In The Business

They were told they'd never amount to anything. Now they've got 20+ million views on a single video, cleaned a TfL train, and stopped Simon Squibb in the street.The Maka Twins went from being "looked down upon" their whole childhood and getting a Chatterbox award in primary school, to building one of the UK's most-watched cleaning brands, cleaning TfL trains, airplanes and Big Ben ambitions, pulling 64,000 new followers from a single video and racking up 20+ million views on one branded post for Carhartt. This is their full story.In this episode of In The Business podcast, James and John open up about growing up with no entrepreneurial role models, why their first business flopped when all they cared about was margins, the dream that sparked their student cleaning company, the moment they decided to clean places nobody asked them to clean, bumping into Simon Squibb on the street, how they really think about mentorship, and why "boring businesses make the most money." Whether you're a young entrepreneur just starting out or someone trying to build a brand from zero, this one's for you.🎙️ In The Business is a podcast for young entrepreneurs, hosted by Harrison Turner and Tom Mumford. We sit down with founders who've built real businesses, from their step one to the first million, and unpack the stories behind the success.If you enjoyed this episode, subscribe and leave a comment telling us your biggest takeaway.FOLLOW IN THE BUSINESS👇🔗 LinkedIn: https://www.linkedin.com/in/harrisonturnerofficial/📸 Instagram: https://www.instagram.com/inthebusinessofficial/🌐 Website: https://inthebusiness.club/FOLLOW THE MAKA TWINS 👇📸 Instagram: https://www.instagram.com/themakatwins/🎵 TikTok: https://www.tiktok.com/@themakatwins🌐 Website: https://makagroupservices.com/about-us

Entrepreneur Tawhid Juneja went from earning £150K/month in healthcare recruitment to cocaine addiction, £2.4M bankruptcy, and 33 months in prison. Now he's rebuilt, owning businesses and football club AFC Welwyn. This is his full story.In this episode of In The Business podcast, Tawhid opens up about growing up with a single mum, building his first recruitment business, how the 2008 recession forced him to pivot into healthcare, the ego and addiction that came with making serious money, what it was really like inside a prison cell, and how he rebuilt his entire life with a £20K loan from his aunt and no mobile phone contract.Whether you're a young entrepreneur just starting out or someone going through a tough time, this one's for you.0:00 Intro1:13 Growing up with a single mum2:09 First business: rec-to-rec recruitment5:04 Healthcare recruitment, garage to Ed Miliband6:41 When the drugs started9:05 How addiction escalated with money10:02 Drug culture in sales environments13:30 "I didn't realise until I was in a prison cell"15:02 Taking cocaine into his own sentencing16:09 From the high life to prison18:33 £2.4 million bankruptcy and losing everything19:56 Mansion to sheltered accommodation to prison cell23:19 Making £150K/month at the peak23:35 Rebuilding from zero with a £20K loan25:42 Running a business from pub wifi on a brick wall26:18 Advice for young entrepreneurs starting from nothing27:42 What good market research actually looks like38:19 Using AI to scale a recruitment business40:57 Do degrees actually matter to employers?42:16 "Prison was the best thing that ever happened to me"45:45 What young people should take from this story48:47 The single best piece of business advice he's received49:49 What he'd say to his 25-year-old self🎙️ In The Business is a podcast for young entrepreneurs, hosted by Harrison Turner and Tom Mumford. We sit down with founders who've built real businesses, from their step one to the first million, and unpack the stories behind the success.If you enjoyed this episode, subscribe and leave a comment telling us your biggest takeaway.FOLLOW IN THE BUSINESS🔗 LinkedIn: https://www.linkedin.com/in/harrisonturnerofficial/📸 Instagram: https://www.instagram.com/inthebusinessofficial/🌐 Website: https://inthebusiness.club/FOLLOW TAWHID JUNEJA🔗 LinkedIn: https://www.linkedin.com/in/tawhidjuneja/⚽ AFC Welwyn: https://www.afcwelwyn.co.uk/

Ask for anything else and the clue is in the name. Flat White Or F*ck Off is a concept by Rory Sutherland brought to life by Tom Noble, Charlie Hurst, Will and Lucia Sudlow. Serving only one product, the business is a bold experiment in simplicity and provocation.In this episode we speak with the founders about the £27,000 pop up in London, what's next for the brand and why they started this business. What's your coffee order?Find more episodes and follow us on socials:Instagram: @inthebusinessoffical Tiktok: @inthebusinessofficial Spotify: In The BusinessApple: In The Business

Grace Hardy is a content creator, accountant, bookkeeper, and business owner.In this conversation, she shares why she decided to start her own business and the very first steps she took to launch her company. Timestamps:00:00 Choosing the Unconventional Path01:12 The Decision to Start a Business02:50 Building the Business: First Steps04:06 Client Acquisition Strategies07:47 Content Creation and Social Media Impact19:55 Challenges of Entrepreneurship20:49 Hiring the Right People23:34 Advice for Young Entrepreneurs

Paul Sherratt is the Founder & CEO of GloveGlu, the company behind the world’s first goalkeeper glove grip spray.In this interview, we take Paul back to step one...the moment GloveGlu began. He shares how the idea came to life, the early challenges he faced, and the key lessons learned while scaling the brand into a global business.In The Business is a podcast that takes entrepreneurs and founders back to the very beginning, uncovering how they launched their business, landed their first customers, and the lessons that shaped their journey.

Raising investment isn’t about having a “cool idea.” It’s about proving you can execute, sell, and build something real without acting entitled or wasting investors’ time.In this episode, angel investor Phil McSweeney (40+ investments; thousands of pitches seen) breaks down what actually gets a yes, what gets you ignored, and the fastest ways founders accidentally sabotage themselves.What you’ll learn: • The first sentence / first two slides that decide whether you’re taken seriously. • Why a pitch should feel like a movie trailer (not an essay). • The reality check investors apply: can this reach £10–20m/year revenue? • Founder traits that matter (and the ones that instantly repel investors) • Why raising money is a relationship, not a transaction. • How young founders can get access and what they must prove first.

Why is it so hard to find an angel investor and what are you doing that makes it harder?In this reddit asks Q&A, Phil McSweeney (angel investor with 40+ investments, mentor/coach to startups, author) answers the questions founders actually ask when they’re trying to raise: where to find angels, when to pitch, how to spot a bad investor, how to think about equity, and what a pitch deck is really for.This isn’t theory. It’s what happens after you’ve seen hundreds/thousands of pitches and you’re tired of founders wasting everyone’s time.In this episode: • Why angels are hard to find (and why they don’t advertise themselves) • Should you tailor your pitch for US investors or focus locally first? • The “best pitch deck format” myth and how to stand out without being boring. • When you should approach investors (hint: traction beats vibes) • How to vet an angel investor (equity grabs + control issues) • What to do after a failed pitch (feedback, accelerators, and persistence) • Can you raise with just an idea? (the brutal reality unless you’ve got a track record) • How to tell if investors are interested on a call. • What a pitch deck actually is: a movie trailer, not the full story. • Rule-of-thumb equity: how to avoid a messy cap table and stay in control.

In this episode, we sit down with Andrew Keith Walker a founder known for seeing the “direction of travel” early. Unpacking what separates real trend-spotters from people who just chase hype.We cover: • How tech disruption really works (and why the winners often come back with a new value proposition, think Rolex, vinyl, print).   • AI: why it matters, and how it will actually show up (embedded into everyday systems to reduce overload and stress, not just as a shiny standalone tool).   • The honest truth about VC: once you take investment, you don’t fully control the steering wheel anymore which can change decisions fast.   • A real “they told me it would never work” story. Including how a product that record labels wouldn’t buy ended up being bought by Apple.   • Andrew’s newest company: “self-help psychology” positioned like brushing your teeth for your mind: affordable, practical tools, delivered one per week so you can build habits instead of binge information.If you’ve ever wondered what’s coming next after phones, why some industries get stuck in the “disruption trap,” or how to build something useful without pretending to be a guru, this one’s for you.

What happens when you’re 17, smashing school, and still decide to walk away because the business is growing faster than the timetable?In this episode, we sit down with Finley Hyett, a 17-year-old entrepreneur who dropped out in Year 12 to go all-in on his Cardiff-based digital marketing agency. We unpack the part most people skip: how you earn trust when you’re young, how you build real self-belief (not cringe quotes), and how to stay consistent without burning out. Fin breaks down: • Why school felt like it was slowing him down (and what it did give him) • The real strategy behind being “young” in business: low expectations → overdeliver → trust • How confidence is built through expertise + reps, not “manifesting” • Falling in love with the process (and why “routine” is the wrong word) • His “graduating from friends” idea — and how to avoid loneliness while levelling up • Why his motivation shifted from money to building an entrepreneurship movement in WalesFind more founder conversations: https://linktr.ee/InthebusinessofficialFollow Finley: https://www.youtube.com/@finley_hyett/videos

In this episode, we sit down with Gavin Bell to unpack how he went from solo social media freelancer to building Yatter a paid ads agency he deliberately designed to sell and successfully exiting in just a few years. Gavin breaks down the difference between a lifestyle business and a sellable business, and why most founders say they want an exit but structure their company so nobody would actually buy it.We get into how he used systems, recurring revenue and team structure to make the agency an asset that could run without him, what really happens during an earn-out, and the uncomfortable emotions that come with selling the “thing” you’ve built your identity around. Gavin also talks about the mental side of entrepreneurship the swings between highs and lows and why the real skill is learning to operate from the middle.If you’re building an agency or service business and you think you might want to sell one day, this conversation will force you to question whether you’re building something you can ever truly step away from.

In this episode, Andrew Hulbert breaks down the real, uncomfortable truth behind his journey. How the working-class upbringing shaped him, the sacrifices that nearly cost him everything, and the relentless mindset required to scale a company faster than anyone around him.He exposes the myths around “work–life balance,” explains why most founders fail before they even start, and shows exactly how he won some of the most iconic clients in the world through culture, values and pure obsession.We spoke about:• Early Life & Working-Class DriveHow growing up on a council estate built the work ethic, resilience and values that shaped everything later.• Starting From a Bedroom With Zero FundingThe first day, the first client, and how early networking opened the door to Bulgari, Yahoo and Twitter.• Winning London Zoo & Beating 120,000 CompetitorsThe contract that doubled the company overnight — and the mindset that helped him outwork the entire industry.• Culture, Diversity & Building an Elite TeamWhy his people strategy became the company’s biggest advantage and the secret behind their explosive growth.• The Reality of Hypergrowth & SacrificeThe brutal personal cost, the long hours, and why the “work on the business, not in it” advice doesn’t work early on.• Preparing for Exit & His Advice to Young FoundersHow he stepped back, secured the £100M+ outcome, and the one line he’d give to his 20-year-old self.

Unsecured vs secured business loans. What’s the real difference, what do lenders actually care about.In this episode, finance broker Kat Edwards breaks down how business lending works in plain English: What a “good” vs “bad” rate looks like right now, why your personal credit score matters even for a business loan, and the biggest mistake founders make when they’re desperate for funding. What you’ll learn: • Secured vs unsecured: risk, costs, and borrowing limits. • Can you get a loan with no revenue (and what route actually works). • Which industries lenders love vs avoid (and why). • Realistic interest rates + how credit changes the offer. • Other finance options beyond “just a loan”. • The #1 mistake that kills approvals.

Giles Denning joins us to break down how he went from nightlife and hospitality to building PerformX Live a 6,000-person fitness business event reshaping the industry. We dive into why he quit alcohol, how he rebuilt his networkfrom scratch, the real mechanics of getting speakers and partners, why most people build events wrong, and why “mental fitness” is so important for modern men. If you’re building a brand, a community, or a network this episode is foryou.

In this episode, were joined by Ellis Bennett, owner/director of EA Accountancy, who works with agency owners, young entrepreneurs and startups (around 400 clients) and breaks down the most common questions he hears from people building income on the side. We cover: • When you actually need to file Self Assessment (and the £1,000 trading allowance that catches people out) • What you can claim as expenses (the “wholly & exclusively” rule) + what proof HMRC will accept • VAT: the £90,000 rolling 12-month threshold, whether you need to raise prices, and how VAT really works in practice • Sole trader vs limited company: liability, how you’re taxed, and why “just DIY it” can go wrong fast • Making Tax Digital from April 2026 (what it changes + why software matters) • How to stay up to date without falling for budget “clickbait”

In this episode, we sit down with emotional intelligence coach Nick Atzeni to dismantle the lies you tell yourself about how self-aware you are.If you think you can run a business, lead people, or even hold a relationship together without understanding your own emotions, this conversation will expose the gaps you’ve been ignoring.Nick breaks down:• Why you don’t actually listen and how to fix it.• How your interpretation, not events, creates your emotional reactions.• The 5 levels of listening (and why most people never pass level 2).• Why constant noise, scrolling, and stimulation are destroying your clarity.• How neuro-pathways trap you in bad habits and how to break them.• How emotional intelligence directly impacts leadership, decisions, and relationships.• The routines and practices that keep your mind sharp, not chaoticThis isn’t theory, it’s practical emotional discipline.If you want clearer thinking, better decision-making, and the ability to stay calm under pressure, this episode is your wake-up call.

A 17-year-old entrepreneur (Finley Hyett) takes on the biggest questions young founders ask: where to start, how to be taken seriously, and what to build first to stack skills fast. We break down confidence, handling pushback, standing out, networking intelligently, and the real trade-off between service businesses and “faceless” models like dropshipping. Plus how to think about AI/“machine learning” as an opportunity without getting lost in hype.

If you have ever thought “What the hell do I do with my life?” and felt like uni is your only option, this episode is for you. Harrison and Tom sit down with India Elsom, founder of Engaged Social Media and Marketing, to answer real questions about life after school. They cover feeling stuck, whether uni is actually right for you, how gap years and work experience really play out, and what kind of person should choose uni, apprenticeships or going straight into business. We also dig into the brutal realities of why confidence often matters more than grades, how to start a business while at uni, whether you should get a job first, and in the grand scheme of things how much A levels actually matter compared to real experience.

Gavin Bell (who sold his company last year) breaks down you questions about “How do you sell a business?”You’ll learn:Where buyers come from (and why “list it on a site” usually brings time-wasters)How businesses get valued (EBITDA multiples, revenue multiples, net profit)How to push your multiple up by building what acquirers want (team, systems, lower risk)The earn-out trap and how to protect yourself with clear expectations + scenario planningWhen to start preparing (hint: way earlier than you think)

Charlotte Giddings didn’t start a brownie empire because she wanted to. She started it because she had no other choice.During lockdown, with £2 left,a startup loan hanging over her, and no way to open her café, she made one decision that changed everything: “If I make 50p today, it’s 50p more thanyesterday.” In this episode, Charlotte reveals:·       How a single Facebook post turned into a nationwide brownie brand·       Why she refused to compromise on quality even when she was broke·       The brutal reality of building a business with kids, debt and no plan B·       How she bounced back from delivery disasters, eaten parcels, and constant setbacks·       Why standing out today means building a brand,not a product·       The power of personality, story and authenticity in e-commerce·       And how she landed multiple TV appearances, including ITV’s Be Your Own Boss This is the raw, unfiltered truth of what it actually takes tocreate something from nothing; resilience, identity, obsession, and refusing to quit when everyone else would. If you’re building a business and feel like you’re running outof options, this episode is going to hit you hard.

In this episode, Paul Avins breaks down exactly why the school system fails entrepreneurs, why the UK culture holds back ambition, and how to build the mindset required to scale a business in today’s world.Paul reveals the truth about entrepreneurship, from overcoming fear and scarcity thinking to understanding leverage, building a network, and using AI to grow faster than ever. If you want to learn how top founders think, how million pound businesses are built, and how to escape the limits of your environment, this episode delivers real answers.Perfect for anyone searching for content on entrepreneurship, success mindset, business growth, sales skills, LinkedIn strategy, AI skills, scaling companies, and UK vs US culture around ambition.Topics covered in this episode:• Why the school system is not designed for entrepreneurs• How UK culture kills ambition compared to the US• The mindset difference between people who scale and people who stay stuck• Why only 7 percent of entrepreneurs ever reach one million in revenue• How to build an abundance mindset and remove fear based thinking• The importance of environment, network, and peer group• How to use leverage to grow a business faster• Why sales and marketing skills are essential for founders• How LinkedIn creates real opportunities for young entrepreneurs• Why AI skills and prompt engineering will become the highest paid skills• What separates a one million business from a ten million business• How successful founders think about risk, opportunity and timingIf you searched for how to start a business, how to scale a company, how to improve your mindset, how to grow on LinkedIn or why use AI to gain an advantage, this episode is for you.

In this episode, we sit down with Josh Robinson, founder of LMSUK, a global entertainment brand built on helping creatives turn their art into a real, sustainable business.Josh shares how he went from sneaking backstage at festivals as a teenager to running a company that works with artists, producers, and creators across the world. His journey shows what’s possible when creativity meets practicality, and why most talented people still struggle to turn their passion into income.We talk about what artists get wrong about success, why emotion beats logic in marketing, and how to build a career in the music and creative industries without waiting for permission. Josh also breaks down why failure helped him grow, how LMSUK scaled internationally, and the mindset shift that separates professional creatives from hobbyists.If you’re a creative, founder, or anyone trying to build something from scratch, this episode will give you a blueprint for turning passion into a business.

In this episode, Alex breaks down why most young entrepreneurs sabotage themselves, why talking to real customers beats every marketing playbook, how loneliness destroys early-stage founders, and why your network the decides whether you actually make progress or just look busy online.

Small business owners jump on Reddit every day asking the same thing:“Why is everything in my business so slow, messy, and chaotic?”In this episode of Reddit Asks In The Business, we put the internet’s most-asked questions straight to Andy Skinner, a Lean Six Sigma specialist who fixes broken processes, removes waste, and helps businesses run like actual businesses. Not duct-taped chaos machines.From admin overload and bad onboarding systems, to pointless automation, broken CRMs, messy accounting, and the bottlenecks that kill growth… Andy breaks down your questions on how to spot the real problems, where the waste is hiding, and what to fix first.

Steve Chadwick spent 40 years in the corporate world before turning his focus to helping business owners master their mindset. In this episode he shares why most founders feel trapped by the very business they built, how to shift from “I have to” to “I choose to,” and why great leaders delegate not dominate.We get into the Reticular Activating System, your brain’s internal filter, how to reprogram your thinking to spot opportunities instead of obstacles, and why talking openly about stress isn’t weakness, it’s leadership.If you’re burning out, over controlling everything, or stuck in “I’ll do it all myself” mode, this episode will hit hard.You’ll get:• How to train your mind to back you, not block you• The power of “I choose to,” regaining control over your business and life• Real leadership lessons from managing 400 plus people• Why confidence starts with self acceptance, not fake bravado• How to build teams that actually believe in the missionReal mindset tools from someone who’s lived both sides.

In this episode we sit down with Ian March, a mindset and hypnosis coach who helps entrepreneurs regulate their nervous system and rebuild calm from the inside out.Ian breaks down what happens when you lose control under pressure and how simple breathing techniques can instantly reset your body and mind. He explains the power of meditation, visualisation, and posture in building real confidence and why separating your identity from business outcomes is the key to staying grounded.If you’re running a business and constantly operating in fight or flight, this one will hit home.You’ll get:• A proven breathing technique to calm your system in seconds• How to use meditation and visualisation to stay centred• The link between posture and confidence• Why your self worth shouldn’t rise and fall with results• How hypnosis actually works and why it’s not “woo woo”Stillness isn’t weakness. It’s control.

Rohan (Plannex) breaks down how to win by going tighter, not broader, serving a defined niche (financial planners) and shipping before you overthink. We get into why the best companies start microscopically small, how to turn a community into real world events, and why “just do it” isn’t a slogan, it’s the operating system. If you’re still polishing the plan six months later, this one’s for you.You’ll get:• How Rohan found traction by focusing on one niche and letting it compound naturally.• How to move from zero to first event without burning cash.• Momentum > perfection: shipping cadence, not shiny decks.• Anti regret mindset replace “what if” with “I did, here’s what I learned”If it hits, rate/review and tell us what you want more (or less) of next week.

In this episode, we’re joined by Jake Slinn, founder of JS Global Group, who started his business from his bedroom at just 19 years old with only £400 in the bank turning it into a multi-million-pound operation.Jake shares the full story of how he built one of the UK’s most unique waste management and salvage businesses, dealing with everything from counterfeit goods and seized containers to abandoned freight worth millions.We talk about his early mistakes, learning the ropes without a degree, and how keeping overheads low helped him grow faster than competitors. Jake also opens up about the mindset shifts that took him from a one-man startup to a £3 million business, and why his best advice for new founders is to “build to sell from day one.”

In this episode, we sit down with Norbert Csorba, a UEFA-qualified coach whose journey from hospitality and construction to academy football at Watford is built on sacrifice, persistence, and emotional intelligence.Norbert shares how his struggles has shaped his coaching philosophy,  focused on people, process, and mindset.We talk about what truly separates academy players from grassroots ones, how to build a high-performance environment, and why most people love the idea of success but not the process behind it.He also opens up about resilience, self-regulation, and how Japanese philosophy and the concept of Ikigai shaped his approach to life and leadership.If you want to understand what it takes to build an elite mindset in sport, business, or life this episode is for you.

In this episode, we speak with Ashley Johnson, founder of Hyja, a company helping businesses build meaningful partnerships with charities through corporate social responsibility (CSR).Ashley shares how his own experiences with the NHS and family health challenges shaped his mission to help companies make a real impact. From distributing surplus stock to local charities, to creating long-term community partnerships, Hyjas approach turns CSR from a tick-box exercise into something that truly changes lives.We discuss why purpose is essential for motivation, how giving back can improve employee retention, and why smaller local partnerships often make the biggest difference. Ashley also explains the story behind Hyja’s name, its deeply personal logo.If you’ve ever wondered how to build a business with genuine purpose, this episode will bring great value to you.

From one small bakery to a £10 million business with 200 staff and 10 locations, Steve Magnall’s journey shows what real entrepreneurship looks like. He shares how he worked seven days a week, and scaled Two Magpies Bakery from £450K turnover to millions. A powerful story about risk, resilience, and what it really takes to grow a business from the ground up.

From salon chair to startup founder, Alisia, the creator of Paiire Beauty, shares her journey from freelance makeup artist to tech entrepreneur.After two decades in the beauty industry, Alisia realised there was no platform that truly supported artists like her, so she built one. With no tech background, she taught herself the startup world, raised investment, and turned an idea she had in the shower into a real product.In this episode, we discuss:• How she raised funds with zero tech experience• The brutal reality of building an app from scratch• Why she kept going even when the bank hit £0• The mission behind Paiire, connecting artists, clients, and brandsIf you’ve ever had a business idea but didn’t know where to start, this episode will change how you see what’s possible.

We’ve officially hit 20 episodes and what a journey it’s been.In this episode we look back at everything we’ve learned so far from speaking with founders, CEOs and entrepreneurs across the UK. From building multimillion pound companies to starting from nothing, every guest has taught us something that’s changed the way we think about business.We break down the five biggest lessons that have stuck with us, from the importance of having a clear mission and launching early to staying patient, building the right team and staying adaptable when things don’t go to plan.This episode isn’t just a reflection, it’s a thank you. To every guest who’s come on, every listener who’s tuned in and everyone who’s supported In The Business since day one. We’re just getting started.

From selling his car and starting out with a rusty van to scaling a cleaning company with over 150 staff, George Pennell’s journey proves that you don’t need a flashy idea to build a successful business.In this episode, George shares how he spotted an opportunity during Covid, took a huge risk, and turned oven cleans into major commercial contracts — including a £3m TV production set. We talk about the hidden challenges of scaling, the reality of managing staff, and why solving “boring” problems can lead to the biggest wins.If you’ve ever doubted whether your idea is good enough, George’s story will change the way you think about entrepreneurship.

 In this conversation, grief coach Kate Nudds shares her journey from a successful recruitment career to becoming a grief coach after experiencing profound personal loss. She discusses the differences between coaching and counseling, emphasizing the goal-oriented nature of coaching in contrast to the present-focused approach of counseling. Kate highlights how grief can serve as a catalyst for personal growth and transformation, and she offers insights on how entrepreneurs can learn from grief and setbacks. The importance of community, communication, and self-care in navigating grief is also explored, along with the impact of collective grief during the pandemic. Kate advocates for gratitude as a powerful tool for resilience and encourages young entrepreneurs to seek support and prioritize their mental health.

In this episode, Ben Coomber shares his journey from personal health struggles to becoming a high-performance coach and entrepreneur. We dive into his philosophy of ‘awesome living’, tackling limiting beliefs, mastering self-regulation, and finding true balance between work, health, and family. Ben also opens up about the realities of building a supplement brand, overcoming setbacks, and why quality always beats quantity in life and business.

In this conversation, Dan Farr discusses the essentials of copywriting.

In this episode, we’re joined by Julius Grut, a viral content strategist who’s worked with top entrepreneurs and brands to create videos that rack up millions of views.Julius breaks down the psychology behind what actually makes a video go viral and why the first three seconds are the most important part of any post. He shares his three core principles for creating content that performs and why obsessing over the algorithm is a waste of time.We talk about the power of storytelling, how to edit for dopamine, and the difference between producing ads and creating genuinely engaging content. Julius also explains how he’s helped clients like Steve Varsano and others achieve massive reach on TikTok, Instagram, and YouTube without spending a penny on ads.If you’re trying to grow your brand or just understand what separates viral content from the rest, this episode gives you the blueprint.

In this conversation, Andrew shares his extensive journey in sales and business development, detailing his early experiences, career transitions, and the lessons learned along the way.

In this conversation, Ben Herbert shares his journey from overcoming physical challenges at birth to becoming a successful entrepreneur in the health and fitness industry.

In this conversation, we speak to Miguel, one of the founders and the CEO of The Eight App, and we explore the raising capital and the challenges and friction that can occur when building a company between founders.

In this conversation, Nick Hampton shares his journey from a young entrepreneur selling sweets to running a successful accountancy practice. He discusses the importance of understanding tax laws, common misconceptions about taxation, and the role of accountants as business advisors.

In this conversation, Caroline Russell, a financial advisor, discusses the importance of financial education, especially for young people. She emphasizes the need for understanding personal finance basics, the benefits of starting to invest early, and the significance of compound interest.

In this conversation, Janine discusses her journey in starting Media Pimps, the impact of COVID on her business, and the importance of authenticity in social media branding.

In this episode, we explore how Jenna turned an idea into a business, scaling to over 400 events per year.

In this conversation, Perran shares his journey of transforming his passion for photography and videography into a business.

In this conversation, Stephen shares his journey into e-commerce and digital marketing, detailing his early experiences with eBay and the evolution of his career into Facebook ads. 

In this conversation, we expolre the franchise Geek Retreat.

In this conversation, Scott shares his extensive experience as a serial entrepreneur, discussing his journey of building and selling businesses. He emphasises the importance of having a clear exit strategy from the start, the value of recurring revenue, and the significance of mission-driven businesses

In this conversation, Adam Berry and Alicia Keane from Vision Rise Fitness share their journey of establishing a fitness business aimed at making fitness accessible to everyone.

In this conversation, Tony Southgate, founder of Ginger Pickle Marketing, shares insights into his journey in the marketing industry, the challenges of building client relationships, the significance of hiring the right team, and the role of AI in modern marketing.