In the Mix - A NuLiv Science Podcast

This video features a wide-ranging conversation with supplement industry veteran Marc Lobliner, covering everything from the science of performance to the realities of entrepreneurship and the state of global leadership.A central theme is the concept of "1 + 1 = 3," where specific ingredients like goBHB, creatine, and Astragin can work together to provide benefits for cognition, heart health, and muscle preservation that exceed their individual effects.The conversation explores how global politics and trade regulations directly impact the supplement industry, from the sourcing of containers to the availability and price of high-quality ingredients like creatine.Watch the full conversation and read more on the blog here: https://nulivscience.com/creatine-gobhb-supplement-synergy/

In this episode, we sit down with Sarvar Nazir, the visionary founder of  @ProxEnergy , to discuss how he is revolutionizing the functional beverage market with the world's first true "hybrid" drink.Sarvar shares the incredible journey of how he went from prototyping formulas in his truck and garage with a SodaStream to launching a professional-grade carbonated protein energy drink. We dive deep into the science behind the formula, including the use of 20 grams of protein and premium ingredients like Senactiv and Alpha-GPC to provide clean, jitter-free energy.For the full breakdown of the conversation and FAQs, read the blog here: https://nulivscience.com/why-prox-is-the-new-standard-for-hybrid-performance-drinks/

In this podcast episode, we sit down with Tito, Matt, and Emma from CleverPro to explore metabolic health, and muscle preservation.We discuss the "GLP-1 Catch-22"—the risk of losing critical muscle and bone mass instead of fat—and how metabolic-first formulations like Carbivore and Heatwave work to bridge this gap. The conversation also covers the importance of insulin sensitivity, the role of mTor in building muscle while burning fat, and how clinically studied ingredients like InnoSlim® are used to optimize carb breakdown and appetite suppression.🎧 Listen to the full episode to learn why metabolic-first performance is the key to healthy aging and elite wellness.

In this episode, we sit down with the co-founders of Juna, Jewel Zimmer and Taylor Lamb, a Southern California wellness brand redefining what science-backed supplements should look like for women. We explore how metabolic health, blood sugar balance, sleep quality, and brain function are shaping modern women’s wellness.We discuss why metabolism goes beyond weight loss, the role of glucose regulation and AMPK, and how clinically studied ingredients like InnoSlim® are used in formulations such as Juna’s Smart Burn. The conversation also covers sleep quality, recovery, and how Juna’s Nightcap is designed to support relaxation and restorative sleep without next-day grogginess.The conversation dives into:How metabolic dysfunction affects energy, focus, sleep, and brain healthWhy women’s biology requires a different approach to metabolism and fat lossThe role of AMPK, the body’s master metabolic switchWhy stimulant-heavy fat burners often work against women’s healthHow clinically studied, plant-based ingredients like InnoSlim® support glucose balance and metabolic efficiencyThe connection between deep sleep, brain detoxification, and next-day mental clarityWhy modern consumers are demanding transparency, testing, and real science in supplementsThis episode highlights a major shift in wellness: moving away from quick fixes and toward metabolic-first health strategies that support both the body and the brain.Whether you’re a formulator, brand founder, health professional, or wellness enthusiast, this conversation offers a science-forward look at where women’s health, metabolism, and cognitive wellness are headed next.🎧 Watch the full episode to learn why metabolic-first wellness is redefining women’s health: https://youtu.be/-W_nTmHYF-M

Pet gut health affects far more than digestion. It plays a critical role in nutrient absorption, immune balance, behavior, and long-term wellness in dogs and cats.In this episode, we break down why modern pet nutrition is shifting toward a gut-first approach and how supporting digestion and absorption can help pets get more value from the nutrition they already consume.We also discuss how absorption science, commonly studied in human nutrition, has influenced modern thinking around pet formulation, including insights from ingredients like AstraGin®, which was developed to support nutrient absorption and gut integrity.This conversation focuses on perspectives from Fera Pets, a vet-founded brand focused on evidence-based, gut-forward pet nutrition, and NuLiv Science, an ingredient innovation company specializing in absorption and gut health research.🔗 Learn more about Fera Pets: https://ferapets.com🔗 Learn more about AstraGin®: https://nulivscience.com/astragin/Read the full blog on how the gut is the control center of pet health: https://nulivscience.com/the-gut-is-the-control-center-of-pet-health/If you’re a pet parent, formulator, or brand interested in the future of pet wellness, this episode will change how you think about supplements.

The sports nutrition industry is facing a protein problem. Rising whey protein isolate costs, limited supply, and expanding consumer demand are forcing brands to rethink formulation strategy.In this conversation, we unpack what’s actually happening behind the scenes in the protein market, why clear whey is exploding, and how brands can adapt by focusing on protein efficiency and absorption rather than excess dosing. Keep watching to learn about protein absorption, bioavailability, and why digestion and nutrient transport matter just as much as protein quality.To watch the full episode, click here: https://youtu.be/rw3Xl_jN33IThis episode is essential viewing for formulators, brand owners, and anyone building protein-based products.

Gut health, metabolism, and performance are more connected than you think. In this episode of In the Mix, we sit down with Dr. Rosa Keller, PhD, RDN — a nutrition scientist and registered dietitian — to explore how your gut microbiome, dietary nitrates, and metabolic flexibility shape everything from energy levels and recovery to long-term healthspan.Dr. Keller shares her research on nitrates in vegetables (yes, the same ones that boost nitric oxide for better blood flow), explains why metabolic flexibility is key to preventing chronic disease, and reveals how your gut health impacts exercise performance and healthy aging.💬 Topics Covered: – What “healthspan” really means (and how it differs from lifespan) – How gut health supports metabolism, energy, and recovery – Why metabolic flexibility helps your body adapt to stress – Nitrates, nitric oxide, and how greens improve cardiovascular function – The role of fiber, butyrate, and short-chain fatty acids in gut health – How dietary diversity supports athletic performance and longevity – Science-backed supplements that improve nutrient absorption and muscle recovery

What does it really take to build a supplement brand in Canada?In this episode of In the Mix, we sit down with Alexander Trent Forian— Mr. Canada, multi-time Canadian best poser, and the entrepreneurial mind behind Bull Nutrition and Fitness City Supplements.Alex gets real about the challenges and wins of running a supplement company under Health Canada’s strict regulations, what makes the Canadian market different from the U.S., and how he and his team built Bull Nutrition into one of the country’s most talked-about brands.If you’re in sports nutrition, brand development, or just love seeing what it takes to grow something real from the ground up — this one’s worth your time.

Go behind the scenes with Dave Rynecki, Director of R&D at Crush It Brands — the team behind Core Nutritionals, Merica Labz, Unmatched Nutrition, and MYOBLOX — as he breaks down how modern supplements are formulated.In this exclusive conversation, Dave shares:How Crush It Brands balances trending ingredients with clinical validationWhy ingredients like AstraGin® and Senactiv® are changing how athletes recoverThe future of peptide-based supplements and longevity formulationsWhat it really takes to make products that perform not just sellIf you’re a formulator, brand owner, or fitness enthusiast, this is a masterclass in how real innovation happens in the supplement industry.📘 Featuring ingredients by NuLiv Science — creators of AstraGin®, Senactiv®, and Zylaria®. 🔬 Learn more: https://nulivscience.com

Transparent Labs has become one of the fastest-growing sports nutrition brands — but how did they do it? In this episode, CEO John Williams shares his journey from a small retail shop to building Transparent Labs into a global leader in clean-label supplements. We cover scaling with the EOS system, building long-term athlete partnerships with names like Hafþór Júlíus Björnsson and Rory McIlroy, and why clinically validated ingredients like AstraGin® and Senactiv® give Transparent Labs a competitive edge.👉 Read the full blog for deeper insights on how Transparent Labs and NuLiv Science are shaping the future of sports nutrition:https://nulivscience.com/transparent-labs-sports-nutrition/

IFBB Pro & White Lion Labs CEO Christopher Barr breaks down how  @IFBB -level discipline translates into brand strategy, premium formulations, and distribution growth—including scaling to 190+ locations, a Europa partnership, and key gym accounts. You’ll hear his daily routine during Olympia prep, why he refuses to compromise on science-backed ingredients, and how athlete credibility fuels B2B sales momentum.What you’ll learnHow athlete discipline translates into daily founder systemsBuilding a premium positioning (ingredient quality, clinical doses, taste)Retail growth: gym chains, distributors, and a state-rep modelWhen growth “breaks” ops: 3PLs, bi-coastal inventory, lead timesProduct roadmap: hero pre-workout, Greens & Fiber, Fruit & FiberUsing science-backed ingredients to support absorption, performance, and recoveryGo deeper and check out our in-depth blog on how Christopher Barr built White Lion: https://nulivscience.com/blog-white-lion-labs-supplement-brand/NuLiv Science develops clinically studied, proprietary ingredients—including AstraGin®, Senactiv®, InnoSlim®, Zylaria™, Astrion®, and more—trusted by leading supplement brands worldwide. Explore the science behind our ingredients at www.nulivscience.com.Be sure to follow us on Instagram @nulivscience https://www.instagram.com/nulivscience *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.#nulivscience #astragin #senactiv #innoslim

Ghost Energy flipped the script on the energy drink market. While most brands chase caffeine overload, Ghost found the sweet spot: 200mg caffeine + functional ingredients like AstraGin®, Alpha-GPC, and taurine. Add in bold flavors like Orange Cream and authentic collabs with EDC, Space Jam, and TMNT, and you’ve got the blueprint for a new era of functional energy drinks.In this video, we break down Ghost’s functional energy blueprint: ⚡ Why 200 mg caffeine became the sweet spot ⚡ How flavors like Orange Cream bridged energy + powders ⚡ The role of authentic collabs (EDC, Space Jam, TMNT) ⚡ Ghost’s vision to become the Nike of Sports NutritionWhether you’re an athlete, gamer, or just an energy drink fan, this deep dive shows what makes Ghost Energy more than a can of caffeine—it’s a functional, science-backed lifestyle brand.👉 Want the full story behind Ghost’s formula strategy, flavor playbook, and collab philosophy? Check out our in-depth blog: https://nulivscience.com/ghost-functional-energy-blueprint/

Why do most supplements miss the mark? In this episode, we sit down with Spencer Lynn and Applied Nutrition to break down what’s really going on in the supplement industry — and how brands can do better.From stimulant-heavy pre-workouts to supplements that actually deliver on recovery, absorption, and wellness, this conversation dives into the challenges brands face and the opportunities that lie ahead.👉 What you’ll learn in this episode:Why so many supplements fail to meet consumer expectationsThe shift from sugar + stimulants to functional, clinically validated ingredientsThe crossover from sports nutrition to everyday wellnessWhy transparency and education matter more than everIf you’re in sports nutrition, wellness, or the supplement industry, this episode is packed with insights you can’t afford to miss.📖 Read the blog on 5 supplement trends shaping 2025: https://nulivscience.com/sports-nutrition-wellness-trends-2025/

From healthy soil to trusted supplements, Gaia Herbs has built its reputation on transparency, sustainability, and a deep respect for the plants they grow. 🌱In this episode, we sit down with Gaia Herbs’ Formulation Manager, Susan Hirsch, and Global Sourcing & Procurement Senior Manager, Chase Millhollen, to explore how Gaia brings their philosophy to life. We explore their from soil to supplements philosophy — from their certified organic farm in Brevard, North Carolina, to trusted global suppliers who meet their strict quality standards.Discover how Gaia Herbs:- Protects soil health to grow nutrient-rich plants- Maintains clean supplement sourcing without unnecessary additives- Ensures full supply chain transparency through the Meet Your Herbs® program- Creates products that truly connect plants to peopleThis conversation is a must-listen for anyone interested in herbal supplement transparency, sustainable supplement manufacturing, and the integrity behind clean label products.📖 Read the full blog: https://nulivscience.com/clean-supplement-sourcing/

In this episode, we sit down with the team behind Jelly IV,  the sugar-free, liver-supporting hydration brand disrupting the supplement space. We break down why functional hydration is replacing sugary powders and social recovery. Perfect for nights out, happy hour, and vacations—Jelly IV’s Pregame Chaser is more than just electrolytes. It’s a science-backed solution for hydration, liver support, and social recovery. With zero sugar and key ingredients to help you bounce back faster, it’s the ultimate functional beverage.🔬 Related Blog: https://nulivscience.com/sugar-free-functional-science-backed-hydration/📈 Explore our ingredients: https://nulivscience.com💡 Learn about bioavailability: A Guide to Absorption

Kenn Israel has spent over three decades in the supplement industry—and he’s not here for the gimmicks. In this episode, he joins us to talk about what actually matters: clinically validated ingredients, outcomes people can feel, and why trust is the new differentiator.💡 We dive into:The evolution of gut health supplement trendsWhy natural recovery supplements are no longer just for athletesWhat’s real (and what’s not) in the longevity supplements spaceHow to spot a science-backed supplement formulation from a marketing ployWhether you’re a health-conscious consumer, a wellness founder, or a brand builder—this conversation gives you the roadmap to cut through the noise.🔗 Read the full blog at https://nulivscience.com/supplement-trends-gut-health-recovery-longevity/ 🎥 Watch on YouTube: https://youtu.be/rLyP7lUVZb8

Why do some supplements work better than others? The answer lies in science-backed supplement formulation and clinically validated supplement ingredients.  In this episode of In the Mix, we sit down with Steven, CEO and Founder of Historic Labs for a candid conversation on the realities of building a successful supplement brand and effective formulas in today’s competitive market.From the growing demand for clinically backed ingredients like AstraGin and Senactiv, to the importance of transparent manufacturing partnerships, Steve offers valuable insight into what it takes to stay relevant, effective, and trusted in the nutraceutical space.What You’ll Learn: • Why Astragin and Senactiv are used in top-tier formulations • How to build long-term partnerships in supplement manufacturing • The role of transparency in branding and formulation • Ingredient quality, sourcing, and clean label trends • Common mistakes new supplement brands make • What to look for in a manufacturing partnerIf you’re a supplement brand, formulator, manufacturer, or just curious about what goes on behind the scenes, this episode covers the science, strategy, and long-term thinking that drives meaningful innovation in the world of sports nutrition and health supplements.

In this episode, we sit down with David from Axe & Sledge to unpack the evolving playbook for supplement brand success in 2025. We dive into what’s driving the industry's fastest-growing brands—from rapid supplement product development to in-house innovation strategies and the rise of authentic supplement brand marketing.You’ll hear real-world insights about:How David approaches product launches in weeks, not monthsWhat it means to truly empower a creative team inside a supplement companyWhy authenticity, relationships, and culture are critical for long-term growthThe role of community and collaboration in modern fitness brandingWhether you're a brand founder, product developer, or fitness entrepreneur, this episode is your guide to how to build a supplement brand that actually lasts.🎧 Tune in and explore the top supplement industry trends for 2025—and what it really takes to scale in a crowded, culture-driven market.

Clinical supplement research is crucial for modern supplement innovation. In today’s competitive supplement industry, brands can no longer afford to rely on hype or anecdotal claims. Success relies on science. It depends on validated, human-based data. This data drives real-world outcomes in muscle recovery, nutrient absorption, and long-term cellular health. At the center of this scientific evolution is Dr. Chia-Hua Kuo, a globally recognized expert whose work continues to shape the landscape of supplement science. Dr. Kuo plays a pivotal role in the supplement industry by bridging the gap between academic research and commercial application. He is both a respected scientist and an active industry collaborator. He brings a unique perspective.Dr. Kuo joins the NuLiv Science team. He aims to explain the mechanism and clinical implications of cutting-edge ingredients like Senactiv®. Senactiv is a research backed compound that is designed to accelerate post-exercise muscle recovery. Through his decades of research, Dr. Kuo has examined how cellular function, vascular health, and ingredient bioavailability contribute to athletic performance and recovery. His insights connect academia with industry. They guide formulators past marketing gimmicks to create truly effective supplements.

In this episode of In the Mix, we sit down with Dr. Chia-Hua Kuo, Dean of Sports Nutrition at the University of Taipei, to explore how clinical research and ingredient innovation are redefining performance nutrition and athletic recovery. With a background studying under sports nutrition pioneer Dr. John Ivy, Dr. Kuo brings a deep, evidence-based perspective to the science behind Senactiv®.What You’ll Learn:• Why Senactiv® supports endurance, energy production, and recovery• The importance of clinical trials in ingredient validation• The science of muscle adaptation and exercise physiology• Trends in supplement formulation backed by academic research• What brands should look for in a scientifically supported ingredient

In this episode of In the Mix, we sit down with Donovan, National Director of Sales at Centurion Labz, to explore how top-tier supplement brands are using ingredients like AstraGin®, Senactiv®, and Zylaria® to boost nutrient absorption, athletic recovery, and sleep quality.From the increasing demand for clinically studied ingredients to the realities of sports supplement formulation, Donovan shares how Centurion Labz approaches ingredient sourcing, product development, and staying competitive in the pre-workout, recovery, and sleep support markets.Whether you're in supplement manufacturing, formulation, or just a curious consumer, this episode covers the ingredients, brand strategy, and innovation trends shaping the supplement space. What You’ll Learn:• Why top brands use AstraGin for nutrient absorption and gut health • Formulation strategy from a leading brand in the hardcore supplement space • What makes a strong manufacturer-brand relationship • Mistakes to avoid when scaling a supplement product lineIf you enjoyed this episode, make sure to like, follow along, and comment. What ingredient or topic should we cover next on In the Mix? Drop your ideas in the comments 👇