Under the Agency Hood - Agency Insights & Perspective

From JPL’s evolution to their AI‑driven workflow, Kelly shares hard‑won insights that any brand partner can put into action today. Here are the three biggest takeaways from our conversation with Kelly: Transform Complexity into Clarity: JPL’s superpower is turning tangled consumer‑behavior challenges into crystal‑clear strategies, delivering expertise (early, often, and continuously) so clients see real impact at every stage. Human Insight + AI = Sustainable Speed: AI is baked into their everyday process, but it’s always strategically guided and human‑led. The result? Faster creative testing, deeper audience analysis, and the ability to scale without sacrificing quality.Be the “Mountain” Not the “Moment”: Rather than chasing flash‑in‑the‑pan wins, JPL strives for relentless evolution (building lasting trust, transparency, and shared accountability), so they remain a high‑performance extension of their clients’ teams.If you’re looking to future‑proof your brand partnership, talk with Kelly ([email protected])!

 In this interview with Jon Newman, we discussed a wide variety of issues: Hodges’ 23-year history and their integrated approach, combining earned, owned, and paid media to drive client success beyond traditional PR. How PR has evolved with the rise of social media and digital platforms, and Hodges’ early adoption and experimentation with these channels. Hodges’ client relationships and agency culture. The use of AI in agency work. Hodges’ view of the ideal agency-client relationship. How the agency keeps up with changes in media, technology, and social media. How Hodges keeps their clients ahead of industry trendsThanks Jon, for a great interview!

Welcome to another episode of “Under the Hood,” an interview series designed to shine a light on how agencies think, and how they deliver value to their clients. In each episode, RSW/US Founder & President Mark Sneider, will interview an agency principal, discussing a wide variety of topics, such as:How their agency builds strong marketer-agency partnershipsReasons marketers seek new agenciesEffective client retention strategiesTheir agency’s use of AI and client demands around itValue-based pricing versus time-based pricing and its benefitsAgency specialization trends and market insightsTheir agency’s unique “superpower” and the value it brings to clientsAnd a whole lot moreToday’s interview features Jessica Savage, President & CEO at DS+CO (formerly Dixon Schwabl + Company). DS+CO is a women-owned marketing agency focused on curiosity-driven, human-centered ideas that drive brand connection and results. They prioritize diversity, inclusion, and fairness, creating a culture where all voices are valued. Recognized by Fortune as a top workplace in advertising and marketing, DS+CO is committed to progress through creativity and community.

Welcome to our first episode of “Under the Hood,” an interview series designed to shine a light on how agencies think, and how they deliver value to their clients. In each episode, RSW/US Founder & President Mark Sneider, will interview an agency principal, discussing a wide variety of topics, such as:How their agency builds strong marketer-agency partnershipsReasons marketers seek new agenciesEffective client retention strategiesTheir agency’s use of AI and client demands around itValue-based pricing versus time-based pricing and its benefitsAgency specialization trends and market insightsTheir agency’s unique “superpower” and the value it brings to clientsAnd a whole lot moreOur first interview is with Sam Littlefield, President & CEO at The Littlefield Agency. With 25 employees and 45 years of experience, The Littlefield Agency specializes in B2B marketing, focusing primarily on the manufacturing and financial services sectors. They emphasize strategic, data-driven marketing solutions tailored to complex business models within these industries.