turn podkast

On this episode of the turn podkast, Robb sits down with Jay, who has seen the company from nearly every angle — starting on the retail floor as a brand ambassador and eventually stepping into the middle of the chaos inside the turn office.They talk about the transition from working independently in stores to navigating the personalities, pace, and unpredictability of a fast-growing company. Jay shares what it was like stepping into a role that Robb himself warned might be a little… intense — and why she chose to take the challenge anyway.The conversation dives deep into turnone, the next chapter for the company. What started as the simple idea of designing new hardware quickly turned into something much bigger: new packaging, new devices, collectibles, campaigns, education, and a launch that touches every part of the business.Robb breaks down the philosophy behind why turn constantly evolves — drawing inspiration from fashion, technology, and other industries where brands either innovate or get left behind. He also shares the story behind podpak, how the idea came from studying products like AirPods, and why solving real problems for consumers matters more than just releasing another vape.Along the way they cover:• The reality of building a cannabis brand from the inside• Why turn embraces change instead of playing it safe• The sleepless nights and “shit show” moments behind big launches• The origin of podpak and hardware innovation• The vision behind turn one and what comes nextIt’s a candid look at the messy, creative, and sometimes chaotic process of building a brand that refuses to stay the same.

Episode 2 is a cold-beer, slightly unhinged check-in on what it actually feels like to build turn.We talk about what we miss from the early days (sanity, three-hour “working” lunches, and only having a handful of group chats), then get into the real CPG grind — why Chinese New Year becomes a yearly stress test, how one tiny component can threaten an entire supply chain, and what it takes to keep things moving when 40 different factories are responsible for one finished product.From there it’s big-picture: where turn should be in five years — non-regulated products, international expansion, retail-ready apparel, and eventually showing up at places like Coachella with an actual story behind it, not just a booth. We also talk about what Hall of Flowers looks like this year, call out the worst flavor we’ve ever made, debate Newport Beach Dad culture (including the confidence of a Vuori + Melin hat combo), and somehow end up discussing office sleepovers, TJ Maxx, and preschool nap time with Sabrina Carpenter.We wrap with the biggest lesson from building a brand: if you want to win, you have to be willing to look stupid the longest.New episode. Same turn energy.WWSD.

make sure to subscribe so you can stay up to date with all of the new episodes coming out and learn more about the behind the scenes at turn