PODCAST · business
Today in Marketing
by Rebecca Vickers
Welcome to Today In Marketing, the podcast that keeps you ahead of the curve in the ever-changing world of marketing. Hosted by Rebecca Vickers, this show brings together industry leaders, trendsetters, and marketing innovators to break down the biggest stories, strategies, and shifts shaping the marketing landscape. From digital breakthroughs and brand storytelling to experiential marketing and AI-driven strategies, we dive into what’s working now—and what’s next.Each episode delivers actionable insights, expert interviews, and real-world case studies, so whether you’re a seasoned marketer, business owner, or just getting started, you’ll walk away with fresh ideas and a competitive edge. Join the conversation and stay on top of what’s shaping the future of marketing—Today In Marketing.Views are my own and do not reflect my current or past employers.
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Why Most B2B Funnels Fail and How UX and Data Fix Them
B2B funnels do not fail because of ads. They fail because the experience breaks before conversion. In this episode, Rebecca talks with Antonia Fatsea about UX design, data driven strategy, and how B2B companies guide buyers through long decision cycles. They unpack common mistakes in lead generation, how to align marketing with operations, and what founders and teams need in place before scaling demand. This episode offers a clear view of how modern B2B strategy works in practice.
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The Power Method: Proven Strategies for Modern Brands
How do you build a powerful brand in today's overly saturated digital space? In this episode of Today in Marketing, Rebecca chats with Jessica Butcher, founder of Power Branding, about what happens when spreadsheets meet storytelling. Jessica shares her leap from accounting to marketing and how she built an agency that helps businesses go from amateur to elite. They dig into how Jessica blends data with creative strategy, how to track what actually matters instead of chasing trends and vanity metrics, and why patience always wins in branding. Jessica also shares her take on using AI without losing your brand voice and how to future-proof your brand for 2025 and beyond. If you’re trying to balance strategy, storytelling, and sanity in your marketing, this conversation will hit home.______________________________________________________________________ Power Branding WebsiteFollow Jessica on InstagramConnect with Jessica on LinkedInGet in Touch with Rebecca:Today in Marketing WebsiteSubscribe on YouTube Follow on InstagramChat on ThreadsConnect on LinkedInThis podcast was produced by B&B Vickers Entertainment LLCSupport the show
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AI and the Future of Copywriting
Is AI a crutch for your creativity or a tool to enhance your voice? In this conversation with Lib we chat about how AI helps and where it quietly misses the mark with our content and copywriting. We talk about the tension between quick outputs and the slower thinking writing needs, and why polished tools can spark imposter feelings if you are not grounded in your own voice. AI will not do the thinking for you, yet too often we let it.Lib shares how she uses AI for structure and research without handing over the creative part. We also touch on the emotional side of tech, from people feeling attached to their tools to writers drifting from their natural tone.The heart of the episode is simple. Know your voice, know your audience, and let AI support the work instead of shaping it. Strong writing still starts with a person who thinks and cares.______________________________________________________________________ Lib Aubuchon's WebsiteFollow Lib on InstagramConnect with Lib on LinkedInGet in Touch with Rebecca: Today in Marketing WebsiteSubscribe on YouTube Follow on InstagramChat on ThreadsConnect on LinkedInThis podcast was produced by B&B Vickers Entertainment LLCSupport the show
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ABOUT THIS SHOW
Welcome to Today In Marketing, the podcast that keeps you ahead of the curve in the ever-changing world of marketing. Hosted by Rebecca Vickers, this show brings together industry leaders, trendsetters, and marketing innovators to break down the biggest stories, strategies, and shifts shaping the marketing landscape. From digital breakthroughs and brand storytelling to experiential marketing and AI-driven strategies, we dive into what’s working now—and what’s next.Each episode delivers actionable insights, expert interviews, and real-world case studies, so whether you’re a seasoned marketer, business owner, or just getting started, you’ll walk away with fresh ideas and a competitive edge. Join the conversation and stay on top of what’s shaping the future of marketing—Today In Marketing.Views are my own and do not reflect my current or past employers.
HOSTED BY
Rebecca Vickers
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Frequently Asked Questions
How many episodes does Today in Marketing have?
Today in Marketing currently has 3 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Today in Marketing about?
Welcome to Today In Marketing, the podcast that keeps you ahead of the curve in the ever-changing world of marketing. Hosted by Rebecca Vickers, this show brings together industry leaders, trendsetters, and marketing innovators to break down the biggest stories, strategies, and shifts shaping the...
How often does Today in Marketing release new episodes?
Today in Marketing has 3 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Today in Marketing?
You can listen to Today in Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Today in Marketing?
Today in Marketing is created and hosted by Rebecca Vickers.
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