PODCAST · business
Tough Stuff
by Audrey Saccone
Welcome to the Tough Stuff podcast. Here we go beyond vanity numbers, designer handbags, and perfect highlights to talk about the unsexy parts of business. I’m Audrey Saccone, founder of a web development agency based in New York City. We support incredible celebrity- and influencer-founded brands, and I’m bringing that rolodex straight to you so that you can get a true peek behind them and their businesses. We believe you can learn a lot more from the lows than the highs, so we’re bringing all those learnings to the forefront.
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25
Audrey Saccone on Her Personal Story and the Ups and Downs of Entrepreneurship
In this episode of Tough Stuff, we flip the mic and host Audrey Saccone is interviewed by friend and colleague Ashli Pollard. Audrey shares her journey from working in the nonprofit art space to launching her own business. She discusses the challenges she faced and the decision to pivot her business model. Audrey also talks about the importance of mindset and seeking support during the transition. We hope you enjoy this peek behind the curtain! * * * * * * * * * ⏱️ TIMESTAMPS 03:48 Uneven resources, overload, and personal dissatisfaction explained. 07:53 Challenging decision to pause and reflect. 12:22 Shedding old patterns, seeking spiritual guidance. 15:07 Business started at 30; experience counts. 16:08 Experienced mentor showed potential for long-term success. 19:19 Struggled to value experience, peers guided pricing. * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Today’s Guest Host: Ashli Pollard ✦ Follow @teamapconsulting on Instagram Learn more about Ashli’s portfolio of businesses: Team AP Consulting, Me Time, Dial Zero Marketing, Fast Forward Productions, Cocky Ventures
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24
Leslie Hall on Business Partnerships and Niching Down
Leslie Ann Hall, CEO and founder of Iced Media, shares her journey in building a successful agency in the beauty industry. She emphasizes the importance of staying focused and specializing in a specific niche, such as beauty and wellness. Leslie also discusses the challenges of working with business partners and the importance of finding partners who share the same values and vision. She highlights the value of asking for help and building a strong support network. Leslie also talks about the exciting opportunities in social commerce, particularly in TikTok Shop. * * * * * * * * * ⏱️ TIMESTAMPS 00:00 Introduction and Background 08:03 Lessons from Business Partnerships 13:02 The Power of Asking for Help 24:33 The Exciting Opportunities in Social Commerce * * * * * * * * * ✏️ RESOURCES · The Messy Truth: How I Sold My Business for Millions But Almost Lost Myself by Alli Webb * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram
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23
Olivia Austin on Entrepreneurship, Motherhood, and Purpose Driven Success
In today’s episode, we welcome Olivia Austin, brand strategist and business consultant. Olivia shares her inspiring journey from ditching the corporate grind to embracing a life of creativity and purpose through her design studio, Current. Dive deep as she reveals the challenges of scaling a business only to realize it wasn't aligned with her true desires, and how redefining success helped her reshape her life and business to better suit her new role as a mother. Olivia shares her strategies for maintaining creativity and control over her workload, and how she transitioned her service offerings to better accommodate long-term client relationships and a less hectic lifestyle. * * * * * * * * * ⏱️ TIMESTAMPS 03:28 Surprised by the success of freelancers, considers quitting. 09:16 Visionary creative with subconscious success misconceptions overcome. 10:43 Pregnancy sparks worries about work-life balance. 13:56 Small wins and original why drive business. 17:42 Parenting teaches efficient time management and prioritization. 20:51 Thanking Olivia for insights, subscribe for more. * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Today’s Guest: Olivia Austin ✦ Explore Olivia Austin’s Website Explore Current Design Studio Follow @byoliviaaustin on Instagram Listen to Behind the Design Podcast Download Olivia’s free ClickUp leads tracker Access Olivia’s free 6 Figure Design Process Course
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22
Kelly S. Ruta on Building a Coaching Business with Two Chronic Illnesses
Kelly is a former clinical psychotherapist turned business coach, who has battled with the demanding challenges of chronic illnesses while growing her business to peak performance, only to scale things back when adversity struck in the form of long COVID. Despite these setbacks, her determination and expertise in fostering resilience have allowed her to adapt and continue to support fellow entrepreneurs. In today's episode, Kelly shares her personal struggles and the profound impact they've had on her life and coaching practice. From living with ME/CFS and long COVID to reframing what high performance truly means, she brings a unique perspective on how to maintain a business through incredibly tough times. We'll unpack her strategies for emotional agility, discuss the power of vulnerability as a leader, and explore her focus on developing an “ultimate inner operating system” for sustainable success. * * * * * * * * * ⏱️ TIMESTAMPS 05:18 Overcame challenges, now struggling with COVID impact. 08:36 Business hit by COVID, rebuilt, still challenging. 11:24 Advocate for self, choose supportive medical team. 13:11 Challenges of being a high-achieving woman. 19:05 Recognize and manage emotions, don't suppress them. 22:15 Acknowledge feelings, respond intentionally to emotions. * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Today’s Guest: Kelly S. Ruta ✦ Follow @kellysruta on InstagramFree Training: Mind Over Money: Unlock Epic Profit and Shatter Your Money Ceiling...FOR GOOD!
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21
Shannon Matson on Mastering Online Business and Brick-and-Mortar
On this episode of Tough Stuff, Shannon shares the reality of starting a brick-and-mortar business during a pandemic, the significance of online marketing strategies for offline businesses, and the art of combining her passion with practical insights to achieve exceptional growth. Plus, we get personal, discussing the dynamics of working closely with a spouse and finding balance between professional collaboration and personal life. * * * * * * * * * ⏱️ TIMESTAMPS 00:00 Passion for coffee led to successful new venture. 06:08 Online marketing, influencer outreach, and strong opening. 07:36 Anticipation, fear, and uncertainty of business launch. 10:53 Balancing business roles, dividing responsibilities for efficiency. * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Today’s Guest: Shannon Matson ✦ Visit The Social Bungalow Website Follow @thesocialbungalow on Instagram Keep up with @bungalowcoffeeco on Instagram
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20
Chelsea Christensen on Balancing Motherhood and Entrepreneurship
In this episode, Chelsea Christensen shares her journey from coaching drill teams and teaching dance to establishing a thriving screen printing business, Uniformity Apparel. She delves into the challenges and triumphs of growing her business alongside her family, becoming a mother to twins, and navigating the entrepreneurial world with ingenuity and passion. * * * * * * * * * ⏱️ TIMESTAMPS 04:59 Grateful for the ability to bring extra money into her family. 09:11 Tried side businesses; struggled with printing business. 11:00 Realized the value of hiring, delegating tasks. 16:02 Balancing family and business with children's involvement. 18:10 Recognizing imbalance, clarifying priorities, reframing self-doubt. 21:34 Recurring thought of high achievers: "I should do more." 23:16 Entrepreneurs resonate with constant need for improvement. * * * * * * * * * ✏️ RESOURCES · Shopify (aff. link) · Read The Universe Has Your Back by Gabrielle Bernstein * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Today’s Guest: Chelsea Christensen ✦ Explore Chelsea Christensen’s Website Follow @chelseachristensen on Instagram Listen to The Dance of Growth podcast Save 10% off all non-subscription items at you-ay.com with code TOUGHSTUFF
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19
Daniela Justus on Transitioning from Freelancer to CEO
In this episode of the Tough Stuff Podcast, Daniela shares her journey from freelancer to agency owner, touching on the challenges of transitioning roles, holding clients accountable, and navigating the world of digital marketing and advertising. We also explore the common misconceptions and misleading narratives prevalent in the online space, offering valuable insights and practical advice for budding entrepreneurs. Tune in to gain a fresh perspective on business, marketing, and the realities behind the scenes. * * * * * * * * * ⏱️ TIMESTAMPS 04:03 Navigating business growth, adapting, and evolving mindset. 06:31 Tech entrepreneur's unconventional path challenges expectations. 09:55 Ads are great for initial stages, but require consistent funnels for scaling. 14:31 Making connections and prioritizing client needs in sales. 17:54 Investing in ads can save time. 20:50 Success often leads to financial struggles, debt. * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Today’s Guest: Daniela Justus ✦ Visit Daniela’s Website Follow @danielaejustus on Instagram
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18
Adrienne Richardson on Navigating Divorce and Rediscovering Her Identity
In this episode, I sit down with Adrienne Richardson, founder of Powerplay Media and one of the industry's leading Facebook ad strategists. Adrienne opens up about her personal journey through divorce as a business owner and mom of 2, including how she navigated this time with her team and clients. She also shares how she’s thinking about Act 2 of her life and the lessons she’s gained in resilience and authenticity. Join us for an inspiring and candid conversation that unveils the power of vulnerability and the beauty of starting over. * * * * * * * * * ⏱️ TIMESTAMPS 00:00 Divorce was a tough but hopeful choice. 04:34 Severe anxiety, medication, support, no attacks after. 08:38 Struggling to be productive, learned self-compassion. 10:43 Planning for personal and professional freedom ahead. 13:48 Sharing impactful stories softened and awakened me. * * * * * * * * * ✏️ RESOURCES · Listen to The Resilience Factor podcast with Adrienne Richardson * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Today’s Guest: Adrienne Richardson ✦ Explore Adrienne Richardson’s Website Follow @adrienne_richardson_ on Instagram Connect with Adrienne Richardson on Facebook and YouTube Join Powerplayers Club
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17
Gabrielle Gimler on Letting Go of Pressure to Manifest Your Success
On this episode of Tough Stuff Podcast, I'm joined by Gabrielle Gimler, an Intuitive Channeler and Manifestation Expert for entrepreneurs. Together we explore her journey from getting laid off to becoming an entrepreneur and the transformative power of embracing self-love and acceptance through spiritual growth. We delve into how Gabrielle helps her clients overcome money blockages and the profound concept of manifesting success by detaching oneself from pressure to reach personal and professional goals. If you’re looking to be inspired to start your spiritual journey and connect it to your business, don’t miss this episode! * * * * * * * * * ⏱️ TIMESTAMPS 00:00 Realizing the power of intuition and channeling 05:16 Embracing self-love and manifesting gifts 06:37 Unhiding oneself to find genuine happiness 12:38 Getting humbled by money and the universe 14:31 Untying your identity from money for validation 17:54 Shifting focus to follow intuition 20:43 Revealing her channeling abilities right before getting married * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Today’s Guest: Gabrielle Gimler✦ Explore Gabrielle Gimler’s Website Follow @gabrielleelaura on Instagram
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16
Chelsea Winstead on Prioritizing Life Experiences Over The Rat Race
On this episode of the Tough Stuff Podcast, I sit down with Co-founder of HerHQ Chelsea Winstead. We take a deep dive into the pitfalls of over-prioritizing work at the expense of personal wellbeing, the importance of combating comparisonitis, and the challenges of growing and scaling a remote team. If you’re ready to infuse more pleasure and peace into your life both in and outside of business, don’t miss this episode! * * * * * * * * * ⏱️ TIMESTAMPS 03:31 Figuring out when to let clients move on 09:12 Becoming a business mentor and educator 11:14 Overcoming the struggles of going from solo entrepreneur to CEO 13:48 Predicting hiring needs for your team 18:38 Managing your team effectively 22:09 Striving to find meaning and identity beyond work 27:26 Prioritizing enjoyment over excess * * * * * * * * * ✏️ RESOURCES · ClickUp for Project Management Solutions · Radically Content by Jamie Varon · Listen to Tough Stuff: Jamie Varon on Overcoming Rejection, Fear, and Self Sabotage * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Today’s Guest: Chelsea Winstead ✦ Explore Chelsea Winstead’s Website Follow @chelsea.winstead on Instagram Follow @herhq.co on Instagram
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15
Lindsay Mitrosilis on Balancing Business, Parenthood, and Perfectionism
On this episode of Tough Stuff Podcast, Lindsay Mitrosilis and I sit down for a quick conversation to chat about her journey of building her LinkedIn account management and strategy business from the ground up. Tune in for my candid conversation with Lindsay as she opens up about the realities of entrepreneurship, managing perfectionism while running a business, and the delicate balance of being a parent while growing a business. * * * * * * * * * ⏱️ TIMESTAMPS 00:00 How taking on one job led to the creation of a LinkedIn agency with multiple clients 06:33 Prioritizing action over perfection + balancing work with motherhood. 08:47 Overcoming perfectionism to share more openly and authentically 11:12 Making the hard choices needed to create healthier habits 13:51 Juggling the challenges between work and motherhood * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Today’s Guest: Lindsay Mitrosilis✦ Explore Lindsay Mitrosilis’ Website Follow @lindsay.mitrosilis on Instagram Keep up with Lindsay Mitrosilis on LinkedIn Check out Lindsay Mitrosilis on YouTube
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14
Allyson Byrd on Using Energetics to Rewrite Your Story and Find Success
On this episode of Tough Stuff, Allyson Byrd sits down with me for a powerful conversation on how she’s built multiple seven-figure businesses, her experiences with the patriarchy, body shame, racism, classism, and sexism, and how the concept of Spotlight Energetics has changed her mind and soul for the better along her life path. Prepare to enact some energetic changes in your own life as she shares how staying connected to your authentic self opens the door to more joy and love in life’s challenges and successes. * * * * * * * * * ⏱️ TIMESTAMPS 00:00 Uncovering her leadership skills through a surprising grocery store lesson with her sister 04:20 Overcoming fear and finding vision in her career path 09:48 Embracing discomfort and wellness through yoga practice 13:29 Recognizing her habits and embracing perspective shifts 17:24 Overcoming self-hatred to find self-love and acceptance 21:48 Climbing over the pressures of past success and release self to fail again 25:38 Navigating the implications of being in the spotlight 30:13 Creating inclusive tools to inspire and help others with energetic work * * * * * * * * * ✏️ RESOURCES · The Magnetism Codes· Abraham Hicks Publications: The Law of Attraction· “How to Win Friends and Influence People” by Dale Carnegie· “Will” by Will Smith· John Legend on the Story Behind “All of Me” * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦Our websiteFollow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦Follow @audreysaccone on InstagramFollow @audreysaccone on TikTokLearn more about Audrey DigitalFollow @audreydigital on Instagram ✦ Today’s Guest: Allyson Byrd✦Explore Allyson Byrd’s WebsiteFollow @iamallysonbyrd on InstagramCheck out Allyson Byrd’s Top Resources
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13
Neon Cowboys Founder, Asia Hall, on Dealing with Knockoffs and Protecting Intellectual Property
On this episode of Tough Stuff, Founder of Neon Cowboys Asia Hall sits down with me for a compelling conversation all about the challenges of business ownership in the direct-to-consumer world — from protecting intellectual property to dealing with knock-offs to scaling with a small team. Asia also shared more about a few of her favorite projects, like working with celebrities including Kesha and Beyonce, which all came about thanks to Neon Cowboys’ one-of-a-kind light-integrated fashion accessories. Prepare to be inspired as she opens up about her passion for unique tech-based apparel while getting honest about the difficulties of meeting customer expectations. * * * * * * * * * * ⏱️ TIMESTAMPS [00:01:36] The origin story of Neon Cowboys [00:04:08] The struggles of fighting copycats and dupe culture [00:08:35] The plight of customer frustrations with the pre-order model of business [00:12:00] The process and struggles with getting patent protection [00:16:02] The pros and cons of working with Amazon as a fashion tech brand [00:16:55] How Neon Cowboys is working to expand their market presence [00:20:26] Overcoming challenges in the consumer goods industry * * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Today’s Guest: Asia Hall ✦ Follow @asia.hall on Instagram Learn more about Neon Cowboys Follow @neoncowboys on Instagram Follow @neoncowboys on TikTok Follow Neon Cowboys on YouTube
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12
Latasha Doyle on Building a Team and Owning a Business with a Disability
On this episode of Tough Stuff Podcast, Latasha Doyle opens up about being a business owner while battling Marfan Syndrome, and how that has drastically changed the way she approaches her business. Latasha's chronic pain and experience with a loved one suffering from a major health scare motivated her to create a business that survives far beyond what she can do day-to-day. Known as “work dad”, Latasha's approach to business ownership has led to steady growth in her business, a team that cares for her as much as she does them, and clients that keep coming back for more. Tune into this episode to gain a whole new perspective on what it means to be a human-first CEO and how none of us can do it all when navigating the winding road of challenges and triumphs in life. * * * * * * * * * * ⏱️ TIMESTAMPS [00:02:40] How living with a disability changes one’s worldview [00:07:17] Learning how to ask for help, let go, and outsource [00:12:24] Creating a team that cares for and empowers one another [00:16:09] Evaluating capacity and making changes to the business [00:19:10] Planning around “going dark” during the holidays [00:22:33] Scaling a business during life’s toughest moments [00:26:18] Prioritizing loved ones and relationships over business * * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Follow @audreydigital on Instagram Learn more about Audrey Digital ✦ Today’s Guest: Latasha Doyle ✦ Follow @latashadoyle on Instagram Follow @uncannycontent on Instagram Follow @rendezvouscreative on Instagram Learn more about Uncanny Content --- Send in a voice message: https://podcasters.spotify.com/pod/show/toughstuff/message
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11
Keri Glassman on Building, Selling, and Reacquiring her Business
On this episode of Tough Stuff Podcast I had the privilege of sitting down with Keri Glassman, MS, RD, CDN — a renowned celebrity nutritionist, healthy cooking expert, and wellness thought-leader. She candidly shares her experiences and lessons learned as the founder of Nutritious Life and Nutritious Life Studio — including her journey of reacquiring her business, the highs and lows of entrepreneurship, and the importance of embracing the unknown in life. Tune into this episode for Keri's inspiring story of unwavering determination for success, personal growth, and the pursuit of fulfillment in the face of unexpected challenges. * * * * * * * * * * ⏱️ TIMESTAMPS [00:02:45] The beginning: scaling the business to help more people [00:06:09] Selling the business to investors amongst the pressures of COVID [00:08:42] Finding a sense of accomplishment and security in life, finances, and career [00:11:50] The whys and hows of reacquiring Nutritious Life [00:17:02] Making the most of the unexpected paths in life [00:20:55] Finding fulfillment again in helping others despite challenges [00:25:11] Rediscovering marketing in 2023: lead gen, organic marketing, AI [00:28:14] The challenging and rewarding life of being a mom and entrepreneur [00:33:21] Embracing and overcoming life’s tough stuff * * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Today’s Guest: Keri Glassman ✦ Website: https://nutritiouslife.com/ Follow @keriglassman Instagram Follow @nutritiouslifeofficial on Instagram Follow @thenutritiouslifestudio on Instagram — Send in a voice message: https://podcasters.spotify.com/pod/show/toughstuff/message
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10
Natasha Pierre on Accidentally Going Viral and Her Path to Success
In this episode of Tough Stuff Podcast, I sit down with Natasha Pierre, a social media manager turned video marketing coach, educator, speaker, podcaster, and creator. Together, we delved into Natasha's journey of crafting her own business empire, uncovering some valuable lessons she learned along her path to success today. Listen in for a treasure trove of insights on the importance of self-awareness, the art of setting firm boundaries, the power of faith in your own intuition, and how consistency and practice leads to confidence. P.S. Don't miss out on Natasha's free challenge, where she teaches her low lift method for video confidence. Access the challenge at videoconfidencechallenge.com. * * * * * * * * * * ⏱️ TIMESTAMPS [00:01:53] The effect of COVID, TikTok and Black Lives Matter on business [00:07:08] Performative brands and growth plateaus [00:12:06] The truth about going viral [00:14:47] Learning to trust instincts to make the hard decisions. [00:18:57] Shifting away from Social Media Management [00:22:00] Learning when to fix offers instead of throwing them out [00:26:17] The power of practice, consistency, and iterations for success * * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Today’s Guest: Natasha Pierre ✦ Follow @shinewithnatasha on Instagram Subscribe to Shine With Natasha on YouTube Listen to The Shine Online Podcast Learn more about Natasha’s business — Send in a voice message: https://podcasters.spotify.com/pod/show/toughstuff/message
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9
Chelsea Jones on Divorce, Single Parenting, and Cancer as a Business Owner
CONTENT WARNING: Toxic Relationships & Intimate Partner Violence In this episode of Tough Stuff Podcast, I had the honor of interviewing Chelsea Jones, co-founder of Chelsea and Rachel Co., where we explored her personal journey — from trauma bonds, to divorce and single parenting, to colon cancer… and how life’s unexpected twists and turns taught her the power of leaning into vulnerability. We also explored how she is able to remain optimistic about life by trusting the process and prioritizing self-reflection, curiosity, and gratitude. Listen in to glean life-changing wisdom from Chelsea's inspiring story of triumph over some of life’s greatest adversities. * * * * * * * * * * ⏱️ TIMESTAMPS [00:01:49] Choosing divorce during COVID-19 [00:05:23] Taking small steps to prioritize safety [00:08:00] Why support, grace, and gratitude are vital [00:11:12] Facing hard truths, recruiting support, and finding moments of self-care [00:15:31] The importance of communication and honesty in entrepreneurship [00:17:24] Finding joy in life’s tough transitions [00:19:53] Focusing on personal growth and well-being * * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Today’s Guest: Chelsea Jones ✦ Learn more about Chelsea and Rachel Co. Follow @chelseaandrachelco on Instagram Explore more resources from Chelsea and Rachel Co. --- Send in a voice message: https://podcasters.spotify.com/pod/show/toughstuff/message
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8
Mariela De La Mora on Stress Spirals, Scarcity Mindset, and Rewriting the Future
In this episode of Tough Stuff Podcast I sit down with Mariela De La Mora, a leadership coach who works to elevate women of color into influential, in-demand money-making leaders. As a 16-year veteran of the marketing world and the eldest daughter of Mexican immigrants, she was often the only woman of color in senior leadership and has worked relentlessly to break past systemic and mindset barriers to achieve the success she has today. Listen in as Mariela opens up about the spiral of stress and anxiety that affected the sales in her coaching business, how she broke free from the scarcity mindset she inherited from her childhood, and how she is now working to nurture the potential of the next generation through her own daughter. * * * * * * * * * * ⏱️ TIMESTAMPS [00:01:31] Mariela’s mixed feelings on receiving compliments on her success [00:06:08] Entrepreneurship is a game of evolution and change is the only constant [00:07:39] Overcoming the internal struggle between logic and fear in scaling business [00:11:32] Learning to be okay regardless of business results [00:14:12] Working with a coach to increase growth mindset and success capacity [00:18:37] Checking beliefs on what it looks like to be and work with marginalized communities [00:23:15] Nurturing individuality and setting her daughter up for lifelong success [00:24:43] Reflecting on the potential for generational change * * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Today’s Guest: Mariela De La Mora ✦ Follow @mariela.delamora on Instagram Learn more about Mariela’s Coaching Work Explore Mariela’s Quick Links --- Send in a voice message: https://podcasters.spotify.com/pod/show/toughstuff/message
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7
Amandina Altomare on Scaling Your Agency Team
In this episode, I sat down to interview my close friend, fellow Broadway enthusiast, and the Founder and CEO of Media A La Carte and Studio A La Carte — Amandina Altomare. Together we dug deep into some of the toughest stuff in business, including hiring practices, dealing with your team’s highest performers resigning, attracting new talent, double-checking people's expertise, and the challenges of working with a spouse. Listen now for an open conversation about why even the most empathic leaders need to learn how to prioritize logic over emotions when it comes to daily decision-making. * * * * * * * * * * ⏱️ TIMESTAMPS [00:02:08] How our friendship started [00:03:56] Business growth, staff shortage, and resignation chaos [00:11:20] Taking responsibility for team decisions and consequences [00:13:01] Finding the balance between empathy and logic [00:16:29] Why job descriptions matter and location-based pay is a bad excuse [00:20:45] Running a startup business and what to look for in new hires [00:26:20] Why hiring your spouse might be a bad idea, plus how and when to fire them * * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Today’s Guest: Amanda Altomare ✦ Website: https://www.mediaalacarte.com/ Amandina Altomare Instagram:https://www.instagram.com/iam_amandina/ Media A La Carte Instagram: https://www.instagram.com/media.alacarte/ Studio A La Carte Instagram: https://www.instagram.com/studio.alacarte/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/toughstuff/message
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Hannah Nieves on Marriage, Motherhood, and Scaling Quickly
As a woman entrepreneur, how do you balance it all — from business, to marriage and motherhood, PLUS all of society’s expectations? In this episode of Tough Stuff Podcast, multi-passionate entrepreneur Hannah Nieves sits down for a tell-all where she digs into the nitty gritty on how she’s learned to create healthy boundaries with her businesses and her relationships to keep it all balanced… most of the time. Listen in now for an honest conversation about how we can push through societal expectations and come out on the other side more successful and fulfilled in our lives. * * * * * * * * * * ⏱️ TIMESTAMPS [00:02:19] Childhood lessons, scarcity mindset, and changing relationships [00:05:31] The start, rise, and challenges of successful businesses [00:09:32] Setting boundaries and the pressure of entrepreneurship on relationships [00:14:07] Miscarriage leading to business and lifestyle changes [00:16:54] Finding fulfillment through lifestyle and business [00:21:21] Relationship struggles and control [00:25:20] Teaching daughter to ignore societal limitations and achieve anything [00:26:56] Where you can find Hannah Nieves * * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Today’s Guest: Hannah Nieves ✦ Website: https://hannahnieves.co/ Hannah Nieves Instagram:https://www.instagram.com/hannahmnieves/ HN Haus Instagram: https://www.instagram.com/hnhaus/ This Hudson Studio Instagram: https://www.instagram.com/thishudsonstudio/ Hannah Nieves Consulting Instagram: https://www.instagram.com/hannahnievesconsulting/ This Hudson Farm Instagram: https://www.instagram.com/thishudsonfarm/
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Veronica Romney on Work Stress Affecting Your Health
What happens when overworking is the norm and you continue to push yourself beyond your limits? In Veronica Romney's case, her body forced her to slow down and take a breath. In this episode of Tough Stuff Podcast, she shares her personal health journey, her struggle to find answers when her doctors told her everything was fine, and how she eventually found a functional medicine doctor who helped her find health and shameless happiness again. Listen in now for a candid conversation about the hidden connections between health, business, and personal growth. RESOURCES: · About Dr. Jordin Wiggins * * * * * * * * * * ⏱️ TIMESTAMPS 00:01:21 Health journey revealed unexpectedly 00:05:57 Acne, hair loss, low sex drive, frustration in life and work 00:10:46 Seeking solutions, ditching shame, finding happiness 00:12:55 Embracing a more healthy, balanced approach to life 00:19:16 Making more intentional decisions in life and business 00:20:52 Conclusion: How overworking and shame impact happiness * * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Episode Guest: Veronica Romney ✦ Website: https://www.veronicaromney.com/ Instagram @vromney: https://www.instagram.com/vromney/ TikTok @vromney: https://www.tiktok.com/@vromney Threads @vromney: https://www.threads.net/@vromney YouTube: https://www.youtube.com/@vromney Linkedin: https://www.linkedin.com/in/vromney/
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Ashli Pollard on Leveraging Loans to Scale Your Business
In this episode, I sit down with Ashli Pollard, a serial founder and business strategist, to discuss all things money. She shares how her family prioritized experiences over material possessions and how that has shaped her mindset around money as she’s built her own businesses. Tune in as we both share the highs and lows of borrowing money to scale our businesses and what we’ve learned from it. * * * * * * * * * * ⏱️ TIMESTAMPS [00:02:13] Transparent upbringing, value experiences over possessions. [00:06:09] Long-term focus, multiple businesses serving purposes. [00:09:04] Nightmare transition from group programs to team. [00:15:10] Taking loans for business growth. [00:19:44] Small business budget management and mindset. [00:22:43] Budgeting for business expenses across departments is crucial. Analyze each category to allocate funds effectively. Determine the percentage breakdown of your budget. Adjust spending based on extra income to maximize growth. * * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Today’s Guest: Ashli Pollard ✦ Website: https://ashlipollard.com/ Team AP Consulting: https://teamap.consulting/ MeTime: https://haveamomentforyourself.com Dial Zero Marketing: https://dialzeromarketing.com Fast Forward Production: https://fastforwardproduction.com/
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Danielle Bayard-Jackson on Female Friendship and Defining Yourself Outside Your Job
Do you struggle to maintain and create friendships? You're not alone. In this episode, Danielle Bayard-Jackson joins us to talk about the importance of friendships in both our personal and professional lives. We discussed the challenges of maintaining friendships as adults, the benefits of having a support system, and how to make new friends. As a TikTok star, Author, Female Friendship Coach, and Educator, Danielle shared the benefit of incorporating more routine into our lives for our friendships, leveraging our super connector friends, and pursuing our interests even when we don't have someone to do them with. * * * * * * * * * * ⏱️ TIMESTAMPS [00:01:59] Research explores dynamics of women's friendships, stereotypes. [00:05:12] Impacts of friendship on confidence and success [00:07:57] Struggle with authenticity, validation, marketing, and perceptions. [00:10:53] Highlighting pain points, press for faster respect. [00:15:32] Identity attached to work, different conversation topics. [00:20:43] Having diverse friend groups brings joy and support. [00:25:30] Love talking on the phone, catching up with people. [00:28:17] Losing friends in late 20s/early 30s is normal. Lack of third spaces makes it hard to meet new people. Put in effort, it's never too late. Incorporate routine, use super connectors, do activities alone. [00:33:12] Underestimate willingness to help; be vulnerable. * * * * * * * * * * ✏️ RESOURCES "The Good Enough Job: Reclaiming Life from Work" by Simone Stolzoff * * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Today’s Guest: Danielle Jackson ✦ Website: https://www.daniellebayardjackson.com/ TikTok @thefriendshipexpert: https://www.tiktok.com/@thefriendshipexpert Instagram @daniellebayardjackson: https://www.instagram.com/daniellebayardjackson/?hl=en Connect with Danielle: https://www.daniellebayardjackson.com/iglinks Podcast "Friend Forward" https://podcasts.apple.com/us/podcast/friend-forward/id1500460079
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Jamie Varon on Overcoming Rejection, Fear, and Self-Sabotage
Prolific author and creator of the viral Instagram pastel long-form quote cards, Jamie Varon, joins me to talk about her journey as a writer and entrepreneur. We talked about the importance of letting go of control and embracing the unexpected, how to find confidence and fulfillment in your work, and how believing yourself even when faced with rejection can make the impossible possible. Jamie shares some valuable insights on the creative process, representation inspiring others to pursue their passions, and the importance of staying true to your purpose in the face of regret and fear. * * * * * * * * * * ⏱️ TIMESTAMPS [00:02:23] Self-sabotage and perception affect our lives. [00:04:42] Believe in myself, reject self-doubt, keep going. [00:09:00] Confidence comes from trusting in oneself [00:13:02] Letting go of control for fulfillment. [00:17:55] Regrets turned into grief; timing is key. [00:23:15] Seeing others succeed creates inspiration and possibility. * * * * * * * * * * ✏️ RESOURCES ”Big Magic: Creative Living Beyond Fear” by Elizabeth Gilbert ”Radically Content” by Jamie Varon ”Radically Content: The Journal” by Jamie Varon ”Main Character Energy” by Jamie Varon * * * * * * * * * * 👋 STAY IN TOUCH ✦ Tough Stuff Podcast ✦ Our website Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ Follow @audreysaccone on Instagram Follow @audreysaccone on TikTok Learn more about Audrey Digital Follow @audreydigital on Instagram ✦ Today’s Guest: Jamie Varon ✦ Website: https://www.jamievaron.com/ Instagram @jamievaron: https://www.instagram.com/jamievaron/ Linktree: https://linktr.ee/jamievaron
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Welcome to the Tough Stuff Podcast!
Join me on the Tough Stuff Podcast as we delve into the messy and inspiring stories of entrepreneurs who have faced the toughest challenges in business. From taking out loans because you can't pay your team to signing on difficult clients, we'll explore the real struggles that come with building a successful business. I'm not afraid to get into the nitty-gritty details of what it takes to make it in the industry. Sometimes to survive another month, you've got to make tons of really hard calls. This isn't your typical "overnight success" story. I'm here to share those make-or-break business decisions, the in-between stories, the messy stuff that often gets overlooked. I'm not afraid to talk about the mistakes I've made and the lessons I've learned from them. So, are you ready to tackle the tough stuff with me? Hit the subscribe button in your favorite podcast app to always get the latest episodes as soon as they drop. STAY IN TOUCH ✦ Tough Stuff Podcast ✦ · Our website · Follow @toughstuffpod on Instagram ✦ Your Host: Audrey Saccone ✦ · Follow @audreysaccone on Instagram · Follow @audreysaccone on TikTok · Learn more about Audrey Digital · Follow @audreydigital on Instagram
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ABOUT THIS SHOW
Welcome to the Tough Stuff podcast. Here we go beyond vanity numbers, designer handbags, and perfect highlights to talk about the unsexy parts of business. I’m Audrey Saccone, founder of a web development agency based in New York City. We support incredible celebrity- and influencer-founded brands, and I’m bringing that rolodex straight to you so that you can get a true peek behind them and their businesses. We believe you can learn a lot more from the lows than the highs, so we’re bringing all those learnings to the forefront.
HOSTED BY
Audrey Saccone
CATEGORIES
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