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From zoonotic infectious diseases to Kabbalistic metaphysics, Dr. Michael Kosoy argues that modern biology is missing something critical: the invisible dimensions of life that our instruments can’t measure, but that still shape health, disease, and ecosystems. A retired but still-active CDC infectious disease researcher with over 200 scientific publications, Dr. Kosoy joins us to unpack his book “The 10 Dimensions of Kabbalistic Biology (Abridged Edition)” and explain why more data doesn’t always mean more knowledge sometimes, it actually increases uncertainty. https://www.youtube.com/watch?v=zDLIiLf3Swo We explore how his decades at the Centers for Disease Control and Prevention, his work on zoonotic diseases, and his long-term study of Kabbalah came together into a new framework he calls Kabbalistic biology. Dr. Kosoy explains why traditional, dualistic thinking in science breaks down when we confront real-world complexity (like the pandemic), how invisible structures, hierarchies, and “unknowns” still follow patterns, and why we need better tools for orienting ourselves in a fast-changing, paradox-filled world. If you’re curious about holistic science, invisible biology, microbiomes, pandemics, and the intersection of spirituality and rigorous research, this conversation offers a practical, and surprisingly grounded toolbox for thinking differently about life itself. Quotes: “The more data and more information we collect, the more uncertainty we create.”  “Instead of useless debates between reductionists and holists, I propose a system for orientation between those two extremes.” “First dimension is what I call segmentation to unification—it’s your choice as an investigator to select how complex you want to see the system.”  Contact Details: Connect with Dr. Michael Kosoy on FacebookDr. Michael Kosoy on AmazonDr. Michael Kosoy Official Website

From small chiropractic clinics to multi-location hotels, my guest Ephraim Epstein of Fit Solutions (fitsolutions.biz) reveals how modern cybercriminals operate like full-time sales teams prospecting, nurturing, and “closing” attacks on businesses that mistakenly think they’re too small to be a target. We dig into real-world ransomware stories, why Office 365 and Google Workspace email accounts are the #1 breach vector, and why SMS-based two-factor authentication is no longer enough to keep your company safe. Ephraim explains how 24/7 security monitoring, penetration testing, and smarter authentication can prevent the kind of total business shutdowns he sees far too often. https://www.youtube.com/watch?v=BdNwdnTf_hw We also explore how AI is changing the game not just for attackers, but for defense and operations. Ephraim shares how his team uses AI to reduce labor costs, automate SMS conversations that feel human, and deliver concierge-level experiences at scale, like hotel texting systems that book spa appointments, schedule room cleanings, and answer questions with a 74% engagement rate. Finally, he opens up about the entrepreneurial lessons learned from a failed CrossFit gym, why “side hustles” often backfire, and how complementary revenue streams (IT → cybersecurity → AI) helped Fit Solutions grow while staying focused on what they do best. If you’re a business owner wondering whether your systems are really safe and how AI can actually improve your bottom line, not just sound cool, this conversation will give you a practical, story-driven roadmap. Quotes: “Opportunities are wrapped in problems—whenever I find a problem, I ask where the opportunity is and how I can turn it into an advantage.” “Side hustles are not really great—if you chase a second revenue stream that doesn’t complement your main business, both the side hustle and your core business will suffer.” “Focus on the main thing, become amazing at it, and crush it—then add complementary revenue streams that feed and strengthen your core, instead of chasing random ideas that pull you in ten directions.” Contact Details: Connect with Ephraim Epstein on LinkedInEphraim Epstein Official Website

College admission doesn’t have to be terrifying, unaffordable, or a giant mystery. In this episode, global educational consultant Shellee Howard of College Ready joins Robert Plank to break down how families can navigate college admissions strategically instead of emotionally. Shellee explains why “no one gets into college anymore” and “there’s no scholarship money” are myths, how her Class of 2026 students earned $10.3M+ in scholarships with 100% college acceptance, and why there is a “perfect-fit college” for every student (including tuition‑free options). https://www.youtube.com/watch?v=BnwsMD-hagQ You’ll hear a candid discussion on the truth about college vs. trade school, why “influencer” is not a career plan without real skills, and how AI is reshaping which majors and careers will still exist in four years. Most importantly, Shellee shares her process for helping students answer the hardest question, “Who are you?” So they can package themselves, stand out beyond GPA and test scores, and use college as a stepping stone to a meaningful future instead of an expensive dead end. Quotes: “Teach your child to love reading and to think for themselves, and they will be able to learn anything they ever want to learn for the rest of their life.” “College is a stepping stone to their future, not the end game. When students know who they are and what they’re good at, the path actually gets easier.” “Do what you love and the money will come. I’m not talking about a hobby—I’m talking about a career you deeply enjoy. People ask me when I’m going to retire; why would I ever retire when I love inspiring teenagers?”  Contact Details: Connect with Shellee Howard on FacebookConnect with Shellee Howard on LinkedInShellee Howard Official Website

Visionary author and conscious leadership guide Bo Lockwood joins Robert Plank to share how a series of near-death experiences, a dark divorce, and a massive brain bleed awakened him to his true purpose: helping people “always be bold” and step into their power. https://www.youtube.com/watch?v=Zd53Loq8o1c Bo explains what New Earth Civilization really is (a state of consciousness, not a movement), how he’s gathering 1,000 change makers through PrincetonGreen.org, and the story behind his book Essence: A Gateway to Expansive Living, co-created with his 93‑year‑old spiritual mentor, Anne Emerson. You’ll learn about self-awareness, fear vs. fearlessness, letting go of attachment, and how spiritual entrepreneurs and business leaders can drive real, systemic change. Quotes: “Everything happening outside is a reflection of what’s going on inside of us. Life is a mirror.”  “Unfortunately, we as humans tend to grow through struggle. It’s like a dandelion trying to break through asphalt—once it does, it begins to really bloom, and that’s how we grow too.”  “It’s not fear no or fear none—it’s fear less. We always experience fear; it’s part of the human experience. The difference is that I feel the fear and do it anyway.”  Contact Details: Connect with Bo Lockwood on Facebook Connect with Bo Lockwood on FacebookBo Lockwood on AmazonBo Lockwood Official Website

From living off the grid to helping businesses get recommended by AI, Mike Caldwell (The Marketing Medic) explains how to win in an AI-first search world without obsessing over traditional SEO. He shares how his small Mad Trapper trail race series outranks huge competitors inside AI, thanks to clear, empathic messaging that speaks to people’s difficulties, desires, dreads, and dreams. https://www.youtube.com/watch?v=kNjZZe-gmsQ We break down Mike’s AI Visibility Stack Message, Mechanics, Mentions, Match and why clarity beats cleverness in copywriting for both humans and AI. You’ll hear how things like schema, consistent branding, and question-based headings help AI truly “get” what you do, plus a wild story of how one popular business was basically invisible to AI because of a single WordPress performance plugin. If you want AI to recommend you (not just your bigger competitors), this episode gives you a practical roadmap that blends empathic marketing, simple technical fixes, and a human-first approach summarized in Mike’s rule: “Sell unto others as you would have them sell unto you.” Quotes: “Clarity beats cleverness. You don't need flowery copywriting—you need direct, clear copywriting. That's what your audience is going to respond to, and that is also what AI is going to understand as well.”  “SEO is about tweaking the algorithm. AI visibility is about the personal side—how clearly you speak to real people’s problems and desires.”  “You can have tons of five-star reviews and great content, and still be invisible to AI if the mechanics are wrong. One plugin can literally erase 95% of your site from AI’s view.”  Contact Details: Connect with Mike Caldwell on FacebookConnect with Mike Caldwell on InstagramConnect with Mike Caldwell on LinkedInMike Caldwell on AmazonMike Caldwell official website

From redefining “abundance” for CEOs to reframing how AI changes thought leadership, my guest Dr. Mitchell Levy, PhD, shares a bold and practical framework for building a legacy that goes far beyond quarterly results. We talk about how most leaders mistakenly equate abundance with money and resources alone and why true executive abundance means bringing happiness and success to five stakeholder groups: family, employees, customers, investors, and community. Mitchell explains how over-focusing on investor returns and short-term metrics creates “short-termism,” and how shifting what you measure can completely change how you lead, hire, and make decisions. He also opens up about the intense grind of finishing his PhD dissertation, the difficulty of unwinding after months of 12–16 hour days, and what it looks like to actually live the principles he teaches. https://www.youtube.com/watch?v=nV_JQ50_978 Mitchell walks us through his Executive Abundance Engine clarity, credibility, consistency, and commitment and why his research shows that 98% of thought leaders lack the clarity to state their purpose in three to nine words. We explore how AI has made thought leadership ubiquitous, why trying to hoard ideas behind NDAs is obsolete, and how showing up consistently across LinkedIn, your website, podcasts, and AI search results is now essential to being seen as a credible authority. Along the way, Mitchell shares vivid stories from publishing 750+ books, sitting on a public company board, and coaching fast-growing CEOs who want their current success not to undercut their long-term impact. If you’ve ever worried about AI “stealing” your ideas, felt tension between serving investors vs. everyone else, or wondered how to align your message, brand, and behavior into a coherent legacy, this conversation will give you a clear, visual, and deeply human roadmap for leading with abundance in every part of your ecosystem. Quotes: “Executive abundance is bringing happiness and success to five different stakeholder groups. If you’re running a company, your job is to make more than just the investors happy.” “A leader’s legacy is felt in the success of their stakeholders. Legacy is not something that comes tomorrow. Legacy is something that is felt today.” “If we take care of the employees, they’ll take care of the customers. If we take care of the customers, they’ll take care of the investors. In Executive Abundance, investors are fourth, not first.” Contact Details: Mitchell Levy on InstagramMitchell Levy on LinkedInMitchell Levy on AmazonMitchell Levy official website

Are you stuck in a life that looks “fine” on the outside but feels wrong on the inside?Do you overthink every decision, stay in your comfort zone, and quietly wonder, “Is this really it for me?” Edwin Soler, a Dream Realization Partner, life coach, author, and podcast host of “Closing the 18 Inch Gap.” After losing a 27-year career just three months after publishing his book, Edwin rebuilt his life and business from the ground up. Now he helps people close the 18-inch gap between their head (logic, fear, overthinking) and their heart (dreams, purpose, calling). https://www.youtube.com/watch?v=Mep2fa8t8cM If you’ve been thinking about life coaching, feel stuck in your career, or want to expand your comfort zone without blowing up your life, this episode shows you what’s possible. Quotes: "You can’t think your way into your dreams. You have to live from the heart that imagined them." “Coaching is about awareness. The answers may already be in you—you just need the right questions to draw them out.”  "We do a lot of comparisons. We compare our backstage to someone’s front stage. People say, ‘I’m an overnight success’—but it took 15 years to get there." Contact Details: Connect with Edwin Soler on FacebookConnect with Edwin Soler on LinkedInEdwin Soler on AmazonEdwin Soler Official Website

From childhood trauma and feeling invisible to becoming the self-described “Queen of Courage,” Sharon Rolph has lived what psychologists call post-traumatic growth and now helps retirees do the same. In this episode, Sharon shares how she transformed early abuse, lifelong invisibility, and a late-in-life career shift into a mission: helping retirees and baby boomers rediscover their spark, step into their essence, and realize that retirement is not the beginning of the end, but the start of a new, deeply meaningful chapter. We dig into the ideas behind her book “Fresh Courage in Retirement: Finding Purpose, Essence and Fulfillment,” and why she believes your “invisible assets” your personality, values, and what makes your heart sing matter more than your bank account. Sharon explains how unhealed trauma can still be driving today’s leaders and managers, why leading from love instead of fear changes everything, and how simple practices like listing 20 things you love to do, clarifying your core values, and noticing what frustrates you can point directly to your purpose. https://youtu.be/lGL9PGBIG5A Sharon also shares practical tools and real-life stories: using art blocks and quotes to anchor new beliefs, designing a retirement that feels like an adventure instead of a slow decline, and approaching your later years with curiosity, experimentation, and service. Whether you’re newly retired, thinking ahead to retirement, or trying to heal from your own past while building a better future, this conversation offers a gentle but powerful roadmap for finding meaning, courage, and joy after 60. Quotes: “What makes me stand out is I've learned a new term… there's post-traumatic growth. I'm the model of post-traumatic growth.” “Your vocation is the place where your deep gladness and the world's deep hunger meet.” “Never underestimate the power of a planted seed. A seed has to have a harvest, and I'm on tippy-toe expecting a marvelous harvest.” Contact Details: Connect with Sharon Rolph on LinkedInSharon Rolph on AmazonSharon Rolph official website

From dusty gift bottles on a home bar to a three-year journey tasting 365 whiskeys, co‑author Patrick Sanaghan turned casual curiosity into a structured, joyful experiment in flavor, learning, and humility. In this episode, we talk about his new book “A Year of Drinking Whiskey: Two Old Geezers and a Great Bartender Sailing Down Whiskey River,” co‑written with Tom Nicoletto and bartender Julius Facenda, and how three non‑experts approached whiskey like a long-term learning project instead of a snobby insiders’ club. Patrick explains why this book is intentionally written from a beginner’s perspective, what he learned about the real relationship between price and quality, and why “trust your taste buds” became the core lesson of the whole adventure. We dive into how they structured their tasting process (including grading and always tasting neat), why environment matters so much (smells, glasses, ice, and timing), and how simple habits like slowing down, letting a pour breathe, and sipping instead of gulping can completely change how you experience whiskey. https://youtu.be/wN6wl6nqIwU We also explore the human side of the project: how long-term experiments build curiosity and discipline, why different people can experience the same whiskey in totally different ways, and what it means to enjoy life’s “electives” without getting lost in pretension or overindulgence. Whether you’re whiskey-curious, a casual drinker, or someone staring at a shelf of bottles wondering where to start, this conversation gives you a friendly, practical starting point and permission to ignore the hype and follow your own palate. Quotes: “Trust your taste buds. You don’t have to spend a fortune to enjoy great whiskey.” “Don’t be intimidated by the labels or the price tags—the best whiskey is the one you actually like.” “It’s meant to be sipped and enjoyed, not gulped. Slow down and let the experience unfold.” Contact Details: Connect with Pat Sanaghan on LinkedInPat Sanaghan on AmazonPat Sanaghan Official Website

From mastering body language to reprogramming your subconscious for confidence, influence, and rapid change, my guest, Dr. David Snyder, shares practical NLP tools to take control of your internal state and external results. We talk about why everything humans do is driven by feelings, how posture and breathing are the fastest ways to shift your emotional state, and how power posing and playfulness can dramatically speed up learning and habit change especially in a post-COVID, highly digital world where connection, validation, and trust are the real competitive edge. https://youtu.be/FbyLFowougk David explains how NLP maps the “code” of your subjective experience so you can model top performers, uncover the hidden beliefs driving your behavior, and install more useful internal programs. You’ll learn how to communicate more effectively, make people feel deeply understood (without manipulation), and upgrade your confidence and productivity in minutes before a sales call, Zoom meeting, presentation, or tough conversation. If you’ve ever known what to do but struggled to do it, this episode gives you practical, fast-acting tools you can use right away. Quotes: “Everything you do is driven by a feeling—change the feeling, and you change the behavior.” “The fastest way to change your mind is to first change your posture and your breathing.” “People don’t just want information; they want to feel seen, understood, and validated.” Resources: David Snyder on Facebook David Snyder NLP on Linkedin NLP Power Site

Kelsey Bradley founded her nonprofit Design Cause Inc. 9 months after graduating from university. Within a year she raised $35,000, enough to build a series of classrooms she had designed while in school. With the money secured she moved to rural Cameroon for a few months to oversee construction, manage the finances, and document the successful completion of the project. With this first project completed Kelsey is working to grow her organization that recently took on a new project in Malawi. Kelsey is passionate about business and helping others, which she feels are intrinsically connected. https://www.youtube.com/watch?v=owhQc3xa_U0 Quotes:                                                                                                                                    “When you're so far out of your culture that you don't even know how to eat anymore, it is very challenging.” – Kelsey Bradley “A lot of people don't realize that when you make a donation to charity, it goes a long way and can do a lot of good.” – Kelsey Bradley “Get involved in an existing charity. There's so much you can gain from even just a couple of hours a week of volunteering.” – Kelsey Bradley Takeaways: 04:04 Successful projects often take years of organic growth and patient development. 11:20 Your energy and attitude during fundraising meetings directly impact your success. 18:05 Personal growth and fulfillment come from pushing beyond your comfort zone, not from easy achievements. 20:19 Small donations to existing charities can create meaningful impact without starting an entire organization. 22:34 Not all large charities are inefficient; many require infrastructure to create broader change. Resources Design Cause Inc. (Official Site) Design Cause Inc. (Facebook) Kelsey Bradley (LinkedIn)

Josh Elledge is a serial entrepreneur who builds the companies he needs most in the world. In 2014, He launched UpMyInfluence (previously upendPR) to help entrepreneurs like himself attract the perfect audiences and grow their brands without the crazy costs and contracts associated with traditional PR companies. Since then, UpMyInfluence (UMI) has evolved into a purpose-driven platform bent on totally DEMOCRATIZING access to influence. Josh wholeheartedly believes UMI has a moral imperative to help entrepreneurs own their expertise, share their wisdom, and serve the world with their collective messages. And help our members grow revenue too! https://www.youtube.com/watch?v=DVURDh262yw Quotes:                                                                                                                                    “When you're so far out of your culture that you don't even know how to eat anymore, it is very challenging.” – Josh Elledge “A lot of people don't realize that when you make a donation to charity, it goes a long way and can do a lot of good.” – Josh Elledge “Get involved in an existing charity. There's so much you can gain from even just a couple of hours a week of volunteering.” – Josh Elledge Takeaways: 08:21 Build authority by creating a professional online presence that showcases your expertise and credibility. 11:48 Focus on serving audiences and creating value through unique, passionate messaging. 18:38 Develop a clear purpose and core values that guide your business decisions and communication strategy. 25:37 Invest in building a strong team to scale your business and free yourself to do what you do best. 33:55 Use media appearances and PR as a strategic tool to grow your business and increase visibility. Resources Up My Influence (Official Site) Savings Angel (Website) Josh Elledge (LinkedIn) Josh Elledge (Twitter)

Glen Shelton is the founder of Lead Heroes. Lead Heroes began in early 2015 when Glen realized there had to be a better way to get a telemarketed lead. He's tried all types of lead sources: live telemarketer, avatar, voicemail, direct mail, internet, just to name a few. The leads with highest return on investment, as well as staying consistently high in quality were live telemarketer leads. He's here to tell us about the possibilities open to you and your business with telephone marketing, from appointment setting, inbound calls, follow-ups, real estate, and insurance. https://www.youtube.com/watch?v=5jkb1nF3iLE Quotes:                                                                                                                                    “Look at marketing not as ‘Oh, damn it, I have to spend money on marketing,’ but as the lifeblood of your business.” – Glen Shelton “The phone has been around for over 150 years. It's not going anywhere anytime soon. It will continue to change and evolve, but we'll still need to talk.” – Glen Shelton “That's the power of a call center, being able to reach out to that many people quickly. It's a human interaction. It's not mail, a robot, another website, or email. It's a human talking to a human. It's what we've been doing for hundreds, thousands of years.” – Glen Shelton Takeaways: 09:33 Small and medium businesses can benefit from outsourced call center services with the right budget and approach. 14:40 Phone calls remain a critical sales tool, even in an increasingly digital world. 22:46 Secondary markets often provide better marketing opportunities compared to saturated primary markets. 25:04 Human interaction through phone calls can be more effective than automated digital communication. 27:13 Successful marketing requires patience, consistent follow-up, and a willingness to experiment. Visit Lead Heroes to Find Out About Call Centers and Telemarketing

After creating, losing and rebuilding her own businesses, Leslie Hassler of Your Biz Rules now guides women business owners to bounce back from burn out, reignite growth in their businesses, and rekindle their passion for their business. With Leslie’s ability to simplify the complex process of building a business, you’ll make more progress working with Leslie than you ever did on your own. The strategies and techniques that her clients implement creates 30% to 200% growth – not just this year, but year after year. Leslie is the host of Coaching From The Carpool and appears on the Top 100 Business Coaching Blogs on the Web debuting at #41. She recently launched her first book First This, Then That: The Rules To Getting Growth Right In Your Service Based Business and is here to talk about delegating on Upwork, Fiverr, and locally -- so that you can get messy early, avoid reactive decision making, and think ahead in your business. https://www.youtube.com/watch?v=K7P2M_oMFvA Quotes:                                                                                                                                    “The job of an entrepreneur is not to do the work but to ensure the work gets done.” – Leslie Hassler “We have to be wise owls in our business. We must ensure we're paying attention to what's happening so we can make strategic decisions about our future.” – Leslie Hassler “You have to get to a point where you know how to delegate, but you don't abdicate.” – Leslie Hassler Takeaways: 04:40 Getting messy early is crucial for finding your business's unique approach and secret sauce. 12:30 Delegating tasks isn't about sitting back, but about creating space to grow and focus on high-impact business activities. 19:20 Not all outsourcing platforms are the same: Fiverr works for simple tasks, Upwork for more complex projects, and local partners for strategic initiatives. 22:10 The entrepreneur's job is to ensure work gets done, not to do all the work personally. 27:50 Business growth involves cyclical processes of trying things, tracking results, and making strategic adjustments. Resources Your Biz Rules (Official Site) Leslie Hassler (LinkedIn) First This, Then That (Book) Your Biz Rules (Youtube)

Adam Hommey, Founder and Creator of The Business Creators' Institute™, helps you Emancipate the POWER of INFORMATION™ and WIN at the Game of Business and Marketing™ so you spend less time editing and maintaining - and more time educating your audience and monetizing your business. He is the host of the wildly popular Business Creators' Radio Show and have spoken around the country at events including the Dream Business Academy and Advanced Marketing Minds. For years, Adam has been the "secret weapon" in the arsenal of dozens of internet marketers, executive marketing solution providers, and professional service providers such as attorneys, accountants, medical professionals, and the like. In November 2016, Adam was a featured contributor in the international Amazon best-seller, Journeys to Success, The Millennial Edition. His much-anticipated new book, Groundhog Day is an Event, Not a Business Strategy, unearths the issues burrowed beneath the surface of your business in six areas - success mindset, converting prospects, team building, customer acquisition, persuasive language, and streamlining your operations, so you, as an entrepreneur and business creator, can grow your business and thrive at the intersection of your brilliance and passion! https://www.youtube.com/watch?v=N8pszf8dh2U Quotes:                                                                                                                                    “We are the product of our education, background, experiences, and what we've gone through in life. Nobody has had the same combination of those things as we have.” – Adam Hommey “People don't buy a drill because they want to drill a hole. They buy a drill because they want to build something.” – Adam Hommey “What's most important is not what people say they want or need; it's what gets them to respond in the way we want them to respond.” – Adam Hommey Takeaways: 04:40 Small imperfections in business can actually grab customer attention and lead to unexpected success. 20:49 Breaking free from internal fears and conformity helps entrepreneurs stand out and create unique marketing strategies. 33:39 Understanding your customer's deeper motivations matters more than what they say they want. 41:22 Taking action and making direct contact with prospects is crucial for business growth. 46:36 Your unique personality and quirks can be powerful marketing tools when embraced authentically. Claim Your Copy of: Groundhog Day is An Event, Not a Business Strategy

One of the world’s first independent LinkedIn consultants and a leading pioneer in LinkedIn education, JD Gershbein serves ambitious professionals and culture-driven companies striving to make their mark in the Digital Age. Since 2006, he has drawn upon his diverse academic background—a fusion of psychology, neuroscience, and the humanities—and the improvisation skills he honed at Chicago’s famed Second City to bridge the knowledge gap between businesspeople and the online world. https://www.youtube.com/watch?v=8JUKCdbRpFk Known as The LinkedIn Style Guide, JD is widely regarded as a leader in personal branding, social networking, and social entrepreneurship, and is blazing a trail as one of the most original personalities in the leadership development arena. Quotes:                                                                                                                                    “Self-confidence is our most precious commodity when it comes to ourselves, our persona, and who we are and want to be in the real world.” – JD Gershbein “If you believe it will work, then it will. If you believe that the people sending you invitations to connect are legitimate and conscientious, they turn out to be good.” – JD Gershbein Resources JD Gershbein (Official Site) Owlish Communications(Website) JD Gershbein (LinkedIn) JD Gershbein (Twitter)

Peter Sage is a serial entrepreneur, author, master trainer, international educator, philosopher and public speaker in the field of human behavior, personal development and psychology of success. Peter has started, founded & built over 20 companies over the last quarter of a century across a diverse variety of industries, including The Energie Fitness Group and World Wide Health Corporation. He is very humbled to have shared the stage with various high profile people such as Kofi Anan, Sir Richard Branson, former US President Bill Clinton and many others. His client list includes several governments, members of Royalty, Google and NASA. https://www.youtube.com/watch?v=lznIkFKoGyQ Quotes:                                                                                                                                    “The purpose of life has never been to be happy. The purpose of life is to grow up and allow ourselves to mature and evolve spiritually, mentally, and emotionally.” – Peter Sage “Every river bends. Every river of life bends, twists, and turns. You can't see around the corner; you're not meant to.” – Peter Sage “Every adversity carries with it the seed of an equivalent or greater benefit.” – Peter Sage Takeaways: 06:10 Life is about personal growth, not constant happiness. 10:42 Your peer group and media consumption significantly shape your mindset. 13:03 Taking responsibility for your choices is the key to personal transformation. 17:07 Adversity provides critical feedback for personal development. 23:36 Every challenge contains hidden opportunities for learning and improvement. Resources Peter Sage (Official Site) Peter's TEDx Talk: Stop Waiting for Life to Happen (Youtube) Peter Sage (YouTube) Inside Track (Podcast)

Cailen Ascher helps women entrepreneurs design a life they love and begin living it now. Cailen has built her 6-figure business working just 3 days a week, and her signature program, 3-Day Workweek, teaches entrepreneurial women how to create their ideal schedule where they can successfully work less, make more and live better. During her 4-day weekends Cailen enjoys time with her two little daughters and husband. https://www.youtube.com/watch?v=wAVL0GI2Fsk Quotes:                                                                                                                                    “In order to be my most successful self, I really needed to start acting like a CEO in my business, instead of an entrepreneurial hobbyist, figuring it out as I went.” – Cailen Ascher “This process of figuring out your best working hours and your ideal work week is really a journey into getting to know yourself better and not being so tied to what it looks like for everybody else.” – Cailen Ascher “The journey that you're on has to align with the destination where you want to go.” – Cailen Ascher Takeaways: 07:20 Track your time honestly to understand how you actually spend your working hours. 11:09 Prioritize completing meaningful tasks over checking off multiple small items. 14:50 Design a work schedule that matches your personal energy and family needs, not someone else's standard. 19:19 Create a dedicated workspace that signals professionalism and helps you stay focused on your goals. 22:33 Build your current work approach to match the successful future you want to achieve. Claim Cailen's FREE 3-Day Workweek Schedule

Anfernee Chansamooth is a virtual Chief Marketing Officer (CMO), Authentic Influence podcast host and Founder of Simple Creative Marketing. He helps emerging leaders to clarify and build their authentic brand, income and influence online. Simple Creative Marketing focuses on simplifying marketing for growth startups. Five Key Challenges prioritization: getting activities in order for maximum ROI marketing expertise misalignment in marketing: sales vs. objections systems/process: team insufficient data to make smart decisions https://www.youtube.com/watch?v=Lg62Lpf6m6s Quotes:                                                                                                                                    “We're all about taking something that is potentially very confusing for a lot of people and simplifying the steps to help small businesses and startups acquire leads online.” – Anfernee Chansamooth “A lot of founders produce good quality content, but they're not doing enough work to get it out there and in front of the right audiences.” – Anfernee Chansamooth “It's not about trying to replicate someone else's model or personality because there are people who resonate with who you are as a business and as a voice.” – Anfernee Chansamooth Takeaways: 04:40 Quality content matters more than quantity when marketing your business online. 12:30 Repurposing a single piece of content across multiple platforms can maximize your marketing reach. 22:15 Not every potential customer is ready to buy immediately; some are in research mode and need to build trust. 27:20 Startups should focus on one key marketing activity that can potentially double their leads in six months. 32:00 Having clear marketing systems and processes is critical for consistent business growth. Take The Free Marketing Effective Quiz To Identify Gaps In Your Marketing

Ryan Perry is the CEO of Simple Biz Support located in the heart of wine country California. He first started video marketing in 2009 because he wasn't much of writer, but could talk. His YouTube channel focus is helping small business owners harness the power of video marketing to generate leads and sales. Since 2012, viewers have consumed 295,926 minutes of content. That's over 205 days of non-stop binge watching. https://www.youtube.com/watch?v=0-GDQ--nj1U Quotes:                                                                                                                                    “If you create relevant, educational videos around your industry, you will position yourself as an expert, and people will want to check out your information.” – Ryan Perry “It's really not about your business. You, in this equation, do not matter. It's about your target audience. What are their interests? What are their concerns? What are their fears?” – Ryan Perry “Digital marketing, the internet, social media, YouTube, and podcasts allow you to present yourself as how you want versus necessarily where you are in life today.” – Ryan Perry Takeaways: 03:34 Consistency in content creation is crucial for building a strong online presence and attracting potential clients. 07:37 Create video content that solves specific problems for your audience, going deep into one topic rather than being broad. 16:17 Focus on your audience's interests, concerns, and fears instead of talking about yourself. 20:33 Use YouTube strategically by initially keeping videos private and building initial views before making them public. 24:28 Start with simple equipment and prioritize message quality over production value. Visit Simple Biz Support: Video Marketing & Digital Marketing Agency

Clay Clark is the former United States Small Business Administration Entrepreneur of the Year for the State of Oklahoma and the founder of 5 multi-million dollar companies (including: EpicPhotos.com, MakeYourLifeEpic.com, DJConnection.com, EITRLounge.com and Party Perfect (now PartyProRents.com). He is the founder of the Thrive Time Show Business Coach Program (ThriveTimeShow.com), and the co-host of the daily 2-hour Thrive Time Business Coach Radio Show and Podcast. https://www.youtube.com/watch?v=vPXQ7gCJ1dY Quotes:                                                                                                                                    “You have to be eccentric to be successful. You have to do things the opposite way that everybody else is doing. You have to almost pet the proverbial cat backwards to be successful.” – Clay Clark “You either pay now or pay later with just about every decision you make about where and how you spend your time. What gets scheduled gets done.” – Clay Clark “Public relations is like gift wrapping. We live in a culture where we gift wrap everything: our politicians, corporate heads, movie and TV stars, and even our toilet paper.” – Clay Clark Takeaways: 05:08 Build systems that can scale your business beyond your personal efforts. 10:06 Block out one hour daily for strategic planning and working on your business, not just in it. 12:34 Know exactly who your ideal customers are and focus marketing efforts specifically on them. 24:33 Create a simple three-legged marketing approach instead of trying to use countless marketing channels. 28:05 Aim to get 1,000 rejections monthly as part of your business growth strategy.

Charlotte Chipperfield is the Founder and CEO of Chipperfield Media. A social media marketing agency that offers end-to-end management and consulting for CPG, retail, food, and beverage companies. In her work with Chipperfield Media, Charlotte marries her food and wine background with social strategy to help brands create powerful, brand-building, customer experiences online. Charlotte is a regular contributor to online marketing publications and has built a reputation as an expert, thought leader and speaker in the digital marketing space. She's here to explain her social media strategy when it comes to a new client, and it's not "just" about posting content! Tune in to discover more. https://www.youtube.com/watch?v=bgHMhM-Jc5o In this episode of Marketer of the Day, Charlotte explains why successful social media starts with understanding your brand and your audience before creating content. She discusses common mistakes businesses make—posting without strategy, neglecting engagement, and failing to track performance—and outlines how her team approaches social media through brand audits, audience research, and platform-specific strategies. Charlotte shares real-world examples from the wine and food industries, highlights the importance of relationship-building over quick wins, and emphasizes that social media is a long-term investment. Listeners are encouraged to revisit their brand foundations, use analytics to guide decisions, and explore support and resources at chipperfieldmedia.com. Quotes:                                                                                                                                    “It's not just about posting, and it's really about engaging and building a community and being of service.” – Charlotte Chipperfield “Social media for business is very much a long game. It's an investment in a long term relationship with your customers.” – Charlotte Chipperfield “It's not about being everything to everyone on social media, but to really show up where you're most of value.” – Charlotte Chipperfield Resources Email: [email protected] Chipperfield Media: Empowered Social Media (Official Site) Charlotte Chipperfield (LinkedIn) The Social Lounge: Charlotte Chipperfield (YouTube)

Jennifer Darling has been in sales and sales management her entire professional career. After receiving a graduate degree in business management she went on to increase sales, profits and productivity at media giants FOX NBC CBS and Comcast. She is a board member of the National Speakers Association, distinguished Toastmaster and a Jeffery Gitomer Certified Advisor. (Gitomer is the author of The Sales Bible and many other NYT Best Sellers). Jennifer's area of expertise is LinkedIn, and she's here to help us get more engagement (views, likes, comments and shares) as well as help us get the most use out of LinkedIn. For example, endorsements, connections, private messages, video posts, a rock-star personal profile, publishing content to get picked up by LinkedIn Pulse, and more. https://www.youtube.com/watch?v=IbKhe-NHg8I In this episode of Marketer of the Day, Jennifer explains how to play a bigger game on LinkedIn using private messages, multimedia, Pulse articles, and daily engagement. She breaks down why LinkedIn differs from Facebook and other platforms, how publishing content can reach audiences beyond your network through search and Pulse distribution, and why mid-length text updates often outperform links and images. Jennifer also shares how she turns online engagement into offline sales through relationship building, email list growth, and consultations. Listeners are encouraged to connect with her on LinkedIn and download her free LinkedIn profile ebook at darlingcoaching.com to improve visibility, searchability, and lead generation. Quotes:                                                                                                                                    “LinkedIn is such a powerful social media platform, and so many people I'm finding are just starting to jump on and get involved in it.” – Jennifer Darling “Using LinkedIn, we could just really hone in and talk about business. We can have relationships that are less personal, more professional, and there's some really cool tools in LinkedIn that you can take advantage of, that you can't take advantage of in Facebook.” – Jennifer Darling “When you put content on LinkedIn, it becomes searchable outside of LinkedIn, so you can get searched on Google and other search engines. And being with the content you're putting on LinkedIn and your profile searchable, that's not something that happens with Facebook.” – Jennifer Darling Resources Help! My Manager Is Holding Me Back! (LinkedIn Post) Darling Coaching: Build a Rockstar LinkedIn Profile (Claim Free e-Book) Jennifer Darling (LinkedIn)

Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F. Penn. She also writes inspirational non-fiction for authors and is an award-winning creative entrepreneur and international professional speaker. Her site is regularly voted one of the top 10 sites for writers and self-publishers. Joanna is here to get that "finishing" energy, be more authentic, and finish what we start. Joanna is a self-published author who's always cranking out content, and she's discovered quite a bit when it comes to research, self-motivation, running a team, and so much more. https://www.youtube.com/watch?v=sDI7m4sSFP8 Quotes:                                                                                                                                    “The only way to get better at writing or anything we do is by practicing. If you think you're going to be terrible on Instagram, take a picture, stick it on Instagram, and get started.” – Joanna Penn “What I found is that if you spend forever on one thing, you actually need to get past that first thing in order to open the creative pipe.” – Joanna Penn “The more authentic you are, and the more you actually share that things happen in your life, the more you resonate with people.” – Joanna Penn Resources The Creative Penn: Write, Publish, and Market Your Book (Official Site) The Creative Penn (Podcast) Joanna Penn (Twitter)

Barbara Ingrassia from Manage Copyright is a Certified Copyright Manager, Speaker and Trainer. She has a passion for raising awareness of the role of copyright in our daily lives. We are all Consumers and Creators of copyright-protected works, and understanding some copyright basics can help us achieve our goals and avoid unpleasant surprises. https://www.youtube.com/watch?v=bRp9nWqkw_s Quotes:                                                                                                                                    “Copyright exists when you have something original, an original work that exhibits some creativity and is fixed in a tangible medium.” – Barbara Ingrassia “We need to assume that anything is protected by copyright until we can determine otherwise.” – Barbara Ingrassia “Just because it was there for us to see doesn't mean we can take it and use it, which seems kind of counterintuitive, but that's the way copyright works.” – Barbara Ingrassia Takeaways: 03:45 Copyright protection starts automatically when you create an original work fixed in a tangible medium. 16:09 Just because content is easy to copy online doesn't mean it's legal to use without permission. 18:06 Always assume internet content is copyrighted until you can prove otherwise. 21:03 Registering valuable creative works with the US Copyright Office provides additional legal protection. 21:56 Social media platforms like Facebook have complex terms that grant them broad rights to use your content. Resources 10 Biggest Copyright Mistakes e-book (Free E-Book) Manage Copyright (Official Site) Barbara Ingrassia (LinkedIn) Barbara Ingrassia (Facebook) Visit Manage Copyright to Discover the 10 Biggest Copyright Mistakes

Michael Jones knows how to clean up broken or hacked WordPress, Joomla, and Drupal websites. He worked for the first company to use an affiliate marketing program, the first company that was hacked, was at Yahoo! the day of their "Denial of Service" attack. He found a niche for website repair and security. It comes down to 2 things: COMMUNICATION, good or bad, if you can articulate and be honest, you can win over both happy and unhappy customers. And number 2, don't over promise and under deliver. Tell it like it really is. https://www.youtube.com/watch?v=_W_4tjgkhGA Quotes:                                                                                                                                    “Your best defense against anything that happens on the internet is to have a backup of your website.” – Michael Jones “Never upgrade a live site. There are so many tools out there that you can use to clone a website and put it in a subdirectory, upgrade it there, make sure it all goes well, and then move it over.” – Michael Jones “If they want you, they're going to get you. The only thing you can do is start playing games with them until they get tired of you and move on to the next victim.” – Michael Jones Takeaways: 02:29 Website hacks are rarely personal; they're automated attacks targeting content management systems. 04:50 Always manually backup your website before making any significant changes or upgrades. 14:08 Never upgrade a live website without first cloning it to a separate environment. 21:02 Invest in a reliable firewall and ongoing website maintenance to protect your digital assets. 23:17 Cheap, automated malware removal tools can cause more damage by deleting critical website files. Resources Sites Assure (Hack Repair) 911 Website Repair (Fixes Broken Sites And Failed Upgrades)

Yuri Elkaim is a nutrition, fitness, and fat loss expert and the NYT bestselling author of The All-Day Energy Diet and The All-Day Fat Burning Diet. A former professional soccer player turned health crusader, he's most famous for helping people who've tried everything to lose weight and get in great shape, with little success, finally achieve breakthrough results. Yuri is on a mission to empower 10 million people to greater health by 2018 by making fit and healthy simple again. https://www.youtube.com/watch?v=cH6hg5Cup2g Quotes:                                                                                                                                    “We went through a whole decade or so where products and info products were a big thing, and the pendulum has swung in the opposite direction now because the more high-tech we get, the more high-touch people are going to want.” – Yuri Elkaim “As entrepreneurs, our goal is simply to solve problems at a profit. That's pretty much all we do.” – Yuri Elkaim “Being you is the greatest gift that you can give to others.” – Yuri Elkaim Takeaways: 02:30 Simplify your business by focusing on solving specific client problems through group coaching, not endless content creation. 06:58 The future of online business is high-touch, personalized services that help clients achieve real results, not generic information products. 17:35 Shift from one-on-one coaching to group coaching to increase your impact, income, and personal freedom. 18:04 Premium pricing works when you can genuinely help clients solve significant problems in a structured, supportive group environment. 26:38 Build a predictable client pipeline using Facebook ads, an automated webinar, and strategy calls to attract and convert high-quality leads. Resources Yuri Elkaim (Official Site) Yuri Elkaim (YouTube) Yuri Elkaim Energy Greens (Website) The All-Day Fat-Burning Cookbook: Turbocharge Your Metabolism with More Than 125 Fast and Delicious Fat-Burning Meals (Book) Yuri Elkaim (Twitter)

Scott Beebe is the Founder and Head Coach of MyBusinessOnPurpose.com, and the host of the Business On Purpose podcast. Scott and the BOP team liberate Small Business owners from the chaos of working IN their business and help them get their lives back by articulating and implementing intentional Vision/Mission/Values, Systems and Processes. Topics of Passion Business Vision, Mission, and Values Family Vision Business Systems & Processes...working ON your business, and not IN your business Finding your "Narrow Brilliance" Daily Huddle Format 12 week plan Three goals Biggest task on plate "What barriers can I remove to help?" "Do you need anything from me?" Friday 9AM Weekly Meeting A success story related to mission and values Five core values Big Wins Accountability from last week 12 week plan Action items Training of new processes (5-8 minutes) Cap meeting at the deadline https://www.youtube.com/watch?v=AdY1B2Yt5OQ Quotes:                                                                                                                                    “Where there is no vision and no structure towards that vision, the destination is unclear. Not only do people scatter, but the business owners themselves begin to scatter.” – Scott Beebe “If you're willing to spend 2 to 4 hours per week working on your business, give it about 6 to 12 months, and you'll have a business that you work on and own instead of a business that owns you.” – Scott Beebe “Any planning will trump no planning at all, as long as implementation is part of it. Implementation is the key, not necessarily planning.” – Scott Beebe Takeaways: 06:37 Resistance to business process changes is actually a sign you're moving in the right direction. 17:01 Creating business processes doesn't have to become overwhelming if you organize them systematically. 24:14 Delegation isn't about sitting back, but about multiplying your business's growth potential. 27:19 Implementing a coach's advice fully is crucial; picking and choosing undermines the entire coaching process. 28:04 Writing down your business vision allows you to execute it more effectively. Resources My Business on Purpose: Discover Your Vision Story (Free Course) Business on Purpose Podcast (Podcast) Loom (Screen Recorder)

Geoff Woods is the Vice President of The ONE Thing and the hosts The ONE Thing podcast which is in the top 5% of all podcasts in the world. After hearing the Jim Rohn quote that "you are the average of the 5 people you spend the most time with" Geoff set out on a mission to surround himself with high level CEOs and successful entrepreneurs. Fast forward just 10 months, Geoff went from employee to entrepreneur, launching a company with the co-authors of the best selling book The ONE Thing. Geoff has been featured in Entrepreneur.com and is on a mission to teach people how to take back control of their time and get clarity on how they want to invest it. The problem Geoff is solving for us today is how to achieve that "domino effect" in life through aggressive simplicity, getting clarity on priorities, time-blocking, a one page business plan, and, surprisingly, cancelling 50% of his upcoming appointments! Listen in to discover the secrets. https://www.youtube.com/watch?v=aF7-C33T0bU Quotes:                                                                                                                                    “If doing the most important thing is the most important thing, why would you do anything else?” – Geoff Woods “Most people go through their days doing all the things that don't really matter and hope to free up time to do the things that matter most.” – Geoff Woods “80% of your results come from just 20% of your activities. What we teach people to do is to get clarity on their priorities—the few things that, if you knock those dominoes down, would unleash the majority of the growth in any area of your life.” – Geoff Woods Takeaways: 04:31 Most people waste time on easy, low-impact tasks that provide a quick dopamine hit but don't contribute to meaningful progress. 17:16 Protect your time by interrogating every calendar appointment and be willing to cancel up to 50% of meetings that don't directly support your key objectives. 18:23 80% of your results come from just 20% of your activities, so focus on the most critical tasks that truly move the needle. 21:27 Choose one specific, actionable task each day that, when completed, will make everything else easier or unnecessary. 29:30 When setting goals, think big picture first by imagining your future self and then work backwards to determine current priorities. Visit The 1 Thing to Use the 4-1-1 Tool

PJ Glassey is the founder of X Gyms in the Seattle area, where he invented his own methodology to save time, decrease injury rate and tone muscle instead of bulking it up. PJ spends hours each week studying the current research to further improve the X Gym methods. He has been a guest expert on TV and has hosted his own call-in talk show on KKOL and KVI radio. PJ has authored many works including local and national media articles and two books on health and fitness. He has also created a workout DVD, "X Gym Workout Protocol #1" designed to introduce non-X Gym clients to the unique concepts he has developed. PJ has been selected as one of the top fitness bloggers by several different rating sites. He continues to create free content for people through this blog, his partner blog and his various X Gym blogs. He's here to explain how he goes about solving problems AND finds new business "territory" by getting inside the mind of the prospect and discovering the gap in the marketplace. https://www.youtube.com/watch?v=h3hnzs5gZGY Quotes:                                                                                                                                    “Our goal is health. If they end up getting shredded when they reach optimal health, that's great. But some people don't, and that's fine too.” – PJ Glassey “We took traditional training and turned it on its head. Instead of focusing on weights, reps, and PRs, we don't care about any of that. We just care about time under tension and controlled movements.” – PJ Glassey “I certainly encourage people to do whatever is best for them at that point in their life because anything is better than sitting on the couch.” – PJ Glassey Takeaways: 02:31 Developing a fitness system that saves time, reduces injury risk, and prevents unwanted muscle bulk is crucial for busy professionals. 13:41 Creating a specialized fitness approach for a specific age group can fill a significant gap in the market. 16:41 Building authority through free, research-backed content can attract and retain potential clients. 21:19 Content creation works best when driven by personal passion rather than following current trends. 22:49 Delegating promotional tasks allows creators to focus on generating high-quality content. Resources X Gym (West Seattle & Kirkland Personal Fitness Training) Beege and Peege (Website) X Gym (YouTube) X Gym (Facebook)

Deacon Hayes is the founder of WellKeptWallet.com, a personal finance site dedicated to helping people make money, save money and pay off debt. He has been a contributor for the US News & World Report, Investopedia, Clark Howard and more. https://www.youtube.com/watch?v=BQhOVSa9VcU Quotes:                                                                                                                                    “Saying no now means that we could say yes later in life.” – Deacon Hayes “At the end of the day, it was very simple. We just needed to increase our income, decrease our expenses, and put every extra penny towards eliminating our debt.” – Deacon Hayes “It's less about retiring early and more about having financial independence, meaning that you have enough money to do whatever you want, whenever you want.” – Deacon Hayes Takeaways: 02:10 Paying off debt requires a simple mindset: increase income, decrease expenses, and put every extra penny towards debt elimination. 07:18 Media exposure and organic traffic can create opportunities for business expansion and income generation. 19:15 Building a successful blog takes time, patience, and consistent effort, often with little initial growth. 23:47 Using debt as a lifestyle choice prevents financial freedom and personal growth. 21:22 Strategic financial planning means focusing on one goal at a time and avoiding unnecessary expenses. Resources You Can Retire Early (Book) Well Kept Wallet: Financial Wisdom for Life (Official Site) Well Kept Wallet Podcast (Podcast) Debt Free in 18 Months (Course)

Frank McKinley is a published author, writing coach, and entrepreneur. He's has sold over 26,000 books and is the Founder of the Tribe Builder's Network. He is passionate about helping writers get published and get their books into the hands of those they're called to help. Don't wait until things are "at one hundred percent!" Start with a template, discover your process, and let it evolve over time. Get it done through any means possible. Don't let things like a "website" hold you back. https://www.youtube.com/watch?v=10amSb3moWY Quotes:                                                                                                                                    “If you're going to change anything, just change one thing at a time. Don't change everything at once, because then you'll have no idea which element actually made the difference.” – Frank McKinley “You don't have to put everything you know into one book. It's okay to have one book about one idea.” – Frank McKinley “The message is really important, so focus on that. Have a big goal that you're pursuing, and let that motivate you and get you going.” – Frank McKinley Takeaways: 01:24 You don't need a massive online presence to successfully publish and sell books. 05:31 Focus on creating a compelling book cover and description that grabs potential readers' attention. 12:07 Test and adjust your book's keywords and marketing strategies incrementally to improve sales. 17:02 Work backwards by defining your book's goal before starting the writing process. 23:21 Use a consistent writing template to streamline your book creation process and maintain creativity. Resources Thriving Writers (Official Site) Frank McKinley (Twitter) Frank McKinley (Facebook)

Evan Money has been happily Married for over 20 years, is a #1 Bestselling Author, Global Entrepreneur and Film Producer. Evan and his bride remarry in a different state or country ever year. Our focus with Evan is how to bring your dreams to life. Don't let the "dimmer switch of life" get the best of you, and instead, live intentionally. Don't wait for favorite conditions. Instead, implement simple tweaks to make yourself more successful through less phone time, less TV, more reading, and becoming the person you need to be. https://www.youtube.com/watch?v=rMgjbtPw_ks Quotes:                                                                                                                                    “You can either make an excuse, or you can find a way.” – Evan Money “It's not what you get that makes you valuable; it's what you become.” – Evan Money “Favorable conditions never come. There are no such thing as favorable conditions when it comes to living your dreams.” – Evan Money Takeaways: 04:38 Create intentional habits that support your goals by setting up environments that naturally guide you toward success. 17:02 Writing down ideas immediately prevents them from getting lost, especially during moments of clarity like shower time. 20:00 Taking consistent small actions daily moves you closer to your dreams, even during challenging times. 25:44 Remove technology from bedrooms to improve personal relationships and mental focus. 33:31 Success is about what you become, not what you get - personal growth matters more than immediate rewards. Resources Grow Thrive Revive (3 Day Retreat: February 27 through March 1st) Email [email protected]: Ask for $1000 off the live event and bring a free guest Evan Money (Official Site) Evan Loves Susan (Site)

Joe Sanok is a speaker, mental health counselor, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, Chris Ducker, Rob Bell, Glennon Doyle Melton, and Lewis Howes, Joe is a rising star in the speaking world! Joe is a writer for PsychCentral, has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader's Digest, Bustle, and Yahoo News. He is a keynote speaker, author of five books, and is a top-consultant. He visits us to discuss how to shift our thinking into the CEO mindset, treat everything as an experiment, and eliminate negative self talk. https://www.youtube.com/watch?v=1MCbY4e4LoM Quotes:                                                                                                                                    “If you can keep offloading things from your plate, then you have more creativity and more ability to come up with new ideas. You're an innovator in the field, rather than just someone trying to do what everyone else is doing.” – Joe Sanok “Having unfinished work because it's not perfect, versus work that's completed and not perfect but at least you're taking a stab at it, slows you down from learning by not putting things out there.” – Joe Sanok “I try to get each goal to a point where it's as automated as possible. There will always be things I have to touch within it.” – Joe Sanok Takeaways: 02:32 Automate repetitive tasks to free up mental space for creative thinking. 05:10 Treat business challenges as experiments, not pass-or-fail scenarios. 19:52 Prioritize high-value activities that move your business forward and help others. 23:08 Break through fear by being curious and asking questions during interactions. 26:34 Optimize your time by identifying when you have the most energy for important tasks. Visit "Practice of the Practice" to Claim Your 28-Step Checklist: Start a Practice the Easy Way

Kevin Donlin returns to the Marketer of the Day for the 500th episode! He's been involved in marketing since 1994, when he sold one of the first ebooks online, payable by check and you had to mail it to a post office box. That was e-commerce in 1994! From 1995 to 1998, he was Webmaster for FedEx.com, where he worked with the pioneers of online marketing. Since 1998, he’s been a copywriter and marketing advisor for clients big and small, delivering sales gains of more than $1 million on multiple occasions with web pages, email promotions, sales letters, and print ads. He's been interviewed by ABC-TV in Detroit, Fox and NBC News in Minneapolis, CBS Radio in Los Angeles and New York, The Wall Street Journal, New York Times, Fortune magazine, Entrepreneur magazine, and too many others to list here. He’s the author or co-author of 5 books, including his latest book, Marketing Multipliers. For this return appearance, Kevin shares a few simple but powerful techniques that are working very well for him lately. One is "The One Thing 3x5 Scorecard" where he lists the 3 to 5 go-to activities he can perform in his business, from calling a prospect on the phone to mailing a letter or book. There's the Pocket Seinfeld calendar, and the 16X Pathfinder method to replace the bulk with the select few that makes a difference -- 80/20 -- and strategically abandon what isn't working. https://www.youtube.com/watch?v=UyedbLp6iGE Quotes:                                                                                                                                    “If you look at your calendar and how you use your time, 80% of it is largely wasted. It's only producing a small number of outputs.” – Kevin Donlin “The most successful people are typically in the zone all day. It's like being at a seminar or your favorite destination city. You're not thinking about news or politics; you're just in the moment.” – Kevin Donlin “90% of news is bad news. 90% of politics is outrage and anger. If you're looking at or thinking about that stuff, it's dragging you in the opposite direction of your goals.” – Kevin Donlin Takeaways: 06:52 Creating a simple daily tracking system can boost your marketing productivity and keep you focused on key business-growing activities. 07:41 Visual tracking methods, like using sticky notes or scorecards, can help entrepreneurs stay accountable and motivated. 13:49 Most people waste significant time on low-value tasks that produce minimal results, and identifying these can dramatically improve business performance. 21:21 Replacing time-consuming, unproductive activities with high-impact tasks can potentially increase your effectiveness by 16 times. 26:26 Eliminating distractions like news, social media, and constant email checking can free up mental space for strategic business growth. Resources Marketing Multipliers (Membership Site, reply to initial email with "Robert Plank 500th episode") Kevin's previous Marketer of the Day (Interview) Marketing Multipliers: 11 Simple Tools to Grow Your Business (Book) Client Cloning Systems: Get More Clients Like Your Best Clients (Site) Kevin Donlin (LinkedIn)

Ruby Tan is here to share an amazing story about her financial up's and down's. She shares her personal story about how through budgeting and planning, she was able to get out of debt and build wealth. She's a bookkeeper and teaches the Profit First Methodology to her clients. https://www.youtube.com/watch?v=wEb4nTGUuZc Quotes:                                                                                                                                    “Doing a budget on paper is one thing, but practicing it is another, because human behavior is very hard to crack.” – Ruby Tan “We have to recognize which is a necessity and which is a luxury—whether it's something I have to have, want to have, or need to have.” – Ruby Tan “Sometimes we are forced into certain circumstances to help us make different decisions. Maybe down the road, we'll make a wiser decision.” – Ruby Tan Takeaways: 01:45 Maintaining financial faith and staying committed to core values can provide unexpected support during tough times. 05:18 Cutting unnecessary expenses and distinguishing between needs and wants is crucial during financial hardship. 09:51 Consistent budgeting and financial discipline can help families overcome economic challenges and achieve long-term goals. 14:27 The "profit first" method helps businesses allocate income strategically, preventing complete spending of earnings. 17:30 Learning from financial struggles can create opportunities for personal and professional growth. Resources CELA Bookkeeping (Official Site) Ruby Tan (LinkedIn) Podcast interview: Navigating Debt with Ruby Tan (Podcast)

Nicole Wipp is the founder and CEO of Wipp Enterprises LLC, a consulting and training firm that provides a range of leadership, team creation, team building and retention services to large companies, and to the small business/entrepreneur market as NicoleWipp.com. She also leads a highly successful boutique elder law firm. In these capacities, Nicole is a sought after expert on numerous topics related to building successful businesses through powerful teams, has spoken on numerous stages nationwide, is a frequent guest on top podcasts, and has authored a number one bestselling book. Wipp Enterprises is a Kolbe Certified solutions provider and is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC). https://www.youtube.com/watch?v=GXYHZ7X76iI Quotes:                                                                                                                                    “The point of being an entrepreneur is about freedom. And freedom is not just about money; it's also about time and the ability to do things other than work in your business.” – Nicole Wipp “Bad things happen to good people, or to people who try to do the right things. It's just what life is about.” – Nicole Wipp “If you really want to grow a great business, you have to start thinking about your business in terms of scalability. The only way you're going to be able to scale your business in a way that doesn't involve more of you is by having the right team.” – Nicole Wipp Takeaways: 01:17 Entrepreneurs often mistake team building as an expense, when it should be viewed as a way to generate more income. 10:35 Hiring the right team member means finding someone who complements your work style, not just someone who can do the job. 18:26 Self-awareness is crucial in understanding your role and the type of team members you need to succeed. 22:03 Building a successful business isn't just about making money, but about creating freedom and sustainable work processes. 30:29 Productive conflict within a team can lead to better decision-making and business growth. Resources Nicole Wipp: The Results Catalyst (Official Site) Dear Mom & Dad: Help Me Help You: An Elder Law Attorney's Guide to Smart Strategies & Difficult Conversations About Health and Money (Book) Wipp Enterprises: Bring Out the Best in Yourself and Your Team (Site) Nicole Wipp (LinkedIn) Smart Planning 101 (Site) Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi (Book) Thinking, Fast and Slow by Daniel Kahneman (Book)

Dave Brown, The Business Plan Answer Man, is a leader in business planning. His message is designed to help entrepreneurs understand the need of a business plan and remove the fear and pain of writing the plan. An in-demand speaker and consultant who have helped many clients write their business plan to meet the requirements of lenders and operate their business. Sharing his 25+ years’ experience owning and operating a business he saves entrepreneurs time and money. His first book, From the Bottom Up: The Ultimate Guide for Business Planning to Profitability is a step-by-step guide for writing a business plan in a no nonsense format. His second book, Journeys to Success: 21 empowering stories inspired by the success principles of Napoleon Hill released in March of 2016 became an international bestseller on its release. Both books have received stunning reviews from a wide range of leaders in the business, marketing and sales. https://www.youtube.com/watch?v=mj1w_Mnqu-c Quotes:                                                                                                                                    “Your business plan is the blueprint to build that business. As you start each piece, begin with the foundation, then the floor, the walls, and the roof—think of it in that context.” – David Brown “There are some things out there that make great hobbies, but they do not make a good business. There's no market for them, and you haven't done any research.” – David Brown “If everybody is a customer, then really nobody is, because you can't focus on everybody.” – David Brown Takeaways: 02:12 Break down business planning into small, manageable pieces to avoid feeling overwhelmed. 05:47 Focus on solving a specific problem for a tightly defined customer group rather than trying to serve everyone. 11:39 Use brainstorming techniques like writing everything down first, then narrowing your ideas to the most effective strategies. 14:17 Create a living business plan that involves your team and can be adjusted as you learn and grow. 17:32 Know your daily operational costs in simple, actionable terms that everyone on your team can understand. 21:27 Share your business expertise by giving back and helping others learn from your past experiences and mistakes. Resources Business Plan Answer Man (Free Questionnaire) From the Bottom Up (Book) [email protected] (Subject line: "template" to get the template)

Jen Hemphill, a military spouse & proud bilingual Latina, helps women who are tired of the traditional money advice gain a renewed sense of control, confidence and freedom in their financial life. She is a Money Confidence Coach, an AFC (Accredited Financial Counselor) and host of the Her Money Matters Podcast. She talks about what we need to know to "move the needle" with our money, celebrate wins and have money conversations to get the right mindset and build confidence. https://www.youtube.com/watch?v=r0_JEoHf_aQ Quotes:                                                                                                                                    “Money experts talk to the masses, and their guidance and advice are good, but they're speaking to the masses. We need to understand that we are the experts in ourselves.” – Jen Hemphill “Without confidence, we can't move forward—or we do so sluggishly. We don't move at a fast pace, and we don't move with energy and excitement.” – Jen Hemphill “Money stories are so important. The reason they matter is because they really lead to our mindset—they're what develop our mindset.” – Jen Hemphill Takeaways: 08:04 Celebrating small financial wins builds confidence and keeps you motivated to continue improving your financial situation. 11:54 Customized financial plans work better than one-size-fits-all traditional money advice. 13:52 Money conversations are crucial for personal financial growth and breaking societal taboos. 15:38 Understanding your personal money story helps break free from limiting beliefs about finances. 24:03 Fear of looking at financial numbers prevents people from making meaningful financial progress. Resources Her Money Matters (Podcast) Jen Hemphill (Official Site) Her Money Matters: The Missing Truths from Traditional Money Advice (Book) Her Money Matters (Facebook Group)

Susan Berkley is a top voice-over artist and telephone voice for AT&T, Citibank and many others. An internationally known communications expert, she’s the author of Speak To Influence: How To Unlock The Hidden Power Of Your Voice and her latest book, The Persuasion Code. She is president and founder of The Great Voice Company in Englewood Cliffs, New Jersey. She provides leadership training in persuasive speaking techniques for business and sales professionals worldwide, and works with top marketers to help them optimize the voices on their VSLs, achieving conversion lifts of as high as 20%. A frequent media guest, she has been featured on ABC News, CNBC, MSNBC, and in The NY Times, The LA Times and Business Week. Susan spent 15 years in broadcasting as a radio personality, including a stint as traffic reporter on The Howard Stern Show. https://www.youtube.com/watch?v=eiYNtxeJOxw Quotes:                                                                                                                                    “The customer could care less about the sound of your voice. They only care about their product. If we're listening and paying attention to your voice, something is wrong.” – Susan Berkley “All marketing is the same. The WHO is more important than the WHAT—the WHO being your customers, clients, and prospects.” – Susan Berkley “There's no magic. There's no get-rich-quick. There's no being discovered. People don't realize how much work is involved in building any business. You have to be focused. You have to have a plan.” – Susan Berkley Takeaways: 07:38 Treat voiceover work like a real business, not just a hobby, to achieve meaningful results. 10:54 Building long-term client relationships can turn small jobs into massive lifetime earnings. 13:19 Success in voiceover requires consistent work, strategic planning, and understanding your unique strengths. 14:06 Your voice should disappear into the message, making the product the star of the communication. 21:50 The power of voice in marketing is often overlooked but can significantly impact conversion rates. Resources Speak to Influence (Official Site) Speak to Influence: How to Unlock the Hidden Power of Your Voice (Book) Voice Over Secrets Exposed: How To Make Big Money With Your Speaking Voice (Without Leaving Your Home) (Book)

Adam Smith is an entrepreneur, life coach, consultant, public speaker, and the author of the new book, The Bravest You. Named one of the most influential people of 2014 by American Genius, Smith has written for Entrepreneur and Success Magazine, among other publications. Adam talks to us about persistence, blogging, how to have ideas what outweigh the fears, show up on a daily basis, finding your calling/obsession, motivation, accountability, perspective, escaping "trapped" thinking, and so much more. Listen in! https://www.youtube.com/watch?v=HNNEONe374s Quotes:                                                                                                                                    “When the ideas outweigh the fears, that's when people can become truly passionate about something.” – Adam Smith “I don't necessarily believe in the idea that you can become fearless. I believe fighting fear is a different daily battle—you show up, and different fears come.” – Adam Smith “If your first response is to be a critic, my challenge to you is to take positive action and make the world a better place instead.” – Adam Smith Takeaways: 06:42 Consistent daily effort and curiosity are more important than immediate success. 16:04 85% of fears never happen, making most worries unnecessary and counterproductive. 19:58 Passion is the critical bridge between fear and taking brave action in life. 21:52 Collaboration and outside perspectives can solve problems we can't see ourselves. 25:20 Critics should focus on creating solutions instead of tearing down others' work. Resources Email: [email protected] Adam Kirk Smith (Official Site) The Bravest You: Five Steps to Fight Your Biggest Fears, Find Your Passion, and Unlock Your Extraordinary Life (Book) Adam Smith (Twitter)

Bernie Thompson has founded 5 companies, including the global electronics brand Plugable. He's also the founder of Efficient Era, a company that helps other companies sell on Amazon. He's an engineer and inventor with 4 patents. And he considers marketing his greatest weakness. He explains to us that his business has thrived without traditional marketing, but instead through content marketing (YouTube) and high traffic marketplaces. His company's 1-2 published videos per week solve common problems, market specific features, and educate. https://www.youtube.com/watch?v=RuYc8P9Y_78 Quotes:                                                                                                                                    “We don't know which of the videos are going to catch fire. You'll post a video and think, ‘Oh, that's so informative,’ or ‘That's so clever,’ and it just ends up being a dud—no one reacts to it.” – Bernie Thompson “If you're selling a product right now in the United States, you have to be on Amazon—and that's a big part of what we do.” – Bernie Thompson “We try to have different employees in the company empowered to do videos, and we don't put a lot of gatekeepers in front of them.” – Bernie Thompson Takeaways: 03:44 Marketplace platforms like Amazon can be a powerful channel for businesses to reach customers without heavy traditional marketing investments. 05:50 Content marketing through targeted, solution-focused videos can effectively showcase product capabilities without overwhelming viewers with technical features. 08:47 Building a successful online business requires consistent content creation and adapting strategies based on audience feedback and data. 18:07 Empowering employees to create content across different styles can help maintain engagement and provide diverse perspectives. 22:14 Solving internal business challenges can lead to creating valuable software tools that can be marketed to other businesses facing similar problems. Resources Plugable (USB and Bluetooth Devices) Efficient Era (Tools for Amazon Sellers)

Heather Havenwood returns to the show to discuss power guesting and chatbots. She's a serial entrepreneur and is regarded as a top authority on digital marketing, sales coaching, and online publishing business strategies. She tells us how to take a stand, step outside our comfort zone, manage our time more effectively, live the rock star lifestyle of productivity, and "feed the beast" of the business. Finally, she explains why it's important to go on a media tour and use Facebook chatbots to further your business, build a strong list, and make sales. https://www.youtube.com/watch?v=UJbPuZrUq3s Quotes:                                                                                                                                    “If you want to become an expert in your field, you have a podcast and you're a guest on podcasts. That's now the new way to be an expert.” – Heather Havenwood “When you are an authority, you can't have everyone love you.” – Heather Havenwood “If you're promoting yourself, you do what you need to do. You can't control everything—when you're promoting, you do what you need to do.” – Heather Havenwood Takeaways: 02:52 Entrepreneurs should treat self-promotion as a continuous, non-stop process of building their brand and connecting with potential clients. 16:17 Podcast guesting requires flexibility and a performance mindset, adapting to hosts' schedules and time zones even if it means recording interviews at unconventional hours. 22:49 Podcast guesting is a powerful, low-cost marketing strategy that can help entrepreneurs expand their reach and build authority. 27:32 Don't be afraid to ask to be a guest on podcasts, even if they're smaller or just starting out - every opportunity matters. 30:32 Facebook chatbots are the future of customer interaction, offering 100% message delivery and high engagement rates. 36:34 Being willing to appear on podcasts at unconventional times shows commitment to growing your business and reaching new audiences. Resources Ask Heather Ann (Ask Her Chatbot Anything) Call with Heather (Schedule an Appointment) Power Guesting: Insider Secrets To Profit From Being A Great Podcasting Guest (Book) Heather Havenwood (Official Site)

International Best Selling Author and Speaker, Alicia White from Back of the Room Productions is a brilliant strategist giving clarity and direction on the next steps in branding, business and speaking. Working with business owners, coaches, and entrepreneurs, Alicia helps them to elevate their expertise through consistent branding that conveys trust and effective strategies and tools to grow their business through speaking. Alicia explains how to grow your business through speaking, following up, landing speaking gigs, and negotiating with event organizers. https://www.youtube.com/watch?v=dRbh70-uA4w Quotes:                                                                                                                                    “When I get on stage, I'm not just a graphic designer, I'm also a speaker, and I'm not just a speaker, I'm also a strategist and an international bestselling author.” – Alicia White “People just don't know they can do it.” – Alicia White “When you get in front of a group of audiences and you're able to leverage that time by generating leads and revenue, that's probably one of the quickest ways to grow your business.” – Alicia White Takeaways: 01:24 Public speaking is a powerful way to generate warm business leads without the stress of cold calling. 03:45 You don't need to be a perfect speaker; being authentic matters more than avoiding every "um" and "ah". 22:02 Always have a clear strategy to collect contact information from audience members after your speaking engagement. 26:03 Start small by speaking at local networking groups to build confidence and refine your presentation skills. 28:27 Develop promotional materials that clearly showcase your professional value and expertise. Resources The Successful Speaker's Handbook: Tools, Strategies, & Ideas to Elevate Your Expertise as a Speaker (Book) Back of the Room Productions (Website) SpeakerSheets.com (Website) Alicia White (Facebook)

Carey Bentley is the CEO of Lifehack Bootcamp, the top ranked online productivity company. She shows overachievers how to bring sanity back into their lives. Her team has shown hundreds of people the techniques they need to be maximally effective at work and in their personal lives. Carey discusses the three gratitudes, how to avoid victim thinking, scheduled downtime, self care, and the "Do By Tuesday" concept which allows you to go on the offense with your business. https://www.youtube.com/watch?v=2aWvTToBVS8 Quotes:                                                                                                                                    “Until my champagne moment is done, everything else is a distraction.” – Carey Bentley “The power of gratitude is just phenomenal. If you want to get every day started off on the right foot—feeling empowered, feeling positive—then gratitude is the way to do it.” – Carey Bentley “Pre-planning is literally the golden ticket for anyone wanting one thing they should start doing immediately.” – Carey Bentley Takeaways: 09:51 Taking extreme ownership of your time means believing you control your schedule, not external forces. 14:44 Choose one critical "Champagne Moment" task each week that, if completed, makes everything else easier or unnecessary. 17:27 Defend your work time by turning off digital notifications and creating focused work windows. 20:56 Practice daily gratitude to start your day with a positive, empowered mindset. 23:40 Schedule fun activities in advance to create motivation and natural time constraints for work productivity. Resources Lifehack Bootcamp (Website) Carey Bentley (LinkedIn)

Chad Carson began real estate investing from scratch right out of college in 2003 at the age of 23. Since then, Chad and his business partner have bought, flipped, rented hundreds of properties in and around Clemson, SC. They currently focus on buy-and-hold rentals and private lending that produce regular monthly income. Chad focuses on using real estate income to retire early and do what matters. For example, in 2017 he traveled with his wife and two young daughters to live in Ecuador in South America for a year. He also enjoys working on local community projects like pedestrian/bike paths. He talks with us today about house hacking and practice buying -- and has a very doable strategy that involves you investigating 100 properties in your area within a short period of time to learn by doing. https://www.youtube.com/watch?v=vyauHbU2J_U Quotes:                                                                                                                                    “Real estate is a market-driven business. There is no U.S. real estate market—there's a San Francisco neighborhood market.” – Chad Carson “The basics of real estate are: you're either going to try to buy low and sell high, or you're going to try to buy a property that has a really good ratio of rent to the price you pay for it.” – Chad Carson “If you love the game, and if you love the process and just the doing of it, then I think you're going to stick with it.” – Chad Carson Takeaways: 04:40 Understanding the nuances of a local real estate market, down to the street level, is key to making informed investment decisions. 14:14 Cold calling and researching 100 properties helps build confidence and uncover potential investment opportunities. 21:29 Real estate investing offers multiple entry points, from house hacking with low down payments to partnering with experienced investors. 25:42 Money for real estate investments is abundant if you can find and structure good deals. 28:26 Successful real estate investing requires loving the process and being willing to weather challenges. Resources The Real Estate Investing (Newsletter) Coach Chad Carson: Invest in Real Estate, Retire Early, Do What Matters (Official Site) Chad Carson (YouTube)

Hugh Liddle is THE Sales Wizard at Red Cap Sales Coaching and Elite Sales Academy, where you can learn to make selling easy, fun and profitable. He specializes in helping chiropractors dramatically increase their conversion ratios, sales and revenues. Hugh's sales training and coaching comes from over 47 years of in-the-field sales and sales management experience, so you get real life experience from his teaching, not just something out of a textbook. Hugh is the author of Take the Icky and Scary Out of Sales. He's also a radio talk show host. His show, Sales Chalk Talk, is produced every week and is available on iTunes. https://www.youtube.com/watch?v=sngf3PmQUVI Quotes:                                                                                                                                    “People don't buy what they need. They buy what they want.” – Hugh Liddle “It's not a salesperson's job to get a prospect to do what the salesperson wants them to do, or even thinks they should do. It's a salesperson's job to help the prospect do what they want to do.” – Hugh Liddle “If you can find out what somebody really wants and you can help them get that, or you can give that to them, as long as they can afford you, you have a new client.” – Hugh Liddle Takeaways: 02:31 Successful selling is about being a detective who asks smart questions and truly listens to understand a customer's deeper emotional needs. 11:05 Prospects buy based on what they want, not what they need, so focus on uncovering their true motivations. 12:14 Always communicate using "you" statements that directly answer the prospect's core question: "What's in it for me?" 19:04 Most sales challenges happen before the actual sale, not during the closing moment. 20:40 The sales process is about building trust, understanding the client's goals, and showing them exactly how you can help them achieve those goals. Resources Red Cap Sales Coaching (Website) Sales Talk Chalk (Weekly Podcast) Elite Sales Academy (Website) Take the Icky and Scary Out of Sales (Book) Hugh Liddle (LinkedIn)

Richard Chapo, the SoCal Internet Lawyer, is a San Diego attorney specializing in advising small and large online businesses on legal requirements when operating in or selling to the U.S. market. Richard's goal is to help clients avoid legal issues before they happen by being proactive when addressing legal threats. He's been practicing for 25 plus years. Richard tells us that we should meet with our local attorney once per year to discuss possible legal "holes" in our business including FTC disclosures, DMCA, GDPR, cold calling, affiliate programs, direct mailing, affiliate compensations, social media accounts, insurance, and more. https://www.youtube.com/watch?v=oyQIqbhIufo Quotes:                                                                                                                                    “The beautiful thing about the web is it's the web—it's a free exchange of communication. But in some aspects, you're always going to have the garbage in, garbage out kind of scenario.” – Richard Chapo “In the United States, there's no concept of privacy. Privacy in the U.S. is nothing less than a complete and utter joke. And if you think you have any privacy in the U.S., let me just tell you unequivocally—you do not.” – Richard Chapo “If I were someone running an online business today, or thinking about starting one, I would give a lot of thought to my market and where my geographic market is.” – Richard Chapo Takeaways: 00:00 Finding a specialized internet lawyer who understands your specific business can help prevent legal issues before they start. 11:49 Running an affiliate program requires careful management to avoid potential legal risks from affiliate actions. 23:33 The internet landscape is changing, with increasing regulations that will make online business more complex but not impossible. 27:58 New internet laws often seem out of touch, but they're typically just minor annoyances rather than business-ending challenges. 29:40 The online business world is shifting from a completely open model to one with more structured compliance requirements. Resources Law Offices of Richard A. Chapo (Official Site) Richard Chapo (LinkedIn) Richard Chapo (Yelp)

Benjamin Tyler is the founder of Client Enrollment Academy. Where he helps online entrepreneurs attract high quality leads and enroll clients into their premium services. Struggling to build momentum in his business, Benjamin began leveraging his personal story and Facebook to land high paying clients. He now helps others implement these strategies into their business to they can create the income, impact and lifestyle that they desire. https://www.youtube.com/watch?v=tcNzZncDPNE Quotes:                                                                                                                                    “Intimacy is the new authority online, and it's those people who create relationships, build connections, and use old-school strategies online that are really crushing it right now.” – Benjamin Tyler “If you're going to do high-ticket sales, you have to get people on the phone—and you don't even need a webinar to get them there.” – Benjamin Tyler “If you're going to build a business online today, you have to be your brand. It's not your company, it's not your product—it's you.” – Benjamin Tyler Takeaways: 02:05 High-ticket sales require direct, personal conversations that focus on the client's specific needs and pain points. 16:42 The key to effective selling is understanding what clients truly want and helping them make powerful decisions. 21:58 Sales success comes from building genuine connections and trust, not from using manipulative closing techniques. 23:48 Continuous learning and practice are essential to improving sales skills and overcoming initial fears. 24:30 Entrepreneurs should channel their nervousness about sales calls into excitement and confidence. Resources 2018 Facebook Marketing Playbook (Free Gift) Client Enrollment Academy (Website) Benjamin Tyler (YouTube)

Dustin Lien is the founder of Jump Influence where he teaches courses on email marketing to entrepreneurs, and he's also the host of The Unleashed Life Podcast. He has massive ambition to empower and equip new leaders to make disruptive, positive impacts on the world, one person at a time. https://www.youtube.com/watch?v=CjZmM5V0EZ4 Quotes:                                                                                                                                    “If you believe in your product, you're doing a disservice to your audience if you're not telling them about it.” – Dustin Lien “Email marketing is all about trust, so you want to gain trust—and a lot of that comes from setting expectations and communicating well.” – Dustin Lien “The only goal of a subject line is to get someone to open the email, and the only function of your first sentence is to get them to read the second sentence—and so on.” – Dustin Lien Takeaways: 04:40 Email marketing remains a powerful communication tool with significantly higher engagement rates compared to social media platforms. 07:16 Providing free value builds trust and earns the right to sell products to your audience. 15:58 Setting clear expectations with subscribers prevents overwhelming them and builds long-term trust. 19:52 Each email element has a specific purpose: the subject line gets opens, the first sentence drives continued reading. 22:49 Modern email service providers offer advanced features that simplify list building and subscriber management. Free Online Class: Grow Your Email List Like a Boss