The Limelight Podcast

This week, Chandler, Lauren, and guest Jackson dive into the 7-step sales pipeline, how to handle tough client objections, and the tools that make closing deals easier. We also chat spring music drops, wild weather, AI-generated images, and Nintendo Switch 2 rumors. Plus: real sales scenarios, DLM service spotlights, and a listener Q&A!

It’s time for the Limies! In this special awards show episode of The Limelight Podcast, Chandler, Lauren, and Julia hand out honors to the standout moments, trends, and personalities that shaped the world of influencer marketing this year. From viral campaigns to unexpected collabs, the hosts reflect on what made waves—and why it mattered. Tune in for sharp insights and plenty of behind-the-scenes takes from the industry.

In this episode of the Limelight Podcast, manager Julia returns to join hosts Chandler and Lauren as they dive deep into the world of influencer marketing and explore various aspects of influencer collaborations and brand strategies. The podcast breaks down notable influencer marketing campaigns, analyzing their effectiveness and impact, while debunking common misconceptions.

In this special episode of The Limelight Podcast, marketing specialists Allie, Reilly, and Sara compete in a fun game of "SEO-pardy," our SEO and marketing game show!

In this episode of the Limelight Podcast, designer Kenna joins hosts Chandler and Lauren to explore the impacts of design choices on marketing effectiveness. They examine emotions associated with specific colors and their use by popular brands, evaluate recent rebranding efforts of well-known companies and discuss appropriate file types for various business scenarios. This informative and engaging podcast offers valuable insights for marketers, designers, and business owners on leveraging design in branding strategies.

In this episode of the Limelight Podcast, paid ads specialist Sam joins hosts Chandler and Lauren to explain the basics of paid advertising. They discuss the various types of Google ads and their purposes and the different platforms to run social media ads.

In this episode of the Limelight Podcast, senior SEO specialist Devin joins hosts Chandler and Lauren to cover essential SEO strategies for 2025, including embracing AI, optimizing for Google Maps, and reputation management. They also discuss outdated practices to avoid, such as ignoring mobile optimization and using low-quality backlinks This episode combines expert knowledge, practical examples, and interactive segments to provide listeners with a comprehensive understanding of current SEO best practices and trends for 2025.

In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer welcome their Chief Strategy Officer, Ryan, to debunk common SEO myths. They tackle whether SEO is a one-time task, the importance of keyword variation, and if more content means better SEO. Ryan addresses the impact of social media on SEO rankings, the relevance of local SEO for all businesses, and the interplay between paid search and SEO. They also discuss AI's role in SEO and Ryan's top advice for small business owners. Tune in for expert insights on the hottest SEO topics.

In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer explore the world of influencer marketing, starting with a "Lemon & Lime" segment discussing celebrity cancellations. They define influencers, categorize them into micro, macro, and celebrity influencers, and discuss their impact on consumer behavior. The episode highlights the importance of aligning brand values with influencer content, tools for identifying the right influencers, and the pros and cons of working with micro and macro-influencers. Additionally, they provide insights into creating effective influencer campaigns, measuring success, and overcoming common challenges in influencer marketing.

In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer delve into the critical topic of review management, starting with a "Lemon & Lime" segment discussing celebrity cancellations and their impact on brands. They explore the importance of online reviews, how they influence consumer perception, and their significant role in SEO and local search rankings. The episode provides practical strategies for monitoring and responding to reviews, turning negative feedback into opportunities, and leveraging platforms like Google My Business, Yelp, and Facebook to enhance business reputation and success. Tune in for essential tips on managing your online reputation effectively.

In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer explore the essentials of building a compelling online persona for your brand. They discuss the importance if personal branding, finding your unique voice, and maintaining consistency and authenticity. The episode delves into storytelling techniques, the impact of visual identity, and effective content creation. Additionally, they offer insights on engaging and growing your audience on social media, managing your online reputation, and staying ahead with future trends in personal branding. Tune in to learn how to craft a memorable and impactful brand persona.

In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer introduce Andrew Cromer and discuss the intersection of literature, leadership, and marketing. They explore how reading broadens perspectives, enhances critical thinking, and improves communication skills, all crucial traits for effective leaders and marketers. Cromer shares his insights on building an effective marketing agency team, emphasizing vision, strategy, innovation, and strong client relationships. The episode also delves into nurturing talent, maintaining motivation, and overcoming common challenges in the industry, offering valuable lessons and strategies for aspiring leaders.

In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer delve into the transformative impact of AI in marketing. They start with a fun "Lemon & Lime" segment before defining AI and discussing its evolution and significance in modern marketing. The episode explores practical applications of AI, including SEO tools, predictive analytics, programmatic advertising, and enhancing customer experiences with personalization and chatbots. They also address ethical considerations, challenges in AI adoption, and future trends, offering valuable insights and strategies for businesses to stay ahead in the AI-driven marketing landscape.

In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer discuss the importance of building communities in the digital age. They explore how online communities foster a sense of belonging, mutual support, and enhance user engagement. The episode covers strategies for creating and moderating online forums, leveraging social media groups, and building dedicated community platforms. Chandler and Lauren also share insights on encouraging member interaction and the benefits of professional groups for marketers and creatives. Tune in to learn how to effectively build and nurture online communities for your brand.

In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer explore the evolution of Google from a search engine to a tech giant, highlighting its services, acquisitions, and ventures into hardware, cloud computing, and AI. They discuss the impact of Google's algorithm updates on SEO practices, offering tips for staying ahead. The episode also covers keyword strategy, the importance of quality content, and user experience in SEO. Additionally, they delve into local SEO for small businesses and share fun facts and trivia about Google. Tune in to learn more about the ever-evolving world of SEO and Google's influence.

In this pilot episode of The Limelight Podcast, meet your new hosts Chandler Adame and Lauren Brewer as they introduce themselves and share their passion for marketing. They kick off the season with the "Lemon & Lime" segment, discussing one good and one bad thing in the industry, and dive into the basics of SEO. The episode wraps up with a sneak peek into what to expect in future episodes, including industry news, best practices, and guest appearances. Join Chandler and Lauren for an exciting journey through the world of digital marketing.

In this episode, developer Cole Elliot discusses site speed and the many factors that impact load time for medical practice websites. Learn more about how to ensure a better user experience by compressing images, optimizing code, and more.

During this episode of the Limelight Podcast, marketing specialist Julia Backus and SEO content specialist Jeff Grogan dive into content optimization. SEO and high search rankings all start with E.A.T: expertise, authority, and trustworthiness. Jeff discusses a few ways that he boosts our clients' SEO scores for higher ranking. Editing or adding headers, page titles, body content, and FAQ questions can all help boost search rankings. The "secret sauce" of SEO is that it requires a balance of user experience (readability) and functionality (how the page ranks in Google). Another key consideration is patience. As Jeff says, boosting search rankings is a marathon, not a sprint, so it can take some time to see the impact of your optimization.

In this episode, public relations expert Julia Backus discusses public relations and what constitutes newsworthiness for medical practices. Learn more about how PR is different from traditional advertising, how SEO plays a role, and how you can use PR to boost awareness in your local area.

In this episode of the Limelight Podcast, marketing specialist Lauren Brewer discusses the importance of choosing your audience when designing a Facebook or meta ad. There are two types of audiences to consider. Targeted audiences are targeted for specific traits like age, gender, location, etc. to get a new audience to know your brand. Remarketing is getting the attention of people who already know your brand in the hopes of getting them to convert this time. When trying to get conversions, look at previous analytics and consider what visuals will appeal to specific audiences. For example, if you want conversions from customers or clients aged 60+, use photos of people within that age range in your ads.

In this episode, Marketing Specialist Julia Backus discusses influencer marketing, a new and increasingly popular tool for medical practices to grow their reputation using one of the most powerful forms of marketing - word of mouth. Learn more about what influencer marketing is, what it can do, and how to find the right influencer for your brand.

In this episode, Marketing Specialist Molly discusses reputation management, reviews, and how she helps clients manage them. Learn more about how to respond to patient reviews and increase your authority - both face-to-face and within the digital landscape.

In this episode, Tyler Rix, DLM's Creative Director, discusses heatmapping and scrollmapping, two important metrics worth tracking on your site. Learn more about your users' mobile browsing habits, what makes them stop or interact with different parts of a webpage, and how you can use this data to guide your website design.

In this episode, our SEO team led by Ryan Rogers discusses polishing up your before-and-after image gallery - an essential step for any medical practice. Learn more about how to make it user-friendly and implement it as a key part of your conversion strategy using DLM's comprehensive gallery tool.

In this episode, our Creative Manager Tyler Rix discusses website conversions and DLM's industry expertise in approaching them. Learn more about how to boost conversions by optimizing your pages with tools like call-to-actions - and some thoughtful strategizing when it comes to development, content, and design.

In this podcast episode, our SEO strategists Jeff Grogan and Ryan Rogers discuss thought leadership, how to build trust, and how to measure that trust. In regards to online content, trust is the authority that page has based on the quality of cited sources, relevant linking, and other factors. This trust is measured in three factors: on-page, off-page, and local SEO (search engine optimization).

Welcome back to season 2 of The Limelight Podcast. This season we have a lot of new additions we’re excited to share with you all. Not only are we introducing new segments, but we’re also building around key subject categories, which you’ll start to get more familiar with. We’re also joined by a brand new host added to our team, Julia Backus!

As a medical practice, you may not think collecting and managing online reviews to be your top priority when it comes to quality care, reputation management is key in the modern digital world, because people take online reviews seriously. Learn the tools and processes you need to keep your ratings high and encourage potential patients to trust the experiences others have had in this episode with one of the partners of DLM, Ryan. Set up reputation management today: www.dlmconversion.com

Did you know that video ads consistently outperform static images on Facebook by up to 20% in some cases? This surprising fact didn't catch our team off guard as we began collecting data on multiple clients across multiple industries and platforms, but it may come as a shock to people who don't know where to begin with video content production. Today, our lead videographer walks us through the basic types of video that can have a quick and definitive benefit for your medical practice. Start with video services today: www.dlmconversion.com

Quality marketing requires both high-quality content as well as high-quality design. Today, we asked our Senior Graphic Designer, Josh, about what makes good design stand out from the rest of the noise we all encounter every day. These core principles inform our website, print media, and even video creation, and will visually inform you of who cares about their craft and who's just rinsing and repeating. Level up your design with the team at Digital Limelight Media: www.dlmconversion.com

The key to a healthy organization is smooth internal operation and communication. Here at DLM, our Operations Manager Emily wears many hats as she keeps our team focused on an ever-changing direction. We only half-jokingly call her the "mother of the office" with the way she uncannily knows what we need at any given time. We also meet Josh, a member of our design team, who teases what he'll talk about in a future episode. Get more information at: www.dlmconversion.com

If you're wondering how social media can increase your brand awareness, drive new patients to your practice, and help your website perform better, this episode's for you. Hear from our social media expert Kayleen, social media ad specialist Mike, and one of DLM's partners, Ryan, on how to best use social media for healthy practice growth. Learn more by visiting: www.dlmconversion.com

What's new at DLM? Nothing huge, but nothing insignificant. As Kyle says in this episode, "Big changes are over-rated. We want efficient ways to grow our services." With the addition of a developer to our team, a better understanding of this year's trends, and a commitment to consistency, DLM is growing and taking our clients with us. Today, partners of the company Kyle and Ryan share what they're focused on to maintain our strong growth for the rest of the year.

One opportunity for students both local to our headquarters in Grand Rapids as well as students nationwide is our sales internship. This year, we've been graced with an intelligent and versatile young person named Aryana, but she's not the only intern who's helped make a difference. We also talk to former intern Emily, who has since become the leader of both the Content Team and Marketing Specialists, proving that the sky's truly the limit when you have the talent and determination.

Our in-house developer and self-described data miner, Niko, can be hard to pin down for even a few minutes, as he's always working on some passion project that will eventually become a new DLM product or service. Fortunately, we were able to get him and a few other guests for a few minutes to talk data and technology - what's important for practices to know now and what's important to know about the future.

As the internet moves more and more toward video-first content, YouTube is a fast and easy way to get your videos in front of the right people. It’s also a cheap alternative to more traditional digital advertising, with cost-per-view as low as 10 to 15 cents compared to $10 or even $20 per click of a Google Search ad. Our Paid Ads Specialist, Mike Ryan, walks us through setting up your first YouTube channel and uploading your video advertisements to the world's largest website in a special bonus episode of our Limelight podcast.

At the core of our offerings as a complete marketing services firm is our proprietary software, Insight. One of our long-serving marketing specialists, Stephanie, joins us to explain what Insight is, how it works, and who benefits from using its multiple tools, such as the CRM, call tracking, and automated before-and-after photo gallery.

Today we're excited to highlight someone who keeps our clients happy with her constant work behind the scenes crafting social media posts and keeping websites up to date with regular blogs. One of our veteran writers, Jackie, tells us what it's like to work at a medical marketing firm even though her degree was in Journalism, as well as her favorite parts about writing in general.

It's a special bonus release today as we sit down with our founder and CEO, Kyle Peacy, for insights on what's to come in the second quarter as well as the rest of 2022. Kyle talks trends and how the COVID-19 pandemic has upended the expected cycle of demand for plastic surgery and cosmetic procedures, while remaining cautiously optimistic that a return to normal steady growth in the industry can be expected as we ease out of Omicron-dominated 2021.

What sets a great logo apart from a so-so logo? To answer this and many other questions when it comes to brand and website design, we turned to our Senior Designer, Abby, to provide tips, trends, and timeless principles that define great design. We also speak with a social media specialist about the nuance of writing for social platforms compared to your own website.

Do you know the difference between a blog and a procedure page? Not all content is built the same, and your SEO strategy depends on fine-tuning your website's content to be readable, searchable, and valuable to potential patients. Today, we talk to one of our core website creators, Sam, who shares insights about the role of content, what to look for in a quality post, and how to strategize effectively from day one with a marketing firm.

Pay-per-click advertising on Google is a tried-and-true way to get more traffic to your site. But is PPC the best strategy for you and your practice? And how do you get started running ads on Google? We answer all of this and more in our discussion with our Paid Ads Manager, Mike Ryan, who helps us understand just how powerful, complicated, and wide-reaching this aspect of digital medical marketing is.

Today, we talk to the founder and CEO of DLM, Kyle Peacy. Nearly a decade ago, Kyle saw how medical practices didn't trust their marketing firms to provide quality, patient-generating services and wanted to make a difference. Each year since its founding, DLM has seen new challenges, new team members, and new opportunities that have grown us into who we are today, and Kyle is looking forward to who we'll be tomorrow.

In this episode, we get to talk with one of the early leaders of DLM, Andrew, who joined to help fix up the books for a few months and has now been CFO for 10 years. He tells us about his experience and shares how much has changed in that time, as well as lets us know why collecting and managing reviews is key for medical practices.

This episode kicks off the new year with a conversation with DLM's Marketing & SEO Specialist, Devin, who's talking about what to take away from the end of last year and how to start off right with action steps for your website's SEO. Then we introduce our Senior Creative Manager, Tyler, to learn about the website design and launch process, and how medical practices can keep their shiny new site operating effectively after it launches.

Join Jeff and Alex for regular discussions like this one about the latest news and practical tips for medical practices in everything from SEO to content creation to connecting with clients in the way they want to be reached. In this pilot episode, we didn't bring in guests, so look forward to listening as Jeff and Alex interview visiting experts in future episodes.

Learn about How to Navigate Google Algorithm Updates and Optimize your Plastic Surgery Website for 2020. We breakdown three main topics and tailor the content for medical practices. We touch on if SEO is dead. the new way to do SEO and where to start.