The Good Press Pod

Welcome back to the podcast! This week, Lindsey sits down with Colton Twiddy and Joe Strand, founders and operators of Twiddy & Strand Construction, a general contracting company based in Washington state.Colton and Joe lead residential, commercial, and modular projects across the country, bringing a steady, hands-on approach to every build. But long before the business, their story started in high school: on baseball fields, in shop class, and on early job sites that shaped the standards they still carry today.In this episode, they discuss how it all began, the mentorship and moments that shaped their work ethic, and what it actually looks like to lead with integrity in every element of business.We talk through:How their partnership started and evolved from high school to business ownershipThe mentors who helped shape their standards and approach to the workWhat sets Twiddy & Strand apart in a saturated construction industryWhat it means to build something that lasts Learn more at: https://www.twiddyandstrand.com/ , or follow along on Instagram.

Welcome to Le Café, your go-to spot for conversations that energize.This week, Lindsey breaks down one of the biggest shifts happening in real time: how AI is changing the way people search—and what that means for your brand’s visibility.If you’ve been pouring money into Google Ads without building true authority, this one’s for you.In this episode, Lindsey unpacks how tools like ChatGPT are reshaping discovery. You’ll learn why quotes matter more than clicks, how earned media feeds AI models, and why your leadership voice needs to be part of the public record now.We walk through:Why chatbot traffic is exploding (up 80% YoY!)How AI chooses what sources to recommendWhat gets scraped, cited, and remembered—and what doesn’tThe 6-part PR strategy to future-proof your visibility______________Like what you hear?☕️ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Le Café on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠☕️ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn More About Good Press⁠⁠⁠⁠⁠⁠⁠⁠⁠☕️ Don’t forget to subscribe, rate, and leave a review!

Welcome to Le Café, your go-to spot for conversations that energize.This week on Le Café, Lindsey is joined by Brett Habenicht—co-founder of Kerriston Coffee Roasters and her dad! With over 30 years in the coffee business, Brett has shaped not only the local coffee scene but also Lindsey’s lifelong love of coffee shops and community spaces.In this episode, Brett shares stories from his early days in the coffee industry and the lessons he’s learned about service, perseverance, and building influence. You’ll hear about his philosophy on creating exceptional customer experiences, the evolution of Kerriston Coffee Roasters, and his unwavering belief that great service is the secret ingredient that elevates any product.We talk about everything from balancing business with family, to embracing change in a constantly shifting industry. Brett opens up about what it means to lead with heart, stay connected to your roots, and create spaces that invite connection and care. Plus, he offers timeless advice for entrepreneurs navigating their own journeys!Want to connect with Brett and stay in the know about all things Kerriston? Head to kerristoncoffee.com or follow along on Instagram @kerristoncoffee.______________Like what you hear?☕️ ⁠⁠⁠⁠⁠⁠⁠⁠Follow Le Café on Instagram⁠⁠⁠⁠⁠⁠⁠⁠☕️ ⁠⁠⁠⁠⁠⁠⁠⁠Learn More About Good Press⁠⁠⁠⁠⁠⁠⁠⁠☕️ Don’t forget to subscribe, rate, and leave a review!

Welcome to Le Café, your go-to spot for conversations that energize.This week on Le Café, Lindsey is joined by Toria Bonanni, a serial entrepreneur, real estate investor, ADHD coach, and community builder based in Austin, Texas. She’s the founder of Toria Marie Coaching, where she helps multi-passionate women embrace their ADHD as a strength—not a setback—and build lives that actually work for them.In this episode, Toria shares how she transformed her own challenges with ADHD into a superpower—and how you can do the same. You’ll hear how she moved from burnout and overwhelm to building a thriving coaching business and community that supports ambitious women with bold dreams and busy brains. From redefining productivity to building structure that actually sticks, this conversation is a must-listen for anyone who’s ever felt too scattered, too sensitive, or too multi-passionate to succeed.We talk about everything from hitting rock bottom to navigating entrepreneurship with ADHD, the pressure to “pick a lane,” and the healing power of community. Plus, Toria offers up practical tips for building a life with more freedom, connection, and clarity—on your own terms.Want to connect with Toria and learn more about her upcoming events, coaching offers, or community experiences?Head to ⁠toriamariecoaching.com⁠ or follow her on Instagram @toriabonanni______________Like what you hear?☕️ ⁠⁠⁠⁠⁠⁠⁠Follow Le Café on Instagram⁠⁠⁠⁠⁠⁠⁠☕️ ⁠⁠⁠⁠⁠⁠⁠Learn More About Good Press⁠⁠⁠⁠⁠⁠⁠☕️ Don’t forget to subscribe, rate, and leave a review!

Welcome to Le Café, your go-to spot for conversations that energize. Join your host, Lindsey Habenicht, for a standing coffee date to explore entrepreneurship, marketing, wellness, and relationships as we navigate the twists and turns of life and business. We’re glad you’re here!This week on Le Café, Lindsey is joined by Selena Soo, an award-winning business and relationship strategist, and the author of Rich Relationships: Create a Million-Dollar Network for Your Business. Known for helping experts and entrepreneurs get seen, heard, and deeply connected, Selena has built a 7-figure business by mastering one thing: relationships.In this conversation, Selena shares what it really takes to build a million-dollar network—from defining the five types of Rich Relationships every entrepreneur needs to rethinking how we ask for help, give generously, and protect our energy. You’ll learn about the 6 Circles of Connection, the power of her Generosity Fund, and why relationships—not algorithms—are still the most valuable currency in today’s world.Whether you're building a business from scratch or looking to deepen your network with more meaning and momentum, this episode is your permission slip to connect with more clarity and confidence.🎁 Want a free sneak peek of her new book? Grab the first 4 chapters at RichRelationshipsBook.com/lecafeConnect with Selena:Follow Selena on Instagram.Learn more at selenasoo.comOr, follow along on Facebook and LinkedIn______________Like what you hear?☕️ ⁠⁠⁠⁠⁠⁠Follow Le Café on Instagram⁠⁠⁠⁠⁠⁠☕️ ⁠⁠⁠⁠⁠⁠Learn More About Good Press⁠⁠⁠⁠⁠⁠☕️ Don’t forget to subscribe, rate, and leave a review!

Welcome to Le Café, your go-to spot for conversations that energize. Join your host, Lindsey Habenicht, every Monday for a standing coffee date to explore entrepreneurship, marketing, wellness, and relationships as we navigate the twists and turns of life and business. We’re glad you’re here!This week on Le Café, Lindsey dives into the buzzworthy marketing moves by Poppi, the prebiotic soda brand making waves on social media.In this episode, Lindsey breaks down why a flashy influencer campaign almost worked, and what caused it to backfire, as well as how investing in community-driven placement (instead of just influencer homes) could have turned a PR headache into a feel-good success story.Like what you hear?☕️ ⁠⁠⁠⁠⁠⁠Follow Le Café on Instagram⁠⁠⁠⁠⁠⁠☕️⁠⁠⁠⁠⁠⁠Learn More About Good Press⁠⁠⁠⁠⁠⁠☕️ Don’t forget to subscribe, rate, and leave a review!

Welcome to Le Café, your go-to spot for conversations that energize. Join your host, Lindsey Habenicht, every Monday for a standing coffee date to explore entrepreneurship, marketing, wellness, and relationships as we navigate the twists and turns of life and business. We’re glad you’re here!This week on Le Café, Lindsey sits down with Josh Hampson, the founder of hmpsn studio, a boutique design and development studio based in Austin, Texas. Guided by the tagline “We build brands differently,” Josh and his team specialize in helping businesses uncover their unique edge and transform it into stunning, high-performing websites that fuel growth.In this episode, Josh dives into his entrepreneurial journey—from his background in events, marketing, and hospitality to launching hmpsn studio and collaborating with notable clients like Swish Dental, Thumbtack, and Tinder. He also opens up about how community, mindset, and an unwavering commitment to client experience have shaped his approach to building a thriving business.Want to connect with Josh? Follow along on LinkedIn or visit www.hmpsn.studio.Like what you hear?☕️ ⁠⁠⁠⁠⁠⁠Follow Le Café on Instagram⁠⁠⁠⁠⁠⁠☕️⁠⁠⁠⁠⁠⁠Learn More About Good Press⁠⁠⁠⁠⁠⁠☕️ Don’t forget to subscribe, rate, and leave a review!

Welcome to Le Café, your go-to spot for conversations that energize. Join your host, Lindsey Habenicht, every Monday for a standing coffee date to explore entrepreneurship, marketing, wellness, and relationships, as we navigate the twists and turns of life and business. We’re glad you’re here!In this episode of Le Café, Lindsey unpacks the high-stakes PR battle unfolding between Blake Lively and Justin Baldoni—a scandal that’s dominating entertainment headlines. What started as a behind-the-scenes dispute on the set of It Ends With Us has exploded into lawsuits, public statements, and a media war that’s redefining crisis PR in Hollywood.Lindsey breaks down the key PR strategies at play, the power moves each side is making, and the bigger lessons we can all learn about reputation, media influence, and damage control. Whether you're a business owner, publicist, or just fascinated by how press strategy shapes public perception, this episode is packed with insightful takeaways you won’t want to miss.Like what you hear?☕️ ⁠⁠⁠⁠⁠Follow Le Café on Instagram⁠⁠⁠⁠⁠☕️ ⁠⁠⁠⁠⁠Learn More About Good Press⁠⁠⁠⁠⁠☕️ Don’t forget to subscribe, rate, and leave a review!This podcast is an MHH Media production. Want more marketing inspiration? Listen to Marketing Happy Hour.

Welcome to Le Café, your go-to spot for conversations that energize. Join your host, Lindsey Habenicht, every Monday for a standing coffee date to explore entrepreneurship, marketing, wellness, and relationships as we navigate the twists and turns of life and business. We’re glad you’re here!This week on Le Café, Lindsey sits down with Lindsay Greening, the founder and owner of Piranha Cycle + Pilates, a premier fitness studio in Bryan, Texas, established in 2011. With over a decade of experience in the fitness industry, Lindsay has built an exceptional team dedicated to providing elite cycle and Pilates classes.In this episode, Lindsay shares her journey from starting Piranha Cycle + Pilates to recently relocating the studio to a new wellness hub in Bryan. She talks about the challenges she’s faced, how she turned potential setbacks into opportunities, and the role community has played in her success.Want to connect with Lindsay? FollowPiranha Cycle + Pilates on Instagram and learn more about their classes and community.Like what you hear?☕️ ⁠⁠⁠⁠⁠Follow Le Café on Instagram⁠⁠⁠⁠⁠☕️⁠⁠⁠⁠⁠Learn More About Good Press⁠⁠⁠⁠⁠☕️ Don’t forget to subscribe, rate, and leave a review!

Welcome to Le Café, your go-to spot for conversations that energize. Join your host, Lindsey Habenicht, every Monday for a standing coffee date to explore entrepreneurship, marketing, wellness, and relationships, as we navigate the twists and turns of life and business. We’re glad you’re here! In this solo episode of Le Café, Lindsey breaks down the Buzz Builder Toolkit—a powerful resource to help you get noticed and amplify your brand’s visibility in 2025. She shares why PR and storytelling are game-changers, what’s inside the toolkit, and how you can take action today to position yourself as the go-to expert in your industry. If you’re ready to stop being the best-kept secret in your field and start getting media attention, this episode is for you! Key Takeaways: Why ads alone aren’t enough—PR builds long-term credibility The stats that prove press coverage is more powerful than paid media A deep dive into the Buzz Builder Toolkit and how it helps you get noticed How to craft your brand story and land press features Actionable steps to start your PR journey today Like what you hear? ☕️ ⁠⁠⁠⁠Follow Le Café on Instagram⁠⁠⁠⁠ ☕️ ⁠⁠⁠⁠Learn More About Good Press⁠⁠⁠⁠ ☕️ Don’t forget to subscribe, rate, and leave a review! This podcast is an MHH Media production. Want more marketing inspiration? Listen to Marketing Happy Hour.

Welcome to Le Café, your go-to spot for conversations that energize. Join your host, Lindsey Habenicht, every Monday for a standing coffee date to explore entrepreneurship, marketing, wellness, and relationships as we navigate the twists and turns of life and business. We’re glad you’re here! This week on Le Café, Lindsey sits down with Whitney Fields, a powerhouse publicist and PR/media strategist with over 15 years of experience helping brands craft compelling stories and build meaningful media relationships. Two PR pros together? This episode is jam-packed as they break down what makes PR a game-changer for businesses, why relying only on social media isn’t enough, and how visibility fuels credibility. And—exciting news!—Lindsey and Whitney are teaming up for a special webinar, ⁠Your 2025 Guide To PR Success, ⁠happening March 20. You can join the waitlist ⁠here.⁠ Key Takeaways: ☕ PR 101 for Entrepreneurs: Why visibility matters and how to craft your brand story.☕ Beyond Social Media: The power of earned media and long-term credibility.☕ Breaking Into the Media Conversation: Whitney’s expert tips for getting noticed. Want to connect with Whitney? Follow her on⁠ Instagram.⁠ Like what you hear? ☕️ ⁠⁠⁠⁠⁠Follow Le Café on Instagram⁠⁠⁠⁠⁠ ☕️ ⁠⁠⁠⁠⁠Learn More About Good Press⁠⁠⁠⁠⁠ ☕️ Don’t forget to subscribe, rate, and leave a review! This podcast is an MHH Media production. Want more marketing inspiration? ⁠⁠⁠⁠⁠Listen to Marketing Happy Hour⁠⁠⁠⁠.

Welcome to Le Café, your go-to spot for conversations that energize. Join your host, Lindsey Habenicht, every Monday for a standing coffee date to explore entrepreneurship, marketing, wellness, and relationships, as we navigate the twists and turns of life and business. We’re glad you’re here! In this solo episode of Le Café, Lindsey introduces a powerful mindset shift called “While the Coffee’s Hot." It's all about being present, taking action, and moving forward before hesitation steals your momentum. Lindsey shares personal stories, research-backed insights, and practical tools to help you move forward with confidence—before the moment cools off. If you’ve been waiting for the “right time” to chase a goal or make a decision, this episode is for you. Key Takeaways: Why timing and intention matter when pursuing opportunities How to recognize and act on your “hot coffee” moments The science behind hesitation, procrastination, and decision-making How The 5-Second Rule by Mel Robbins can help you push past fear Practical ways to train your mindset for action and momentum Like what you hear? ☕️ ⁠⁠⁠Follow Le Café on Instagram⁠⁠⁠ ☕️ ⁠⁠⁠Learn More About Good Press⁠⁠⁠ ☕️ Don’t forget to subscribe, rate, and leave a review! This podcast is an MHH Media production. Want more marketing inspiration? ⁠⁠⁠Listen to Marketing Happy Hour⁠⁠⁠.

Welcome to Le Café, your go-to spot for conversations that energize. Join your host, Lindsey Habenicht, every Monday for a standing coffee date to explore entrepreneurship, marketing, wellness, and relationships, as we navigate the twists and turns of life and business. We’re glad you’re here! This week on Le Café, Lindsey sits down with John Harrell, board member of Rachel’s Challenge, entrepreneur, bestselling author, public speaker, and host of The Determined People Podcast. John’s story is a testament to the power of kindness, connection, and leading with purpose. In this inspiring episode, John shares how Rachel’s Challenge is creating a ripple effect of compassion in schools and communities around the globe. From fostering emotional resilience in young people to cultivating meaningful relationships, John reflects on what it takes to lead with kindness and turn tragedy into a catalyst for change. Key Takeaways: The Ripple Effect of Kindness: How small acts of compassion can create lasting change in schools and beyond. Transforming Grief into Purpose: Insights from Rachel’s Challenge on building a mission-driven movement. Leadership Through Connection: Lessons on fostering empathy and emotional resilience. Connect with John HarrellWebsite: www.johnharrellauthor.com [email protected] Connect with Rachel’s ChallengeWebsite: https://www.rachelschallenge.orgInstagram: @rachelschallenge Like what you hear?☕️ Follow Le Café on Instagram☕️ Learn More About Good Press⁠⁠ ☕️ Don’t forget to subscribe, rate, and leave a review! This podcast is an MHH Media production. Want more marketing inspiration? Listen to Marketing Happy Hour.

Welcome to Le Café, your go-to spot for conversations that energize. Join your host, Lindsey Habenicht, every Monday for a standing coffee date to explore entrepreneurship, marketing, wellness, and relationships, as we navigate the twists and turns of life and business. We’re glad you’re here! This week on Le Café, Lindsey sits down with Isai Mercado, founder of AutoProNow, an innovative gig-based mobile repair and maintenance platform. Isai’s story is one of resilience, purpose, and turning loss into a powerful legacy. A veteran and entrepreneur, Isai shares how his brother's passing inspired him to bring their shared vision for AutoProNow to life. In this heartfelt episode, Isai provides an inside look at his journey—from his time in the Army and Navy Reserves to building a business that’s transforming the auto repair industry. Key Takeaways The Power of Purpose-Driven Entrepreneurship: Building a business with a mission beyond profit. Turning Loss into Legacy: How personal tragedy fueled the creation of AutoProNow. Balancing Multiple Roles with Mindfulness: Insights on navigating entrepreneurship when you're being pulled in a thousand different directions. Plus! You can learn more about Isai's entrepreneurial journey on The Blox, a startup accelerator TV show airing on Prime and The Blox app! Connect with Isai: Website: ⁠https://www.autopronow.com TikTok: @autopronow Instagram: ⁠https://www.instagram.com/autopronow/ Like what you hear? ☕️ ⁠⁠Follow Le Café on Instagram⁠⁠ ☕️ ⁠⁠Learn More About Good Press⁠⁠ ☕️ Don’t forget to subscribe, rate, and leave a review! This podcast is an MHH Media production. Want more marketing inspiration? ⁠⁠Listen to Marketing Happy Hour⁠⁠.

Welcome to Le Café your go-to spot for conversations that energize. Join your host, Lindsey Habenicht, every Monday for a standing coffee date to talk about entrepreneurship, marketing, wellness, and relationships, exploring how to navigate the twists and turns of life and business. We're glad you're here! ### In this episode of Le Café, Lindsey dives into the buzz surrounding Pantone’s Color of the Year 2025: Mocha Mousse. This warm, rich brown has sparked reactions ranging from excitement to humorous critiques, creating a lively conversation about its cultural and marketing relevance. We discuss why Pantone’s annual color choice garners so much attention, how it influences design and marketing trends, and what marketers should consider when incorporating it into their strategies. Key Takeaways: The power of Pantone's Color of the Year How to incorporate mocha mousse into marketing Tips for navigating marketing trends with intention Like what you hear? ☕️ ⁠Follow Le Café on Instagram⁠ ☕️ ⁠Learn more about Good Press⁠ ☕️ Please subscribe, rate, and leave a review ! This podcast is an MHH Media production. Want more fun marketing content? ⁠Listen to Marketing Happy Hour.

Welcome to Le Café, your go-to spot for conversations that energize. Join your host, Lindsey Habenicht, every Monday for a standing coffee date to explore entrepreneurship, marketing, wellness, and relationships, as we navigate the twists and turns of life and business. We’re glad you’re here! This week on Le Café, Lindsey sits down with Jordan Canova, former Miss Arizona USA, professional model, and founder of the More Than Podcast, where she discusses mental health in a relatable and destigmatized way in hopes of helping women feel less alone. In this inspiring episode, Jordan shares an in-depth look at her personal journey, including the pivotal moments that shaped her confidence and led her to create the More Than Podcast and her new digital confidence course, The Fundamentals of Confidence. Whether you're seeking clarity and purpose, a confidence boost, or a deeper understanding of mental health and its impact on your life as an entrepreneur, Jordan offers insights that you won’t want to miss. Key Takeaways Jordan’s transition from modeling to launching More Than Podcast and building a confidence-focused brand. How mental health and confidence intersect, and why they’re essential for every area of life. Actionable steps to boost self-esteem Connect with Jordan: Website: More Than Podcast Digital Course: The Fundamentals of Confidence TikTok: @jordanwessel Instagram: @jordwess, @themorethanpodcast Like what you hear? ☕️ ⁠Follow Le Café on Instagram⁠ ☕️ ⁠Learn More About Good Press⁠ ☕️ Don’t forget to subscribe, rate, and leave a review! This podcast is an MHH Media production. Want more marketing inspiration? ⁠Listen to Marketing Happy Hour⁠.

Welcome to Le Café, your go-to spot for conversations that energize. Join your host, Lindsey Habenicht, every Monday for a standing coffee date to explore entrepreneurship, marketing, wellness, and relationships, as we navigate the twists and turns of life and business together. We’re glad you’re here! This week on Le Café, Lindsey sits down with Kelly Kassian, Senior Director of Sales and Marketing at Backyard Pod, an innovative company redefining backyard living. Originally from Canada and now thriving in Austin, Texas, Kelly brings over 12 years of sales experience, a Harvard certification in digital marketing, and a knack for scaling companies in really meaningful ways. Kelly offers insights into creating high-impact growth strategies, managing stress, and staying grounded in the face of big ambitions. Whether you're a seasoned entrepreneur or someone curious about bold new ideas, this conversation is packed with practical advice and inspiration. Key Takeaways: Kelly’s path to becoming a sales and marketing expert in the backyard living space How Backyard Pod is changing the landscape of backyard living and their upcoming franchise expansion Advice for entrepreneurs taking big steps into new business Stress management practices for high-achieving professionals Connect with Kelly & Backyard Pod: Instagram: @backyard_pod, @kelly_kassian LinkedIn: Backyard Pod YouTube: @backyardpod-usa Website: www.backyardpod.comSpecial Offer: $5,000 off Backyard Pod’s most popular unit, perfect as a gym, office, or guest suite! Like what you hear? ☕️ Follow Le Café on Instagram☕️ Learn More About Good Press☕️ Don’t forget to subscribe, rate, and leave a review! This podcast is an MHH Media production. Want more marketing inspiration? Listen to Marketing Happy Hour.

Welcome to Le Café your go-to spot for conversations that energize. Join your host, Lindsey Habenicht, every Monday for a standing coffee date to talk about entrepreneurship, marketing, wellness, and relationships, exploring how to navigate the twists and turns of life and business. We're glad you're here! ### In this debut episode, host Lindsey Habenicht dives into the heart of the podcast’s rebrand—from the Good Press Pod to Le Café. She shares the inspiration behind the shift and how her parents’ coffee shop shaped her view of connection and community. You'll also hear about Lindsey's personal journey navigating big moves, the power of podcasts in building connection, and how she decided to create the very space she was craving—a virtual coffee shop for meaningful conversations about entrepreneurship, marketing, wellness, and relationships. Key Takeaways: Why the rebrand The power of storytelling in your business What to expect this season Lindsey also guides listeners through crafting their personal mission statement, offering actionable steps to uncover the stories that define their brand and purpose. Like what you hear? ☕️ Follow Le Café on Instagram ☕️ Learn more about Good Press ☕️ Please subscribe, rate, and leave a review ! This podcast is an MHH Media production. Want more fun marketing content? Listen to Marketing Happy Hour.

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Press,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today's episode is rooted in a personal update about some major life changes, including an exciting move to Austin, Texas. Tune in to hear how Lindsey is adapting her business, Good Press, to this new chapter. We’ll dive into the strategies she's using to introduce herself to a new community, the unique offerings she's tailoring for local small businesses, and the importance of resilience in managing life and work. Don't miss it! It's the last episode before the Good Press Pod goes on summer break. We'll be back in September! ### Say hi! DM us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and share your favorite moments from this episode so we can connect!  Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠client interest form.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Host, Lindsey: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Good Press on Socials: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. Get to know ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want more fun marketing content? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Press,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today, we're talking with Alexson Calahan, Founder of Small Adventures Communications. We delve into the essence of effective storytelling in non-profit and mission-based organizations, the ethical considerations involved, and practical strategies for business owners looking to engage their audience and potential clients. We also discuss the importance of trauma-informed storytelling and why a clear call to action is crucial. Plus, we’ll touch on fun anecdotes about groundhogs and PR...but you'll have to listen to find out what we mean. Ready to dive in? Here’s a peek at what’s in the episode: [00:07:05] - Learn about the challenges nonprofits face when it comes to public relations and storytelling. [00:10:31] - Discover the power of impactful storytelling and ethical considerations in health narratives, including trauma-informed storytelling. [00:17:09] - Learn how consent and personal narrative control play a significant role in online storytelling. [00:18:03] - Understand the impact of keeping people at the center and how personal stories drive public relations. [00:27:13] - Understand the ways in which business owners can support nonprofits for impact, including the benefits of fostering partnerships with nonprofit organizations, [00:29:06] - Hear about Alexson's connection between career and impact, as well as the importance of leaving a lasting legacy. Grab your notepad and join us for The Good Press Pod!  ### Want more from Alexson? Visit the Small Adventures Communications website (and check out that logo!). Want to connect with Alexson on socials? Follow along LinkedIn! ### Say hi! DM us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and share your favorite moments from this episode so we can connect!  Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠client interest form.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Host, Lindsey: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Good Press on Socials: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. Get to know ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want more fun marketing content? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Press,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today we're talking all about the art of storytelling in public relations and how crafting compelling narratives can drive success and build meaningful connections with your audience. We'll explore the essential elements that make stories powerful—from relatability and authenticity to emotional engagement and clear messaging. Plus, we'll discuss practical strategies for integrating storytelling into your PR efforts, highlighting the impact it can have on your brand. Ready to dive in? Here’s a peek at what’s in the episode: [00:05:12] - Learn how authenticity builds trust in PR and sales. [00:07:11] - Discover how to engage emotions and stimulate oxytocin production, utilizing storytelling to increase empathy. [00:12:23] - Hear the ways that stories build trust and loyalty, helping to convey complex information effectively. [00:13:53] - Follow a case study to learn how companies use emotional storytelling in marketing. [00:17:32] - Discover how storytelling works into your marketing mix, specifically with the use of user-generated content. Grab your notepad and join us for The Good Press Pod!  ### Say hi! DM us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and share your favorite moments from this episode so we can connect!  Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠client interest form.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Host, Lindsey: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Good Press on Socials: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. Get to know ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want more fun marketing content? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Press,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today, we are excited to talk with Kate Fosson, the dynamic founder of Brand Pollinators. Tune in as we dive into the nuances of building an impact-centric brand, measuring and communicating that impact, and fostering meaningful connections. Whether you're a budding entrepreneur or an established founder, this episode is packed with valuable strategies to help you navigate the evolving landscape of purpose-driven business. Ready to dive in? Here’s a peek at what’s in the episode: [04:52:00] - Uncover the motivation behind Brand Pollinators and what Kate Fosson, Founder, strives to do for business owners and founders. [00:09:27] - Discover how organizations collaborate to address social issues. [00:11:39] - Understand how founders connect with other impact-driven business owners using the Brand Pollinator network. [00:15:38] - Learn the value face-to-face interactions, attending events, more. [00:19:35] - Dig into the challenges of impact-driven brands and explore effective impact case presentations. [00:21:52] - Discover how impact reporting goes beyond finances and understand the value of visualizing impact. [00:26:10] - Learn the importance of defining your company mission and connecting impact areas to that foundation. [00:32:50] - Learn why authenticity is valued by audiences, discover the power of genuine impact and investment, and embrace aligning actions with core values. Grab your notepad and join us for The Good Press Pod!  ### Want to connect with Kate Fosson? Sign up for the Brand Pollinators weekly email, the Good Press team's favorite resource! Follow Kate on LinkedIn Visit the Brand Pollinators website ### Say hi! DM us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and share your favorite moments from this episode so we can connect!  Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠client interest form.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Host, Lindsey: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Good Press on Socials: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. Get to know ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want more fun marketing content? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Press,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today, we debut our new behind-the-scenes series, where we introduce you to Good Press clients who are working with Lindsey to bring PR into their marketing mix! Today, we’re excited to introduce Michaela Farwell, the visionary behind Fairspring Design and a current Good Press client! Michaela’s entrepreneurial journey is one  of creativity and resilience — she transitioned from cosmetology to managing a floral and home store, to eventually finding her true passion in interior design. She not only launched a successful full-service interior design business but also spearheaded Fairspring Construction with her husband, handling every aspect of bringing their customers’ dreams to life.  In this episode, we get real about the importance of finding your brand story. Michaela shares how the PR process has catapulted her to a place of confidence in her business, provides great tips for connecting with audiences.  Whether you're just starting out or already have an established business, Michaela’s journey is full of inspiring moments and practical advice.  Ready to dive in? Here’s a peek at what’s in the episode: [00:06:16] - Learn about Michaela’s background story and how a romantic milestone sparked a new passion for interior design.  [00:10:57] - Explore the Fairspring Design services as they exist today. [00:16:01] - Hear the ways that the Good Press PR process helped Michaela take Fairspring Design to the next level through the process of refining the business' messaging strategy to effectively communicate the brand's story and objectives. [00:23:00] - Understand how storytelling in marketing impacts clients through shared emotions and experiences. Explore why Fairspring Design prioritizes personal connections and partnerships.  [00:24:56] - Discover purpose-driven initiatives beyond monetary contributions. Learn how entrepreneurs like Michaela invest in their businesses while making an impact.  [00:37:36] - Learn Michaela’s quick tips for event planning as part of your marketing mix. Grab your notepad and join us for The Good Press Pod!  ### Want more from Michaela? Download her exclusive 5-step home styling guide! Want to connect with Michaela on socials? Follow along on Instagram / Pinterest, or visit the Fairspring Design website! ### Say hi! DM us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and share your favorite moments from this episode so we can connect!  Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠client interest form.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Host, Lindsey: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Good Press on Socials: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. Get to know ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want more fun marketing content? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Press,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today, we're thrilled to have Jamie Muffett join us—a podcasting expert with over 20 years in professional audio and production and owner of RPS Production. Jamie has worked alongside high-profile celebrities like Nicole Kidman, Sir Patrick Stewart, Natalie Portman, and Reese Witherspoon. We'll explore the unique qualities that make podcasting a powerful medium, the importance of authenticity, and how to tailor podcast content to both the audience and business goals. Jamie also shares invaluable advice on creating high-quality audio environments, overcoming interview jitters, and focusing on the essential message rather than just the equipment. Whether you're an avid podcaster, a business exploring new marketing tools, or simply curious about the growing influence of this medium, this episode is packed with insights to help you stand out in the crowded podcast market. Ready to dive in? Here’s a peek at what’s in the episode: [00:00:00] - Learn about podcasting and production from Jamie Muffett, an expert with over 20 years of experience in professional audio, music industry, audio post, voiceover, and podcasting, who has worked with celebrities like Nicole Kidman and Reese Witherspoon. [00:09:42] - Learn how education enhances company podcasts, understand the value of offering educational content, and recognize the importance of providing value to listeners. [00:13:02] - Discover the power of podcasting for networking, realize the potential of inviting guests, and understand the benefits of podcasting for validation. [00:15:51] - Understand the importance of authenticity in content, learn to tailor content to the listenership, and discover the limitless formats for content creation. [00:23:35] - Learn how podcasts are evolving and why targeting audiences is crucial. [00:26:54] - Understand the importance of audience mindset and learn how to create engaging podcast content by prioritizing the audience's needs and building a structured, flexible approach to encourage listener retention and strategically grow the podcast over time. [00:28:55] - Understand the importance of consistency in building a listener base. [00:39:49] - Embrace the message, not the microphone; understand the importance of sharing boldly, learning and growing from early experiences. Grab your notepad and join us for The Good Press Pod!  ### Want to connect with Jamie? Instagram: https://www.instagram.com/jamiemuffett/ LinkedIn: https://www.linkedin.com/in/jamiemuffett/ OR visit his website, https://www.rps-audio.com/ ### Say hi! DM us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and share your favorite moments from this episode so we can connect!  Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠client interest form.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Host, Lindsey: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Good Press on Socials: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. Get to know ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want more fun marketing content? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Press,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Many business owners focus heavily on social media metrics like likes and followers, but true success lies in understanding how these engagements convert to real, tangible results. In this episode, Lindsey discusses the importance of pairing vanity with value, recognizing key performance indicators, and ensuring your marketing strategy emphasizes meaningful engagement and conversion. Ready to dive in? Here’s a peek at what’s in the episode: [00:04:33] - Discover how to prioritize value over vanity in your social media strategy for better results. [00:06:16] - Learn how to effectively prioritize value metrics to drive business growth. [00:10:59] - Understand how to incorporate call to action for marketing success. [00:16:08] - Recognize easy ways to ensure your marketing strategy prioritizes value and cohesiveness, and when to beware of vanity metrics driving strategy. [00:17:24] - Learn how to create a consistent messaging strategy that centers its focus on strong customer relationships that drive engagement. Grab your notepad and join us for The Good Press Pod!  ### Say hi! DM us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and share your favorite moments from this episode so we can connect!  Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠client interest form.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Host, Lindsey: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Good Press on Socials: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. Get to know ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want more fun marketing content? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Press,⁠⁠⁠⁠⁠⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. In this solo episode, host Lindsey delves into the vital role of public relations in enhancing your search engine optimization (SEO) and overall online presence. From keywords and backlinks to pitching podcasts and traditional media, Lindsey breaks down actionable strategies to boost your SEO. Discover how SEO can elevate your business by increasing visibility and credibility, ultimately connecting you with the audience that needs you most. Ready to dive in? Here’s a peek at what’s in the episode: [00:01:25] - Discover how public relations boosts SEO visibility. [00:03:29] - Learn to utilize backlinks for SEO strategy, highlighting the importance of PR in increasing your SEO. [00:08:15] - Gather tips on leveraging trending topics for content. [00:11:10] - Get tips for enhancing SEO with positive brand mentions. [00:15:48] - Learn how to leverage local media for credibility. [00:17:25] - Hear how Lindsey suggests her clients enhance SEO through impactful partnerships. [00:20:35] - Discover how to build trust through SEO, and how to tell the compelling stories that support it. Grab your notepad and join us for The Good Press Pod!  ### Say hi! DM us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ and share your favorite moments from this episode so we can connect!  Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! ⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠⁠⁠⁠⁠⁠⁠to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list! ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠⁠⁠⁠⁠⁠⁠client interest form.⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Host, Lindsey: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Good Press on Socials: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. Get to know ⁠⁠⁠⁠⁠⁠⁠⁠⁠MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want more fun marketing content? ⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Press,⁠⁠⁠⁠⁠⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today on the Good Press Pod, Lindsey chats with Haley Grayless of Vaxa Collective to explore the transformative power of leadership. Whether you're a business leader, a budding entrepreneur, or simply interested in personal growth and ethical business practices, this episode is packed with advice on cultivating a positive impact from within, leading bravely through uncomfortable situations, and the overall importance of relationship building in public relations. Ready? Here’s a peek at what’s in the episode: [00:06:20] Explore the impact of fostering healthy teams and creating positive change. [00:11:08] Understand the practice of addressing challenges with curiosity and assuming positive intent as key strategies to foster healthy teams. [00:18:16] Dive into the significance of employee turnover and learn to recognize the influence of relationships in organizations. [00:22:15] Learn helpful tips for effective management in fostering healthy teams and developing positive team culture. [00:31:33] Explore revolutionary self-guided leadership for healthy teams. Grab your notepad and join us for The Good Press Pod!  ### Want to learn about our guest, Haley, and her work at Vaxa Collective? Visit the ⁠⁠website⁠⁠. Connect with Vaxa Collective on Instagram. Connect with Haley on Instagram. Follow along on LinkedIn. Join the Revolutionary Leadership Collective Facebook group. ### Say hi! DM us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ and share your favorite moments from this episode so we can connect!  Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! ⁠⁠⁠⁠⁠⁠⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠⁠⁠⁠⁠⁠⁠to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our email list! ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠⁠⁠⁠⁠⁠⁠client interest form.⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Host, Lindsey: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Good Press on Socials: ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. Get to know ⁠⁠⁠⁠⁠⁠⁠⁠⁠MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠⁠ Want more fun marketing content? ⁠⁠⁠⁠⁠⁠⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of ⁠⁠⁠⁠⁠⁠⁠⁠Good Press,⁠⁠⁠⁠⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today on the Good Press Pod, Lindsey chats with Erica Feggeler, the CEO and founder of Low Ultraviolet, a revolutionary UPF 50+ lifestyle brand. From her mother’s melanoma diagnosis to creating stylish, sun-protective apparel, we dive into Erica's impact-driven story as she works to builds a community vested in skin cancer awareness. Ready? Here’s a peek at what’s in the episode: [00:05:23] - Meet Erica and learn how a single phone all reshaped her priorities and led her down a path of entrepreneurship. [00:08:58] - Discover the ways she uses her personal challenge to advocate for change, helping aid in skin cancer research. [00:11:42] - Learn how impactful business is amplified through collaboration and conversation with partners, which can be applied to all industries. [00:14:51] - Discover the ways Low Ultraviolet uses their impact-driven public relations to prioritize listening and relationship building. [00:18:15] - Learn tactical tips for how to engage, not just sell, including Erica's best practices for building connection and community nurturing. [00:34:13] - Hear about how you can support Low Ultraviolet this May for Skin Cancer and Melanoma Awareness Month. Grab your notepad and join us for The Good Press Pod!  ### Want to learn about our guest, Erica, and her business, Low Ultraviolet? Visit the ⁠website⁠ and shop! Connect with Low Ultraviolet on Instagram. Follow Low Ultraviolet on Tik Tok. Looking for another great podcast? Check out The Ultraviolet Tide every Tuesday for a healthy dose of skincare tips and tricks, lifestyle advice, and skin cancer + melanoma advocacy. May is Skin Cancer and Melanoma Awareness Month. Learn about how you can protect yourself and support others by visiting The Ultraviolet Tide. ### Say hi! DM us on ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ and share your favorite moments from this episode so we can connect!  Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! ⁠⁠⁠⁠⁠⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠⁠⁠⁠⁠⁠to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠⁠⁠⁠⁠⁠Join our email list! ⁠⁠⁠⁠⁠⁠⁠⁠ Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠⁠⁠⁠⁠⁠client interest form.⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Host, Lindsey: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow Good Press on Socials: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. Get to know ⁠⁠⁠⁠⁠⁠⁠⁠MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠ Want more fun marketing content? ⁠⁠⁠⁠⁠⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of ⁠⁠⁠⁠⁠⁠⁠⁠Good Press,⁠⁠⁠⁠⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. On this mini episode of the pod, we're channeling our inner motivational speaker and doubling down on one key message: you are newsworthy. With one in four U.S. businesses not making it past their first year, simply being here is newsworthy. Join Lindsey as she delves into the essence of self-value and the intrinsic newsworthiness of every entrepreneur, urging listeners to embrace their unique stories, harness the full potential of public relations, amplify their voice, and grow their business. Ready to dive in? Here’s a peek at what’s in the episode: [00:01:24] - Lindsey outlines the conversation she's been having with small business owners across the country (PS: everyone wonders if they're worth it). [00:04:53] Lindsey discusses the childlike ability to put on a show and ask for recognition, but the way that as self-awareness grows our self-confidence dissipates. [00:08:35] - Lindsey discusses how personal experiences are often the starting point of a story worth telling, urging recognition of their impact on how we run our businesses. [00:08:46] - Learn how celebrating this impact empowers us to take centerstage. [00:10:53] - Work through a personal timeline exercise to help find your unique news angle. [00:13:11] Believe that you're a thought leader (like really believe it!!). Grab your notepad and join us for The Good Press Pod!  ### Say hi! DM us on ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ and share your favorite moments from this episode so we can connect!  Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! ⁠⁠⁠⁠⁠⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠⁠⁠⁠⁠⁠to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠⁠⁠⁠⁠⁠Join our email list! ⁠⁠⁠⁠⁠⁠⁠⁠ Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠⁠⁠⁠⁠⁠client interest form.⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Host, Lindsey: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ Follow Good Press on Socials: ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. Get to know ⁠⁠⁠⁠⁠⁠⁠⁠MHH Media!⁠⁠⁠⁠⁠⁠⁠⁠ Want more fun marketing content? ⁠⁠⁠⁠⁠⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of ⁠⁠⁠⁠⁠⁠⁠Good Press,⁠⁠⁠⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. If you've ever wondered how to stand out as an expert in your field, you won't want to miss this episode! Today on the Good Press Pod, we'll explore what a signature approach is, why you need one, and how it can drastically enhance your visibility and authority in your industry. No matter your business or the clients you serve, you'll learn how to create a unique method that resonates deeply with your audience and sets you apart from the competition. Ready to dive in? Here’s a peek at what’s in the episode: [00:05:21] - How repeatedly citing your signature approach drives credibility, clicks, and awareness (and what Lindsey's signature approach looks like in detail). [00:11:05] - Run through samples of signature approaches for different industries to help brainstorm. [00:17:27] - Learn why developing a unique signature approach is essential for standing out in your industry. Hint: it's uniquely yours and can't be Googled. [00:23:43] - Understand how to utilize a signature approach in your public relations strategy, including how to pitch to podcasts as a lead magnet to attract potential clients. Grab your notepad and join us for The Good Press Pod!  ### Say hi! DM us on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ and share your favorite moments from this episode so we can connect!  Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! ⁠⁠⁠⁠⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠⁠⁠⁠⁠to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠⁠⁠⁠⁠Join our email list! ⁠⁠⁠⁠⁠⁠⁠ Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠⁠⁠⁠⁠client interest form.⁠⁠⁠⁠⁠⁠⁠ Connect with Host, Lindsey: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Follow Good Press on Socials: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. Get to know ⁠⁠⁠⁠⁠⁠⁠MHH Media!⁠⁠⁠⁠⁠⁠⁠ Want more fun marketing content? ⁠⁠⁠⁠⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of ⁠⁠⁠⁠⁠⁠⁠Good Press,⁠⁠⁠⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today on the Good Press Pod, Lindsey chats with Annie Sim, the founder and Chief Eating Officer of The Table Less Traveled. Listen in to discover the art of building meaningful connections as we delve into the universal strategies that turn relationships into entrepreneurial success. From understanding the importance of community building in business to the actionable insights for entrepreneurs aiming to weave a network of meaningful partnerships, this episode offers up a case study we can all learn from. Ready to dive in? Here’s a peek at what’s in the episode: [00:04:51] - Learn about Annie's career path characterized by openness, curiosity, and self-reflection. [00:09:18] - Hear from Annie about the values The Table Less Traveled is built on, and how her travel company extends beyond tourism. [00:21:11] - Follow along The Table Less Traveled's journey, as Annie shares how they pivoted during and after the pandemic to stay connected with customers and partners as they dialed in their unique zone of influence. [00:24:35] - Get the inside scoop on TLT's marketing strategy, which focuses on early decision-making and relationship building. [00:32:38] - Explore a case study of how public relations positively impacts Annie's business by establishing trust, building SEO, and providing continued communication. [00:43:57] - Connect with Annie, as she shares how "entrepreneurship can be tough, but you are not alone in this journey...If you're an entrepreneur in need of support, don't hesitate to reach out for help and encouragement." Grab your notepad and join us for The Good Press Pod!  ### Want to learn about our guest, Annie, and The Table Less Traveled? Visit the website Connect with Annie on Instagram Connect with The Table Less Traveled on Instagram View The Table Less Traveled resource page for FREE travel tips! ### Say hi! DM us on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ and share your favorite moments from this episode so we can connect!  Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! ⁠⁠⁠⁠⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠⁠⁠⁠⁠to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠⁠⁠⁠⁠Join our email list! ⁠⁠⁠⁠⁠⁠⁠ Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠⁠⁠⁠⁠client interest form.⁠⁠⁠⁠⁠⁠⁠ Connect with Host, Lindsey: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ Follow Good Press on Socials: ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. Get to know ⁠⁠⁠⁠⁠⁠⁠MHH Media!⁠⁠⁠⁠⁠⁠⁠ Want more fun marketing content? ⁠⁠⁠⁠⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of ⁠⁠⁠⁠⁠⁠Good Press,⁠⁠⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today on the Good Press Pod, Lindsey offers tangible ways to build social media into your public relations campaign, and vice versa! Learn tips on avoiding trend traps, crafting impactful content, and using social media as a compelling catalog of your achievements to propel your public relations campaigns. Plus, learn why conscious consumerism demands that brands not only do good but share the stories of that good work! Ready to dive in? Here’s a peek at what’s in the episode: [00:02:51] - Hear why we integrate public relations and social media for greater impact. [00:05:22] - Learn how social media content calendars can inform your pitch calendar to maximize engagement. [00:08:54] - Understand the alignment between doing good and business promotion through social media and traditional public relations. [00:11:59] - Define the Social Impact Storytelling cycle and how social media kickstarts the process. [00:16:52] - Differentiate between meaningful impact and clout chasing! [00:20:58] - Review a Nike and Dove case study to see impact PR play out on a professional level. [00:24:59] - Gather tips on using a nine grid to manage your social media presence without feeling overwhelmed. [00:26:30] - Understand what it looks like to stay true to your brand across all mediums. Grab your notepad and join us for The Good Press Pod!  ### Say hi! DM us on ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ and share your favorite moments from this episode so we can connect!  Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! ⁠⁠⁠⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠⁠⁠⁠to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠⁠⁠⁠Join our email list! ⁠⁠⁠⁠⁠⁠ Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠⁠⁠⁠client interest form.⁠⁠⁠⁠⁠⁠ Connect with Host, Lindsey: ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ Follow Good Press on Socials: ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ This podcast is an MHH Media production. Get to know ⁠⁠⁠⁠⁠⁠MHH Media!⁠⁠⁠⁠⁠⁠ Want more fun marketing content? ⁠⁠⁠⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of ⁠⁠⁠⁠⁠Good Press,⁠⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Today on the Good Press Pod, we're joined by Andrea Mac of Prequal for an Impact Case Study. Andrea is changing the game for women entrepreneurs and rewriting the rules of revenue generation. In this episode, we delve into Andrea’s transformative approach to empowering women through effective sales training, some of the pressing trends in PR (like the urgency for transparency and authentic storytelling that connects with our communities!), and how integrating an impact plan into your business model isn't just beneficial—it's essential. Ready to dive in? Here’s a peek at what’s in the episode: [00:00:01] - Lindsey introduces Andrea Mac, founder and lead Growth Strategist of Prequal. [00:05:06] - Andrea shares her impact-focus and passion for empowering women economically. [00:08:43] - Andrea discusses her belief in the power of storytelling and modeling the behaviors she teaches. [00:13:36] - Andrea highlights the various levels of impact, from getting tools into the hands of consumers to connecting with other individuals or businesses who care about the same things. [00:16:00] - Andrea underscores the importance of impact planning, just like you would create a fitness plan or a marketing plan. [00:17:44] - Listeners learn how to prioritize individual impact, measuring both qualitatively and quantitatively. [00:28:18] - Andrea shares how the public increasingly seeks authentic, relatable media connections, necessitating a shift in public relations to genuinely connect with communities and drive meaningful work. [00:30:44] - Andrea shares how to connect with the free resources made available at theprequal.com Grab your notepad and join us for The Good Press Pod!  Like what you hear? Stay in the loop! Connect with Andrea: LinkedIn Connect with Prequal: LinkedIn | Instagram | Facebook Join the Prequal Community Group Sign up for the Building Prequal Newsletter Sign up for the Prequal Sales Newsletter Learn more and download free resources on theprequal.com ### Say hi! DM us on ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ and share your favorite moments from this episode so we can connect!  Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! ⁠⁠⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠⁠⁠to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠⁠⁠Join our email list! ⁠⁠⁠⁠⁠ Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠⁠⁠client interest form.⁠⁠⁠⁠⁠ Connect with Host, Lindsey: ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ Follow Good Press on Socials: ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ This podcast is an MHH Media production. Get to know ⁠⁠⁠⁠⁠MHH Media!⁠⁠⁠⁠⁠ Want more fun marketing content? ⁠⁠⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of ⁠⁠⁠⁠Good Press,⁠⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. Are you ready to discover how to turn YOUR unique story into a powerful messaging strategy that resonates with audiences and sets you apart? In this episode of the Good Press Pod, we're talking about crafting a powerful messaging strategy – a compass for your brand's voice and vision. We've got a lot to cover! From the actionable insights of AI tools like Chat GPT, to the importance of staying true to your natural communication style, it all starts here. Ready to dive in? Here’s a peek at what’s in the episode: [00:00:01] - Lindsey shares why you need a messaging strategy (before anything else!). [00:05:13] - Uncover how the messaging strategy shapes brand identity by reinforcing brand values, personality, and differentiation through consistent communication. [00:07:44] - Deep dive into Lindsey's unique messaging brainstorm (also known as impact coaching sessions!) to get to the heart of the story, [00:17:23] - Learn to define personal mission, business vision, and objectives for impactful messaging. [00:18:55] - Consider your audience and identify their needs for engagement and growth. [00:25:01] - Get tips for championing Chat GPT for creativity and editing support. [00:31:38] - Understand that messaging is an iterative process and how to evaluate and adjust your strategy. Grab your notepad and join us for The Good Press Pod!  ### Say hi! DM us on ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ and share your favorite moments from this episode so we can connect!  Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! ⁠⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠⁠to start your impact-focused PR strategy today. P.S. This is Lindsey's signature approach in action! Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠⁠Join our email list! ⁠⁠⁠⁠ Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠⁠client interest form.⁠⁠⁠⁠ Connect with Host, Lindsey: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ | ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ Follow Good Press on Socials: ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ | ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ This podcast is an MHH Media production. Get to know ⁠⁠⁠⁠MHH Media!⁠⁠⁠⁠ Want more fun marketing content? ⁠⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of ⁠⁠⁠Good Press,⁠⁠⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. In this episode of the Good Press Pod, we break down the foundational elements of public relations: what is it, how do I use it, and why does it matter? Lindsey highlights the evolution of PR in the digital age and offers practical tips for small business owners, nonprofit leaders, and influencers to leverage PR tactics, even without a publicist or a large marketing budget. Ready to dive in? Here’s a peek at what’s in the episode: [00:00:01] - Lindsey shares the definition of modern public relations. [00:05:28] - She explains how to make PR accessible at any level of business. [00:07:36] - Learn why crafting an impactful messaging strategy is a critical first step for PR success. [00:10:43] - Brainstorm brand activation strategies that enhance your publicity and engage people in real time. [00:16:00] - Gain an understanding of how public relations fits into your existing marketing strategy. [00:23:25] - Understand how thought leadership serves as a launch pad. [00:26:12] - Hear a high level overview of the media pitching process, from story to solution. Grab your notepad and join us for The Good Press Pod!  ### Say hi! DM us on ⁠⁠⁠Instagram⁠⁠⁠ and share your favorite moments from this episode so we can connect!  Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! ⁠⁠⁠Download our FREE Good Press Social Impact PR Playbook ⁠⁠⁠to start your impact-focused PR strategy today. P.S. This is Lindsey's signature approach in action! Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠⁠⁠Join our email list! ⁠⁠⁠ Interested in working with the Good Press team in 2024? Check out our ⁠⁠⁠client interest form.⁠⁠⁠ Connect with Host, Lindsey: ⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠Instagram⁠⁠⁠ Follow Good Press on Socials: ⁠⁠⁠LinkedIn⁠⁠⁠ | ⁠⁠⁠Instagram⁠⁠⁠ This podcast is an MHH Media production. Get to know ⁠⁠⁠MHH Media!⁠⁠⁠ Want more fun marketing content? ⁠⁠⁠Check out the Marketing Happy Hour podcast.⁠

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of ⁠Good Press,⁠ Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. In this episode, Lindsey breaks down the fundamentals of personal branding, thought leadership, and the concept of a signature approach. With practical insights and actionable advice, this episode provides a foundational understanding of the pivotal role personal branding plays in public relations. Tune in and explore how your personal brand can elevate your impact and propel your business forward today! Here’s a peek at what’s in the episode: [00:00:01] - Lindsey emphasizes the importance of maintaining a consistent personal brand across all platforms, both in-person and online. [00:03:40] - Lindsey stresses the value of crafting a unique legacy statement as a key component of personal branding strategy. [00:13:08] Lindsey encourages individuals to become an expert in a specific niche within their industry to kickstart thought leadership. [00:20:18] Lindsey discusses the importance of a meaningful signature approach and provides an example of what this looks like in her business. Grab your notepad and join us for The Good Press Pod!  ### Say hi! DM us on ⁠Instagram⁠ and share your favorite moments from this episode so we can connect!  Love The Good Press Pod? Please follow and consider rating the show and leaving a review to help us move forward and create more meaningful content for you! ⁠Download our FREE Good Press Social Impact PR Playbook ⁠to start your impact-focused PR strategy today. P.S. This is Lindsey's signature approach in action! Get the latest and greatest from The Good Press Pod straight to your inbox. ⁠Join our email list! ⁠ Interested in working with the Good Press team in 2024? Check out our ⁠client interest form.⁠ Connect with Host, Lindsey: ⁠LinkedIn⁠ | ⁠Instagram⁠ Follow Good Press on Socials: ⁠LinkedIn⁠ | ⁠Instagram⁠ This podcast is an MHH Media production. Get to know ⁠MHH Media!⁠ Want more fun marketing content? ⁠Check out the Marketing Happy Hour podcast.

Ready to elevate your influence, amplify your impact, and get Good Press for your good work? You’ve come to the right place. Welcome to The Good Press Pod, your purpose-driven PR podcast. Every Monday, join your host and founder of Good Press, Lindsey Habenicht, as she shares tactical public relations tools to help entrepreneurs tell their stories, grow their business, and make a meaningful difference. In this episode, Lindsey introduces the Good Press Pod, gives a high-level overview of public relations, shares her personal journey from political communications to founding Good Press, and emphasizes the importance of thought leadership in shaping a compelling PR strategy. Here’s a peek at what’s in the episode: [00:03:45] - Lindsey discusses her career pathway from political communications to leading a nonprofit, and the desire for more impact-driven work. [00:09:06] - Lindsey explains how she reimagined public relations as a way of using influence to inspire impact. [00:11:27] Lindsey shares the role of public relations to build authenticity, \relationships, and loyalty, and outlines a plan of action where meaningful messaging is woven into your brand DNA. [00:15:07] Lindsey gives her best advice for crafting a public relations strategy from scratch, leaning on thought leadership and legacy building. Grab your notepad and listen in to the very first episode of The Good Press Pod!  ### Say hi! DM us on Instagram and share your favorite moments from this episode so we can connect!  Love The Good Press Pod? Please consider rating the show and leaving a review to help us move forward and create more meaningful content for you! Download our FREE Good Press Social Impact PR Playbook to start your impact-focused PR strategy today. Get the latest and greatest from The Good Press Pod straight to your inbox. Join our email list! Interested in working with the Good Press team in 2024? Check out our client interest form. Connect with Host, Lindsey: LinkedIn | Instagram Follow Good Press on Socials: LinkedIn | Instagram This podcast is an MHH Media production. Get to know MHH Media! Want more fun marketing content? Check out the Marketing Happy Hour podcast.