The Fab Fempreneurs Podcast Show

Tammy Ferreira, Founder of Divorce University Online, shares must-know tips to make the divorce process feel less stressful and more manageable. Whether you're at the very beginning stages or still working through post-divorce challenges, this conversation will be supportive!

You may know what your values are, but do they align with your business values? Every entrepreneur has a core reason why they began their business and that reason should shine in their marketing strategy and plan. Dana Magnus of the MKTG Brand (and one of the fabulous speakers at Fab Fempreneur Fest 2021)  helps entrepreneurs with their daily plan and marketing strategy by building a strong, evergreen community of fans, followers, and frequent customers starting with Mission-Driven Marketing. In college, Dana discovered the unethical nature of advertising and marketing and how it has destroyed much of the values of our current society- this is why she is set out to help people reconnect to their true human side. As an Ethical Leader, her goal is to unite the community first and be a like-hearted unifyer of people who are looking to use communication to make an impact. To learn more about Mission-Driven Marketing, connect with her on Facebook at Your Ethical Business group.

The way you create a healthy mindset and market yourself or your company is a balancing act that takes time and will continue to grow. Knowing your brand personality will help you present yourself online and offline. Today on the Fab Fempreneurs Podcast show, we speak with the founder of Unite Socially, Cheryl Hawley about mindset and marketing for entrepreneurs. Unite Socially is a full-service digital marketing agency that specializes in the beauty and wellness industry. Cheryl Hawley is an expert in creating B2B relationships, digital content marking strategies, and brand storytelling. To connect with Cheryl further, please contact her here.

Communication is key inside and outside of your business. To learn how to communicate effectively in your messaging, is a gateway to success for your business and for you to attract your ideal client. Sarah Flocken of SLH Communications, a San Diego based (relocated from Washington DC) Public Relations agency specializes in editorial services for nationwide businesses and entrepreneurs. The "SLH" in SLH Communications stands for "sound like a human" and that's exactly what Sarah aims to do with her clients. "PR is the core of storytelling so that your brand or company is trusted and your name is out there more," says Sarah. She helps companies craft their message for their website and blogs, PR crisis management and provides editorial pitches. Her key tip is to read your content out loud and make sure what you are writing makes sense! To connect with her further, please contact her here.

Planning an event or workshop, whether a couple of hours or multi-day, can be one of the most beneficial (but stressful!) things you can do in your business. Your event can help educate people in your network or community, build better relationships and make you some money! Sara had a fabulous chat with Makeda Mutema-Newton Event Strategist of Events Unlocked, who helps creative entrepreneurs plan a profitable live event with attendee experience at its core. Her company came out of a necessity to create an online events directory for event organizers to post and not just any events- events and retreats for entrepreneurs. She later pivoted in 2020 to become an event strategist and wrote an entire workbook with A-Z tips and worksheets on how to plan a profitable event! Her top 2 tips are 1) to stick with your business idea and 2) to know how to pivot your business. "The one thing COVID has taught me is there's more than one way to do it," Makeda says. Connect with her more at https://www.eventsunlocked.co/

There comes a time in every entrepreneur's life where they meet a fork in the road: to continue working in the corporate world or embrace their entrepreneurial spirit. For Barbara Maisonet, she had been let go from her 9-5, she had a decision to make, find another corporate job or be her own boss. She chose the latter and never looked back! Barbara was introduced to life coaching by a friend and that sparked her interest in becoming a Life and Business Coach for entrepreneurs, small business owners and CEOs. On the Fab Fempreneurs Podcast Show, Barbara shares her inside tips on how entrepreneurs can use "stages" to gain more leads by  honing in on where your ideal clients are at and showing up there with consistency. To connect with Barbara further, please visit https://www.barbaramaisonet.com/

As a Fab Fempreneur, one of our core values is being in charge of your business. Making the right decisions that make the most sense for you. Owner of Conquer Your Business, Erin Marcus chats with Sara Clark-Williams CEO and Founder of Fab Fempreneurs about not only how to take charge of your business but to ultimately conquer and stay in control of your business. Erin grew up in the midwest with the mentality to go to school, work hard, and be the best at that job. With that philosophy, she ran a 6 figure franchise business for many years until she realized she could apply her knowledge on how to maintain and stay strong in your business with entrepreneurs.  Erin helps entrepreneurs get out of reaction mode so they can be in charge and obtain  the results that they are looking for by asking "what do I want and how am I going to build it?" To connect with Erin further, please visit her website https://conqueryourbusiness.com/  

Money plus mindset equals financial success! We're chatting on the Fab Fempreneurs Podcast Show with wealth and mindset coach, Tess Wicks, about how and why to set specific, purposeful revenue goals. As a business owner, it is super important to know how much money you are making and where that money is going. Tess Wicks is a Wealth and Mindset Coach for Online Coaches and Service-Based Entrepreneurs. She's worked with individuals to help them master their cash flow for the past 4 years and fully understands the struggles and limitations of being a business owner and having the responsibility of both the business's finances and your own. What is considered a successful business owner has changed: you don't have to have a 6 figure business in order to be successful. Being clear on your numbers is the first step in financial success. Takeaways 1. Journal out your ideal day Become clear on what you want in your personal life and not letting vanity numbers guide you. Weave in all your needs (e.g., putting money away for taxes) into your money goals. Identify your personal expenses- which are necessary and which are "on pause" right now by monthly, semi-annual and annual needs list. A common example of something you can pause if you are struggling with money, or wanting to simplify, is as simple as canceling a TV subscription or any subscription that processes automatically that you may not even use. 2. Identify all the outflows in your business - annually! Identify your needs and what you want. For business, maybe you want to invest in content creation or hire an assistant. Create two purpose-driven goals for the needs and wants in your business. 3. Do the Easy Profit Math, to calculate your purpose-driven revenue goals, while accounting for the 4 Financial Elements of a Business (including profit!) How does it break down: your salary (what you pay yourself), business costs, profit and taxes. Where does the money go in order to have a business. What percentage of dollars you make are you going to put aside for taxes (talk to a CPA). Think 15%-20%, this a percentage of revenue not profit. Be proactive and set money aside. And if you have money left over, save it or splurge and go on a vacation! You also want to have money aside for an emergency fund or "rainy day account", not only for your personal expenses, but for your business. Have money as a backup to supplement your income if you are going through a hard time. 4. Use your purposeful revenue goal to inform your business decisions: pricing, launch strategy, etc. When pricing your services, think about your revenue goals. If you know how much you want to make, this is how much you should charge. Your pricing should go into how much it costs to run the product or service.

Rebecca Massoud knows how to speak, shine, and sell very well! Not only is she the founder of Speak, Shine, Sell, she is a wife, a mother and a yogi. Rebecca shares on the Fab Fempreneurs Podcast Show how to amplify your powerful feminine voice to attract your next-level clients and to achieve business success. Doesn't that sound fabulous? She created her business out of a secret desire to get out of the corporate world and jump (with a leap of faith!) into the entrepreneurial world. It takes courage to move forward with your passion and one of the best ways to get out there is to look for speaking opportunities (ie: workshops, conferences, etc.). Rebecca Massoud inspires thousands to share their brilliance on stage as a speaker coach, marketing mentor and creator of Speak Shine Sell. Her signature Speak, Shine, Sell 1-day workshop has been delivered more than 20 times. Women entrepreneurs hire Rebecca to help them double and triple their incomes with a high-converting signature talk that connects from the heart. Takeaways: Speak for free & speak often. Use every opportunity to practice your speaking. In this day in age, if you are a business owner, you have to be a speaker on some level. We are the face of our businesses. Live speaking and online speaking are great to get yourself out there. Knowing your signature talk is the first step. Once you have a talk you can use it in so many ways whether in-person or on a podcast. First you need to create a structure to your talk. It should be scalable from a 10 minute podcast to a full day workshop. Have a signature talk that you can use over & over again and one that includes the 5 key ingredients as described below. Opening: Have a strong opening. When you tell your story, you want to position yourself with credibility and vulnerability. Share your story: Share your success story with your audience, including the success you have created and your expertise. Don't downplay your expertise. All of your experiences are important to share and will show how far you have come and what led you to what you do. Content: This is your body of work. Create your talk by using the steps of what you've done. Your Offer: Your offer is your call to action. Don't over-deliver your content. Focus more on what is valuable by telling stories about your clients. Facts tell, the stories sell. Your Close: Wrap up your talk by summarizing the above and end on an energetic high note. 3. Share your story (or hero's journey) to create an emotional bond with your audience. 4. Your energy & presence are actually MORE IMPORTANT than the words you say. 5. Always include a call-to-action each time you speak; serve your audience by letting them know how they can take it further with you. Don't rush on your offer and don't let the fear creep in. Make sure you are prepared with your offer and to be able to offer that kind of offer at the place you are speaking at. Be prepared for questions and don't down play it. You want your audience to ask themselves, "is this a natural next step for what I just shared?" Make sure your offer correlates with what you talked about. What are your intentions with this group? Make sure all of the elements of your talk work with what you are offering. Rebecca Massoud, speaker coach and creator of Speak Shine Sell, will share at Fab Fempreneur Fest 2020 on how you can prosper from your powerful feminine voice in ways that are fun, easeful and profitable and also create soul-aligned connection with your audience. To connect with her further, please visit her website, https://rebeccamassoud.com/. To register for Fab Fempreneur Fest and more info, please visit our website, https://fabfempreneurs.com/fest.

The Instagram Game is ever-changing, but the number one thing you can do is to conquer engagement! How do you engage on social media? Is it more than just posting a photo? It sure is. Instagram expert, Melissa McClure of Melissa McClure Coaching, shares with the Fab Fempreneurs community on how to uplevel your Instagram skills to create authentic relationships and gain more exposure. Melissa spent 15 years as a wedding and portrait photographer and uses her photo and social media skills to help women entrepreneurs put themselves in front of their brand. Although photography and being behind the camera is her first love, over the past year she has discovered that she loves being in front of the camera and has experienced growing more comfortable with her body confidence and self-image. She is launching a new program to help women entrepreneurs find their passion while being more comfortable and self-confident. Her best tip to get started on Instagram is to put your whole self out there: from your sweaty workout self to your sophisticated business self. Interact for more than 20 mins a day The more you interact on Instagram, the more Instagram will share your content. This does take time, so it is good to time block about 20 minutes a day to engage with other users and followers. The more time you allot to this, the more growth you will see on Instagram. Melissa suggests you interact for 10 minutes, then share your post, and then engage for another 10 minutes after. This will help boost your algorithmic exposure and will help make sure you respond to each comment on your post. Then go to their page and comment. This process helps build relationships, rapport and trust. One engagement SECRET to know is: Only comments with at least 4 words will count as a comment, and even sending a direct message (aka a DM!) counts as engagement according to the Instagram algorithm. Also, don't bombard other users for requests. It's about posting and engaging, which will help in building your online community. Follow Hashtags You can have up to 30 hashtags, but 11 hashtags are ideal and is all you need for engagement. The thing about hashtags is, you don't want to reuse the same ones over and over because you can get marked as spam (yikes!). On Melissa's phone, she has a note with 10 sets of hashtags she uses and she rotates them depending on the post. Just like the following accounts, you can follow hashtags, which is a good way to find new accounts and have them find you. Find out what hashtags work for you and your ideal client. Give your hashtags a niche. For example instead of #weddings try #outdoorweddings Join Giveaways Collaborate with other like -minded entrepreneurs and participate in Instagram giveaways. A fast way to get followers with these requirements: Have them follow all accounts, and comment and tag friends for more engagement. Melissa McClure will be a speaker at this year's Fab Fempreneur Fest 2020 and will be discussing more in-depth tips on how to attract the right followers on Instagram and turn them into paying clients. To connect with Melissa further, please visit her website http://www.melissamcclurecoaching.com/. To register for Fab Fempreneur Fest and more info, please visit our website. https://fabfempreneurs.com/fest

Wife, mom, business owner, friend, the list goes on and on for how many roles we can play. When you become an entrepreneur, you take on a whole new brand identity. It is fun to create your brand identity, but where the heck do you start? On today's episode, we talk with Jessica Cruz-Abalos, founder of J.Cruz Designs, about the importance of visual branding and navigating life as a solo-entrepreneur. Jess is a web and graphic designer that specializes in visual branding. Her work and life philosophy is to create purposeful design for purpose driven people and small businesses. For 5 years she was a co-owner of a boutique branding company with her friend, who loved working with small businesses and women entrepreneurs. They decided to part ways (no hard feelings!) and to pursue bigger projects on their own. Being an entrepreneur does have its challenges, especially when you have a family: Jess experienced postpartum depression while she was discovering that she wanted to become a solo-entrepreneur. She was able to bounce back by finding new love for fitness that gave her self-confidence and awareness of the importance of self-care. Takeaways: 1. Don't just create a generalized persona for your target audience. Create 3 detailed personas! Include their name, age, education, lifestyle, occupation and hobbies. The more descriptive you are, the more you are able to understand their needs and pain points. 2. Establishing your brand personality is crucial. Not only will it drive what your visuals will look like, it will create authenticity and relatability among your target audience. What are the feelings or experiences you want your client to feel and how do you want to be perceived? 3. A huge tip when working with your web designer and graphic designer: Content Drives Design. It is like when you make a movie, but you don't have the script. The content is the foundation on which the design rests on. You can create a design with filler text, but you are only going to add more work onto yourself because things will still need to be rearranged and reorganized. It will be a disaster. So, you need to create the content FIRST. Jessica is one of the speakers for this year's Fab Fempreneur Fest 2020. Her round table talk will teach you how to discover your brand personality in more detail. To connect with her further, visit her website: http://jcruz.design/. To register for Fab Fempreneur Fest and more info, please visit our website: https://fabfempreneurs.com/fest.

The best way to show up in your community as a business owner or entrepreneur is to authentically be yourself. Confidence in one's self is key for success. Kimberly Patek, Founder of San Diego, Drama Kids shares on the Fab Fempreneurs Podcast Show , tips and tricks on how you can exude confidence as an entrepreneur, whether you are speaking on stage or at a networking event. She and her daughter created Drama Kids San Diego to equip students (ages 3-17) with life skills to overcome public speaking. As a women business owner herself, Kimberly applies what she teaches her students to the Fab Fempreneurs community. (Get ready to use your Oz voice!)   #1. Be Proactive Versus Reactive. Keeping the big picture in mind and not getting caught up in the day to day activities. Looking ahead (i.e. 90 days) and working backwards on timelines helps foresee conflicts, busy times and resources needed. #2. Don't take things personally. Have a vision, always follow your intuition and know most people around you have GOOD intentions. Treat challenges with curiosity and take the time to come to a conclusion: a) was there something I could of done differently for a better outcome, b) is this challenge likely to reoccur (how much attention do I need to put into it) and c) is it my problem or perhaps something or someone just wasn't a good fit... move on. #3. Invest more in growing your business and yourself... invest less in "stuff" or business. Start with basic tools and add things as you need it. Sometimes we learn about better things (or discounts) as we grow our business. At first introductions...listen more to others and talk some but less about your business. Be a good listener when around your clients and fellow entrepreneurs.

"Necessity is the mother of all inventions and the key to entrepreneurship." Entrepreneurs often create their businesses out of a certain need or they have an innate talent. Once you have that grand idea it is hard to put that idea (program, book, online course, etc.) out there into the world. Kelly Roach is known as the business catalyst, helping elite business owners become game-changers in their field and achieve million-dollar breakthroughs in their business. On the Fab Fempreneurs Podcast show, Kelly talks about her business "The Unstoppable Entrepreneur" and her program the Live Launch Method. The Live Launch Method is a course that takes people through online content to a conversion experience. This means you're creating content from your core offer to share live online for a total of 10 days. Throughout the Live Launch Workshop, you are providing viewers insight, education, helping them create a breakthrough and ultimately taking them to the next step in purchasing your offer. Build Connection! You are doing the launch LIVE so interact and build one-on-one communication. Live Launch Method is launching an offering over a 10 day period. The first 4 days is a workshop interaction (the workshop to go along with what you are teaching) and the second half is inviting the audience to purchase your product.  Be clear and focused on the topic you want to present about.  Knowing your product or service from the inside out will help you to be more confident during your Live, Launch, Live.  Focus on them getting the WIN! When you put the win on your client you will have more success! When you share valuable tools and resources and provide your potential client a small win, they will want to come back for more.  

Time Management. You cringe at the thought of your daunting "to-do" lists and the amount of work that piles up because you can't manage your time. It is the one thing we all have in common and fight so hard to be good at it. Time management is something you can master with the right mindset and tools. Kelly Nollan of Kelly Nollan LLC, a lawyer turned entrepreneur, is a time management expert who teaches business owners and women entrepreneurs how to make their calendars and schedule work effectively for them. As a lawyer, she had to learn to time manage fast with important deadlines, and used those systems in her business. She helps her clients create a game plan for their schedule, gain clarity and feel confident and intentional with their time. On the Fab Fempreneurs Podcast Show, Kelly tells us how to reclaim your time and energy from your to-do list.

It used to be that "hustle and heart will set you apart" was the way to go when running your business. We're not saying it's not good to hustle for what you want, but the hustle can lead to burning out. Learning to implement time to recharge and practice self-care in our schedule is often a common struggle for women entrepreneurs. Katie Burke of B Inspired, is a world-renowned yoga instructor and owner of B Inspired, a self-development company that helps people live an inspired life. She began her journey by working for nonprofits by selling a dream and asking for donations for different causes. After a bad break up, she fell into yoga teacher training and fell in love with the art and felt healed. She loved teaching others with instant gratification that she had made a difference in someone's life in just one class. She now produces international yoga retreats and creates "mini-ventures" for her clients. In today's episode, Katie teaches us important techniques to subtract to add for a more meaningful life.

Sure you can do it all, but you can't do it all without support from others- your tribe and/or followers. Ashlynn Cubbison is a rockstar serial woman entrepreneur: she owns 4 businesses! As a successful real estate agent, running a thriving online business and pool company with her husband, and now a published author, her new passion is teaching newer/start-up women entrepreneurs how to support others in business as a strategy for growth On this Fab Fempreneurs Podcast episode, Ashlynn shares her tips on how to evaluate your current relationships in business and how to further nurture your relationships with businesses you currently know or would like to. She shares that supporting others should be a priority: women are relational and want to feel connected. Once that is established, you can have a mutually beneficial relationship with other businesses. "It is important to build a relationship first, then collaborate," she says.

You always hear that content is key for your marketing strategy. That may be true, however, you want to use your words with confidence to share your ideas to be able to market your services and make a true connection with your audience. On this episode of the Fab Fempreneurs Podcast Show, Keasha Lee Ince of "Striking Statements" shares tips on how to clearly and boldly share your message in your business. She studied Public Relations and held a Public Relations position for a corporate company. While she thrived in that role, she found an interesting perspective of helping those people at the company get their story out. She knew she was good at her job but it wasn't as dynamic as she wanted; she wanted to help people create their message. In her company "Striking Statements" Keasha helps evolutionary entrepreneurs who want to make a bigger impact and take themselves to the next level by using their words to create clarity and connection in their content. Keasha's mission is to help entrepreneurs to convey what and who they stand for. 1. Know who you're talking to - get clear by eavesdropping, evaluating the attributes of former or current clients. Engage with them online and listen to similar podcasts. This will help you learn their preferences, what they like and dislike, and what other brands they support. 2. Tell Your Story. Acceptance of your unique journey gives validation to your mission. People don't want perfect- they want real. Three themes that people connect with the most: Resilience Hero's Journey Empowered Vulnerability 3. How to Speak Directly to One Person Pretend to speak to one person and draft out what you want to say and then read it out loud. Your message will be different for each person but if you can have them relate in some way to your message, you are building a connection.

Finding balance in everyday life is a never ending challenge for entrepreneurs. Balance in running your business, helping clients, supporting the family, exercising, and the laundry list goes on! Squeezing in time for yourself is the most difficult thing to add to your plate that is already full. However, it is a necessity that you must make time for in order to attain balance. Lisa Gornall is a Spiritual Medium, Healer, Coach, Speaker, and Author of Your Easy Path to Success, Fulfillment and Balance. She helps women entrepreneurs reclaim their time, relationships, their inner game, and get more energy. She originally wanted to become a nurse but then discovered that she wanted to help people with their health and balance, but not in the medical field. Lisa fell in love with the practice of reiki which led her to open her business in 2002 as a healer and a coach. Now she guides women entrepreneurs to let go of what is no longer serving them and to let in positivity into their daily life. On the Fab Fempreneurs Podcast show, she shares insightful ways to carve out self -time into your schedule and techniques to de-stress.

As every business is different, so is everybody's body. Finding the right "diet" or planning out your meals can be as daunting of a task like scaling your business. We know it is all about balance but how can we achieve that balance of feeling full, good, and healthy? Katelyn Parsons, the founder of the Modern Girl Method, created a 3 phase natural weight release method that actually works! No dieting, counting calories or over exercising. Katelyn works with the modern career women, whether you are an entrepreneur or scaling the corporate ladder, she helps women develop healthy eating habits and claim back their freedom. The three phases include balancing blood sugar, regulating digestion, and shifting your mindset. Her method has been proven as sustainable and long-lasting. Her focus is to teach women how to understand your body, food, and how to eat for energy and joy. "The release comes into play when you tune into your natural body chemistry which will let go of weight easier," Katleyn says. In this episode, Katelyn shares her personal journey on how she became interested in nutrition. In this episode, she breaks down her Modern Girl Method, and shares how to tune in and reconnect with your body to feel more body confident.

Everyone has a story, especially every business owner. Self-promotion can be scary but must be done in order to get your name and business out there. There is power in storytelling and sharing your story with the media. Gigi Barnett of Story Sell Your Brand, teaches entrepreneurs how to successfully pitch themselves to the media. Often business owners don't realize that they are capable of doing their own PR; Gigi shows them strategies to get seen and heard. In this episode, Gigi shares her tips on how to promote your brand with confidence. Step One -Plan your Purpose: Look at what I call the T&T (trends and timing) effect of your business. The best story ideas come from trends and timing (significant times of the year). What the business owner notices can also reveal where your industry is headed and editors/producers like predictions. Step Two - Put the "people angle" at the center of your pitch. Producers and editors want stories that directly affect their audience. If you can couch your pitch using words their audience wants to see and hear, it's golden. Step Three - Know who and what to pitch. This step can take 15-20 minutes a day. (Just build it into your calendar and do it!) Sit down and write out which platforms are best for your pitch. Where are the people you want to reach? (this isn't just about a producer's or editor's audience - it's about the audience you want to reach, too.) Get the names of those editors/producers. Sometimes this takes a quick call to the news desk (It's OK to do this.) Step Four - The follow-up! This is key. Many times editors and producers need a little nudging. While I was working in the media, it was perfectly OK to get phone calls from people in the community. Call them! Send follow up emails. Ask, 'When do you have availability on your show?' Step Five - Keep your contacts handy! I've worked with some clients who have been interviewed by reporters and anchors before; and, they tossed the reporter's business card later. Don't do that! Keep in contact with anyone and everyone you are linked to in the media. Producers, editors - and especially reporters -- like the "you-scratch-my-back-I'll-scratch-yours" method of keeping in touch. If they're not interested in your pitch, some of them will tell you. This is a good time to reconnect over a cup of Joe; and, go over what they're looking for in a great pitch.

LinkedIn seems to be that one social media platform where most entrepreneurs have a profile, but don't know how to use it properly and for their advantage. In this episode, Mary Fain Brandt of the LinkedIn Bakery, breaks down all of the confusion and barriers that entrepreneurs may have when using LinkedIn. She shares how to have a rock star profile on LinkedIn that attracts your best clients. Tip 1: There's a difference between being "on" LinkedIn and being "active" on LinkedIn -If you aren't active you won't get any results. You have to keep your information up to date and interact with your connections. Tip 2: If you have a business you need a Business LinkedIn Page - Have a business page and your logo will populate on your page. Also having a business page adds a level of credibility. Tip 3: 3 things you need to have a RockStar Profile -Have a Custom URL -Updated headshot and banner image -Have a Hot Headline: who do you serve, how do you serve them and what is the value in what you do. Tip 4: What not to do on LinkedIn (aka- being a salesy troll) -Don't send spam messages. Check out their page to see if they are actually a good connection Tip 5: Ads- do they work? Should you use that $50 credit that Linkedin sends you? -No, not worth it. Save your time, money and frustration.

Student loan debt is a topic of conversation that can be the elephant in the room. Student loans don't need to be an awkward situation and as an entrepreneur, it is important to get a handle on your loans so you have more time and money for yourself and business. Larry Morrison of College Loan Freedom helps entrepreneurs manage their student loan debt and teaches them how to save the most money possible. College Loan Freedom is a group of experienced student loan experts that assist entrepreneurs to remove the fear, confusion and complexity when navigating loan repayment. In this episode, Larry explains how entrepreneurs can lower and even eliminate their student loan monthly payment and put that money and energy back into their business! In this Episode we Cover: Tip 1: Find Out Who is Carrying Your Loans and What You Qualify For Tip 2: Set Up an Income Driven Payment Use Income Driven Repayment and Forgiveness to lower monthly payments to nothing, therefore will free up money in your expenses for your business. Tip 3: Use a Profit and Loss Statement Instead of Taxes to Lower your Monthly Payment.

There is more to just posting on social media about you business. Entrepreneurs need to have an effective social media game plan to promote who they are and why they started their business. This will allow your audience to grow and increase your probability of converting them into clients. Dana Magnus of the MKGT Brand is a creative brand strategist who helps women entrepreneurs take a look at their current social media strategy and fine tune it to clearly communicate what they want in their business and in the world. In this episode, Dana shares her tips on the importance of communicating and articulating your mission to successfully drive your social media strategy. Tip 1: Organize Your Message in a way that Speaks to your Target Audience to cut the clutter Ask yourself "Am I being clear in my message to my target audience?" Aligning your mission and what kind of impact you want to make with your audience is key. Tip 2: Focus on 5 things to help create value-rich content while building warm connections -5 categories to share with your audience -Variety and consistency of your messaging has to be clear in what you are saying and what time and how frequently you are saying it. -Highlight 2-5 things that stand out in your business and weave them into your content strategy. -Stop forgetting the reason you started your business. -What are your products and services? -What makes you different? -What is your big vision for the whole world? Tip 3: Stand Out visually with simple "do it yourself" ideas to stay "on-brand" with each post. Have props or wear your brand colors in your photos.

When preparing for a speech, entrepreneurs want to be seen as credible, knowledgeable, and influential. What you're sharing is something valuable your audience wants to learn about. In this episode, our Strategy Spotlight focus is Public Speaking Strategies for Communicating Leadership with author, Lisa Wenz. She has been coaching business professionals for over 10 years and founded the San Francisco Voice Center, which offers private coaching in public speaking and communication. Her background includes extensive study in psychology and ten years of professional training for acting training and live performance. She moved to London and earned a master's degree in Voice and Speech Studies at the Royal Central School of Speech and Drama. What inspired her to open the San Francisco Voice Center was her thesis on Voice and Speech in the courtroom. She felt like she could help people in a more significant way. That passion lead her to write her first book, Grace Under Pressure (April 2019, paperback, LID Publishing). Lisa shares on the Fab Fempreneur podcast key tips from her book to help entrepreneurs communicate their leadership in an effective and impactful way. In this episode: Tip 1: Healthy Speaker Mindset Come prepared and confident in going in knowing what you know, know you have something to share, what the value is and knowing that people are ready to hear what you have to say. Don't get into your own way; acknowledge your strengths and exude credibility. Tip 2: Prepare Physically Along with taking care of yourself mentally, taking care of yourself physically is as equally important. Learning breathing techniques to support your voice and articulating your words can make you feel centered and grounded to help convey leadership. Tip 3: Structure What You're Delivering Think about the purpose and reason of what you are speaking about. Begin by creating rapport with the audience. By structuring your delivery to match your content, you not only will help your audience stay engaged, but you will also stay focused throughout your approach. Bonus Tip for Speakers Teaching a Workshop Pace yourself; your job is to teach and make sure the participants get value in the workshop. Also, find a way to measure their success and stay positive. Staying positive and having participants share what they learned from the exercises helps with learning. Tip 4: Remember You are Having a Conversation Take time to pause and be in tune with the audience reactions. Ask yourself "are you present and in the moment?" Tip 5: The Power of Language Apply Key Content Words and their meaning into your speech. Content words in your speech are words that your are stressing and giving an emphasis too. Stress a word to give it life and a feeling. Take your time with your speech and give key content words value. That's what great motivational speakers do. They make us listen to them.

Being an fempreneur is a challenging and rewarding profession. As a fempreneur, it can be difficult to do all of the tasks needed to create a successful business. Hiring a Virtual Assistant (VA) to help with those tedious tasks may be the way to go. In this podcast episode, Sara Clark-Williams speaks with Virtual Assistant and Copywriter, Natalie Neece, on the benefits of hiring a VA and where to find the right VA for your business. The number one benefit of having a VA is trusting someone to do the work that needs to be done. Having a VA allows you to focus on what is most important, like your sales and client relationships. A VA can perform a variety of tasks from project management, client maintenance, email campaigns, social media and copywriting. Couldn't you use a helping hand with all of that? Sara and Natalie talk about why you should hire a VA where to find them. 4 Benefits for Hiring a VA 1. The work gets done. The simple tasks of client organization or posting to social media get done and in a strategic manner. 2. Leverage what the VA can do and their availability. A VA can support on a small or large scale depending on how the business is growing. 3. Provides support by keeping entrepreneurs on track and managing behind the scenes tasks. 4. VA's can take care of things so you have time to work ON your business.

Having your brand's message and social media strategy on point can feel like a daunting task, but it can be accomplished! Sara Clark-Williams, host of the Fab Fempreneurs Podcast Show, speaks with Ashley Graham CEO and Creative Director of Brandesso, a boutique PR and Communications agency about how to have buzzworthy social media strategy. Brandesso creates brand authority through caffeinated strategies and communications through social media and public relations. In this episode Ashley, the lead Brandista at Brandesso, shares her tips with "5 Key Ingredients to Brewing Your Brand Awareness on Social Media". Pour yourself a cup of coffee and enjoy these steaming hot tips to apply to your brand's image! 1. Curating your coffee beans: Your Brand's Messaging & Voice 2. Discover your brand roast: Find the right hooks on what gives your brand it's intensity 3. Creating caffeinated content that gives your brand flavor 4. Putting the "buzz" back in social media: Be conversational 5. Energize & optimize your content

No one likes rejection especially when you are trying to make a sale. Julia Andrews from Connect2Close shares her expertise on how to simplify those objections. Connect2Close was created by Julia Andrews to help entrepreneurs nail the sales conversation by aligning their message with their products and services. Her tips in today's episode will help you so you can successfully enroll clients, quickly shift your mindset to change how you view objections, and and why pre-qualifying makes the difference between selling and feeling like you're bad at sales. In this episode we cover, 2 ways to overcome objections and make more sales. Change your mindset: objections are really concerns. How to properly address prospect concerns throughout your sales conversation.

As female entrepreneurs grow their business, there will be more and more of an opportunity to communicate and present their story (either on videos or to the media or in front of people). Katy Temple of Katy Temple Media Coaching likes to help fempreneurs be the best and most authentic version of themselves in these various areas. Confidence is key as an entrepreneur! Strong on-camera skills can help you bolster your brand and confidence! Katy's number one tip is to "Be vulnerable enough and open enough to learn about what you can improve upon and then practice it until you can't practice anymore."  In this episode, we learn 3 ways to be more confident on camera. Know who your audience is and how much time you have. Be knowledgeable about who you are speaking to and be aware the time you are given to speak to them. Craft your message: know your top 3 points and how impactful you want to be towards your identified audience. Practice! Practice is key: practice by yourself or to a piece a furniture. The more you practice the better your delivery will be.

Mastering the Sales Conversation can be tricky and often a daunting task that most entrepreneurs need to practice in order to be successful. Ryann Dowdy, of Uncensored Consulting, is a sales coach and revenue mentor for women entrepreneurs. There is so much negativity around sales and in this episode, Ryann discusses how to break the barrier of the "I'm bad at sales" mindset and to shift the narrative to be more confident in your sales goals. "If we really want to grow healthy businesses and get over that negative mindset we need to learn how to sell in a way that works well for us," she says. In this episode we learn 4 ways to Master the Sales Conversation.1 - STOP saying you hate it, aren't good at it, or that it isn't your thing. The more you think or say those things - the more true it will become. 2 - Remind yourself that selling is helping! You are helping educate your potential clients and helping them make a decision about how they want to solve their problems! 3 - A sales script doesn't have to be robotic or stiff! You should have a written road map you follow on every single sales call you run! The benefit is twofold - 1 - You don't forget important parts of your pitch and 2 - You've never fumbling for words! 4 - Practice! Practice! Practice! Whether you record your sales conversations and critique them, role play with a coach or mentor, or practice in the mirror - the more you practice the better you will be! Not to mention, the more comfortable you are - the more confident you are! The more confident you are - the more you will hear YES!

As an entrepreneur, it can be easy to get caught up in the hustle of working hard to meet those deadlines. It is good to have a go-getter mindset but those long hours can lead to burnout. In this Strategy Spotlight, Mindful & Wellness Coach Jennifer Robinson of Peaceful Living Wellness shares her top 5 tips how to avoid burnout as a Fab Fempreneur. Jennifer helps people who want more peace, joy and balance in their life and to feel more inner strength and empowerment. "Not being mindful of both our mind and bodies can lead to a burnout," she says.  

Love your future self, take care of you now. This is the message that Eva Vennari shares with us in this Strategy Spotlight episode. Eva shares ways to introduce stress reduction to achieve and sustain lasting high performance in your personal and business life. Eva talks about the cumulative effect of stress on the body and how to build in little moments each day that effectively create a big picture solution for an increase in overall health and happiness. 1) The 2 things you can do right now to lower your stress levels 2) Building room for lifestyle changes including getting to bed on time and staying hydrated 3) The misconceptions around asking for help and saying no 4) Changing your frame of mind: instead of saying "I can't do that because...." ask, "What can be possible when I make these changes?"

How can you connect with your existing audience in a different way? In this Featured Fempreneur episode, Angela Quisumbing, reveals why you should consider integrating live events into your business model in order to bring value to your audience. As an event strategist, Angela shares how to gain visibility, mistakes to avoid, and what questions to ask and answer for your event to be successful. 1) How to leverage collaboration over competition 2) Mistakes to avoid, like how early to start advertising your event, and how to get people to register/buy-in early 3) What questions to ask in order to set up the event for success like: "what role is this going to play in my business?", or "what outcome am I looking for?"

The average business owner spends 4.5 hours a week looking for missing documents. In this episode of the Fab Fempreneurs Podcast Show, Kathi Burns shares with us the most effective ways to get and stay organized. Recognize what is your "muck" and consider ways to help yourself out before you ever get stuck. Organizing isn't just alphabetizing files and straightening books.   1) Use the 3-step organizing process of "Land, Live, Leave" to clear the muck. 2) Organizing your thought processes and concepts is best done chunk by chunk - don't worry about perfection. 3) Identifying common muck and how to avoid it.

25% of all businesses will be involved in a lawsuit or claim. In this episode of the Fab Fempreneurs Podcast Show, Hadley Wood will share her expertise of being a small business insurance broker. As a broker, she works for You, the client to find the best fit for your needs. From startups to growing pains, Hadley explains the positive side to having a simple conversation with a broker versus the potential negatives of dealing with aftermath you weren't prepared for. 1) What are the things I should be thinking of when growing my business? 2) Don't be afraid! Insurance can always be canceled, or switched. 3) Be proactive about potential lawsuits and make sure your team has a clear message.

In this episode of the Fab Fempreneurs podcast show, we feature Barbara Miller of Back to Life Massage and Bodywork, who explains how to help busy, stressed individuals live a "hell yes" life by using a powerful technique to make decisions and move forward. She will dive into how to make and KEEP your schedule and goals on track, as well as how to create small victories to find joy everyday. In This Episode We Cover: 1. Make decisions that serve you better 2. Do I want to say "hell yes" or not? 3. Commit to scheduling and creating small victories

A lot of people have misconceptions about WHEN to have an estate plan. In this episode of the Fab Fempreneurs podcast show, we feature Dana Green of The Law Office of Dana L. Green, who explains how she provides peace of mind for people by preparing them for the unexpected. In This Episode We Cover: 1. Discover the 3 key documents that everyone should have, regardless of your age. 2. Learn how to protect the young adults your life and create peace of mind. 3. Estate planning is no longer about tax avoidance, it's about avoiding probate 4. Once in probate, a home in CA is valued based on the market, not the equity that was in it.

What makes you happy about marketing your business? In this Episode of the Fab Fempreneurs Podcast Show, we feature Shannon Hernandez of M. Shannon Hernandez Consulting who shares the power of knowing your "content personality" when choosing marketing strategies to grow your business. Knowing what style or way of marketing you're most effective with can be discovered through her simple (less than 5 minute) content personality wheel quiz which reveals your top 2 preferred methods of delivery. She also explains how to use your independent marketing personality and blend your top two marketing personalities to create a marketing strategy to build your business the way you want to build it. Link to Content Personality Quiz: https://mshannonhernandez.com/cp-quiz-online/   1) Marketing should be fun. If you are having fun, you can show up as your BEST self. 2) Work within your "sweet spot". The greatest possible results with the greatest ease. 3) How to properly use your tools to build a continuous 3 month marketing strategy. 4) People want real people. No one's life is perfect and if you tell the truth you gain the customers you actually wanted.

Do you struggle to make sales? In this episode of the Fab Fempreneurs podcast show, we feature Julia Andrews of Connect2Close who explains how to use filtering questions to increase your closing rate and insure that you are discovering and helping your best fit client. You may think that answering objections is the key to success in sales, but if you don't know how to meet the client's needs before-hand, your sales strategy could use some help on how to connect, and then close. In This Episode We Cover: 1. Sales is never personal 2. Discover the 80/20 rule for active listening to present the right solution for your prospect and show them you care. 3. Example filtering questions you can ask your clients to eliminate potential clients that don't fit, and to find your best client.

In this episode of The Fab Fempreneurs Podcast Show, we feature April Merritt of Ilios Digital Organizing, to enlighten us about how to have a better relationship with technology and how to use it to stay organized in our business. Staying on top of our processes and organizing our workflow is important to manage and maintain our growing businesses. With the right tools in place, and everything in order, you can set your business up for success!

In this episode of The Fab Fempreneurs Podcast Show, Rose M. Turner of Rose M. Turner Consultanting explains how her passion turned into her next career move after 30 years of doing what she loved as a RN in San Diego. Having a business that brings you confidence, and a solid support network, is the foundation to success for we fellow fempreneurs. Educating yourself and enriching your business with the right resources and networking- surrounding yourself with the right support accelerates our success.

Does your marketing strategy lack a plan, direction, and results? Using creative storytelling and a strategic marketing plan, capture your strongest personal qualities, your big mission, and your business offerings without slimy "selling." Featured Fempreneur, Dana Magnus, uses her unique, systematic approach to creatively position your team's values and mission in front of your target audience. When you effectively market your Business' Brand, you are building your value, your vision, your purpose, all while drive your best clients to your services or products!

From head to toe, we are being judged in personal and professional settings. How we choose to be viewed is entirely up to us, from our confidence, to our level of service, and most importantly, what story we wish to tell. Runway Coach, Etirsa South, empowers women in both the modeling industry and in business to become exactly who they wish to be with every step.  In this episode of The Fab Fempreneur Podcast Show, Etirsa South, Owner of Runway Coaching by Etirsa, shares her truest secrets about unveiling your inner self outward for the world to see and how to bring this confidence into your most successful business encounters. 

In this episode of The Fab Fempreneurs Podcast Show, Windus Fernandez Brinkkord, Managing Vice President of Trilogy Financial Services in San Diego, shares common misconceptions people have about financial planning and what it takes to reach your financial goals. She also shares her leadership experiences, growing her team, and success secrets for how to keep the spice and energy flowing in your business to keep your vision fresh!

John C. Maxwell Enlightens Us to be Successful through Knowledge, Growth, and Benefitting Others In this episode of the Fab Fempreneur podcast, we delve into the book 3 Things Successful People Do: The Road Map That Will Change Your Life by John C. Maxwell. I discuss the 3 things that John has pointed out and bring to light how these best practices can be applied to both business and your personal life as they pertain to leadership. In This Episode We Cover: 1. Knowing Your Purpose: You have a choice to decide where you're going and what journey you are taking. 2. Growing to your maximum potential: In order for you to grow you have to make a choice (not everyone is comfortable with growth). 3. Sowing seeds that benefit others: As someone who is actively growing their business, you need to constantly consider the benefit others.

Featuring Kristin Deuber, KMD Public Relations and Marketing. Managing your business reputation and credibility can feel elusive these days with so much information and the challenge to "keep up". In this episode of The Fab Fempreneurs Podcast Show, Kristin Deuber, Owner of KMD PR & Marketing shares her story and expert advice for when to be most aware of public relations needs in your business, a focused approach to marketing, and her unique experiences with unapologetically choosing her own path to grow her business.

In this episode, Marcy Browe, Portrait Photographer and Branding Stylist, shares her story and tips for confidence, mindset, and effective visual images that connect with your ideal clients.

In this introductory episode, host Sara Clark-Williams shares the purpose of the show and the 3 main types of episodes you can expect when you subscribe and join the Fab Fempreneurs success journey.