PODCAST · business
The Contractor Compass: Guiding You to Growth & Profit in Your Home Service Business
by The Contractor Compass: Guiding You to Growth & Profit in Your Home Service Business
Welcome to the Contractor Compass, the essential podcast for entrepreneurs and leaders in the home service industry looking to scale their business while keeping their profits robust. Whether you're just starting a small venture or managing a large enterprise, this show is your guide to thriving in the competitive world of home services. In the dynamic world of HVAC, insulation, solar, roofing, and more, staying ahead means understanding the latest strategies for success. That's why Contractor Compass is dedicated to bringing you valuable insights and actionable advice from the most successful minds in the industry. Each episode, join us as we sit down with experienced professionals who share the tactics and practices that have helped them navigate through the challenges of growth. From sales training to culture development, product efficiency to profit margin analysis, and innovation advertising to effective marketing, we leave no stone unturned. Our guests are industry veterans with
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38: Why Your Leads Aren't Closing — The Click-to-Close Breakdown
Most HVAC owners think they have a lead problem or a sales problem. The truth? It's almost always a handoff problem — and it's happening at every stage between the click and the close.In this episode, Colton Bjornson (Tier 1 Clicks) and cohost Brock (Limitless HVAC Sales) walk the entire customer journey stage by stage — from the moment a lead comes in to the in-home close — and break down exactly where deals leak, stall, and die along the way. Marketing meets sales, and the two sides finally hash out who's actually to blame when a "good lead" doesn't turn into revenue.What you'll hear:• Speed-to-lead and the 2-minute window that makes or breaks a lead • What a genuinely good lead looks like — and what sales wishes they knew before the call • Where leads die before the appointment ever happens • Why prospects ghost, and how to actually cut your no-show rate • What separates an $8K in-home ticket from an $18K one • The marketing vs. sales blame game — and where the line really gets drawn • The one thing each of us would fix first in a $2M HVAC shopIf you're tired of pointing fingers between your marketing and your sales team, this one's a roadmap for finding the exact spot your pipeline is breaking.
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ABOUT THIS SHOW
Welcome to the Contractor Compass, the essential podcast for entrepreneurs and leaders in the home service industry looking to scale their business while keeping their profits robust. Whether you're just starting a small venture or managing a large enterprise, this show is your guide to thriving in the competitive world of home services. In the dynamic world of HVAC, insulation, solar, roofing, and more, staying ahead means understanding the latest strategies for success. That's why Contractor Compass is dedicated to bringing you valuable insights and actionable advice from the most successful minds in the industry. Each episode, join us as we sit down with experienced professionals who share the tactics and practices that have helped them navigate through the challenges of growth. From sales training to culture development, product efficiency to profit margin analysis, and innovation advertising to effective marketing, we leave no stone unturned. Our guests are industry veterans with
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The Contractor Compass: Guiding You to Growth & Profit in Your Home Service Business
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