The Lawn Care CEO podcast artwork

PODCAST · business

The Lawn Care CEO

We believe that every college drop out, accidental entrepreneur and lawn mowing maven can become a wildly successful CEO.   Every week we will discuss how to increase profitability while simultaneously spending less time and having fewer headaches.  Join 7-figure business coach, Dan Ralphs and life long lawn care CEO, Aaron Suttenfield to chart your course to becoming a $1M lawn care CEO. 

  1. 51

    He Bought a $400K Business for $45K, Doubled His Profit, and Never Ran a Single Ad

    Send us Fan Mail23% growth. Net profit doubled. $1.5 million in revenue. No advertising budget.Jason James of Turf 212 in Greenville, South Carolina is doing something most lawn care owners think is impossible — scaling fast while keeping the bottom line healthy, and doing it almost entirely on word of mouth and relationships.In this episode, Jason sits down with Dan Ralphs and fractional CEO coach Miranda to walk through exactly how he got here — the business purchase that changed everything, the cash flow moves that unlocked his profit, and the mindset shifts that turned a guy who just wanted to work hard into a CEO with a real vision for the next decade.If you're grinding to hit your next milestone and wondering why the numbers aren't reflecting the work you're putting in, this episode is for you.🔗 Follow Us!FacebookInstagramTiktokYoutube

  2. 50

    How to @#$%ing Get Ranked on Google

    Send us Fan MailRight now, someone in your town just typed "lawn care near me" into Google.Three names showed up. Yours wasn't one of them.They picked somebody else. They scheduled. They paid. And that company didn't do anything special to earn it — they just knew how to play a game you haven't learned yet.That's what this episode is about.Dan Ralphs and Sam Gustin — fractional CEO coach, Missile Defender of the Year, and founder of Troops Mowing — sit down to teach you exactly how Google decides who shows up in the Map Pack and who stays invisible. No fluff, no theory. Just the four pillars Sam has used to rank Troops Mowing in the top three locally without paying for a single sponsored ad.If you're serious about growing your lawn care or lawn treatment business through Google, this episode is non-negotiable.What you'll learn:What the Google Map Pack is and why it's the only real estate that matters in local marketingThe three factors Google weighs when deciding who ranks: relevance, distance, and prominenceWhy your business name could be quietly tanking your Google rankingsHow to build a review strategy based on frequency — and stay compliant with Google's April 2026 updateWhy a physical address pin is one of the highest-leverage moves you can makeHow to use your Google Business Profile category to capture seasonal leads your competitors are missingWhat a high-converting lawn care website actually looks like — with two real examplesSomeone in your market is winning on Google right now. This episode is how you take that spot.🔗 Follow Us!FacebookInstagramTiktokYoutube

  3. 49

    The Simple Sales Script That Took This Lawn Care Company From 33% to 84% Close Rate

    Send us Fan MailAaron Suttonfield watched his close rate fall from the low 50s all the way down to 33% — and he knew marketing wasn't going to save him. So he fixed the thing closest to cash first: his sales process.In this episode, Aaron breaks down exactly what he changed to go from 33% to as high as 84.8% close rate at RDS Lawn Care. New team structure, a three-tiered program, a dead-simple phone script, and one counterintuitive pricing move that made the elite program the easiest sell on the menu.If your close rate is soft, your phone coverage is inconsistent, or your sales process hasn't been touched in years — this episode is the one.You'll learn:Why fixing your close rate beats buying more leads every timeThe three-program structure that boosted elite program signups from 35% to 60%A phone script that measures the property live and closes in one callWhy upselling is quietly killing your conversion rateHow to staff your phones when you can't afford a full-time sales rep🔗 Follow Us!FacebookInstagramTiktokYoutube

  4. 48

    He Had 1,900 Five-Star Reviews and Almost Quit. Here's Why.

    Send us Fan MailYou can hit $2M in revenue, collect 1,900 five-star reviews, and still be one resignation away from watching it all fall apart. That's not a hypothetical. That's Kyle Flanagan's story.Kyle built Lawn Ace in Augusta, Georgia into a multimillion-dollar fertilization and weed control company. Great brand. Loyal clients. Strong team — until the ops leader who held everything together walked out after 13 years. Suddenly Kyle was back in the weeds, burning out, and asking himself if it was time to exit.In this episode, we trace his full journey — $9/hour spray tech to franchise owner to starting over at zero in 2019 — and what finally changed when he stopped building around people and started building around seats.The finish line isn't revenue. Go do more good.🔗 Follow Us!FacebookInstagramTiktokYoutube

  5. 47

    How to Start (or Fix) a Lawn Care Business the Right Way

    Send us Fan MailDan skipped church to help a buddy plan a pest control business — and ended up laying out the exact blueprint every lawn care business owner needs to build a scalable, profitable company. In this episode of the Lawn Care CEO Podcast, head coach Dan Ralphs walks you through the four foundational steps every owner needs to nail, whether you're starting a lawn care business from scratch, launching a new division, or trying to figure out why you feel stuck early on.You'll learn the three core business models in residential lawn care — mowing and maintenance, project work (landscape installation, irrigation, lighting), and fertilization and weed control — and the unique scaling challenge hiding inside each one. Dan breaks down why mowing companies live and die by labor, why project work demands elite sales and design talent, and why fertilization and weed control comes down to one thing: client acquisition.Then he gets practical. How to price your lawn care work so your cost of goods, gross margin, and hourly rate actually pencil out. How to build a minimum viable lawn care business — wrapped truck, door hangers, simple website, basic CRM — without blowing cash on equipment you don't need yet. And finally, Dan introduces his Ripcord Protocol: the exact checklist you and your spouse should build before you leap from side hustle to full-time lawn care entrepreneur.If you're serious about building a scalable, profitable lawn care business — the kind that could be worth a million bucks in three years — this episode is the map. Grab a notebook. And go do more good.🔗 Follow Us!FacebookInstagramTiktokYoutube

  6. 46

    How to Be the Lawn Care Success Whisperer

    Send us Fan MailThere is a reason why some leaders make it look easy but the truth is that it isn’t what is going on in their business but something else.  In this mindset shifting episode, we will show you why everything some lawn care leaders touch seems to turn to gold!🔗 Follow Us!FacebookInstagramTiktokYoutube

  7. 45

    From 89 to 800 Turf Clients in 24 months

    Send us Fan MailHow do you scale a turf business fast without burning out or guessing your way through it?Will Hall, founder of Hippo Turf Care, shares how he went from 89 clients to nearly 800 in just two years—starting as a side hustle and going all-in with real risk on the table.From branding that actually sticks to handling leads, hiring a VA, and doing “all the things” early on—this episode breaks down what really moved the needle.If you’re in the early stages or trying to break through your next ceiling, this episode gives you a real look at what it takes—mentally, operationally, and day-to-day.🔗 Follow Us!FacebookInstagramTiktokYoutube

  8. 44

    Why a Non-Lawn Care Guy Has a Lawn Care Podcast

    Send us Fan MailSeason 3 starts here. We're telling the full story — how a non-lawn care guy ended up with a lawn care podcast, why it works, and why you should absolutely care.  Plus, it’s a good story.🔗 Follow Us!FacebookInstagramTiktokYoutube

  9. 43

    Meet Our New Coach – A Million-Dollar Lawn Care CEO

    Send us Fan MailWe’re excited to welcome our new coach, Sam Gustin, to the Lawn Care CEO team.Sam is a US Army veteran, former Missile Defender of the Year, and the founder of a million-dollar lawn care company, Troops Mowing.In this episode, we talk through his story, how he made the jump from military service to entrepreneurship, and the lessons he picked up while running a fast-growing company. You’ll hear how he thinks about leadership, team structure, and building a business that can handle real growth.Want to achieve how Sam was able to grow his lawn care business? Visit www.lawncareceo.com to book a call or email us at [email protected] to get started. 🔗 Follow Us!FacebookInstagramTiktokYoutube

  10. 42

    How One Lawn Care Owner Doubled Revenue in 12 Months

    Send us Fan MailStruggling to grow your lawn care business past that plateau? In this episode of the Lawn Care CEO Podcast, we sit down with Jude Salvaggio of Tyler Landscape Maintenance, a small business owner who transformed his company and increased sales by over $100K in just 12 months.Jude shares how he went from $150K to nearly $300K in revenue by narrowing his services, implementing a CRM, and leveraging simple marketing tactics like Google reviews and QR codes. We break down the practical steps he took, the mindset shifts that made the difference, and how small changes can create big results!If you’re like Jude and in that $150K–$300K bracket but need some support to scale faster, our DIY Membership Program is built for you!It’s an all-in-one portal with step-by-step tools, templates, and resources to run your business smarter. Since you listened to this episode, you can get your first month free ($97/month after) using code PODCAST at checkout. 👉 Get access here: https://www.lawncareceo.com/diymembership🔗 Follow Us!FacebookInstagramTiktokYoutube

  11. 41

    Maximizing Profits with Early Order Planning: A Lawn Care CEO's Secret to Financial Health

    Send us Fan MailIn this episode of the Lawn Care CEO Podcast, Dan Ralphs and Aaron Suttenfield sit down with Brian Christensen, CEO of Brian Pest Control. With nearly three decades of experience, Brian explains how early order planning (EOP) has been one of the smartest moves for protecting margins and keeping his company financially strong.He breaks down how EOP can cut material costs by up to 10%, why managing inventory and product ordering directly impacts profitability, and how building reliable systems sets a company up for long-term stability. Brian also shares how he balances agronomy with customer service and growth, along with his approach to perseverance, culture, and organization.Whether you’re running a small team or a multi-branch operation, this episode gives you clear steps you can use to save money, manage costs, and build a lawn care business that lasts!Subscribe for more practical insights on growing your business, building leadership, and reaching financial freedom.🔗 Follow Us!FacebookInstagramTiktokYoutube

  12. 40

    AI Take Over: What Happens When I Ask AI to Do Our Podcast

    Send us Fan MailWhat happens when AI takes over our podcast? This episode of the Lawn Care CEO Podcast isn’t just Dan talking about AI—it’s AI creating the episode. And it might change how you think about running your lawn care business.We’ve been experimenting with practical ways lawn care business owners can use AI to save time, systemize their companies, and make better decisions. Today, we’re pushing it further. Dan introduces you to “Lippy,” our AI built on 300+ coaching calls, podcasts, and training documents from Lawn Care CEO. Lippy doesn’t just give answers—it creates a full podcast episode summarizing years of our content. These are tools you can start using today to make your business smarter and stronger.Subscribe to the Lawn Care CEO Podcast for more real strategies to grow from operator to CEO. And if you’re ready to take the next step, grab your free Scalability Health Assessment! Email us at [email protected]. 🔗 Follow Us!FacebookInstagramTiktokYoutube

  13. 39

    Secrets to a $10M Lawn Care CEO Mindset

    Send us Fan MailIf you’re running a $1M lawn care business and want to grow it to $10M, this episode breaks down what actually needs to change to make that leap. Dan and Miranda talk through the mindset shifts and leadership habits that separate stuck operators from confident CEOs. They explain why focusing only on top-line sales can hold you back, and how shifting your attention to profit and efficiency changes the game. You’ll hear how moving from daily problem-solver to system-builder frees you up to lead, and why developing leaders inside your team is one of the most important things you can do if you want to scale. They also cover how personal growth is tied to business growth—and what happens when you ignore it. If you're aiming for long-term growth and a business that can run without you, this episode is for you!Got thoughts or questions? Email us at [email protected]👉🏻 Book a FREE coaching call with us here🔗 Follow Us!FacebookInstagramTiktokYoutube

  14. 38

    The 5-Step Escape Plan from the Time Trap

    Send us Fan MailFeeling like your lawn care business is running your life? Like there’s never enough time to finish everything on your list? In this episode of The Lawn Care CEO Podcast, COO Dan Ralphs and Head Coach Miranda Daigneault break down how lawn care owners can take back control of their time—and it starts with building a profitable business.They talk about the real reason behind Chronic CEO Fatigue, how to stop being the one always plugging leaks, and what it actually looks like to run a business that doesn’t run you into the ground.You’ll get clear advice on:Why profitability is the first step to buying back your timeHow to hire the kind of team that gives you margin, not more workWhat simplifying your systems really meansWhy staying stuck “in the work” is killing your growthIf you're tired of being the firefighter in your own business and want to get your time and energy back, start here.📩 Want help building a profitable business that runs without you having to be in every detail? Book a free consult.🔗 Follow Us!FacebookInstagramTiktokYoutube

  15. 37

    When will AI reach Lawn Care?

    Send us Fan MailIs robotic mowing the future of lawn care? Spoiler alert: It's already here. And it's changing everything. In this episode of the Lawn Care CEO Podcast, we sit down with Michael Mayberry, Director of Customer Success at Scythe Robotics, to talk about the real state of robotic mowing. For years, people have said, “It’s five to ten years away.” But let’s be honest—they’ve been saying that for five to ten years.So what’s actually happening right now? Robotic mowers are already changing how landscaping companies operate. We dig into what that means for crew size, ROI, and the hiring challenges every owner’s feeling. This tech isn’t about replacing people—it’s about using automation to make your team more effective. If you’re serious about growing your landscaping business and want to stay ahead, this episode needs to be on your list. The CEOs who win tomorrow are the ones making smart calls today.  🎯 Listen in now—and start thinking like the CEO your business needs. 🔗 Follow Us!FacebookInstagramTiktokYoutube

  16. 36

    Automations for Beginners

    Send us Fan MailSick of being the only one doing everything in your lawn care business? You're not alone—and this one’s for you. In today's episode, we brought on Brian Schlichting, founder of Spraye, to talk about how smart automation can take real weight off your shoulders.We got into the automations that actually save time, how to build stronger customer relationships right from the first interaction, and how upsells should be as simple as a click. We also covered one move most owners are ignoring—reaching back out to canceled customers. There’s real money sitting there, and most folks never touch it.Brian shared what to look for when choosing software, how to make sure it works for you, and how to stop it from becoming just another thing to manage.Give it a listen and ask yourself: what’s one thing we can automate this week?🔗 Follow Us!FacebookInstagramTiktokYoutube

  17. 35

    Cell Phone–Free Vacation Days: The True Story of Handing a Business Over to a GM

    Send us Fan MailFrom Firefighter to Full-Time Owner: How Tom Built a Lawn Business That Runs Without Him?In this episode, we’re joined by a special guest—Tom Gillespie, owner of Complete Lawn Care out of Tulsa, Oklahoma. Tom recently hit a milestone most lawn care owners only talk about: he stepped completely out of the day-to-day and into the true owner’s seat.We break down what it really took to build a business that runs without him. From finding and developing the right General Manager, to building trust, to getting his hiring process dialed in—Tom lays it all out.He shares how he uses his tools, what he actually asks in his one-on-ones, and why a learning culture—not micromanagement—is the long-term strategy that works.If you're serious about building a company that runs without you, this episode is for you!Tom said it best: “The best time to plant a shade tree was 20 years ago. The second best time is today.”Watch the episode, then drop a comment with the leadership move you’re committing to this quarter.🔗 Follow Us!FacebookInstagramTiktokYoutube

  18. 34

    Financial Baby Steps

    Send us Fan MailYou Don’t Need More Revenue—You Need THISToo many lawn care business owners think the answer to their problems is more sales, more clients, or more revenue. But here’s the truth: it’s not about making more money—it’s about managing the money you already have.In this episode of the Lawn Care CEO Podcast, Head Coach Dan Ralphs and CEO Aaron Suttenfield break down the 6 baby steps every lawn care business must take to go from critical financial condition to true wealth-building mode—and why skipping to step 6 is where most businesses go wrong.This isn’t theory—it’s what we’ve lived, coached, and proven with hundreds of companies. You’ll walk away with a practical, step-by-step plan to assess your financial health and build a business that not only pays you—but powers your long-term dreams.🎯 Want a copy of the 6 steps? Email us at [email protected] and we’ll send it to you.💬 Need help getting your business out of financial stress? Visit www.lawncareceo.com and book a free discovery call with one of our coaches.👂 Thanks for being part of our growing group of tens of tens of listeners. We’re honored to serve you. Go do more good. 🔗 Follow Us!FacebookInstagramTiktokYoutube

  19. 33

    Budgeting, Book Keeping and Bears, Oh My... Making Finance Less Scary

    Send us Fan Mail💥 You're losing money if you don’t know your numbers — here’s how to fix that.Too many lawn care business owners are running off gut instinct and crossing their fingers when it comes to money. In this episode of the The Lawn Care CEO Podcast, we’re announcing something we’ve been building behind the scenes: The Lawn Care Books — our new bookkeeping service built specifically for lawn care companies. We’re joined by Jennifer, our CFO Consultant, who’s been working closely with us to bring this service to life and help owners finally get clarity on their financials.We talk through why most owners don’t fully understand their P&L, how DIY bookkeeping or relying on untrained staff can eat into profits, and what it looks like to get real financial support without bringing someone in-house. Lawn Care Books was built for lawn care CEOs who are done guessing, done scrambling during tax season, and ready to clean up their numbers so they can make smarter decisions and grow with confidence.You’ll hear how the service works, why it’s different from generic bookkeeping options, and how to claim your free P&L review and get your first month free—no onboarding fee, no catch.  The free P&L review is only available to those who book this week, and spots are limited. Head to www.lawncarebooks.com/freebie or email us at [email protected] to get started.Make sure to like, comment, and subscribe for more real talk about building a business that actually works for you.🔗 Follow Us!FacebookInstagramTiktokYoutube

  20. 32

    55 questions to determine if you're ready to scale or NOT

    Send us Fan MailIs your lawn care business actually ready to scale—or are you just dreaming about the Boston Marathon while you're still winded from the stairs?In this episode, we walk through 55 critical questions every lawn care business owner should be asking to assess whether their company is actually ready for growth. We’re not talking about surface-level fluff — this is the hard look at what’s working, what’s broken, and what you need to fix before you start chasing big goals.We share the same assessment we use inside our coaching program to help owners get clear on where they stand and what needs to change. Whether you’re aiming for $1M or $10M+, it all starts here.👉 Want a copy of the full assessment? Email us at [email protected] and we’ll send it over.Don't forget to subscribe and hit the bell for more expert advice on business growth, finance, and entrepreneurship!🔗 Follow Us!FacebookInstagramTiktokYoutube

  21. 31

    Interview with Financal Guru Greg Crabtree

    Send us Fan Mail🚨 Unlock the Secrets of Business Profitability with Greg Crabtree 🚨In today’s episode of the Lawn Care CEO Podcast, we sit down with a true industry icon—Greg Crabtree, the author of Simple Numbers, Straight Talk, Big Profits and Simple Numbers 2.0. If you’re a business owner struggling with your financials or just looking to level up your financial literacy, this conversation is for you!From his journey as a chicken farmer to becoming a financial guru, Greg shares his wisdom on how to approach business numbers in a way that truly impacts your profitability. We dive into critical topics like Labor Efficiency Ratios (LER), Return on Invested Capital, and why knowing your numbers is the key to unlocking growth.We are HUGE fans of Greg and have read his books multiple times, so having him on the show is a true honor for us. Greg’s approach to simplifying complex financial concepts is truly eye-opening—don’t miss out on these insights that can change the way you think about your business finances forever!📚 Check out Greg's books:Simple Numbers, Straight Talk, Big ProfitsSimple Numbers 2.0For more from Greg, visit simplenumberscri.com or contact him through their website for insights on how to transform your financial practices.🔗 Follow Us!FacebookInstagramTiktokYoutube

  22. 30

    From Addict to $5M Commercial Legend

    Send us Fan MailWhat does it look like to grow a solid business while working through some of the toughest personal battles?In this episode of the Lawn Care CEO Podcast, we sit down with Brent Moore, owner of Outdoor Living Southeast in Valdosta, Georgia. Brent runs a strong commercial lawn care company now, but his story didn’t start there. He opens up about his past with addiction, the road to recovery, and how he built his business one step at a time.We get into his shift from residential to commercial work, what it takes to land (and keep) big contracts, and how personal growth shows up in the way you lead and serve your team.If you're building for the long haul, this one's worth a listen.And if you or someone you know is struggling with addiction, check out https://www.redeemedliving.info — there’s help out there.🔗 Follow Us!FacebookInstagramTiktokYoutube

  23. 29

    People are WOW

    Send us Fan MailWhat makes someone actually inspiring as a leader? Not just a good manager, not just someone who gets results—but someone people want to follow.In this episode, we’re talking about the heart of the business. The stuff that doesn’t show up on a P&L but determines whether people stick around or check out. We're sharing what we believe makes a leader truly inspiring, how to communicate your “wow,” and what messages your team needs to hear consistently.We’ll break down the habits and behaviors that help create a strong culture—one where people care, show up, and grow.If you're working on building a team that’s all in, this one's for you.🔗 Follow Us!FacebookInstagramTiktokYoutube

  24. 28

    A 500K Profit Turn Around in 1 Year

    Send us Fan MailThis father-son duo is CRUSHING it—and their numbers prove it.In our latest podcast episode, we sat down with John and Bryce Molloy from Molloy Landscape—a dynamic father and son team who's been putting in the work and seeing amazing results.Since joining our coaching program, John’s business has completely transformed—over $500K in profit in just one year, streamlined expenses, and most importantly, total clarity on their numbers. We’ve also had the privilege of coaching not just John, but also his son Bryce—helping him grow into a confident, capable leader!Tune in now and hear how coaching helped transform their business.🔗 Follow Us!FacebookInstagramTiktokYoutube

  25. 27

    A Problem Solving Mindset that Works Every Time

    Send us Fan MailIn today’s podcast, we’re talking about a decision-making model that’ll change how you solve problems in your business—especially when you don’t know what’s really going on.It’s borrowed from the way doctors think.They don’t react. They assess, diagnose, and treat based on real data—not guesses. That same mindset can help you stop spinning your wheels and start solving the right problems.If you’re just reacting to symptoms without fixing the root cause, you’re gonna stay stuck in the same loop.This episode will walk you through the steps doctors use to figure out what’s wrong—and how you can use that same process to lead smarter, make better calls, and actually move your business forward.🔗 Follow Us!FacebookInstagramTiktokYoutube

  26. 26

    New Year, New Coach, New Program

    Send us Fan MailIn this episode of The Lawn Care CEO Podcast, we’re thrilled to introduce you to our new coach, Miranda! 🎉 Miranda is joining us as our third coach, and she’s bringing her elite coaching methodology to help lawn care businesses thrive.With over 100+ business owners coached in both 1:1 and group settings, Miranda has a unique ability to simplify complex systems, making them approachable and actionable. Her focus on organizational behavior and business structure is next-level—powerful, yet easy enough for any business owner to implement. Whether you're analytical, creative, or somewhere in between, her strategies work for everyone. We’ll also give you a sneak peek at our exciting new program for 2025 – ✨ The Catalyst Program: Designed for startups and companies making $0–$350K. If you’re stuck in the field, running a 1–2 crew operation, and don’t know the next steps, this program will give you the tools to level up. If you feel that this is for you, click here to apply for the Catalyst Program: https://lawncareceo.com/catalyst🔗 Follow Us!FacebookInstagramTiktokYoutube

  27. 25

    Lawn Care Mergers & Acquisitions Explained with Matt Stemmler

    Send us Fan MailIn this episode of The Lawn Care CEO podcast, Matt Stemmler joins us to talk about mergers and acquisitions (M&A) in the lawn care industry. With a background in engineering and finance, Matt brings a unique perspective to helping business owners connect with the right investors. We cover the current state of the lawn care M&A market, the types of deals business owners can explore, what drives valuation, how the sale process works, and the critical role of an industry-focused M&A advisor.Have questions about M&A in the green industry or want to connect with Matt? Reach out to him directly through the links below ⬇️Email Address: [email protected]: https://principium-whiteoak.comLinkedIn: https://www.linkedin.com/in/mattstemmler🔗 Follow Us!FacebookInstagramTiktokYoutube

  28. 24

    How a Virtual Assistant transformed our business

    Send us Fan MailWhen you’re starting out in business, it often feels like you’re short on time, money, or both.  That's why we're bringing you a little “hack” that changed the game for us in the lawn care industry—hiring a virtual assistant (VA). In this episode, we sit down with our very own VA, Via, who’s been handling the back end of The Lawn Care CEO—everything from admin tasks and social media to marketing and day-to-day operations. We’re talking about how hiring a VA has changed our business, the benefits we’ve seen, the costs involved, and why it might be a smart move for you too. Plus, we’re excited to introduce our latest offering: Our VA Matchmaking Program! If you’re looking to hire your first VA and don’t know where to start, we’ve got you covered. Our program is designed to save you time and guide you step-by-step in finding, hiring, and onboarding the perfect assistant for your business!Learn more about our VA Matchmaking Program here:https://www.lawncareceo.com/vamatchmaking.html🔗 Follow Us!FacebookInstagramTiktokYoutube

  29. 23

    Should You Buy Another Business? Here’s What to Consider

    Send us Fan MailIn today’s episode, we talk with Jason Dorsey, CEO of Turf Magic, about mergers and acquisitions (M&A) for lawn care businesses. When organic growth slows down, M&A can be a great way to expand. Jason shares how he got into M&A, what to look for when buying a business, and the red flags to avoid.Whether you’re a new business owner or looking to grow, this episode covers the basics of business acquisitions and how to decide if M&A is right for you.Follow Turf Magic:Facebook: https://www.facebook.com/turfmagicInstagram: https://www.instagram.com/turfmagicgeorgia🔗 Follow Us!FacebookInstagramTiktokYoutube

  30. 22

    How to Manage Your Costs and Boost Your Profits for 2025

    Send us Fan MailIn today’s video, we’re getting back to the basics of running a successful business by focusing on costs and profitability. It’s not just about bringing in revenue; you need to know how much it costs to deliver your product or service and ensure that your profits are healthy. Profitability is what allows your business to grow, avoid debt, and stay financially strong.We’ll also talk about why it’s important to start planning your 2025 budget now. As your business grows, your systems should make you more efficient, but you need to understand the key numbers to keep things on track.If you're currently managing your books on your own and need support, send us an email at [email protected].🔗 Follow Us!FacebookInstagramTiktokYoutube

  31. 21

    Start Small, Win Big: Lessons from Jonas Olson

    Send us Fan MailIn this episode, we’re joined by Jonas Olson from Turf Badger, who shares his journey of starting and growing his lawn care business. Jonas shares the importance of having a big vision, getting others to believe in it, and showing them how it can be done. We also discuss the 4 main responsibilities of a CEO: setting the vision, building a strong team, managing money, and running good marketing! Jonas also shares valuable lessons he's learned along the way, like focusing on a smaller market before expanding and doubling down on your efforts for maximum results. Plus, we explore the latest marketing strategies, including the power of social media and how creating content can help grow your business!Don't forget to subscribe to Jonas Olson here:Pest Control Millionaire: https://www.youtube.com/@pestcontrolmillionaireTurf Badger: https://www.youtube.com/@turfbadger🔗 Follow Us!FacebookInstagramTiktokYoutube

  32. 20

    How to Overcome CEO Burnout

    Send us Fan MailIn today’s podcast episode, we’re talking about something many CEOs experience but rarely discuss—Chronic CEO Fatigue (CCF). It’s that feeling of being constantly overwhelmed and stressed as a business leader.Sometimes, feeling overwhelmed comes from making your business too complex. It’s not that you can’t handle it, but the more complicated things get, the more stressful they become. Simplifying your business can help ease that burden.If you’re dealing with Chronic CEO Fatigue, don’t be afraid to ask for help. Whether it’s from a coach, a friend, or family, getting support can make all the difference. Get to know how you can combat CCF by watching this new podcast episode—we hope this video helps you manage CCF and lead your business with more confidence.🔗 Follow Us!FacebookInstagramTiktokYoutube

  33. 19

    The Importance of Team Culture in Growing Your Business

    Send us Fan MailIn this episode, we sit down with Greg Harris, the founder of Leap Frog Land Care, who shares his inspiring journey from working for someone else to running his own successful company in the green industry. Greg opens up about how he built strong relationships with his former employers and how these connections helped him when he started his own business.We will explore why building strong partnerships is so important and how these connections can have a big impact on your business. Greg also reveals his approach to building a great team and company culture, sharing when and how he started laying the groundwork for success.Follow Leap Frog Land Care:Facebook: www.facebook.com/leapfroglandWebsite: www.leapfroglandcare.com🔗 Follow Us!FacebookInstagramTiktokYoutube

  34. 18

    How Healthy Is Your Lawn Business? 5 Key Areas to Evaluate

    Send us Fan MailIn this podcast episode, we’re going to help you check the health of your business. Think of us as business doctors, and your company as our patient. We’ll look at 5 Key Areas to see if your business is doing well or if it needs some help.What We'll Cover:Leadership: Are you leading your team effectively?Sales/Marketing: How are you bringing in and keeping customers?Team: Do you have the right people in the right jobs?Finance/Bookkeeping: Is your financial setup strong and ready for growth?Customer Service/Production Systems: Are your systems keeping customers happy?By the end of this episode, you’ll know how healthy your business is and what steps you can take to make it even better. This is a great opportunity for self-assessment, especially for lawn care business leaders. Let’s get started!Get access to our FREE Pricing Profitable Work 101 Course here:https://www.lawncareceo.com/pricing101.html🔗 Follow Us!FacebookInstagramTiktokYoutube

  35. 17

    How to Know It's Time to Hire Your First Employee

    Send us Fan MailFind out the best practices for hiring your first employee, from knowing when to hire to ensuring they are well-equipped to contribute effectively to your business. Hiring the right employee can help take your business to the next level. 🔗 Follow Us!FacebookInstagramTiktokYoutube

  36. 16

    How to hire the right employees for your lawn business?

    Send us Fan MailIn this video, learn how to hire the perfect employees for your lawn care business and improve your overall hiring process! Learn the benefits of slow, committed hiring and how it can make your life easier.Email us at [email protected] to get a sample hiring ad that will attract the right candidates! #HiringTips #BusinessAdvice #LawnCare🔗 Follow Us!FacebookInstagramTiktokYoutube

  37. 15

    Why don't lawn care companies make money? (Part 2)

    Send us Fan MailThere are two halves of making sure that we are profitbable, in today's episode we are going to talk about the expense side of the business.  COGs, overhead and debt, oh my!Join us live at AutoCamp in Cape Cod, MA, for a two-day Bootcamp designed to help you grow your lawn care business. This event, in partnership with Harrell's and Spraye, will provide you with the tools and strategies needed for your lawn care business.  Register for free here: https://harrellsllc538.lpages.co/bbb-cape-cod/🔗 Follow Us!FacebookInstagramTiktokYoutube

  38. 14

    Coming Soon: Lawn Care CEO in Person Opportunity

    Send us Fan MailExciting News! Join us for a two-day Business Building Bootcamp designed to help you grow your lawn business with coaching from The Lawn Care CEO, Spraye, and Harrell's.This event is meant to be a one-stop shop to help you understand what it takes to run or scale a successful fertilization and weed control division.All for free!When: August 22 & 23Where: AutoCamp, Cape Cod, MARegister here today: https://harrellsllc538.lpages.co/bbb-cape-cod/🔗 Follow Us!FacebookInstagramTiktokYoutube

  39. 13

    Why don't lawn care companies make money? (Part 1)

    Send us Fan MailThe sad truth is that at the end of the year a lot of lawn care companies don't have any money left in the bank.  We at the Lawn Care CEO are on a crusade to end such things.  In this special two-part episode, we discuss the first of two reasons you too may be left cashless at the end of the year. Get our free Pricing Profitable Work Course Here:https://www.lawncareceo.com/pricing101.html🔗 Follow Us!FacebookInstagramTiktokYoutube

  40. 12

    The Surprising Fundamentals All Lawn Care Companies Need to Get Right

    Send us Fan MailNo matter what your marketing budget, there are certain marketing fundamentals that we should all be getting right.  They are key activities we should maximize and prioritize above all other marketing expenses.  They work for companies that are just getting started and for companies that are scaling.  Time to put fuel in the rocket ship and take off!🔗 Follow Us!FacebookInstagramTiktokYoutube

  41. 11

    How to Think Like a CEO (Cornerstone Podcast)

    Send us Fan MailA Cornerstone Podcast stands out because it teaches some of the foundational principles that we base all of our other coaching on. If you are going to only listen to one or two of our podcasts, this is definitely one you don't want to miss! Here we give you the overview of all the key things you should think about as a CEO. We have literally helped hundreds of companies scale by using the Elite Business Growth Method that we outline here. Don't miss it!🔗 Follow Us!FacebookInstagramTiktokYoutube

  42. 10

    Creating a Culture of Accountability

    Send us Fan MailHave you ever had someone on your team that was a lovable loser. It might have even been a family member or friend. Someone who you love as a person but who is underperforming as an employee. In this episode, we are going to talk about how you handle that situation and create a culture of accountability. We also give details on how to lead your weekly leadership meetings. FYI, if you want the KPI Scorecard we reference, email [email protected] and ask nicely for it. 🔗 Follow Us!FacebookInstagramTiktokYoutube

  43. 9

    How to Create a Purpose Driven Small Business

    Send us Fan MailHave you ever felt like your employees are doing as little as possible? In this episode, hear stories of people who are successfully inspiring their staff to give more... including giving up vacation days and coming in on Saturdays! Some of these tactics may even end up inspiring you to work harder.🔗 Follow Us!FacebookInstagramTiktokYoutube

  44. 8

    Culture Eats Strategy For Breakfast w/ Sam Bradford

    Send us Fan MailExcited to spend time with Sam Bradford who helped to build the incredible culture of Dutch Bros Coffee in Arizona. In this episode, we discuss how we as leaders can begin to craft a culture that retains employees and makes your business a talent magnet!🔗 Follow Us!FacebookInstagramTiktokYoutube

  45. 7

    How Do I Start a Fertilization & Weed Control Division this Year?

    Send us Fan MailFertilization is a profitable division. In this episode, we lay out how a mowing-only guy could start a fertilization and weed control division. With special guest Cort Hall, we talk about various aspects of the fert. business, including: The differences between mowing and fertilization companies, The potential of diversifying services The importance of building a strong team.  Logistics and costs of setting up a fertilizing truck The role of good customer service  The benefits of utilizing a CRM system.🔗 Follow Us!FacebookInstagramTiktokYoutube

  46. 6

    Is This the Most Profitable Division in Lawn Care?

    Send us Fan MailWhen working in business we should ask ourselves three things to determine the value of any division in our business:Is it simple to deliver?Does it offer recurring revenue?Is it profitable?In today’s episode we talk about one division that checks all the boxes and may have you change the way you think about the services you offer.🔗 Follow Us!FacebookInstagramTiktokYoutube

  47. 5

    Performance Based Pay ?!?

    Send us Fan MailWe put P4P on trial (sort of) and dig into why performance based pay may be a total game changer for your lawn care business.  We ask:What about two-man teams?Will people want to leave?What if quality suffers?WARNING: You may leave this podcast wanting to install performance based pay!🔗 Follow Us!FacebookInstagramTiktokYoutube

  48. 4

    Removing the Bottleneck

    Send us Fan MailAs we travel the country, talking with business owners one of our favorite questions to ask is: "What is the bottleneck?" Or, "What is your #1 roadblock?" The answer often comes back as a one word response, "me". In this episode, we discuss four key behaviors that highly successful CEOs do to remove this pesky bottleneck.  🔗 Follow Us!FacebookInstagramTiktokYoutube

  49. 3

    Lessons From The Road

    Send us Fan MailOver the last 2 months, we have traveled the country getting to know some incredible 1 Million + Lawn Care companies. In this episode we teach you 4 big lessons we learned on the road. And we also start a new crusade!! 🔗 Follow Us!FacebookInstagramTiktokYoutube

  50. 2

    What Makes A Healthy Lawn Care Business?

    Send us Fan MailWhen you go to the hospital the first thing the doctor does is to take your vitals.  What are the vitals that make a healthy lawn care business?  In this episode, we unpack what makes a healthy lawn care business.  This is your chance to take a hard look at your business to see how healthy your business is!🔗 Follow Us!FacebookInstagramTiktokYoutube

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ABOUT THIS SHOW

We believe that every college drop out, accidental entrepreneur and lawn mowing maven can become a wildly successful CEO.   Every week we will discuss how to increase profitability while simultaneously spending less time and having fewer headaches.  Join 7-figure business coach, Dan Ralphs and life long lawn care CEO, Aaron Suttenfield to chart your course to becoming a $1M lawn care CEO.

HOSTED BY

Dan Ralphs and Aaron Suttenfield

Frequently Asked Questions

How many episodes does The Lawn Care CEO have?

The Lawn Care CEO currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is The Lawn Care CEO about?

We believe that every college drop out, accidental entrepreneur and lawn mowing maven can become a wildly successful CEO.   Every week we will discuss how to increase profitability while simultaneously spending less time and having fewer headaches.  Join 7-figure business coach, Dan Ralphs and life...

How often does The Lawn Care CEO release new episodes?

The Lawn Care CEO has 50 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to The Lawn Care CEO?

You can listen to The Lawn Care CEO on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts The Lawn Care CEO?

The Lawn Care CEO is created and hosted by Dan Ralphs and Aaron Suttenfield.
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