kevin Crockrom on Legacy and Life ChoicesHow to make money online coaching with life experiencesWhat legacy are you building right now? In this episode of The Coach Trap, Greg Styan and Dan Williams sit down with Kevin Crockrom — life coach, motivational speaker, and corporate trainer — to explore how your daily choices shape the story you leave behind.Kevin challenges coaches, parents, and professionals to reflect: Are your actions today aligned with the values and legacy you want for your family, clients, and future generations? This isn’t motivational fluff — it’s about self-mastery, intentional living, and emotional control.We cover:✅ How daily decisions write your life’s story✅ Being present and intentional with family✅ Aligning actions with core values✅ Techniques to master your emotions✅ Building a legacy that inspires and lastsIf you want to lead with purpose, live intentionally, and create impact that matters, this episode is for you.👉 Don’t fall into the Coach Trap: www.coachtrap.co.uk👉 Join the Skool community: www.skool.com/thecoachtrap

Finding Your Niche: Leyla Holmes on Scaling a Coaching Practice | The Coach Trap PodcastMost coaches struggle because they try to serve everyone. Leyla Holmes knows that pain—and the breakthrough that comes from narrowing your focus. In this episode, she sits down with Greg Styan to unpack how early-stage founders require a different coaching approach, and why defining your niche can transform your business.We dive into:Leveraging your past experiences as competitive advantagesTraining social media algorithms through strategic, authentic engagementBuilding a personal brand that connects, not just sellsShifting from lead magnets to community building for sustainable client acquisitionBalancing intuition with strategy for smarter business decisionsLessons from early mistakes that shaped a thriving practiceIf you’re a coach struggling with positioning, audience growth, or narrowing your focus, this episode gives you an actionable framework to rethink your business strategy.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

Most coaches don’t fail because they’re bad at coaching they fail because they’re bad at marketing. In this episode, Coach Trap co-founders Greg Styan and Dan Williams share exactly how to become part of the 10% of coaches who make it.Learn how to make money online as a coach, build a simple funnel that works, and finally attract clients without wasting time or ad spend. Join the Coach Trap Community: skool.com/thecoachtrap Watch the full podcast on YouTube: youtube.com/watch?v=Q9oAbeC5RpcDon't Fall into the coach trapwww.coachtrap.co.uk

Most coaches don’t fail because they’re bad at coaching; they fail because they’re bad at marketing. In this episode, Coach Trap co-founders Greg Styan and Dan Williams share exactly how to become part of the 10% of coaches who make it.Learn how to make money online as a coach, build a simple funnel that works, and finally attract clients without wasting time or ad spend. Join the Coach Trap Community: skool.com/thecoachtrapWatch the full podcast on YouTube: youtube.com/watch?v=Q9oAbeC5Rpc

Breaking the Coach Trap: Achieving Inner Peace with Eddie TruongPersonal Branding for Coaches | The Coach Trap PodcastStruggling to get traction as a coach? Feeling stuck, overwhelmed, or unsure how to stand out? Eddie Truong joins Greg Styan and Dan Williams to reveal the personal and professional strategies that help coaches achieve peak performance without burning out.We cover:How digital wellness impacts coaching effectiveness and personal brandIdentity transformation as the key to attracting ideal clientsBuilding a personal brand that resonates in a crowded marketStrategies for new and high-performing coaches to grow visibility and credibilityActionable marketing insights and systems that actually workWhether you’re a life, business, or wellness coach, this episode gives you the framework to show up consistently, build trust, and scale your coaching business.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

From Rugby to Business: Rhod Jones’ JourneyThe Coach Trap PodcastMost people think discipline is about waking up at 5am and grinding harder. Rhod Jones knows it’s about systems, setbacks, and storytelling.From professional rugby to solopreneur, Rhod shares what sport really teaches about mental health, productivity, and building a business without burning out. This isn’t theory—it’s practical systems from someone who’s been at the top of one career and rebuilt in another.We dive into:How physical activity fuels clarity and mental healthTurning setbacks into comebacks like a pro athleteOvercoming fear and embracing vulnerability to grow your businessStorytelling as the ultimate connection tool for your audienceAuthenticity as your competitive edge in a crowded marketIntegrating work, family, and productivity systems for sustainable successBuilding community for support and accountabilityIf you’re a solopreneur or coach trying to show up consistently without burning out, this episode gives you the framework, not fluff.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

Healing Beyond Fatigue: Katie Dean’s JourneyThe Coach Trap PodcastMost coaches overlook the mind-body connection that drives transformation.In this episode of The Coach Trap, Greg Styan and Dan Williams sit down with Katie Dean, a bioenergetic health coach who went from burned-out management consultant to helping others recover from chronic fatigue.We dive into:Katie’s journey from corporate burnout to coaching transformationUnderstanding the impact of trauma on physical and mental healthThe crucial mind-body link in healing and coachingMarketing strategies that focus on results and transformation, not just processStorytelling to build trust and authority with clientsUsing technology to scale your coaching impactCultivating curiosity and openness for long-term growthIf you’re a coach, entrepreneur, or someone navigating chronic fatigue and transformation, this episode is packed with insights and actionable takeaways.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

Unleashing Potential: Angela Bennett’s Coaching JourneyThe Coach Trap PodcastMost coaches get stuck online because they focus on tactics, not impact.In this episode of The Coach Trap, Angela Bennett shares her journey from equestrian coaching to specializing in NLP, hypnosis, personal branding, and women’s empowerment. She reveals how she helps women reconnect with their true selves while building a sustainable online presence.We cover:Empowering women to find their true voiceSocial media strategies for visibility and authentic connectionContent creation that attracts and engages your audienceSEO and marketing strategies for coaches adapting to a digital worldCultural insights and community lessons from Chiang MaiHow to build trust, authority, and lasting relationships onlineIf you want to stand out, connect deeply, and grow your coaching business, this episode is full of actionable insight.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

From Gym Owner to Coach: Olga’s TransformationThe Coach Trap PodcastMost coaches get stuck because they chase the wrong dream or copy others instead of finding their true purpose.In this episode of The Coach Trap, Daniel Williams sits down with Olga Lapushna, who transitioned from running a franchise gym to coaching ambitious women in business.We cover:How Olga discovered her passion and made the leap into coachingBuilding strong client relationships that lead to real resultsUsing hooks, testimonials, and case studies to build trustOrganic marketing strategies that actually work for coachesWhy LinkedIn is a powerhouse for attracting clientsAligning your coaching with personal values for sustainable successIf you want to turn expertise into impact and market your coaching authentically, this episode is packed with actionable insights.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

Phil Adderley’s Journey to Becoming an Alcohol-Free CoachThe Coach Trap PodcastMost coaches overlook the power of personal experience in creating impact.In this episode of The Coach Trap, we sit down with Phil Adderley, an alcohol coach helping people — especially those over 40 — break free from the cycle of drinking.We dive into:The real impact of alcohol on health, careers, and relationshipsGenerational differences in drinking habits and why moderation often failsHow storytelling and personal experience build trust with clientsMarketing strategies that resonate without being pushyHandling social pressures while maintaining an alcohol-free lifestylePractical insights for coaches on connecting deeply and inspiring transformationIf you’re interested in sobriety, alcohol-free coaching, or building meaningful client connections, this episode is packed with actionable takeaways.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

What’s It Like to Be on the Receiving End of You?The Coach Trap PodcastMost coaches focus on what they do — not how they impact others.In this episode of The Coach Trap, Greg Styan and Dan Williams sit down with Vicky O’Farrell, the Queen of Behaviours, to explore the ripple effect of our actions on clients, colleagues, and communities.We dive into:How personality, values, and behaviour shape client resultsThe art of professional speaking and building authorityWhy authenticity beats flashy marketing every timeThe hidden cost of limiting beliefs on coaches and leadersHow human connection outperforms metrics in building trustPractical tips to stand out, connect, and grow as a coachIf you’re struggling to cut through the noise, market authentically, or connect deeply with clients, this episode will give you clarity — and actionable insight.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

Autism, Coaching & Content Creation: The Power of StorytellingThe Coach Trap PodcastWhat happens when coaching meets neurodiversity, marketing, and emotional storytelling?In this episode of The Coach Trap, Greg Styan and Dan Williams sit down with Daniel Jones, founder of Living with Dan, to uncover how he turned his personal journey with autism into a movement that’s reshaping coaching and content creation.We dive into:How emotional storytelling builds trust and engagementUsing trial-and-error marketing to create real growthCoaching formats that serve neurodiverse clients effectivelyCommunity building as a foundation for support and impactWhy podcasts are a powerful tool for personal branding and lead nurturingThis isn’t just theory. It’s a masterclass in strategy, vulnerability, and creating a platform that genuinely helps people.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

Why Most Coaches Fail (ft. Christopher Down)The Coach Trap PodcastMost coaches fail.Not because they don’t care.Not because they aren’t talented.But because they’ve fallen into The Coach Trap.In this episode, Daniel Williams sits down with Christopher Down, a coach who’s been in the trenches and found a way through the grind. If your calendar is empty, your content ignored, or coaching feels more like a side hustle than a business, this conversation will change how you think about growing your practice.We cover:Why most coaches chase clients the wrong wayThe dangerous myths of the coaching industry nobody talks aboutHow to stand out in a feed flooded with adviceThe uncomfortable truths you need to face to survive as a coachReal, actionable strategies for turning effort into resultsNo fluff. No hype. Just raw, honest insight for coaches who want to stop spinning wheels and start building a real business.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

Unlocking Potential: Craig Drake’s Coaching JourneyThe Coach Trap PodcastMost coaches struggle not because they lack skill, but because they haven’t defined their audience, mastered storytelling, or built trust consistently.In this episode of The Coach Trap, we sit down with Craig Drake, a coach with 20+ years in management and leadership, to unpack the strategies that turn experience into real client results.We cover:Overcoming limiting beliefs through self-awareness and actionWhy targeting a specific audience is crucial for successHow vulnerability and storytelling build authentic trust with clientsJournaling and reflection as tools for growth and clarityPractical tips for content consistency, marketing, and accountabilityBalancing client work with marketing without burning outIf you want to unlock your potential as a coach and turn expertise into results, this episode gives you actionable insights to make it happen.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

Think Smart: Mastering Mindsets with Emrah IkiokThe Coach Trap PodcastMost people don’t fail because they lack talent.They fail because they think in the wrong way.In this episode of The Coach Trap, we sit down with Emrah Ikiok to explore how mindset shapes every decision — and why mastering your thinking is the ultimate unfair advantage in coaching and life.We break down:How to build a mental operating system that works under pressureWhy mindset beats motivation when it comes to resultsHow to overcome overthinking, procrastination, and self-doubtThe real-life lessons behind Emrah’s journey from industrial engineer to coachHow her course “Think Smart” upgrades thinking for ambitious professionalsIf you’re stuck, spinning your wheels, or frustrated that your talent isn’t translating into results, this episode will show you why thinking smarter is step one.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

Take Your Coaching Business Anywhere—with Simon CookThe Coach Trap PodcastMAKE MONEY FROM ANYWHERE ONLINE.HOW TO MAKE MONEY ANYWHERE ONLINE.THIS IS HOW YOU MAKE ONLINE ANYWHERE.Most coaches feel trapped by location.In this episode of The Coach Trap, we show how to break free. Using Simon Cook as a case study — a coach who moved his business to the Cayman Islands and now runs it entirely online — we explore what it really takes to build a location-independent coaching brand.We cover:How Simon successfully moved his coaching business abroadCommon rookie mistakes in remote coachingManaging time zones, tech, and client expectationsWhy networking and niching are critical for remote successHow wellness trends, breathwork, and cultural adaptation fit into coachingBalancing family, work, and freedom while living abroadThis isn’t a highlight reel. It’s the real blueprint for coaches who want to work from anywhere without sacrificing results or sanity.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

What If Anxiety Was Your Greatest Teacher?The Coach Trap PodcastMost coaches see anxiety as the enemy.In this episode of The Coach Trap, we flip the script. Using the story of Romi Mitchell, who turned crippling anxiety into a thriving coaching practice, we explore how fear can become fuel — not a barrier.We dive into:Mindset shifts that turn fear into actionMarketing strategies that cut through the noise without feeling sleazyWhy personal storytelling is the most underrated tool in coachingContent creation tips that actually connect with your audienceHow podcasts and social media can grow your reach and impactPractical advice for managing mental health while building a coaching businessThis episode is for coaches who want to build trust, grow authentically, and turn personal challenges into client results.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

From Magic to Marketing: Visibility, Branding & Getting ClientsThe Coach Trap PodcastMost coaches aren’t broke because they’re bad at coaching.They’re broke because no one knows they exist.In this episode of The Coach Trap, we break down why visibility is everything — and how to stop blending in with generic, forgettable content.Using insights from Jimi Gibson, VP of Brand Communication at Thrive Agency and former professional magician, we explore:Why 90% of coaches fail in year oneHow to make your personal brand actually stand outThe role of TEDx talks and LinkedIn in building trustThe Five Finger Method for content clarityHow to stay consistent without burning outStrategies to build long-term demand in a crowded coaching marketThis isn’t another “post more” episode.It’s about authority, visibility, and attracting clients that actually pay.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

“Build It and They Will Come” Is the Biggest Lie in CoachingThe Coach Trap Podcast“Just build the program.”“Get the logo right.”“Post consistently and trust the process.”That advice has quietly killed more coaching businesses than bad coaching ever has.In this episode of The Coach Trap, we dismantle the most dangerous myth in the coaching industry — and show what actually separates coaches who earn from those who disappear.Using a real-world case study, we break down:Why “looking professional” doesn’t create incomeThe hidden cost of building before sellingHow a $30,000 mistake almost ended a coaching careerWhy marketing isn’t optional — it is the jobThe difference between introvert and extrovert coaches (and why it matters)Why joint ventures aren’t the shortcut most coaches think they areThe skills most coaches avoid — and stay broke because of itHow to start coaching without quitting your jobThis episode is a reality check for coaches who feel stuck, frustrated, or confused about why effort isn’t turning into clients.The lie is “build it and they will come.”The truth is simpler — and harder.If you don’t learn marketing, someone worse than you will out-earn you.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

Too Much Self-Promotion? Here’s Why Your Coaching Content Isn’t WorkingThe Coach Trap PodcastYou’re posting every day.Reels.Stories.Wins.And still… no clients.Not because you’re inconsistent.Not because the algorithm hates you.But because no one cares how great you are — they care how you can help them.In this episode of The Coach Trap, we dismantle the myth that constant self-promotion grows a coaching business.Spoiler: it does the opposite.We break down:Why storytelling beats bragging every timeHow audience-centric content drives client acquisitionThe real role podcasts play in building trust at scaleWhy most coaches are shouting into the voidThe one question that fixes your content instantly:“Am I helping — or am I just talking about myself?”This isn’t about posting more.It’s about posting with intention, empathy, and clarity.If you want clients — not likes — this episode will rewire how you create content.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

Too Much Self-Promotion? Here’s Why Your Coaching Content Isn’t WorkingThe Coach Trap PodcastYou’re posting every day.Reels.Stories.Wins.And still… no clients.Not because you’re inconsistent.Not because the algorithm hates you.But because no one cares how great you are — they care how you can help them.In this episode of The Coach Trap, we dismantle the myth that constant self-promotion grows a coaching business.Spoiler: it does the opposite.We break down:Why storytelling beats bragging every timeHow audience-centric content drives client acquisitionThe real role podcasts play in building trust at scaleWhy most coaches are shouting into the voidThe one question that fixes your content instantly:“Am I helping — or am I just talking about myself?”This isn’t about posting more.It’s about posting with intention, empathy, and clarity.If you want clients — not likes — this episode will rewire how you create content.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

Is the Digital Nomad Life Just a Coaching Cliché?The Coach Trap PodcastThe digital nomad lifestyle gets sold like a fantasy.Laptops on beaches.Passive income.Zero problems.That’s not what this episode is about.In this episode of The Coach Trap, we have a straight, honest conversation about why we’re leaving the UK to build our coaching business abroad — and what actually changes when you remove yourself from the environment that’s been keeping you stuck.No hype.No escape-artist nonsense.Just real decisions, trade-offs, and leverage.We break down:Why changing your environment resets your mindsetHow places like Thailand or Bali create a financial edge for coachesWhat packing light and visa planning really looks likeHow to build a network when you land somewhere newWhy time zones aren’t a limitation — they’re an advantageHow distance can create clarity when content and effort aren’t paying offThis isn’t about running away.It’s about designing a life and business that actually supports you.If you’re a coach thinking, “Maybe I just need a change”, this episode will help you think clearly — not emotionally.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

Is the Digital Nomad Life Just a Coaching Cliché?The Coach Trap PodcastThe digital nomad lifestyle gets sold like a fantasy.Laptops on beaches.Passive income.Zero problems.That’s not what this episode is about.In this episode of The Coach Trap, we have a straight, honest conversation about why we’re leaving the UK to build our coaching business abroad — and what actually changes when you remove yourself from the environment that’s been keeping you stuck.No hype.No escape-artist nonsense.Just real decisions, trade-offs, and leverage.We break down:Why changing your environment resets your mindsetHow places like Thailand or Bali create a financial edge for coachesWhat packing light and visa planning really looks likeHow to build a network when you land somewhere newWhy time zones aren’t a limitation — they’re an advantageHow distance can create clarity when content and effort aren’t paying offThis isn’t about running away.It’s about designing a life and business that actually supports you.If you’re a coach thinking, “Maybe I just need a change”, this episode will help you think clearly — not emotionally.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

Empowering Mothers Without Burning Out (A Coaching Brand Case Study)The Coach Trap PodcastMost brands don’t fail because they lack a good product.They fail because they don’t understand energy, consistency, or audience reality.In this episode of The Coach Trap, we break down how a values-led coaching brand was built around one core constraint: busy, ambitious mothers with no spare time — and what coaches can learn from it.Using a real-world case study, we explore:Why self-care isn’t a luxury — it’s a leadership strategyHow audio-first content solves consistency and burnoutWhat actually works when your audience can’t sit and scrollHow to build trust through authentic, values-first brandingWhy selling is serving — and how to do it without feeling sleazyThe power of community over “growth hacks”How micro-moments create momentum when time is limitedWhy consistency, not intensity, builds long-term authorityThis episode blends coaching psychology, personal branding, and sustainable marketing — without hustle culture or empty empowerment.If you coach women, parents, leaders, or anyone stretched thin, this conversation will sharpen your strategy.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

Why Coaches Stay Invisible (And How to Fix It)The Coach Trap PodcastMost coaches aren’t invisible because they lack skill.They’re invisible because they don’t know how to communicate their value, tell their story, or position themselves properly online.In this episode of The Coach Trap, we break down why so many coaches feel unseen — and how that lack of visibility quietly kills confidence, consistency, and income.Using a real coaching case study, we explore:Why coaches struggle to be noticed online (even when they’re good)How poor messaging creates invisibilityWhy storytelling isn’t “personal” — it’s strategicThe mindset shifts required to feel confident being seenHow authority is built without shouting, posting daily, or faking confidenceWhy nurturing the audience you already have beats chasing reachThis episode blends psychology, personal branding, and real coaching insight to help you stop hiding and start showing up properly.If you’re a coach who knows you can help people — but feels overlooked — this episode is for you.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

We Turned LinkedIn Likes into Clients (A Coaching Case Study)The Coach Trap PodcastMost coaches don’t have a lead problem.They have a conversion problem.They get likes.They get comments.They get “Great post!”…then nothing happens.In this episode of The Coach Trap, we break down a real-world case study showing how a coach turned LinkedIn engagement into paying clients — without cold DMs, pressure tactics, or fake urgency.We dissect what actually moved the needle:Why likes don’t equal trust (and how to bridge the gap)How to build authority before you ever message someoneThe role of storytelling in turning attention into actionWhy authenticity outperforms polished “expert” contentHow free, high-value content creates leverage and inbound demandWhy consistency builds trust faster than clever tacticsThis episode is a 2025 playbook for coaches who want results — not vanity metrics.If you’re posting, engaging, and showing up… but still not converting, this conversation will change how you play the game.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

AI Is Reshaping Coaching — Adapt or Get Left BehindThe Coach Trap PodcastAI isn’t coming for coaching.It’s coming for inefficient coaches.In this episode of The Coach Trap, we cut through the noise around AI, automation, and “replacement fear” — and get brutally clear on what actually matters for coaches in the digital age.We break down:How AI is already changing client interaction and deliveryWhere AI increases leverage, efficiency, and accessibilityWhy human connection remains irreplaceableThe danger of outsourcing your thinking to toolsHow personal branding changes in an AI-saturated marketWhat coaches must double down on to stay relevantHow to use AI without losing authenticity or trustThis isn’t hype.It’s a reality check.AI will reward coaches who adapt intelligently — and quietly eliminate those who don’t.If you want to future-proof your coaching business without turning into a robot, this episode is essential listening.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

Why People Scrolled Past Paul (76% of Coaches Get This Wrong)The Coach Trap PodcastMost coaches aren’t being ignored because they lack credibility.They’re being ignored because they sound like everyone else.In this episode of The Coach Trap, we break down why a highly credible coach with a powerful background was still getting scrolled past — and what changed when the messaging was fixed.Using a real coaching case study, we explore:Why “coachy” language kills connectionThe real reason authenticity outperforms expertiseHow hiding your story weakens your authorityWhy vulnerability builds trust faster than credentialsHow to talk about transformation without sounding rehearsedWhat 76% of coaches get wrong about content and positioningHow to market deep work without dumbing it downThis isn’t about posting more.It’s about communicating like a human, not a brochure.If you’re a coach who knows your work is powerful — but your content isn’t landing — this episode will recalibrate everything.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

Why People Scrolled Past Paul (76% of Coaches Get This Wrong)The Coach Trap PodcastMost coaches aren’t being ignored because they lack credibility.They’re being ignored because they sound like everyone else.In this episode of The Coach Trap, we break down why a highly credible coach with a powerful background was still getting scrolled past — and what changed when the messaging was fixed.Using a real coaching case study, we explore:Why “coachy” language kills connectionThe real reason authenticity outperforms expertiseHow hiding your story weakens your authorityWhy vulnerability builds trust faster than credentialsHow to talk about transformation without sounding rehearsedWhat 76% of coaches get wrong about content and positioningHow to market deep work without dumbing it downThis isn’t about posting more.It’s about communicating like a human, not a brochure.If you’re a coach who knows your work is powerful — but your content isn’t landing — this episode will recalibrate everything.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

Empowering Mothers Without Burning Out (A Coaching Brand Case Study)The Coach Trap PodcastMost brands don’t fail because they lack a good product.They fail because they don’t understand energy, consistency, or audience reality.In this episode of The Coach Trap, we break down how a values-led coaching brand was built around one core constraint: busy, ambitious mothers with no spare time — and what coaches can learn from it.Using a real-world case study, we explore:Why self-care isn’t a luxury — it’s a leadership strategyHow audio-first content solves consistency and burnoutWhat actually works when your audience can’t sit and scrollHow to build trust through authentic, values-first brandingWhy selling is serving — and how to do it without feeling sleazyThe power of community over “growth hacks”How micro-moments create momentum when time is limitedWhy consistency, not intensity, builds long-term authorityThis episode blends coaching psychology, personal branding, and sustainable marketing — without hustle culture or empty empowerment.If you coach women, parents, leaders, or anyone stretched thin, this conversation will sharpen your strategy.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

We Turned LinkedIn Likes into Clients (A Coaching Case Study)The Coach Trap PodcastMost coaches don’t have a lead problem.They have a conversion problem.They get likes.They get comments.They get “Great post!”…then nothing happens.In this episode of The Coach Trap, we break down a real-world case study showing how a coach turned LinkedIn engagement into paying clients — without cold DMs, pressure tactics, or fake urgency.We dissect what actually moved the needle:Why likes don’t equal trust (and how to bridge the gap)How to build authority before you ever message someoneThe role of storytelling in turning attention into actionWhy authenticity outperforms polished “expert” contentHow free, high-value content creates leverage and inbound demandWhy consistency builds trust faster than clever tacticsThis episode is a 2025 playbook for coaches who want results — not vanity metrics.If you’re posting, engaging, and showing up… but still not converting, this conversation will change how you play the game.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

Why Coaches Stay Invisible (And How to Fix It)The Coach Trap PodcastMost coaches aren’t invisible because they lack skill.They’re invisible because they don’t know how to communicate their value, tell their story, or position themselves properly online.In this episode of The Coach Trap, we break down why so many coaches feel unseen — and how that lack of visibility quietly kills confidence, consistency, and income.Using a real coaching case study, we explore:Why coaches struggle to be noticed online (even when they’re good)How poor messaging creates invisibilityWhy storytelling isn’t “personal” — it’s strategicThe mindset shifts required to feel confident being seenHow authority is built without shouting, posting daily, or faking confidenceWhy nurturing the audience you already have beats chasing reachThis episode blends psychology, personal branding, and real coaching insight to help you stop hiding and start showing up properly.If you’re a coach who knows you can help people — but feels overlooked — this episode is for you.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

The Do’s & Don’ts of Paid Ads for CoachesThinking about running paid ads to grow your coaching business?Don’t press boost just yet.In this episode of The Coach Trap Podcast, Greg Styan and Dan Williams break down the real truth about paid advertising for coaches — especially if you’re experienced, funded, and ready to scale properly.Dan shares firsthand lessons from his time as a Facebook Ads specialist turned strategy coach, revealing what actually works… and what quietly burns budgets.We cover:When not to run paid ads as a coachThe difference between impressions, engagement, and actual salesWhy Instagram and LinkedIn outperform other platforms for coaching adsThe three metrics every coach must trackHow to test, fail intelligently, and optimise like a proSpoiler: organic content still matters — a lot.Your audience will check your LinkedIn long before they ever book a call.If you want to scale without wasting money, this episode is essential listening.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

Never Run Out of Content Again: The System for Effortless CreationMost coaches don’t have a creativity problem.They have a system problem.One week they’re inspired.The next they’re staring at a blank page, hoping motivation shows up.In this episode of The Coach Trap, Greg (the coach) and Dan (the marketer) break down the exact content system they use to create consistently — without burnout.We cover:How to turn one idea into 10+ posts, emails, tweets, and videosThe psychology behind content that attracts, engages, and convertsWhy consistency beats creativity every timeHow to build momentum without living inside your phoneNo more panic posting.No more disappearing for weeks.Just a repeatable system that keeps your content flowing.If you want clients to find you, this episode matters.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

Scaling Up & Long-Term Success: Personal Branding for CoachesMost coaches don’t fail because they lack skill.They fail because they never build something that scales.Within the first two years, most coaches burn out trying to:• Chase clients• Copy tactics• Build a business without a brandIn this episode of The Coach Trap, we break down:The biggest mindset shifts required to scaleThe most common personal branding mistakes coaches makeHow to stop chasing clients and start attracting themWhat sustainable growth actually looks like in the coaching industryThis episode combines industry statistics, psychology, and real-world strategy to help you build a coaching business that lasts.If you want long-term success — not short-term hype — this episode is essential listening.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap

The Social Media Blueprint: Where to Start & What Actually WorksMost coaches don’t have a content problem.They have a focus problem.They’re on every platform.Posting inconsistently.Scrolling endlessly.Getting nowhere.In Episode 4 of The Coach Trap, Greg Styan grills Dan Williams on where coaches should actually be spending their time, energy, and money — especially when you’re just starting out.We break down:The #1 platform for organic reach right nowWhere ads can work (and why most fail)The simplest starting point if social media feels overwhelmingHow to get traction without living on your phoneSocial media isn’t about posting more.It’s about playing the right game on the right platform.If you want clients — not vanity metrics — this is your blueprint.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap