WNY Entrepreneurs Unleashed

What if the biggest barrier to your business growth isn’t your product, your pricing, or your people but your lack of strategy? In this episode of WNY Entrepreneurs Unleashed, Seth Greene interviews Rachel Present, Fractional CMO, who has led marketing strategy at startups and global corporations alike, from early-stage tech ventures in Tel Aviv to multinational firms like Thales and Next Insurance, acquired for billions by Munich Re. Drawing from her 14 years abroad and deep Western New York roots, Rachel shares how combining international experience with entrepreneurial spirit helps businesses unlock powerful, sustainable growth. She reveals what most companies get wrong about marketing, and how a clear strategy can bridge the gap between potential and performance. Key Takeaways: → Why strategy must come before execution and how skipping this step stalls growth. → How fractional CMOs help companies scale without the overhead of a full-time executive employee. → Why keeping clients engaged and customer retention beats constant prospecting. → How to measure marketing ROI when sales cycles are long and attribution is tricky. → The three critical questions every business owner should answer before setting a marketing plan. Rachel Present is a passionate fractional CMO dedicated to helping Rochester-area businesses achieve world-class marketing results. A proud Rochester native, she understands the local mindset—whether it’s Jim Kelly nostalgia or knowing that “flurries” aren’t real snow—and believes exceptional companies from the region deserve global-level strategy. With over 14 years of international experience, including time spent in Israel, Rachel blends American warmth with Israeli chutzpah to deliver results that resonate—whether your audience is in Greece, New York or Athens, Greece. A self-taught marketer and former tech professional, she approaches each client like a marketing detective, uncovering obstacles and crafting strategies that drive measurable growth. Following in the legacy of her family’s respected Western New York business, Present Company, Rachel founded her firm to empower organizations to reach their ideal customers and turn marketing into meaningful, profitable impact. Connect With Rachel: Website: https://www.rachelpresent.com/   Connect with EO Western NY: Website X Facebook LinkedIn YouTube   To learn more about joining the local EO chapter, please email us at [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

A brand-new tax law just rewrote R&D, GILTI, and FDII: here’s how to avoid surprises in your effective tax rate and cash flow.   In this episode of WNY Entrepreneurs Unleashed, Seth Greene interviews Katie Salisbury, Senior Tax Manager for Withum, in Buffalo, New York, who traces her path from Freed Maxick to Withum, then breaks down the newest law’s impact on R&D expensing, options for handling unamortized 2021–2023 costs, and what shifting from compliance to true advisory looks like. She also covers evolving international tax pressures (GILTI/FDII, foreign filings), how teams should think about tariffs, and the mindset that keeps pros sharp in a fast-changing tax world.   Key Takeaways: → How R&D costs can be expensed can be expensed again. → Why SEC filers are laser-focused on ETR impact, cash timing, and ASC 740 disclosures under the new rules. → How tariffs remain a moving target. → Why monitoring, scenario planning, and flexible models beat one-and-done answers. → How teams must align resources early so compliance and planning reinforce each other.   Katie Salisbury, CPA, is a senior tax manager for Withum based in the Buffalo, New York office. She has over 10 years of experience working in public accounting, focusing on tax compliance and ASC 740 financial reporting for large multinational corporations. She has a passion for helping clients navigate the complex tax code and serving as their business advisor to help them succeed.   Connect With Katie: Website Instagram Facebook X LinkedIn   Connect with EO Western NY: Website X Facebook LinkedIn YouTube   To learn more about joining the local EO chapter, please email us at [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover the keys to building lasting wealth, developing retirement strategies that truly work, and implementing financial plans with confidence.   In this episode of WNY Entrepreneurs Unleashed, Seth Greene interviews Doug Parker, CFP, Senior Vice President and Shareholder of Sage Rutty & Company. Doug has over thirty years of experience helping clients grow their wealth through disciplined financial planning and investment strategies. From working with small business owners to designing custom retirement plans, he has seen firsthand how proper execution of financial strategies can transform lives and legacies. In this episode, Doug discusses the challenges of implementation, the importance of long-term planning, and how Sage Rutty helps individuals and businesses maximize their financial opportunities.   Key Takeaways: → The difference between large firms and smaller, more nimble companies. → Why business owners benefit from combining personal and retirement planning. → The importance of executing financial plans and monitoring them over time. → The process of helping business owners transition their companies. → Real-world examples of clients who benefited from Sage Rutty’s strategy.   Doug Parker is a Certified Financial Planner™ professional, an Accredited Investment Fiduciary®, and a Senior Vice President and shareholder at Sage Rutty & Company. He serves as a Senior Vice President of the firm’s Parker, Burke & Gingerich private financial practice, where he provides comprehensive financial advice to both individual and corporate clients across a wide range of financial topics. Doug has a master’s degree in financial planning from the College for Financial Planning in Denver, Colorado, and graduated with honors from Roberts Wesleyan College. Active in the financial planning community, Doug is involved with the local chapter of the Financial Planning Association and is a Past President of the Estate Planning Council of Rochester. He has also previously served as a member and Board Chair of the Catholic Family Center Board of Directors and currently participates on the Catholic Charities of Rochester Pension Committee.   Connect With Doug: Website Facebook LinkedIn   Connect with EO Western NY: Website X Facebook LinkedIn YouTube   To learn more about joining the local EO chapter, please email us at [email protected]  Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover how one real estate leader turned personal frustration into a thriving team that thrives on visibility, relationships, and intentional growth.   In this episode of WNY Entrepreneurs Unleashed, Seth Greene speaks with Enas Latif, founder of the Enas Latif Sales Team, who shares her inspiring journey from being a first-time homebuyer struggling with the process to leading a successful multi-market real estate business. She discusses lessons learned from market fluctuations, building a team, and balancing business with personal well-being. Enas also reveals how joining EO Western New York sped up her growth and expanded her leadership, helping her overcome challenges and boost her team’s success.   Key Takeaways: → The importance of visibility in standing out as a real estate team. → The value of slow hiring and quick letting go for team health. → How to set healthy boundaries while staying accessible to clients. → Creating daily habits maintains personal well-being amid business demands. → The lasting impact of genuine relationships with clients and team members.   With over 20 years of experience, Enas Latif is a leading realtor in the Buffalo-Niagara area and the founder of the Enas Latif Sales Team. Known for her client-first approach, she makes buying and selling easier while bringing expert negotiation skills as a certified real estate negotiator. Under her leadership, the team consistently ranks among the highest-performing in the company at HUNT Real Estate and across Buffalo-Niagara, earning recognition from the local Association of Realtors. Enas holds a GRI designation and certifications as a Certified Buyer Representative (CBR), Seniors Real Estate Specialist® (SRES®), and Certified Relocation Specialist. She is also a skilled marketing strategist. Whether buying or selling, Enas combines market expertise, negotiation skills, and a personal touch to help clients reach their real estate goals.   Connect With Enas: Website Facebook   Connect with EO Western NY: Website X Facebook LinkedIn YouTube To learn more about joining the local EO chapter, please email us at [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

From purchasing a family business to leading successful mergers, this episode dives into an entrepreneur's journey of growth, challenges, and the lessons learned along the way.   In this episode of WNY Entrepreneurs Unleashed, Seth Greene speaks with Amy Castronova, President of Leadership Alchemy, who began her entrepreneurial journey by purchasing a family business while still in college, a decision that has shaped her career in unexpected ways. Over the course of two decades, she navigated major transitions, including mergers and the challenges of selling a company. Now focusing on leadership coaching, Amy shares her insights on overcoming doubts, empowering teams, and building scalable businesses.   Key Takeaways: → Learn why developing rapport with employees and clients early on paves the way for success.   → The significance of scaling and recognizing when to let go.   → How to manage due diligence and transitions when selling your business.   → Explore how Leadership Alchemy supports growing businesses.    → Discover how coaching others and leading forums help develop strong leadership skills.   Amy Castronova is the President of Leadership Alchemy and a dynamic leader in entrepreneurship and personal growth. At just 20, she started a successful technical communications company, which she managed for 16 years before guiding mergers and acquisitions, leading to a successful exit in 2021. By age 30, Amy received prestigious awards, including the Rising Star Award from the Women Presidents Organization and Rochester Business Person of the Year—honors that earned her an invitation to the White House as one of the top 100 young entrepreneurs making an impact on the U.S. economy. Today, Amy combines her business expertise with powerful tools like Human Design and EFT (Emotional Freedom Techniques) to help leaders connect with their purpose and find fulfillment. Through Leadership Alchemy, she helps high-achieving individuals break through self-sabotage and lead with joy, freedom, and authenticity.     Connect With Amy: Website Instagram LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

ADHD doesn't need to hinder entrepreneurial success. Discover how to harness your unique strengths and transform chaos into opportunity.   In this episode of WNY Entrepreneurs Unleashed, Seth Greene speaks with Skye Waterson, an ADHD strategist and founder of Unconventional Organisation. Skye specializes in helping entrepreneurs, executives, and business owners embrace their ADHD strengths, such as creativity and problem-solving, while implementing systems to stay focused and avoid burnout. Additionally, Skye shares how to build customized systems that not only manage ADHD but also fuel business growth and success.   Key Takeaways: → Common misconceptions about ADHD management for business owners. → Understanding the connection between ADHD and entrepreneurial success. → The importance of customizing business systems to fit ADHD strengths. → The role of dopamine and focus in managing ADHD for productivity. → How to build clarity, confidence, and balance in business with ADHD strategies.   Skye Waterson is an ADHD strategist and the founder of Unconventional Organisation, a multi-six-figure business that helps entrepreneurs turn their ADHD into their greatest asset. When Skye was diagnosed with ADHD during her PhD, she realized that mainstream productivity advice didn't work for her. So, she took matters into her own hands—researching, testing, and perfecting strategies that truly help. Today, she equips coaches, consultants, founders, and executives with the same ADHD-friendly systems.   Connect With Skye: Website Instagram Facebook LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Summary: Tom Larsen's journey into the insurance industry began when a high school friend offered him a commission-based opportunity, marking a significant shift from his previous career in the restaurant and bar sector. Despite facing initial financial hurdles, Larsen's unwavering commitment to prioritizing client care over personal gain has guided his success and culminated in the establishment of his own insurance firm. Over the past 21 years, he has carved out a niche focusing on insuring restaurants, landlords, and high-risk drivers, while also advocating for the critical importance of cyber liability coverage in today's digital landscape. Larsen's dedication to honesty and tailored advice has not only set him apart in the industry but also reflects his genuine passion for helping clients navigate unique challenges with comprehensive and reliable insurance solutions.   Here’s what to expect this episode: ·       Cyber liability insurance is crucial for protecting businesses from data breaches and financial losses. ·       Tom Larson faced challenges as a business owner, including using personal credit cards to pay employees and being underfunded. ·       Starting a business with limited resources involves financial hurdles and personal sacrifices. ·       Having adequate insurance coverage is important for homeowners and businesses to mitigate potential risks effectively.   Connect with Tom Larsen: ⁠https://www.larseninsurance.com/ https://www.linkedin.com/in/larseninsurance/   Connect with Seth Green: https://www.linkedin.com/in/sethgreene/                                                                                                                         Learn more about your ad choices. Visit megaphone.fm/adchoices

What do playing pro basketball, serving in the White House during Watergate, and leading billion-dollar companies have in common? Warren Rustand reveals the timeless principles that shaped his extraordinary life—and how you can apply them too.   In this episode of WNY Entrepreneurs Unleashed, Seth Greene speaks with Warren Rustand—former White House Appointments Secretary under President Gerald Ford, bestselling author of The Leader Within Us, and a leadership legend in EO, YPO, and beyond. From growing up on a farm to navigating the corridors of power and building multi-billion dollar businesses, Warren shares the disciplines, values, and mindset that have defined his journey. Whether you’re an aspiring entrepreneur or a seasoned executive, this episode offers hard-won wisdom on resilience, vision, and what it means to live a life of significance.   Key Takeaways: → How there are three core principles that every entrepreneur should know, and what they are. → Why clarity of vision is the most underrated asset in business – and how to align your team around it. → How intentional leadership helps build culture, scale teams, and weather turbulent times. → How to navigate the inevitable business cycles with resilience and strategic foresight. → What every founder needs to understand about leadership post-COVID – and how to grow in a changed world.   Warren Rustand is a visionary leader, entrepreneur, and former White House official who brings decades of insight into business, leadership, and purpose-driven living. A former NBA draftee and Academic All-American at the University of Arizona, Warren served as Appointments Secretary to President Gerald Ford. He’s led multiple companies, including a $2.1B organization, and serves as Dean of Learning for the EO Global Leadership Academy. A husband, father of seven, and grandfather of nineteen, Warren is passionate about inspiring the next generation of entrepreneurs through clarity, discipline, and values-driven leadership.   Connect With Warren: Warren Rustand Facebook LinkedIn   Learn more about your ad choices. Visit megaphone.fm/adchoices

What is the importance of clarity in marketing messaging for SEO? Mariah Liszewski is a renowned SEO strategist and educator who has made significant strides in helping business owners amplify their visibility on Google. Recognized by leading platforms such as Entrepreneur and Forbes, Mariah merges her expertise with an educational approach to empower entrepreneurs with cost-effective, transferable SEO skills. She advocates for clarity in SEO strategies, emphasizing that clear, solution-oriented content is crucial for aligning with Google's search algorithms, whereas clever or overly creative content can be detrimental. Through her website, podcast, and other resources, Mariah particularly supports passionate clients, such as online service providers and e-commerce businesses, guiding them to leverage technology effectively for sustained business growth. Key Takeaways: Mariah helps clients improve website visibility on Google by teaching cost-effective SEO skills transferable to other digital marketing areas. Clarity in marketing messaging is emphasized by Mariah as essential for search engines to understand and connect websites to relevant search queries. Mariah's ideal clients are passionate about their business, willing to understand SEO, and eager to implement strategies to attract their target audience. Mariah provides resources like her website, podcast, Instagram, and YouTube channel for followers to learn more about her offerings and empower business owners. Connect with Mariah Liszewski: https://www.mariahmagazine.com/ https://www.linkedin.com/in/mariahmagazine/ Connect with Seth Green: https://www.linkedin.com/in/sethgreene/ https://www.marketdominationllc.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Anderson is the founder of MJ Capital Resources, where he excels in helping business owners and property investors secure optimal mortgage solutions for commercial properties. With a strong background in the banking industry, Michael leverages his extensive network and industry expertise to offer tailored solutions, navigating the challenges of a fluctuating commercial lending market to streamline processes and manage customer expectations effectively. His vision for MJ Capital Resources is focused on long-term growth and sustainability, aiming to expand the business to multiple states, support the entrepreneurial ecosystem, and ultimately retire or transition into a consultancy role in ten years. Beyond his business endeavors, Michael is deeply committed to community service, exemplified by his involvement in Grow Buffalo Business, a non-profit organization that supports local small business owners through networking and educational events, highlighting his dedication to making a positive impact both professionally and within the community. Here’s what to expect this episode: • Michael Anderson specializes in helping business owners and property investors secure optimal mortgage solutions for their commercial properties. • Anderson can offer a variety of options, including local, national, and private lenders, ensuring that he can find a suitable solution for most situations. • Michael Anderson discusses the challenges in the commercial lending market due to its sporadic nature and managing customer expectations. • Grow Buffalo Business significantly impacted an individual in the community by connecting them with others and helping them thrive in their consulting business. Connect with Michael Anderson: https://www.linkedin.com/in/michaeljandersonjr/   Connect with Seth Green: https://www.linkedin.com/in/sethgreene/                                                                                                                                                                Learn more about your ad choices. Visit megaphone.fm/adchoices

Tom Larsen's journey into the insurance industry began when a high school friend offered him a commission-based opportunity, marking a significant shift from his previous career in the restaurant and bar sector. Despite facing initial financial hurdles, Larsen's unwavering commitment to prioritizing client care over personal gain has guided his success and culminated in the establishment of his own insurance firm. Over the past 21 years, he has carved out a niche focusing on insuring restaurants, landlords, and high-risk drivers, while also advocating for the critical importance of cyber liability coverage in today's digital landscape. Larsen's dedication to honesty and tailored advice has not only set him apart in the industry but also reflects his genuine passion for helping clients navigate unique challenges with comprehensive and reliable insurance solutions. Here’s what to expect this episode: • Cyber liability insurance is crucial for protecting businesses from data breaches and financial losses. • Tom Larsen faced challenges as a business owner, including using personal credit cards to pay employees and being underfunded. • Starting a business with limited resources involves financial hurdles and personal sacrifices. • Having adequate insurance coverage is important for homeowners and businesses to mitigate potential risks effectively. Connect with Tom Larsen: https://www.linkedin.com/in/larseninsurance/ Connect with Seth Green: https://www.linkedin.com/in/sethgreene/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Tom Cullen, a seasoned entrepreneur with a varied background in trading and business, began his career navigating significant market shifts and the move to electronic trading on the options exchange floor in Chicago. His entrepreneurial journey, shaped by his experiences and evolution as a business owner, places great emphasis on the simplification of processes and the implementation of incremental changes to enhance overall performance. Influenced immensely by his membership in the Entrepreneurs' Organization (EO), his focus shifted from becoming entangled in day-to-day operations to designing a business and life that truly fulfilled his aspirations. This transformation led to a more purpose-driven approach, evidenced in his efforts to rejuvenate not only his local region but the entire world. Cullen's counsel to budding entrepreneurs underscores the importance of unwavering optimism and persistence in overcoming obstacles and reaching success. Here’s what to expect this episode: Continuous learning from others is crucial for entrepreneurial success. Active seeking of knowledge and applying lessons contribute to growth. Establishing support centers can drive economic development in communities. Balancing multiple ventures and personal life requires dedication and prioritization. Combining personal goals with business ventures can lead to positive impact. Maintaining relentless optimism is key to overcoming setbacks in entrepreneurship. Connect with Tom Cullen: https://www.linkedin.com/in/thomascullen/ Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian Brault is a respected entrepreneur, leadership trainer, and corporate retreat facilitator, having headed a successful company to the Inc. 500 list, managed a team of 300 employees, and served as global chairperson of the Entrepreneurs' Organization. Having started his entrepreneurial journey from a young age, Brault's views on entrepreneurship emphasize self-discovery, growth, and purpose. His experiences, such as selling a majority stake in his business and transitioning away from his CEO position, have influenced his belief in the importance of self-belief, risk-taking, and mentorship in entrepreneurial journeys. His own transformation from a conflicted business partnership to finding fulfillment in aiding others has shaped his perspective that entrepreneurship is about personal growth, resilience, and crafting a meaningful career that aligns with one's values. Through his work with Legacy of Significance, he embodies these principles, striving to empower and develop leaders within organizations. Here’s what to expect this episode: Starting entrepreneurial ventures at a young age can set one on a path of business acumen and responsibility. Transitioning from a specialized cleaning company to a total facility service company was sparked by building relationships and embracing new opportunities. Empowering leaders to take ownership of their roles and responsibilities within an organization is crucial as a business scales. Segmented Business Growth Strategy involves dividing a company into separate divisions to empower leaders, relieve pressure on the founder, and facilitate sustainable growth. Entrepreneurs often find support from mentors, spouses, faith, and organizations like EO. Transitioning to starting a company involves recognizing the need for change and aligning personal values with business goals. Brian Brault shares his journey from selling a majority stake in his business to pursuing his passion project of leadership development and training. Connect with Brian Brault:  https://www.linkedin.com/in/brian-brault/ Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Nicolle Overkamp, an accomplished MBA, CHFC, and CDFA, is renowned for her significant contributions towards empowering women in finance. As the author of "Certified Money Bitch", Overkamp strongly advocates for women to seize control of their financial destinies, stemming from her leadership as the president of Wilcox Financial Group. Her perspective on empowering women in finance is deeply rooted in providing education, mindset coaching, and support to help women navigate their financial future. Recognizing the gaps in traditional financial planning services, Overkamp has developed innovative money coaching programs tailored specifically for women. Her ultimate goal is to bridge the gender disparities in finance, and she does this through offering approachable education programs, business coaching for female founders, and using her platforms to inspire and encourage women to believe in their worth and capabilities. Takeaways:    Nicholle Overkamp offers financial coaching and education programs focusing on mindset, accountability, and basic systems for building a strong foundation for financial planning. Her goal is to empower women to take control of their financial future through online courses and her book titled 'Money Bitch'. Overkamp provides business coaching programs for female founders to address challenges and increase profits without burning out. Her journey from witnessing her mother's struggles as a single parent to becoming a successful entrepreneur showcases the empowering transition to entrepreneurship. Overkamp emphasizes the importance of overcoming challenges such as self-doubt, seeking help, and investing in coaching and mentorship for personal and professional growth. Continuous learning through audiobooks is crucial for personal development, business growth, and mental well-being according to Overkamp. Connect with Nicolle Overkamp: https://www.linkedin.com/in/nicholleoverkamp/ Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Justin Francisco's entrepreneurial journey is an inspiring tale of transformation and growth, beginning from his roots in computer programming and evolving through his passion for sales and people-oriented roles. His first successful venture, the League of Rochester, showcased his marketing and event organization skills and laid the groundwork for his current enterprise, Up Sender Email Management, which has impressively generated $5 million in revenue within just two years. Francisco attributes much of his success to a shift in mindset—prioritizing relationships and values over mere financial gain—which has brought him greater clarity, reduced stress, and a more fulfilling professional path. Drawing inspiration from thought leaders like Napoleon Hill and Vern Harnish, he emphasizes the importance of networking, treating everyone with respect, and maintaining a work-life balance, as he plans to strategically pause for family time before scaling Up Sender to $50 million in revenue. Here’s what to expect this episode: • Having a clear vision and dogged persistence are crucial in achieving success • Relationship-building and networking are instrumental in entrepreneurial endeavors • Valuing relationships with key connections drives business growth and success • Seeking opportunities for growth and leveraging resources are key to scaling a business • Work-life balance and strategic planning are important for business growth • Taking intentional breaks to recharge can lead to professional success Connect with Justin Francisco: https://www.linkedin.com/in/justinfrancisco/ Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Trevor Buccieri embarked on his entrepreneurial journey after feeling constrained by the limitations of his teaching career, inspired by his father's entrepreneurial spirit. Despite facing significant financial challenges, Trevor avoided bankruptcy thanks to government relief and the invaluable support from various entrepreneurial forums. His dedication to continuous learning and wellness habits have been pivotal in his long-term success. Driven by a desire for personal and professional growth, Trevor's innovative approach to wellness and his emphasis on understanding gender differences in self-investment have set his business apart in the competitive wellness industry. Here’s what to expect this episode: • Preparation is crucial in managing business growth and expansion to avoid financial strain. • Hiring to fill weaknesses and focusing on continuous learning leads to a more sustainable business model. • Women prioritize emotional benefits and self-esteem improvements in self-investment, while men focus more on financial costs. • Adaptation and resilience are vital during challenging times like the COVID-19 pandemic for business success. • Writing books can establish credibility and trust with prospects, showcasing expertise and authenticity. • Innovation in the wellness industry can set businesses apart by offering unique programs focused on taste-centered clean eating. • Developing and implementing unique treatment methods can differentiate a business from competitors and deliver exceptional results. Connect with Trevor Buccieri: https://www.linkedin.com/in/trevor-a-buccieri/ Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

David Searns grew up deeply embedded in an entrepreneurial ecosystem, with his family's business endeavors shaping his early years and career trajectory. Having played a pivotal role in computerizing his parents' temporary staffing company during his high school years, he later contributed significantly as the director of marketing for a staffing service in western New York, experiences that solidified his entrepreneurial ambitions. David believes that an entrepreneurial mindset involves taking control of one's own destiny and adapting to market needs, even if it means challenging established norms. At Haley Marketing, where he champions values like transparency, integrity, and communication, David exemplifies the entrepreneurial spirit by maintaining personal connections with clients and constantly evolving to stay ahead in the business world, a perspective he shares through the Smart Ideas Weekly newsletter. Here’s what to expect this episode: • Growing up in a family involved in a temporary staffing company shaped David Searns' approach to business and entrepreneurship. • David Searns believes in finding solutions and adapting to challenges to make something succeed. • Implementing structured business models and productizing services has been crucial for Haley Marketing Group's growth strategy. • Technological advancements in marketing have played a vital role in Haley Marketing's growth and success. • Future episodes of 'western New York entrepreneurs unleashed' will feature a diverse lineup of successful business owners sharing their insights and experiences. • David Searns hands over hosting duties to Roy, marking a significant shift in the show's dynamic. Connect with David Searns: https://www.linkedin.com/in/davidsearns/ Connect with Roy Meares: Roy Meares | LinkedIn Learn more about your ad choices. Visit megaphone.fm/adchoices

Martin Vidal, the founder and CEO of Trusted Nurse Staffing, has championed a unique, personalized approach to healthcare staffing since co-founding the company in May 2008. With a firm belief that consistency and perseverance are essential for business success, Vidal has navigated significant challenges, including a recession and his business partner's illness, by focusing on strong client and nurse relationships. Under his leadership, the company has grown by deliberately reinvesting in the business and building a strong management team that complements each other's strengths, fostering a positive company culture. This dedication to personalized attention, robust partnerships, and community service through the Trusted Gives Foundation has been pivotal to Trusted Nurse Staffing's substantial growth and notable presence in the industry. Here’s what to expect this episode: Martin Vidal faced challenges such as navigating through the recession, dealing with his partner's illness, and overcoming staffing difficulties to achieve success in his business. Martin Vidal's company experienced significant growth post-recession, with revenue increasing from $99 million to $199 million in just one year, along with doubling in size in terms of internal employees. Strong partnerships with suppliers and vendors are critical for a company's success. Vidal emphasizes the importance of these relationships, particularly in areas like financing, to maintain business continuity. Trusted Gives Foundation was established in response to a tragic shooting in the neighborhood near their offices, prompting the desire to give back to the community. Trusted Nurse Staffing has expanded into locum tenens, creating a new division named Trusted Locum Staffing. This division supplies doctors to facilities nationwide, utilizing their existing network and responding to the increasing demand for temporary physician staffing. Martin Vidal has integrated technology into the recruitment process, offering more job visibility and a concierge experience post-COVID. Connect with Martin Vidal: https://www.linkedin.com/in/martinvidal/ Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Stas Balanevsky, a dedicated EOS Implementer with extensive experience in launching and growing businesses, particularly in the medical products industry and internet traffic companies, emphasizes the critical role of the Entrepreneurial Operating System (EOS) in achieving business success. Stas, who has demonstrated remarkable resilience and adaptability throughout his career, believes that entrepreneurs must leverage a structured operating system like EOS to ensure smooth operations and effective decision-making. Highlighting the importance of peer support and mentorship, he advocates for the benefits of groups like the Entrepreneurs' Organization (EO) in accelerating growth and learning from others' experiences. Stas also stresses the significance of maintaining a focused niche to avoid diversions that can hinder business momentum, drawing from his own experiences and the transformative learning gained from programs like the Entrepreneurial Master’s Program (EMP) at MIT. Here’s what to expect this episode: Having an operating system like EOS is crucial for business success, allowing leaders to address challenges, set priorities, and ensure alignment within the organization. Utilizing EOS or a similar system can streamline operations, engage employees in achieving common goals, and ultimately drive growth and success. Entrepreneurs should have a peer group, an operating system, and a coach to navigate the complexities of running a business and learn from the experiences of others. Entrepreneurial Master's Program at MIT is a valuable opportunity for entrepreneurs looking to enhance their abilities and network within the field. Financial struggles can influence individuals towards entrepreneurship, shaping their mindset and approach to business challenges. Successful entrepreneurs impact society by being part of a community, creating a ripple effect of success and providing support to others. Trusting your instincts as an entrepreneur is crucial for making tough decisions that drive business growth and avoid common pitfalls. Connect with Stas Balanevsky: https://www.linkedin.com/in/stasbalanevsky/ Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Tricia Marsherall is a dedicated entrepreneur and the driving force behind Marshall Partners, a business she has skillfully navigated to success. Reflecting on her entrepreneurial journey, Tricia emphasizes a blend of personal and professional fulfillment, valuing the balance between growing her business and spending quality time with her family. Her strategic investment in relationships, professional expertise, and intentional time management has allowed her to prioritize what matters most, including her passion for business ownership and making a difference in the world. Tricia's journey, influenced by her family's entrepreneurial spirit and her involvement with the Entrepreneurs' Organization, highlights her commitment to growth, excellence, and the pursuit of personal and professional development. Here’s what to expect this episode: • Family influence and early entrepreneurial experiences played a significant role in shaping Tricia Marsherall's journey to becoming an entrepreneur. • Tricia's company, Marshall Partners, specializes in outsourced data management for nonprofits to address turnover and content management challenges in fundraising. • The strategic shift in Tricia's business model during the pandemic led to explosive growth by offering virtual fundraising events and database services remotely. • Joining the Entrepreneurs' Organization (EO) provides individuals with valuable opportunities for growth, networking, and building relationships with like-minded peers. • Balancing motherhood with running a fast-growing company, Tricia emphasizes the importance of effective time management and delegation to maintain work-life balance. • Tricia Marsherall emphasizes the importance of continued growth, finding good people, and crafting a vision for personal and professional development in her entrepreneurial journey. Connect with Tricia Marsherall: https://www.linkedin.com/in/tricia-marsherall/ Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth Greene is a serial entrepreneur and the founder, president, and CEO of Market Domination, recognized as the foremost expert in the United States on scaling businesses through strategic joint ventures. Greene advocates for a performance-based compensation system, transitioning from flat fees to percentage-based revenue models to maximize revenue and align incentives with clients. His innovative strategy involves creating networks of 50 centers of influence, referral partners, joint venture partners, and affiliates to drive growth over a 50-week period, a method he terms "coopetition." Co-hosting the 'Sharkpreneur' podcast with Kevin Harrington, Greene emphasizes the importance of relationship building and innovative presentations, drawing from his own experiences to teach entrepreneurs how to effectively connect with ideal partners and promote their businesses. Here’s what to expect this episode: • Seth Greene is known for scaling businesses through strategic joint ventures and 'coopetition.' • LinkedIn marketing hack involves creating new positions to increase distribution and generate leads. • Performance-based compensation systems, like the Strategic Pricing Model, can increase passive income and value to clients. • The 'Sharkpreneur' podcast hosted by Seth Greene and Kevin Harrington features successful entrepreneurs discussing scaling companies. • Seth Greene pitched his digital marketing services to Kevin Harrington using a shock and awe box, leading to a business alliance. You can connect with Seth Greene on LinkedIn and visit his company website to explore his expertise in scaling businesses. Connect with Seth Greene: https://www.linkedin.com/in/sethgreene/ Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Pat and Bridget Ryan, seasoned restaurateurs, bring a unique blend of expertise and adaptability to the ever-evolving restaurant industry. Pat, originally an accounting student who worked his way up from a part-time server to a restaurant owner, emphasizes the importance of a business-centric approach and the challenges of staff retention and fluctuating costs. Bridget, leveraging her background as an 8th-grade Spanish teacher, complements Pat's spontaneity with her structured and organized approach, making them a formidable team in tackling industry unpredictability. Together, they have not only navigated significant challenges but also implemented innovative strategies, such as launching Queen City Bistro during the COVID shutdown, to support their community and sustain their business. Here’s what to expect this episode: Entrepreneurial journey in hospitality industry shows unconventional path to business success Flexibility in schedules and networking key to success in restaurant business Challenges and rewards of working with a spouse in business setting Balancing work responsibilities and parenting crucial for family-run business Survival strategies during COVID shutdown showcase adaptability and innovation Impact of Entrepreneur's Organization (EO) on personal and business growth Lessons learned in entrepreneurship: pricing confidence and personal growth Connect with Pat Ryan: https://www.linkedin.com/in/patrick-ryan-4b36a16/ Connect with Bridget Ryan: https://www.linkedin.com/in/bridget-ryan-050634152/ Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim Kuryak, a dedicated member of the Entrepreneurs Organization (EO), brings a wealth of experience and a unique perspective to the forum he shares with his mate David Searns. Having transitioned from a client-facing role to the CEO of his insurance company, Jim has skillfully managed the shift in mindset required to oversee business operations and cultivate a positive company culture. He believes that the transition from senior manager to owner brought a sense of relief and freedom, allowing him to run the business as he sees fit. Jim emphasizes the crucial role of a supportive network, like EO, and a reliable business partner in navigating the challenges of entrepreneurship, underscoring the value of constant guidance, feedback, and shared experiences. Here’s what to expect this episode: • The importance of finding insurance carriers that align with clients' specific needs and educating customers on choosing the right insurer for proper response and coverage. • Entrepreneurs may underinsure themselves by not considering all potential risks and gaps in insurance protection, highlighting the need for tailored coverage. • Transitioning from a young employee to CEO involves a mindset shift towards overseeing the business, maintaining a focus on client interactions, and shaping company culture. • Having a partner in business can complement skills and responsibilities, allowing for a well-rounded and efficient business dynamic. • The diverse risk tolerance levels among business owners, with some opting for higher deductibles to self-insure and others seeking comprehensive coverage for every scenario. • Membership in Entrepreneurs Organization (EO) provides networking opportunities, support, resources, and a platform for learning and business expansion. Connect with Jim Kuryak: https://www.linkedin.com/in/jimkuryak/ Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Michael Tasner is a seasoned entrepreneur who began his own website development business at the tender age of 15, financing his higher education endeavors and eventually ascending to the position of a Chief Marketing Officer. Tasner's perspective on early entrepreneurship underscores the significance of calculated risks and an emphasis on controlling the controllable variables. His early experiences in selling to businesses as a teenager solidified his belief in aligning marketing budgets with desired outcomes as opposed to adhering to traditional models. By championing strategic choices to minimize potential risks, prioritizing flexibility, and the freedom to make a living on his own terms, Tasner has transformed his early entrepreneurship experiences into key lessons for aspiring business owners. His innovative approach emphasizes the importance of tailoring marketing strategies to achieve specific goals, thus rejecting the notion of blindly following industry norms. Here’s what to expect this episode: • Success as a young entrepreneur can lead to personal and educational achievements • Establishing credibility and proving value is crucial for young entrepreneurs • Show resilience and determination in overcoming age-related obstacles • Taking risks and pursuing passion can lead to unique career paths and success • Align your career path with personal goals and values Connect with Michael Tasner: https://www.linkedin.com/in/tasner/ Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Tom McManus is a seasoned CEO at Kegworks who has garnered extensive experience in negotiating the balance between strategic priorities and day-to-day tasks. His perspective, shaped by the effective use of the Entrepreneurial Operating System (EOS) to set and implement goals, leans towards the importance of maintaining equilibrium between strategic and operational aspects within a company. His experiences within the Entrepreneurs' Organization (EO) at both local and regional levels have helped him understand the significance of delegation and empowerment in task management. McManus contends that addressing both strategic priorities and smaller day-to-day tasks is key to business success, with an understanding that even minor operational responsibilities can impact overall productivity and morale. His approach has enabled him to build strong leadership teams, streamline operations, and continually drive the company's strategic priorities. Here’s what to expect this episode: • Focusing on niche markets can help companies differentiate themselves and attract loyal customers. • Balancing strategic priorities with day-to-day tasks is a challenge for leadership teams. • Tom McManus suggests focusing on the 20% of unachieved goals to drive success in leadership teams. Connect with Tom McManus: https://www.linkedin.com/in/tsmcmanus/ Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Vicki Kenward is a prominent entrepreneur and the co-CEO of Haley Marketing, possessing an extensive background in the Entrepreneurs Organization (EO). Vicki has a high regard for EO, stating that it offers vital opportunities for learning, growth, and forging connections with other leaders facing similar challenges. She believes that her six years of active involvement in EO, which included her participation in programs like GLC and EMP, have not only enhanced her leadership skills but have also provided her with valuable insights and experiences. Kenward stresses the importance of EO's forums and networking opportunities, where entrepreneurs can share ideas, seek advice, and gain support from a community of like-minded individuals. Her robust perspective on EO, therefore, stems from its role in providing knowledge, networking, and growth opportunities to entrepreneurs and business leaders. Here’s what to expect this episode: • Hiring the right people for specific roles is crucial for success in a business venture. • Matching skills and strengths with job responsibilities can prevent costly mistakes and ensure success. • The distinction between visionary and integrator roles is essential for organizational growth and success. Connect with Vicki Kenward: https://www.haleymarketing.com/ Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Karyn Tellez, the dedicated owner of a staffing firm based in Rochester, New York, has a rich background in hiring and recruitment. Her experiences and early passion for recruitment have shaped her understanding of the significant challenges within the staffing industry. In particular, Tellez acknowledges the difficult balance that must be struck between digital transformation and maintaining personal relationships in recruitment. With her emphasis on the importance of a structured hiring process, her belief in the value of gut instincts, and her commitment to continuous learning, as seen in her enrollment in the Entrepreneurs Master's Program, she offers a nuanced perspective on navigating the obstacles of the staffing industry. Here’s what to expect this episode: • The entrepreneurial journey involves facing ups and downs, but the experience is meaningful and worth the challenges, emphasizing the importance of perseverance, authenticity, and passion. • Entrepreneurs often struggle with judging people accurately due to lack of experience in hiring, highlighting the need for implementing a structured hiring process to make more informed decisions and avoid common pitfalls. • Being an authentic leader involves admitting imperfections and collaborating with the team to find solutions, fostering a culture of trust, growth, transparency, continuous learning, and innovation within the organization. • By staying true to their passion and authenticity, entrepreneurs can overcome setbacks and build a successful business. The rewards of pursuing one's passion and overcoming obstacles far outweigh the challenges faced along the way. Connect with Karyn Tellez: Karyn Tellez | LinkedIn Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Jamie Cornehlsen is an entrepreneur who started his journey at a young age, moving from being a financial analyst to owning a financial advisory firm, and ultimately becoming an EOS implementer. His perspective on the entrepreneurial journey is shaped by his experiences and emphasizes the importance of seizing opportunities, taking risks, and being courageous enough to venture into unknown territories. Cornehlsen underscores the value of self-awareness, focusing on individual strengths while seeking help to overcome weaknesses. According to him, entrepreneurship is like building an aircraft while free-falling, a process that demands constant learning, adaptation, and strategic thinking. Cornehlsen also highlights the importance of having an advisory board in a startup, indicating his understanding of the significance of external guidance and expertise in a successful entrepreneurial journey. Here’s what to expect this episode: • Identifying opportunities and taking risks are significant in the business world, as demonstrated by Jamie Cornelson's entrepreneurial journey that began with selling refreshments as a child. This journey eventually led him to become an EOS implementer, highlighting the importance of recognizing opportunities and having the courage to take risks in pursuit of business success. • Self-awareness, focusing on strengths, and seeking help for weaknesses are crucial aspects of entrepreneurship, as emphasized by Jamie Cornelson's experiences. Additionally, the strategic advantage of having a formal board or advisory board in a startup was underscored, showcasing the benefits of external perspectives in decision-making and business growth. • Advice on recognizing common roadblocks faced by entrepreneurs and the importance of focus and self-awareness in overcoming these obstacles resonates with aspiring business owners. By prioritizing the top five tasks on their list of goals and seeking help in areas of weakness, entrepreneurs can adopt a strategic approach to navigating challenges and achieving sustainable business growth. Connect with Jamie Cornehlsen: https://www.linkedin.com/in/jamie-cornehlseneostoronto/?originalSubdomain=ca Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Steve Davis, a fifth-generation leader with 18 years of experience at Tapecon, plays a vital role in decision-making alongside his two brothers in their family business. Davis holds steadfast in his belief on the importance of maintaining a distinct separation between family and business to ensure the success of a family enterprise. He insists on setting performance-based expectations for family members, declaring that their last name should not warrant any preferential treatment. His experiences have taught him the value of learning and contributing as a child to a parent's business, urging children to recognize their own worth and the insights their parents provide. Davis underscores the importance of consciously managing family business dynamics and holding all individuals, family or not, to the same performance standards, a perspective shaped by his experience and involvement with entrepreneurial organizations like EO and the Cel Center for Entrepreneurial Leadership. Here’s what to expect this episode: • Succession planning and adapting to new technologies and markets are crucial for longevity and success in family businesses. • Defining rules of engagement, seeking feedback, and maintaining performance-based expectations are key considerations for multi-generational family businesses. • Continuous learning, contribution, and proving one's value are essential for entering and thriving in a family business. • Set a clear vision for the future while balancing legacy and innovation • Define rules of engagement, seek objective feedback, and maintain performance-based expectations for family members in leadership roles • Approach the family business with a mindset of continuous learning and contribution Connect with Steve Davis: https://www.linkedin.com/in/stevedavismfg/ Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

David Clar, owner of Flower City Communications, has transitioned from running a printing company to specializing in security products and maintaining a strong focus on a customer-centric approach. David's perspective on this approach is influenced by the value he places on aligning with clients who share his company's culture. This mindset is forged from his experiences in building strong relationships with customers by understanding their values and treating them with respect. He believes in active listening, asking insightful questions, and customizing solutions to meet each customer's needs rather than making assumptions about what they need. By maintaining a sharp focus on nurturing customer relationships and delivering exceptional service, David Clar ensures his company's continuous growth and long-term success. Here’s what to expect this episode: • The company aims to address security challenges and provide integrated solutions that meet evolving demands by expanding its product line through a partnership with Motorola Solutions. • The company is actively working on diversifying its product portfolio to mitigate potential vulnerabilities stemming from relying heavily on one vendor. • The business values customer engagement, input, and collaboration in developing tailored security solutions that align with clients' needs and culture. • David emphasizes the importance of maintaining a positive company culture by ensuring that clients and employees match the company's values, fostering a harmonious workplace and long-term relationships. Connect with David Clar: (25) David Clar | LinkedIn Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Summary: Dave Robinson is a seasoned entrepreneur and the current president of the Lotus Group, an environmental engineering services firm, with a profound experience in building a telecom group while working for a large engineering firm in Buffalo. His perspective on starting a business from scratch is underscored by a sense of cautious optimism and a readiness to take calculated risks, a disposition he adopted when he decided to break away from his previous company due to neglect of the telecom division. This daring move, which was bolstered by the support and belief of his wife, resulted in him setting up a business with a friend right from their houses, with his corporate office humorously situated next to the washer and dryer. Robinson sees the insecurities and risk aversion often witnessed in entrepreneurs not as detriments but rather as driving forces to success, pushing them to constantly prove their worth and aim for greatness. Despite the inevitable challenges and frustrations, he perceives the journey of entrepreneurship as an invaluable learning opportunity and a pathway to personal growth. As he considers stepping back from full-time work, his future vision entails fun, travel, and service to others. Here’s what to expect this episode: • Taking risks is crucial when starting a business from scratch. • Having a strong support network is essential for success in entrepreneurship. • Prioritizing genuine connections and exceptional customer service leads to organic business growth. • Delegating tasks and empowering others is crucial for organizational success. • Embracing a lifestyle of flexibility and freedom can lead to valuable experiences and personal growth. • Effective leadership during challenging times requires open communication and transparency. • Transitioning to a new life phase involves reflecting on lessons learned and finding purpose beyond professional endeavors. Connect with Dave Robinson: https://www.linkedin.com/in/david-robinson-p-e-0b63307/ Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Tom Cullen, a seasoned entrepreneur with a varied background in trading and business, began his career navigating significant market shifts and the move to electronic trading on the options exchange floor in Chicago. His entrepreneurial journey, shaped by his experiences and evolution as a business owner, places great emphasis on the simplification of processes and the implementation of incremental changes to enhance overall performance. Influenced immensely by his membership in the Entrepreneurs' Organization (EO), his focus shifted from becoming entangled in day-to-day operations to designing a business and life that truly fulfilled his aspirations. This transformation led to a more purpose-driven approach, evidenced in his efforts to rejuvenate not only his local region but the entire world. Cullen's counsel to budding entrepreneurs underscores the importance of unwavering optimism and persistence in overcoming obstacles and reaching success. Here’s what to expect this episode: Continuous learning from others is crucial for entrepreneurial success. Active seeking of knowledge and applying lessons contribute to growth. Establishing support centers can drive economic development in communities. Balancing multiple ventures and personal life requires dedication and prioritization. Combining personal goals with business ventures can lead to positive impact. Maintaining relentless optimism is key to overcoming setbacks in entrepreneurship. Connect with Tom Cullen:  https://www.linkedin.com/in/thomascullen/ Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Summary: Nicholle Overkamp, an accomplished MBA, CHFC, and CDFA, is renowned for her significant contributions towards empowering women in finance. As the author of "Certified Money Bitch", Overkamp strongly advocates for women to seize control of their financial destinies, stemming from her leadership as the president of Wilcox Financial Group. Her perspective on empowering women in finance is deeply rooted in providing education, mindset coaching, and support to help women navigate their financial future. Recognizing the gaps in traditional financial planning services, Overkamp has developed innovative money coaching programs tailored specifically for women. Her ultimate goal is to bridge the gender disparities in finance, and she does this through offering approachable education programs, business coaching for female founders, and using her platforms to inspire and encourage women to believe in their worth and capabilities. Here’s what to expect this episode: • Nicholle Overkamp offers financial coaching and education programs focusing on mindset, accountability, and basic systems for building a strong foundation for financial planning. • Her goal is to empower women to take control of their financial future through online courses and her book titled 'Money Bitch'. • Overkamp provides business coaching programs for female founders to address challenges and increase profits without burning out. • Her journey from witnessing her mother's struggles as a single parent to becoming a successful entrepreneur showcases the empowering transition to entrepreneurship. • Overkamp emphasizes the importance of overcoming challenges such as self-doubt, seeking help, and investing in coaching and mentorship for personal and professional growth. • Continuous learning through audiobooks is crucial for personal development, business growth, and mental well-being according to Overkamp. Connect with Nicolle Overkamp: https://www.linkedin.com/in/nicholleoverkamp/ Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian Brault is a respected entrepreneur, leadership trainer, and corporate retreat facilitator, having headed a successful company to the Inc. 500 list, managed a team of 300 employees, and served as global chairperson of the Entrepreneurs' Organization. Having started his entrepreneurial journey from a young age, Brault's views on entrepreneurship emphasize self-discovery, growth, and purpose. His experiences, such as selling a majority stake in his business and transitioning away from his CEO position, have influenced his belief in the importance of self-belief, risk-taking, and mentorship in entrepreneurial journeys. His own transformation from a conflicted business partnership to finding fulfillment in aiding others has shaped his perspective that entrepreneurship is about personal growth, resilience, and crafting a meaningful career that aligns with one's values. Through his work with Legacy of Significance, he embodies these principles, striving to empower and develop leaders within organizations. Here’s what to expect this episode: · Starting entrepreneurial ventures at a young age can set one on a path of business acumen and responsibility. · Transitioning from a specialized cleaning company to a total facility service company was sparked by building relationships and embracing new opportunities. · Empowering leaders to take ownership of their roles and responsibilities within an organization is crucial as a business scales. · Segmented Business Growth Strategy involves dividing a company into separate divisions to empower leaders, relieve pressure on the founder, and facilitate sustainable growth. · Entrepreneurs often find support from mentors, spouses, faith, and organizations like EO. · Transitioning to starting a company involves recognizing the need for change and aligning personal values with business goals. · Brian Brault shares his journey from selling a majority stake in his business to pursuing his passion project of leadership development and training. Connect with Brian Brault:  https://www.linkedin.com/in/brian-brault/ Connect with David Searns: https://www.haleymarketing.com/team/david-searns/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to get a behind-the-scenes look at some of Western New York’s most successful businesses? Want to hear the untold stories of leaders and changemakers who have built seven, eight, and even nine-figure companies right here in your community? Introducing "Western New York Entrepreneurs Unleashed" - the podcast that's for business owners and leaders who are looking to unlock their potential, improve their lives, and build a better tomorrow! Each episode will introduce you to the untold stories of successful local entrepreneurs. You’ll discover their passions, hear how they overcame immense challenges, and get an understanding of what has fueled these leaders in their relentless pursuit of bold visions. We don't just scratch the surface; we dive deep, to get to know the real people behind each successful company. You’ll learn about their dreams, their fears, and what has driven these unique individuals to push past their limits and create transformational growth. But that's not all. We also explore the delicate art of balance. You’ll discover how these inspiring individuals manage to balance the pressures of a growing business while focusing on family, community, and living their best lives. If you're an aspiring entrepreneur, a dreamer with a vision, someone who seeks business growth, personal growth, and your own transformational experiences, this is your invitation to the front row. Join us as we embark on this thrilling journey into the ever-evolving world of entrepreneurship, one story at a time. "Western New York Entrepreneurs Unleashed" - Where the real stories of local business owners offer invaluable lessons, inspiration for growth, and the real secrets to becoming an effective leader. Subscribe now and prepare to be inspired, challenged, and transformed. Your journey starts here. Learn more about your ad choices. Visit megaphone.fm/adchoices