The Complex

The multifamily tech space is incredibly noisy right now. Are operators treating the root "illness" or just throwing tech at the "symptoms"?On the latest episode of The Complex, Katrina Greene, SVP of Property Management at Gray Residential, sits down with Brittani Brodt, EVP of Sales at Jars Capital. They dive into the flooded tech landscape and discuss why early adopters of AI are already realizing the unmatched value of human connection in leasing. Plus, they share insights on the fine art of surviving—and nailing—the vendor pitch.Whether you are an operator trying to balance automation with authentic human touch points, or a vendor trying to figure out why your cold emails are getting ignored, this conversation is packed with takeaways.

Insurance isn’t sexy until it is.When premiums jump 30%, claims go nuclear, and underwriters start saying “no,” suddenly it matters a lot.Katrina welcomes Eric Rich, Partner at McGowan Insurance Group, for a candid conversation about the real forces driving insurance costs in multifamily.From humble beginnings to leading a 60-person sales team, Eric shares:• Why the hard market hit so hard• How operators can proactively reduce risk• The truth about umbrella policies• Real claim stories (including a $7M case)• Why relationships matter more than everThis isn’t just about policies — it’s about protection, strategy, and leadership.

In this episode of The Complex Podcast, Katrina Greene talks with STR expert Max French about occupancy benchmarks, dynamic pricing, instant guest communication, and why experience—not just price—drives demand.A must-listen for multifamily and hospitality professionals rethinking leasing, service, and revenue.

In this episode, we sit down with a multifamily professional who recently found herself on the other side of the leasing desk—as a real apartment hunter. Despite her industry experience, she still had to navigate the same challenges everyday renters face: comparing neighborhoods, weighing amenities, managing budgets, and ultimately making a real decision about where to live. She shares what surprised her, what the industry often overlooks about the renter journey, and how going through the process personally reshaped her perspective as a professional. It’s a candid look at searching for an apartment when you’re both an insider and a consumer. 

Tom Meier of Equis Consulting re-joins The Complex for another excellent discussion about leadership in the multifamily industry. Tom has appeared on The Complex once before, and in this appearance, he shares more of his insights on the workplace with host Katrina Greene, Sr. VP of Property Management at Gray Residential.Equis Consulting Link: https://equisconsulting.com/Equis Consulting Podcast: https://equisconsulting.com/podcast/Stay on top of the latest multifamily news and research with our free newsletter: ⁠⁠https://www.graycapitalllc.com/newsletter DISCLAIMERS: This video does not constitute professional financial advice and is for educational/entertainment purposes only. This video is not an offer to invest.

Gray Residential Director of Property Management Katrina Greene speaks with Gray Capital Intern Sam Neale about his experiences as an intern at Gray Capital and his perspective on the different kinds of work within the multifamily industry. Learn more about Gray Residential: https://grayres.com/ Stay on top of the latest news and research on the multifamily market with our free newsletter: ⁠https://www.graycapitalllc.com/newsletter⁠ DISCLAIMERS: This video does not constitute professional financial advice and is for educational/entertainment purposes only. This video is not an offer to invest.

Gray Residential Director of Property Management Katrina Greene speaks with Gray Residential Portfolio Support Specialist Bronti McClellan about the most effective, person-centered approaches to resolving renters' issues with rental payments. Mentioned in the podcast: Poverty by America by Matthew Desmond How the Other Half Banks by Mehrsa Baradaran Learn more about Gray Residential: https://grayres.com/ Stay on top of the latest news and research on the multifamily market with our free newsletter: ⁠https://www.graycapitalllc.com/newsletter⁠ DISCLAIMERS: This video does not constitute professional financial advice and is for educational/entertainment purposes only. This video is not an offer to invest.

Nikki Crosby, VP of Marketing at Thompson Thrift joins Katrina to discuss the evolution of marketing, the fundamentals that remain today and how operations teams are fighting to keep lead generation dollars while our tech stack grows. Stay on top of the latest multifamily news and research with our free newsletter: ⁠⁠https://www.graycapitalllc.com/newsletter DISCLAIMERS: This podcast does not constitute professional financial advice and is for educational/entertainment purposes only. This podcast is not an offer to invest.

Guest J.F. Beatty (Landman Beatty, Lawyers) and host Katrina Greene talk through the current state of evictions in Indiana and how the loss of revenue is interrupting the cash cycle for landlords. They touch on fraud, eviction diversion programs, motivation of the courts, and general landlord struggles in dealing with delinquency and prevention the cycle of harm that evictions cause for both residents and owners. Stay on top of the latest multifamily news and research with our free newsletter: ⁠⁠https://www.graycapitalllc.com/newsletter DISCLAIMERS: This video does not constitute professional financial advice and is for educational/entertainment purposes only. This video is not an offer to invest.

Tom Meier of Equis Consulting joins Katrina for a discussion about leadership at all levels. Tom has given himself the unofficial but very real title of "corporate therapist", although his true title is Executive Coach and Co-Owner. Tom works with executives and stakeholders in companies of all sizes and has found similarities in behavior and self-awareness (or lack thereof) that detract from success and healthy, productive workplaces. On this episode of the Podcast, Tom and Katrina reveal common actions by many people in the C-Suite and breaks down a few common attributes that are necessary to lead a team to greatness. Stay on top of the latest multifamily news and research with our free newsletter: ⁠⁠https://www.graycapitalllc.com/newsletter DISCLAIMERS: This podcast does not constitute professional financial advice and is for educational/entertainment purposes only. This podcast is not an offer to invest.

Katrina Greene speaks with Nikki Lorah, former General Sales Manager at For Rent Media Solutions about the importance of having a mentor to help further one's career in the apartment industry. Stay on top of the latest multifamily news and research with our free newsletter: ⁠⁠https://www.graycapitalllc.com/newsletter DISCLAIMERS: This podcast does not constitute professional financial advice and is for educational/entertainment purposes only. This podcast is not an offer to invest.

Erica Byrum is the Assistant Vice President of Social Media at Apartments.com and CoStar. Katrina Greene discusses how social media can help drive multifamily performance and how it has changed in recent years. Stay on top of the latest multifamily news and research with our free newsletter: ⁠⁠https://www.graycapitalllc.com/newsletter DISCLAIMERS: This video does not constitute professional financial advice and is for educational/entertainment purposes only. This video is not an offer to invest.

Katrina Greene discusses the role of AI and marketing automation in the multifamily leasing process, speaking with Andy Medley, CRO & Co-Founder of PERQ, an AI marketing automation and lead nourishment company in the multifamily space. Katrina and Andy discuss the best ways to implement new AI and automation technology to complement existing roles and processes in apartment operations. Link to Perq’s website: https://perq.com/ Stay on top of the latest multifamily news and research with our free newsletter: ⁠⁠https://www.graycapitalllc.com/newsletter DISCLAIMERS: This podcast does not constitute professional financial advice and is for educational/entertainment purposes only. This podcast is not an offer to invest.

Joe Powell is the Director of Maintenance at Gray Residential, and his discussion about the knowledge, education, and work of maintenance can be (and often is) the difference between a $3 part and a $3,000 replacement. Joe's conversation is an invaluable resource for learning about managing the machinery and the people that keep a successful apartment property operating and its residents happy. Stay on top of the latest multifamily news and research with our free newsletter: ⁠https://www.graycapitalllc.com/newsle... DISCLAIMERS: This podcast does not constitute professional financial advice and is for educational/entertainment purposes only. This podcast is not an offer to invest.

Natalie Bunting is the Director of Sales at BGSF, a staffing company specializing in filling the needs of today's multifamily operators.   Natalie and Katrina discuss the common and sometimes painful topic of recruiting tomorrow's talent and workforce management in multifamily today. They talk about what industries make multifamily look attractive, and they address the thought that "a temp is a temp for a reason" and learn why more and more workers may choose the temp life in the future. Stay on top of the latest multifamily news and research with our free newsletter: ⁠https://www.graycapitalllc.com/newsletter⁠ DISCLAIMERS: This podcast does not constitute professional financial advice and is for educational/entertainment purposes only. This podcast is not an offer to invest.

Lindsay Martin is the Corporate Communications Manager at Belden, Inc. Lindsay brings provides commentary from multiple perspectives to the table to talk about remote work. She was responsible for communicating remote and hybrid work policies to a global workforce during and post-covid. Lindsay shares her own personal story about being a completely remote worker living in an apartment community and offers feedback for operators on how to improve services and the environment for hybrid and remote workers in the future. Stay on top of the latest multifamily news and research with our free newsletter: ⁠https://www.graycapitalllc.com/newsletter⁠ DISCLAIMERS: This podcast does not constitute professional financial advice and is for educational/entertainment purposes only. This podcast is not an offer to invest.

Matt Weirich is the Co-Founder & CEO of Realync—Multifamily's complete video and virtual tour solutions. Matt & Katrina discuss the evolution of off-site touring, the factors that impact a successful (or not successful) launch and adoption of new technology products by apartment community staff. They dive into the today's leasing role and how prop tech like Realync facilitates the possibility of being able to be competitive in recruiting and retaining top talent.   Stay on top of the latest news and research on the multifamily market with our free newsletter here: ⁠https://www.graycapitalllc.com/newsletter⁠ DISCLAIMERS: This podcast does not constitute professional financial advice and is for educational/entertainment purposes only. This podcast is not an offer to invest.